新视野商务英语(下册)大纲

新视野商务英语视听说第四版下册u7第一部分：主题概述1.1 介绍在新视野商务英语学习系列中，第四版下册的第七单元是关于文化多样性的。

这个主题在今天的全球化社会中变得越来越重要，因此学习这一主题将有助于我们更好地了解不同文化之间的差异和共同点。

1.2 主题重要性和意义文化多样性不仅是我们个人成长和发展的重要组成部分，也是商务交流中需要考虑的重要因素。

通过学习这一主题，我们可以更好地了解他人的文化，增进彼此之间的理解和尊重，从而更有效地进行商务沟通和跨文化合作。

第二部分：深度探讨2.1 文化多样性的定义和范围文化多样性指的是来自不同地区、国家或民族的人们之间的文化差异。

这包括语言、宗教、价值观念、习俗、传统等方面的差异。

在商务环境中，文化多样性也体现在商务礼仪、谈判风格、决策方式等方面。

2.2 文化多样性对商务交流的影响不同文化背景的人们在进行商务交流时，往往会受到自己文化的影响。

这可能导致在沟通方式、谈判技巧、合作模式等方面出现误解和冲突。

因此了解文化多样性对商务交流的影响至关重要，可以帮助我们更好地应对跨文化交流中可能遇到的问题。

2.3 跨文化合作的挑战与机遇跨文化合作往往伴随着挑战，但同时也带来了机遇。

挑战主要来自于文化差异带来的沟通障碍、信任缺失以及合作协调的困难。

然而，跨文化合作也为我们提供了更广阔的发展空间和更丰富的思维碰撞，可以促进创新和知识的交流。

第三部分：个人观点和理解在我看来，文化多样性是我们今天这个多元化世界所必须面对和适应的。

作为一名商务人士，我们应该尊重并学会理解不同文化背景的人们，建立跨文化的合作关系。

这需要我们具备一定的跨文化交流技巧和跨文化管理能力，以更好地应对国际商务环境中的挑战和机遇。

第四部分：总结与回顾通过对新视野商务英语视听说第四版下册u7主题的深度探讨，我们更全面地了解了文化多样性对商务交流的影响，以及跨文化合作所面临的挑战与机遇。

在个人观点和理解方面，我们也意识到了尊重文化多样性的重要性。

《新视野英语》课程教学大纲（College English）适用专业：非英语专业专科课程编号：010019总学时：约132-260课时学分：8-16学分开设时间：第1-2学年课程性质：公共基础课制定单位：外国语言文学系修订日期：2011年11月一、课程授课对象全校非英语专业大一学生二、课程培养目标与要求本课程要求学生己掌握1000-1600个左右的词汇，在听、说、读、写、译等方面受过初步的训练。

本课程目的是：经过132学时的课堂教学，使学生掌握一定的英语基础知识和技能，发展听、说、读、写的能力，从而能借助词典阅读和翻译有关英语业务资料，在涉外交际的tl常活动和业务活动中进行简单的口头和书面交流。

并指导学生学习英语的方法，培养学生的自学能力和自学习惯，并且为今后进一步提髙英语的交际水平打下基础。

1）知识目标进一步扩大词汇量；纠正英语发咅，把握正确的语咅语调；加强和巩固英语语法知识；增大英语阅读量和加快英语的阅读速度；提高英语听力理解能力；掌握英语的一些口常会话；掌握一些应用文的写作方法和技巧；学握初步的翻译技巧；2）能力目标听：能听懂日常和涉外业务活动中使用的结构简单、发音清楚、语速较慢（每分钟120词左右）的英语对话和不太复杂的陈述，理解基本正确。

