英语热词：支付宝“十年账单”

2014年最有趣的十大营销口水战2014年对于广告文案界来说是最具争议的一年；广告不再是单纯的视觉享受，文案的力量越来越不可忽视；任何一个话题都能轻易上头条，让群众热议很久。

下面就为大家盘点在2014年里，最受关注的十大营销案例。

——01. 舌尖上的中国2《舌尖上的中国II》在今年4月又火了一把，那垂涎欲滴的美食配上美轮美奂的画面和音乐，让众多观众舌头达到忍无可忍的地步。

而我们再仔细深究一下，其实在这所有的背后是文案的灵魂在做着非常重要的作用，下面文案君大家摘选舌2第二集《心传》部分文案吧。

“田边的邂逅，对同村的程苟仂来说，意味着用不了多久就能吃到新榨的菜籽油。

清晨，春雨的湿气渐渐蒸发，接下来会是连续的晴天，这是收割菜籽的最好时机。

5天充足的阳光，使荚壳干燥变脆，脱粒变得轻而易举。

菜籽的植物生涯已经结束，接下来它要开始一段奇幻的旅行。

一年中，随和的程亚忠只有在收菜籽的时候才会变得严苛起来，30年的经验，练就一双火眼。

色泽黝黑发亮，颗粒圆润饱满，不掺任何杂质，尤其干燥度，程亚忠必须把关，水分含量小于11%，只有这样才能保证全村的菜籽安全储藏一整年。

6月，油坊开榨，榨油工来自附近的村庄。

工作期间每天的午餐由老板娘负责，炒籽是第一步，高温破坏菜籽的细胞结构，降低蛋白质对油脂的吸附力，使油脂分离变得容易，随着菜籽爆裂的响声，香味开始渐渐弥漫整个村庄。

菜籽油有独特的刺激性气味，有些人闻不惯，徽州人却甘之若饴。

徽州臭豆腐，用菜籽油煎，才能产生闻有徽臭，入口异香的奇特效果。

制坯暗藏玄机，磨碎的菜籽，蒸汽熏蒸，水分和温度的控制全凭经验。

坯饼压得是否厚薄均匀，直接影响出油率。

”02. iPhone6文案“比逼格更有逼格”iPhone6发布，宣传文案“Bigger than bigger”被大家玩坏了。

苹果大陆官网译为“比更大还更大”，苹果港台官网皆翻译作“岂止于大”。

大陆翻译被指直白起来还不通顺，对比港台翻译简直弱爆了，毫无“优雅感”。

【英语词汇】支付宝“年度账单”不是annualbill！这样说更地道！支付宝“年度账单”一年一度的支付宝“账单”出炉网友们的灵魂疑问是：钱去哪了而小编的灵魂疑问却是：支付宝的“年度账单”是bill吗？NO.1支付宝“账单”怎么说？支付宝”账单”是流水单也就是让你知道钱花哪了因此可以说↓annual account statement流水账account 账户statement 流水账单收入和支出记录~比如My Alipay annual account statement is zero and I got dropped.我的支付宝账单为零，我被支付宝嫌弃了。

支付宝'账单'其实也就是一个年度花销的总结↓annual expense summaryexpense /ɪkˈspens/花费看完'账单'我只想说：I'm broke!我好穷，穷到吃土~NO.2bill是什么？bill表示: 账单↓支付欠款的请求或写有欠款的纸条（是要求你付钱的单子~）比如water bill 水费单electric bill 电费单phone bill 话费单credit card bill 信用卡账单所以bill还可以表示：吃饭的账单比如get the bill 结账pay the bill 买单例句1：They asked the waitress for the bill.他们叫女服务员把账单拿来。

例句2：Could we get the bill, please?结账，谢谢~PS：这是英国人比较爱说的，美国人喜欢说check 比如：Check please.结账~。

2017考研英语阅读材料：支付宝发布2015全民账单现在越来越多的人喜欢在网上购物，或是使用移动支付手段付款，比如使用支付宝付款，支付宝2015年的账单已经出来了。

下面我们大家一起来看一下网的小编为大家整理的关于2017考研英语阅读材料：支付宝发布2015全民账单的一些资料，帮助大家更好的做好考研英语的复习备考工作。

Shanghai tops Alipay s average spending list支付宝发布2015全民账单：上海居全国首位Shanghai residents spent more on average than those of any other Chinese provincial-level region in 2015 on Alipay, the country s largest online payment platform, according to a new report.据一项最新调查，中国最大的网上支付平台支付宝2015年帐单发布，上海市民的人均消费水平高于全国其他省。

