赚快钱心态下难出本土奢侈品 《华尔街日报》

中国奢侈品市场不断增大的原因英文作文全文共6篇示例，供读者参考篇1The Big Fancy Brands Keep Getting Bigger in ChinaYou know those really expensive brands like Gucci, Louis Vuitton, and Chanel? The ones with the fancy logos that all the cool kids want? Well, those luxury brands are getting even more popular in China! And I'm going to tell you why.First off, there are just way more rich people in China these days than there used to be. China used to be a pretty poor country, but now it has a huge middle class and lots of millionaires and billionaires too. All those folks with money want to buy nice things to show off their wealth. That's where the luxury brands come in!You see, brands like Gucci and Louis Vuitton are symbols of status and success. When you wear them or carry their bags and accessories, it's like saying "Hey look at me, I have money and great taste!" The richer China gets, the more people want those status symbols. They're willing to spend big bucks on a Chanelhandbag or a pair of Gucci sneakers because it makes them feel important and successful.Another reason the luxury market is booming in China is because of social media and influencers. These days, everybody is on apps like Little Red Book and Xiaohongshu sharing photos and talking about the latest luxury goods. There are all these big influencers and KOLs (key opinion leaders) showing off their designer clothes and accessories. When regular people see that, they want it too! It's like they're keeping up with the cool kids online.Then you have things like Chinese New Year and all the fancy gift-giving that happens. Luxury brands do a huge business around the holidays because people buy their products as expensive gifts. If you give someone a nice handbag or watch from a brand like Hermes or Cartier, it's seen as a very generous and impressive present. The holidays are major spending periods for luxury shoppers.Travel is another factor driving luxury sales in China. These days, more and more Chinese people are traveling overseas for vacations and business. When they go abroad, they love to shop at the brand boutiques and buy luxury goods to bring home. It's become a big part of the travel experience for Chinese tourists.Of course, the luxury brands know that China is a huge opportunity, so they are working really hard to appeal to Chinese consumers. They hire famous Chinese celebrities and idols as brand ambassadors and do special limited-edition products just for the Chinese market. They make their stores really fancy and exciting shopping experiences. They even have special Apps just for Chinese customers! The brands are really focused on China because they know that's where the money is these days.You also can't forget about counterfeits and knockoffs when you talk about luxury in China. There are a ton of fake designer goods being sold, and some people buy them because they want the brand name without the crazy high price tag. But a lot of people actually prefer to buy the real, authentic items from the real brands because they can afford it and because they know the quality is so much better.At the end of the day, luxury brands like Louis Vuitton and Gucci are just SO desirable and aspirational in China right now. They represent wealth, taste, and living the good life. As China gets richer and richer, more people can afford those fancy goods and want them! The demand just keeps growing and growing.Maybe one day if I study hard, get a good job, and make a lot of money, I can buy myself a really nice Dior bag or someBalenciaga sneakers. But for now, I'll just have to keep dreaming about owning those luxury brands that are so hot in China!篇2The Big Boom of Fancy Stuff in ChinaHi there! Do you know what luxury goods are? They are really fancy and expensive items like designer handbags, watches, jewelry, and clothes from big-name brands. These luxury brands make their products seem extra special and limited. In China, more and more people are buying luxury goods these days. It's become a huge market! Let me tell you some of the big reasons why.First up, China has a lot more rich people now than before. As the country's economy has grown, many Chinese folks have made tons of money through successful businesses and careers. With plenty of cash in their wallets, they love splurging on pricey luxury items to show off their wealth and social status. Owning a Gucci bag or a Rolex watch makes them feel important and respected. It's a way to flaunt their riches!Another big reason is that Chinese culture really values luxury brands and designer labels. Having a brand-name product is seen as a sign of good taste, sophistication, and high socialstanding. People believe that luxury equals quality, craftsmanship, and prestige. Even if they have to save up for months, they'll happily pay premium prices for that little logo or brand name because it makes them feel classy and superior.Plus, in recent years, companies that make luxury goods have been expanding their presence in China big time. They've opened up countless fancy boutiques in all the major cities across the country. These sleek and glamorous stores make the shopping experience feel ultra-luxurious and exclusive. There's also a ton of marketing driving the desire for these status symbols - celebrities endorse them, they're portrayed asultra-desirable in movies and shows, and ads are everywhere.The rise of the middle class in China has also boosted luxury spending. As more families join the middle-income bracket, they've got enough disposable income to occasionally indulge in the finer things like designer accessories or apparel. It's their way of celebrating success and rewarding themselves. Plus, luxury goods have become more affordable for this demographic thanks to things like payment plans, discounts, and cheaper "entry-level" products from high-end