Unit 5 Inside advertising-Using language 课件-优质公开课-人教选修9精品

最新高中英语全册教学大纲（全）精选育英优启高中英语教研组（人教版）高中英语各单元知识点归纳（必修1~5 +选修6~11）必修一语法写作交际用语Unit 1 Friendship 复习直接引语和间接引语在陈述句和疑问句中的用法练习设计调查问卷、写信及趣味写作发表观点：同意、不同意Unit 2 English around the world 祈使句及间接引语的用法如何用英文写通知出现语言交际困难时的应答Unit 3 Travel journal 现在进行时表将来如何写应用文体——游记式日记祝愿和告别Unit 4 Earthquakes 定语从句(1): 由who/whom/which/that引导的定语从句记叙文叙述过去的经历Unit 5 Nelson Mandela—a modern hero 定语从句(2): 由where/when/why/介词+which /介词+whom如何写人物生平介绍征求意见，发表意见引导的定语从句必修二Unit 1 Cultural relics 定语从句(3): 限制性定语从句、非限制性定语从句练习写介绍景物的应用文征求看法，发表看法Unit 2 The Olympic Games 被动语态(1): 一般将来时的被动语态描写最喜爱的运动员谈论兴趣爱好、同意和不同意Unit 3 Computers 被动语态(2): 现在完成时的被动语态说明文作出决定和推理Unit 4 Wildlife protection 被动语态(3): 现在进行时的被动语态写一篇关于保护野生动物的文章谈论意愿和目的、道歉Unit 5 Music 定语从句(4): 介词+which /介词+whom引导的定语从句写E-mail 寻求建议提出建议、表达偏好和爱好必修三Unit 1 Festivals around the world 情态动词(1) 续写故事谈论节日、表达谢意、打电话Unit 2 Healthy eating 情态动词(2) 议论文谈论健康、提出建议Unit 3 The Million Pound Bank Note 名词性从句(1)——宾语从句、表语从句学习写英语短剧在餐馆用餐的表达Unit 4 Astronomy:the science of the stars 名词性从句(2)——主语从句说明文——如何解决某个问题如何给他人指引Unit 5 Canada—“The True North”情态动词(3) 练习描写某一地点的短文描述方向和位置必修四Unit 1 Women of achievement 主谓一致练习描写某个人的短文描述人物Unit 2 Working the land 动词的-ing(1): 作主语和宾语写海报说服他人Unit 3 A taste of English humor 动词的-ing(2): 作表语、定语和宾语补足语幽默短文写作情感表达Unit 4 Body language 动词的-ing(3): 作定语、状语对现象进行归纳总结、反思禁止和警告、义务Unit 5 Theme parks 构词法：合成法、派生法、转化关于说明类、解释类的写作问路和指路必修五Unit 1 Great scientists 过去分词(1): 作定语和表语练习写说服别人的信件描述人物Unit 2 The United Kingdom 过去分词(2): 作宾语补足语练习写描写景点的说明文语言交际困难、空间方位描述Unit 3 Life in the future 过去分词(3): 作定语和状语练习写描述未来的说明文预测未来Unit 4 Making the news 倒装的用法练习写新闻报道约会Unit 5 First aid 省略的用法练习写急救方法的说明文给他人指示选修六Unit 1 Art 虚拟语气(1) 建议信谈论个人偏好Unit 2 Poems 虚拟语气(2) 写诗谈论个人意愿和计划Unit 3 A healthy life it的用法(1) 建议信禁止、警告、允许Unit 4 Global warming it的用法(2) 写海报同意、反对、责怪、抱怨Unit 5 The power of nature 复习动词-ing形式描述景点表达情感选修七Unit 1 Living well 复习不定式建议信表达愿望和祝贺Unit 2 Robots 复习被动语态(1) 科幻小说表达推测和信念Unit 3 Under the sea 复习被动语态(2) 抱怨责怪、抱怨Unit 4 Sharing 复习限制性定语从句给贫困失学儿童写一封信时间先后顺序、逻辑关系Unit 5 Travelling abroad 复习非限制性定语从句给笔友写一封信喜恶、可能、不可能选修八Unit 1 A land of diversity 复习名词性从句——主语从句、宾语从句、表语从句练习写关于某地方的非编年体报告鼓励他人说话、描述某个地方Unit 2 Cloning 同位语写一篇关于辩论的文章表扬和鼓励、接受和拒绝Unit 3 Inventors and inventions 复习过去分词——作定语、表语、宾语补足语应用文写作——求职信打电话Unit 4 Pygmalion 复习过去分词——作状语就某故事的某个场景进行创新写作推测、情感表达、判断评价Unit 5 Meeting your ancestors 复习动词时态描述考古发现描述特征、建议、假设选修九Unit 1 Breaking records 主语杂志简介惊奇Unit 2 Sailing the oceans 表语(1)——接表语的各种动词有游说性质的写作：给领导的报告因果表达Unit 3 Australia 表语(2)——单词、短语、从句写e-mail 禁止和警告Unit 4 Exploring plants 直接引语和间接引语描写某种植物好奇和憎恶Unit 5 Inside advertising 宾语补足语设计广告在争吵中表达观点。