Average individual spending in the financial hub was 104,155 yuan (15,832 US dollars) on Alipay last year, the highest in the country, according to the report, released Tuesday by Ant Financial, Alibaba s financial service affiliate, which operates Alipay.据阿里巴巴旗下运营支付宝平台的金融子公司蚂蚁金服星期二(1月12日)发布的数据，2015年，上海人均支付金额达到104155元(约合15832美元)，居全国首位。

Zhejiang Province in east China ranked second, with 94,192 yuan spent per person on average on Alipay, followed by Beijing, and the eastern coastal provinces of Jiangsu and Fujian.中国东部浙江省以94192元的人均帐单金额排第二，北京、东部沿海城市江苏和福建分列3～5位。

支付宝广告词篇一：支付宝账单日记广告分析摘要支付宝是阿里巴巴集团于20XX年底创办的独立第三方支付平台。

现在支付宝注册用户已经突破2亿，日交易额达到7亿，日交易笔数达到400万笔。

目前除淘宝和阿里巴巴外，支持使用支付宝交易服务的商家已经超过46万家：涵盖B2c、网游、航空旅游酒店、教育缴费、公共事业缴费、传统行业(物流、保险等）、海外商户等领域。

支付宝致力于为中国电子商务提供“简单、安全、快速”的在线支付解决方案。

支付宝公司从20XX年建立开始，始终以“信任”作为产品和服务的核心。

作为中国主流的第三方网上支付平台，不仅从产品上确保用户在线支付的安全，同时致力于让用户通过支付宝在网络间建立信任的关系，去帮助建设更纯净的互联网环境。

支付宝提出的建立信任，化繁为简，以技术创新带动信用体系完善的理念，深得人心。

在迎来成立十周年纪念之际，支付宝公司推出了全新TVc《账单日记》，通过一位女生的成长经历，表现了十年来支付宝所记录下的生活点滴、所带来的生活变化，以及“知托付”的品牌理念。

关键词：情感述求；支付宝时刻；晒账单支付宝《账单日记》广告分析一、支付宝品牌策略（一）、支付宝品牌定位支付宝(alipay)的发展之始,是淘宝网为了解决网络交易安全所设的一个功能,使用“第三方担保交易模式”,买家将货款透过支付宝账户,向卖家通知发货,确认收到商品后指令支付宝放款,完成网络交易。

作为一个方便使用的网上购物交易支付方式,支付宝已被千万人接受和使用。

20XX年12月,支付宝成为独立公司。

[1]（二）、品牌任务:1.树立支付宝企业品牌形象:可信赖的(针对国家、合作伙伴、用户多个层面);2.实现用户对支付宝品牌的全面认知,了解品牌的内涵、外衍。

（三）、传播策略:品牌传播进一步夯实支付宝的基石;一个从功能到感性的概念跳跃,赋予支付宝品牌人文的情感和丰富的含义,来生动地达到信赖的结果。

（四）、品牌的核心传播概念:支付宝品牌的核心传播概念是:“支付宝知托付。

china daily 双语新闻Alipay shocks online spendersYou spend lots of time and money shopping online during the past year and somehow you lost track of both.去年，你将⼤把的时间和⾦钱都花在了购上，但却从未留意过这两项的付出。

That’s why when you received you annual statement from Alipay, the Chinese third-party online payment platform, you probably got a nasty surprise.这就是为何当你收到第三⽅⽀付平台“⽀付宝”的年度账单时，会感到有惊⽆喜的原因了。

The annual statement, which shows consumers’ personal spending and online payment patterns, caused a stir when it was released by Alipay on Jan 15. Many micro-bloggers shared how much money they spend shopping online, mostly on Taobao, and how they felt after discovering the extent of their consumption. As you may have guessed, most of them were shocked by their statement.⽀付宝于1⽉15⽇发布了个⼈年度账单，列出了⽤户的个⼈开销以及在线⽀付⽅式，这随即引起轰动。

微博上⼈们（其中⼤部分为“淘宝控”）纷纷晒出购账单以及看到⾃⼰消费额后的感想。

年度账单annual spending reportAlipay 2017 Spending Report that based on a person's history of mobile purchases that went online on Wednesday has sparked a public outcry over privacy issues.3日上线的基于个人移动购物历史记录的支付宝2017年度账单引发了公众对于隐私问题的担忧。