brands.China's gift-giving culture is another driving factor. It's extremely common to present luxury items as gifts on specialoccasions like weddings, business partnerships, or big holidays. Gifting someone an expensive branded product is a way to show respect, gratitude, and cement relationships. If someone gives you a swanky gift, you feel obligated to reciprocate with something equally fancy on their next occasion.Social media plays a role too! Chinese millennials andGen-Zers are obsessed with flaunting their luxurious lifestyles and possessions on apps like Xiaohongshu and Weibo. They constantly post photos showing off their new designer handbags, shoes, or watches. This creates major "luxury porn" that makes others jealous and fuels desire for owning and displaying luxury labels themselves.Counterfeit goods are also boosting real luxury purchases, believe it or not! As Chinese consumers become more familiar with high-fashion brands through rampant fakes in streetside stalls, they start developing a taste for the real, authentic versions. Once they can afford it, they prefer to shell out for genuine branded merchandise with the official logos and premium quality.Finally, there's just a general perception that luxury goods from the West are automatically superior in quality and prestige. Having a Louis Vuitton or Chanel item from Paris or Milan is seenas more valuable and tasteful than local Chinese brands. There's still a lingering glamorization of imported foreign luxury, despite the rise of domestic premium brands.So those are some of the major forces driving China's insatiable and ever-growing appetite for luxury fashion, accessories, and goods from big global brands! From wealthy elites to the middle class, more Chinese citizens are splurging on these lavish status symbols than ever before. I bet luxury spending in China will keep soaring for years to come!篇3The Luxury Boom in ChinaHi there! My name is Xiaoming and I'm going to tell you all about the big luxury brand boom happening in my home country of China. Luxury brands like Gucci, Louis Vuitton, and Chanel are getting super popular and tons of people are buying their fancy handbags, watches, clothes and more. It's kind of crazy! Let me explain why this is happening.First of all, China has been getting a lot richer in recent years. More and more people here have good paying jobs and make enough money to splurge on expensive luxuries. My dad is a businessman and my mom is a doctor, so we have plenty ofmoney to spend if we want. A few decades ago, hardly anyone in China could afford pricey designer things, but now the middle class is huge and they've got cash to burn!Another big reason is that status symbols are really important in Chinese culture. Having luxury brand items shows that you are successful and better off than others. It's a way to flaunt your wealth and achievements. Like if I had a Fendi bag or Rolex watch, all the kids at school would be so impressed and jealous. Their families would think my family is super rich and classy. Keeping up with the Wangs next door is a real thing!Speaking of flaunting wealth, giving luxury brand gifts is also very popular, especially for occasions like the Lunar New Year, weddings or when visiting someone's home. If you give an ordinary present, it can seem cheap and disrespectful. But if you give someone a fancy Hermes scarf or Dior perfume set, it shows how much you value and respect them. My grandparents always get me and my cousins designer wallets and purses for our birthdays. Even kids get spoiled with luxuries in China!Western luxury brands are also seen as more prestigious and desirable than local Chinese brands. They have an aura of being high quality, exclusive and internationally recognized. Chinese shoppers perceive them as superior and more tasteful. My auntalways says "This is a genuine leather Louis Vuitton handbag, not some cheap countryside factory knockoff." Owning the real deal is a status thing.The rise of the middle class har also led to more disposable income that can be spent on luxuries. My parents are always talking about wanting to "enjoy life" now that they've achieved a certain level of wealth and success. Instead of just pinching pennies, they're rewarding themselves on the regular by buying indulgent niceties. An expensive handbag may seem ridiculous and impractical to poorer folk, but my mom sees it as ahard-earned treat.Social media definitely plays a role too. Everyone's always posting selfies wearing their latest fashions, flaunting new bling and showing off at fancy restaurants, clubs and hotels. It creates peer pressure and FOMO to keep up with the lavish image your friends are portraying online. I just see so many of my classmate's glamorous Instagram shots and think "Whoa, I need those Gucci sneakers too!"China's wealthy are also increasingly traveling the world for business, leisure and education. More and more exposure to Western luxury brands makes them crave those labels too. Like when my family visited Paris last summer, we went crazy at all theincredible flagship luxury stores on the Champs-Elysees. I made my parents buy me so much LaCoste and Longchamp stuff!Lastly, limited supply and exclusivity is a huge factor driving Chinese lux demand. Brands like Chanel and Rolex utilize scarcity marketing, where they only produce small numbers of items at inaccessible prices. This makes their logo-emblazoned products seem rare and all the more covetable. I went with my mom to a Hermes store and all the salespeople were so snooty and acted like we didn't deserve to even be in there! That made me want their iconic Birkin bag even more.In conclusion, factors like rising incomes, showing off wealth, gifting culture, brand prestige, social media, overseas exposure and scarcity all contribute to why the luxury market is booming so rapidly in China. Even as a kid, I can totally see the feverish demand happening all around me. Who knows, maybe I'll grow up to be an avid Balenciaga collector myself one day! Thanks for reading my essay explaining this fascinating phenomenon.