外文文献翻译(我国商业银行个人理财业务的战略研究与发展现状)讲课教案

我国商业银行个人理财业务的发展状况及策略研究摘要：本文简要地概述了个人理财业务的内涵，阐述了我国商业银行个人理财业务的现状，列举了我国商业银行个人理财业务在发展过程中所取得的成绩。

但由于个人理财业务在我国还处于初级阶段，商业银行分业经营的金融体制、理财人员、品牌营销的宣传、产品的个性化服务、监管的力度等方面对理财业务的发展产生明显的障碍。

针对这些问题，提出了相应的发展策略。

关键词：商业银行；个人理财业务；分业经营；品牌营销近年来，随着我国经济持续快速发展，国内居民财富不断积累，理财需求越来越高，我国商业银行出于改善客户结构、提高盈利和综合竞争力的需要。

不断推出众多的个人理财业务，理财市场逐步进入高速发展阶段。

纵观金融市场的发展潮流，我国商业银行个人理财业务已逐步成为国内银行产品创新和服务创新的主要领域。

凭借银行服务网络和先进的科技手段。

个人理财业务呈现组合化、品牌化、个性化的发展趋势。

为此，研究和完善我国商业银行的个人理财业务具有十分重要的意义。

一、我国商业银行个人理财业务的发展现状我国商业银行的个人理财业务最早开始于1996年中信实业银行广州分行推出的“私人理财中心”。

近年来我国经济强劲发展，我国居民的个人可支配资产快速增长，居民金融意识也在不断增强。

个人金融需求多样化和个人金融资产多元化的格局逐步形成，这使得广大居民对个人理财的需求日渐强烈，个人理财市场前景广阔。

个人理财业务已经成为银行新的利润增长点。

现阶段我国商业银行的理财业务的发展有如下特点：(一)个人理财业务从单一产品向综合理财平台转变个人理财业务从单一产品发展到组合套餐，出现了个人理财中心、个人理财工作室、金融超市等形式。

在我国当前分业经营体制下，银行除向客户提供传统的银行业务外，还通过与证券公司、基金管理公司、保险公司、信托投资公司等非银行金融机构合作。

向为客户提供证券、基金、保险、信托，甚至黄金买卖等金融服务、各类支付结算业务以及理财规划服务等金融产品综合服务。

银行个人理财战略中英文对照外文翻译文献随着全球化的深入推进，个人理财的重要性日益凸显。

在众多金融机构中，银行以其专业的服务和丰富的产品线成为了人们进行个人理财的首选。

本文将对银行个人理财战略的中英文对照外文翻译文献进行探讨。

银行个人理财战略是指银行为个人客户提供的一种全方位的财富管理服务，包括投资、储蓄、保险、信托等。

通过制定和执行个人理财战略，客户可以有效地进行财富的积累、保值和增值。

投资策略：根据客户的财务状况和风险承受能力，制定合适的投资策略，包括股票、债券、基金、房地产等。

储蓄策略：通过定期存款、通知存款、活期存款等方式，实现资金的保值和增值。

保险策略：为客户推荐合适的保险产品，如寿险、意外险、健康险等，实现风险的有效转嫁。

信托策略：为客户提供个性化的信托服务，满足其特定的财富管理需求。

了解客户需求：通过问卷调查、面谈等方式，了解客户的财务状况、风险承受能力、投资目标等。

制定理财方案：根据客户需求，制定个性化的理财方案，包括投资策略、储蓄策略、保险策略、信托策略等。

定期评估与调整：定期对客户的理财方案进行评估，根据市场变化和客户需求进行调整。

银行个人理财战略是现代社会中个人财富管理的重要组成部分。

通过制定和执行合适的个人理财战略，客户可以有效地进行财富的积累、保值和增值。

银行也需要不断地优化其个人理财服务，提高服务质量，满足客户的个性化需求。

在全球化的大背景下，对银行个人理财战略的中英文对照外文翻译文献进行探讨，不仅可以促进国内银行提升个人理财服务的水平，也可以帮助国内银行更好地走向国际市场，服务于全球客户。

随着经济的发展和人民收入水平的提高，个人理财业务逐渐成为银行业务的重要组成部分。

本文以中国建设银行个人理财业务为研究对象，对其战略进行研究，旨在提高该行个人理财业务的竞争力，更好地满足客户需求。

中国建设银行是我国五大国有商业银行之一，拥有丰富的金融资源和良好的品牌形象。

近年来，该行个人理财业务发展迅速，但也暴露出一些问题，如产品同质化严重、客户服务不到位等。

我国商业银行个人理财业务发展问题研究【文献综述】文献综述我国商业银行个人理财业务发展问题研究国内外关于商业银行个人理财业务发展的研究成果丰硕，主要包括以下几个方面：1 国外文献综述西方经济学家F·莫迪利亚尼与R·布伦贝格(1954)共同创建的生命周期理论认为：每个家庭都是根据一生的全部预期收入来安排自己的消费支出的，以实现一生消费效应最大化的目的，各个家庭的消费取决于他们在生命期内所获得的总收入和财产。

由于交易成本和部分消费者时间和信息有限性等问题，动态的资产分配工作应当由金融中介机构实施，商业银行作为现代金融的主要机构，可满足消费者这一要求。

著名学者马科维兹（1952）提出了投资组合理论，指出在任何投资都存在一定风险的基础上，投资者在投资过程中应避免过度集中某个项目，多样化投资，分散风险，从而提高收益率。

