新职业英语经贸英语教案Unit

新职业英语1Unit5Trade课件一、教学内容本节课我们将学习新职业英语1的Unit5“Trade”。

具体内容包括：1. Text A: “The World of Trade”，着重介绍全球贸易的概况、贸易术语以及不同国家的贸易特点。

2. Text B: “The Challenge of International Trade”，讨论国际贸易中的挑战及其应对策略。

3. Reading Practice: “China's Trade with Africa”，通过阅读实践，了解中国与非洲的贸易往来。

二、教学目标1. 掌握与贸易相关的词汇和表达方式，并能运用到实际场景中。

2. 了解全球贸易的基本概况，理解国际贸易中的挑战及其应对策略。

3. 培养学生的阅读理解能力，提高他们分析和解决问题的能力。

三、教学难点与重点1. 教学难点：贸易术语的理解和运用，如FOB、CIF等。

2. 教学重点：阅读理解的技巧，如快速捕捉关键信息、分析文章结构等。

四、教具与学具准备1. 教具：PPT、黑板、教学视频。

2. 学具：教材、笔记本、词典。

五、教学过程1. 导入：通过展示一组与贸易相关的图片，引发学生对贸易话题的兴趣。

2. 新课内容：讲解Text A和Text B，分析文章结构，讲解重点词汇和表达方式。

3. 例题讲解：针对贸易术语和阅读理解进行例题讲解，帮助学生巩固所学知识。

4. 随堂练习：进行小组讨论，让学生运用所学词汇和表达方式，讨论中国与非洲的贸易往来。

六、板书设计1. Unit5 Trade2. 主要内容：Text A: The World of TradeText B: The Challenge of International TradeReading Practice: China's Trade with Africa3. 重点词汇和表达方式七、作业设计1. 作业题目：Write a short essay about the trade between China and your hometown.2. 答案要求：不少于100词，要求运用本节课所学词汇和表达方式。

新职业英语职业综合英语1 U n i t5T r a d e电子教案(总5页)--本页仅作为文档封面，使用时请直接删除即可----内页可以根据需求调整合适字体及大小--Unit 5 TradeWarming-upTask 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.Objective: Ss can identify the slogans of some famous companies.Steps:1. Ss read warming-up task 1.2. Go through slogans a-h with Ss.3. Ask Ss to match the slogans with the pictures.4. Give the key.5. Time permitting, encourage Ss to brainstorm more slogans.Background information1. What is a slogan?A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product.2. Company introductionNike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. All of these are marketed under their slogan “Ideas for Life”.Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods Seven-- up is the brand of a soft drink.Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer.Koninklijke Philips Electronics ., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.Task 2Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places.Objective: Ss can identify several kinds of advertisement media.Steps:1. Ss read warming-up Task 22. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 13. Get some Ss to give their answers.4. Ask the class to add more if necessary.5. Summarize the various media used for advertising.Suggested Answers:Poster, newspaper, TV commercial, outdoor signs, etc.Study of Reading AObjectives:1.Grasp the main idea2.Master some language points3.Get to know the reason why people trade and why there is international tradeSteps:1.Structure of Reading A----International TradeAsk the students to skim the text with the questions in Task 1and try to find out the topic sentence of each paragraph, and then ask several students to share their answers; finally, the Ts give some explanation to Ss.nguage PointsParagraph 1①regardless of: paying no attention to不管，不顾. I will go to the party, regardless of the heavy rain.②better off: in a better situation, especially in financial terms境况更好. Since my husband was made the manager, we are better off.③make sense : to have a clear meaning and be easy to understand有意义. Read this and tell me if it makes sense.Paragraph 2①specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity专门从事，专攻. Tom specializes in law.②consume vt.消耗；吃完，喝光consum er: n. 消费者Paragraph 3①benefit :n.好处，利益；v. 使…受益（benefit sb./sth.），受益于(benefit from…). This aid program will bring lasting benefits to the region.This aid program will benefit the region.The region will benefit from this aid program.②absolute a. completeabsolutely ad. completely③comparative: a. measured or judged by comparing④be inclined to do : to have a tendency or wish to do something. I am inclined to start at once.Paragraph 4①party : n. one of the people or groups involved in an argument, agreement, etc . 一方，当事人. The two parties are having difficulty agreeing with each other.Paragraph 5①exchange (a) v. to give something to someone and at the same time receive the same type of thing from them. I shook hands and exchanged a few words with the manager.(b)n. an act of giving something to someone and receiving something else from them. Would you like my old TV in exchange for this camera?②likewise: ad. the same; in a similar way. Nanny put up a hat and told the girls to do likewise.③participate (in):v. to take part in or become involved in an activity. Everyone in the class is expected to participate actively in these discussions.Study of Reading BIn this section, at first, T should ask Ss to learn the new words and expressions by themselves as well as the text, and then T makes some supplement. Ask Ss to do the exercises after class and give them reference answer.Listening & SpeakingIn this section, there are six tasks in total. Ss are asked to listen twice for each task. After listening, Ts should check the answers before giving Ss the correct ones. While listening, Ts should give explanation to the key points and some difficult statements.Writing------MemoWhat is a memo?A memo is a document designed to be read quickly and passed along rapidly, often within a company or work group. Memos achieve their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take an action, such as attending a meeting. A memo should be brief, clear and accurate.Steps:Ts should explain what a memo is first, and then teach Ss how to write a memo in a proper way. After that, give Ss some samples. Finally, ask Ss to write a memo after class and askthem to hand in their homework.Mini-projectThis project asks Ss to sell something directly to others. It helps Ss develop promotion strategies and persuasion competence. They should use various methods to promote a particular product and adopt different strategies to persuade people to buy it. It is actually a simulation of person-to-person sale. The sample on Ss’ books provides a simplified promotion plan. Ss can refer to it and perform their promotion activity in a similar way.Sales Promotion Methods:Discount;Coupons ( a kind of ticket that may be used instead of money);Gift with purchase;Point-of-sale displays.Steps:1. Grouping. Divide the class into groups.2. Defining the project. Go through the project with the class and clarify requirements.3. Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Encourage them to decide first which product to sell and then assign different members different jobs.4. Presentation. Ss present their evidence for completion. In this project, they need to perform a promotion activity in class and their classmates can take the roles of passers-by. Language LabThis section is about the exercises of the whole unit, ask Ss to do it after class first and then check their answers and give explanations to common errors they make.Self-study Room---- Noun Clauses(名词性从句)Ask Ss how much they know about noun clauses first and then Ts give explanation and provide some exercises to help Ss understand noun clauses and master how to use it.在英语复合句中起名词作用的句子叫名词性从句。

