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外贸英语函电1PPT优秀课件

外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。

▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and

外贸英语函电PPT课件

外贸英语函电PPT课件

Learning objectives: •To enable students to master the principles of business letter writing; •To become acquainted with（开始熟悉） the general layout（总体） of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Identify and correct common errors（识别和改正常见错误） found in sentence structures
Master（精通） the natural written English
The most important objective of taking this course is ***To cultivate（培养） the sense of doing business • learning the tone of writing • learning the format （格式）(letter, memo（备注，便rd choice • learning the principles of writing • learning the skills of negotiation
• 学习内容：
– 本课程主要学习信例，大量学习外贸实务基本 环节中有代表性的信例。外贸实务基本环节有： 建立业务关系和资信调查、询盘、报盘和报价、 还盘、订单，履行订单、支付、包装和运输、 信用证的修改和展期、索赔和解决索赔等。

教学课件：《外贸函电》

教学课件：《外贸函电》

1. 礼貌 (Courtesy) 绝不是表面的客套，它意味着在书信 中非常巧妙地表示出诚挚的友情、诚恳的感谢、真诚 的礼貌、体贴的理解和由衷的尊重。因此，要通过具 体的语言形式得体地表达，就需要掌握一定的语言技 巧和使用恰当的措辞。 • 2. 体贴 (Consideration) 是商务信函写作应遵循的重要原 则。“体贴”就是采取收信人的态度(You-Attitude)，而 不是寄信人的态度(We-Attitude)，即采取以第二人称 “您”为出发点，而不是以第一人称“我”或“我们” 为出发点的态度。 • 3. 完整 (Completeness) 的信件应该包含所有必要的信息， 才能达到预期的理想效果。否则，既有失礼貌，也会 令收信人对你公司产生不良的印象。要确保信件的全 面完整，列好提纲非常重要，同时建议写完信后要用 五个W，来检验，即：
• 6. Concreteness
• Business writing should be vivid, specific and definite rather than vague, general and abstract, especially when the writer is requiring a response, solving problems, making an offer or acceptance, etc.
consent—the significance of essential communicating skills, because all business activities rely on satisfactory exchange of information. Writing a business letter is very important in the business world. If a businessman is unable to write an effective business letter, it is very difficult to express his opinions, which may cause some problems in doing business. In this project, students will learn about some knowledge of how to write a business letter, that is, 7C principles, three basic formats of business letters, and twelve parts of a business letter.

外贸英文函电甘鸿全套课件

外贸英文函电甘鸿全套课件
外贸函电——Unit 2 Establishing Business Relationships_ZMC
Writing Tips
Replace long words with shorter ones. Make sure each paragraph focuses on one idea. State facts, not opinions: if your product is new, tell the
外贸函电——Unit 2 Establishing Business Relationships_ZMC
3. Useful words and expressions
obtain...from: 从……获悉；从……得悉
e.g. I obtain your name from an old friend of mine.
countries (驻国外商务处) Exhibition and trade fairs (展览会与贸易展销会)
外贸函电——Unit 2 Establishing Business Relationships_ZMC

Introduction
2. Three points usually contained in letters aiming at establishing business relations:
l know the ways that an exporter can use to seek new customers；
l know how to write this kind of letter； l grasp the important words and phrases
learned.

《外贸英语函电》课件

《外贸英语函电》课件

探索如何提高外贸英语函电的写作水平和效率，例如积累词汇量，阅读范例信函 和进行模拟练习。
3
实用技巧和范例
了解商务信函的实用技巧和范例，例如怎样写询盘信，回复投诉以及提出建议等。
结论
总结基础知识和实践经验
总结学习外贸英语函电的基础知识和实践经验，加深对课程内容的理解。
回顾学习的收获和成果
回顾学习外贸英语函电所获得的收获和成果，以及如何货方式等，以便能够正 确地表达意思。
商务信函的写作规范 和注意事项
了解商务信函的写作规范 和注意事项，包括语法准 确性，礼貌用语和正式性 等要点。
商务往来实践
常见情景和问题
掌握商务往来中常见情景和问 题，例如洽谈合作，解决纠纷 和催款等。
问题和挑战
跨文化沟通
学习如何应对商务往来中的各 种问题和挑战，例如语言障碍， 文化差异和货物损坏等。
掌握商务往来中的跨文化沟通 技巧，例如尊重他人文化，避 免误解和合理调整期望值等。
写作技巧和方法
1
写作技巧和方法
学习商务信函的写作技巧和方法，例如清晰简洁的语言，逻辑结构和恰当的礼貌 用语。
2
提高写作水平和效率
展望未来发展和应用前景
展望学习外贸英语函电的未来发展和应用前景，以及如何不断提升自身的专业水平。
《外贸英语函电》PPT课 件
外贸英语函电课件大纲
简介
外贸英语函电是指在国际贸易中使用的商务信函，并且是用英语撰写的。学 习外贸英语函电对于从事国际贸易的人员至关重要。
外贸英语函电的基础知识
商务信函的格式和结 构
了解商务信函的标准格式 和结构，包括信头，日期， 称呼，正文和落款等部分。
商务信函中的常用词 汇和用语

电子课件外贸函电 全套课件500p

电子课件外贸函电 全套课件500p


Nowadays, more and more people like to do business through a fax machine by sending faxes or even on the Web by sending e-mails. The former is the abbreviation of facsimile, which is actually an exact copy of a document, a picture or a piece of writing sent or received by an electronic system using telephone lines.