基于资产组合理论，夏普等人创立了资产定价理论，提高了组合投资的实用性，从而进一步寻求最佳的投资组合。

此后，威廉·夏普、约翰·林特纳和简·莫辛（1965）提出的资本资产定价模型(CAMP-Capital Asset Pricing Model)，标志着分析金融学走向成熟。

该模型运用到个人理财方面，理财师往往只推荐他们所熟悉的若干种投资工具，因此，投资组合理论和资本资产定价模型为理财业务的进一步拓展和理财产品的多元化组合奠定了理论依据。

霍尔曼和诺森布鲁门(2003)论述的要依据个人实际情况来想客户介绍多种理财工具、制定专门的个人理财计划和选择合适的理财工具。

因此，作为商业银行个人理财业务的巨大推动器的金融创新思想一方面提高了行业间的竞争力，也对金融业的监管提出了更高的要求。

2国内文献综述随着国内关于商业银行个人理财业务的快速发展，大量相关的研究不断涌现，大批学者对发展中出现的问题进行了总结和探索，主要体现在以下方面：2.1 个人理财业务客户关系管理研究王实、张胜（2006）指出客户关系管理的核心是：客户是银行的一项重要资产，客户关怀是中心，客户关怀的目的是与所选客户建立长期和有效的业务关系，在于客户的每一个“接触点”，更加接近客户、了解客户，从而最大限度地增加利润。

L i a o n i n gE c o n o my一、我国商业银行开展个人理财业务的必要性!"商业银行自身发展的需求。

随着我国金融领域转型的不断深化，银行的盈利模式也发生了转变，虽然缩小了业务范围，但是风险却在不断地攀升。

商业银行需实现经营目标，并降低在经营过程中所面临的各种业务风险，获取利润。

随着股份制银行的壮大，券商、信托、资管也竞相开展普惠理财类业务，金融市场竞争日趋激烈，不再是四大国有银行一统天下的局面。

想在竞争中屹立于不败之地，商业银行必须加速推行金融创新战略，这其中一项重要工作就是开拓个人理财业务。

此外，商业银行已实现规模经营，拥有较为丰富的交叉代理销售经验，开展个人理财业务，不仅能够提升品牌影响力，吸引优质客户，同时也能优化资产负债情况，是商业银行实现可持续发展的必然选择。

#"我国居民对个人理财业务的需求。

我国自改革开放的$%年以来，&'(一直保持稳步增长的态势，我国城镇居民的可支配收入也在不断增加。

与此同时，我国的养老、住房体制的改革，使我国居民的理财需求不断加大。

另外，人们逐渐开始关注投资，在投资的理念和知识方面也日趋成熟，寻求风险和收益平衡点的投资原则，逐渐体现在投资者的决策当中。

二、我国商业银行个人理财业务的特点和现状商业银行个人理财业务，是指商业银行为个人客户提供的一系列服务，这些服务以参照客户的投资目标，结合其现有资产情况、收支状况、风险承受能力等为导向，形成具有针对性和差异化的资产配置和财务筹划，旨在实现个人资产收益最大化。

我国银行个人理财业务始于#%世纪)%年代，并于新世纪随着投资工具多样化和金融产业的限制放开取得进一步的发展。

#%%$年)月，银监会正式批准商业银行开展人民币理财业务，主要为代理收付型的中间业务。

我国商业银行个人理财业务主要特点：一是形式单一，功能不够完善，无法满足当代社会的需求。

二是商业银行在为客户提供服务的过程中，货币充当载体，其使用权并未发生实质性转变，因此购买商业银行的个人理财业务并非对价值的购买，而是对服务的购买。

我国商业银行个人理财业务研究摘要关键字：商业银行；个人理财业务；发展；研究Abstract After the reform and opening up in China, much progress has been living standards, people gradually towards a well-off life, personal finance in our country, there was a terrible shortage of the current society. Facing such a large market demand, our country mercial bank in the process of personal finance business is extremely weak. By providing financial services to customers, however, for the customer to specify the goal of financial management and planning, mercial Banks in get corresponding remuneration at the same time, can effectively improve yourself in the position in the market, to further promote the development of mercial bank personal financing business. Therefore, the study of our country mercial bank individual financing business development is particularly important. In this paper, the concept and characteristics of our country mercial bank individual financing business has carried on the brief description, and the current Chinese mercial Banks in terms of personal finance business analysisof existing problems, puts forward relevant countermeasures, promote the development of our country mercial bank individual financing business.Key words: mercial Banks; Personal financing business; Development; research目录摘要......................................................... .. (1)Abstract................................................... (3)一、绪论......................................................... (5)（一）研究背景和意义 (5)1、研究的背景 (5)2、研究的意义 (5)（二）主要研究内容 (6)二、商业银行个人理财业务介绍及其特点分析 (6)（一）商业银行个人理财业务概述 (6)（二）商业银行个人理财业务的特点 (6)三、我国商业银行个人理财业务中面临的问题分析 (7)（一）产权与结构存在问题，战略转型的内在要求持续加大 (7)（二）商业银行个人理财业务对个人顾问的依赖过度 (7)（三）对客户需求了解不足，个人理财业务针对性不强 (7)（四）营销体系和定价机制不健全影响长远发展 (8)（五）服务体系不健全影响业务质量 (9)四、完善我国商业银行个人理财业务的措施 (9)（一）完善产权与治理结构，建立社会诚信体系 (10)（二）减轻对外界依赖度 (10)（三）创造宽泛的金融环境 (10)（四）完善业务营销体系，加强风险管理 (10)（五）加强差异化激励措施的运用 (11)五、总结......................................................... .. 11__：.........................................................12附录......................................................... ..... 14 致谢.............................................. 错误！未定义书签。