Unit 3 Business MealsUnit Focusentertain confidence imply urgency company multi-tasking pay knowledgeable style grace intelligent representative sought-after build up turn out see…through conduct oneself concentrate onTeaching proceduresThis unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly.Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.Hour 1:Course introduction 45 minutesWarming-up Task 15 minutes Objective: Ss can apply the principles of table seating arrangement to different situations.Suggested answers:A–Henry B–Susan C–Mary D–David E–GeorgeTable manners in the western countries1. How much do you know about the table manners?2. What are the differences between Chinese table manners and the Western table manners?Chopsticks are used to eat most kinds of Chinese foods.Hold your chopsticks towards their end, not in the middle or the front third when dining with them.When you are not using your chopsticks, or have finished eating, lay them down in front of you with the tips to left.Dinner knife butter spreader (奶油刮刀）刀Fork：salad fork, dinner fork, dessert fork 叉（餐叉分得很细）Goblet:water goblet, red wine goblet, white wine goblet 酒杯Spoon:soup spoon tea spoon 勺子Soup bowl 碗Service or dinner plate bread and butter plate 餐盘Napkin 餐巾1)As soon as the hostess picks up her napkin (餐巾), pick yours up and lay it on your lap.2)The Soup CourseDinner usually begins with soup. The largest spoon at your place is the soup spoon. It will be beside your plate at the right-hand side.3) The Fish CourseIf there is a fish course, it will probably follow the soup. There may be a special fork for the fish, or it may be similar to the meat fork. Often it is smaller.4) The Meat CourseThe main course is usually served by the host himself, especially if it is a fowl (鸡禽) or a roast which needs to be carved. He will often ask each guest what piece he prefers, and it is quite proper to state your preference as to lean or fat, dark (红肉) or light (白肉).5) Using Knife and ForkThe English keep the fork in the left hand, point curved downward, and bring the food to the mouth either by sticking the points onto it or in the case of soft vegetables, by placing it firmly on the fork in this position with the knife. Americans carve the meat in the same position, then lay down the knife and taking the fork in the right hand with the point turned up, push it under a small piece of food without the help of the knife and bring it to the mouth right-side-up.6) Helping Yourself and RefusingIf a servant passes food around, he will pass the dish at your left hand so that you can conveniently serve yourself with your right hand. Never serve yourself while the dish is on your right; it is then the turn of your neighbor on the right. It is polite to take some of everything that is passed to you. But if there is something you may not like, you may quietly say: "No, thank you."5) Using Knife and ForkThe English keep the fork in the left hand, point curved downward, and bring the food to the mouth either by sticking the points onto it or in the case of soft vegetables, by placing it firmly on the fork in this position with the knife. Americans carve themeat in the same position, then lay down the knife and taking the fork in the right hand with the point turned up, push it under a small piece of food without the help of the knife and bring it to the mouth right-side-up.6) Helping Yourself and RefusingIf a servant passes food around, he will pass the dish at your left hand so that you can conveniently serve yourself with your right hand. Never serve yourself while the dish is on your right; it is then the turn of your neighbor on the right. It is polite to take some of everything that is passed to you. But if there is something you may not like, you may quietly say: "No, thank you."9) Other Things on the TableWhen there are things on the middle of the table, such as bread, butter, jelly, pickles, nits, candies, you should not take any until the hostess has suggested that they be passed.10) Leaving the TableIt is impolite for a guest to leave the table during a meal, or before the hostess gives the signal at the end. When the hostess indicates that the dinner is over, she will start to rise from her seat and all the guests rise from theirs at the same time.New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.What do you think are good table manners?2.What do you about deals over meals?• Comment briefly on their work.Hours 2-3:Reading A 45 minutes Language points 35 minutes Paragraph 1entertain: v. to invite people to your home for a meal or party or take your company’s customers to have a meal, drinks, etc.; to do something that amuses or interests peoplee.g. I’ll entertain my friends over the weekend.The child was entertaining himself with his toys.build up: to build; to increase, or become bigger or stronger graduallye.g. They have built up a good reputation.The noise built up until she couldn’t stand it any longer.formal: a. appropriate for official or serious situations or occasionse.g. I only wear this suit for formal dinners.Our boss is very formal; she doesn’t call anyone by their first name. Paragraph 2imply: v. to make something understood without expressing it directlye.g. I do not imply that you are wrong.urgency: n. something very important and needing to be dealt with immediatelye.g. Well, take it easy! It isn’t a matter of urgency.company: n. the state of being with someonee.g. Rita’s husband is away for the week, so I thinkI’d better go over and keep her company.Paragraph 3turn out: to have a particular result; to happen in a particular waye.g. That man we met turned out to be Maria’s second cousin.Don’t worry. I’m sure it will a ll turn out fine.pay: v. to bring a good result or advantage for someonee.g. It usually pays to tell the truth.be on one’s best behavior: to behave as well and politely as you can, especially in order to please someonee.g. I want you to be on your best behavior at Granddad’s.knowledgeable: a. (of a person) knowing a lote.g. Dick is very knowledgeable about wines.see someone through (something): to help someone continue doing something, especially something difficult or unpleasant, until it is finishede.g. This overcoat has seen me through many severe winters.He saw me through all the hard times.intelligent: a. having a high level of mental ability; good at understanding ideas and thinking quickly and clearlye.g. All teachers regard Jimmy as an intelligent student.intelligently: ad. in an intelligent waye.g. You have to speak intelligently at this important business meeting.Paragraph 4come in handy: to be usefule.g. I’ll put these bottles in the cupboard—they might come in handy someday. conduct: v. to behave in a particular way, especially in a situation where people judge you by the way you behave; to carry oute.g. Public figures have a duty to conduct themselves responsibly.The company conducted a survey to find out what their customers think about the new product.concentrate (on): v. to think very carefully about something that you are doinge.g. She was concentrating on her book and didn’t know what had happened. Paragraph 5sought-after: a. wanted by a lot of peoplee.g. Doctors are the most sought-after people in the area.Task 1, 2 10 minutes Task 1Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individually.• Check the answers.Suggested Answers:Task 2Objective:Ss can find some specific information in the passage.Steps:•Ss do Task 2.• Ask Ss to work individually.• Check the answers.Suggested Answers:Language lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions from Reading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.KeyKey: 1. E 2. D 3. A 4. H 5. I 6. B 7. J 8. C 9. G 10. F Task 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers1. entertaining2. manners3. implied4. urgency5. intelligently6. formal7. conduct8. knowledgeable9. turned out 10. representativeTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key:1. He has built up a good reputation for his business.2. My little brother was on his best behavior in the summer camp.3. If you have a difficult time, I’ll see you through.4. Don’t throw the plastic bags away, as they may come in handy.5. It pays to know what you don’t know.Task 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. He did not know where to go.2. We have not decided whether to go there or not.3. I can tell you how to get to the cinema.Model 21. Where is the book which/that I bought this morning?2. The teacher who teaches you Spanish will come tomorrow.3. The woman who is speaking at the meeting is our manager.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. It pays a lot to be careful in work.2. I have just enough money to see me through a year in the US.3. It turned out that he had never worked in that company.4. It is bad manners to stare at people.5. It’s too noisy outside for me to concentrate on my work.6. The Board of Directors selected him to be the General Manager of the company.7. Roast Chicken is my favorite dish in this Thai restaurant.8. We had ice cream for dessert after the main course.Hours 4-5:Listening 45 minutes Task 1 5 minutes Objective:Ss can understand the conversation and choose the best answer. Script:M: Excuse me, you must be Ms. Green from Australia?W: Yes, I’m Lisa Green from Australia.M: How do you do, Ms. Green. I’m Peter Smith, secretary to the Sales Manager of the GM Electronics.W: How do you do, Mr. Smith. I’m very glad to meet you.M: Glad to meet you too, Ms. Green. The waiting room is over there. Let’s take a short rest there and then we can go to the hotel.W: Thanks very much for your arrangement.Q1: Where is Ms. Green from?Q2: What is Peter’s job?Q3: What will the two speakers probably do next?Key: 1. D 2. C 3. BTask 2 10 minutes Objective:Ss can find specific information from listening to a passage related to the theme.Script & Key:M: Hi Diana, thanks for your help on the contract. We’re having a dinner this evening to celebrate getting the contract. We’d love you to come.W: I’d love to, but I’m afraid I have to work overtime tonight.M: That’s a pity! Maybe you could join us a little later?W: I’m really sorry. I just can’t make it this time. I’m going on a business trip tomorrow and have got an early plane to catch.M: Sorry you can’t be there. Maybe some other time?W: Sure. Anyway, thanks for asking. Hope you guys have fun!Task 3 10 minutes Objective: Ss can accurately write down the missing information.Script:M: Good morning, Season Hotel. May I help you?W: Good morning. I’d like to book two single rooms.M: OK. May I have the names, please?W: Sure. Please reserve the rooms under the names of Angel Smith and Mark Johnson. M: Angel Smith and Mark Johnson… No problem. When will they be arriving?W: This Friday, and they will stay for five nights.M: This Friday will be July 25th and they are leaving on July 30th. Right?W: Exactly.M: Any requirements for the rooms, Miss?W: Yes. I’d prefer them with a view of the sea.M: OK. I see. The room numbers are 1606 and 1608.W: Thank you very much for your help. Bye.Key:Task 4 10 minutes Objective: Ss can decide whether the statements are true or false.Script:M: Here we are at the Hongfu Restaurant. What would you like to eat, Ella?W: Of course I’d like to have some Chinese food. But I know very little about it. Could you recommend some?M: Sure. This restaurant is famous for its Kungpao Chicken, Sweet-and-Sour Fish, Mapo Tofu and Tomato and Egg Soup.W: Wow, what a variety! Let’s try the chicken and the fish, shall we?M: That sounds great. How about a Kungpao Chicken, a Sweet-and-Sour Fish, a Tomato and Egg Soup, and two bottles of Tsingtao beer?W: My mouth is already watering.M: You know we usually serve the food first and then the soup. But if you like, we can ask for the soup first.W: Oh, that is very kind of you. Thank you.KeyKey: 1. F knows little about 2. T3. F two bottles of Tsingtao beer4. F beforeTask 5 10 minutes Objective:Ss can find specific information from listening to a passage related to the theme.Script & Key:The main difference between Chinese and Western eating habits is that in the West everyone has their own plate of food, while in China the dishes are placed on the table and everyone shares. If you are being treated by a Chinese host, he will do the best to give you a taste of many different types of dishes. The Chinese are very proud of their food culture, and will do their best to show their hospitality.The meal usually begins with a set of at least four cold dishes, to be followed by the main courses of hot meat and vegetable dishes. Soup then will be served followed by staple food ranging from rice, noodles to dumplings.Perhaps one of the things that surprise a Western visitor most is that some Chinese hosts like to put food onto the plates of their guests. This is a sign of friendship andpoliteness. It is always polite to eat the food. But if you do not like it, just leave the food on the plate.Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to ask and give advice with the useful expressions.Steps:• Ss read Task 6.• Ss work in pairs to ask and give advice.• Ss complete the chart.Key: (Omitted)Extensive Reading1. Ask the students to discuss in pairs something about west meals manners2. Read the passage. Then match the business meals with their characteristics.3. Lead the students to read the text together part by part and ask them to answer some simple questions to check whether they have understood the passage or not.Para1Westerners do an extraordinary amount of business over meals, from a quick breakfast to “working lunches” to cocktail receptions and formal dinn ers.amount of不可以修饰可数名词。

