雅思口语参考答案(五)：An Advertisement ——新东方 王冬

雅思口语题库part1新题配范文今天和大家分享一下雅思口语题库part1必考话题范文，希望能够帮助到大家，下面就和大家分享，来欣赏一下吧。

雅思口语题库part1新题配范文:Advertisement广告1.Advertisement问题参考答案1 Are there any TV channels in your country that don’t have adverts?Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.2 Do you enjoy watching adverts on TV?Karin: No … not really … I hate c ommercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid.3 What are the best ways for ordinary people to advertise something they want to sell in your country?Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online.4 What is it that makes an advert effective?Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make.5 What are the advantages to companies of advertising on the Internet rather than TV?Stelios: I’d imagine the main advantag e is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.6 What things do advertising companies do that might give it a bad name?Raol: For me the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterb ox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.7 Are advertisements important?Definitely, yes. Advertisements bring out the idea of the new products and their features in a nut shell. They prove to be beneficial for both the customers and the company. But, with advertisement market rising up, I think companies have learnt the art of deceiving the customers as well. You can easily find products being depicted as something else in the advertisements. Also, with so many ads coming in, it becomes quite difficult and overwhelming for the customer to choose the product. Having said that, I think advertisements are vital but then there should be more truth to them than flashy statements.8 Do you watch advertisements on television or on internet?I give more preference to the internet as compared to television. I rarely watch TV, so most of the ads that I see are on internet while surfing you tube videos or any other web site.9 Are there many advertisements in your country?Yes, advertising industry has seen a rise in my country. Earlier there were only few advertisements and that to repetitive but in today’s time companies are making great advertisements, most of them being short stories, instead of simply saying buy our product. Also, there is a change of advertisement every month or quarter by the company, which makes it all the more exciting.10 Why do you think there are so many advertisements now?With the coming of Internet and globalization, the world has become a more connected place. We have come out of our houses and stepped onto a world of possibilities. Advertisements have grown in recent times because firstly, people have less time. So, companies need to make the impact of a product on the customer as fast as possible. Also, with coming of globalization there is a lot of competition amongst companies, so they turn towards ads to grab the customer’s attention.11 Where are the places we see advertisements?Almost everywhere, I would say. They are there on television, internet, newspapers, radios and then we can see those big banners and hoardings all over. We find them in different pallets and these days, one can get messages on phone about the various products and offers from companies.12 How do you feel about advertisements?I really love watching advertisements. For some reasons, I get awed by how someone could just make a product stuck in our minds. Some use stories, others have that twist and it is more often not the product that strikes us, it is actually how the advertisement of it relates to our life.13 What kind of advertisements do you like the most?I love watching the advertisements which have some story behind. So, instead of those 10 seconds ads, I would say I prefer the ones that span over at least 45 seconds and strike the chord with something that is affecting us socially. Like, there was recent ad by Biba which did not talked about Biba, but about a strong women and how she fought back dowry. So, now all the strong women will buy Biba.14 What type of advertisements do you prefer to use for getting information?I like static ads to get information about a particular product, instead of the motion ads. Surely, the motion ads are more interesting and fun to see but when it comes to getting information, I would say the ones that come in newspapers or pamphlets are easier to fathom the information.15 Do advertisements influence your choice of product?Surely, it does. Advertisements have come about to affect our choices in way like never before. With so many companies launching products and all of them being so similar, it is often the advertisement that helps in deciding the product to buy. But, when it comes to choosing between a well known or trusted company and the newly established, irrespective of the ad I prefer the trusted one.16 Have you ever bought anything after seeing its advertisements?I think I bought my phone after I saw its advertisement. It wasa great advertisement and after seeing it I was like, I need to findout more about this product. And it truly turned out to be a great