商务英语3-5

商务英语谈判情景对话（5篇）商务英语谈判篇一Business NegotiationA: The seller Miss su representingKai ya Chocolate Manufacturing Co.LtdB: The buyer Mr.zhou representing zhong shang supermarket.A: Good morning, Mr.Zhou.Glad to meet you.B: Good morning, Miss su.It’s very nice to see you in person.A: How are things going?B: Everything is nice.A: So, what’s the topic of today’s meeting?B: Ok, after the last talk, we appreciate you price very let’s talk about the terms of payment.Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities.I’m sorry we can’t accept D/P terms.B: As for regular orders in future, couldn’t you agree to D/P?A: Sure.After several smooth transactions, we can try D/P terms.B: Well, as for shipment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: can you make it earlier? May be in March, our customer is eager for them.A: All right.Let me have a check, oh!There are some steam vessels available to your port, so we can make it in March.B: Good!By the way, when can I expect to sign the S/C?A: Mr.Zhou, would it be convenient for you to come again tomorrow morning.I’ll get the S/C ready tomorrow for your signature.B: That’s fine.See you Su.A: See you and thanks for coming, Mr.Zhou.常用商务英语谈判对话开场介绍篇二常用商务英语谈判对话:开场介绍篇编辑:Smart(1)A: I don’t believe we’ve met.B: No, I don’t think we have.A: My name is Chen Sung-lim.B: How do you do? My name is Fred Smith.A: 我们以前没有见过吧？B：我想没有。

英语初级商务英语（集锦5篇）1.英语初级商务英语第1篇_ccruals 增值，应计achieve 获得或达到，实现，完成acknowledge 承认，告知已收到(某物)，承认某人acquire 获得，得到_cquisition 收购，被收购的公司或股份acting 代理的activity 业务类型actual 实在的，实际的，确实的adapt 修改，适应adjust 整理，使适应administration 实施，经营，行政administer 管理，实施adopt 采纳，批准，挑选某人作候选人advertise 公布，做广告2.英语初级商务英语第2篇改进包装方法十分必要。

We’ve informed the manufacturer to have them packed as per your 我们已经通知厂商按你们的要求包装。