篇4The Big Fancy Stuff Market in China Gets Bigger and BiggerDo you know what a luxury is? It's like a really really nice thing that costs a ton of money. We're talking about fancy cars,super expensive watches, and purses that could pay for a whole year of ice cream! The market for luxuries in China has been growing like crazy these days. More and more people want to buy the best of the best bling bling things. But why is that?One big reason is that there are more rich people in China now than before. Lots of people used to be really poor, but then the economy got better. Suddenly, families had way more money than they knew what to do with! When you've got cash just burning a hole in your pocket, a brand new Ferrari sounds pretty sweet. The luxury brands see China as a place with tons of new potential customers.Another important reason is that Chinese culture puts a lot of importance on status symbols. Having luxury items shows that you've "made it" and accomplished something in life. It's a way to flaunt your wealth and success. If you roll up in a hot red Lamborghini, people will be like "Dang, that dude must be ballin'!" Brands like Louis Vuitton and Gucci become major status symbols.Speaking of brands, that's another key factor - the rise of global brands. Luxury companies have been rapidly expanding into China, opening new stores in all the biggest cities. They run flashy ad campaigns too, convincing people that their productsare the highest quality and most prestigious. When you've got stores and billboards everywhere, it's hard not to get tempted by such swanky merchandise.Social media also plays a role in boosting luxury purchases. Influencers and celebrities constantly post pics of themselves decked out in designer threads and accessories. Their fans see it and think "I want to look that fresh too!" Next thing you know, they're dropping mad cash on the same Prada kicks. It's a big social media flex.Let's not forget about the tourists either. Nowadays, many rich Chinese globetrot to places like Paris, New York and Milan. When they're abroad, they go absolutely nuts buying up luxury goods from all the famous brand boutiques. It's like a crazy shopping frenzy! Retailers really look forward to when the Chinese tourists arrive.Additionally, gift-giving traditions make the luxury market grow more. In Chinese culture, giving fancy expensive gifts is like a major way to show respect, especially around holidays. If you give your boss or in-laws some cheap knick-knacks, they might get offended. But bestowing them with a sleek new Omega watch? Now that's the good stuff right there.One more thing - the rising middle class. It's not just the super rich anymore. Lots of regular middle-income folks want a taste of the good life too. They may not be able to afford a private jet or mega-yacht. But a Coach bag or Ralph Lauren shirt? Maybe they can splurge a little for that affordable small luxury. The brands are making sure to offer more "accessible luxuries" for this segment.So in summary, the reasons why China can't get enough luxury goods are: more wealth, obsession with status, brand expansions, social media envy, tourist hauls, gift etiquette, and an emerging middle class. When you add all that stuff up, it creates one gigantic luxury appetite that just keeps growing!Those are my thoughts, but I'm just a kid. What do you grown-ups think? Does my essay make sense, or did I miss anything? Either way, I'm gonna go window shop at the Bentley dealer now. Maybe they'll let me sit in one of those swanky cars and pretend I'm a billionaire playboy! A kid can dream...篇5The Big Luxury Boom in ChinaHi there! My name is Xiaoming and I'm going to tell you all about the huge luxury market in my country, China. Luxury iswhen something is really fancy and expensive, like a diamond necklace or a cool sports car. China has become one of the biggest markets in the world for luxury stuff!There are a few key reasons why so many people in China are buying luxury goods these days. The first big reason is that China has been getting a lot richer over the past few decades. More and more Chinese families are becoming middle class or even wealthy. When people have more money, they often want to spend it on nice things to show their status. Luxury brands like Louis Vuitton, Gucci, and Chanel have become very popular status symbols.Another important reason is the rise of social media and influencers in China. Lots of young people look up to celebrities, bloggers, and internet stars who show off their luxurious lifestyles online. They get inspired to buy the same fancy bags, watches, and clothes to be more like their idols. Social media makes luxury brands even more desirable and aspirational.China also has a long cultural tradition of giving expensive gifts, especially to build relationships in business. An elegant box of luxury chocolates or tea can be the perfect corporate gift. The Chinese concept of "face" means projecting a successful image is very important. Wearing designer clothes or accessories is a wayto show face and gain respect. During big holidays like Chinese New Year, luxury sales go through the roof as people buy lavish gifts.Speaking of traditions, China has an ancient appreciation for craftsmanship and artistry. Many luxury brands are beloved because of the incredible skill and detail that goes into making their products by hand. Brands like Hermès make the most exquisite silk scarves and leather goods. Chinese buyers really admire and are willing to pay a premium for that level of expertise.I can't forget one of the biggest drivers