全国2017年10月00888电子商务英语自考试题

全国2018年10月高等教育自学考试电子商务英语试题课程代码：00888一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。

1. It's______ by coach from Melbourne to Sydney.A. a nine hour's journeyB. a nine hour journeyC. a nine hours' journeyD. a nine-hours journey2. They have got into______ troubles.A. monetaryB. affluentC. financialD. miserable3. The earth is______ of the moon.A. 49 times the sizeB. 49 times sizeC. 49 times as big as thatD. 49 times big4. She could only see the______ of the trees.A. outlineB. generalC. edgeD. outlook5. Come as______ as possible.A. earlierB. more earlyC. earlyD. earliest6. There is very______ hope that she will pass the exam.A. fewB. muchC. littleD. any7. That was the first time I ______ England's shores.A. leftB. has leftC. would leaveD. had left8. Is there any______ of the word in Chinese?A. equalB. matchC. rivalD. equivalent9. A new type of computer is going to______ next year.A. turn outB. be turned outC. have turned outD. turned out10. Although the wines vary, the______ is quite good.A. mediumB. usualC. averageD. ordinary11. Churchill was______ as the Chancellor of the university.A. establishedB. placedC. launchedD. installed12. The plane is______ to take off at 4.1A. enlistedB. enrolledC. promptedD. scheduled13. He______ his first book to his mother.A. committedB. dedicatedC. assignedD. appointed14. You'll have the wisdom tooth______.A. extinctedB. restoredC. displaceD. extracted15. Use your______ , and you're sure to achieve something.A. capacityB. intelligenceC. heartD. soul16. It is because English is useful______.A. why we study it hardB. that we study it hardC. what we study hardD. which we study hard17. We must make______ efforts to improve things.A. heavyB. thickC. massiveD. large18. Examinations do not______ a student to seek more knowledge.A. provideB. improviseC. motivateD. move19. Einstein's new theory on optics changed______ scientific ideas about light.A. technicalB. originalC. classicalD. mechanical20. The prisoner was______ to death.A. doomedB. thoughtC. regardedD. proposed二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。

2017年10月高等教育自学考试全国统一命题考试电子商务概论试卷(课程代码:00896)考生注意事项:1.本试卷分为两部分,满分100分;考试时间为150分钟。

2.第一部分为选择题,必须在“答题卡”上按要求填涂,答在试卷上无效。

3.第二部分为非选择题,必须在“答题卡”上按要求书写,答在试卷上无效。

4.考试结束后,将本试卷和答题卡一并交回。

第一部分选择题(共30分)一、单项选择题(本大题共20小题,每小题1分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡的相应代码涂黑。

错涂、多涂或未涂均无分。

1.“用户访问量超过设计限度时,电子商务系统结构能够及时、自动地扩大容量,继续接受用户访问”体现了电子商务的（）A.普遍性B.集成性C.协调性D.可拓展性2.Web3.0的本质是（）A.联合B.互动C.传递D.技术整合3.下列属于非对称加密算法的是（）A.DESB.RSAC. AESD.IDEA4.下列属于物联网中应用层关键技术的是( )A.InternetB.人工智能C.传感器技术D.移动通信网络5.下列关于长尾理论的说法中,正确的是( )A.长尾理论不适用于数字产品的销售B.长尾理论是二八定律的延续和深化C.长尾理论强调的是大众文化和小众文化的等同D.长尾理论认为众多小市场可以汇聚成与主流大市场相匹敌的市场能量6.下列不属于企业硬件资源的是( )A.品牌B.厂房C.设备D.生产线7.互联网思维最重要的特点是( )A.注重节约成本B.以消费者为中心C.注重平台规则D.以生产者为中心8.“划分核心产品、外围产品和外延产品”属于电子商务产品创新的哪个阶段?( )A.产品概念阶段B.产品推广阶段C.产品定义阶段D.产品设计阶段9.“4Rs”营销理论中的“关系”是指( )A.加快顾客投诉处理B.企业及时回应顾客需求C.企业获得合理回报D.企业与顾客建立的长期而稳固的关系10.通过在线调查表或者电子邮件等方式了解市场,这种网络营销活动属于( )A.网上调研B.网络观察C.消费者画像D.网络消费者分析11.消费者没有购买目标,进入网上商店后受网上广告和促销活动的吸引而购买了商品,这类购买行为属于( )A.特定购买B.计划购买C.提醒购买D.强制购买电子商务概论试卷第1页(共4页)112.增加客户从公司购买产品的范围或种类,这一发展客户的过程称为( )A.客户延伸B.客户获得C.客户保留D.客户选择13.在客户细分和定位活动中,“分析客户购买详情”属于( )A.识别客户特征B.识别客户的渠道偏好C.识别客户的购买偏好D.识别客户的信息形式偏好14.下列关于电子商务定价特点的说法中,错误的是( )A.降低了交易价格B.有利于个性化定价C.造成了产品价格信息的不对称性D.使得消费者之间的信息沟通变得通畅15.下列关于免费定价策略的说法中,错误的是( )A.免费定价策略可以直接带来高额利润B.免费定价策略可以吸引用户访问网站C.免费定价策略是电子商务常用策略之一D.免费定价策略有助于将部分网络访问者转换为购买者16.将供应商、制造商、分销商、零售商、最终用户连成一个整体的网链结构是( )A.产业链B.供应链C.物流联盟D.配送网络17.下列关于电子采购和传统采购的说法中,正确的是( )A.传统采购比电子采购的成本更低B.电子采购比传统采购的效率更高C.传统采购比电子采购更容易进行信息跟踪D.电子采购比传统采购更容易出现暗箱操作18.具有“买方可能会因竞争过予激烈而不愿参加”劣势的电子采购系统是（）A.中介系统B.行业平台C.采购方系统D.销售方系统19.下列可以成为电子商务专利客体的是（）A.流量B.出版权C.用户信息D.商业方法系统20.信息富有者和信息贫困者之间的鸿沟被称为（）A.财富鸿沟B.认知鸿沟C.数字冯沟D.全球化鸿沟二、多项选择题(本大题共5小题,每小题2分,共10分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其选出并将答题卡的相应代码涂黑,错涂、多涂、少涂或未涂均无分。

