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Unit 3 The meaning of colour科目: 英语主备人: 备课日期：课题The mean ing of colour 第课时计划上课日期1、Teach the new words in reading to the students.教学目标2、Help the students master the usage of words.教学重难点How to master the usage of the new words and phrases.教学流程\内容\板书关键点拨加工润色Step 1 GreetingStep 2 RevisionDictation : Dictate some words the students just learned.Step3 Explanation1、object vi 反对，不赞成object to sthobject to doing sth 反对做某事eg：He objects to being treated like a child.2、compromise vi, n 妥协，让步compromise with sb on sth就某事与某人妥协reach / arrive at a com promise达成妥协make a compromise with……与……妥协3、separ ation n 分离，隔离separate v 分离，隔离sth separate from sth …..与…..分离separate sth from sth 将……与……分离4、submit vi vt 顺从，投降，提交submit (oneself) to……服从，屈服，甘受eg: She submitted to her parent’s decision at last.submit s th to……提交eg：He submitted the report to the committee.5、date back to 追溯到，始于eg：The building dates back to 1823.6、purity n 纯洁，纯净，纯粹pure adj 纯洁的，清白的，洁净的eg: a pure heart a pure girl7、similarity n 相似点，相似处similar adjbe similar to 与……相似，be similar in 在…….方面相似eg：Your car is similar to mine in colour.8、substitutesubstitute A for Bsubstitute B with A用A代替Beg:Mary is ill and Laura is to substitute her.玛丽病了,劳拉代替她。
Color MeaningRedRed is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.Light red represents joy, sexuality, passion, sensitivity, and love.Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.Brown suggests stability and denotes masculine qualities.Reddish-brown is associated with harvest and fall.OrangeOrange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.Dark orange can mean deceit and distrust.Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.YellowYellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed againstblack; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.Dull (dingy) yellow represents caution, decay, sickness, and jealousy.Light yellow is associated with intellect, freshness, and joy.GreenGreen is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull,darker green is commonly associated with money, the financial world, banking, and Wall Street.Dark green is associated with ambition, greed, and jealousy.Yellow-green can indicate sickness, cowardice, discord, and jealousy.Aqua is associated with emotional healing and protection.Olive green is the traditional color of peace.BlueBlue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.Light blue is associated with health, healing, tranquility, understanding, and softness.Dark blue represents knowledge, power, integrity, and seriousness.PurplePurple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.Light purple evokes romantic and nostalgic feelings.Dark purple evokes gloom and sad feelings. It can cause frustration.WhiteWhite is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, andsterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.BlackBlack is associated with power, elegance, formality, death, evil, and mystery.Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.。
Unit3 The meaning of colour ProjectThoughts on the design:本课件侧重其中的文本阅读教学。
从比较两组婚庆图片导入颜色含义的民族差异，从而进入文章的阅读。
接着引导学生运用略读、跳读等阅读技巧了解文章的大意和细节，并用Task中的方法有效整理和记录相关信息。
然后简单操练本文的词汇用法，着眼于新旧知识的比较，使得复习得到有效渗透。
最后指导学生如何在课后进行有关颜色的研究。
Teaching aims:After learning the passage Ss will be able to learn that a colour may convey both positive and negative meanings and that meanings differ depending on nations and cultures. While reading, Ss are also guided to get a general idea and detailed information through reading strategies like skimming, scanning and predicting. And the design part provides Ss with a chance to practice recording information they have learned in the previous Task section. Ss will also be able to learn how to conduct research on a certain topic.Teaching procedures:Step 1 Leading inShow Ss two groups of pictures about wedding.(1) Question: What is the theme of the two groups of pictures?Answer: Wedding.(2) What differences do you notice between the two groups?Answer: One is western wedding and the other is Chinese. White is the main colour for the former while red for the latter.[Explanation]通过图片制造鲜明的视觉上对比效果，使学生立刻进入主题，为课文学习做好充分准备。
Module 9 Unit3Welcome and Reading一．重点单词1.价值n. 宝贵的adj. 无价值的adj.价值观n.2.诚实adj. adv. n. 不老实n.3.平等adj. adv. n. 不平等adj.4.决定，选举v. n adj.5.强壮的adj. n.体力vt.加强6.影响v. 有影响力的adj7.容忍vt. adj. n.8.宣布v. n.9.精神n. adj.10.考虑，认为v. n. adj.考虑做某事被认为…考虑到二．从课文中找出下列句子1.不同的国家与不同的颜色有关。
2.这些旗帜不仅仅是缝在一起的彩色布条。
3.法国国旗上使用的红色、白色和蓝色是大革命座右铭的形象提示——自由、平等、博爱。
4.法国大革命成功消除了社会不平等，这对其它国家的影响甚大，尤其是欧洲国家。
5.殖民地居民决议，他们必须争取自由，而消极被动无法赢得独立。
6.有了《独立宣言》，美国脱离了英国，成为自治的联邦制国家。
7.这面国旗简单至极，上半部分是红色的带子，下半部分是白色的带子。
它是以十三世纪的九道红白条的国旗为基础的。
8.它还可以象征印尼火山的火焰，或象征着赤道穿越这个国家。
