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新标准商务英语综合教程4In today's rapidly evolving business landscape, effective communication and language proficiency have become increasingly crucial for professionals seeking to thrive in the global marketplace. The New Comprehensive Business English Course 4 offers a comprehensive and dynamic approach to equipping learners with the necessary skills to excel in the world of international business.This comprehensive course delves into a wide range of topics that are essential for successful business communication. From mastering the nuances of formal and informal language to navigating complex negotiations and presentations, the course provides a structured and engaging learning experience.One of the standout features of the New Comprehensive Business English Course 4 is its emphasis on practical application. Rather than relying solely on theoretical concepts, the course incorporates real-world case studies and scenario-based exercises that allow learners to apply their knowledge in simulated business environments. This approach not only enhances understanding but also boostsconfidence in utilizing the acquired skills.The course curriculum is meticulously designed to cater to the diverse needs of business professionals. It covers a wide range of topics, including but not limited to, effective business writing, cross-cultural communication, strategic decision-making, and the art of persuasion. Each module is carefully structured to build upon the previous one, ensuring a seamless and progressive learning journey.One of the key strengths of the New Comprehensive Business English Course 4 is its emphasis on developing critical thinking and problem-solving skills. The course encourages learners to analyze business situations from multiple perspectives, fostering the ability to make informed decisions and navigate complex challenges.Additionally, the course places a strong emphasis on developing interpersonal skills, recognizing the importance of effective teamwork and collaboration in the modern business environment. Through interactive group activities and role-playing exercises, learners have the opportunity to hone their communication, negotiation, and conflict resolution abilities.The course also incorporates cutting-edge technology and multimedia resources to enhance the learning experience. From interactive online platforms to virtual simulations, the courseleverages the power of technology to create a dynamic and engaging learning environment.One of the unique aspects of the New Comprehensive Business English Course 4 is its focus on industry-specific terminology and best practices. The course provides learners with a deep understanding of the language and conventions used in various business sectors, enabling them to communicate with confidence and credibility.Furthermore, the course emphasizes the importance of continuous learning and professional development. It encourages learners to adopt a growth mindset, continuously seeking new knowledge and skills to stay ahead of the curve in the ever-evolving business world.The New Comprehensive Business English Course 4 is not merely a language course but a transformative experience that equips learners with the tools and strategies to thrive in the global business arena. By fostering a comprehensive understanding of business communication, the course empowers professionals to navigate the complexities of international business with confidence and success.In conclusion, the New Comprehensive Business English Course 4 is a comprehensive and innovative program that offers a unique blend of practical skills, critical thinking, and personal development. Whetheryou are a seasoned business professional or an aspiring entrepreneur, this course provides an invaluable opportunity to elevate your communication abilities and unlock new avenues for success in the global marketplace.。
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 4 InnovationUnit Overview (单元概览)By studying this unit, you are expected to:●know different aspects of company innovation;●learn Google’s attempt in technological innovation;●learn methods to boost staff creativity and innovation.Lead-in (主题导入)Task 1●Write the word “innovation” on the board and ask the students to brainstormwords or expressions they can think of concerning it.●Ask the students to make sentences out of those words or expressions.●Invite comments and encourage the class to share their opinions or experiencesconcerning innovation.Reading A (精读课文)●Brainstorm different types of swimsuits with the whole class.●Ask the students to compare the swimsuits in the past with today and think ofsome innovative elements. (Whether in product function, product lines or product designs, etc.)Task 1●Ask the students to focus on the top 50 or 100 companies at home and abroad forobservation and summary of successful company innovation rules or principles.●Ask them to pay attention to those companies that went bankrupt, especiallythose failed after their enforcement of the innovative planes.●In either way, ask them to pay special emphasis on the year of the innovativeenforcement, the results that accompanied, especially the sales figures, market share, and the alike.Understanding the TextTask 3●Without referring back to Reading A, ask the students to review different meansof innovation.●Ask them to think of one example at least for each means.●Ask them to turn to Task 3 and finish the categories.Activity 1●Divide the students into 2—4 groups.●Assign them the quotes respectively.●Ask the students to surf on the internet or consult references in the library aboutCoco Chanel and Samuel Johnson.