Packing has a close bearing on包装直接关系到产品的销售。

Packing also effects the reputation of our包装也影响产品的声誉。

A packing that catches the eye will help us push the醒目的包装有助于我们推销产品。

Buyers always pay great attention to买方很注意包装的情况。

I’m sure the new packing will give your clients我相信新包装定会使您的客户满意。

Different articles require different不同商品需要不同的包装。

Generally speaking, buyers bear the charges of包装费用一般由买方负担。

Packing charge is about 3% of the total cost of the3.英语初级商务英语第3篇完整拼出下列句中空格处的单词(注意是完整拼出)：Although he was a f( )e at school, he became a successful man 失败者He was so c( )s to know what was in the letter that he opened it ,even though it was addressed to his 好奇的Will you be quite f( )k with me about this matter? 坦白的In their school they have an i( )l of ten minutes for 间隔的时间The police watched the cafe to which the robber was known to r( ) 常去答案及解析：正确答案:failure 题目翻译:尽管他在学校是个失败者,最后他还是成了一个成功的人.正确答案:curious 题目翻译:他太好奇信里是什么,就打开了,尽管是寄给他姐姐的.正确答案:frank 题目翻译:你能非常坦白的告诉我这件事吗?正确答案:interval 题目翻译:在学校里,有十分钟的休息时间.正确答案:resort 题目翻译:警察们监视了强盗们常去的咖啡馆.4.英语初级商务英语第4篇找出与中括号内单词意义相近的单词：Steam can [generate] electricity by turning an electricHe earned high [commendation] from the people for hisThe policeman [halted] the speeding car to see if the driver wasI have a [sore] throat fromI will show you the [magnificent] palace of the答案及解析：正确答案:b题目翻译:发电机可以转化让水蒸汽产生电. 选项翻译改变产生停止覆盖正确答案:c题目翻译:他的勇敢赢得了人们很高的赞扬选项翻译报答自毫表扬考虑正确答案:a题目翻译:警察让超速的车停下检查司机是否喝酒. 选项翻译停止发现追捕拿正确答案:d题目翻译:我感冒喉咙痛. 选项翻译强壮微弱干净痛正确答案:a题目翻译:我带你去看国王华丽的宫殿. 选项翻译伟大的古代的钝的彩色的5.英语初级商务英语第5篇Achieving a successful mergerHowever attractive the figures may look on paper, in thelong run the success or failure of a merger depends on thehuman When the agreement has been signed and theaccountants have departed, the real problems may only just If there is a culture clash between the two companiesin the way their people work, then all the efforts of the financiersand lawyers to strike a deal may have been inAccording to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up totheir promise of shareholder value, riot through any failure in economic terms but because theintegration of people is Corporates, he explains, concentrate their efforts before amerger on legal, technical and financial They employ a range of experts to obtain themost favourable contract But even at these early stages, people issues must be takeninto The strengths and weaknesses of both organisations should be assessed and, ifit is a merger of equals, then careful thought should be given to which personnel, from whichside,should take on the keyThis was the issue in 20XX when the proposed merger between two pharmaceuticalcompanies promised to create one of the largest players in the For both companies themerger was intended to reverse falling market share and shareholder However, although thecompanies' skill bases were compatible, the chief executives of the two companies could not agreewhich of them was to head up the new This illustrates the need to compromise if amerger is to takeBut even in mergers that do go ahead, there can be culture One way to avoid this isto work with focus groups to see how employees view the existing culture of their Inone example, where two global organisations in the food sector were planning to merge, focusgroups discovered that the companies displayed very different One was sales-focused,knew exactly what it wanted to achieve and pushed initiatives The other got involved inlengthy discussions, trying out options methodically and making contingency The firstresponded quickly to changes in the marketplace; the second took longer, but the option iteventually chose was usually the correct Neither company's approach would have worked fortheThe answer is not to adopt one company's approach, or even to try to incorporate everyaspect of both organisations, but to create a totally new This means taking the best fromboth sides and making a new organisation that everyone can Or almost there will be those who cannotadapt to a different Research into the impact ofmergers has found that companies with differing management styles are the ones that need towork hardest at creating a newAnother tool that can help to get the right cultural mix isintercultural This involvescarrying out research that looks at the culture of a company and the business culture of thecountry in which it is It identifies how people, money and time are managed in a company,and investigates the business customs of the country and how its politics, economics and historyimpact on the way business is13 According to the text, mergers can encounter problems whenA contracts are signed tooB experts cannot predict accurateC conflicting attitudes cannot beD staff are opposed to the terms of the14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders wereB there was a fall in the demand for theirC there were problems combining their areas ofD an issue of personal rivalry could not be16 According to the text, focus groups can help companies toA develop newB adopt contingencyC be decisive and reactD evaluate how well matched they17 Creating a new culture in a newly merged organisation means thatA management styles become moreB there is more chance of the merger 中华考试网C staff will find it more difficult to adapt to theD successful elements of the original organisations are18 According to the text, intercultural analysis will showA what kind of benefits a merger can leadB how the national context affects the way a company isC how long it will take for a company culture toD what changes companies should make before a merger takes参考答案接解析《Achieving a successful merger》，实现一个成功的并购。

体验商务英语3习题答案体验商务英语3习题答案商务英语是一门广泛应用于商业领域的英语语言，它涵盖了商务交流、商务谈判、商务会议等多个方面。

学习商务英语对于从事国际贸易、跨国公司等工作的人来说非常重要。

而体验商务英语3习题是一种检验学习成果的方式，下面将为大家提供一些常见的商务英语3习题及其答案。

一、听力理解题1. What is the main topic of the conversation?答案：The upcoming business conference.2. What is the purpose of the speaker's call?答案：To inform the person about a change in the meeting time.3. What does the speaker imply about the new product?答案：It has received positive feedback from customers.二、阅读理解题Passage 11. According to the passage, what is the main purpose of a business plan?答案：To outline the goals and strategies of a business.2. What does the passage suggest about market research?答案：It helps businesses understand their target customers and competitors. Passage 21. What is the main topic of the passage?答案：The importance of effective communication in the workplace.2. According to the passage, what can poor communication lead to?答案：Misunderstandings and conflicts among team members.三、词汇运用题1. The company's profits have ________ significantly over the past year.答案：increased2. We need to ________ a solution to this problem as soon as possible.答案：find四、写作题Write an email to a potential client introducing your company and its products. Dear [Client's Name],I hope this email finds you well. I am writing to introduce our company, [Company Name], and the range of products we offer.[Company Name] is a leading provider of [industry/sector] solutions. With over [number] years of experience in the market, we have established ourselves as a trusted and reliable partner for businesses around the world. Our team of experts is dedicated to delivering high-quality products that meet the specific needs of our clients.We offer a wide range of products, including [product 1], [product 2], and [product 3]. Each of our products is designed with a focus on innovation, quality, and sustainability. We take pride in our ability to provide solutions that not only meet our clients' requirements but also exceed their expectations.I would be delighted to schedule a call or meeting to discuss how our productscan benefit your business. Please let me know a convenient time for you, and I will arrange the details accordingly.Thank you for considering [Company Name] as your potential partner. We look forward to the opportunity to work with you and contribute to your success. Best regards,[Your Name][Your Position][Company Name]以上是一些常见的商务英语3习题及其答案。