3日，我国领先的电子钱包应用（leading e-wallet app）支付宝推出2017年度用户支出账单（spending/transaction report）。

账单中，支付宝为用户统计了2017全年支出及消费情况，并预测出用户在2018年的消费关键词，激发用户晒图欲望。

但当日下午，法律界人士对账单首页的一行小字"我同意《芝麻服务协议》"提出质疑，认为支付宝在用户不知情状态下获取信息。

这些字隐藏在首页下方（be buried at the bottom of the landing page），非常不显眼，并自动呈现勾选状态（be ticked by default），也就意味着用户如果不取消勾选，就自动视为同意。

用户在查看支付宝账单时，可能不知不觉中就授予了支付宝收集用户信息并将其与合作机构分享的权利（give Alipay the authorization to collect users' information and share it with partner organizations）。

网友纷纷对支付宝的“套路”表示不满。

支付宝于3日晚间发布道歉声明并调整了设置（tweak the settings），让该条款声明在页面上更加显眼（make the agreement statement more prominent on the page），并为已经默认勾选了同意协议的用户提供了取消同意（rescind their consent）的办法。

对支付宝的介绍英文作文英文：As an avid user of Alipay, I can confidently say thatit has revolutionized the way I handle my financial transactions. Alipay is a third-party mobile and online payment platform, similar to PayPal, that was establishedin 2004 by the Alibaba Group. It is the most widely used third-party online payment service provider in China, andit has expanded its services to other countries around the world.One of the things I love about Alipay is its convenience. I can use it to pay for almost anything –from groceries at the local market to online shopping on Taobao, Alibaba's e-commerce platform. I can also use it to pay my utility bills, book movie tickets, and even transfer money to friends and family. The best part is that I can do all of this with just a few taps on my phone. It has truly made my life so much easier.Another great feature of Alipay is its security. The app uses advanced encryption and security technologies to protect my financial information, and it also offers a buyer protection program that guarantees a full refund if I encounter any issues with my purchases. This gives me peace of mind when I shop online or make transactions with people I don't know.Furthermore, Alipay offers a wide range of financial services, such as wealth management, credit services, and insurance. I can invest in money market funds, apply for a credit line, or purchase insurance policies, all within the app. It's like having a bank and an investment firm in the palm of my hand.Overall, Alipay has become an indispensable tool in my daily life. I can't imagine going back to the days of carrying cash or swiping my card for every purchase. With Alipay, everything is just a scan or a tap away.中文：作为一个支付宝的忠实用户，我可以自信地说它彻底改变了我处理金融交易的方式。

Title: My Experience with Alipay: A Game Changer in Digital PaymentsHey there! As a high school student whos always on the go, Ive got to share my experience with Alipay, a mobile payment app that has completely revolutionized my life. Its not just an app its a lifestyle!A couple of years back, I was always fumbling with coins and notes, especially during lunch breaks or after school when Id rush to buy a snack or a drink. But then, I discovered Alipay, and it was like finding a treasure trove of convenience.First off, the setup was a breeze. I downloaded the app on my smartphone, linked it to my bank account, and voila! I was ready to go cashless. The interface is userfriendly, with all the features neatly organized. Its like having a personal financial assistant in your pocket.One of the features I love the most is the QR code scanning for payments. Whether its at a local café or a streetside food vendor, all I have to do is scan the QR code, and Im done. No more waiting in long lines or worrying about having the exact change. Its super fast and secure.But Alipay isnt just about payments. Its also a hub for various services. I use it to pay my utility bills, top up my phone, and even book tickets for movies or events. Its like a onestopshop for all my needs.Another cool thing is the ability to split bills with friends. After a group meal, we just input the amount each person owes, and Alipay takes care ofthe rest. No more awkward moments of dividing the bill or waiting for someone to pay you back.Alipay also keeps me updated with the latest deals and discounts. Ive saved a lot on my purchases just by using the app. Plus, its environmentally friendly, reducing the need for paper currency and receipts.In conclusion, Alipay has been a gamechanger for me. Its made my life so much easier and more organized. If you havent tried it yet, I highly recommend giving it a go. Its not just about making payments its about embracing a smarter, more efficient way of living. Trust me, once you start using Alipay, youll wonder how you ever managed without it!。