types of advertising
In marketing, type of advertising refers to the primary “focus” of the message being sent and falls into one of the following four categories: Product-Oriented Advertising, which clearly promote a specific product to a targeted audience. Image advertising, which is undertaken primarily to enhance an organization’s perceived importance to a target market. Advocacy Advertising, which is intended to communicate a viewpoint about a controversial topic relating to the social, political, or economic environment. Public Service Advertising, whose message concerns an issue viewed as for the “greater good” of society.
Advertising vs. Publicity (1)
• “Advertising you pay for, publicity you pray for.” • Both advertising and publicity are very effective methods to promote and create positive awareness for a product, but there is a clear difference between the two: • Advertising is something you get by paying for it. Publicity however, is something you hope you'll get. • In other words, advertising is content you pay for (radio, TV, newspaper, banner advertising, etc). Publicity on the other hand, refers to free content about you and your company that appears in the media.