教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程3（第二版）》_Unit 5 Brand BuildingUnit Overview (单元概览)By studying this unit, you are expected to:●learn storytelling as an effective strategy in building a brand;●know the importance of brand positioning;●know how to enhance brand awareness through corporate blogs;●know how to strengthen brand loyalty;●know how to organize a PR event..Lead-in (主题导入)Task 1●Ask the students to write the word “brand” in the center of a piece of paper withthe books closed.●Tell the students that you are going to dictate 6 words that go with the word“brand” to form different terms associated with it.●Dictate the words from the book in alphabetical order. Spell out them ifnecessary.●Ask the students to compare their answers in pairs and then check them againstthe book.●Get the students do Task 1 individually and compare their answers in pairs asthey finish.●Explain the terms one by one.Task 2●Display pictures of some products such as a computer, a cell phone, a dress, ahandbag, a pair of trainers, a USB, etc.●Ask the students to work in pairs and discuss which factors (from A to G) theywould consider before making a purchase. The students may have differentconsiderations when buying different products. Encourage them to explain their options with arguments.●Encourage the students to come up with more factors.Reading A (精读课文)Task 1●Ask the students to recall what they’ve learned in Lead-in Task 1 about brandimage.●Introduce the concept of brand values. Then draw students’ attention to the factthat different brands may have different focuses: some focus on quality, some focus on price, some focus on user experience, etc.●Pair up the students and have them discuss their own experiences and feelingsabout these brands.●After pair discussion, invite some students having experiences of using some ofthese products or services to describe their feelings and impressions of these brand names.Understanding the Text●Display the logo of Nike and ask the students to share their perceptions of thislogo.●Tell the story of Nike (the goddess) to the students.●Pre-teach the words in the task which might be difficult for the students.●To encourage scanning, set a time limit for the students to read the text and finishthe task individually.●Check the answers and ask the students to locate the supporting information inthe text to prove their answers.Activity 1●This task can be assigned as an assignment before class.●Divide the class into groups of 4—6 students. Ask the students to brainstorm themajor characters and outline them together. Ask them to work together and drawa draft of the story.●Have each group present the story in class. They may even act it out by playingdifferent roles.●At the end of each presentation or performance, leave three minutes or so forQ&A.●Make comments on their brand stories and their performance. Awards should begiven to groups with good performance.Activity 2●Introduce the concept of slogan and display some notable slogans.●Have the students work in groups and study the slogans of the domestic sportsbrands in the textbook and choose the one(s) they appreciate with explanations.●Help the students summarize the features of the slogans and then come up with alist of criteria for good slogans.Reading B (泛读课文)Task 11●Ask the students to write down the brand names of some sports products in 30seconds. Ask them to compare the output in pairs: How many of them are local, and how many of them are foreign?●Ask the students to vote for three of their favorite brand names and make a list ofreasons to support their ranking.●Encourage the students to search for information on domestic sports products inadvance. Ask them to show their findings in class.●Ask the students to discuss the questions in small groups.●Ask a few groups to report back to the class on their discussion.2●Ask the students to figure out the structure of the report in Reading B. Then askthem to explain the function of each part in the report.●Ask the students to read the Introduction and Proceedings to finish Task 2.●Encourage the students to summarize the information in the text orally and thenfinish Task 3.●Ask the students to check the answers in pairs or ask six students to answer thequestions one by one.Activity 3●Introduce the activity by displaying the logos in Activity 2 and asking the classwhat they feel about them.●Introduce the concept of the logo and explain three types of logo design.●Draw students’ attention to the requirements of logo design.●Have the students work in groups and design the logos.●Ask the students to present their group logo to the class and explain the ideas ofthe design.Activity 4●This task can be assigned as an assignment before class.●Divide the class into groups of 4 students. Make sure that the students understandthe meaning of Internet security concerns and logistics issues of online retailers.●Introduce the concept of customer loyalty and illustrate some common loyaltyprograms.●Ask the students to work out the methods to enhance customer loyalty byfocusing on Internet security concerns and logistics issues.●Ask several groups to report the outcome of their discussion by giving a shortpresentation.●Comment on the students’ presentations.Listening (听力练习)●Start this task by reviewing the concept of brand values with the students.●Ask the students to read the five statements in the textbook before listening.●Play the recording twice and encourage the students to take notes as Role A andRole B respectively.●Check the answers with the class. And ask the students to prove their choices.●Ask the students to role-play the conversation and invite a pair to act it out inclass.Task 2●Introduce this task by asking the students what they know about Kobe Bryant,Xie Tingfeng and Lin Dan. This pre-listening exercise helps the students predict the information they will hear.●Play the recording twice and encourage the students to take notes while theylisten.●Have the students complete the table individually or in pairs.●Display some successful cases such as Han Han advertises for Vancl, LeonardoDiCaprio for Oppo, Brad Pitt for Chanel N°5, etc.●Ask the students to work out the criteria for spokesperson selection in pairs.●Ask the students to work in groups and select an appropriate spokesperson fortheir brand. Then, ask them to support their options with explanations.Task 3●Start the exercise by introducing the concept of a media strategy to the students.●Allow the students time to read the notes and encourage prediction.●Take this task as a dictation exercise, encourage the students to write down everyexact word they hear from the recording. The students can discuss and finalize their answers in pairs.●Check the answers by asking the students to read their answers in full sentences.●Encourage the students to summarize the tips orally based on their understandingby using own their expressions.Divide the students into several groups. Make a list of the medium they would like to utilize to deliver brand messages by reviewing what they have learned from previous units.Communication Project (商务沟通)●Ask the students to finish Task 1 individually or in pairs so as to get a generalpicture of the responsibilities of the PR department in a company.●Show video clips of some PR events such as a product launch to inspire thestudents.●As for Task 2 to Task 4, divide the students into groups and ask them to have abrainstorm. There are three roles in each group: leader, notes-taker and teammembers.●During the brainstorming session, no judgments or criticisms should be made bythe teacher.●In each group, come to a consensus and draft a schedule for the launch.●Ask each group to present their schedule and display their invitation card.●Organize a “Vote for Best PR Event” for the best launch in class. Invitecomments on the invitation cards in terms of layout, content and design. Writing (商务写作)●Ask the students to discuss in pairs the advantages and disadvantages of sportssponsorship.●Encourage different and creative ideas from the students.●Ask the students to finish Task 2 individually within 15 minutes.●Ask the students to share their writings in pairs and conduct a peer review.●Ask 3 or 4 students to read their writings in class and invite some questions fromother students based on their writings.Task 2Moral Reflections (补充教学资源)Unit Overview中国品牌日China Brand DayChina Brand Day was established in 2017 with the objective of promoting Chinese brands, and since then it occurs on 10th of May every year. During the events period, China holds international forum on China brand development and an expo on China indigenous brands. The events also help to guide local governments to organize activities to create distinctive brands.In recent years, we see the rise of many famous and successful Chinese brands on the international market. More and more Chinese corporations emphasize building global brand awareness.Q1: What role do you think “China Brand Day” plays?Q2: Do you know any famous Chinese brands? Introduce them to your classmates. Moral Reflections国际传播能力international communication capacityAt the 30th group study session of the Political Bureau of the CPC Central Committee, remarks were made that we should improve the country’s capacity for engaging in international communication to present a true, multi-dimensional and panoramic view of China (真实、全面、立体的中国).【Note】近年来，我国国际话语权和影响力显著提升，但也面临着新的形势和任务。