●Select representatives to present their findings, interpretations, and comments onthem.●The answers are open. Try to encourage different interpretations from thestudents as long as they make sense.Reading B (泛读课文)Activity 2●Introduce the IKEA profile to the students.●Ask the students to conduct a reconnaissance after school, out of campus.●If the students do not have personal experiences of using IKEA’s products, askthem to interview shoppers in IKEA, by door-to-door interview or somequestionnaire surveys on the internet.●Ask them to collect the data, analyze them and come up with some findings.Listening (听力练习)Task 1●Ask the students to brainstorm the chief responsibilities of the R&D Department.●Ask them to think of basic procedures that they would follow in developing newproducts.●Ask the students to think of the swimsuits they have used, think of any changesthey found in those products, and the reasons for the changes.Task 2●Divide the students into pairs, and give each of them a role as being Messi Kingor Victoria Laura.●Allow the students to listen to the dialogue one more time and to take notes of thewords uttered by their respective roles.●Ask them to act out the conversation and exchange the ideas.●Allow them to add whatever other means they could think of concerning thesame topic.Communication Project (商务沟通)●Write the phrase “internal communication” on the board and ask the students tothink of different means for internal communication.●Ask them to compare those different means and think of their effectiveness. Task 3●Ask the students to compare and select one, or at most two means (this alsoserves as a warming-up for Writing).●Ask them to list reasons why this one or those two are superior to the others. ●The answer to this question is open.Writing(商务写作)●Refer to the teaching tips listed above in Communication Project, Task 3.●Ask the students to think of Tip No. 3, and consider whether the company and itsproducts would influence the means they’ve chosen and why.Moral Reflections (补充教学资源)Unit Overview苟日新，日日新，又日新。
全新版⼤学英语（第⼆版）综合教程第四册Unit4课后练习答案Unit 4Text AText rganization1.2.Main Events1.Davos man spends a lot of time in places other than his native country.2.Davos Man sees their identity as a mater of personal choice, not anaccident of birth.3.Davos Man believes that globalization, the unimpeded flows of capital,labor and technology across national borders, is both welcome and unstoppable.4.Davos Man sees the world increasingly as one vast, interconnectedmarket-place in which corporations search for the most advantageous locations to buy, produce and sell their goods and services.VocabularyI.1) advantageous 2) let alone3) witnessing/vanishing 4) landmark5) entitled 6) displace7) Establishment 8) patriotic/strengthen9) contradictions 10) aspires11) divorced 12) pendulums2. 1) come to 2) dozed off3) believed in 4) was set apart5) take in 6) sucks in7) clean up 8) turn away3. 1) For me, it makes no/little difference whether we go there by train or by bus.2)Toyata has overtaken General Motors as the world’s biggest carmaker.3)Shortly after their marriage, Mr. Chambers was at odds with hiswife over money matters.4)Henry has been at the forefront of nanotechnology research.5)She doesn’t even know how to boil potatoes, let alone cook a meal.5.a) is increasingly/to accelerate/their investmentb) economy/make an earnest/domestic/strike a balance betweenc) a handful of/be endorsed by/on a large scaleIII. Usage1. An unusual present, a book on ethics, was given to Henry for his birthday.2. The reason(he gave) that he didn ’t notice the car till too late wasunsatisfactory.3. Football, his only interest in life, has brought him many friends.4. C loning had been raised as a possibility decades ago, then dismissed, something that serious scientists thought was simply not going to happen anytime soon.Comprehensive ExercisesI. Cloze(A) 1. academics 3.a variety of 5. vanish 7. endorsing 9. sweeping aside 11. erasing(B)1. aided2.effects3.distances4. connected5. invested6. features7. prevailing8. qualitatively 9. volume 10. Distinguishing2. networking 4. growth 6. facilitate 8. outlook 10. patriotic 12. strike a balance2) I like hiring young people. They are earnest learners and committed to work.3) Unlike her girl friends who center their lives on their children, Mary cares more about her personal growth.4) Why is it that a considerable number of colleagues are at odds with you?5) The Chinese government has introduced a variety of policies to strengthen cooperation with developing countries.2．Globalization has great implications for young Chinese. For example, young farmers are moving on a large scale to urban areas to look for jobs. And for those young people who aspire to study abroad or work in foreign-invested enterprises, English has become increasingly important. At the same time, a considerable number of overseas Chinese students have returned home in recent years, for they hold an optimistic outlook for the long-term growth of the Chinese economy. The internet has strengthened the links betweenChinese young people and those elsewhere. They follow the latest trend and copy foreign fashions. Some of them don’t seem to care for traditional Chinese virtues, let alone carry them forward, which has given rise to worries that the traditional Chinese culture might one day vanish. Part III Text BComprehension Check1. c2. a3. b4. b5. c6. dTranslation1.如果9/11 有什么引⼈注⽬的地⽅，那就是恐怖主义者们来⾃世界上全球化程度最低、最不开放、融合程度最低的地⽅：沙特阿拉伯、也门、阿富汗和巴基斯坦西北部。
商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。
该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。
