一、 句子翻译
1.在机遇和挑战并存的竞争时代，公司将以完善的售后服务，超前的产品设计，不断满足海内外新老客户的需求。
In a competitive world full of opportunities and challenges, the company will constantly meet the
expectations of old and new customs with better after-sales services and more innovative products
design.
2.The ongoing housing downturn in the United States became much more serious in the third
quarter of 2007 with the sub-prime mortgage meltdown, which triggered a full-scale credit crunch
that reverberated throughout the global financial system.
2007年第三季度，美国持续恶化的房地产市场，以及随后的次级抵押市场的雪崩，引发了遍及全球金融市场的全面信贷紧缩，并最终波及全球金融系统。
3、我们付高薪，提供往返机票及住处，仅象征性地收取住宿费。
The salary we will offer is excellent. We will pay for your return air fare and provide adequate
accommodation at a nominal rent.
4、去城镇人口比率刚刚年超过50%，每提高1个百分点就会有1000多万人口从农村转入城镇，能够释放巨大的消费和投资需求。
Last year, China’s urbanization rate for the first time exceeded 50 percent. Each additional
完美.格式.编辑
专业.资料.整理 Unit 4 Advertising
Part I Business Vocabulary
Directions: There are 20 incomplete sentences in this part. For each
sentence there are four choices marked A, B, C and D. Choose the ONE that
best completes the sentence. Then mark the corresponding letter on the
Answer Sheet with a single line through the center. This part totals 20
points, one point for each sentence.
C1 Outdoor advertising is one of the fastest growing _______________ in
the market.
A markets B sections C segments D sectors
D2 The world of outdoor advertising billboards, transport and ‘street
furniture’ is ______ about $18 billion a year, just 6% of all the
Unit 6 Risk
Starting up
C- D
1 doing nothing
2 credit or guarantee risk
3 political risk
4 risk of catastrophe or disruption (= the risk of not being able to continue business as usual
because of some unforeseen event).
Vocabulary: describing risk
A
Predict Meet Assess Manage
foreseen encounter face calculate
estimate
prioritise eliminate
minimize
reduce
spread
B
1e 2f 3g 4d 5c 6b 7a
C
High: great; huge; serious; significant;
substantial; terrible; tremendous Low: faint; low; negligible; remote; slight
Listening: managing risk
A
1 doing nothing
2 credit or guarantee risk
3 political risk
4 risk of catastrophe or disruption
1 a) true b) true c) false
2. 1) The company will end up with an obsolete product in an obsolete market.
2) The customer may not pay.
3) Government actions may change the situation.
Unit 1~2
Mercantilism 重商主义
Trade surplus 贸易顺差
Quota and tariff 配额和关税
Zero-sum game 零和博弈
Positive-sum game 常和博弈
The theory of absolute advantage 绝对优势理论
The theory of comparative advantage 比较优势理论
Factor endowments 要素禀赋理论
Product life cycle 产品生命周期
Economies of scale 规模经济
First mover advantage 先占优势
Barrier to entry 进入(市场)壁垒
Porter’s diamond theory 波特的钻石理论
National competitive advantage 国家竞争优势
The department of commerce 商务部
Letter of credit 信用证
Draft /bill of exchange 汇票
bill of lading B/L 提单
Sight draft 即期汇票
Time draft 远期汇票
Banker ‘s acceptance 银行承兑
Trade acceptance 商业承兑汇票
Countertrade 对等贸易 Barter 易货贸易
Switch trading 转手贸易
Offset 抵消
Counter purchase 互购贸易
Compensation trade 补偿贸易
1.波特钻石理论的主要内容
① Factor endowments ② Firm strategy, structure, and rivalry