of luxury - China's economic boom has created a huge new class of millionaires and billionaires over the past 20 years! These super rich people have incredible spending power. The richest of the rich love collecting the rarest and most exclusive luxury items as status symbols and investments that can go up in value over time. Things like limited edition watches, vintage wines, art, and jewelry.One more factor is the rise of luxury shopping holidays and tourism. Every year, there are massive sales around times like Christmas, Chinese New Year, and Singles Day. Lots of people take overseas vacations just to go luxury shopping too! Cities likeParis, Milan, and Tokyo are top destinations for purchasing authentic luxury goods.So in summary, the luxury boom in China is being driven by rising incomes, cultural factors, social media influence, appreciation for craftsmanship, a new rich class, and shopping holidays and tourism. Luxury brands are more desirable than ever! China is setting luxury sales records year after year.Even as a kid, I can see why luxury is such a big deal here. My parents sometimes splurge on fancy purses or watches as treats, and I get so excited picking them out! I've already started my own little luxury collection of limited edition toy figures. When I grow up, I hope to be successful so I can indulge in the finest luxuries too. A kid can dream, right? China's luxury market is going to just keep getting bigger and bigger.篇6The Big Fancy Things Market is Getting Bigger in ChinaChina is a very big country with lots and lots of people. More people than anywhere else in the world! And you know what's really exciting? The market for luxury and expensive things keeps getting bigger in China.What are luxury things? They are the really fancy and expensive items that only rich people can afford to buy. Things like super expensive watches, leather bags that cost as much as a car, sparkly jewelry with lots of diamonds and gold, and designer clothes with names likeGoochee and Looey Vuitton.There are quite a few reasons why the market for these luxury brand name things keeps growing bigger in China. I'm going to tell you all about it!Reason #1: More Rich People in ChinaOver the past few decades, China's economy has been booming like crazy! More businesses and jobs means more people are making lots of money and becoming rich. When people have tons of money, they love showing it off by buying luxurious and high-end items.The rich people want to flaunt their wealth by wearing branded clothes, driving expensive cars, and carrying pricey purses. They think having luxury goods makes them look successful, important and better than others. Even kids of rich families want branded items to show their friends how wealthy their parents are!Reason #2: Status SymbolHaving expensive luxury brand name products is seen as a huge status symbol in China. It's a way for people to show everyone that they have made it and are part of the upper class. People want others to know they can afford the finer things in life.If you have an ordinary shirt, no one pays attention. But if you wear a blouse or suit from a high-end designer brand, people think you must be rich and important. Same goes for accessories like watches, belts and shoes from famous luxury brands. They make people feel superior and give them a higher social status.Reason #3: Gift Giving CultureIn Chinese culture, giving expensive gifts is very common, especially for occasions like weddings, birthdays or doing business deals. Luxury branded items are very popular gifts because they are seen as high-quality and a symbol of respect.For example, someone might give their boss an expensive bottle of premium liquor like a French wine or Scottish whiskey as a thank you gift. For a wedding, guests often give money or luxury household items like crystal glasses or silk bedsheets. The more expensive and branded the gift, the more face and honor it brings.Reason #4: Rising Middle ClassWhile there are lots of rich people buying luxury goods, there is also a rapidly growing middle class in China that is able to afford some luxuries for the first time. As salaries and disposable incomes rise, they have more money to spend on small luxuries and minor indulgences.Even if they can't buy crazy expensive jewelry or designer clothes, middle class families will splurge on more affordable luxury items like branded wallets, perfumes, cosmetics or accessories. Often they prefer to spend money on luxury goods rather than necessities. Having a branded item, even small, makes them feel a sense of Status and achievement.Reason #5: Aspiration & EnvyMany not-so-rich people are attracted to luxury brands because they give off an air of glamour, sophistication and unattainable wealth. By using or wearing these branded items, they can temporarily experience feeling wealthy themselves and satisfy their envy and desire.For example, a student might save up to buy one branded item like a trendy handbag, belt or shoes from a famous luxury label just so they can fit in with their rich friends. Even if theyknow it's just temporarily, they enjoy feeling that sense of wealth and exclusiveness.Those are the main reasons why the luxury and branded goods market is booming so rapidly in China. As you can see, luxury brands are popular status symbols that allow people to show their wealth or feel a sense of success and achievement, even if they can't quite afford the most expensive items yet.From rich business tycoons wanting to flaunt their money to middle class families aspiring for a touch of luxury, branded high-end goods have huge appeal across all levels of society in China. The demand just keeps rising as more people make money and desire the exclusivity and social status that comes with these luxuries. The fancy branded items make people feel special!。