说：能简单地进行日常和涉外业务活动的交流。

能就课文内容较熟练地进行问答，并作简单的讨论；经过准备，能简单地复述所听到的或读过的文段，内容有一定的连贯性。

读：能根据上下文理解课文作者的态度和观点。

能借助词典读懂难度略低于所学语言材料, 生词率不超过3%。

阅读速度不低于每分钟50词。

能读懂通用的简短的实用文字材料, 如信函、产品说明等，理解基本正确。

写：能用所学的词汇和语法写出简单的书信、便条和通知，填写简单个人履历表等。

书写格式、行文及常用语等无严重错误，格式基本恰当，表达清楚。

译：能借助词典将接近于教材内容难度的一般题材的文字材料译成汉语。

理解正确，译文达意。

Unit 12. Part 2 Listening Practice: Task 1(1) I hope the noise isn’t bothering you?It’s no bother!(2) Why don’t we start at the workshop?Sure. I’ll follow you.(3) What did you think of our factory?Very big and modern.(4) What’s your overall impression?I’m very favourably impressed.(5) How big is your factory?The multiplex of 9 buildings totals 767,708 square feet of floor area.(6) What is your market share?45%(7) How many workers are there in your factory?At present, there are 2,000 workers at the plant.(8) Well, shall we have a break? You must be tired, having seen all of our plants all at once.Not really. But there is a lot to take in. Let’s have break!(9) Are all the products available now?Of course. We have good stock levels.(10) Is there anything else you’d like to see?I’d like to visit your research department.Task 2-2Richard: Good morning. Welcome to our company.Thomas: Good morning. Thank you for your reception.R: I’m Richard Black, the Sales Manager.T: Nice to meet you, Richard. I’m Thomas Brown, the Purchasing Manager from ATC,R: How was your journey?T: Not woo bad. Thank you. Er… Let’s turn to business. Could you tell me how large the plant is? R: It covers an area of 25,000 square metres.T: When was the plant set up?R: In the early 1960s.T: What are your newest products?R: Here are some brochures about our product. Please look on Page 13; all the new products are listed there.T: These products are pretty good. Could you briefly tell me about your production methods? R: Of course. I can show you our production systems on video.T: OK. But if you don’t mind, I prefer seeing the factory for myself.R: That’s fine. I was hoping you would. If you have enough time, we’ll be pleased to give you a tour.T: That’s very kind of you. I’ve been looking forward to seeing your factory.R: When can we arrange the tour? What time would be convenient for you?T: I’m free tomorrow. There’s nothing like seeing products being produced firsthand.R: That’s for sure. You’ll know all about them after the tour.T: I hope to learn a lot from this visit.Part 3. Language Focus A: Follow-upPractice: Task 1Richard: Thank you for coming today, Thomas. We can start any time you’re ready.Thomas: Hello, Richard. I’m all set.R: You said yesterday that you wanted to see the production line. The tour will last about an hour. T: No production.R: First, you’ll have to put on this helmet, I’m afraid.T: OK. But, this one seems a little small.R: Please try this one.T: That’s much better.R: Well, this is our production shop. We will start with the assembly line.T: That’s fine. I’ll just follow you.R: Please stop me if you have any questions.T: OK. I’d like to know if the assembly line is fully automated.R: No, it’s half-automated.T: What’s the monthly output?R: 5,000 units per month. But we’ll be making 6,000 units at the beginning of November.T: That’s wonderful. What’s your usual percentage of rejects?R: Only 1% in normal operations.T: It’s amazing. How do you control the quality?R: All products go through three checks during the whole manufacturing process.T: How do you do that?R: First, our workers will confirm the quality of each part according to the regulations at every point in the process. We also have computer-controlled equipment to test the quality of the semi-finished product and of the final product as well. Lastly, we send some products to our public quality-control centre for checking.T: Wonderful. One more question: Is every part of the process, from the first stages to the finished product, carried out at this plant?R: Absolutely. That keeps us competitive in the tough international market.T: Is that where the finished products come off?R: Yes.Part 4. Video 1P: Welcome to our Ford Rouge Factory tour. First, let me give you a brief introduction of Ford. Ford Motor manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company has core and affiliated automotive brands. The Ford Rouge Factory is located in the south of Detroit at the meeting of the Rouge and Detroit Rivers. The original Rouge complex is a mile and a half wide and more than a mile long. The multiplex of 93 buildings totals 15,767,708 square feet of floor area. Buildings include plants for tire-making stamping, engine casting, frame and assembly. A massive power plant produces enough electricity to light a city the size of nearby Detroit, and a soybean conversion plant turns soybeans into plastic auto parts. Our factory tour has four parts: First, you will take the Historic Driving Tour. Buses will transport you for a narrated tour past famous land marks and behind the scenes of this massive manufacturing complex. It will take approximately20 to 30 minutes. Second is the Rare Historic Footage Viewing. Here you will see a short film of rare, never-before-seen historic footage. You will learn about the triumphs and tragedies surrounding the Rouge. It takes 13 minutes. Third is the Virtual Reality Experience. A virtual reality will provide you with a 360-degree look at how automobiles are made. The approximate time for this is 15 minutes. Finally, we come to the Assembly Plant Walking Tour. You will tour the factory and see where the new Ford F-150s are assembled in the new, lean and flexible manufacturing plant. Visitors will have the opportunity to view the final assembly process from a elevated walkway. The tour takes about 30 to 45 minutes.Part 5. Language Focus B: Follow-upPractice: Task 1Richard: That’s the end of the factory tour, Thomas.Thomas: It’s very kind of you, Richard. Thank you. The tour of the production shop has given me a very good idea of your production process.R: My pleasure! What’s your general impression, Thomas?T: Very impressive. I especially enjoyed the speed of your assembly line. It gives you an edge over your competitors.R: It does. No one can match us where high performance production speed is concerned, and you know, we owe that to our engineers and technicians. They designed and built the assembly line and succeeded in making it operational within six months.T: How much do you spend on new product development every year?R: About 8% to 10% of the gross sales.T: That’s a lot of money. Terrific! If I placed an order right now, how long would it be before I got delivery?R: It would largely depend on the size of the order and the items you want.T: Yes. What’s that building opposite us?R: That’s the warehouse. We keep a stock of the faster moving items so that urgent orders can be met quickly.T: Could you give me some brochures on your products? I’d like to let my manager know more about your production; and if possible, maybe he could also visit the plant someday.R: OK. Here’s our sales catalogue and some literature. Just let me know if you want to bring anyone else for a tour.T: Thank you very much.Part 6. Video 2Lily Wu: Hello! Everyone, I’m Lily Wu. Welcome to our factory and to the virtual Victory Instant Noodle Factory tour. I will be your guide for the tour. First, I want to give you a brief history of the manufacturing process of instant noodles. The first instant noodles were made in Japan in 1958. Today noodles are known around the globe. All over the world, every year, they are consumed at about 80 billion meals. Do you know how instant noodles are made? For such a simple-looking product, the manufacturing process is actually quite complex. Here we reveal the secrets of how instant noodles are made. All the facts are waiting for you on this virtual instant noodle factory tour. Please look at the PowerPoint slides. First, flour is transported by truck from storage silos. The flour is mixed and kneaded in a mixing machine to produce noodle dough. The dough is passed through a pair of rollers to roll it into sheets. The sheets are cut into fine strands. Pre-steaming gelatinses the noodles for easier digestion. The noodles are separated intomeal-sized blocks which are shaped into moulds. Noodles are first cooked in oil and then dried for easy storage and quick preparation by the consumer. The end! Packages of noodles are packed in boxes for shipping. That is the process required to produce instant noodles! Now let’s go to the production shop.。