Unit 1 OrganizationTeaching objectives:1) Grasp the main idea and structure of the text;2) Master the key language points and grammatical structures in the text;3) Reading strategy and methodsTeaching contents:Reading A & BTeaching focuses:1) the main idea of the reading A & B;2) the key language points and grammatical structures in the text;3) How to make a company introduction?Teaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1GreetingsStep 2 Warming-up1) ask Ss a question: What is a logo?2) ask Ss to look at the logos in Task 1 and give the names of the countries;3) ask Ss to brainstorm as many companies as possible, then invite several Ssto present their answers.Step 3Reading A1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1 on P53) Intensive Reading①As the world's most popular Internet search engine, Google is one of the greatestexamples of online success.Search engine 搜索引擎browser 浏览器Online 线上的；在线online/internet/ e-banking 网上银行go online 上网② Trying to find a better way for web users to search for relevant pages, Page had anidea that this could be achieved by examining the relationships between web pages.relevant a. closely connected with the subject you are discussing or the situationyou are thinking aboutbe relevant to 与....有关e.g. What experience do you have that is relevant to thisposition?achieve v. to succeed in reaching a particular goal or standard by making an effortfor a long time achievement n. 成绩，成就e.g. After 10 years of hard work, he finally achieved success in his business.③ The technique appeared to be successful.appeared to be/do to give the impression of being or doing somethinge.g. 1. She appeared to be in her late thirties.2. They appeared not to know what was happening.④ After a few years of growth fuel ed by eager investor s, Google went public. Many Google employee s became instant millionaires.fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power 刺激，给.....提供燃料e.g. 1. His words fueled her anger still more.2. The stored oil could fuel the nation for six months.eager adj. 渴望的；热切的；热心的be eager to do sthinvestor invest v. invest in 投资to invest in government bonds投资于政府公债go public (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant a. happening immediately; (of food) that can be made quickly and easilye.g. 1. She took an instant dislike to me.2. instant coffee / instant noodles⑤ Google has recently acquire d which is the Internet’s largest video-sharing website and continues to add new feature s every day including tool bars, email, and advertising.acquire v. to gain possession of; to gain something by one's own efforts, ability or behaviore.g. 1. The company has just acquired some new properties.2. She has acquired a good knowledge of English.feature n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh's(梵高) paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.⑥In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.in addition to as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to to be likely to do something or to happen in a particular way because this is what often or usually happense.g. 1. Women tend to live longer than men.2. When I'm tired, I tend to make mistakes.stay away from not to go near a particular person or placee.g. I want you to stay away from my home.typical a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel v. to be very good at doing something excel (in/at)e.g. 1. The school excels in sports.2. She has always excelled at foreign languages.⑦Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become abillion-dollar company and one of the best-known trademark s in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today.in terms of from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of sb) an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.4）Exercises5) Making a company introductionStep 4 Reading B1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1on P73) Language pointsprofile n. 轮廓，外形；简介‘概况objective n. 目标 a. 目标的，客观的manufacture v. manufacturera range of 一系列，一套look to 展望，盼望base be based on 根据，以....为基础on the basis of 根据，基于.....provide for 提供，供应be responsible for 对....负有责任take the responsibility for 承担责任up to 达到，到达4) Exercise (Task 2)Step 5 Homework1) To finish the Language Lab on P122) To preview Listening & speaking、writing etc.Unit 1 OrganizationTeaching objectives:1) Improve students' Listening, Speaking and Writing abilities;2) Listening strategy and methods;3) Conduct a series of listening, speaking and writing activities related to thetheme of the unit.4) Master the basic sentence patternsTeaching contents:Listening & Speaking, Writing & Self-study RoomTeaching focuses:1) Listening strategy and methods ;2) the writing of envelopes;3) basic sentence patternsTeaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1Greetings and revisionStep 2 Listening & Speaking1) Listening (Task1-5)Ask Ss to listen the materials carefully and finish the exercises, then check the answers2) Speaking (Task6)① Introduce some useful expressions about introduction to the Ss② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing1) Teach Ss the writing of envelopes2) Ask Ss to finish the exercises(Task1-4)3) Check the answersStep 4 Mini-project1) Divide the whole class into several groups2) Ask Ss to complete it after class3) Ask some groups to present their workStep 5 Self-study Room1) Basic sentence patternsS+vi.S+vi. Time flies.S+vi.+adverbial birds sing beautifully.S+vi.+prep.phrase they went on holiday.S+vi.+infinitive we stopped to have a rest.S+vi.+participle she’ll go swimming.S+vt.+os+vt.+n/pron. We like English.S+vt.+infinitive she wants to help him.S+vt.+wh-infinitive I don’t know what to do.S+vt.+gerund they enjoy living here.S+vt.+clause I like (that) he is right.S+lv.+ps+lv.+n/pron. The compass is mine.S+lv.+adv. The power is off.S+lv.+adj. The secretary is efficient.S+lv.+prep.phrase he looks in good health.S+lv.+participle the experiment is interesting.S+vt.+Io.+DoS+vt.+n./pron.+n I set him a boxS+vt.+n./pron.+to/for-phrase I brought Mary a book .S+Vt.+O+Co.S+vt.+n./pron.+adj. Do I make myself clear?S+vt.+n./pron.+prep.phrase she alaways keeps everything in good order S+vt.+n./pron.+infinitive we want you to go there.S+vt.+n./pron.+participle we listened to him singing.S+vt.+n./pron.+wh-infinitive the supervisor shows me what to do next. S+vt.+n./pron.+clause tom told me that the film was great.2) Ask students to finish Task 1-2, then check the answers.Step 6 Homework1) To finish exercise book of unit one2) To preview Unit 2。