ZARA成功案例分析目录一、内容描述 (2)1.1 ZARA公司背景介绍 (3)1.2 研究目的与意义 (3)二、ZARA品牌定位与市场策略 (4)2.1 ZARA品牌理念与价值 (6)2.2 市场定位与目标消费群体 (7)2.3 产品策略 (8)三、ZARA供应链管理 (10)3.1 采购与供应商选择 (11)3.2 生产与物流配送 (12)3.3 库存管理与控制 (14)四、ZARA营销策略 (15)4.1 品牌推广与广告宣传 (16)4.2 社交媒体营销 (18)4.3 快速时尚趋势的把握与引领 (19)五、ZARA成功的关键因素 (20)5.1 创新能力 (21)5.2 市场敏锐度 (22)5.3 优秀的团队协作与管理 (23)六、ZARA面临的挑战与未来展望 (25)6.1 面临的挑战 (26)6.2 未来发展趋势与创新方向 (28)七、结论 (29)7.1 ZARA成功经验的总结 (29)7.2 对其他企业的启示与借鉴 (31)一、内容描述品牌定位与市场策略：分析ZARA如何准确把握消费者需求，以及其在市场策略上的创新之处，如快速响应市场变化、精准定位目标消费群体等。

产品设计与研发：研究ZARA在产品设计和研发方面的优势，以及如何通过不断创新满足消费者多样化的需求，提高产品的附加值。

供应链管理：剖析ZARA如何构建高效、灵活的供应链体系，以确保产品能够迅速投放市场并满足消费者的购买需求。

营销与推广：探讨ZARA在营销和推广方面的策略，如线上线下融合的全渠道营销、明星代言等，以及如何通过有效的营销手段提高品牌知名度和美誉度。

企业文化与管理：分析ZARA独特的企业文化和管理模式，以及如何通过人性化的管理激发员工的创造力和工作热情，从而提高企业的核心竞争力。

可持续发展与社会责任：讨论ZARA在可持续发展和社会责任方面的表现，如环保理念、劳工权益保障等，以及如何将这些因素融入企业战略，实现企业的长远发展。

例如﹐中国今年前5个月的零售额比上年同期增长了12.5%﹐这要部分归因于豪华用品消费的增长。

这种增长还反映出中国中产阶级队伍和需求的不断壮大。

生活中的例子也有﹐就拿丽江的导游贺江(音)来说﹐他用斥资约25,000美元购买的丰田(Toyota)小型客车来接送游客。

他还在丽江郊区购买了一栋联栋别墅。

他的游客来自中国各地﹐这些人从互联网上下载关于旅游方面的信息﹐知道如何讨价还价﹐把宾馆的住宿价格从700元砍至200元。

在距离成都不远的一家木制品工厂担任总经理助理的Joe Li是另一个活生生的例子。

工作日期间他住在公司的宿舍﹐到了周末他就驾车到他在成都新买的公寓去住﹐他已经偿还完了住房贷款。

如今﹐许多企业家和他们的出资方都认为中国不断壮大的中产阶级将效仿西方国家中产阶级的做法﹐兴起一股旅游﹑购房和购物热。

当当网()的创始人俞渝(Peggy Yu)说﹐她就从这股热潮受益匪愍．扬斁W是一家类似于亚马逊()的网上零售商﹐面向全国销售30万种唱片﹑DVD和书籍。

拥有纽约大学(New York University) MBA学位的俞渝在对客户群做过一次调查后发现﹐她的客户平均月收入为5,000元﹐年龄大多在25-38岁之间。