Introduction to E-business电子商务概论It is widely acknowledged today that new technologies,in particular access to the internet,Tend to modify communication between the different players in the professional world,notably:它被广泛承认，今天的新技术，特别是访问互联网，在专业世界中，倾向于修改不同的参与者之间的沟通，特别是Relationships between the enterprise and its clients,企业与客户之间的关系，The internal functioning of the enterprise,including enterprise-employee relationships,企业内部运作，包括企业员工关系，The relationship of the enterprise with its different partners and suppliers.企业与其不同的合作伙伴和供应商的关系。

E-business,therefore,is a term used to describe businesses run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business.In a more general sense,the term may be used to describe any form of electronic business,that is to say,any business which utilizes a computer.This usage is somewhat archaic,however,and in most contests e-business refers exclusively to internet businesses.因此，电子商务是一个术语，用来描述在互联网上运行的企业，或利用互联网技术，以提高企业的生产力或盈利能力。

全国自考（电子商务英语）-试卷2(总分：160.00，做题时间：90分钟)一、词汇和语法(总题数：20，分数：40.00)1.It was there, the police believe, ______she was able to activate the recorder she kept in her bag.（分数：2.00）A.untilB.whichC.that √D.when解析：2.It is not yet known______computers will one day have vision as good as human vision.（分数：2.00）A.whether √B.ifC.thatD.how解析：3.If you are now______ ,you ought to pay more attention to your health.（分数：2.00）A.in the fiftiesB.in your fifties √C.in fiftiesD.in your fifty解析：4.The company will design, supply and ______your new kitchen.（分数：2.00）A.build onB.install √C.put onD.instruct解析：5.How can I have any self-confidence when you're always so______of me?（分数：2.00）A.critical √B.unpleasantC.seriousD.doubtful解析：6.If we_____the furniture against the walls, we'll have more space to dance.（分数：2.00）A.replaceB.deliverC.transportD.shift √解析：7.He's______on his paper which has to be finished by the end of the semester.（分数：2.00）A.managingB.writingC.handlingD.working √解析：8.You can______the temperature in the house by adjusting the thermostat(温度调节器).（分数：2.00）A.adoptB.reachC.regulate √D.register解析：9.I ______a little Spanish while I was in Peru.（分数：2.00）A.inquiredB.requiredC.acquired √D.acquainted解析：10.Social problems and poverty______much of the crime in today's big cities.（分数：2.00）A.undermineB.underlie √C.contributeD.signify解析：11.In many countries, packets of cigarettes come with a government health warning ______ to them. （分数：2.00）A.attachingB.attached √C.to attachD.attach解析：12.There can be no doubt whatsoever that smoking______your health.（分数：2.00）A.preventsB.delaysC.endangers √D.disturbs解析：13.The extent of the damage was greatly______by the press.（分数：2.00）A.raisedB.widenedC.exceededD.exaggerated √解析：14.High stress levels are______of life for business executives.（分数：2.00）A.an impressionB.a pointC.an effectD.a feature √解析：15.None of our______at contacting Dr. James were successful.（分数：2.00）A.necessariesB.needsC.attempts √D.trials解析：16.Even Democrat George McGovern, ______had the lowest level of party support among recent nominees, was backed in 1972 by nearly 60 percent of his party's voters.（分数：2.00）A.who √B.whoseC.thatD.which解析：17.Robots differ from automatic machines in ______after completion of one specific task, they can be reprogrammed to do another one.（分数：2.00）A.whichB.that √C.howD.whether解析：18.Understand what Jet Lag is, and how a careful diet can minimize its worst effects, ______. （分数：2.00）A.your flights will be less stressful √B.and your flights will be less stressfulC.of your flights will be less stressfulD.in order that your flights will be less stressful解析：19.The Atlantic Ocean is only half as big as the Pacific,______it is still very large.（分数：2.00）A.but √B.andC.soD.therefore解析：20.No one has been able to prove that fish is______better for the brain than many other kinds of food.（分数：2.00）A.someB.soD.any √解析：二、完形填空(总题数：1，分数：20.00)Medical experts have【C1】______suspected a link between the health of the mind and the health of the body. From time to time researchers have reported evidence of such a link. One such report now comes from the University of California at San Diego School of Medicine. The study shows that the mental disorder known as depression【C2】______to harm the body's natural defense system against disease. Victims of severe depression generally have a low opinion of themselves. They often lose 【C3】______in everything. They seem very sad. They have trouble sleeping. And they generally lose their【C4】______to eat. In most extreme examples, depressed persons may want to kill themselves. The University of California study was【C5】______by Dr. Michael Irwin. He began the study two years ago at a hospital in the city of Los Angeles. The study involved 37 women, whose husbands were dying of lung cancer. Dr. Irwin studied the women for【C6】______of depression. He took some of their blood both before and after the death of their husbands. He examined the blood for cells that help the body fight disease. These are the substances scientists call natural killer cells, T suppressor cells, and T helper cells. Dr. Irwin then looked for the same【C7】______of cells in the blood of women whose husbands were healthy. Dr. Irwin【C8】______that disease-fighting cells were not very active in the women whose husbands were dying or had just died. The rate of activity was【C9】______than in women whose husbands were healthy. Dr. Irwin also found that the rate of activity was directly linked to the severity of【C10】______woman's depression over the death of her husband.（分数：20.00）(1).【C1】（分数：2.00）A.everB.stillC.long √D.always解析：(2).【C2】（分数：2.00）A.emergesB.appears √C.happensD.mentions解析：(3).【C3】（分数：2.00）A.interestedB.interestingC.interest √D.interests解析：(4).【C4】（分数：2.00）A.despairB.despiteC.desire √D.design解析：(5).【C5】（分数：2.00）A.builtB.madeD.done √解析：(6).【C6】（分数：2.00）A.sighB.markC.signs √D.signals解析：(7).【C7】（分数：2.00）A.variantsB.speciesC.kinds √D.standards解析：(8).【C8】（分数：2.00）A.knownB.inventedC.lookedD.found √解析：(9).【C9】（分数：2.00）A.lower √B.higherC.shorterD.taller解析：(10).【C10】（分数：2.00）A.oneB.each √C.anyD.every解析：三、阅读理解(总题数：3，分数：20.00)There are two methods of fighting, the one by law, the other by force; the first method is that of men, the second of beasts; but as the first method is often insufficient, one must have recourse to(求助，求援)the second. It is, therefore, necessary for a prince to know well how to use both the beast and the man. This was covertly(隐秘地，不公开地)taught to rulers by ancient writers, who relate how Achilles and many others of those ancient princes were given to Chiron the centaur(半人半马的怪物)to be brought up and educated under his discipline. The parable(寓言)of this semi-animal, semi-human teacher is meant to indicate that the one without the other is not durable.A prince, being thus obliged to know well how to act as a beast, must imitate the fox, and the lion, for the lion cannot protect himself from traps, and the fox cannot defend himself from wolves. Those that wish to be only lions do not understand this. Therefore, a prudent(谨慎的)ruler ought not to keep faith when by doing so it would be against his interest, and when the reasons which made him bind himself no longer exist. If men were all good, this precept(规则)would not be a good one; but as they are bad, and would not keep faith with them. Nor have legitimate grounds ever failed a prince who wished to show colorable excuse for the nonfulfilment of his promise. Of this, one could furnish an infinite number of examples, and show how many times peace has beenbroken, and how many promises rendered(致使)worthless, by the faithlessness of princes, and those that have best been a-ble to imitate the fox have succeeded best. But it is necessary to be able to disguise this character well, and to be a great feigner(作假者)and dissembler(伪君子),and men are so simple and so ready to obey present necessities that the one who deceives will always be able to find those who allow themselves to be deceived.（分数：8.00）(1).The writer does not believe that______.（分数：2.00）A.the truth makes men freeB.people can protect themselvesC.princes are humanD.leaders have to be consistent √解析：(2)."Prince" designates______.（分数：2.00）A.anyone in power √B.elected officialsC.aristocratsD.sons of kings解析：(3).The lion represents those who are ______.（分数：2.00）A.too cunning and weakB.strong and cunningC.reliant on force only √cking in force解析：(4).The fox, in this passage, is______.