2013年考试宝典职称英语六级资格考试阅读理解模拟分析题

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2013年考试宝典职称英语六级资格考试阅读理解模拟分析题本文介绍2013年考试宝典职称英语六级资格考试阅读理解模拟分析题,供2013各考生备考练习,如需更多考试资讯,敬请关注考试宝典,考试宝典手机版,让您随时随地学习,轻松过考!阅读理解单项选择:The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced Are new government regulations threatening the company's profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect. Note that we have spoken of "an objective," not a set of objectives. One cannot create at favorable climate among the financial community, emphasize one's concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing. After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective. The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing anadvertisement for printing in a newspaper as opposed to a magazine. Magazine advertising in turn is not one unified field, for there are many different types of magazines and journals directed to entirely different audiences. The fourth and last step is to find a suitable creative approach. If the objective is to develop a receptive climate among the financial community, for example, it would be a mistake to work with too much illustration and too few detailed data, too many clever words and too few facts and figures. In a campaign aimed at fixing in the consciousness of the general public an image of the company as a progressive and innovative leader in its field, on the other hand, it might be appropriate to emphasize dramatic illustrations and not take the chance of boring the audience with facts.第1题:What does the author imply by saying "too much illustration and too few detailed data" (Para. 6)<A.Explain too much with no figures and facts.B.Emphasize the details without illustration.C.Explain nothing about the objectives.D.Illustrate too few detailed data.正确答案:A答案解析:[解析] 推理判断题。

文章第六段中的too many cleverwords(≈illustration)and too few facts and figures(data)解释了“too much illustration and too few facts and figures”的意思,即解释太多,而没有足够的数据和统计数字。

要推断这个答案要对照后面的句子,往往后面的句子就是对这个词汇或短语的再次解释。

第2题:According to the author, the most important step in developing an effective campaign is ______.A.to select the best possible mediaB.to create a good environmentC.to collect some informationD.to define the objectives正确答案:D答案解析:[解析] 事实细节题。

文章首段第一句表明最重要的是确定目标。

[B]“创造好的环境”原文没有提及,[A]“选择最有可能的媒体”、[C]“收集信息”是其中的两个步骤,但不是最重要的步骤。

Our dreams may affect our lives more than we ever realized, says a new research. For 11 years, a 58-year-old anthropologist kept a journal of nearly 5,000 dreams. By analyzing color patterns in the dreams, Arizona-based re searcher Robert Hoss could accurately predict certain things about the man's emotional state. Hoss correctly identified two separate years when the man experienced crises in his life. How was Hoss able to gauge what the dreamer's experienced "The clues were in the colors," he says. The anthropologist's dominant dream hues were reds and blacks, and blacks increased during difficult times. "Even without knowing the events in his life," Hoss observes, "we accurately determined the emotional states based on those colors in his dreams."Dreams are a way for the subconscious to communicate with the conscious mind. Dreaming of something you're worried about, researchers say, is the brain's way of helping you rehearse for a disaster in case it occurs. Dreaming of a challenge, like giving a presentation at work or playing sports, can enhance your performance. And cognitive scientists have discovered that dreams and the rapid eye movement that happens while you're dreaming are linked to our ability to learn and remember.Dreaming is a" mood regulatory system," says Rosalind Cartwright, PhD. She's found that dreams help people work through the day's emotional quandaries (因惑). "It's like a built-in therapist (临床医学家)," says Cart wright. While we sleep, dreams compare new emotional experience to old memories, creating patterns of old images laid on top of new ones. As she puts it, "You wake up and think, what was Uncle Harry doing in mydream I haven't seen him for 50 years. But the old and new images are emotionally related. "It's the job of the conscious mind to figure out the relationship.In fact ,dream emotions can help real therapists treat patients undergoing traumatic (创伤的) life events. In a new study of 30 recently divorced adults, Cartwright tracked their dreams over a five-month period, measuring their feelings toward their ex-spouses. She discovered that those who were angriest at the spouse while dreaming had the best chance of successfully coping with divorce. "If they were bland in their dreams, "Cartwright says, "they hadn't started to work through their emotions and deal with the divorce. "For therapists, this finding will help determine whether divorced men or women need counseling or have already dreamed their troubles away.What happens in your head at night is more important than you think. Although no device lets researchers probe the content of dreams while we sleep, scientists may interpret dreams once we've awakened.第3题:According to Cartwright, in what way do dreams function as a built-in therapistA.Dreams regulate mood and help people deal with emotional problems.B.Dreams lay new emotional experience on top of old memories.C.Dreams help people forget old experience, relatives and friends.D.Dreams figure out emotional related images and experience.正确答案:A答案解析:[定位] 根据题干中的dreams function as a built-in therapist,可以定位到第三段第一至三句。