商务英语信函的委婉拒绝策略及其语用功能
一、引言
随着经济全球化进程的不断加快，我国的对外贸易发展迅速。国际商务活动日益频繁，这使得商务信函在国际商务交往活动的重要性日益明显。在商务交流过程中，难免会出现由于某些原因而不能接受顾客的请求、要求或建议等情况，为了最大限度地给顾客以信任和满意，商务人员常常需要借助委婉表达方式，来拒绝对方的请求、要求或建议，以创造良好的商务环境，避免给公司带来经济损失。有鉴于此，本文以布朗和列文森的“面子理论”以及利奇的“礼貌原则”为基础来分析，商务英语信函中常用的三种委婉拒绝策略，即运用第二人称、运用模糊限定语和使用情感词，并从语用角度进一步讨论它们的交际功能。
二、委婉拒绝遵循的理论和原则
（一）面子理论
面子理论最早由美国社会学家Goffman提出，他认为每个人在社会的舞台上都需要展现积极的形象。Brown和Levinson在格夫曼的面子理论的基础上，进一步阐释了“面子”概念。他们认为“面子”是社会个体意欲在公众面前呈现的个人形象，是每个人的基本需求。Brown和Levinson还指出，绝大多数言语行为都会对说话人或听话人的面子构成威胁，凡是具有理性的人都或者采用某些补救策略以减轻言会极力避免这种面子威胁行为，
语行为的威胁程度。
商务英语信函是对外贸易活动的信息沟通重要方式，在对外贸易进程中履行着明确的商务交易意图。一般来说，为确保其交际意图的顺利实现，对收信方有利的威胁面子言语行为，表达可以相对直接些；对收信方不利的威胁面子言语行为，表达宜采用委婉表达以减少对面子的损害程度。在拒绝类信函中，双方利益矛盾，冲突明显，措词不当不仅不能实现交际意图，相反会激化双方的矛盾。显然，这类信函对维护面子的言语行为策略要求最高，因此，一般采用委婉表达策略。
（二）礼貌原则
提起“礼貌原则”，人们也许会马上想到Lakoff(1973)认为在某些类型的言语交际中，礼貌因素在决定会话的有效性上占有上风。指出礼貌受三条规则支配：不要强加，给人以选择机会，友好相待。为了进一步阐释，Lakoff(1977)提出了“语用能力”的两条原则：清楚和礼貌。她认为礼貌原则虽因文化而异，但其基本实质是一致的。
礼貌原则的提出正是为了补充合作原则的不足，本文所涉“礼貌原则”是英国学者Leech(1983)提出来的，此后在国内外语言学界引起了很大的反响。其中，发话人话语的命题内容越有利于受话人，话语越礼貌，反之就越不礼貌。发话人采用越间接的话语方式，话语的礼貌程度也就越高。因此，在商务信函的交写信方常常通过委婉地当顾客利益将要受到损失时，流过程中，
拒绝顾客。
三、常用英语商务信函中委婉拒绝策略
（一）使用第二人称代词
现在西方国家的商人在商务英语函电中，常用“体谅”顾及对方的要求、愿望和感情，强调“多为顾客着想”。他们认为“体谅”就是在书写外贸函电时要把收信人考虑进去，要顾及收信人读函电时可能出现的反应等。因此他们常以第二人称的“您”为出发点，而不是以第一人称“我”或“我们”为出发点，试着站在对方的立场去考虑他们的愿望、要求和困难。用对方能够接受的口气来谈论问题，可以使我们婉拒要求而保持继续往来。这是委婉表达法在商务英语中运用的主要方式和特点之一。试比较：（1）We can not offer you any refunds because the goods you returned are dirty and unusable.
（2）You could obtain a refund if the goods you returned had remained clean and usable.