（分数：2.00）A.admired for his trickery √B.no match for the lionC.pitied for his weaknessD.considered worthless解析：What's the best way for you, as an employer, to deliver bad news to an employee? First of all, you have to break the news yourself, face to face with the recipient(接受者). You can't write memos to tell people they will not get raises this year or that they have made an error or are not performing as well as expected. You have to show them how you feel about the matter and that you are personally sorry and sympathize with them. If you indicate that you are ready to listen to their reactions to your bad news, you will undoubtedly save yourself from their wrath. Above all, you must be ready for an emotional reaction from the recipient of bad news. Give people time to digest your news and to control the emotion they invariably feel. Although it is never easy to break bad news, if you follow these steps, you will at least soften the blow.（分数：6.00）(1).The author's main idea is that______.（分数：2.00）A.bad news is hard to impartB.all employers have to criticize their employeesC.there are ways of softening the impact of bad news √D.people respond emotionally to bad news解析：(2).The author's main idea is expressed______.（分数：2.00）A.in the first sentenceB.in the last sentence √C.in the middle of the paragraphD.nowhere解析：(3).The author's main idea is supported by______.（分数：2.00）A.examples of employers giving bad newsB.a list of reasons for having go break bad newsC.sympathy for both the employer and employeeD.instructions on how to soften the blow of bad news √解析：New York E-commerce has revolutionized the business world and won't disappear despite investors pulling the plug on many dot-coms, says Marcia H. Flicker, Ph. D. , a Ford-ham University marketing professor. Venture capitalists are disgusted , with the lack of rectums, she says, " The uncertainty went too far to the investment side in 1998 and 1999, and now it's gone too far the other way investors are so conservative that they are reluctant to invest even in sustainable businesses. Flicker says pure Internet-based companies will have limited success. However, click and mortar sites—those that are affiliated with a store and have catalogs in addition to a web address will thrive. This strategy, employed by companies such as Pottery Barman Bam and Eddie Bauer, is working well, she says. Flicker predicts that web services will start charging fees now that revenues from banner ads are waning. The fee structures will allow some users to pay a higher price to avoid unsolicited advertising. Flicker presented these and other ideas at the Association to Advance Collegiate Schools of Business(AACSB)International 2001 E-Commerce Conference last month. Forehand's Graduate School of Business Administration was established in 1969. Its part-time MBA program is ranked 12th by U. S. News & World Report. The College of Business Administration, founded in 1920, is ranked among the "best buys" in undergraduate education by U. S. News & World Report. Founded in 1841, Ford ham is New York City's Jesuit University. It has residential campuses in the north Bronx and Manhattan, a graduate center in Tarrytown and the Louis Calder Center Biological Field Station in Armonk, N. Y.（分数：6.00）(1).The reporter sent the report from______.（分数：2.00）A.New YorkB.Ford ham √C.TarrytownD.Armonk解析：(2).From the second paragraph, we get to know that______.（分数：2.00）A.more and more capitalists began to invest in e-business now √B.investors got little return from their investment in e-business in 1998 and 1999C.e-businesses are likely to disappearD.venture capitalists are disgusted解析：(3).Which of the following is the most likely to be successful in e-business according to Flicker?（分数：2.00）A.A well-designs web site.B.A company with large investment. √C.A purely Internet-based company.D.A company hacking a store, catalogue and a website.解析：四、单词汉译英(总题数：15，分数：30.00)21.总计v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：amount）解析：22.基础结构n． i 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：infrastructure）解析：23.估计n．&v． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：estimate）解析：24.加密n． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：encryption）解析：25.战役；运动 n． c 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：campaign）解析：26.放弃；遗弃 v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：abandon）解析：27.外购;外包v． o 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：outsource）解析：28.轮廓；纲要n． o 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：outline）解析：29.病毒 n． v 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：virus）解析：30.广阔的；广泛的 adj． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：extensive）解析：31.专门知识或技能n． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：expertise）解析：32.创造者n． f 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：founder）解析：33.授予；判给 v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：award）解析：34.时间表 n． t 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：timeline）解析：35.中肯的，恰当的adj． p 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：pertinent）解析：五、单词英译汉(总题数：15，分数：30.00)36.growth rate（分数：2.00）填空项1:__________________ （正确答案：正确答案：增长率）解析：37.customer support（分数：2.00）填空项1:__________________ （正确答案：正确答案：用户支持）解析：38.frequently asked questions(FAQ)（分数：2.00）填空项1:__________________ （正确答案：正确答案：经常提到的问题）解析：39.database management systems（分数：2.00）填空项1:__________________ （正确答案：正确答案：数据库管理系统）解析：40.customer base（分数：2.00）填空项1:__________________ （正确答案：正确答案：顾客群）解析：41.e-commerce site（分数：2.00）填空项1:__________________ （正确答案：正确答案：电子商务网）解析：42.checkout process（分数：2.00）填空项1:__________________ （正确答案：正确答案：结账过程）解析：rmation network（分数：2.00）填空项1:__________________ （正确答案：正确答案：信息网）解析：44.automatic replenishment（分数：2.00）填空项1:__________________ （正确答案：正确答案：自动再补给）解析：45.a backorder（分数：2.00）填空项1:__________________ （正确答案：正确答案：拖欠订货；延期交货）解析：46.financial transaction（分数：2.00）填空项1:__________________ （正确答案：正确答案：钱款交易）解析：47.a best-price guarantee（分数：2.00）填空项1:__________________ （正确答案：正确答案：最佳价格保障）解析：48.key issues（分数：2.00）填空项1:__________________ （正确答案：正确答案：焦点）解析：49.first-movers（分数：2.00）填空项1:__________________ （正确答案：正确答案：先驱者）解析：50.automotive industry（分数：2.00）填空项1:__________________ （正确答案：正确答案：汽车工业）解析：六、英译汉(总题数：1，分数：10.00)Almost all our major problems involve human behavior, and they cannot be solved by physical and biological technology alone. What is needed is a technology of behavior, but we have been slow to develop the science from which such a technology might be drawn.【T1】 One difficulty is that almost all of what is called behavioral science continues to trace behavior to states of mind, feelings, traits of character, human nature, and so on. Physics and biology once followed similar practices and advanced only when they discarded them.【T2】 The behavioral sciences have been slow to change partly because the explanatory items often seem to be directly observed and partly because other kinds of explanations have been hard to find. The environment is obviously important, but its role has remained obscure. It does not push or pull, it selects, and this function is difficult to discover and analyze.【T3】The role of natural selection in evolution was formulated only a little more than a hundred years ago, and the selective role of the environment in shaping and maintaining the behavior of the individual is only beginning to be recognized and studied. As the interaction between organism and environment has come to be understood, however, effects once assigned to states of mind, feelings, and traits are beginning to be traced to accessible conditions, and a technology of behavior may therefore become available. It will not solve our problems, however, until it replaces traditional pre-scientific views, and these are strongly entrenched. Freedom and dignity illustrate the difficulty.【T4】They are the possessions of the autonomous(self-governing)man of traditional theory , and they are essential to practices in which a person is held responsible for his conduct and given credit for his achievements. A scientific analysis shifts both the responsibility and the achievement to the environment. It also raises questions concerning " values". Who will use a technology and to what ends?【T5】 Until these issues are resolved, a technology of behavior will continue to be rejected , and with it possibly the only way to solve our problems.（分数：10.00）(1).【T1】（分数：2.00）填空项1:__________________ （正确答案：正确答案：一个难题是所谓的行为科学几乎全都依然从心态、情感、性格特征、人性等方面去寻找行为的根源。