新视野商务英语综合教程第二册简介《新视野商务英语综合教程第二册》是一本面向商务英语学习者的教材。

它旨在帮助学习者提高商务英语的听、说、读、写能力，并提供丰富的商务英语实践。

教材结构本教材共分为十个单元，每个单元都涵盖了一个特定的主题，内容包括词汇、语法、听力、口语、阅读和写作。

单元一：商务信函的写作与回复该单元旨在帮助学生学习和掌握商务信函的写作和回复技巧。

学生将学习如何写出专业、清晰和得体的商务信函，并提高其书写和组织能力。

单元二：商务会议的组织与主持本单元学习如何组织和主持商务会议。

学生将学习到相关的词汇、句型和技巧，以便能够在商务会议中流利地表达自己的想法和观点。

单元三：跨文化沟通这个单元旨在帮助学生学习如何进行跨文化交流和沟通。

学生将学习不同文化之间的差异，以及如何适应这些差异和提高与国际合作伙伴的沟通能力。

单元四：商务演示技巧本单元涵盖了商务演示的相关内容。

学生将学习到如何准备和进行商务演示，并提高演示技巧和表达能力。

单元五：市场营销该单元重点介绍市场营销的相关知识和技巧。

学生将学习到市场调研、品牌推广和销售策略等方面的知识，并能够运用这些知识进行商务沟通。

单元六：人力资源管理本单元将介绍人力资源管理的基本概念和技巧。

学生将学习到如何招聘、培训和管理员工，并了解人力资源管理的最佳实践。

单元七：商务谈判该单元旨在培养学生的商务谈判技巧。

学生将学习如何进行商务谈判并达成合作协议。

单元八：国际贸易本单元将介绍国际贸易的基本原理和实践。

学生将学习到国际贸易的流程、条款和技巧，并能够运用这些知识进行国际商务活动。

单元九：商务报道写作该单元将教授学生如何撰写商务报告。

学生将学习到报告写作的结构、语言和技巧，并能够撰写出有效的商务报告。

单元十：商务社交礼仪本单元将介绍商务社交的基本礼仪和技巧。

学生将学习如何在商务场合中与人有效沟通，建立关系并展示自信。

总结《新视野商务英语综合教程第二册》覆盖了商务英语学习的各个方面，包括写作、听力、口语、阅读和写作。