English for Careers 1Unit Focusrelevant achieve appear to fuel go public instant acquire feature in addition to tend tostay away from typical excel (at/in) in terms of serve as Teaching proceduresThis unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly.Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.Hour 1:Course introduction 45 minutesWarming-up Task 1 10 minutes Objective: Ss can identify the logos of some famous international companies. Steps:• Ss read Warming-up Task 1.• Get Ss to look at the logos.• Go through the pronunciation of any problematic word.• Ask Ss to give the names of the countries.• Give the answers.Suggested answers:Car Companies: Japan USASupermarket Companies: USA FranceMobile Phone Companies: P. R. China FinlandTask 2 10 minutes Objective: Ss brainstorm the names of some famous organizations of the given products.Steps:• Ss read Warming-up Task 2.• Ask Ss to brainstorm as many companies as possible.• Invite three students to present their answers.• Add some more companies if necessary.New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.Have you ever heard of Goole?2.Do you know how to use Goole?• Comment briefly on their work.Hours 2-3:Reading A 45 minutes Language points 35 minutes Paragraph 2relevant: a. closely connected with the subject you are discussing or the situation you are thinking aboute.g. What experience do you have that is relevant to this position?achieve: v. to succeed in reaching a particular goal or standard by making an effort for a long timee.g. After 10 years of hard work, he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year. appear to be/do: to give the impression of being or doing somethinge.g. She appeared to be foolish.They appeared not to know what was happening.Paragraph 3fuel: v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or powere.g. His words fueled her anger still more.The stored oil could fuel the nation for six months.go public: (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant: a. happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesParagraph 4acquire: v. to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh’s paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.Paragraph 5in addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas. tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m t ired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. I want you to stay away from my home.typical: a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel (at/in): v. to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.Paragraph 6in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Task 1 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individually.• Check the answers.Suggested Answers:•Task 2 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Suggested Answers:Language lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions from Reading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.KeyKey: 1. B 2. G 3. F 4. A 5. I 6. C 7. H 8. E 9. J 10. DTask 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers1. entrepreneur2. link3. acquired4. tend to5. relevant6. stay away from7. excel8. popularity9. features 10. fueledTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key: with; search engine; into; links; relevantTask 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. The wheels appear to be going backwards when a car is speeding.2. Everyone appears to be talking about Google Earth these days.3. No one appeared to have noticed his sadness.Model 21. Most people don’t like the idea that humans might be cloned som eday.2. But you are trying to cover up the fact that we don’t have enough money.3. We have to accept the fact that the goods have been damaged.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. All this cannot be achieved overnight.2. The gym tends to get very busy at around 6 o’clock in the afternoon.3. This area is not safe at the moment, so it’s better to stay away from it.4. They are one of the top five supermarkets in the area in terms of sales.5. This room has to serve as both bedroom and living room.6. The production department is responsible for monitoring the progress of this project.7. The manager was involved in a research on marketing activities last month.8. Many big companies now use websites to promote their products and services. Hours 4-5:Listening 45 minutes Task 1 5 minutes Objective:Ss can accurately write down the missing information.Script:W: Good morning. Can I help you?M: Good morning. I’d like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M: Yes.W: What’s your name, please?M: It’s Ralph Sayers.W: How do you spell it?M: My first name’s Ralph, R-A-L-P-H.W: And your last name?M: Sayers, that’s S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies.W: J-O-D, JOD?M: That’s right.W: Thank you. Please have a seat. I’ll call Mr.Sapir and tell him you’re here.M: Thanks a lot.Key: First name: Ralph; Last name: Sayers;Company: JOD TechnologiesTask 2 10 minutes Objective:Ss can accurately match the people with their job titles.Script:M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: I’ve come to see your sales manager,Mr. Walker. He’s arranged a meeting for tomorrow. By the way, where is his office? M1: Don’t worry. Come with me and I’ll get someone to take you there.M2: That’ll be great.M1: Mary, could you come here for a minute? ... Mary, I’d like you to meet Mr.Brown from the Head Office. He is the production manager.Mr. Brown, this is Mary, my new secretary.W: It’s a pleasure to meet you, Mr. Brown.M2: Nice to meet you, too, Mary.M1: Mary, will you please show Mr. Brown to the Sales Department? He’ll have a talk with Mr. Walker.W: No problem. This way please, Mr. Brown.M2: Thank you. And see you later, Mr. White.M1: See you.Key Key:Task 3 10 minutes Objective: Ss can decide whether the statements are true or false.Script:W: Good morning. How can I help you?M: Good morning. I’m looking for the Human Resources Department. I’m here for a job interview.W: Oh, I see. Would you please fill in our Visitor’s Form? Here it is.M: Sure. Thank you. Oh, I don’t know who to see, so I’ll just put HR here. Is that OK? W: Yes, that’s fine.M: Here you are. By the way, could you please tell me where the HR Department is? W: It’s on the 30th floor, the second door on your right. And the lift is over there. M: Thank you very much. It’s so kind of you.W: You’re welcome. Have a nice day.M: You, too.KeyKey:1. T2. F doesn’t know who to see3. F on the 30th floor4. F where, lift, 30th floorTask 4 10 minutes Objective: Ss can understand the conversation and choose the best answer.Script:M: Good afternoon. Green Travels. How can I help you?W: Yes. I’m calling about your ad in yesterday’s newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewis’s Beach? There you can swim in the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But I’d like to visit you first and see if I have some other choices.Could you tell me where your company is located?M: Of course. We are on the corner of High Street and Church Road. A red building.You can’t miss it. We are on the fifth floor and in the third office on the right when you get out of the lift.W: Thank you very much. Goodbye.M: See you then. Bye.Q1: Who is the woman calling?Q2: What color is the building of the man’s company?Q3: Where is the man’s office in the building?Key: 1. D 2. C 3. ATask 5 10 minutes Objective:Ss can find specific information from listening to a passage related to the theme.Script & Key:Ladies and gentlemen:My name is David Truman and I am the chairman of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. First of all, let me introduce our company, SFC, to you.Simply put, SFC is one company with two lines of business—power and water, and our history dates back to over 100 years ago. Today we are one of the 50 largest companies in the UK. More than 20,000 of our employees build and manage power and water facilities in England, Scotland and Wales.With this information as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us?Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to introduce themselves to their partners and ask questions about him/her with the useful expressions.Steps:• Ss read Task 6.• Ss work in pairs to introduce themselves to their partners.• Ss complete the chart.Key: (Omitted)Hours 6-7:Reading B 45 minutes New words 5 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Fast reading 20 minutes Objective:Ss can comprehend Reading B.Steps:• Ss read the passage.• Provide help if needed.Task 1 10 minutes Objective:Ss can decide whether the following statements are true or false according to the passage.Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.KeyKey: 1. F 2. T 3. T 4. F 5. FTask 2 10 minutes Objective:Ss can comprehend the specific information taken from the given text. Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:Writing 45 minutes Task 1 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:Task 2 15 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:1. West Palm Beach.2. Liu Fang.3. Michael Ryan.4. Crescent Finance Company, 502 North Olive Avenue, West Palm Beach, Florida 33402, U.S.A.5. Manager of Human Resources.6. China National Machinery Import & Export Corp., 36 Jianshe Road, Beijing 100065, P. R. China.Task 3 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.•Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Notes: “c/o” is the short form for “care of”. The person who is in care of the letter is not allowed to read the letter but can only pass it on to theintended recipient.Key:1. “c/o” on the envelope stands for “care of”.2. Jane Ashby will receive this letter.3. Craig Moor will open and read this letter.Task 4 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Hour 8:Mini-Project 40 minutesObjective:Ss can know how to design a web page.Steps:• Grouping. Divide the class into groups. There are several ways: Ss pick up their own partners; Teachers group fast learners with slow learners; Ss find their partners by drawing lots.• Defining the project. Go through the project with the class and clarify requir ements. You are advised to do it after Ss study Reading B.• Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. As Ss get used to the mini-project, they will become more experienced. Remind them that different Ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.• Presentation. Ss present their evidence for completion. In this project, they need to show a written “About Us” page of a company’s website. Ask them to hand in their。