自考英语三大部分一．单词Advertise 做广告v.Adopt 收养，采用 v.Assumption 假定，假设 n.Achievement 成就 n.Automatic 自动的 adj.Arrangement 安排 n.Anticipate 期望，预料 v.Accordingly 因此 adv.Attribute 归因于 v.Arrange 整理，安排v.Abandon 放弃，遗弃 v.Automation 自动化，自动 n.Available 可用的，可获得的 adj.Adapt 改变，使适应v.Associate 伙同的，副的；同事 adj.& n Available 可用的，可获得的adj.Alliance 结盟，联盟 n.Attempt 尝试，试图，努力 v.& n. Absolutely 绝对的，完全的，无条件地 adv. Barrier 障碍 n.Backorder 延期交货n.Burgeon 发芽，开始生长v.Basically 基本上，根本上adv.Barely 机会没有；光秃秃的adv.Commerce 贸易，商业 n.Convenience 方便，便利 n. Correspondence 通信，信件 n.Capture 虏获，得到 v.Conversion 转变，变换 n.Critical 批评的，危机的；决定性的adj. Concise 简明的 adj.Contract 合同；契约 n.Corporate 共同的；法人团体的 adj. Consume 消耗，花费 v.Community 社会；团体 n.Cumbersome 笨重的a.Complexity 复杂 n.Conscious 清醒的，察觉的adj.Conflict 不合，分歧 n.Confidence 信心n.Confirm 证实，确定v.Crucial 极其重要的 adj. Consistent 持续的 adj.Classic 第一流的，经典的 adj. Coordinate 协调；调节 v.Customize 按顾客要求制作v. Concentrate 集中；全神贯注v.Claim 声称；认领 v.& n.Clutter 使散乱；零乱v.& n.Classify 分类，归类 v.Category 部门；种类；范畴n.Casual 偶然的，随便的 adj. Currency 流行；货币n.Counsel 建议；顾问律师 n.Cement 水泥n.结合；巩固v. Consistently 一致；一贯；相符adv. Corporation 法人团体n.Commence 开始，着手v.Comment 意见，解释；评论 n.&v. Confusion 困惑，混乱（状态）n. Consultant 顾问 n.Campaign 战役；运动 n.Competency 能力，技能；权限 n. Classical 古典的；经典地，传统的 adj.Document 文件，文献n.Dispute 争论，辩论 v.&n.Deflate 紧缩v.Distinct 清楚的，明显的 adj. Distinguish 区分v.Distribute 分配；分发；分布v. Domestically 本国的，国内的adv.Detailed 详细的adj.Downside 下调，下滑 n.Deduct 扣除；减除v.Disadvantage 不利条件 n.Domain 领土；领域，范围 n.Distract 使…分心，分散…的注意力v. Definite 清楚的，明确的；肯定的 adj.Emergence 出现，暴露n.Enhance 增强，提高 v.Estimate 估计 n.&v.Equivalent 同等的 adj.Expand 扩展，扩大v.Expectant 期望的，预期的 adj.Extensive 广阔的；广泛的adj.Equip 装备；供给所需的东西 v.Extension 延伸，伸展 n.Experienced 有经验的 adj.Executive 行政官；行政人员n.Extreme 极端的；偏激的 adj.Eliminate 除去，淘汰v.Exponential 指数的，指数方程的 adj.Essential 必须的；基本的adj.要素n. Evaporate 蒸发；消失v.Embrace 拥抱；包含v.Endeavor 努力，尽力 v.& n.Essence 本质，精髓，精华 n.Enormously 巨大地，极大地，极其adv.Enlighten 启发，启迪，教导 v.Feasible 可行的，可做的 n.Fund 基金；经费n.Fundamentally 基本地，根本地adv.Fundamental 基本的，基础的；主要的adj. Frustrate 妨碍；扰乱，使沮丧v.Favorite 最受喜欢的；宠儿 adj.& n.File 卷宗n.归档v.Facilitate 使容易；使便利 v.Foster 照顾；养育；培养v.Feasible 可行的，可做的n.Generate 产生，发生v.Guarantee 保证v.&n.Headquarters 总部，司令部 n.Horizon 地平线 n.Highlight 最精彩的部分n.强调v.Interview 采访；访问，对…进行面试 n.& v. Impossibility 不可能，无希望 n.Incumbent 有责任的；现任的；在职者 adj.& n. Inconvenient 不方便的 adj.Ineffective 无效果的 adj.Influence 影响，权力 n.Inhibit 阻止，禁止 v.Index 索引 v.& n.Initialization 预置，初始化n. Intervention 插入；干涉 n.Invoice 发票；发货单 n.Insight 洞察力n.Inevitable 不可避免的 adj. Imperative 命令的；权威a.& n. Implicit 含蓄的 a.Individual 单独的，个人的 a. Investment 投资n.Infrastructure 基础结构n.Incorporate 包含，合并v.Involve 包含；牵涉v.Intrude 闯入，侵扰v.Insurance 保险；保险费n.Identify 确定，鉴别v.Ingredient 原料；要素；成分nKeyword 关键词 n.Lucrative 可获利的，赚钱的adj. Location 地方，位置n.Legislation 立法；法规 n.Leverage 杠杆作用 n.Mortgage 抵押v.&n.Merchandise 商品，货品 n.Massive 巨大的；可观的，大量的adj. Mistakenly 弄错，误解 adv.Motivate 作为…的动机；激励v. Mavericks 持异议者，自行其是者 n。