Section ⅡLanguage points(Ⅰ)(Welcome to the unit &Reading)Ⅰ.单词拼写根据汉语或首字母提示，写出下列单词。

1．I talked with my parents and persuaded(说服)them to let me play once a week.2．The boy was charged with stealing，but he insisted that he was innocent(清白的，无罪的)．3．The singer has gone on tour to promote(宣传)his new song.4．Due to long­time overwork，his physical and mental(心理的)health got worse.5．All necessary expenses are drawn from the public welfare(福利)funds.6．Thanks to her skillful handing of the affair，the problem was solved.7．I don't know whether this policy will benefit the local people.8．We must pass an intelligence test before being hired by the company.9．I'm considering consulting my doctor about my headache which is getting worse.10．Every packet of cigarettes contains poisonous chemicals that affect people's health.Ⅱ.拓展词汇根据词性和汉语提示写出下列单词。

英语：Unit 5《Inside advertising》教案（1）（新人教版选修9）Part Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions. inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2. [usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written anopera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team 3. having good qualities but not very interesting or exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s gla ss or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3. [vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ... (informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speake r / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. Sheraised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb) to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell (informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3. the round part on some oldertelephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5. created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s going out of fashion (informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

英语教案－unit5Advertise教学目标一、教学目标1.知识目标：（1）学生能够掌握本节课的核心词汇，如：advertise,classified,section,notice,agency,column,headline 等。

（2）学生能够理解并运用本节课的语法点，如：情态动词should 的用法。

2.能力目标：（1）学生能够通过听、说、读、写的实践活动，提高英语实际应用能力。

（2）学生能够运用所学知识，独立完成广告设计的任务。

3.情感目标：（1）学生能够认识到广告在日常生活中的重要性。

（2）学生能够培养合作精神，提高团队协作能力。

二、教学重点与难点1.教学重点：（1）核心词汇的掌握与运用。

（2）情态动词should的用法。

2.教学难点：（1）广告设计的创意与实施。

（2）英语听、说、读、写能力的综合运用。

三、教学过程1.导入（1）教师通过展示一些有趣的广告图片，引导学生谈论广告的特点及作用。

（2）学生分享自己最喜欢的广告，并说明原因。

2.新课内容（1）教师展示本节课的核心词汇，让学生猜测词义，并进行解释。

（2）教师通过讲解和示例，让学生理解情态动词should的用法。

（3）学生听课文录音，回答相关问题，巩固所学内容。

3.课堂活动（1）教师将学生分成小组，每组选择一个广告主题，进行创意设计。

（2）学生通过讨论，确定广告的内容、形式和表现手法。

（3）每组学生展示自己的广告设计，其他学生进行评价。

4.练习与巩固（1）教师设计一些练习题，让学生运用所学知识进行填空、改写等。

（2）学生进行听力练习，听懂广告内容，回答问题。

（2）学生分享自己在广告设计过程中的收获和感受。

（3）教师布置课后作业，让学生运用所学知识，创作一篇广告文案。

四、课后作业1.学生运用所学知识，创作一篇广告文案，主题不限。

2.学生预习下一节课的内容，做好课前准备。

五、教学反思1.本节课教学过程中，学生对核心词汇和情态动词should的掌握情况如何？2.学生在广告设计活动中，是否能够充分发挥创意，提高英语实际应用能力？3.课后作业是否能够巩固所学内容，提高学生的写作能力？通过本节课的教学，教师应关注学生的学习效果，及时调整教学方法，以提高教学质量。