高盛(Goldman Sachs & Co.)的全球资深经济学家多米尼克．威尔森(Dominic Wilson)也对中国经济感到比较乐观。

他指出﹐中国年零售额的增速现在达到了16%左右。

目前为止﹐虽然固定资产投资领域有放缓的迹象﹐但国内消费需求却没有普遍出现增速减缓迹象。

当然﹐这并不意味着没有让人担心之处﹐尤其是在房地产等明显出现过热迹象的领域。

但中国经济现在抵抗衰退的能力已然今非昔比。

Finance and EconomicsOffshore private banking离岸私人银行业Bourne to survive伯恩的幸存Aug 6th 2009From The Economist print editionDespite the woes of UBS, Swiss private banking remains in reasonable shape尽管瑞银处境不佳，瑞士的私人银行业仍保有相当规模Illustration by S. KambayashiA FTER visiting his bank in Zurich, Jason Bourne, an amnesic assassin, wonders: “Who has a safety-deposit box full of money and six passports and a gun?” In the popular imagination as well as Hollywood films the answer is clear: customers of Swiss banks do.当失忆的杀手詹森•伯恩(Jason Bourne)从其位于苏黎世的银行走出后，自问到：”什么样的人会有一个装满了钱、6本护照还有一把枪的银行保险箱？”在大众的想像与好莱坞的电影中，这个答案是明确的：瑞士银行的客户就是这样的人。

If this reputation for skulduggery is right, Switzerland, home to about one-quarter of the world’s offshore money, is in big trouble. After nearly going bust, UBS, its biggest bank, is now being pistol-whipped by America’s Internal Revenue Service (IRS), which wants it to hand over the names of tens of thousands of alleged tax dodgers. A preliminary settlement between the two was agreed on July 31st, although its details have yet to be made public. In March Switzerland agreed to comply with an OECD tax code that will oblige it to reveal information on clients that other governments say they need to enforce their laws. Where will crooks, despots and war criminals go now? And what will Swiss private banks do when they leave?如果这种隐秘而无原则的名声不是空穴来风的话，瑞士，这个坐拥世界四分之一离岸资金的国家将会有大麻烦。

家乐氏在印度家乐氏是一个强大的品牌，全球消费它的谷类食品要超过其他任何品牌，它的附属品牌（Corn Flakes、Frosties及Rice Krispies是数百万人喜爱的早餐。

20世纪80年代末，公司达到历史上的鼎盛时期，仅谷类食品就占美国现成食品市场的40％，那时，家乐氏在全球18个国家拥有20多个工厂，年销售超过60亿美元。

但是，到了90年代家乐氏开始挣扎，劲敌通用食品公司的切里奥斯(Cheerios)品牌加大了竞争力度。

1997年《财富》杂志的一篇文章指责家乐氏的管理团队“缺乏想像力”并且“正在破坏一些世界顶尖品牌”。

在美、英这样的核心市场，谷类食品行业处于停滞状态已有10多年，因为这里缺乏上升空间。

因此，从90年代开始家乐氏的目光越过欧、美这些传统市场去寻找更多的谷类食品消费者。

公司很快决定印度是家乐氏产品的合适目标，这里拥有95 000万居民，其中2 500万是中产阶级，并且拥有完全未开发的市场潜力。

1994年，在印度解除国际贸易壁垒3年之后，家乐氏决定投资6 500万美元在这里推出，它的主打品牌Com Flakes。

这一消息得到印度一些经济专家的欢迎，如巴吉拉特，麦钱特(Bhagirat B Merchant)，他在1994年担任孟买证券交易所所长，他当时说：“即使家乐氏在印度只有2％的市场份额，这1 800万消费者的市场也大于美国”。

然而，印度大陆发现早餐吃谷类食品是一个创新的概念。

事实上，印度人开始一天的最普遍的方式是吃一碗热蔬菜。

虽然在印度家乐氏没有多少直接竞争对手，但它必须在促销产品之外还要首先提倡早餐吃谷类食品的观念。

起初的销售数字是令人欢欣鼓舞的，它表明早餐谷类食品的销售处于上升状态，但是，它很快就发现许多人购买Com Flakes只是图个新鲜，是一次性的，即使他们喜欢它的口味，这个产品还是太贵了一盒500克的Corn Flakes；其价格比它的主要竞争对手高出1/3。