上面两个例句表述的都是关于对方能否得到赔偿的问题。前者是用的“I／We-Attitude”，强调的是“我方”；后者用的是“You-Attitude”，强调的是读者的可得利益，设身处地的为对
方着想。
（二）模糊限定语
Lakoff把模糊限制语定义为“把事物弄得模糊的词语”。的观点，模糊限制语分可为以下几类：①情态动词Hyland根据
②认知型动词等等。在商务英语信函的写作过程中，常常使用模糊限定语来委婉含蓄得体地拒绝客户的要求、强求和建议等。
1、情态动词
情态动词是一种本身有一定的词义,表示说话人的情绪,态度
或语气的动词如：may，might，will，would等。情态动词的使用能够缓和语气，委婉拒绝顾客的要求、请求和建议，避免和顾客产生矛盾，让顾客感受到写信人的诚意，从而能够让顾客更加容易的接受。试比较：
（3）After carefully considering it, however, we have decided that you have to approach another manufacturer in this instance.[6]
（4）After carefully considering it, however, we have decided that it would be better for you to approach another manufacturer in this instance.
可以看出，例(4)使用了情态动词“would”使语气更加含蓄委婉，同时也委婉地向顾客提供了“最好和其他厂商联系”的建议；而例(3)使用了“have to”语气比较强硬，有种命令人的感觉，让顾客难以接受。这种使用情态动词的委婉拒绝策略不仅让顾客看到了诚意，同时也保全了顾客的面子。
2、认知型动词
认知型情态是指说话人对真实值表示不确定或缺少承诺，是它常常通过使用认知说话人对所陈述命题现有知识状态的反映，
型动词来实现。常见的认知型动词有：predicate，propose，show，appear，seem等。它被看做一种较为常见的模糊策略。在商务
英语信函中，也常常使用这种模糊策略来委婉拒绝顾客。如：（5）To be frank, we like your raincoats, but your prices appear to be on the high side as compared with those of other makers.
例（6）中的“appear”一词虽然比较模糊但非常委婉含蓄巧
妙地表达出了顾客被拒绝的原因，即“价格太高”。使用认知型
动词这种委婉表达策略，能够巧妙地表达被拒绝的原因，同时还
给顾客留有余地。
（三）使用情感词
情感词是表示人的情感的词语，如appreciate，regretful，sorry等饱含情感意义词语的使用能使对方身心愉悦，促进双方
的合作。在英语商务信函的交流中，也常常借助情感词来委婉拒
绝顾客，如：
（7）We thank you for your prompt response to our offer, but we regret to inform you that we are unable to comply with your request for reducing the price by 10%.
情感词的使用能给人以亲切感，拉近距离，并能真诚的表达歉意。例（7）中使用了“regret”一词巧妙地表达了表达了歉意，
同时让顾客更容易的接受，拉近了和顾客的距离，为后期的合
作创造了条件。．
四、语用功能
在英语商务信函的交际过程中，交际双方自觉遵守礼貌原则而使用一些委婉间接地表达方式来拒绝对方的一些要求、请求和建议等，在这样的交际过程中，委婉间接的语言更能显示出礼貌得体，而礼貌得体地语言会充分显示出对对方的尊重，让合作双方都能感觉到对方的友好和真诚；使用委婉表达手段，能够尽可能的减少对顾客的面子侵害，保全了顾客的面子，并留言余地，为以后的长期合作创造了可能；委婉间接温和的拒绝则更能为对方接受，使语气显得不那么僵硬，观点表达委婉含蓄，委婉的拒绝合情合理，从而避免了写信方的主观和武断性，从而促进业务的顺利发展，利于合作双方在友好信任的基础上建立长期的贸易伙伴关系。
五、结语
商务信函不仅是用来沟通的媒介，而且是建立友谊、吸引客户的手段。写好一封商务信函，礼貌原则必须是注意的，同时也要维护对方的面子，特别是在写委婉拒绝对方要求建议和请求时，使用温和的答复可消盛怒。在委婉拒绝过程中，其策略很多，使用范围灵活，可以有效地避免摩擦，维护对方面子，促进合作。在如今竞争激烈的市场环境中，特别是对商界人士来说，商务信函写作中灵活地运用委婉拒绝策略，可以创造和谐的商务合作环境。
外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛，那么外贸函电的英语写作格式需要注意哪些问题呢，接下来为大家整理了外贸英语函电的写作格式，希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We