product.17 What are the differences in advertisements on television and those in magazines?Advertisements on television are more striking because instead of listing out some facts when you see real characters playing out, they tend to strike a better chord. With magazines, the ads are static. So, there would be information and taglines that simply get printed.18 What do you think is the purpose of advertisements?Advertisements are there to tell the customer about the product, also, to woo them to buy the product. The main idea behind companies making advertisements is to ensure that people surely know about their product.19 Do you think advertising plays an important role in today’s world?Yes, it surely does. People have got less time these days and they are very quick in buying products. So, the one that has a greater impact on them surely gets a priority.20 What sort of advertisements have a deeper impact on people?Instead of selling a product, the advertisements that share a story which can connect to the individual, I think these are the kinds of ads that have deeper impact on people. Because somehow people can relate to the scenario and hence feel more connected to the product.21 Did you see any recent ad which had a deep impact on you?Recently, I saw an ad of Biba. The ad was how a girl was getting ready for meeting the would be groom and his father comes and says be ready soon and she questions as to how can she judge a man over a snack. When she comes down, her father asks the would be groom if he can cook because may be his daughter not want to cook some day and the groom’s mother says t hat my son will learn to cook. It did had an impact on me because in some sense it showed what the society truly needs to be if we are talking of equality.Advertisement必背词汇advertising agency: a company that creates adverts for other companiesadvertising budget: the amount of money a company decides to spend on advertisingbrand awareness: how well people know a particular brandbrand loyalty: the degree to which people continue to buy from the same brand or companybuy and sell: often used to refer to the buying and selling of items between individualscall to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a websitecelebrity endorsement: to have a well-known person promote a productclassified ads: small advertisements often put in a newspaper or magazine by individualsto cold call: to call someone with the aim of selling something without them asking you to do socommercial break: the short period during TV programmes when advertisements are showncommercial channel: TV channels that make money from showing advertisementsto go viral: to quickly become extremely popular on the Internet through social mediajunk mail: unwanted promotional leaflets and lettersto launch a product: to introduce a new productmailing list: a list of names and contact details used by a company to send information and advertisementsmass media: large media outlets like TV, newspapers and magazinesniche product: a product that is aimed at a distinct group of peopleto place an advert: to put an advert somewherepress release: something written by a company for newspapers and magazines and websites to share and publish prime time: the time during the viewing schedule when most people watch TV or listen to a broadcastproduct placement: to advertise a product by using it as a prop in a TV show or filmsales page: a page specifically used to promote a product or serviceto show adverts: to display adverts on TVsocial media: websites that enable users to create and share content or to participate in social networking.spam email: unwanted, promotional emailtarget audience: the people a company want to sell their product or service toword of mouth: recommendations made by individuals to other individuals about a product of service雅思口语part1新题参考范文之:Teenager 变题不慌!Teenager题目参考范文：1.What activities do teenagers in your country like to do?Well, they do anything that lets them enjoy their time, I guess, for example, doing shopping and hanging out with friends, watching online videos and meeting new people.2.Do you often spend time with teenagers?Oh yes. I am an adolescent myself, so the majority of my friends are teenagers and we spend quite a bit of time together.3.What is the best part of being a teenager in your country?Oh, I think it is having many possibilities, unlimited potential, no time boundaries, and feeling mighty, as a result.4.Do you think it is good to be a teenager?正面回答：Definitely. The life of teenagers is always hopeful and promising with enough chances to try and to make mistakes, which is actually a period for them to learn dealing with different problems and going through various kinds of mental and physical changes. In addition, they don’t have to face the heavy living pressure.Although apparently they have limited freedom and rights, and they are likely to feel lonely and confused on the way of growth.