我国商业银行个人理财业务发展现状研究【摘要】我国商业银行个人理财业务在金融市场中扮演着重要角色，为个人投资者提供多样化的理财产品，满足其财务需求。

本文通过对我国商业银行个人理财业务的种类与特点、发展现状、存在的问题与挑战、发展趋势以及对策与建议进行深入研究。

发现目前我国商业银行个人理财业务发展尚处在初级阶段，面临着信任度不高、产品创新不足、风险管理不完善等问题与挑战。

未来发展方向应当注重产品创新、风险管理以及提升服务质量，以提升个人理财业务的竞争力。

这将有助于我国商业银行个人理财业务在未来取得更加稳健的发展态势。

【关键词】关键词：我国商业银行、个人理财业务、发展现状、问题与挑战、趋势、对策与建议、发展态势、未来发展方向、结论总结1. 引言1.1 我国商业银行个人理财业务的重要性个人理财业务是商业银行的重要业务之一，对于提高银行的盈利能力和服务实体经济发展具有重要意义。

个人理财业务是商业银行的非利息业务之一，可以增加银行的收入来源，降低银行对于利息收入的依赖性，提高了银行的经营效益。

随着金融市场的不断发展和金融产品的日益丰富，个人理财业务的推出可以满足不同客户对于资产配置、风险管理等方面的需求，提高了金融市场的有效性和流动性，促进了经济的发展。

个人理财业务还可以帮助个人提升财务素养，增强风险意识，提高财富管理能力，从而更好地参与到社会经济活动中来，推动社会经济的发展和稳定。

我国商业银行个人理财业务具有重要的战略意义和实践意义。

1.2 研究背景在过去几年里，我国商业银行个人理财业务得到了迅猛的发展，不断满足着人们日益增长的理财需求。

随着我国经济的快速发展和金融市场的不断完善，个人理财业务已成为商业银行中最重要的一个业务板块。

研究背景是指对当前问题的深入探讨和解决的必要性和紧迫性。

在我国商业银行个人理财业务发展的背景下，研究其现状和问题，并提出相应的应对对策和建议，对于推动我国商业银行个人理财业务的健康发展具有重要意义。

商业银行个人理财业务发展问题研究的国内外文献综述目录（一）国内外研究现状 (1)1.国内研究现状 (1)2.国外文献综述 (2)参考文献 (3)（一）国内外研究现状1.国内研究现状关于互联网成为商业银行个人理财业务发展决定因素的研究，曲凯[1]（2018）认为，随着互联网的出现和发展，传统商行的个人金融业务受到较大冲击，网络金融广泛被接受的原因是借助网络自身的优势,能够为客户专属定制金融产品。

何大勇[2]（2016）认为，但是，现阶段的商行不仅在技术层有问题，经营者的理念和经营制度等方面还存在各种各样的障碍，也有经营者认为管理数据的方法和建设平台是银行收益性的背后因素。

而我们最需要看到的其实是传统商行相比互联网平台具备的独特优势是客户优势，这是其他平台在短期内无法快速具备的。

商行应抓住这一优势，快速完善自身提高自身各方面的能力尽快完成电子及网络平台的建设，与互联网金融公司相对抗。

关于商行个人理财业务及个人理财产品存在的问题研究，冯俏彬[3]（2017）认为，专业人才短缺和系统更新慢不完善以及市场目标不够清楚是目前我国商行进行金融产品推广遇到的最大问题。

陈刚欲[4]（2012）认为，商行扩大个人金融业务遇到的最大困难是个人金融产品的同质化。

商品的属性特征相似的同时商品的定位也比较高，顾客对理财的理解也不充分，这些都使得管理个人财产变得困难。

因此，为了个人理财业务的更好发展，提高创新意识成为重中之重，创造具有差异化的理财产品，加强产品创新，并通过各种各样的宣传,提高客户对理财产品的知名度。

冯廷宇、李维刚[5]（2020）认为，产品的规模比较大、数量比较多以及大部分为短期的理财产品这些特征在我国大多数商行中是普遍存在的，而且许多产品的投资期限是固定的，集中在1-3月，与互联网金融产品相比较，流动性偏低。

关于互联网金融对商行的个人理财业务的影响有哪些解决方案的研究，付蔚[6]（2017）认为，第三方结算平台的迅速发展,使得商行的收益和贷款结构发生了变化,金融结算和中介功能逐渐减弱,银行的一部分顾客被网络金融平台吸引。

本科生毕业论文题目：我国商业银行个人理财业务发展问题与对策研究英文题目：The Development Problems and Countermeasures of Our Domestic Commercial Bank IndividualFinancial Business姓名：学号：学院：国际商学院专业：金融学年级：2010级班级：指导教师：职称：2014 年 5 月毕业论文诚信声明本人郑重声明：所呈交的学位论文，是在导师的指导下独立进行研究所取得的成果。