商务英语书信的格式与结构 [摘要] 商务英语书信的格式与结构基本上是固定的,一旦选定其中一种便不能随意更改。商务英语的内容与其结构相应,其中七项是必不可缺的。熟练掌握商务英语书信的格式与结构是从事对外贸易工作的必备技能。 [关键词] 商务英语书信;格式;结构 [中国图书分类号] H315 [文献标识码] B [文章编号] 1008 - 9144(2004) 06 - 0078 - 01 我国实行对外开放以来,对外贸易得到迅速发展。WTO的成功加入,使我国的对外贸易事业有了突破和发展。作为对外贸易中的一种基本的通讯联络方式,商务英语书信也得到广泛应用。对于外贸专业的学生以及从事对外贸易的工作者来说,熟练掌握商务英语书信的格式与结构并加以应用,是不可或缺的一项技能。 商务英语书信有自己独特的格式与结构。虽然现在的人们喜欢标新立异,喜欢以一种更随意、更友好的方式进行交往,但是,为了避免寄信方和收信方之间由于格式、结构的不统一而引起的混乱,以及由此而带来的查找不便、使双方花费不必要的时间,所以,最安全、最有效的方法就是遵循国际上常用的、约定俗成的格式与结构。一旦选定一种格式与结构,最好是坚持使用,不能想改就改,想换就换,否则就会给对方一种不稳定、不踏实的感觉,会引起一些意想不到的麻烦,有可能最后导致交易的失败。 一般来说,现在使用的商务英语书信的格式主要有两种:传统的缩头式(the conventionalindented form) 和现代的齐头式(the modern blocked form) 。 根据英国传统做法,缩头式要在信文每一段缩进五或六个字母的空间,有时可能会缩进更多。现在,齐头式在商务英语书信中使用得非常普遍。它的突出特点就是所有信的内容都从信纸的左边开始,段落与段落之间要比缩头式多空出两到三行,以便于区分。这种格式被称作齐头式(the fullblocked form) 。但是,有时把日期放在信纸的左边会给查找带来不便,所以,人们使用了一种改良的齐头式(the modifiedblocked form) ,即把日期放在右边,而把其他内容放在左边。 一般来说,我们通常使用单行距来布局一封信,这会使我们所写的信有一种紧凑感,但有些人在写短信的时候,更喜欢用双行距。 根据个人或公司的喜好,可以选择使用齐头式或缩头式。但不论选择哪一种格式,一般商务英语书信的结构都包括以下几部分内容: (1) 信头(the letter - head)
竭诚为您提供优质文档/双击可除商务英语信函写作toentertain 篇一：商务英语信函写作精华 商务英语信函写作精华 20XX年07月23日星期日15:38 A.建立贸易关系 1.我们愿与贵公司建立商务关系。 1.wearewillingtoeatablishtraderelationswithyourcomp any. 2.我们希望与您建立业务往来。 2.pleaseallowustoexpressourhopeofopeninganaccountwi thyou. 3.我们很高兴地附上询价单第××号，请贵方报离岸价格。 3.wehavepleasureinenclosingourfile. 4.我们确认向贵方购买……，随函附上订单确认书供参
照。 4.weconfirmhavingpurchasedfromyou…。Aconfirmationorderisenclosedforyourreference. g.请求做代理商 1.我们深盼与英国公司接洽，希望成为其销售代理商之一。 1.weareanxioustocontactsomebritishfirmswithaviewtoa ctingastheirsellingangents. 2.如蒙考虑担任销售你们……代理商，我们将十分高兴。 2.weshouldbegladifyouwouldconsiderourapplicationtoa ctasagentsforthesaleofyour…。 h.请求报价 1.兹函请提供……的报价。 1.wearewritingtoinvitequotationsforthesupplyof… 2.请将定期供应……之报价赐知。 2.pleaseletushaveaquotationfortheregularsupplyfor… 3.请将下列货品的最低价格赐知。
目录Chapter 1 外贸函电 1. 资信调查Credit Information 2. 推销Salesmanship 3. 建立贸易关系Establishing Business Relations 4. 询盘Inquiry 5. 报盘Offer 6. 还盘Counter-offer 7. 下订单Order 8. 接受订单Accepting the Order 9. 拒绝订单Declining the Order 10. 支付方式Terms of Payment 11. 催款Reminder 12. 更改信用证Amending the L/C 13. 理赔Settlement of Claims 14. 代理Agency Chapter 2 商务报告 1. 建议报告Proposal Report 2. 工作进度报告Progress Report 3. 述职报告Work Report 4. 说明报告Introduction Report 5. 总结报告Final Report 6. 可行性报告Feasibility Report 7. 评估报告Appraisal Report 8. 市场调查报告Investigation Report Chapter3 行政文书 1. 便条Note 2. 启事Announcement 3. 简报Briefing 4. 广告Advertisement 5. 备忘录Memorandum 6. 介绍信Letter of Introduction 7. 会议日程表Agenda of the Meeting 8. 会议记录Minutes 9. 公司决议Directors’ Resolution Chapter 4 申请函