xx年10月全国高等教育自学考试电子商务英语试题课程代码：00888第一局部选择题（共50分）（一）词汇和语法（本大题共20小题，每题1分，共20分）根据句子的意思选择一个正确的答案。

将答案选项前字母写在答题纸上。

1.Our soldiers every inch of ground.A. quarreledB. arguedC. debatedD. disputed2.She could only see the of the trees.A. outlineB. generalC. edgeD. outlook3.He dreams to his goal of serving in the army.A. pertainB. attainC. retainD. maintain4.A ponent of any democracy is a free labour movement.A. vitalB. visualC. soleD. single5.They have themselves as dedicated social workers.A. distinguishedB. seenC. definedD. differed6.It has been for him by his family to marry a girl of his own class.A. arrangedB. organizedC. settledD. adapted7. some of the suggestions prove of value to you as well.A. CouldB. CanC. MightD. May8.After his troubles，he‘s now in fort.A. relativeB. constantC. relevantD. fair9.You should sign a contract to make your job situation .A. normalB. monC. regularD. usual10.The pool of water on the playground in the sun.A. evaporatedB. disappearedC. vanishedD. faded11.For interested in nature， the club offers hikes and overnight camping each week during the summer.A. whoB. whomC. thoseD. them12.She played in the orchestra.A. a violinB. violinC. violinsD. the violin13.He speaks English， but not his sister does.A. as good asB. so good asC. so well likeD. as well as14.His wife， to whom he for thirty years， was childless.A. has marriedB. has been marriedC. had marriedD. had been married15.This is the building that last summer.A. was pleteB. was pletedC. had been pletedD. pleted16.However hard I tried， I could not possibly get the car .A. goingB. goC. goneD. to be going17.You have never met each other before，？A. have youB. haven‘t youC. do youD. don‘t you18.It has been decided that the meeting till next Saturday.A. must be postponedB. should be postponedC. will be postponedD. would be postponed19.Everything goes as before，？A. does itB. did itC. doesn‘t itD. didn’t it20.Perhaps it will be a long time from abroad.A. when Tom es backB. when Tom will e backC. that Tom es backD. before Tom es back（二）完形填空（本大题共10小题，每题1分，共10分）从选择项中选择一个最适合短文的选项。