学位论文除文中已经注明引用的内容外，不包含任何其他个人或集体已经发表或在网上发表的论文。

特此声明。

论文作者签名：日期：摘要随着我国社会经济的发展，金融改革不断深化，现代商业银行的竞争与发展已经开始突破传统业务框架，向金融创新和金融服务为主要手段转变。

其中，最受关注的是个人理财业务，大力发展该业务已成为各商业银行新的经济增长点，也是各行竞争的重点。

1997年，中信实业银行广州分行最先推出个人理财业务，开启了我国商业银行个人理财业务的先河。

2004年11月，光大银行推出“阳光理财B计划”，标志着我国人民币理财产品正式进入金融市场。

近十年来，国内各商业银行一直在积极地开发和拓展个人理财业务，从未停止脚步。

然而，国内商业银行个人理财业务由于发展时间有限，经验不足，有着市场细分不到位，差异化优势不明显，相关金融法律法规缺乏等亟待解决的问题。

本文通过对个人理财业务的概念、开展的必要性、发展的现状及趋势、存在的问题等进行分析，并提出了个人的一些对策建议，希望能对我国商业银行个人理财业务的不断发展与完善有一定的帮助。

关键词：商业银行；个人理财业务；互联网理财产品；问题；对策建议ABSTRACTWith the development of society and economy, financial reform deepening, competition and the development of modern commercial banks have begun to break through the traditional business framework to financial innovation and financial services as the main means of transformation. Among them, the most attention is the personal finance business , to develop the business has become a new economic growth point of the commercial banks , but also the focus of competition in each row . 1997 , CITIC Industrial Bank Guangzhou Branch launched the first personal financial services , commercial banks in China to open a precedent for personal financial services . November 2004 , China Ever bright Bank launched the " Sunshine Wealth Management Plan B" , marking the formal entry into the country of RMB financial products financial markets. Over the past decade , domestic commercial banks have been active in the development and expansion of personal financial services , has never stopped the pace . However, domestic commercial banks due to the development of Personal Financial Services limited time , lack of experience , has a market segmentation is not in place , the difference is not obvious advantages , such as the lack of laws and regulations related to financial problems to be solved . In this paper, the concept of personal financial services , the need to carry out the analysis of the status quot and development trends , problems , etc., and put forward some personal suggestions , hoping to continue the development of our commercial banking and personal financial services to improve there will certainly help.Key Words: Commercial bank;Personal financial business; The internet financial products；problems & Solutions目录一、引言 (1)二、商业银行个人理财业务概述 (2)（一）个人理财业务概念 (2)（二）个人理财业务分类 (2)（三）个人理财业务开展的必要性 (2)三、我国商业银行个人理财业务的现状及发展趋势 (5)（一）我国商业银行个人理财业务现状 (5)（二）我国商业银行个人理财业务发展趋势 (7)四、我国商业银行个人理财业务发展中存在的问题 (8)（一）缺乏健全的金融市场及完善的法律法规 (8)（二）分业经营的金融体制的制约 (9)（三）产品同质化严重 (9)（四）高素质理财人员匮乏 (9)（五）银行忽视理财风险管理 (10)（六）服务对象门槛偏高 (10)五、发展我国商业银行个人理财业务的对策建议 (10)（一）加快金融市场发展及健全相关法律法规 (10)（二）由分业经营向混业经营转变 (11)（三）加强个人理财产品创新 (11)（四）注重培养专业理财团队 (12)（五）加强银行理财风险管理 (12)（六）降低服务门槛以开发中低端客户理财市场 (12)六、结语 (13)参考文献 (14)我国商业银行个人理财业务发展问题与对策研究一、引言上个世纪七十年代以来，金融创新浪潮的冲击，使得商业银行个人理财业务在全世界范围内得到了迅速发展。

我国商业银行个人理财现状研究1. 引言1.1 研究背景近年来，随着我国经济的快速发展和金融市场的不断完善，个人理财市场已经成为商业银行争夺客户的重要领域。

在这个市场上，商业银行不仅能够为个人客户提供多样化的理财产品和服务，也能够通过此来积累财富和增加收益。

随着市场竞争的日益激烈和金融环境的不断变化，商业银行个人理财面临着诸多挑战和机遇。

我国商业银行个人理财产品种类繁多，客户选择面广阔，但同时也存在着产品信息不对称、透明度不足等问题。

随着金融科技的发展和互联网金融的兴起，个人理财市场的竞争日益激烈，商业银行需要不断创新和提升服务水平以吸引更多客户。

个人理财风险管理亦是一个重要问题，商业银行必须不断加强风险管理，保障客户权益并维护市场秩序。

对我国商业银行个人理财现状进行研究，不仅能够帮助商业银行了解市场情况和客户需求，也能够促进其进一步提升服务水平和产品创新能力，从而实现可持续发展和促进金融市场的健康发展。

1.2 研究目的研究目的是通过对我国商业银行个人理财现状的深入分析和研究，找出其中存在的问题和挑战，探讨解决之道，为我国个人理财市场的健康发展提出建议和改进措施。