启头句: 1)We have (take) pleasure in informing you that../ We have the pleasure of informing you that../ We are pleased (glad) to inform you that..兹欣告你方.... 16) Refering to your letter of ......we are pleased to .关于你方...月...日来信,我们很高兴... 19) We wish to refer to your letter of ...concerning 现复你方...月...日关于...的来信 20) In compliance with the request in your letter of ... we...按你方...月...日来函要求,我方... 37) We thank you for your letter of https://www.doczj.com/doc/4610972426.html,rming us that..我们感激贵方...月...日的来函,惠告... 21) In connection with the question of supplying you with ..., we are pleased to say that...关于向你方供应...的问题,欣告你方... 29) We owe your address to ..我方从...获得你方地址。 36) In replay to your letter of ...concerning...we are glad to be able to /story to have tell you that...兹复贵方...月...日有关...的来函,很高兴/抱歉告知贵方... 41)We must apologize for the delay in replying to your letter of...迟复贵方...月...日函,甚歉! 43)In reply to your letter/inquiry of ... , we wish to inform you that...兹复贵方...月...日函/询盘,我们愿意告诉贵方... 77)As requested/ In accordance with your wishes we are sending you... 按你方的要求,现奉上.. 商业信函常用开头语 3.惠请告知某某事项等 1)Please inform me that (of) ；13)We shall be pleased to have your information regarding (on, as to; about) 6.特回答贵公司某月某日函所叙述有关事项等7)In response to your letter of l0th May, I wish to say that； 10)In reply to your letter of February 8th, I inform you that (of) ； 7.非常遗憾，我们奉告您关于，等。 l)We regret to inform/say/advise you that (of) ； 9.我们对于您某月某日来函的询价，深表谢意等。2)I thank you for your inquiry of the 10th May ； 10.兹函附某某，请查收，等。 1)Enclosed please find ；3)We enclose herewith ；7)We are pleased to enclose herewith 11.遵照某月某日来函指示，等。2)According to the directions contained in yours of the 6th May ； 4)In conformity with (to) your instructions of the l0th ult. 12.关于详情，下次叙述，等。 2)Particulars will be related in the following. 3)I will relate further details in the following. 13. 如下列所记，如附件所述，1)As stated below, 10)As already mentioned,
六大类英文商务书信范文 1、请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2、回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3、请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. ` 本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4、拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼 5、同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took
通知与确认商务英语信函写作 一、通知对方收到来信的确认函 1. dear mr/mrs, thank you for your letter no. a-3 of 6th may, offering us 6 ui-4 viewdatas. we have passed it on to our technical department for their consideration. we shall reply as soon as possible. yours faithfully 尊敬的先生/小姐， 谢谢您五月六日标号为a-3的来信，该信向我们提供6 ui-4图像数据。我们已把该信转给了技术部，备他们考虑。 我们将尽快回信 你诚挚的 2. dear mr/mrs, we have today received with thanks information concerning transactions onthe new york wheat exchange which will be made full use of by our researchdepartment. we look forward to further cooperation with you. yours faithfully 尊敬的先生/小姐， 我们今天收到了有关纽约小麦交易所的业务信息，非常感谢，我们的研究部门将充分利用这些信息。
