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in Europe
Launching Amazon in the UK and Germany
Launching Amazon in France Amazon's Chanllenges in Europe Qrganization of Amazon European
Subsidiaries Going Forward Assessing the EDN Opportunity
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Launching Amazon in the UK and Germany
1998 entered the European market,targeting the two countries-the UK and Germany-that represented both the largest online markets and the largest markets for books in Europeny was beginning to face toughter competition from player.
So,Amazon started adding new product lines and features at a fast pace.
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Launching Amazon in the UK and Germany
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Launching Amazon in France
2000,9,Amazon launched France.
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in Europe
At the end of 2000, the international segment of Amazon comprising the UK,German,and the newly launched French and Japan(launched in November 2000)sites reached $381 million in sales, accounting for 13.8% of the company's total revenue.International sales grew 74% in 2001 to reach $661 million, accounting for 21% of sales.