三．同义句转换(1) These flags are not only just colourful pieces of cloth that are sewn togother. These flags are __ _ ___ just colourful pieces of cloth __ ___ togother.(2) The French Revolution succeeded in getting rid of inequality, whichinfluenced many countries in Europe.The French Revolution was________ in ______ the society of inequality,which ____ ____ _____ _____ _____ many ________ countries.(3) The American colonists wanted independence very much, but the British were against this.The American colonists ______ independence, but the British _______ this.(4) The three colours are a visual reminder of the motto of the Revolution----Liberty, equality and fraternity.The three colours ______ people _____ the motto of the Revolution----Liberty, equality and fraternity.(5) On the Indonesian flag the colours are related to food.On the Indonesian flag the colours ______ _____ _____ ______ food. (6) A flag tells us something about the country it stands for and often is a symbol the orignin of that country.A flag tell us something about the country it _________ and often _________ the origin of that country.(7) Many people died from lack of food.Many people died of ________.四．翻译下列各句1) 人们的工作经历一定要考虑在内。
SectionⅤProjectFastreadingTrue (T) or False (F)．1．The same colour can have a plete different meaning in different country.( )2. Red is symbol of happiness and good luck in South Africa.( )3. Green has a positive meaning in east and west.( )答案：1.T 2.F 3.FCarefulreadingWhich colour (1)________ you？colours Positive meanings representedNegative meaningsrepresented redheat, and passion, joy andhappiness and good (2)________violence and sadness colours Positive meanings representedNegative meaningsrepresented(3)______ sunshine and (4)________，happiness and joy courage andpeace(5)________ losthope,mourning, frightenedgreenlife, growth, environment,ecology, hope and spring, peaceenvy, little (6)______(7)______ cool, elegant, making a profitmourning, sign of a(8)________ manwhitecleanliness, purity, virtue andinnocence, sign of (9)________mourningSince all colours carry different meanings, you should think more (10)________ aboutwhat colours to wear.答案：(1)suits(2)luck(3)yellow(4)warmth(5)loss(6)experience (7)black (8)bad(9)holiness (10)carefullyⅠ.重点单词A．根据所给词性和汉语意思写出单词1．subjective adj. 主观的；主语的；主格的→subject n. 主语；科目；实验对象2．consistent adj. 一致的；始终如一的；连续的→consistency n. 连贯性，一致性3．warmth n. 温暖，热情→warm adj. 暖和的，温暖的v. 使温暖4．caution n. 谨慎，慎重；告诫→cautious adj. 小心的，谨慎的5．ecology n. 生态；生态学→ecological adj. 生态的→ecologist n. 生态学家B．选择恰当的英文释义6．arbitraryA．decided or arranged without any reason or plan, often unfairlyB．old and no longer used7．mourningA．great sadness because someone has diedB．someone who attends a funeral, especially a relative of the dead person 8．collarA．one of the pair of bones that go from the bottom part of your neck to your shouldersB．a stiff band of material on a shirt, dress or coat that fits around someone’s neck9．burglarA．someone who gets into houses, shops etc. to steal thingsB．the crime of stealing things from a bank, shop etc, especially using violence 10．funeralA．a religious ceremony for burying or burying a dead personB．a formal or traditional set of actions used at an important social or religious event答案：6.A 7.A 8.B 9.A 10.AⅡ.重点短语1．be associated with与……有联系2．due to由于3．at the same time 同时；然而4．be connected with与……有关5．take caution 小心谨慎6．refer to谈到，指的是；查阅，参考Ⅲ.经典句型[句型展示] Therefore, the_next_time you choose your clothes, you should think more carefully about what colours to wear.因此，下次你选择衣服时，你应该更加认真地考虑穿什么颜色的。
Unit3 The meaning of colour同步评估第一节单项填空（共15小题）请认真浏览上面各题，从题中所给的A、B、C、D四个选项中，选出最好选项。
1. If you have ______ say in something, you have ______ right to give your opinion and influence decisions relating to it.A. a; theB. the; theC. the; aD. a; 不填2. The existing decks of the ship will have to be ______ to carry the extra weight.A. accomplishedB. strengthenedC. arisenD. occupied3. They said the problem was in the engine, which was just what I ______.A. had suspectedB. have suspectedC. am suspectingD. would suspect4. Dear Harry, you are ______ an acquaintance. You are my true friend.A. less thanB. more thanC. no more thanD. not more than5. She seemed unfamiliar with the concept ______ everyone should have an equal opportunity.A. whichB. thatC. whereD. what6. To care for wisdom and truth and the improvement of the soul is ______ better than to seek money and honour and reputation.A. prettyB. farC. fairlyD. quite7. The written record of our conversation doesn’t ______ what was actually said. There are a lot of mistakes.A. correspond toB. relate toC. contribute toD. compare to8. At last we came to the ______ that the beautiful necklace was false.A. ideaB. thinkingC. conclusionD. information9. —I am free now. How about a game of chess?—_____A. Yes, I agree.B. Why not?C. I’d like to.D. That’s right.10. As middle school students, we should be polite and ______ towards the old.A. impressiveB. spiritualC. unfairD. considerate11. To tell the truth, we need three more boys to ______ the football team.A. make upB. take upC. hold upD. get up12. Before attending the competition, the little girl tried to rid herself ______ her fears.A. atB. withC. toD. of13. The world has been transformed in the past several decades into one ______ knowledge is now the engine for socio-economic development.A. whereB. whichC. whenD. that14. ______ millions of people all over the world are extremely rich, there are many more who are very poor.A. SinceB. BecauseC. WhileD. Unless15. Born and ______ in Central China’s Hubei Province, Wang Luoyong learned Beijing opera at the age of 11 in Hubei Experimental Beijing Opera School.A. raisingB. risenC. raisedD. being raised第二节完形填空（共20小题）请认真浏览上面短文，从短文后各题所给的A、B、C、D四个选项中，选出最好选项。