Unit 1Business Relations本单元结合国际经贸业务中的典型工作流程、工作场景，概述经贸行业中的第一个工作环节——“建立业务关系”：●建立业务关系：通过整体介绍首先明确建立业务关系的重要性、常用方法以及一些注意事项，并结合具体实力初步掌握业务关系的方法，如写商务信件(Reading A);●客户接待：在具体的场景下——包括打电话和直接会面，公司相关人员约见、接待客户，向客户介绍自己的公司及产品，并就合作意向和事宜进行初步接洽(Listening & Speaking);●客户背景：通过多种途径了解客户的背景信息，对可能进行合作的客户及其产品有比较清楚准确的了解(Reading B);●确立业务关系：客户与公司通过比较正式的形式——书面方式，沟通和确立业务关系(Writing).Unit ObjectivesAfter studying this unit, you are able to:●Understand how to establish business relations●Receive a client●Answer phone calls from potential customers●Write and answer emails for establishing business relations1.Warming-upTask 1The following logos represent some of the most famous multinational companies in the world. Which ones are you familiar with? Please choose and talk about the companies and their products or services briefly.Task 2Receptions are normally considered the first business card of a company. Among the following qualities, what would make a qualified receptionist? Arrange your choices in order from the most important to the least and explain why.⏹Standard Mandarin(普通话)⏹Cordial and Friendly Attitude⏹Attractive Appearance⏹Good Management Skill⏹Great Familiarity with Products⏹Considerable Flexibility2.Reading ABackground InformationIn modern international trade, it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business. In doing this, the seller and the buyer often choose writing letters, sending emails, making phone calls, or simply meeting each other, among which, writing letters or emails is most frequently used. A good letter for establishing business relations should comply with the following principles: complete—the letter should include necessary information; considerate—the letter should be composed with due consideration of the receiver’s need or expectation; courteous—the tone of the letter should be courteous and polite; clear—the writer’s ideas should be expressed clearly in the letter, avoiding possibly misleading words or expressions; concise—the letter should be concise and direct; correct—the information, grammar, andpunctuations, etc. in the letter should be correct.Task 1Before reading the passage, see how much you know about establishing business relations by answering the following questions.1.Why do companies need to establish business relations?Because establishing business relations is the very first step of doing business with clients, especially when your company is newly established, or the client is new, or your company is entering a new market.2. What are the methods generally adopted to establish business relations?Meeting in person, making phone calls, writing business letters, sending emails, etc3. What kind of business letter contributes to successful establishment of business relations?A successful business letter should be polite, cordial, friendly, with your intention clearly stated, and include necessary information such as the introduction to your company and products.TextEstablish Business RelationsEstablishing business relations is usually the first step for a company to do business, and it is very important either for a new firm or an old one. For the former, it helps start business and secure its position on the market; for the latter, it enables the old firm to expand business and increase the turnover.建立业务关系通常是公司开展业务的第一步，无论对于新公司还是老公司都非常重要。