(1)
Jameson & Sons Ltd. 34 Madison Square Melbourne E.C.2. Australia Tel: (0536) 70525345 Fax: 356467132


January 25, 20_ Our Ref. No … Your Ref. No …

The latter is correspondence sent or received on the Web. At the moment, the -commerce involves offering, ordering, enquiring, payment and complaint etc. But all these are still based on the business letters.
外贸英语函电
电子课件
.
Unit 1 Modern Business Letters

外贸函电课件整合完整版

外贸函电复习第一章商务信函基础知识English Correspondence for International TradeTo understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).Unit OneBasic Knowledge of Business Letter WritingThe structure and layout of a business letterWriting principles of business letter (7C原则)Courtesy 礼貌Consideration 体谅Completeness 完整Clarity 清楚Conciseness 简洁Concreteness 具体Correctness 正确第二章建立贸易关系Unit TwoEstabilishing Business Relations建立贸易关系是交易的第一个环节。

良好的开端是成功的一半。

因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。

Estabilishing Business Relations1、常用模式1.进口商写给出口商2.出口商写给进口商Dear Sirs; Dear Sirs;A.如何得知对方信息 A.如何得知对方信息B.表明自己意图 B.得知贵方有需求C.介绍本公司 C.介绍本公司D.请提供相关信息 D.随函附寄目录等E.盼回复 E.盼回复2、常用句型A类：从…得知贵方信息We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance.从中国国际贸易促进委员会获悉，你们有意购买电器用品。

外贸英语函电 全套课件

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1.2.3 The Salutation（称呼） 称呼是指写信人对收信人的称呼，位置在封内
地址下2～3行，并与之平头。 在商业信函中一般通用的称呼为Dear Sir或者
Dear Sirs。但美国人通常使用Gentlemen 而不是 Dear Sirs。请注意，不能使用单数的Gentleman， 或者Sir /Sirs。在称呼后用逗号或者冒号都可以， 前者在英国常用，后者在美国采用。现在一些 公司的主管是女性，单数用Dear Madam 或者 Madam。如果不知道对方是男性还是女性，用 Dear Madam or Sir更好一些。
与其他形式的创作一样，外贸函电的写作没有什么不同， 也是写信人的一种创作活动。良好的英文是写好商业信 函的重要基础之一。写信人应该尽量避免语法错误及各 种词不达意所带来的误解。评判外贸函电及其他很多商 业信函的标准，一般可归纳为7C基本原则。
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1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey
briskdemand活跃的需求supplyfromstock现货供应placelargeorders大量订购placeorder下订单ourentiresatisfaction使我们完全满意价目表competitiveprice具有竞争性的价格意指价格相当低keenprice克已价格低价廉价moderateprice公道价格reasonableprice优惠价格ceilingprice最高价顶价maximumprice最高价minimumprice最低价averageprice平均价格baseprice底价rockbottomprice最低价bedrockprice最低价samplebooks样品本簿catalogue目录本目录本一般印有详细规格和商品号码

外贸函电课件

Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@
Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@
Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China
Feb.15th, 2009 Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang The Complimentary Close Chief Buyer

实用外贸英语函电教程 全套课件

❖Thank you for the samples that you sent to us on November 20. We are pleased to place an order as specified on the enclosed order sheet.（谢谢 贵方11月20日寄给我方样品，我方乐意订购，详 情见所附订单。）
2020年6月5日
外贸英语函电
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3. Clearness (清楚)
❖1) Pay attention to choosing the concise and accessible expressions and trying to avoid using the words, and sentences equivocal in meaning. （选择简明易懂的词语，尽是避免意义上模棱两 可的词语和句子。）
2020年6月5日
外贸英语函电
13
❖3) Pay attention to the object of the pronoun and
the relations between the relative pronoun and the antecedent.（注意代词的指代对象和关系代 词与先行词的关系。）
与实务等。
2020年6月5日
外贸英语函电
4
Preparation before Writing
❖1. Studying your reader’s interest, that is, thinking of what your reader thinks. (研究读者的 兴趣，那就是说，想读者之所想。)
2020年6月5日
外贸英语函电
12
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外贸函电复习第一章商务信函基础知识English Correspondence for International TradeTo understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).Unit OneBasic Knowledge of Business Letter WritingThe structure and layout of a business letterWriting principles of business letter (7C原则)Courtesy 礼貌Consideration 体谅Completeness 完整Clarity 清楚Conciseness 简洁Concreteness 具体Correctness 正确第二章建立贸易关系Unit TwoEstabilishing Business Relations建立贸易关系是交易的第一个环节。