具体目的包括：1.了解我国商业银行个人理财产品种类的现状及发展趋势，探讨如何更好地满足不同客户的需求。

2.研究个人理财市场的竞争现状，分析商业银行在市场竞争中的优势与不足，提出提升竞争力的措施。

3.探讨个人理财风险管理的重要性和难点，寻找有效的风险管理方法，保障客户利益和市场稳定。

4.分析个人理财市场的发展趋势，预测未来发展方向，为商业银行制定长期发展战略提供参考。

5.探讨商业银行如何创新个人理财产品和服务，提升服务质量，增强客户黏性，从而实现可持续发展目标。

通过以上研究目的的完成，可以全面了解我国商业银行个人理财市场的现状和问题，为未来的发展提供指导和建议。

1.3 研究意义现在请你输出中关于的内容。

2. 正文2.1 商业银行个人理财产品种类繁多商业银行个人理财产品种类繁多，是由于市场需求日益多样化和个性化。

银行个人理财战略中英文对照外文翻译文献(文档含英文原文和中文翻译)原文:The Development Status and Strategy Research of Commercial Banks’Personal Financial ManagementBusiness in ChinaAbstract: The personal financial management business in our country is in the initial stage，compared to the developed one in western，there’s still a long way to go，Therefore，the commercial banks in china need to review and study to estimate market direction；build excellence brand image and special services；Increase of innovation；change the products from single to comprehensive；Establish and perfect financial management business’management system in order to promote the development of personal financial business in our management country．Keywords：Commercial banks，Personal financial management，Strategy1 IntroductionThe commercial banks are facing the new situation：the increasing danger in traditional business．the margin of the interest rate’s turning increasingly narrowed and foreign bank’s competition．These banks should think deeply to find why that business develop so slowly and then put forward a feasible plan．The personal financial management business is not only an important carrier for commercial banks to advance Comprehensive management strategy but also a major way of improving Intermediary business income．That business in our country is in the initial stage．compared to the developed one in western，there’s still a long way to go．Therefore．the commercial banks in china need to review and study to estimate market direction；build excellence brand image and special services；Increase of innovation；change the products from single to comprehensive；Establish and perfect financial management business’management system in order to promote the development of personal financial management business in our country．Meanwhile．the commercial banks are facing the new situation：the increasing danger in traditional business．the margin of the interest rate’s turningincreasingly narrowed and foreign bank’s competition．These banks should think deeply to fend why that bus；mess develop so slowly and then put forward a feasible plan．Among all the businesses in commercial banks．personal financial management business has the advantages of huge market capacity，low risk，wide range of business，and stable income．For those advantages the personal financial management business becomes commercial banks’main business and vital profits source．In western developed country，this kind of business almost gets into every family．Its business income has been account for ba nk’s 30％．Compared to the developed one in western．there’s still a long way to go but it has a bright market expectation．However，our country’s personal financial management business is limited by some factors，for instance，the financial legal system，financial supervision system and the development of financial market．As a result．it brings some problems that need to be done while developing rapidly．2 The Development Situation，Trait and Existing Problem of Individual Manage Matters Operation in Commercial Bank of China2.1 The development situation of individual money matters operation in commercial bank of ChinaManage money matters operation refers to commercial bank uses professional advantages like various kinds of financial knowledge，professional technique and wide fund credibility and according to clients’financial position and investment requirement，provide clients with professional service activities，such as financial analysis．financial planning，investment counselor and assets management．Recently，as the fast developing economy of china and the accumulating property of citizens，the need of manage money matters operation becomes stronger and stronger．There are several reasons：first of all，when people’s properties accumulate to some degree，they concern more about how to effectively keep and increase the value of their properties．Second，as the pushing on housing，education and medical treatment marketing revolution proceeding，families need the help of financial mechanism service to create a complete risk safeguard mechanism．On the other hand，we have already been in aging stage，thus it has become many people’s real need to accumulate part of their pension through manage money matters．Under thecircumstances．individual money matters operation of commercial bank develops quickly．But according to individual money matters operation situation of every commercial bank．there are still many problems that make it hard to develop individual money matters operation．2.2 The trait of individual money matters operation in commercial bank of ChinaAs the individual money matters operation of commercial bank has just started，financial mechanism and laws and regulations systems are special，so compared to western developed countries，we have our own traits．Fiduciary loan product becomes the 1eader of manage money matters market Recently，invest people pay more attention to the risk situation of product when they choose manage money matters product．At the same time，because the CBRC(china banking regulatory commission) adds its strength to manage money matters operation in commercial bank，the breed structure of manage money matters product changed a lot in general．Since 2009，fiduciary loan product increased largely and become the leader in all kinds of banking manage money matters product for its clear investment, simple structure，various deadline，stable income．Public beneficial and creative product is the value of manage money matters product afoot. During the wenchuan earthquake in 2008，some banks give quickly reflect to the calamity and push out public beneficial and creative manage money matters product．This kind of manage money matters product was themed as benevolent and cares，which greatly widen the developing thought of banking manage money matters operation and validly promote brand value and social image of the bank．3 The Reasons Why We Have Problems in Personal Financial Business in Our National Commercial BanksThe reason why we have so many problems in personal financial business in our national commercial banks is not just because of one single element，but because of many aspects．The reason that we still take separate operation in practice .The policies and regulations．idea of supervision and measures in China still not keep pace with the development of era；we still rely on separate operation and separate management to keep watching to the financial risk．But this kind of operation mode increases thecost of processing personal financial business in commercial banks．and it is hard to make good results．The reason why all the products have the same quality.As it is limited by the idea，the analysis of personal finance business from our commercial banks are not totally correct，there still exists some deficiencies to the research of clients，as a result．nearly all the financial products are the same．The reason why we have a shortage of high—quality financial manager The capability of training finance managers in our country is still undeveloped and the mentality relatively falls behind with developing countries，so most of excellent managers choose to enter foreign banks, and it will be reasonable that the managers couldn’t reach the requirements in national commercial banks．The reason why we are lack of the consciousness of financial management .As we are developing our economy in recent years, it results in a lack of financial culture and financial consciousness．Firstly, people just have some egg money；they can hardly adjust to the life style which adds the finance management into it．Secondly, the influence of traditional concept and shortage of understanding the personal financial business in banks result in the lack of financial consciousness and the deficiency of sense of identity and safety．The reason why we are lake of cultivation Our national commercial banks are limited by system, thinking, technique and objective environment and some influences so that our national commercial banks’s cultivation stagnates, in some high—profited area，we couldn’t keep the pace．And if we don’t solve the problem of lack of cultivation，it is hard for us to complete with foreign banks．4 The Questions Exit in Individual Managing Financial Services in Commercial Bank of ChinaA good financial planner should know everything about a product and have a good knowledge of security, bank，insurance。