【留学生求职】拿下华尔街知名投行Jefferies的工作，靠的绝不是运气能不能请你简单介绍一下你拿到offer的是个什么样的公司以及你这个position的主要职能。

这是一家传统投行，没有很多综合业务。

可能不像高盛和摩根一样在国际知名，但是在美国本土有很高知名度。

（该投行一向被认为是Boutique Bank 中的领导者，被高盛公司誉为Middle Market Bank 的Bulge Bracket，在2006、2007连续两年被评为“最佳中型市场投资银行”。

在2008年Vault Guide 的《世界最著名的50家银行》中排名第22位。

）我负责加拿大和拉美州的trade settlement。

我们的typical day 可能是比如每天早上看到有150-200个交易没实现，要去发现原因，要把交易Fail的数量控制在一天20个以内。

当时是通过什么样的机会了解到的这个机会的呢？是网申还是通过networking的内推呢?我是通过学校的career service的平台投简历的，因为我的学校其实是non-target school，所以没有直接校招的机会。

周围有同学是靠校友的推荐，也有我这种情况通过电面进入最后一轮onsite面试的。

Career Consultation，Mock Interview以及networking辅你觉得哪些对你的帮助比较大？我觉得都很有用，其中我觉得Networking和career consultation对我的帮助都挺大的。

虽然从我的经历上networking并不是我拿到offer的主要原因，但是networking对我们国际学生想要从事金融工作是十分重要的技能。

Career Consultation也很有帮助，就像我前面说的有些东西需要一些业内人士的指点，学校professor毕竟大多不是真正业内从业者，他们可能也不是特别了解现在行业内实际工作中的一些状况，career consultation就很好的弥补了这个不足。

uc头条吴晓波深度分享赚大钱的逻辑点击加载图片中国在今天是全球最大的创业国家。

我们跟外国经济学家交流的时候，50% 以上的外国经济学家认为中国经济快崩溃掉了。

美国有个经济学家叫做保罗·克鲁格曼，2008 年、2014 年和2015 年写了三篇文章，说中国的经济进入总崩溃的边缘，未来五年到六年内，中国经济就会崩溃掉。

这位兄弟曾经准确预言98 年亚洲金融危机的爆发，所以大家很恐惧地看着保罗·克鲁格曼会不会第二次预言成功。

我觉得不太可能。

因为我每天在中国看企业，自己也做企业，还投资企业。

我总觉得我们的国家金融，不是这些经济学家们在外面用一些数据就可以分析清楚的。

在历史上已经大概有5 到6 次预言过中国经济崩溃，都没有成功。

那到底会怎样？2016 年已经过去半年了，下个礼拜，国家统计局就会公布上半年的统计数据。

我估计除了外贸以外，其它数据都大概还在增长，但是又好不到哪里去。

今天创业者做的工作大概是' 九败一胜'。

在座的各位去创业，三五年后，十个里面能够成功的不过一两个人，大部分都创业不成功。

那么，面对这样一个不确定的创业环境，能够说些什么来帮助大家呢？我今天从趋势的角度，谈一谈对各位现在所处的创业环境的一些理解。

脚踏实地，抬头看天在企业里面，我们做什么事情都既要脚踏实地，也要抬头看天。

所有做企业的人都会说，什么是' 天'？' 天' 在哪里？我认为，在商业世界，所谓的' 天' 由三部分构成。

第一个' 天'：趋势；就像我们广州小蛮腰（电视塔）前的珠江那样，浩浩荡荡，顺势而成。

如果你今天活在80 年代，中国开始改革开放，我们告别了艰难时期，老百姓开始要吃要穿。

如果你在广东办工厂，要做点饼干、做点保健品、开衬衫公司、牛仔裤公司，或者做化妆品，海峡对面的香港人只要跑到广东这边来，只要会说香港话，然后到政府那里，政府就会给你批一家中外合作公司，所得税两免三减半，银行给你配套资金，免费给你一块地。

抓住瞬间商机独家赚大钱去年11月7日，美国举行的第54届总统选举，候选人布什与戈尔得票数十分接近，由于佛罗里达州计票程序引起双方争议，结果新总统迟迟不能产生。

对此，原拟发行新千年总统纪念币的美国诺博――裴洛特公司，面对总统难产的政治危机，灵机一动，化危机为商机，利用早已备下的戈尔和布什的雕版像，抢先推出“总统难产纪念银币”，全球限量发行4000枚。