良好的开端是成功的一半。

因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。

Estabilishing Business Relations1、常用模式1.进口商写给出口商2.出口商写给进口商Dear Sirs; Dear Sirs;A.如何得知对方信息 A.如何得知对方信息B.表明自己意图 B.得知贵方有需求C.介绍本公司 C.介绍本公司D.请提供相关信息 D.随函附寄目录等E.盼回复 E.盼回复2、常用句型A类：从…得知贵方信息We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance.从中国国际贸易促进委员会获悉，你们有意购买电器用品。

2、常用句型A类：从…得知贵方信息Your name and address have been given to us by Smith Co.,Inc.in New York, who has informed us that you are one of the leading importers of Light Industrial Products in your country.据纽约史密斯公司介绍，得知你公司名称和地址，并得知你们是贵国轻工业产品的主要进口商之一。

On the recommendation of…Co.Ltd.,we have learned with pleasure the name of your firm andshall be glad to enter into business relations with you.承蒙…有限公司的介绍，得知贵公司名称，我们非常乐意与贵方建立贸易关系2、常用句型A类：从…得知贵方信息类似的表达还有：We have obtained your name and address from…Through the courtesy of…,we come to know your name and addressWe own your name and address to…2、常用句型B类：表明意图我们有幸自荐，以期与你公司建立业务关系。

We have the pleasure to introduce ourselves to you with a view to building up business relations with your firm.我们有幸自荐，望能有机会与贵公司合作扩大业务。

We have the pleasure of introducing ourselves to you with the hope that we may have an opportunity of cooperating with you in your business extension.我们冒昧写信以期与贵公司建立业务关系。

We take the liberty of writing to you with a view to building up business relationship.2、常用句型B类：表明意图我们专营中国棉织品出口，愿与你们进行交易。

Specializing in the export of Chinese Cotton Piece Goods,we express our desire to trade with youin this line.我们欣然寄上自荐信，希望是互利关系的前奏。

We are glad to send you this introductory letter,hoping that it will be the prelude to mutually beneficial relations between us.我们愿在平等互利、互通有无的基础上与贵公司建立业务关系。

We are willing to enter into business relations with your firm on the basis of equality,mutual benefit and exchanging of needed goods.本信的主要目的是探索与你们发展贸易的可能性。

The purpose of this letter is to explore the possibilities of developing trade with you.2、常用句型C类：介绍本公司我们经营的业务主要是化肥。

Our lines are mainly chemical fertilizers.我们是声誉卓著的出口商，长期经营此商品的出口业务。

We are exporters of long standing and high reputation, engaged in exportation of the articles.我公司与此地可靠的批发商有密切联系，能与你公司做可观的进口业务Being closely connected with reliable wholesalers here, we shall beable to do considerable import business with you.我方对该货品拥有广泛的销售网，确信能以最低价格销售贵方产品。

We have extensive sales network for this line of goods, so we are confident that we can sell your products at the lowest possible prices.2、常用句型C类：介绍本公司我方在贸易界有极好的关系，对这类产品的进口有丰富的经验。

We have excellent connections in the trade and are fully experienced with the import business for the type of product.本公司是…地区…产品的首要出口商之一，因20年来的成功经验而享有佳誉，相信贵方会对本公司的优质产品和服务感到满意。

We are one of the leading exporters of 产品in地区and have enjoyed an excellent reputation through 20 years’successful business experience. We are sure that you will be quite satisfied with the excellent quality of our goods and services.2、常用句型C类：介绍本公司其他表达方法有：Our company deals with(handles,deals in, trades in, is in the line of) the import and export of…We specialize in the exportation ofWe are one of the largest…importers in our country and have handled with various kinds of the products for about 10 years.2、常用句型D类：提供信息进口商要求出口商提供信息：请提供你公司…的各种详细规格，并告知付款条件和折扣率Please submit full specifications of your…together with terms of payment and discount rate.请提供在花样和质量上与随函所附样品最近似的人造丝手帕样品。

Please furnish us with your samples of Rayon Handker-chiefs closest in designs and quality to those we enclose here.若能尽快提供你方各类产品的详细情况，我们将不胜感激。

We appreciate it very much if you can provide us with the specific details of your all kinds of goods.2、常用句型D类：提供信息出口商给进口商随函附寄目录等：为使你公司对我们所经营的各种手工艺品质量有所了解，现航寄去目录一份，及几份样品供参阅。

In order to give you some idea of various qualities of Handicrafts we carry, we have pleasure in forwarding you by air one catalogue and a few samples for your perusal(熟读，精读).2、常用句型E类：盼回复如果你方能尽早回复，我们将不胜感激。