新职业英语1Unit5Trade课件一、教学内容二、教学目标1. 了解全球贸易的发展趋势，理解贸易在国际商务中的重要性。

2. 掌握进出口贸易的基本概念、流程和相关术语，能运用所学知识进行简单的贸易业务交流。

3. 学会阅读和分析贸易合同，明确合同中的关键条款和注意事项。

三、教学难点与重点1. 教学难点：贸易合同条款的理解和应用。

2. 教学重点：进出口贸易的基本概念、流程和相关术语。

四、教具与学具准备1. 教具：PPT课件、黑板、粉笔。

2. 学具：教材、笔记本、文具。

五、教学过程1. 导入：通过展示全球贸易的发展数据，引出本节课的主题，激发学生对贸易的兴趣。

2. 知识讲解：a. 讲解Chapter 1，让学生了解全球贸易的发展趋势及其重要性。

b. 讲解Chapter 2，详细解释进出口贸易的基本概念、流程和相关术语。

c. 讲解Chapter 3，通过实际案例，分析贸易合同的主要条款和注意事项。

3. 例题讲解：结合教材中的例题，讲解如何运用所学知识解决实际问题。

4. 随堂练习：让学生完成教材中的练习题，巩固所学知识。

5. 小组讨论：分组讨论贸易合同的相关问题，培养学生的团队合作能力。

六、板书设计1. 新职业英语1 Unit5 Trade2. 内容：a. 全球贸易发展趋势b. 进出口贸易基本概念、流程、相关术语c. 贸易合同主要条款及注意事项七、作业设计1. 作业题目：a. 根据教材内容，简述全球贸易的发展趋势及其重要性。

