剑桥商务英语 How to write a proposal

bec作文proposal格式英文回答：As a BEC (Business English Certificate) candidate, I would like to propose a format for the BEC writing task. The writing task is an important part of the BEC exam, and it is crucial to have a clear and effective format to follow. In my proposal, I will outline a format that I believe will help candidates to organize their ideas and write a coherent and persuasive essay.Firstly, the writing task should begin with an introduction that clearly states the topic and the candidate's position on the topic. This introduction should be concise and engaging, and it should provide a preview of the main points that will be discussed in the essay. For example, if the topic is about the advantages and disadvantages of working from home, the introduction should briefly mention the benefits and drawbacks of remote work.Next, the body of the essay should be divided into paragraphs, with each paragraph focusing on a different main point. Each paragraph should begin with a topic sentence that introduces the main point, followed by supporting details and examples. It is important to use transition words and phrases to connect the paragraphs and create a smooth flow of ideas. For instance, when discussing the benefits of remote work, one paragraph could focus on the flexibility it offers, while another paragraph could discuss the cost savings for both employees and employers.Finally, the essay should conclude with a summary of the main points and a restatement of the candidate's position on the topic. The conclusion should leave a strong impression on the reader and reinforce the main arguments presented in the essay. It is also a good idea to end with a call to action or a thought-provoking statement to leave the reader thinking about the topic.中文回答：作为一名BEC（商务英语证书）考生，我想提出一个BEC写作任务的格式。

剑桥商务英语高级写作In the realm of business English, the Cambridge Business English Certificate (BEC) Higher exam stands as a prestigious milestone. The writing section, particularly, demands a high level of proficiency, encompassing both clarity and precision. This article aims to provide a comprehensive guide for candidates preparing for the BEC Higher writing section, focusing on key strategies, common pitfalls, and practical tips to ace this challenging component.**Understanding the Format**The BEC Higher writing section typically consists of three tasks: a letter writing task, a report writing task, and a proposal or essay writing task. Each task requires a distinct approach and attention to specific formatting and structural elements.**1. Letter Writing**Letters in a business context should be formal, direct, and concise. They should follow a standard business letter format, including a heading, date, address, salutation,body, closing, and signature. When writing a business letter, it is important to identify the purpose of the letter clearly and structure the content accordingly. Use appropriate language and tone, and ensure that all information is presented in a logical and organized manner. **2. Report Writing**Reports are a common form of communication in the business world. They are used to present information, analyze data, and make recommendations. When writing a report, it is essential to structure the content in a clear and logical manner, including an introduction, main body, and conclusion. Use tables, charts, and graphs to present data visually and make it easier to understand. Ensure that the language used is professional and objective, avoiding colloquialisms or informal expressions.**3. Proposal or Essay Writing**The proposal or essay writing task requires candidates to present an argument or solution to a given problem. This task demands critical thinking, analytical skills, and the ability to persuade the reader. When writing a proposal or essay, it is crucial to identify a clear position orargument and support it with evidence and examples. Use transitional words and phrases to connect ideas andmaintain a logical flow. Avoiding grammar and spellingerrors is also crucial to ensure a professional impression. **Common Pitfalls to Avoid**In the BEC Higher writing section, there are several common pitfalls that candidates should avoid. Firstly,failing to plan and organize the content can lead to a disjointed and incoherent text. Secondly, using informal language or colloquialisms can detract from the professionalism of the writing. Additionally, ignoring the specific requirements of each task can result in a poorly executed response. Lastly, not proofreading and editing the writing can lead to grammar and spelling errors, which can significantly impact the overall impression.**Practical Tips for Success**To excel in the BEC Higher writing section, candidates can follow these practical tips. Firstly, practice writing regularly to improve their fluency and confidence. Secondly, familiarize yourself with the different writing tasks and understand the specific requirements of each. Thirdly, readsample answers and learn from their structure, language,and tone. Fourthly, pay attention to grammar and spelling, and use tools like dictionaries and grammar checkers to ensure accuracy. Finally, allocate enough time for planning, writing, and proofreading to ensure a well-executed response.In conclusion, the BEC Higher writing section requiresa high level of proficiency and attention to detail. By understanding the format, avoiding common pitfalls, and following practical tips, candidates can ace this challenging component and achieve their desired results. With dedication and practice, success in the BEC Higher exam is achievable.。