期待与你进一步合作。 你诚挚的 二、确认达成的协议 confirming agreements reached 3. dear mr/mrs, last friday, when we were discussing the problems of defectivecontainers.you suggested that i simply mail you a report each month on thenumber of return by customers rather than send the defective containers to you. i plan to put this into effect at once. but, i first wantto make sure that i understand you correctly. if i don’thear from you within the coming week, i’ll assume that youapprove. yours faithfully 尊敬的先生/小姐， 上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱 的数量写个报告给你，而不是直接退集装箱。 我计划立即付诸现实。但我想确认我理解正确，到下周为止，如我不能收到你的来信，我即认为你没有异议。 你诚挚的 4. dear mr/mrs, we write to confirm our agreement reached during ourconversation on 9th june about special discountson m-s acoustical partitions as describedon page 8of our catalogue. these prices will prevail through30 june.partition regular price special
商务英文信函写作常被忽略的细节 热14Popeye2010-01-30 13:21 商务英文信函写作常被忽略的细节 有位资深商贸人士这样说：“一切贸易往来，从信函开始，到信函结束。”意思是，商务信函贯穿沟通始终。商务信函包括:询盘信、报盘信、邀请函、开发信、求职信、订货信、投诉信、道歉信等，还包括以上信函的确认信函和回复信函等诸多信息沟通载体。 “口才决定录用，文笔决定提升。”对于职场人士来说，写一手严谨规范、得体简洁、语言地道的商务信函是重要的职业素养和技能。下面笔者将根据商务英文信函写作中常被忽略的细节，从“格式”、“时态”“开头结尾”三个角度帮助读者查漏补缺。 格式 “没有规矩，难成方圆”。商务信函写作的从格式开始。一封信函给读信人留下第一印象不是信函的内容，很多时候形式比内容更重要，甚至包括信函的段落对齐、行间距和字体等细节。一封格式规范、书写严谨的商务信函会让带给寄信人日常信函所不能传达的重要感和尊重感，同时也是对收信人的尊重。 ●信头（Letter Head） 无论传递的方式是邮寄、传真还是电子邮件，正式的商务信函都是要有信头的。 信头不一定在信纸的上部，可能位于侧面或底部，主要作用是：一方面表明寄信人的机构名称、地址及电话和传真号码等联系方式(Contact Details)，另一方面由于信头往往会设计公司标识（Logo），从而展示企业或机构形象。没有信头的商务信函，就像没有来得及穿着正装参加正式会谈一样。 ●日期栏 (Date Line) 传真和电子邮件信函都有固定的日期格式，表明信函发出的日期，便于收信人将信函整理和回信。在邮寄的商务信函中，寄信人往往会忽略这一细节。日期栏应该在信函正文的上边，信头下边，可以左对齐，也可以右对齐。常见的日期栏格式有一下两种： 1.16 January 2009 2.January 16, 2009
商务英语邮件写作范文3篇 商务英语邮件写作范文3篇 在国际商务业务中，一封得体的信函如同商务中得体的着装，从外可以看到内，规范、优美的书信语言能够有效增进客户。下面是我 为你带来的商务英语邮件写作范文，欢迎参阅。 商务英语邮件写作范文1 复函与报价 RepliesandQuotations 20xx-08-26 Maer S.A 24th November 20## Foshan Seethome Installations Ltd. 2 Xiue Street Foshan, Guangdong China Dear sirs, In repl to our letter of 21st Novermber, We have pleasure in enlosing a detailed ation for bathroom shoers. Besides those advertised in the Builers Joural , our illustrated atalogue also enolsed shos various tpes of bathroom fittings and the sizes available. Most tpes an be supplied from stok. 45-60 das should be alloed for deliver of those marked ith an asterisk.