我国商业银行个人理财业务现状及发展研究三篇篇一：我国商业银行个人理财业务现状及发展研究第一章绪论1.1研究背景及意义由于我国银行业发展历史较短，在很多业务上还处于初期发展阶段，以个人理财业务为例，现今很多银行都将理财业务作为自己未来重要的发展方向。

但是对于英美这些资本市场发达的国家，他们的银行体系已经经过数百年的发展，整个金融体系和金融制度都处于一个很成熟的状态。

虽然我们国家的商业银行个人理财业务相对于英、美以及欧洲等这些经济经济发展好的国家才发展了那么一小节，但是对于它以后的发展蓝图来说，还是非常令人兴奋的。

我国习近平总书记曾在多个场合就我国当前经济发展发表相应言论，根据我国在经济方面的数据来看，总的来说经济形势和发展趋势都处于比较好的状态。

我国经济发展依然具有良好的基本面，经济呈良性发展的趋势没有变，我国在多个方向还有广阔的发展空间，在这样一种背景之下，居民的收入也会越来越稳定发展，所以对个人理财的需求也将越来越旺盛。

经济增长带给大家手里的闲钱越来越多，然而人的欲望是永无止境的，手里的闲钱越来越多，就会想着怎么去保值、增长它。

所以，就会有越来越多的人去选择购买各大行的个人理财业务的服务。

各大行之间的竞争状况，可想而知。

随着经济的快速发展，个人理财业务是未来银行竞争的主要领域。

因为没有太多空余的空闲、精神与体力，而且也没有多少掌握与了解怎样在合法的情况下去管理自己的资产，看着口袋里满满的搁置着的钱，许多人都不懂怎么弄才能精打细算，物尽其用。