商务英语综合教程5第三版答案1、Customers see location as the first factor when_____a decision about buying a house. [单选题] *A.makeB.to makeC.making(正确答案)D.made2、While they were in discussion, their manager came in by chance. [单选题] *A. 抓住时机B. 不时地C. 碰巧(正确答案)D. 及时3、You might not like the way Sam behaves, but please be kind to him. _____, he is your grandfather. [单选题] *A. After all(正确答案)B. Above allC. In allD. At all4、28．—Where is Fujian Province?—It’s ________ the southeast of China. [单选题] *A．in (正确答案)B．onC．toD．at5、—_____ are the Olympic Games held? —Every four years [单选题] *A. How longB. How often(正确答案)C. How soonD. How far6、( ) Some students preferred to stay in the toilet ______ do morning exercises. [单选题] *A in order to notB in not order toC in order not to(正确答案)D not in order to7、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before8、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any9、It _______ him ten minutes to solve the problem. [单选题] *A. spentB. took(正确答案)C. costD. paid10、Jim, it’s dark now. Please _______ the light in the room. [单选题] *A. turn on(正确答案)B. turn upC. turn offD. turn down11、The relationship between employers and employees has been studied（）. [单选题] *A. originallyB. extremelyC. violentlyD. intensively(正确答案)12、The strawberries ______ fresh. Can I taste (品尝) one?（）[单选题] *A. watchB. tasteC. soundD. look(正确答案)13、You should _______ your card. [单选题] *A. drawB. depositC. investD. insert(正确答案)14、—What’s wrong with you, Mike?—I’m really tired because I studied for today’s test ______ midnight last night. （）[单选题] *A. althoughB. unlessC. until(正确答案)D. so that15、There are trees on both sides of the broad street. [单选题] *A. 干净的B. 狭窄的C. 宽阔的(正确答案)D. 宁静的16、She is _______, but she looks young. [单选题] *A. in her fifties(正确答案)B. at her fiftyC. in her fiftyD. at her fifties17、By the end of this month, all this _____. [单选题] *A. is changedB．will changeC. will have changed(正确答案)D. has changed18、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to19、—______some nice crayons. I think they are ______.（）[单选题] *A. Here is; Betty’sB. Here are; BettyC. Here is; BettyD. Here are; Betty’s(正确答案)20、—______is my notebook？—Look! It’s in your schoolbag.（）[单选题] *A. WhatB. WhichC. Where(正确答案)D. How21、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)22、82．—Is there a bookshop near here?—Yes. Walk ________ the road for five minutes and you'll see one near a big tree. [单选题] *A．toB．along(正确答案)C．ofD．about23、--Do you often go to the cinema _______ Sunday?--No, we _______. [单选题] *A. on; don’t(正确答案)B. on; aren’tC. in; doD. in; don’t24、The train is coming. Be ______! [单选题] *A. careful(正确答案)B. carefullyC. carelessD. care25、There are sixty _______ in an hour. [单选题] *A. hoursB. daysC. minutes(正确答案)D. seconds26、_______ clever boy he is! [单选题] *A. What a(正确答案)B. WhatC. HowD. How a27、12．That is a good way ________ him ________ English. [单选题] * A．to help；forB．helps；withC．to help；with(正确答案)D．helping；in28、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)29、I _____ of her since she left school three years ago. [单选题] *A. didn’t hearB. haven’t heard(正确答案)C. was not hearingD. shall not heard30、I got caught in the rain and my suit____. [单选题] *A. has ruinedB. had ruinedC. has been ruined(正确答案)D. had been ruined。