银币为纯银铸造，直径3寸半，不分正反面，一面是小布什肖像，一面是戈尔肖像，每枚订购价79美元。

结果，短短几天功夫，纪念银币很快被订购一空，该公司利用总统难产危机，狠赚了一笔。

这家铸造公司原本是想铸新总统纪念币，其实，这也不失为一笔好生意，但选举结果风云突变，美国新总统难产一时间成为世界关注的热点、焦点，这也是美国200多年历史上罕见的情况。

该公司嗅出了这危机中的瞬间商机，果断推出总统“难产”纪念币而大获成功。

请仔细想一想，正常的总统纪念币哪里有这百年不遇的总统难产纪念币来的珍贵?效益更大?我们从中不难看出瞬间商机里蕴含着不同寻常的独特的社会效益和经济效益。

一是持续时间短，可独家享有，谁也来不及仿效。

比如1999年12月31日至2000年1月6日这七八天的时间，中国及全世界都在忙着捉一种叫“千年”的虫子。

而且在半年之前，“千年虫”问题已被媒体炒得沸沸扬扬，全世界几乎无人不知无人不晓。

对此，广东潮阳玩具厂顺势推出了一种叫“千年虫”的卡通玩具，并在全国热销了一阵。

该厂独具慧眼利用37个小时，投资37万元设计了该“虫”。

害怕被盗版，又在第40个小时在当地工商管理部门注册了“千年虫”商标。

加班加点大干了10天后，180万个玩具被送往全国各地大型超市出售，并统一定价26元一只。

从创意到上柜台，“千年虫”没有超过半个月，因为过了这段时间，计算机千年危机已过，谁还提你这令人讨厌的虫子?美国总统难产币也是这样，只有个把月的时间，新总统就必须确定下来，稍一迟疑就过去了。

所以，这种瞬间商机，谁意识到并抓住了，这块市场就占牢了。

第1期评论：心态也是一种力量我们经历了“更复杂”的2011，又迎来了“更严峻”的2012。

我们是否还能保留一份清醒的定力，还能拥有一种健康的心态？弃浮躁焦虑而理性把握形势，弃投机泡沫而回归实体兴业，弃路径依赖而强力推进转型。

这应是我们的正确抉择。

毋庸置疑，经济增速正呈明显的放缓之势。

这是软着陆，还是硬着陆？我们是否已经告别两位数的增长时代？社会争议着，怀疑着，甚至悲观着、背后，有一种浮躁和焦虑在。

我们已经习惯了跨越发展，习惯了一枝独秀。

现左怎么看这放缓之势？增长是硬指标，发展是硬道理。

所以，2012年的主基调是“稳中求进”。

只是，我们应当清醒，市场自有其规则，经济自有其周期，我们可以去利用规则，去调控周期，但不能去扭曲、篡改规则，无法去熨平、消灭周期。

当出口面临世界经济增长下行，金融市场风险增多，保护主义倾向突出，国际贸易增速回落，我们不能抱有奢望；当投资规模一再扩大，所占GDP比重超过50%，我们实难重复4万亿带动18万亿的投资故事。

在中国经济从高速发展转向中速成长的大趋势中，一厢情愿地寄望于政府干预和拉抬速度，只会导致投资效益下降，产能过剩加重，通胀压力升高，经济结构不合理状况更加严重，从而收获倍加苦涩的发展主义之果。

其实，经济增长的放缓也是宏观调控取向中的适度调整，也是发展方式转型中的自然回落。

把通货膨胀降下来，把资产泡沫挤出去，恰恰是为更健康的成长清除隐患，开辟道路。

而且，我们有信心，“稳中求进”的增长，9%或8%的速度，放在国际背景中去看，仍然是一个很可观的成绩。

比保持经济平稳较快增长更要紧的，是保障和激发经济持续发展的动力，创造和尊重经济自我调节的能力，积蓄和催生发展方式转换的推力。

比稳定出口稳定投资更要紧的，是扩大内需尤其是拉动消费，这是中国经济的战略基点。

这就需要我们把发展的注意力更多地聚焦于收入分配改革，聚焦于社会民生建设。

我们还当看到，产业“空心化”现象日渐蔓延，越来越多的企业家向资本家靠拢，逃离实业投机暴富扭曲着创业兴业的社会心态。