重点词汇：promising 充满希望的make mistakes 犯错deal with problems 处理问题go through 经历，度过mental and physical changes 身心改变living pressure 生活压力apparently 明显地confused 迷茫的另一个版本：不喜欢年轻Not really. As teenagers are neither mature enough to have freedom to do something they are really into nor strong enough to earn money to support their livings and dreams. In fact, most of them totally have no idea what they should do in the future.What’s worse, they have to be controlled or supervised by their parents and teachers everyday, which is kind of depressing and bothering.Teenager相关超经典语料：How to Have a Good Teen Life如何拥有美好teen生活?9步实现As a teenager, youll be starting high school, making new friends, and most likely dating. Your hormones are racing the most in these few years, so it can be quite a roller coaster ride, but by the time you are a junior or senior, they are settled. Make the best of it by taking the advice below, so that you can remember good things from the past when you are an adult. You will be an adult soon enough, but you will experience many different changes on the way!Step1 Have a healthy social life. 健康社交As simple as this may be, a healthy social life is the key to enjoying your life in spite of the stress of school. Shop with friends; enjoy buying clothes and accessories. Go to a theme park, water park, or a few trips. Try to make at least two best friends, and try to make many friends from your gender and two or three the opposite gender for diversity. Go to arcade places, bowling, or teen clubs and places; this will be the best interaction with other teenagers or people around your age.2 Have hobbies at home. 在家有爱好Sew, read, play computer games, draw, or do yoga. Get aand/or Facebook account, but try not to get addicted to it. Make videos with your friends and post them on YouTube. Check onlineto see the hottest new music and the coolest new artists and songs of your genre of choice. You dont have to be a fan of pop music only; if you like to listen to your grandmas 50s doo wop albums or some nice relaxing smooth jazz or Bob Marley, go ahead Be a fan of your favorite sports team. Find whatever you enjoy doing and do it! Start a movie or book collection.3 Be creative.有创新精神Show off your talents. Write music, write stories and poems, create cool drawings, learn how to create web pages and computer programs, create your own clothes, cook, bake, work on a car, play an instrument, etc.4 Get the latest accessories. 与时俱新Get cable TV and watch shows and films of your preference; family-style programming such as Disney Channel, Nickelodeon, ABC Family and WGN, or maybe intense drama the likes of Burn Notice or Justified. Maybe you can watch some classics such as Little House on the Prairie and Gunsmoke, even if they are from your parents or grandparents generation. If you are more of a carefree, lighthearted person, maybe anime or animated sitcoms such as Family Guy or The Simpsons will be good for you. Get an Xbox 360, PS3 or a Wii to play fun and interactive games in yourspare time. Most importantly, get a mobile, PDA, iPod, PSP, MP3 player, iPhone, BlackBerry, or digital camera. Ask for these for your birthday or on Christmas, or any other day you celebrate.5 Think of your own fashion. 找寻自己时尚Be yourself and see what looks good on you (makeup and clothing attire). Whether its face makeup (lip gloss and mascara) or body lotion, you got to be decent out the door, right?6 Watch what you eat.关注自己的饮食Eat healthy foods and use junk foods either in moderation or as a treat. Try to have a good amount of water in your system and eat at least one big meal a day; more if you have high metabolism or in sports.7 Study hard in school. 好好学习Always turn in your homework on time and do well on tests. Education is the most important thing in your life; doing poorly, not trying, or dropping out of school can hurt your future in a significant way. If you are getting bad grades because you are struggling with something, get help. But if you are just being lazy, or procrastinating, it can certainly affect your college and career opportunities in the future.8 Get involved. 勇于参与School has many things for you to become involved in and have fun doing. Getting involved will help you in future years(look good on your college application) and youll meet a lot of people. Like chess? You can be in the chess club, if the school doesnt have a club you wish you were in (say bowling club) you can create your own! This will help you be motivated in school.9 Listen to your parents. 学会倾听父母Yes, as crazy as it sounds, it will make your life so much more easy and enjoyable if you just listen to your parents, so you dont have to hear them keep yelling at you! Obeying them will actually be an easy way into getting what you want, remember it has to be a 50/50 cooperation, not 80/20. You parents might be not be as up to date as you, but they may give you good timeless advice. They are in the real world, not the "surreal teen world". They had been teenagers just like you and you dont want to know what they did in high school, but they had learned from their mistakes which makes them the stodgy parents you have today. Just wait, youll become the stodgy parent too when you have your own kids.。