UNIT1商业谈判英语01 买卖过招第一回What is important when being interviewed for a job?(1) Information about the company(2) Personal appearanceIs personal appearance important? (Why/Why not?)How do you prepare for job-interviews?What is the most important factor when you accept a new job？02 你来我往价格战1.Is self-confidence essential? (Why/Why not?)2.How are you getting along with your colleagues/ classmates?3.Is it important for the candidate to ask questions at the interview?4.What is important when selecting staff for promotion?(1)A ttitude to work(2)C urrent performance03 把手言欢，契定条款定合约1.What fo you think of the idea of working at home?2.Tell me something about your konwledge of company structureand systems.3. What will you do to further develop yourself/ career?/ What isyour plan in five years?/ What would you like to be doing in five years’time?04 远方来客，带来订单谈代工1.What is important when selecting applicants for a job?Work ExperiencePersonal Qualities2．Is technology useful to you in your work/studies?3.Do you have targets in different stages of your life? Have youachieved them? How do you make progress in achieving them? 05 鱼与熊掌，利弊得失细斟酌1.Is it important to consider opportunities for further promotion?2. What is important when preparing for a job interview?Studying the job advertisementFinding out about the company3. What kind of advice would you give to a new colleague joiningyour company?06 技术转移，互惠互利是基础1.What is important when dealing with complaints from clients?2.What is important when deciding whether to attend aconference?(决定是否出席一场会议时应该考虑什么？)Choice of Venue (地点的选择)Appointed Speakers (指定的发言者)07 争取代理，行销业绩显实力1.What is important when looking for a new supplier?(1) Delivery times(2) Discounts2.How important is it to have a career structure for employees?3.What is important when setting prices for new products?(1) Production costs(2) Competitors’prices08 独家代理，条件谈判要周详1.What is important when dealing with complaints from clients?(1) Offering an apology(2) Suggesting a solution to the problem2.What do you think about people wearing uniforms at work?3.What is important when developing new products?(开发新产品的时候应该注意什么？)Marktet Research (搞市场调研)Costs involved (相关开销)09 代理合约，限期佣金要细谈1.How can you prove your ability of selling?2.How to make a perfect marketing plan?3.How to develop the market?10 运筹帷幄，创造条件掌乾坤1.What are the advantages of learning a foreign language with workcolleagues?2.Do you think foreign language skills will continue to be useful forbusiness in the future?3.Would you like to take part in teamwork for developing program?11 是进是退，拿捏分寸细思量1.What is important when aiming for promotion?(1) Quality of performance(2) Company loyalty2.Talking about company growth, what can we focus on?(1)T urnover(2)P roduction(3)F actories3.How to put a new into new markets?UNIT2 国际贸易英语01 PRICE 价格01-a 市场价格要定位（1）You are at the airport to meet your colleague, Mr. Smith, for the first time. How would you introduce yourself to him?（2）What problems do you think there could be when selling products in another country?01-b 竞争价格最重要（1）Your friend, Mr. Davis, comes to Yangzhou for the first time.He asks you which place he should visit first. Which placewould you recommend?（2）What is important when designing a brochure?Having clear informationUsing picturesGiving contact details01-c 谈判价格要互让(1)You win take a 7-day holiday next week, but you cannot takeyour pet dog with you. How would you ask your Mrs. Bell for help?(2)what is important when delegating work to others?Clear instructionsChoice of person for02 Inquiry 询价02-a 询问资料来了解（1）You are at a business meeting with your boss in his office. You suddenly get a stomachache, and you just can’t stand it. What would you say to your boss to ask for leave?（2）Do you think a company benefits from holding conferences for his employees?02-b 电话跟进求效率（1）Jack, a foreign friend of yours, comes to borrow a book fromyou. You don’t need the book but you will need it the day after tomorrow. What would you say to him?（2）what is important when deciding whether to buy or rent office equipment?CostSpeed of technological change02-c 互惠条件显诚意（1）You are trying to finish the report assigned by your supervisor, but your colleague with whom you share theoffice is talking endless on the phone with a friend. Whatwould you say?（2）How important is location to success of a conference?03 Offer 报价03-a 还价立场要坚决（1）Mr. Smith, your boss, just found out you used the office phone to home once. He gives you a copy of the company policy and demands an explanation. What would you say to him?（2）How do you think students can benefit from seminars from a company?03b-还价立场要坚决(1) You’re doing some paperwork for your company, but yourcompany doesn’t work properly. Your friend, Mr. Smithhappens to have a portable computer. How would you ask him to leng it to you for two weeks?(2) What is important when producing marketing plan?Identifying target customersSetting a budget03-c 价格变动定期限（1）What do you usually do in spare time?（2）what is important when promoting a new product?Cost of productAdvertisingFree samples04 Market 市场04-a精打细算忌冲动（1）You are driving Mr. Cave, your client, to the airport, and are often stopped by traffic lights. You try to assure Mr. Cave he won’t miss his flight as you’ve off very early. What would you say to him?（2）Can you think of any things a company could do to help a local college? Why?04-b 携手合作打市场（1）Your friend Tom, comes to China for the first time, and he is surprised to see so many bicycles in the city. How would youexplain the phenomenon to him?