Building ontrators in Hong Kong and Taian have found our equipment eas to install and attrative in apperane. Naturall all parts are replXXble. and our ation inludes pries of spare parts. We an allo a 2% disount on all orders of US$6,000 in value and overf, and a 3%on orders exeeding US$20,000. An orders ou plae ith us ill be proessed promptl. ours faithfull. Franeso Marani Sales Manager Enl.2 Via S.Lorenzo, 24a Castellon Spain Tel： 560001 Fax 560002 商务英语邮件写作范文2 询价Inquiries atha Business Mahines Import Export Corporation 201X Centur Boulevard Pudong, Shanghai 201X06, China Tel： 59000001 September 5, 20** Universal Softare, In. 2468 Oak Street San Franiso CA94105
Dear Sirs, We have obtained your address from the Commercial Counsellor ofyour Embassy in London and are now writing you for theestablishment of business relations. We are very well connected with all the major dealers here oflight industrial products, and feel sure we can sell largequantities of Chinese goods if we get your offers at competitiveprices. As to our standing, we are permitted to mention the Bank ofEngland, London, as a reference. Please let us have all necessary information regarding yourproducts for export. Yours faithfully。 求商务函电还盘函翻译。1.5月21日来信收到，得知贵方对我们的文具很感兴趣，但以为我方4月30日的价格偏高，无法成交。 2. 我们的报价已被贵地其他客户所接受，已有大批成交而且询价单滔滔而至，我方无奈下降报价。 3. 希望贵方从新考虑，早日来传真告知。 counter offer thank you for your e-mail of May 21.we learn that you areinterested in our school tools ,but you cann't accept our higherprice of Api.30. our quotation has been accepted by other clients ,a greet oforders have been bargained and large enquiries are pouring in ourcompany.so we cann't cut down our price. please think better of above,we are looking forward to your earlyfax. 求商务函电翻译 1.潜在的客户the potential customers 2.粗暴搬运rough handling 3.经营范围scope of business 4.中性包装neutral packing 5.样品本samples 6.分批装运partial shipment
英语商务信函范文 下面是我给大家整理收集的英语商务信函范文，供大家阅读参考。 投诉信英语商务信函范文1 Dear_______, I am ______ (自我介绍) .I feel bad to trouble you but I am afraid that I have to make a complaint about_____. The reason for my dissatisfaction is _______(总体介绍). In the first place,_______(抱怨的第一个方面). In addition, ___________(抱怨的第二个方面). Under these circumstances, I find it ________ (感 觉)_______(抱怨的方面给你带来的后果). I appreciate it very much if you could _______(提出建议和请求), preferably ______(进一步的要求),and I would like to have this matter settled by ____(设定解决事情最后期限). Thank you for your consideration and I will be looking forward to your reply. Yours sincerely xxx 询问信英语商务信函范文2 Dear ______, I am ____________ (自我介绍). I am writing to see if it is possible for you to provide me with information regarding_______.(要询问的内容) First of all, what are ____________________?(第一个问题) Secondly, when will___________________?(第二个问题) Thirdly, is __________?(第三个问题) I would also like to inquire ________(将最重要的问题单独成段). Could you be so kind as to send me some relevant booklets on the above-mentioned aspects? Thank you for you kindness, and your prompt attention to this letter
1.Utilize common and reasonable international practices in a flexible way. 灵活运用通行的合理的国际惯例 2.Be enclosed for your reference.随函附上，供参考 3.Enclose our illustrated catalog and price list giving the details you ask for. 随函附上目录和价格明细单 4.Excellent in quality and reasonable in price. 5.On regular purchase in quantities of not less than five gross of individual items we would allow you a discount of 2%. 若每项货品不少于五箩的话，我们可以给2%的回扣。 6.Payment is to be made by irrecoverable L/C at sight.付款是凭不可撤销的即期信用证支付。 7.But if you place your order not later than the end of this month, we would ensure prompt shipment.但是，若你方订货不迟于本月底，我方保证即期装运。 8.We look forward to your early reply.早复为盼。 