所以，人们更寄希于在专业的运作机构（即金融机构，例如银行）的帮助下，定制出一条适合自己的理财计划，实现管理资产所产生的利润的最大化。

所以，商业银行要基于目前实际情况，使越来越多的人了解自己的理财产品可以帮助他们实现怎样的收益。

思量商业银行现在，出现了哪些问题，然后怎样去解决，这些都是很有必要的。

本论文基于对商业银行个人理财业务的认识，更加深层次地摸索对这个项目的进程，让它实现更好的改进以及更全面的深入诠释，进而揭示对应的解决方法。

原文：Personal Finance: Past, Present and FutureIntroductionIn recent years, the need for financial education has gained the attention of a wide range of entities including banking companies, government agencies, grass‐roots consumer and community interest groups, universities, schools, and other organizations. Numerous factors have led to a complex, specialized financial services marketplace that requires consumers to be actively engaged if they are to manage their finances effectively. The forces of technology and market innovation, driven by increased competition, have resulted in a sophisticated industry in which consumers are offered a broad spectrum of services by a wide array of providers. Other important demographic and market trends contributing to concerns include increased diversity of the population, resulting in households that may face language, cultural, or other barriers to establishing a banking relationship; expanded access to credit for younger populations; and increased employee responsibility for directing their own investments in employer‐sponsored retirement and pension plans.The prevailing concern is that consumers lack a working knowledge of financial concepts and do not have the tools they need to make decisions most advantageous to their economic wellbeing. Financial decisions made by consumers affect an individual’s or family’s current financial wellbeing and ability to save for long‐term goals such as buying a home, seeking higher education, or financing retirement. In addition, the consumer decisions also play an important role in the overall economic health of the nation, as was experienced through the recent economic crisis.Most recent economic issues such as credit card debt, home foreclosures, reduced savings, declining values of investments, the collapse of the subprime lending market, and escalating numbers of personal bankruptcy have focused the nation’s attention on the importance of financial education.Technological advances have transformed nearly every aspect of the marketing, delivery, and processing of financial products and service. The forces of technology and market innovation, driven by increased competition, have resulted in a sophisticated industry in which a wide array of providers offers consumers a broad spectrum of financial products and services. These developments have given consumers more options and greater flexibility in creating financial arrangements that best suit their needs. However, a complex and specialized financial services marketplace requires consumers to be informed and actively engaged if they are to manage their finances effectively.While there are many causes to the economic problems facing the country, it is undeniable that a lack of financial education is a contributing factor. Far too many Americans entered into home and other loan agreements that they did not understand and ultimately could not afford. More broadly, the lack of basic skills such as how to create and maintain a budget, understand credit, or save for the future are preventing millions of Americans from taking advantage of our vibrant economic system. Financial education is not an issue unique to any one population. It affects everyone—men and women, young and old, across all racial and socioeconomic lines (U.S. Department of the Treasury, Office of Financial Education, 2008).Under these circumstances, there is a renewed attention to personal finance education. This subject matter is currently gaining attention from various quarters of society, such as academia, government, corporations and nonprofit organizations. There is an increasing recognition of the importance of this area within several academic quarters, such as economics and finance, that were traditionally not involved in this subject matter. One of the challenges, with increased interest from diverse programs, is the loss of focus on the family and more of a concentration on individual decision making. Financial education programs are now being referred to by a variety of names, the most frequently used name be ing “financial literacy”; however, the term financial literacy means different things to different people. There is no national standard that describes the expectations of a course labeled “financial literacy” regarding the core content, core competencies, assessment of the impact, andprofessional preparation of the teacher.This paper briefly reviews the history of personal finance and then looks at the current status of the personal financial discipline and education before identifying challenges and opportunities for the future. In the final section, steps necessary to strengthen the future of this discipline are also presented.Personal Finance: An Interdisciplinary Approach Personal finance has its roots in economics, finance and management and incorporates general principles of decision making and the management of financial resources of the individual and family. It involves application of principles from a variety of disciplines such as economics, sociology, psychology, adult learning, and counseling to the study of ways that individuals, families, and households acquire, develop, and allocate monetary resources to meet their current and future financial needs. In the dynamic system of personal finance, decision makers are central. They influence and are influenced by various factors both in external and internal environments. This includes financial markets and institutions; government agencies; economic, demographic, and social trends; and personal and family factors. Personal finance encompasses tools such as financial statements, checking and savings accounts, debt instruments, mortgages and investment vehicles. It also includes techniques related to cash flow management; risk assessment and management; and planning of taxes, retirement, and estates (Schuchardt et al. 2007).Financial Education in the Current Economic Environment Currently a great deal of attention is being drawn to this area from public, private, profit and nonprofit entities. As concerns about consumers’ financial capability have increased, so too have the number and variety of financial education programs and program providers. However, some programs offer comprehensive information on a variety of topics for a broad audience, including savings, credit, risk management, investments, retirement planning and similar topics. Others are focused on a single topic such as credit management, retirement planning, and investing; and they are tailored to a specific group, such as youth, women, or minorities (Braunstein and Welch, 2002). Many are providing financial education to students, employees,customers, the general public and more; and most of these educational efforts are being presented under the name of “financial literacy.”However, multiple names are being used to identify teaching and research work that is being done in personal finance. Some of the names that have been used for a long time include Consumer Economics, Consumer Affairs, Family and Consumer Sciences, Family Economics, Family Economics and Resource Management, Family Finance, Family Financial Management, Household Economics, and Personal Finance. More recent names include Household Finance, Household Behavioral Finance and Financial Literacy.Since the 1990s, the use of the term financial literacy has gained momentum; however, popularization of the term has created confusion. A web search on financial literacy returns nearly two million results. There are financial literacy programs, tests, statistics, and training. Most are general, but some target audiences such as teens or pre‐retirees. Most of these programs have different goals and different outcome expectations. There is no common agreement on the core content, overall and specific objectives, the qualifications of the deliverers of these courses, and for the assessment of the outcomes (Hira and Schuchardt, 2008).Most disciplines such as math, economics, history, sociology, and psychology are usually identified by one name only. There are specialties or concentrations for each of these disciplines, but only one name. To reduce the confusion, there must be one name for financial education; and more importantly, there must be a common understanding of what can be expected from such courses. Before this can be accomplished, some basic questions must be answered: what is the overall objective, what is the core content, what competencies and skills must the learner gain, what preparation or qualifications must the teachers of financial education have, and what standards must be used to assess the outcomes of such programs?Overall Goal for Financial EducationThe overall goal for financial education is to ensure that everyone is equipped with appropriate information, knowledge, and skills to make good financial decisions. The challenge to educators is to determine what specific skills people need in order tounderstand the long‐term costs and benefits of their financial decisions (Hira, 1995). Financially educated consumers are an important first line of defense in well‐functioning markets. At the same time, it is important to recognize that financial education is not a panacea and that there remains a need for effective regulation that is responsive to market evolutions to ensure that consumers are protected against abusive and fraudulent practices by unscrupulous players.Future Opportunities and ChallengesIn the past, professionals in the family economics and management field of personal finance made use of the interdisciplinary approach to study financial behavior. Today, professionals from those disciplines (economics, sociology, psychology, and many others) are studying financial behavior, expanding opportunities and potential for a stronger and richer discipline. Opportunities for transdisciplinary work offer a great promise for the future. The discipline must meet the challenges of creating an environment where professionals from various disciplines create strong connections, collaborate, and generate truly interdisciplinary studies.A report prepared by the U.S. Government Accountability Office in 2004 clearly identifies the challenges and opportunities that lie ahead. It suggests that establishing standards for core content and outcome objectives is critical for the development of evaluation and assessment instruments so that there can be matched areas consistent with the goals and appropriate for the target audience. Furthermore, it is important to differentiate between measuring outcomes of a course and the outcome of an intervention such as advising and counseling, designed to bring about a predetermined behavior change. Asking different questions, using different measures, and comparing courses with different objectives and taught by instructors of various professional qualifications is likely to yield different results. This report also identified the need for setting standardized benchmarks and developing a federal evaluation infrastructure to help nonprofits and other organizations build evaluation capacity.Braunstein and Welch (2002) have a few unique ideas for delivering financial education. They suggest something similar to the use of a credit‐scoring model inloan underwriting, which has enabled lenders to quickly and effectively construct an individual risk profile. A similar approach might be taken in determining a consumer’s financial literacy profile, with a database on an individual’s or group’s financial status, behavior, and learning preferences used to identify an individual’s information and educational needs. Knowledge of those needs, coupled with an assessment of the individual’s motivation and confid ence, could assist in providing relevantThey also argue that development of consistent standards for measuring results could increase the success of financial literacy programs. Practitioners who can demonstrate the effectiveness of their programs can contribute significantly to the identification of “best practices” and the setting of policies that may lead to consumers who are better equipped to survive and, more important, thrive in our vibrant, diverse, complex financial marketplace.In conclusion, strengthening the profession requires defining or redefining the mission; agreeing upon one name for the field; determining the content of a basic personal finance curriculum that stretches from K‐12 to college; identifying core competencies; determining qualifications of those who teach or advise individuals of all ages; setting standards to evaluate quality of programs; setting standards to measure the effectiveness of financial education; conducting much‐needed research; and developing practical implications of research for the benefit of individuals, educators, and policy makers.The most important challenge facing the profession today is the use of multiple names and confusion about what could be expected from programs that are labeled as financial literacy. Clarifying the vision and mission, identifying the outcome goals to determine the core content of a financial education program and expectations from the educators—outcome goals, setting standards for qualification of the educator/advisor to prepare financial educators with knowledge and skills, and measuring effectiveness of educational efforts—are steps which will undoubtedly result in improved outcomes.There is a critical need for a national forum to bring about an agreement on theone name, core content and competencies, and professional qualifications for the personal financial field. This is necessary for future growth and development of the profession.Source: Tahira K. Hira,2009.“Personal Finance: Past, Present and Future” .Networks financial institute. December.pp.1-20.译文：个人理财：过去，现在和未来简介近年来，对理财教育的需求已经得到了广泛的实体公司的注意，包括银行，政府机构，基层消费者和社会的利益团体，大学，学校和其他组织。