b. 列举进出口贸易的基本流程，并解释相关术语。

答案：1. a. 全球贸易发展趋势：全球化、区域一体化、电子商务等。

b. 进出口贸易基本流程：询盘、报价、还盘、成交、签订合同、履行合同等。

相关术语：FOB、CIF、DDP等。

c. 合同条款分析及注意事项：略。

d. 洽谈记录：略。

八、课后反思及拓展延伸1. 反思：本节课学生对进出口贸易的基本概念、流程和相关术语掌握较好，但在合同条款的理解上存在一定难度，需要在今后的教学中加强指导。

Unit 1 OrganizationReading A Google(1-2 periods)I. Warming -upTask 1Look at the following logos and give the names of the countries in which the companies are headquartered.Objective: Ss can identify the logos of some famous international companies. Steps:• Ss read Warming-up Task 1.• Get Ss to look at the logos• Go through the pronunciation of any problematic word.• Ask Ss to give the names of the countries.• Give the answers.Task 2 List at least two companies for each type of the following products. Objective: Ss brainstorm the names of some famous organizations of the given products.Steps:• Ss read Warming-up Task 2.• Ask Ss to brainstorm as many companies as possible• Invite three students to present their answers.• Add so me more companies if necessary.Introduce background information1.What is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is on e aspect of a company’s2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.4. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.5. Samsung Group is the largest company of the Republic of Korea. It iscomposed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.6. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).7. Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.II. Guided Reading of the New Words and ExpressionsObjective: Ss can get familiar with the new words and expressions, etc.. Steps:• Ss read the new words and expressions after the teacher, trying to simulate the teacher’s pronunciation and intonation.• Ss read the new words and expressions in clas s individually for 5 minutes. III. Explanation of Language PointsParagraph 2relevant: a. closely connected with the subject you are discussing or the situation you are thinking aboute.g. What experience do you have that is relevant to this position?achieve: v. to succeed in reaching a particular goal or standard by making an effort for a long timee.g. After 10 years of hard work, he finally achieved success in his business. appear to be/do: to give the impression of being or doing somethinge.g. She appeared to be foolish.They appeared not to know what was happening.Paragraph 3fuel: v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or powere.g. His words fueled her anger still more.The stored oil could fuel the nation for six months.go public: (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China. instant: a. happening immediately; (of food) that can be made quickly andeasilye.g. She took an instant dislike to me.instant coffee/instant noodlesParagraph 4acquire: v. to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh’s paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.Paragraph 5in addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m tired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. I want you to stay away from my home.typical: a. having the usual qualities or features of a particular group or thing e.g. This advertisement is a typical example of their marketing strategy.excel (at/in): v. to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.Paragraph 6in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a smallgroup of peoplee.g. This festival was the brain child of Tony Smith. serve as: to be suitable for a particular useIV. Exercises• Ss do Task 1 and Task 2 individually.• Check the answers.V. Assignments1. Recite the new words and expressions.2. Pre-reading of Reading B.Unit 1 OrganizationReading B and Writing(3-4 periods)I. Background InformationHead office 总公司Branch office 分公司Business Office 营业部Personnel Department人事部Human Resources Department人力资源部General Affairs Department总务部Finance Department 财务部Sales Department 销售部International Department 国际部Public Relations Department 公共关系部Advertising Department广告部Planning Department 企划部Research and Development Department 研发部II. Explanation of Language Points1. Objective: n. aim, goale.g. reach an objective military objective2. facility n. equipmente.g. health facility electrical facility3. expand v. extend in one or more directionsn. expansione.g. expand with heatexpand domestic demand4. marketing: selling productse.g. marketing strategy marketing idea5. ensure: v. make certain ofe.g. Money doesn’t ensure happiness.6. promote v. try to sell n. promotione.g. promote sales promote cadreIII. Exercises• Ss do Task 1 and Task 2 in pairs.• Check the answers.IV. Writing: Envelope1. Introduce in detail the typical positions of items in an English envelope after asking students to finish task 1.Instructions: Your name and address should go on the upper part of the front of the envelope; the name and address to the person you are writing to should goin the center of the envelope (also the zip code, but if you don’t have it, it will still get to the person). Be sure to put that stamp on it.2. Ask Ss to finish task 2 and 3 with the help of the teacher.3. Ask Ss to finish task 4 in pairs.4. Select some Ss to present their work.V. Assignments1. Recite the new words and expressions.2. Pre-reading of Listening and Speaking.Unit 1 OrganizationListening and Speaking(5-6 periods)I. Listening1. Give Ss a few minutes to read through the printed materials for each listening item.2. Listen to the material for the first time without looking at the book.3. Listen to the material for a second time, and ask Ss to do the exercises from task 1 to task 5 in the section.4. Teacher gives the correct answers and explains the key points for some difficult statements.5. Listen to the material for the third time with a pause after each sentence, and ask Ss to repeat the sentence during the pause.II. SpeakingAsk Ss to work in pairs to introduce each other with reference to some useful expressions below:GreetingHow do you do?I’ve often heard about you.Making introductionAllow me to introduce myself.My name is…I’m…,from…Asking questionsWhere were you born?What do you do in your spare time?Did you grow up here?Why did you choose this major?EndingNice talking to you.Nice to meet you, too.It’s a pleasure to meet y ou.III. AssignmentsDo task1, 2, 3,and 4 in Language Lab.Unit 1 OrganizationMini-project and Language Lab(7-8 periods)I. Mini-projectObjective:Ss can know how to design a web page.Steps:• Grouping.Divide the class into groups. There are several ways: Ss pick up their own partners; Teachers group fast learners with slow learners; Ss find their partners by drawing lots.• Defining the project.Go through the project with the class and clarify requirements. You are advised to do it after Ss study Reading B.• Timing & cooperation.Give Ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. As Ss get used to the mini-project, they will become more experienced. Remind them that different Ss have different work but everybody contributes to the project. They discuss first and then decide who will do what. • Presentation.Ss present their evidence for completion. In this project, they need to show a written “About Us” page of a company’s website. Ask them to hand in their work after they study the whole unit.II. Language Lab1. Ss do Task 1 to Task 4 in this section individually.2. Check the answers and give explanations if necessary.III. Grammar RevisionBasic Sentence PatternsT may offer the following model:S + Vi.Times flies.Birds sing beautifully.They went on holidayShe'll go swimming.S + Vt. + O.We like EnglishShe wants to help him.I don't know what to do.I think he is right.S + Lv. + PThe compass is mine.The secretary is efficient.The power is off.He looks in good health.He gets excited.S + Vt. + Io. + Do.I sent him a faxI bought a book for Marry?IV. Assignments1. Do task 5 in Language Lab on Page 13.2. Pre-reading of Unit 2.Unit 2 OfficeReading A Secretaries(1-2 periods)I. Warming -upTask 1: Ask Ss to read Mr. Thomson’s schedule for Tuesday. Then write their schedules for today.Objective: Ss can organize their activities in one day and make a time schedule.Steps: 1) Ss read Warming-up Task.2) Go through Mr. Thomson’s schedule with Ss3）Allow three mins for Ss to do the task.4）Ask some Ss to present their work.Task 2: Ask Ss to answer the following questions in group.Table 1Table 2Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss read the new words and expressions after the teacher, trying to simulate the teacher’s pronunciation and intonation.