雅思口语:有趣的广告雅思口语Part 2&3范文汇总去哪里找?不要急，新东方在线雅思网为大家整理了雅思口语范文：有趣的广告。

希望以下内容可以为你的雅思口语考试提供帮助。

更多有关雅思备考的内容，尽在店铺!雅思口语:有趣的广告Describe an interesting advertisement that you have seenYou should say:1.where you saw it2.what it was about3.why you think it was an interesting advertisement.答案1.I'm going to talk about an advertisement for Coca-Cola, which is one of the biggest brands in the world. I've seen Coke advertised everywhere, on posters and TV commercials.2.The advert shows a picture of Santa Claus smiling and holding a bottle of Coke. I think the aim is to target children and associate (link/connect) the brand with Christmas time.3.The advert is interesting because the company is deliberately trying to influence and attract children. The marketers are trying to capture young customers. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising manipulates children and encourages them to pester their parents.雅思口语P3话题范文：an interesting advertisement1.To which group of people do advertisements have the most influence?2.Should advertisements be put on the internet or in TVprograms?3.Should children be protected from advertisements?4.Are there many public service advertisings? Are they effective?5.How to publicize public service advertising?6.Do most of the advertisements exaggerate the advantages of the product?7.Do you think the advertisements have any effects on children?8.What effect does the music have in the advertisement?9.Do you think products like toys should be advertised?10.Will you buy the products presented in an advertisement?11.What might be the result of inviting celebrities to advertise tobacco?Sample answers：1.To those who are interested to try new things and are easily to be attracted by the functions and appearance promoted in the advertisements. Like children and the old. And also for those who have desperate demand, like for people who are eager to lose weight, advertisements of pills of this function may work on them.2.Yes, advertisements are supposed to put in channels where the most audience can access to. Most people watch TV and surf the internet on their leisure time.3.Yes, of course. And it is mainly because that the contents of advertisments are not true or appropriate sometimes. They are exaggerated and dose not according to the facts. There is a possibility that children n will learn wrong information or imitate bad behaviors from those advertisements.4.Yes. There are advertisements appealing animal protection, calling for environment preservation and smoking prohibition.They are mostly not effective because people do not get reward or punishment for certain behaviors advocate or forbid by public service advertisements.5.Publicize them in the places most people can see, such as in TV programs, on the internet and on the walls of subway passageway.6.Yes. Sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.7.Yes. Children have less experience than adults and can be persuaded through ads to ask their parents for something. Peer pressure also plays a part and today the media makes sure they market to children through food, movies, and other means. As the children grow they develop the product loyalty and this can transfer into dollars for the firm or products.8.Different styles and catchy tunes get people's attention. Plus, once you recognize a song to a specific advertisement, and you hear it elsewhere, your mind will think of that advertisement first. As well, with the same idea above, when you come across this same advertisement, you are more likely to study it more in-depth after recognizing the tune.9.Yes, some toys that are good for children's development and education should be advertised and are supposed to be known by more parents. Such as Legos, they are good for children's brain and intellectual development.10.Yes. I would like to give it a shot if the function of theproduct is advertised as I'm looking for. Even some of the advantages are exaggerated, the part still functions.11.The image of the celebrities will be damaged. They will feel shamed by smoking in front of public and in daily life.雅思口语题库part2话题思路：广告Describe an advertisement you remember wellYou should say:Where you saw itWhat it was aboutWhat it was likeWhy you remember it well关于广告这个话题，考生可以说的内容很多，关键是如何将内容按照一定逻辑表达出来。

【advertisement】雅思口语话题参考答案+音频范例作者 : 雅思这次推出的是雅思口语的范例分析，绝非标准答案，也没有标准答案这一说，思维方式不同，聊天的方式就不一样。

以下的范例是哥委托8.5分达人朱宁老师的原创作品，仅供同学们参考，切勿在实际考试中照搬！1. Do you like watching advertisements?Answer 1: Hmm, I wouldn’t say I like them,because when I try to watch a video, they are there for like a minute or two,which really annoys me.Answer 2: I’m fine with advertisements, not commercials though. Some magazine ads are really cool and creativ e. Sometimesit’s interesting to see them.2. What types of advertisements are therein your country?I think there are tons of them. When youwalk in downtown area in a city, you see billboards, neon signs or posters. Whenyou ride on a bus, you see ads on the back of each chair. And of course TVcommercials are insane, you can’t avoid them in China.3. Have you bought anything because ofadvertisements?Yes, I can name a few. For example, Ibought my first pair of Nike shoes after I saw their ad. And when I shop on theinternet, Idon’t normally have a shopping list, mostly I buy things from ads,so things like hairdryers, books, clothes etc.4. Will you look at the advertisement onthe street?Well, if I’m just having a walk, sure, I’lllook at t hem. But if I’m on my way somewhere, I won’t care what’s going on in thoseadvertisements.5. Do you prefer ads on TV or on theinternet?Maybe ads on the internet, because I canjust close the pop-up ads real quick whereas on TV, there isn’t much you can dobut just wait for like a long time til they are over.。