（2）Would you prefer to have meetings face to face or through video conferencing?04-c时常低迷用策略（1）Linda, your friend, will hold a birthday party this Thursday, and you have already accepted her invitation. But your boss just told you must take a busyness trip abroad on Thursday. How could you explain this to Linda and make her understand why you are unable tomorrow（2）What areas of business would you like to have more experience of?05 sample 样品05-a 封存样品保品质（1）Your friend David, asks you to pick up his parents at the airport, since he has to travel to another city on business. How would you introduce yourself when you meet his parents at the airport?（2）How important do you think practical experience is for business student?05-b 样品种类要清楚（1）Your friend, Mr. Brown, is inviting you to a teahouse after work.However, you don’t feel very well, and you probably will go tosee the doctor after work. What would you say?（2）Do you think modern technology has affected the amount of business travel in recent years?05-c 谈成相对谈买卖（1）What’s your favorite sport?（2）Do you think it’s better to send one person or a team of people on a sales trip?06 Quality 品质06-a 品质保证有制度（1）Suppose that you were late for work today. When you hurled into the office, your boss, David was waiting for you for some important documents. What would you say?（2）Would you like to take a group of student visitors on a tour of your company?06-b 品质分析要谨慎（1）Your friend, John, is a chain smoker. You know that smoking kills. How would you persuade to stop smoking?（2）What kinds of information about a company would not be suitable for a group of student visitors?06-c 品质优异或青睐（1）Your friend, Tom, and you are chatting with other people in a bar. It is very late and you feel very sleepy. However, youdon’t want to leave him alone there since he is not familiar with the place. How would you persuade him to go back with you（2）what is important when preparing to go away on a business trip?Informing colleagues and clientsDelegating essential tasks07 Payment 付款07-a 精打细算谈付款（1）Mr. Louis, from France, is thinking about importing some silk from your company. You are meeting with him for the second time in hope of an order. You know you should impress him more with promised quality and reasonable price. What would you say?（2）do you think magazines are a good way to keep staff informed? 07-b 分期付款好商量(1) It is two hours before you are due to off work, but you have toleave now because your mother suddenly falls ill. How would you ask for leave? Your boss is known for his harshness towards his employee(2) what is important when choosing an employee promotion?Length of serviceMotivationPerformance07-c 赊帐付款更划算（1）Your boss asks you to take a business trip to Suzhou and asks Xiaoyang, your colleague, to take a trip to Yangzhou, your hometown. You would to know whether you could exchange with Xiaoyang, as you would like to go home to see your mother who hasn’t been very well/ How would you put it to your boss?（2）What are the advantages to companies of inviting business students to visit their offices?08 Placing Orders 订货08-a 定单及时好商量（1）You are at a restaurant in London now. You want to have a meal.What do you want to say to the waiter?（2）What is important when meeting foreign clients for the first time?Foreign language skillsKnowledge of cultural difference08-b 灵活处理保定单(1)You are having a chat with Tony, one of your western colleagues,about your weekend plans and asking him if he is interested injoining you. What would you say?(2)What kind of support can companies give to area where they arelocated?08-c 长远合作最可贵（1）Mr. Adams is inviting you to a dinner at a famous restaurant.You know, however, you have to go to your good friend’s wedding. How do you respond to his invitation?（2）what is important when planning corporate hospitality?Guest listType of event09 Packing 包装09-a 包装条件算成本（1）You are introducing your company to your new colleague, Mr.David. You find that he has somehow misunderstood you.How would you rephrase your statement?（2）Do you think sales people should be allowed to take their families with them on foreign trips?09-b 包装变动要声明（1）You are in a bank, and you think the balance of your savings is not right. What would you say to the bank clerk?（2）What is important when writing a newspaper advertisement fora job vacancy?Description of the workExperience needed ba applicantsthe task09-c 再三叮嘱防出错（1）Your next door neighbor, Tom, often plays noisy music at night.You find it very disturbing and want to talk to him about it.What would you say?（2）What is important when buying products on the internet?Safe payment systemWide choices of productsQuick delivery10Insurance保险10-a 保险种类要清楚（1）You have something urgent to report to your boss, Mr. Davis.However, he is talking to some else in the office. What would you say?（2）Your boss, Mr.Davis, is telling you what to do while you are traveling to the State. You are not quite clear about what he is saying. Hoe would you ask for clarification?10-b 投保选择很关键（1）One of your colleagues is changing jobs. What would you say to him?（2）Apart from promotion, in what other ways might a company increase sales?10-c 承保范围细思量（1）What difficulties are you find with your English?（2）What is important when organizing job interviews?Time availableNumber of interviewsPreparing questions11Shipping 装船（1）Do you think the skills people learn in one company are always useful in another company?（2）What is important when considering a job in anther country?Length of contractFinancial advantages of the jobAvailability of language training11-b装运时间很关键（1）How important do you think it is to speak the language of the people you are selling to?