• Ss read the new words and expressions in class individually for 5 minutes. III. Explanation of Language PointsParagraph 1a variety of: a lot of things of the same type that are different from each other in some waye.g. The girls come from a variety of different backgrounds.Reflect: v. to show or bw a sign of a particular situation or feelinge.g. The low value of the dollar reflects growing concern about the us economy.Paragraph 2Depend on: be decided bye.g. The price depends on the quality.It depends (on) whether you want to do it or not.Minimum:n.the smallest amount of something or number of things that is possible or necessarye.g. Looking after a cat costs a minimum of$2000a year.handle: v .to do the things that are necessary to complete a job.e.g. Computers can handle huge amounts of data.My secretary will handle all the details.keep track of: to pay attention to someone or something so that you know what is happening to theme.g. It’s difficult to keep track of all the new discoveries in medicine. Operate: v. to use and control a machine or equipment; to rune.g. Mary was experienced in operating the computers.The company operates five factories.Appropriate: adj. correct or suitable for a particular time, situation or purpose e.g. I didn’t feel that this was an appropriate tine to mention the subject of money.Deal with : to take the necessary action, especially in order to solve a problem e.g. They should deal properly and fairly with any complaint.Paragraph 3Efficient: adj. working well and effectively without wasting money or energy e.g. All staff think Maria is a very efficient secretary.Anticipate: v. to expect that something wall happen and be ready for ite.g. It is anticipated that next year the workers, wage will increase. Confidential: adj. spoken or written in secret and intended to be kept secret e.g. Doctors are required to keep patients, records completely confidential. Paragraph 4prospect. a person ,job ,plan, etc, that has good chance of success in the future;a possibility that something you hope for will happene.g. The manager held out bright prospects for me if I would accept of his recovery.Individual. n. one person, considered separately from the rest of the group or societye.g. It is important to know that the virus can be passed from individual.adj. considered separately from other people or things in the same groupe.g. Each individual leaf on the tree is different .pursue: v. to continue doing an activity or trying to achieve something over a long period of timee.g. Christine pursued her acting career with great determination. Challenging: adj. difficult in an interesting or enjoyable waye.g. Teaching young children is a challenging and rewarding job.IV. Exercises• Ss do Task 1 and Task 2 individually.• Check the answers.V. Assignments1. Recite the new words and expressions.2. Pre-reading of Reading B.Unit 2 OfficeReading B and Writing(3-4 periods)I. Background InformationMany newsletters are published by clubs, societies, associations, and businesses, especially companies to provide information of interest to their members, customers or employees. General contents of a newsletter include news and upcoming events of related organization, as well as contact information for general inquiries.II. Explanation of Language Points1. award n. prizee.g. Einstein was awarded the Nobel Prize for his work in physics.award sb. sth.2.gaze at/intoe.g. We gazed up at the stars.3. socialize with sb.e.g. I enjoy socializing with my students after class.III. Exercises• Ss do Task 1 and Task 2 in pairs.• Check the answers.IV. Writing: Agenda1. Introduce in detail the format and typical items of an agenda. Instructions: An agenda is a written list of topics or matters to be discussed at a meeting. The format of an agenda is comparatively fixed. The first four items and the last three are usually the same for all meetings, but the rest are different according to what the meeting is about.2. Ask Ss to finish task 1 with the help of the teacher.3. Ask Ss to finish task 2 in pairs.4. Select some Ss to present their work.V. Assignments1. Recite the new words and expressions.2. Pre-reading of Listening and Speaking.Unit 2 OfficeListening and Speaking(5-6 periods)I. Listening1. Give Ss a few minutes to read through the printed materials for each listening item.2. Listen to the material for the first time without looking at the book.3. Listen to the material for a second time, and ask Ss to do the exercises from task 1 to task 5 in the section.4. Teacher gives the correct answers and explains the key points for some difficult statements.5. Listen to the material for the third time with a pause after each sentence, and ask Ss to repeat the sentence during the pause.II. SpeakingAsk Ss to work in pairs to practice making an appointment with reference to the instructions below:Role A Receptionist●Greet the caller.●Set a day and time for the appointment.●Get the caller’s telephone number.●Confirm the information.●Close the conversation.Role B Caller●State who you are and the wish to make an appointment.●Agree to the date and time.●Give your telephone number.●Thank the person.III. AssignmentsDo task1, 2, 3,and 4 in Language Lab.Unit 2 OrganizationMini-project and Language Lab(7-8 periods)I. Mini-projectObjective:This project asks Ss to design a travel route and make an itinerary (旅行计划). It helps to train Ss to be competent in travel planning. Ss compare different airlines, hotels and places of interest to decide which is the most suitable. Its concept comes from real life, hence it’s authentic. In o rder to complete it successfully, Ss should use the knowledge and skills they’ve learned from other activities in the unit.Steps:●Grouping. Divide the class into groups. There are several ways: ss pick uptheir own partners; teachers group fast learners with slow learners; ss find their partners by drawing lots.●Defining the project. Go through the project with the class and clarifyrequirements. You are advised to do it after Ss study Reading B.●Timing & cooperation. Give Ss the deadline for completion and guidelineson working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. as Ss get used to the mini-project, they will become more experienced. Remind them that different Ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.●Presentation. Ss present their evidence for completion. In this project, theyneed to show a written travel itinerary and explain it orally in class. Ask them to do that after they study the whole unit.II. Language Lab1. Ss do Task 1 to Task 4 in this section individually.2. Check the answers and give explanations if necessary.III. Grammar Revision时态是英语谓语动词通过自身的变化来表示动作发生的时间和所处的状态的各种形式。