专业英语八级(改错)-试卷168
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专业英语八级(改错)-试卷168(总分:100.00,做题时间:90分钟)一、 LANGUAGE USAGE(总题数:5,分数:100.00)1.PART III LANGUAGE USAGE(分数:20.00)__________________________________________________________________________________________ 解析:A major aspect of many firms' marketing strategies over the past decade have been the development of new products. 1Consumer-product companies are launching nearly 30,000 new products each year, according to the research firm Marketing Intelligence Service(compared with only 2,689 in 1980). The market has become saturated new brands, which often lack any 2significant advantages that can be used as the base of an 3advertising campaign. Moreover, companies increasingly depend 4on sales promotion to encourage consumers to try these brands.Marketers are relying less on samples, coupons, rebates, 5 premiums, and other innovatively promotional tools to achieve 6 trial usage of their new brands and encourage repeat purchase. Promotions are also important in getting retailers to allocate some of their precious shelf space by new brands. The competition for 7shelf space for new products in stores is enormous. Supermarkets carry an average of 30,000 products(compared with 13,067 in 1982). Retailers favor of new brands with strong sales promotion 8support will bring in more customers and boost their sales and 9 profits. Many retailers require special discounts or allowances from manufacturers just to handle a new product. These slotting fees or allowances, which are discussed later in the chapter, can make it expensive for a manufacture to introduce a new product. 10(分数:20.00)填空项1:__________________ (正确答案:have一has)填空项1:__________________ (正确答案:saturated∧一with)填空项1:__________________ (正确答案:base—basis)填空项1:__________________ (正确答案:Moreover一Thus/Therefore)填空项1:__________________ (正确答案:less—more)填空项1:__________________ (正确答案:innovatively一innovative)填空项1:__________________ (正确答案:by一to)填空项1:__________________ (正确答案:of—去掉of)填空项1:__________________ (正确答案:∧will一that/which)填空项1:__________________ (正确答案:manufacture一manufacturer)解析:解析:词汇错误。
manufacturer为名词,意思为“生产商,制造商”,manufacture作名词时,意为“大量制造,制造业”。
这里应该指的是“制造商”,此句的意思是“这些进场费或折扣(会在下一章讨论)对于要介绍一种新产品的制造商来说,代价是昂贵的。
”所以要改为manufacturer。
At the turn of the 20th century, Dutch physician Christiaan Eijkman showed that disease can be caused not only bymicroorganisms but by a dietary efficiency of certain substances 1now called vitamins. In 1909 German bacteriologist Paul Ehrlich introduced the world's first bactericide, a chemical designed to killspecific kinds of bacteria with killing the patient's cells as well. 2Following the discovery of penicillin in 1928 by British bacteriologist Sir Alexander Fleming, antibiotics joined medicine's chemical armory, making the fight against bacterial infectionalmost a routine matter. Antibiotics cannot act as viruses, but 3vaccines have been used to greatly effect to prevent some of the 4deadliest viral diseases. Smallpox, once a worldwide killer, wascompletely eradicated by the late 1970s, and in the United States a 5number of polio cases dropped from 38,000 in the 1950s to less than 10 a year by the 21st century. By the middle of the 20th century scientists believed they were well on the way to treating, preventing, or eradicating manyof the most deadly infectious diseases that plagued humankind for 6centuries. And by the 1980s the medicalcommunity's confidence 7in its ability to control the infectious diseases had been shaken by 8the emergency of new types of disease-causing microorganisms. 9New cases of tuberculosis developed, caused by bacteria strainsthat were resistant to antibiotics. New, deadly infections on which 10there was no known cure also appeared, including the viruses that cause hemorrhagic fever and the human immunodeficiency virus(HTV), the cause of acquired immunodeficiency syndrome.(分数:20.00)填空项1:__________________ (正确答案:efficiency一deficiency)填空项1:__________________ (正确答案:with—without)填空项1:__________________ (正确答案:as—against)填空项1:__________________ (正确答案:greatly一great)填空项1:__________________ (正确答案:a—the)填空项1:__________________ (正确答案:∧plagued一had)填空项1:__________________ (正确答案:And一But)填空项1:__________________ (正确答案:the一去掉the)填空项1:__________________ (正确答案:emergency—emergence)填空项1:__________________ (正确答案:on一for)解析:解析:词汇错误。
cure for disease/infection为固定搭配,意思为“……疾病/传染病的治疗方法”,for是介词提前,和which共同引导定语从句,修饰先行词infections,所以要将on改为for。
Probably for as long as there have been sales forces, managers have sought ways to determine whether they areeffective or not. In the past, salespeople were estimated on the 1basis of their sales—that is, did they reach their sales quotas? With 2the role of the sales force changed from being purely concernedwith selling to becoming more involved in marketing and took 3more responsible for maintaining customer relationships, managers recognized the need for expanding evaluative criteria beyond just the achievement of sales goals. The evaluation criteria of today arevast different from those in the past. Sure, sales are still important, 4but now other measures are gaining in importance as well. One of the more often discussed measures is ROI(return oninvestment). More and more top executives are asking their salesmanagers for accountant—as in "Are we getting the returns we 5seek from the sales force?" The idea is that by measuring theimpact of programs designing to aid the selling process as well as 6measuring sales closures, the marketing team can be moreeffective and efficient. Fortunately, it isn't always that easy. In a 7survey conducted in 2002 of companies with a marketing budget of $1 million or more, 56 percent indicated they had no system for measuring the ROI on their marketing investments. As noted by David Reibstein of the University of Pennsylvania' s WhartonSchool of Business, "In marketing, benefits as advertising impact 8aren't easily put into dollar returns. It takes a leap faith to come 9with a number." Marketers know that it is often difficult toseparate advertising, promotions, and other communications efforts in 10the selling effort.(分数:20.00)填空项1:__________________ (正确答案:estimated一evaluated)填空项1:__________________ (正确答案:With一As)填空项1:__________________ (正确答案:took一去掉took)填空项1:__________________ (正确答案:vast—vastly)填空项1:__________________ (正确答案:accountant一accountability)填空项1:__________________ (正确答案:designing一designed)填空项1:__________________ (正确答案:Fortunately一Unfortunately)填空项1:__________________ (正确答案:as一like)填空项1:__________________ (正确答案:∧faith一of)填空项1:__________________ (正确答案:in一from)解析:解析:词汇错误。