（2）Do you think magazines for customers are a useful marketing tool?11-c 精打细算省运费（1）What special qualities do you think a good sales person needs?（2）what is important when designing a company website?type of information to includedifferent language versions12Claims 索赔12-a 索赔通知要及时(1) In what other ways could the company promote the brand?(2) What is important when aiming to increase staff productivity?Offering bonusesCreating a pleasant environment12-b 理智回应求补救（1）Do you think advertising always increase sales?（2）What makes an advertisement effective?12-c 承认失误平风波（1）Mr. Adams has caught a bad cold and has a fever, so you go to his flat and suggest him go to see doctor at once. What would you say to him?（2）what is important when trying to attact new staff?Competitive wagesCompany reputationUNIT3 接听电话商贸英语01 入门句型（1）（1）Y our friend has just had a baby. You go to the hospital to see her. What do you say?（2）W hat is important when considering a career change?Further study or trainingOpportunities for future promotion02 入门句型（2）（1）W hat would you like to live?（2）T he manufacturing company you work for wants to improve contacts with a local business college. Talk forabout two minutes about some of the ways the companycould help the college and decide which two are best.Pay college fees for some studentsProvide work experience for studentsGive regular presentations at collegeGive guided tours of the company03 留言（1）Y ou have just spilled some coffee on a foreigner in a coffee shop. What would you say to him or her?（2）T he company you work for is going to send one employee to an English-speaking country for one monthon a sales trip. Talk together for about two minutesabout three of the employees and which one would bebest.Time with companyForeign LanguagesSales ExperiencePersonal Qualities04 难以通话（1）Y ou have just been given a promotion at work. How would you thank your boss?(2)The company you work for has invited a group of business students to spend a day in company. Talk about some of the things the company could arrange for the students and decide which three would be most useful.Tour of administration officesVisit to IT departmentLunch with personal managerVisit to production departmentMeetings with individual employees05 打错电话（1）Y our foreign friend Alice would like you to travel to Shanghai together on the weekend, but you have an important meeting to attend on Saturday morning. What would you say to her?(2)The company you work for wants to launch an advertisingcampaign to increase the sales of brand of sports shoes. Talk about some of the ways to advertise the product.06海外电话（1）Your colleague, John, has borrowed a very expensive book from you and when he returned it, it was in very poor condition with some pages missing. What would you say to him?(3)What problems do you think there could be when saling productsin another country?07长途电话（1）Y our colleague, Mr. Cook, is an American who has an eight-year-old child in America. One day he is very happy and shows you a picture of his little daughter. What would you say?(2) Do you think advertising always increase sales?08 问候和邀请(1)In a library reading room, most of the people are reading quietly; but a couple of girls keep talking and laughing among themselves. How would you express your annoyance?(2)What special qualities do you think a good sales person needs?09 深夜电话(1)You are about to leave home in hurry to catch a train, when oneof your former classmates calls from another city, what would you say to him or her?(2)Do you think there are advantages to a company in havingcontacts with a local college?10 致歉的电话（1）Y ou will take a 7-day holiday next week, but you cannot take your pet dog with you. How would you ask your friend for help? (2) You company is organizing a conference for sales managers working in its offices around the world.You have been asked to help plan the conference, discuss the situation and decide:What information you will need to send to sales managers before the conference.What activities you could organize to help people to get to know each other better.11 取消定位(1)How do you practice your oral English?(2)Your company has been asked to deliver a series of one-dayseminars to a group of business students to help them prepare for working in a large company. You have been asked to help with planning the seminars, discuss the situation and decide:What kinds of information it would be useful to know about the students?What the most useful topics would be.12要求饭店服务(1) What kind of weather do you like?(2) Your company is planning to introduce an internal magazine to keep staff informed of company developments. You have been asked to help plan the staff magazine.What type of information to include in the magazine?What type of staff should contribute to magazine?13叫出租车(1) You go to see Sam, your colleague, in hospital. He asks if it is too much for you to take over his work in the office. What would you say?(2)The company you work for is concerned about the amount of time staff spend traveling to meetings in other braches of the company, and is looking at the alternatives.You have been asked to make recommendations about introducing video conferencing.What the company needs to know about the meetings that take places at present.What the advantages and disadvantages of video conferencing might be.14. 预约（1）(1)Do you like your present job? Why or why not?