我国商业银行个人理财业务发展研究中国经济连续保持快速稳健的发展态势，居民收入有了较快增长，居民金融意识也在不断增强，我国的商业银行纷纷推出个人理财业务，在全国范围内掀起一阵理财热潮。

针对这一现实，本文重点论述了我国商业银行个人理财业务的发展思路及对策。

商业银行个人理财业务营销战略一、研究背景1.中国经济强劲发展，居民收入快速增长，市场蕴藏巨大理财需求经过改革开放近的发展，特别是从上世纪代末以来，中国经济连续保持快速稳健的发展态势，居民收入有了较快增长，人们的物质文化生活水平进一步提高，中国人正变得越来越富有。

据统计，截至末，我国居民储蓄存款余额已达172534亿元。

随着市场经济的快速推进，居民金融意识也在不断增强，个人金融资产多元化格局逐步形成。

通过何种投资方式使自己多年的积蓄快速实现增值，正成为大家关注的热点。

尽管房地产，股票、债券、基金、邮品、自主创业等为人们提供了很多的投资渠道，但对数量众多的普通居民而言，由于缺乏基本的投资理财分析能力和法律保护意识，再加上个人的时间和精力所限，不是盲目投资就是不敢投资，个人资产始终得不到良好配置。

因此，人们希望有这样一个机构或组织，能够成为自己投资理财的好参谋，帮助自己投资，激活手中的闲置资金，从而取得更大的利益。

2.银行业竞争形势加剧，商业银行纷纷推出个人理财服务抢占市场，以满足客户个性化的金融需求目前国内银行业面临的形势较为严峻，一是商业银行传统的信贷业务发展受到了规模限制，以往的贷款资产质量不高，收息困难，并存在银行担心出现不良贷款而惜贷、好的上市企业脱媒、民营企业难以得到贷款、优质企业客户要求银行下浮贷款利率等不利因素，使得银行传统存贷业务带来的利润更加单薄；二是中国加入世贸后，大批外资银行的涌入进一步加剧了国内银行业的竞争局面，但同时也给中国银行业注入新的活力。

为了生存和发展，国内商业银行迫切需要寻找新的利润增长点。

而目前国内个人理财业务市场刚刚起步，需求增长旺盛，极具发展潜力，因此被各家商业银行普遍看好。