你不喜欢的广告雅思口语Describe an advertisement you don’t likeYou should say:What it is aboutWhere you saw itWhat it was likeAnd explain why you don’t like this advertisementThere are a lot of advertisements I dislike. In fact, I’m really not a fan of adverts.I see them everywhere – in the streets, on the sides of buses, in the subway, and even in elevators in my office building. But the one advert that has become popular recently which I really dislike is one for a restaurant chain in my city. It’s qu ite a big restaurant chain – a hotpot franchise, actually –and it’s just a really awful advert. I think what annoys me about it is that it shows families and friends being absolutely delighted sitting around eating hotpot –which is fine, but it’s so cheesy, you know… it’s really corny and unrealistic and the acting is terrible. I think that’s what really bothers me, the acting is truly awful so instead of it making me attracted to the restaurant it makes me actually not want to go there at all. I’m not su re if any of my colleagues feel the same as I do about it. Every single morning as I’m going to work in the elevator I see it on those screens they have in there, and every time I cringe at the sight of it. I try not to watch it, ignore it, turn my back, b ut I can’t help it! It really winds me up. I think it’s because I am a person who doesn’t like things which are insincere or inauthentic, and I feel that this advert is just so fake and unrealistic (again, like I say, mainly because of the acting) that I simply have a massive aversion to it every time it comes on. So, yeah, I don’t mind some adverts if I think they’re at least a little bit sincere, but I absolutely detest things that come across as fake for the sake of attempting to convince people to buy something or spend their money on something.。

7月12日雅思真题：口语(新东方版)2014年7月12日雅思口语真题(新东方版)：Part 11.Your work or your studies (持续高频), Why did you choose to do that kind of work or subject or major? / What subject are you studying? / Why did you choose that (particular) school/university?2.Cooking (本周热门考题), Do you often do any cooking? What cooking experience have you had?3.History (本周热门考题)，Do you think you can learn history from films and or TV programs?4.Patience(持续高频), Do you think people can do two things simultaneously/at the same time?(本周热门考题)，Does your name have any particular meaning?6.Weather and Climate, Would you say there have been any changes in the climate (in your hometown) in the recent past?7.Family / Friends (本周热门考题)，Why do people need to sustain a constant relationships with their relatives and friends?8. Cycling (本周热门考题)，What do you think is the advantage of biking compared with other forms of transport?9. Hometown / where are you living now (持续高频)，Why are you coming from? / What attracts you most in your hometown? / Do you think whether your hometown is suitable for young people to live in?Part 2 & Part 31. A tourist attraction that you enjoyed visitingHow has the way Chinese people spend their holidays changed in the past few decades?In China, what are the different kinds of places that tourists can visit?What do you think would be the advantages and disadvantages of living in a popular tourist destination?2. A statue or work or art you have seen.(a painting or sculpture) (持续高频)What form of visual art are popular in your country?Do you think people should be able to see the are exhibitions for free?3. A house or an apartment that you have visited(旧题重现)In your country, do rural or urban people live in the same type of house?3. Describe a positive change in your life.Do old people like change?What do you think are the benefits and disadvantages (or, pros and cons) of change? 4. A restaurant you like to go toWhat are some reasons why people eat out?What’s the difference between eating at home and eating in a restaurant?5. A sports event you have never been but would like to take part in(骨灰级题目)：Is sport very popular in your country?In your country, what are the most popular sports that people like to play?6. A course you learned at your school(老题翻新)Which subject should be taught in school in your country?What factors do people consider when they choose a subject?7. Future plan/ an ideal job (旧题重现)What jobs are popular with young people in your country?Do you think there is any difference between males and females when it comes to choosing a future career?8. An unforgettable advertisement(旧题重现)In general, What are the pros and cons of advertising?What are the different forms of advertising in society today?王宪，现任上海新东方英联邦部雅思口语教师、复旦大学-香港大学IMBA项目英语面试考官。

雅思口语话题积累上海环球雅思今天，环球雅思为大家带来的雅思口语话题是关于advertisement的，大家多多积累话题，才不至于在口试中太过于紧张哦。

好了，我们一起来练习一下吧。

环球雅思愿和你分享更多考试资讯！大家来先看一下这个话题Describe an advertisementWhat product is this advertisement aboutWhat are the special features about this adExplain why you think this ad is very impressive.相信很多考生看到这个话题觉得并不难,因为每天有好多的广告围着我们啊,但是如果细细想来似乎又不知道从何说起,毕竟这些广告也不过是简单的套路,并没有太多的新颖可言呢,今天我就给大家专门写了一篇哦.I bet the ad I am going to talk about is really amazing and impressive. A person used Ebay to offer his body for permanently tattooed advertising. I found that in his arm there is a website called , which is said that it is a California pharmaceutical company, and in his right arm multicolored letters are etched for another company.My first reaction is that the man must be crazy. He etched so many tattoos on his arms. I can’t help wondering “doesn’t it But on a second thought , it is a really creative idea. Thousands of years ago, humans have already marked their bodies with tattoos for decoration. He just finds the commercial opportunity and knows how to make use of his body. Maybe someday this kind of advertising will start a new trend. But he refuses to accept any advertisement he thinks controversial. I am worried for him that he doesn’t have enough space on his body so he has to be cautious.相信大家在读了这篇文章后,也会觉得非常有意思吧,所以考官当然也会觉得非常有趣了。

