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新时代职业英语专业篇电子商务英语使用手册外语教学与研究出版社北京Unit 3 Consumer PsychologySTART WITH E-COMMERCEWhich of the following factors will you typically consider when purchasing a product? Choose the top three.Omitted.JOURNEY WITH E-COMMERCEPractical ReadingTranslation如何吸引顾客——护肤品网店使用手册Alby主营护肤品，是我国各年龄段女性消费者中最受欢迎的网店之一。
Alby 的口号是“为生活带来自然之美”，共推出了60多个类别的护肤品。
以下是Alby 成功吸引消费者的技巧。
技巧一：合理定价在确定产品价格时，了解消费者的支付能力至关重要。
我们将女性消费者分为3组，即A组（20岁左右女性）、B组（25~40岁女性）和C组（40岁以上女性）。
其中，A组女性多为学生，无稳定收入来源，希望购买价格低廉的护肤品。
B组女性普遍已步入职场，其购物需求为中等价位产品。
C组女性的产品价格相对较高。
此外，我们还对不同类型产品设置了不同价格。
比如，卸妆产品、洁面产品和爽肤水属于易耗品，价格均低于50元。
技巧二：产品研发在开发产品方面，我们首先进行网上调查，收集消费者的需求数据。
这有助于我们确定研发方向。
然后，我们将新样品随机发送给1000名消费者，收集使用心得和意见。
此外，我们还在产品中添加最新和最有效的成分，如视黄醇、胜肽和维生素C，满足消费者在抗衰老和美白方面的需求。
通过这种方式，我们保证了市场地位。
技巧三：用心包装产品包装是展示品牌设计和风格的有效途径。
在包装中，我们选择环保材料，邀请知名设计师完成多种精美设计。
在宣传方面，我们还与流行歌手、演员和不同的时尚品牌合作，共同设计限量版包装。
在传统节日期间，各种各样的特色包装也会上市销售。
Text a10 tips to Build, Manage and Profit from an e-commerce website (part 1)The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn’t. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.anize your catalog around product categoriesMany sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different viewpoints (top angle, side view) along with the product specification.2.Provide multiple payment optionsKeep all kinds of payment options available to your customers. Not everyone feels comfortable buying through a credit card, or has one. Allow for debit cards, fax, telephone, sail mail, paper and electronic cheques.And sign up for fraud checking facility, without which you could easily end up losing entire day’s sales within minutes. Providea currency converter if you offer products or payment in other currencies.Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.3.List out clearly outlined policiesPrivacy:Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are wary of providing personal and credit card details feel comforted. Tell them if you plan to shave their email address with others, or plan to send in promotional mail or newsletters.further, allow them to unsubscribe or opt-out of such email if they want to .never sell the customer’s personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.Security:if you plan to collect sensitive information from your customers, you should use security systems like SSL (secure socket layer). This guarantees that the data provided by your customer will not fall into the hand or a malicious hacker while transferring from his computer to the web server.This also will reassure your customers that you are truly concerned about the security of their personal information.Term and conditions:Write clearly and prominently all the sales and after-sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from anycountry. List your shipping and handling costs upfront, and be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods.Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link your shopping page where they can check the status of their order anytime.4.Build a newsletter around your productsTo snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days –like 15th of every month, or every Monday.You can also show your expertise in your field by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.5.Let customers gift your productsallow people to gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create wish lists that they may use to buy later.These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard features, make sure you don’t end up with the dumb ones who haven’t figured this simple technique out yet.一个电子商务网站的建立，管理和利润的10个技巧（1部分）客户需要拉拢的独特的客户体验，将让他们回来，让他们唱你的赞美自己的朋友，传播你的名字。