9.We are in receipt of your order of the 21st March, which has been immediately booked for delivery at the time you stated.你方3月21日订单收到并立即定妥，将按规定的日期交货。10.Enclosed is a sample of a similar cloth, of exactly the same color, which we have in stock.随函附寄同类布料的剪样，颜色完全相同，并备有现货。 11.You have not instructed us as to the shipping of these goods, nor as to how you wish them packed.你方尚未通告我方货物的发运和包装事宜。 12.If you prefer to leave this to us we will act to best of your interest, but if you have any special preference in this matter we should be glad if you would inform us as early as possible.倘若你方愿意由我方决定，我方将尽全力考虑你方的利益。但若你方对此有特殊要求，望你方尽早通知。 13.Although our usual price is two cents per yard more than that for M3, we are prepared to quota it at the same price. Please state by return whether we may substitute this cloth for M3.虽然我们的价格比M3每码高出2美分，但是我方愿报与之相同的价格。请速说明我方是否可用此料代替M3。 14.We sincerely hope to establish business relations with your company so as to promote trade between our two countries.我们切盼与贵公司建立贸易关系，发展我们两国之间的贸易。15.While quoting, please state the earliest shipment and quantity available.报价时请说明最早交货期和可供数量。 16.Quotation: mainly consisted by unit price, period of shipment. It is a kind of reference price, changeable, non-binding. 主要包括单价、装期，是一种参考价格，可变动，无约束力。 Offer: it concludes price, quantity, period of shipment, terms of payment and validity date of quotation. 除了价格之外还包括数量、装期、付款方式和报价的有效期。一般firm order（不可撤销的发价或实盘）在卖方接受后，卖方不能变动。 17.Re: Claim on Machine Tools 事由：机床索赔 18.Re: Catalog and Price List 事由：目录和价格明细单 19.Documents against acceptance 承兑交单Documents against payment 付款交单 1. Your firm has been recommended to us by the Chamber of Commerce in Seoul, Korea, which told us that you export Chinese textiles and cotton goods. Our company is specialized in handling the import business of textiles and we wish to establish business relations with you.韩国汉城商会将贵公司推荐给我们，并告知你们出口中国纺织品和棉织品。我公司专营纺织品的进口业务，希望与贵方建立商业往来。 2. We are enclosing herewith a booklet of our products. As soon as we have received your inquiry,
八种经典中英文商务信函范文 第一种、介绍信Letters of Introduction 实例之一：Dear Mr. / Ms.This is to introduce Mr. Frank Jones our new marketing specialist who will be in Lond onfrom April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy toreciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克琼斯先生。他将因公务在四月15 日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。您诚挚的实例之二：Dear Mr. / MsWe are pl eased to introduce Mr. Wang You our import manager of Textiles Department. Mr.Wang is spending three weeks in your city to d evel op our business with chief manufacturesand to make purchases of d ecorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliabl e manufacturers and give himany help or advice he may need.Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。您诚挚的 第二种、约定Appointments 实例之一：Dear Mr./Ms Mr. John Green our General Manager will be in Paris from June 2 to 7 and woul d like to come and see you say on June 3 at 2.00 p.m. about the opening of a sampl e room there. Please l et us know if the time is convenient for you. If not what time you woul d suggest Yours faithfully尊敬的先生/小姐我们的总经理约翰格林将于六月2 日到7 日在巴黎，有关在那开样品房的事宜，他会于六月3 日下午2：00 点拜访您。请告知这个时间对您是否方便。如不方便，请建议具体时间。您诚挚的 以下为回信范文Dear Mr. / Ms Thank you for your l etter informing us of Mr. Green’s visit during June 2-7. Unfortunately, Mr. Edwards our manager is now in Cairo and will not be back until the second half of June. He woul d however be pl eased to see Mr. Green any time after his return. We l ook forward to hearing from you. Yours faithfully尊敬的先生/小姐谢谢来函告知我方六月2-7 日格林先生的来访。不巧，我们的总经理艾得华先生现正在巴黎，到六月中旬才能回来。但他回来后愿意在任何时间会见格林先生。希望收到您的来信。您诚挚的Back to Top 实例之二：Dear Mr/MsI represent the W/P El ectronics Company in Dallas and will be in