绝密★考试结束前全国2017年10月高等教育自学考试电子商务英语试题课程代码:00888 请考生按规定用笔将所有试题的答案涂㊁写在答题纸上㊂选择题部分注意事项: 1.答题前,考生务必将自己的考试课程名称㊁姓名㊁准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上㊂ 2.每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑㊂如需改动,用橡皮擦干净后,再选涂其他答案标号㊂不能答在试题卷上㊂一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出㊂1.To snag new customers and keep the old ones remembering you vividly,seriously plan to launcha newsletter,and send it to all prospects and customers on a basis.A.seldomB.accidentalC.regularD.long2.A computer is someone who tries to break into computer systems,especially in order to get secret information.A.workerB.technicianC.repairmanD.hacker3.Credit cards can be handy they mean you do not have to carry large sums of .A.notesB.billsC.cashD.coins4.A high degree of expertise is for this stage of the manufacturing process.A.requiringB.requiredC.requireD.to requireers can transfer data from a computer an iPhone with a click of the mouse.A.toB.withC.forD.at6.We went there early get good seats.A.as well asB.as soon asC.so as toD.so that7.California,along with Florida and Hawaii,is among the most popular tourist destinations.B.Hong KongC.UN8.The terms of an agreement,treaty,or other arrangement are the that must be accepted by the people involved in it.A.wordsB.listsC.suggestionsD.conditions9.If you plan to collect sensitive from your customers,you should use security systems like SSL.rmrmingrmativermation10.You should design a friendly website.The fewer clicks needed to order, .Try to make the login process minimal,and only keep the most relevant fields mandatory.A.the slowerB.the furtherC.the betterD.the longer二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂本部分有三篇短文,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂Passage1 Like hundreds of other young people of all countries who take part in our language courses,you can make the most of your holidays by studying French in an interesting way and,at the same time, discover one of France’s most beautiful areas Nice! Our summer course lasts3weeks in July and August.You’re welcome to come at any time between July and August6.You can choose to stay at a host family,but we suggest you stay at our international summer camp.It makes it easy to meet other people and make new friends.What’s more,you can have your classes in the same building which is close to the beach!A free bus service brings you to and from classes if you are living in a French host family or enables you to get into the centre of town if you are living at the summer camp. Whenever you choose to come,we’ll organize short trips,parties,sports and other activities and motivate you to speak French. Your stay in Nice will therefore not only be an educational one,but also an enjoyable experience.Besides offering you many opportunities to meet other people from different cultures,we will do everything to make sure your stay will be unforgettable!11.How long is the summer course?A.Two months.B.Three weeks.C.One month.D.Eight weeks.12.According to the passage,they suggest the students stay during the study.A.at the summer campB.in the hotelC.at their friends’homesD.in the centre of town13.During the course,students can .A.travel all over FranceB.never leave the campC.learn French and make friendsD.swim alone in the sea14.What you’ve read above is most probably .A.a travel diaryB.an advertisementC.an introduction to FranceD.a piece of newsPassage2 Imagine a customer visiting your website for the first time.He’s on the verge of buying a product or using a service when something on your site confuses him.He doesn’t know how to proceed.Sure,he can get help via email or a list of answers to frequently asked questions,but he wants a live person to assist him.If you don’t provide this option,you’ll likely lose that customer. And a toll-free telephone number often won’t do the trick,because the typical customer has only one home phone line,accesses the Web through it,and won’t gladly log off Internet to call for help. Many companies are enhancing their sites with support features that allow real-time communication over the Internet.The tools available range from text chat to page pushing,Voice over IP(VoIP),shared browsing,call-back technology,or a combination.In most cases,you needn’t install a new set of servers to handle these solutions.Several vendors offer these tools as hosted services,for which you pay a monthly fee,and add a few lines of HTML to the code for your site.15.The writer suggests that you should offer to assist the customer on the website.A.FAQs,chatting records,and home addressB.email address,home address,and company addressC.email address,FAQs,and help from a live personD.web address,company address and personal information16.The underlined word enhancing in the first line of the second paragraph is closest in meaning to .A.improvingB.reducingC.savingD.confusing17.Text chat,page pushing,Voice over IP(VoIP),shared browsing,and call-back technology are some kinds of .A.tools for repairing computersB.online real-time communicationC.technology combinationsD.solution handling problemsPassage3 One project to overcome the limitations of the existing search engines is the EuroSearch project. EuroSearch is a federation of national search engines which gives much better results and is more suited to the challenges of the multilingual and multicultural global Internet.The founding members are national search engines from Italy,Spain and Switzerland.The multilingual approach allows a query to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the other languages. Every national site that is part of the federation remains in the country of origin and is maintained by native speakers who will ensure that the search works in their own language.At the same time,the EuroSearch framework tries to remain open to other countries and services who would like to become part of the initiative.18.To put it briefly,this project wants to serve .A.people from Italy,Spain and SwitzerlandB.people who know many languagesC.most people in the worldD.the founding members19.The popular Chinese name for a search engine is .A.搜索引擎B.搜索发动机C.搜查引擎D.搜查发动机20.Every national site that is part of the federation .A.will be maintained by the headquarterB.will remain in the original countryC.will refuse non-native speakersD.will move to a fixed place and work together三㊁完形填空(一):选择最佳答案完成句子:本大题10小题,每小题1分,共10分㊂在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂ How can we practice our spoken English? I think the first and the most important thing is to believe　21　.You should always be full ofconfidence or you　22　be able to improve your English.You should often encourage yourself. Come on,don’t be afraid!”You should never lose heart and never give up. Maybe you are afraid of losing face,but you should think since we are students and we’re 23　,there’s no need to worry　24　anything.You must always be active in practice.There’s no problem that your pronunciation and intonation(语调)can’t be as good　25　the native people because we are Chinese,and we don’t have chances to live　26　foreign countries and talk with the people there.But you must know that the main way to study English is to make ourselves understood and　27　other people.You should believe that native speakers will not laugh at you.　28　they will encourage you.So if you are brave enough you’ll certainly make rapid progress in your　29　English. 30　be shy or afraid!Just have a try.21.A.itself B.yourself C.themselves D.myself22.A.can’t never B.are never C.will D.will never23.A.learning B.saying C.doing D.teaching24.A./ B.to C.for D.about25.A.so B.with C.as D.that26.A.to B.for C.in D.about27.A.to be understood B.understand C.understood D.understanding28.A.So B.Instead C.Or D.Nor29.A.speaking B.speech C.spoken D.spoke30.A.Don’t B.Not C.No D.Do非选择题部分注意事项: 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上㊂四㊁完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共5小题,每小题1分,共5分㊂ Ten years ago,a French-born software　31　(工程师)living in California took time out from his Silicon Valley day-job to　32　(创造)a new kind of online　33　(贸易,销售) system.Pierre Omidyar was just28when he sat down over a long holiday weekend to　34　(写)the original computer code for what eventually　35　(成为)an Internet super-brand the auction site eBay.五㊁根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共10小题,每小题1分,共10分㊂36.企业n. e__________________37.在线地,联网地adv.o__________38.内部的adj.i______________39.利益,获益n./v.b____________40.客户,当事人n.c__________41.消费者n.c______________42.买,购买v.p______________43.小路,路线n.p______44.批发的,整批卖的adj.w________________45.操作员,接线员n.o______________六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂46.e-business plan47.marketing strategy48.opportunity49.potential customer50.physical store51.focus on52.market analysis53.consist of54.mission statement55.number of employees56.current investors57.a concise summaryanizational structure59.products and services60.shopping online61.buying habits62.sales channel63.funding request64.set up65.place the order七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.You should know what’s (go)on in the market before you enter.67.Success in the online marketplace is never an (assure)outcome.68.Anyone who is not (qualify)for his or her job should be categorized off-staff”.69.If the package is (wrap)well,we assume the contents are also wonderful.70.The thieves must have deliberately (trigger)the alarm and hidden inside the house.八㊁英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共5小题,每小题2分,共10分㊂ The paradox of marketing in an e⁃business environment is that it’s more complex than marketing directly to consumers,and yet fundamentally the same.(71)The basic equation hasn’t changed: you have a product or service to sell and you need to convince someone to buy it.In a retail environment,that’s where the story often ends:getting to a sale is the focus and point of marketing. That’s not true in an e⁃business environment. (72)There are so many e⁃business marketing strategies and there are just as many business marketing strategies offline.But the benefit of online marketing is that you can monitor and measure your marketing efforts and results in near real time.Focus on the best online market strategies when you create your internet marketing plan. The following are some of the most effective marketing strategies online: (73)Create a high quality website that offers excellent information and resources to those visiting the site. Execute effective performance marketing campaigns.(74)You can actually target potential customers based on the keywords they search for. Don’t underestimate the value of quality links. Showcase your expertise in forums,groups,and social networks. (75)Email marketing is an absolutely essential e⁃business marketing strategy.And if employed effectively,opt-in email marketing campaigns can steer sales and traffic to your business greatly. Creating your own affiliate program is arguably the most effective way of growing your business and sales online.九㊁汉译英:请把下面的汉语句子翻译成英语:本大题共5小题,每小题2分,共10分㊂76.为了更好地保护你的电脑,你要经常更新防火墙㊂77.电子商务将会长久地存在㊂我们要学会适应它㊂78.电子商务和移动商务之间的差距正在缩小㊂79.这个软件会帮助你的电脑运行得更快㊂80.我打算开一家网店销售鞋㊁包和女士时装㊂。