雅思口语PartOne话题思路：Advertisement广告.doc雅思口语Part One话题思路：Advertisement 广告Are there many advertisements in your country?在你的国家广告多吗？Yes, they are everywhere. On the streets, there are leaflets, posters, and standing billboards. Some tall buildings even have these large screens where several advertisement videos are looping.Why do you think there are so many advertisements now?你觉得是什么原因造成现在有这么多的广告？Well, I believe this has something to do with the technological development. In the past, a company can only advertise through posters and radios. But now, they have television, internet, and cellphones at their disposal. They exploit every potential of these media to maximize their influence.How do you feel about advertisements?你对广告感受如何？Some of them are very disturbing, especially those popup windows and floating dialog boxes on some websites. They really interfere your reading experience.Do you like advertisements?你喜欢广告吗？Not very much. Some advertisements at least convey some information. So you learn about their products. But some are quite badly designed. This article is from laokaoya website. They care nothing but to make you remember their names by constantly repeating them.what kind of advertisement do you like the most?你最喜欢哪一种的广告？I am quite into advertisements about sports goods. They not only have my favorite superstars, but also have delicate plots to attract my attention.Where can we see advertisement?我们在哪能看到广告？Basically, we can see it everywhere. There are even some outside the examination building. When I came in, some guy handed me a leaflet about IELTS training programs.当然随之可能会考到的话题卡比方说Describe something you bought from an advertisement? （）Describe an advertisement you saw/liked?（）这些题目也可以从中找到回答问题的灵感。

Describe an advertisement that you think is successful.You should say:∙What is the advertisement?∙What the advertisement contains (the contents of this advertisement)∙What is the function (purpose) of this advertisement?∙What kinds of people would be (or, are) interested in (or attracted to) t his advertisementAnd explain why you this advertisement works well.1.本人主页任何雅思口语的相关文字及图片未经授权许可，禁止转载。

（北京新东方学校可随意转载，无须注明出处）2.PERMISSION IS NOT GRANTED to copy the contents ofthis blog and claim it as your own material.3.PERMISSION IS NOT GRANTED to publish any contentsfrom this site for commercial purposesCoca ColaWhat is advertised?Well, as far as I am concerned, it is a TV advertisement of Coca Cola broadc asted at the beginning of this century impressed me most, and also I treat it q uite successful.What the advertisement contains (the contents of this advertisement)In the ad, a young boy and his mother bring small gifts to an orphanage: the mother gives a rug and basket of food and the boy donates a bottle of Coca Cola. At the orphanage, the boy plays football with some of the orphans and makes friends with them. Later, after the breaking of the fast, the boy scamper s back to the orphanage to break fast—and share the Coca-Cola —with his ne w-found friends. The commercial ends with the words "Always in good spirit. Always Coca-Cola ''∙Orphanage：孤儿院∙donate：捐赠∙new-found friends：新交的朋友∙scampers back：跑回来What is the function (purpose) of this advertisement?Well, basically, like the simple story of charity chosen by the company of Coc a Cola, the interesting plot, such as the gorgeous friendship, is able to convey message, bring about publicity and get people to buy the product. In addition, always in good spirit, always Coca-Cola, the catchy slogan and logo can mak e sure your company and advertisement simply to be remembered.∙Charity：慈善∙plot：情节∙catchy：吸引人的∙slogan and logo：广告语和标志What kinds of people would be interested in this advertisement？Because of the ambitious goal of the advertisement, both the juvenile and the adult would like to buy it with interest. Consequently, the sales of Coca Cola rushed to high at a sudden.∙ambitious goal：远大的目标∙juvenile：少年And explain why this advertisement works wellCompared with other ads of soft drinks, Coca Cola showed their broad horizon of the world through the advertisement. They focus on such perspectives likethe humans, the natures as well as the sports match and the charity. The skills in terms of Coca Cola about advertising are really outstanding of its field.∙soft drinks：软饮料∙broad horizon：开阔的视野∙perspectives：视角其它素材Canon∙For the most of the ads, it is a common sense to attract your target co nsumers(目标消费者) to buy your products. 通过广告吸引目标消费者是共识。