How to Write a Good Business Proposal?If you want to know how to write a business proposal, the person to ask is your customer. The goal of business proposal writing is to answer your custo mer's questions and persuade them to select you. Business proposal writing sho uld be more about your customer than it is about you. You should write your business proposal to meet your customer's expectations.A typical business proposal might include:∙ A Summary introducing your company, what you will do or provide to the customer, and how the customer will benefit from what you propo se.∙ A statement of work or technical approach describing what you will do or provide to the customer. If products are being proposed, then produ ct deions are usually provided (the amount of detail depends on the cus tomer’s requirements).∙ A management plan describing how you will organize and supervise any work to be performed. A schedule of major milestones（重大事件）andallocation（分配）of resources may be provided.∙Corporate（公司的）qualifications（资历，资格）that describe your cap ability to do or provide what you are proposing. Relevant prior experien ce is usually highlighted.∙ A Staffing（人员配备）Plan that describes how the project will be staff ed is sometimes on large service contracts. If particular people are impo rtant to the approach, their resumes（简历）are usually provided.∙Contracts（合同）and Pricing. If the proposal is being used to close a b usiness deal, then business and contractual terms are usually provided.7 Tips for Creating a Great Business Proposal:1.Write Clearly and Succinctly（简洁地）:When people begin reading the proposal, they have little or no idea what you are proposing, so youhave to walk them through the process. You do so by starting at thebeginning and clearly, simply, and logically moving forward by making your points one at a time.2.Make a Good Argument and Counter（反击，申辩）Possible Obstacles（障碍）:In a good business proposal, you put your best foot forwar d, put your company in the best light, and make yourself irresistible to the reader. The best way is to marshal（整理）the top facts and argume nts in your favor.3.Show your Personality:Far too often, business proposals are devoid（没有）of life. This is business and you have to follow some business conventions, but as you do, also let the reader see who you are. Share yo ur enthusiasm（热情）for your business, their business, the idea, ect. e Graphics（文字）Intelligently:Don't make the mistake of boggingdown a perfectly fine proposal with excess graphics. Just be sure that t he graphics reinforce the sale rather than distracting from the point. 5.Don't Overstate:Avoid exaggeration. Once readers think you're not shooting straight with them, they may question the truthfulness of everything in your proposal, then you may lose credibility.6.Avoid Boilerplate(样板文件)Language: Certainly you can reuse persuasive information from elsewhere, but try to keep it to a minimum and don't make it obvious. Your proposal should read as if it were created especially for this particular client or customer.7.Always Keep the Reader in Mind:A proposal is a marketing tool, and as such, remember Marketing 101: Stress benefits, benefits, benefits.Finally, while price is important and must be discussed, do so only after y ou have attracted readers with your crisp writing, powerful arguments, supp orting graphics, and enough potential benefits. Then you can go in for the sale.Questions:1.What are the purposes of a business proposal?2.When should prices be discussed in a business proposal?。

剑桥商务英语unit3作文In the fast-paced world of business, effective communication is paramount. Unit 3 of the Cambridge Business English course delves into the nuances of professional correspondence, highlighting the importance of clarity and brevity in written exchanges.The unit introduces learners to various business scenarios, such as writing proposals and reports, where the ability to convey complex ideas succinctly is crucial. It emphasizes the use of appropriate language and structure to ensure that the message is not only understood but also persuasive.Through practical exercises and case studies, Unit 3 equips students with the skills to navigate the complexities of business negotiations. It teaches them how to articulate their points of view with confidence and to respond to feedback constructively.Moreover, the unit covers the art of email etiquette, a critical aspect of modern business communication. It provides guidelines on how to craft professional emails that are courteous, informative, and prompt.Another key component of the course is the development of presentation skills. Unit 3 guides students through the process of creating and delivering impactful presentations,focusing on the organization of content and the use of visual aids to enhance understanding.The unit also touches on the importance of cross-cultural awareness in business interactions. It offers insights into different business practices and communication styles, preparing students to work effectively in a global context.In summary, Unit 3 of the Cambridge Business English course is a comprehensive guide to mastering the art of business communication. It provides a solid foundation for students to excel in the professional world, where theability to communicate effectively can be the difference between success and failure.。