高级综合商务英语unit4

商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。

高级综合商务英语1unit4课后答案1、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others2、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully3、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why4、I think ______ time with my friends is fun for me.（）[单选题] *A. spendB. spendC. spending(正确答案)D. spent5、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since6、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] * A．isB．wasC．has been (正确答案)D．have been7、—What can I do for you? —I ______ a pair of new shoes.（）[单选题] *A. likeB. would lookC. would like(正确答案)D. take8、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out9、There is not much news in today's paper,_____? [单选题] *A. is itB. isn't itC.isn't thereD. is there(正确答案)10、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)11、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to12、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead13、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from14、Mr. Brown ______ the football match next week.（）[单选题] *A. is seeingB. seesC. sawD. is going to see(正确答案)15、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t16、A brown bear escaped from the zoo, which was a（）to everyone in the town. [单选题] *A. HarmB. violenceC. hurtD. threat(正确答案)17、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)18、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by19、Experts are making an investigation on the spot. They want to find a way to（）the tower. [单选题] *A. Restore(正确答案)B. resumeC. recoverD. reunite20、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)21、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where22、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an23、We got up early this morning and took a long walk after breakfast. We walked _____ the business section of the city. [单选题] *A. amongB. betweenC. through(正确答案)D. upon24、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)28、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried29、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long30、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with。

今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。

这不仅仅关乎半年前迫使他退居幕后的疾病。

病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。

而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。

硅谷和华尔街都断定，它们已经与科技的未来无缘。

然而，到了今年初，苹果已然重生。

在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。

批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。

为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。

这不仅仅关乎半年前迫使他退居幕后的疾病。

病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。

而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。

硅谷和华尔街都断定，它们已经与科技的未来无缘。

对于F•斯科特•菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。

乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格(Mark Zuckerberg)还要年轻。

早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。

如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。

他的老对手比尔•盖茨(Bill Gates)或许更富有，而且在盖茨的事业巅峰时期，凭借其在PC软件领域的垄断，可以说盖茨的影响力比乔布斯更大。

Unit 4 Transnational EnterprisesText A 跨国公司概述在20世纪后期，国际商务已经成为重要的经济力量了。

当今，几乎没有国家在经济上是自给自足的。

在许多国家，国际商务已经触与到人们的日常生活。

如果国际商务是跨越国境实施商务的过程，那么跨国公司就是这一活动的主要参与者。

跨国公司是世界上最大的经济机构之一。

粗略的估计表明300家最大的跨国公司拥有，或者控制着全世界生产性资产的四分之一,价值约5万亿美元。

跨国公司年销售总额相当于甚至大于大多数国家的国内生产总值〔GDP〕。

跨国公司对社会发展的影响如下：1.经济增长跨国公司通过其经济活动潜在的推动社会经济增长。

事实表明，跨国公司的直接投资和资本往来可明显地促进东道国的经济增长。

例如，在过去的10年里，在匈牙利登记的国际直接投资推进了国家经济现代化进程，促进了生产力增长和重建。

虽然理论上跨国公司可以通过经济增长促进整个社会的进步，但事实上这种关系并不多见，其理由有二：其一，跨国公司是否对东道国的经济增长负有责任，这一点并不明确。

特别是发展中国家开始关注其主要产业对国际投资的依赖程度。

他们开始意识到国外分公司经常把其利润转向国外而不是在发展中国家再投资，而且跨国公司输入重要产品和服务，带给母国更多的利润从而实际上阻碍了东道国企业的发展。

其二，即使跨国公司的行为促进了东道国经济的发展，但经济发展与社会发展之间的关系是脆弱的。

虽然全球经济每年都在增长，但这种增长实际上难以解决贫困，失业等社会问题。

劳动力问题在日本是一个很严重的问题，有5.3%的失业率，国际直接投资听起来是增长生产力，但似乎也意味着更多的失业。

许多公司也深信直接投资更大程度上是一种重组而不是提供更多就业岗位。

2．技术转移跨国公司可以通过技术转移间接地推动东道国的社会进步。

技术转移有多种形式，包括硬件，如机器设备，软件，如产品和过程设计，管理培训，市场营销与质量控制技术。

Unit 4 Information TechnologyText AI.Reading Comprehensionplete the following passage with the information you get from the text.1) co-founder 2) value/significance 3) drop-out 4) engineering5) titans/giants 6) attention 7) floundering/struggling 8) surpassed9) technology 10) daunting2.Essay Questions1)As a touch-screen computer without a keyboard, iPad is a ground-breaking newproduct. Extending the iPhone’s innovations of a more versatile screen and lightweight applications designed for specific tasks, it points to a future beyond the computer mouse – and a world without Windows.2)Apple has released Ping, a social network similar to Facebook for iTunes users.And it will counter Google’s smaller 7-inch tablet computer with a similar gadget of its own.3)His strong spiritual aspiration, relentless ambition and obsessive attention todetails.4)No fixed answer.5)No fixed answer.II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) rebuttal 2) sideline 3) stir up 4) rankle 5) write off6) obsessive 7) surpass 8) culmination 9) fledgling 10) rudimentary III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) More than ten years ago, it was highly speculated that both Mr. Job’s career and Apple, the company he had co-founded would fail in the competition, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.2) Mr. Gates himself championed a tablet computer nearly a decade ago, however it was not well-received by the market due to its need of a stylus to write on its screen and the PC-like interface.3) A spirituality guided by his training in Zen Buddhism has played a central part in his life, and with such spiritual belief he even avoided using medical treatment for a period while struggling against pancreatic cancer.4) Compromise seems too strong a word, but now as a world leader in this business, Apple has become more pragmatic.5) After antitrust authorities took an interest this year, Mr. Jobs backed off a requirement that forced developers to use Apple’s software tools to create apps,barring rival Adobe’s technology—nevertheless this change of strategy seemed to be designed intentionally to please software developers who might otherwise turn more attention to creating apps for phones running Google’s software.2. Sentence Transformation: Complete the following sentences based on the structures given.1) As an acknowledged master for a long time, Mr. Jobs knows very well the art of generating this suspension of disbelief which is essential to stirring up demand for gadgets most consumers had no idea they needed.2) In order to rule its new kingdom even more closely than what Microsoft did to the PC, Apple now makes the decision on which applications are available in its online store and sets the rules for how those applications are developed.3) Despite being a college drop-out with no formal engineering background, he and Mr. Wozniak founded their new business by resorting to their electronics hobby right after returning from India.4) It is regarded by those who have worked for him that Mr. Jobs, as a stern taskmaster, cares more about what is possible to be achieved than those long-range visions.5) Though it seems out of his character, Mr. Jobs now is forced to compete with others who are considering Apple as their main rival.IV.Translation1.Sentence Translation1) 一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。