全国2003年10月高等教育自学考试电子商务英语试题课程代码：00888第一部分选择题（共50分）(一) 词汇和语法(本大题共20小题，每小题1分，共20分)根据句子的意思选择一个正确的答案。

答案标在答题纸上。

1.Flight nineteen from New York and Washington is now arriving at _____.A. the two gateB. gate twoC. the gate twoD. second gate2.Since 1971 there have been two _____ in this city.A. woman mayorsB. woman mayorC. women mayorD. women mayors3.It rains _____ in Shanghai _____ in Beijing.A. as often; thanB. more often; thanC. as oftener; asD. much often; as4.It _____ for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5.A new type of computer is going to _____ next year.A. turn outB. being turned outC. have turned outD. turned out6.Having the highest marks in his class,_____.A. the college offered him a scholarshipB. a scholarship was offered him by the collegeC. he was offered a scholarship by the collegeD. a college scholarship was offered to him7.He _____ in London by eleven o’clock, but he started too late.A. should beB. must have beenC. ought to have beenD. might have been8.If you _____ that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9.It is because English is useful _____.A. why we study it hardB. which we study hardC. what we study hard D .that we study it hard10.We do not believe their nice words _____ intimidated by their bluster.A. so aren’t weB. neither we areC. we are notD. nor are we11.There are _____ benefits in the new system.A. conciseB. preciseC. tangibleD. metal1 / 5612.The time has come for the company to _____ after years of rapid expansion.A. consistB. considerC. consolidateD. combine13.It is important for university to keep _____ with the changes in science and technology.A. stepB. stageC. spaceD. pace14.Critics _____ the writer with a lack of originality.A. criticizedB. chargedC. condemnedD. scolded15.They have _____ themselves as dedicated social workers.A. distinguishedB. seenC. definedD. differed16.The plane is _____ to take off at 4.A. enlistedB. enrolledC. promptedD. scheduled17.People will not believe a person who always _____.A. magnifiesB. enlargesC. broadensD. exaggerates18.You should sign a contract to make your job situation _____.A. normalB. commonC. regularD. usual19.All citizens in this nation are _____ to the law.A. subjectB. objectC. exposedD. dependent20.Let’s fix a _____ date for the next meeting.A. infiniteB. plainC. distinctD. definite(二)完型填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项。

全国2018年10月自学考试电子商务英语试题课程代码：00888请将答案填在答题纸相应位置上一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。