(2)Your company is entertaining a group of foreign clients for threedays, including one non-working day.You have been asked to plan a programme for the visit.What kids of activities would be suitable for the visit?What kinds of activities it would be useful to know about the clients before finalizing the programme?15 预约（2）（1）You are having a chat with Tony, one of your Western colleagues, about your weekend plans and asking him if he is interested in joining you. What would you say?(3)Your company is sending a small group of employees awaytogether for three days to encourage them to work as a team. You have been asked to help plan this programme.What practical arrangements the company needs to make before the trip?Which work and leisure activities would be suitable for group?How to evaluate the success of the trip?16 投诉（1）Do you like traditional Chinese operas? Why or why not? （2）Y our company is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and organization of the training.How to encourage employees to take part in the training?What kind of schedule would be suitable for the training?17处理紧急事故(1)You are in an interview for a position of interpreter in aninternational company. How would you impress the interviewers?(2)The manufacturing company you work for has decided to offer atwo-week experience programme for a small group of students from a local college. You have been asked to help with preparations for this programme.What kinds of work experience the company might offer?How the participants should be selected.UNIT4 国际商务礼仪01 迎接买家的准备(1) Describe a boss who has greatly influenced you in your vocation?(2) Do you think businessman have enough time to relax themselves? And why?02 初次会见一个有潜力的客户（1）Do you think businessman have enough time to relax themselves? And why?（2）What qualities are required of a good businessman?03 正式的见面介绍和礼仪(1) Is there anything you don’t like about your work?(2) What are some of your responsbilitites? I mean, what does your job invovle?04 宴请客户（1）Deligating work to others, which is more important?Clear in organizationChoose of person fro the task（2）Operating in competitive market, which is more important?Product priceAdvertising05 会议筹备（1）Choosing a personal assistant, which is more important?Job needed skillsPersonal quality（2）Deciding to sell product on internet, which is more important?Security for customerDescribing system06 商业午餐（1）Choosing a place to hold a training, which is more important?Equipment availableLocation（2）Choosing a business qualification to take, which is more important?Length of courseCost07 打高尔夫（1）Dealing with customer’s inquiry, which is more important?Product knowledgePoliteness（2）Maintaining stock levels, which is more important?Accurate recordsEfficient storage system08 在家宴客（1）Setting up a production plant in another country, which is more important?CostLabor supply（2）Trying to attract new staff, which is more important?Company reputationCompetitive wages09 取消会议（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearance10 提出辞呈（1）Deciding whether to increase price, which is more important?Strength of brandMarket condition（2）Charging a meeting, which is more important?PreparationKeeping the time11 祝贺初为人父（1）Selecting employee for further training, which is more important?Contribute to the companyPrecious training（2）Setting a budget for setting a new product, which is more important?Predicted salesQuality of product12 带领新进下属（1）Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet（2）Selecting staff for sales dept, which is more important?Communicate skillsAppearanceUNIT 5 参加国际商展01 飞机上攀谈The clothing retailer you work for is considering whether to sell their product by mail（1）What advantage for the company would be ？（2）What company need to consider before setting up?02 住进旅馆Your company is organizing a conference for the sales mangers working in its office around the world（1）What information you will need to send the sales manager before the conference？（2）What activities you could organize to help people to get know each other better?03 在展览会场找自己的摊位You company is planning to introduce an internal magazine to keep staff informed of company developments(1)What type of information to include in the magazine?(2)Which types of staff should contribute to the magazine?04 开幕酒会You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expected （1）what the reasons for the slow growth might be?（2） How the clubs might be marketed?05 寻求帮助Your company allow a group of students to visit your company , you are asked to prepare one-day visit.(1)What types of activities would be most suitable?(2)What types of staff the students should be talked to?06 招呼上门的客户The retail company is planning to open a new branch.(1)What the company should consider when choosing a site?(2)Where it would be best to advertise the opening of the new store?07 造访竞争对手Your company want to reduce business trip aboard（1）How the total number of business trips might be reduced? （2）How the cost of some trips might be reduced?08 小餐部用餐Companies admit some employees work at home instead work in the office?(1)why staff might prefer working in this way?(2) What the advantage for the company might be?09 旅馆中做生意What is important when delegating work to others?* Clear instructions* Choice of person for the task10 研讨会后各抒己见What is important when designing a company website?* Type of information to include* Different language versions11 推销试用订单What is important when Planning corporate hospitality * Guest list* Type of event12 亲自拜访有潜力的买家What is important when writing a newspaper advertisement fora job vacancy* Description of the work* Experience needed by applicants。