1. According to a recent report, ______ that Americans consume does not vary greatly from year to year.A. the number of sugarB. a number of sugarC. the amount of sugarD. an amount of sugar2. ______ were naturally a musical family.A. A ShawB. The ShawsC. The ShawD. Shaws3. That kind of shoes are______ expensive for me.A. moreB. far moreC. far tooD. much4. It______ for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5. Those who don’t work hard at English ought to______.A. criticizeB. be criticizedC. have been criticizedD. be criticizing6. Written in great haste,______ .A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come at four o’clock?”“Oh no, you______ come at four.”A. can’tB. may not1C. needn’tD. mustn’t8. If you______ that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9. No one is interested in that,______?A. is heB. isn’t heC. aren’t theyD. are they10. I have never taken anything______ didn’t belong to me.A. whatB. whoC. thatD. which11.The______ medical team will soon be here.A. mobileB. changeableC. stableD. steady12. A poor memory______ her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. devoted13. We allowed the warm water to______ us.A. joinB. claspC. embraceD. contain14. One warning______ to stop her doing it.A. sufferedB. sufficedC. suggestedD. provided15. We can visit your company on Monday or Tuesday; our plans are fairly______.A. flexibleB. elasticC. suppleD. compliant16. He______ his first book to his mother.A. committedB. dedicatedC. assignedD. appointed17. The plane is______ to take off at 4.A. enlistedB. enrolled2C. promptedD. scheduled18. They are______ a mass production movement.A. firingB. launchingC. introducingD. presenting19. They’ve______ the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reducedD. lessened20. The children______ against each other to win yearly scholarship.A. contestB. fightC. rivalD. compete二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。

全国2018年10月高等教育自学考试电子商务英语试题课程代码：00888第一部分选择题(共50分)(一)词汇和语法(本大题共20小题，每小题1分，共20分)根据句子的意思选择一个正确的答案。

将答案选项前字母写在答题纸上。

1.Our soldiers ______ every inch of ground.A. quarreledB. arguedC. debatedD. disputed2.She could only see the ______ of the trees.A. outlineB. generalC. edgeD. outlook3.He dreams to ______ his goal of serving in the army.A. pertainB. attainC. retainD. maintain4.A ______ component of any democracy is a free labour movement.A. vitalB. visualC. soleD. single5.They have ______ themselves as dedicated social workers.A. distinguishedB. seenC. definedD. differed6.It has been ______ for him by his family to marry a girl of his own class.A. arrangedB. organizedC. settledD. adapted7.______ some of the suggestions prove of value to you as well.A. CouldB. CanC. MightD. May8.After his troubles, he's now in ______ comfort.A. relativeB. constantC. relevantD. fair9.You should sign a contract to make your job situation ______.A. normalB. commonC. regularD. usual10.The pool of water on the playground ______ in the sun.A. evaporatedB. disappearedC. vanishedD. faded11.For ______ interested in nature, the club offers hikes and overnight camping each week duringthe summer.A. whoB. whomC. thoseD. them12.She played ______ in the orchestra.A. a violinB. violinC. violinsD. the violin13.He speaks English, but not ______ his sister does.A. as good asB. so good asC. so well likeD. as well as14.His wife, to whom he ______ for thirty years, was childless.A. has marriedB. has been marriedC. had marriedD. had been married15.This is the building that ______ last summer.A. was completeB. was completedC. had been completedD. completed16.However hard I tried, I could not possibly get the car ______.A. goingB. goC. goneD. to be going17.You have never met each other before,______?A. have youB. haven't youC. do youD. don't you18.It has been decided that the meeting ______ till next Saturday.A. must be postponedB. should be postponedC. will be postponedD. would be postponed19.Everything goes as before,______?A. does itB. did itC. doesn't itD. didn't it20.Perhaps it will be a long time ______ from abroad.A. when Tom comes backB. when Tom will come backC. that Tom comes backD. before Tom comes back(二)完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项。

商务英语自考试题及答案一、选择题（每题2分，共20分）1. The term "B2B" stands for ________.A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Consumer to Business答案：A2. In international trade, "FOB" refers to ________.A. Free on BoardB. Free of BoardC. Freight on BoardD. Freight of Board答案：A3. The abbreviation "CEO" stands for ________.A. Chief Executive OfficerB. Chief Executive OfficerC. Chief Executive OfficerD. Chief Executive Officer答案：A4. Which of the following is not a form of payment in international trade?A. Letter of CreditB. Cash in AdvanceC. ConsignmentD. Barter答案：D5. The term "TQM" stands for ________.A. Total Quality ManagementB. Total Quantity ManagementC. Total Quality MonitoringD. Total Quantity Monitoring答案：A6. "CIF" in international trade means ________.A. Cost, Insurance, and FreightB. Cost, Insurance, FreightC. Cost, Insurance, and FreightD. Cost, Insurance, Freight答案：A7. Which of the following is not a type of business letter?A. Sales LetterB. MemoC. Proposal LetterD. Invoice答案：B8. "MOQ" stands for ________.A. Minimum Order QuantityB. Maximum Order QuantityC. Maximum Order QualityD. Minimum Order Quality答案：A9. The term "ROI" stands for ________.A. Return on InvestmentB. Risk of InvestmentC. Rate of InvestmentD. Result of Investment答案：A10. In a business context, "RFQ" stands for ________.A. Request for QuotationB. Request for QuestionC. Request for QualificationD. Request for Quantity答案：A二、填空题（每题2分，共20分）1. When a company offers a product or service to another business, it is known as ________.答案：B2B2. The term used for the point at which the buyer and seller agree on the price of goods and the delivery terms is________.答案：contract3. The process of improving the quality and efficiency of a service or product is known as ________.答案：quality management4. The document that guarantees payment for goods shipped is called a ________.答案：letter of credit5. The minimum number of units a manufacturer will produce ata set price is known as the ________.答案：MOQ6. The acronym for a document that lists the details of a transaction and is used to bill the buyer is ________.答案：invoice7. The process of exchanging goods or services for other goods or services without using money is called ________.答案：barter8. The term used to describe the act of selling goods to customers directly is ________.答案：retail9. The process of managing the entire life cycle of a product from inception to disposal is known as ________.答案：product lifecycle management10. The term used to describe the process of identifying potential customers and persuading them to buy a product or service is ________.答案：marketing三、简答题（每题10分，共30分）1. Explain the concept of "outsourcing" in business.答案：Outsourcing refers to the practice of hiring another company to perform tasks that were traditionally performedin-house. It is a strategic initiative aimed at reducing costs, improving efficiency, and allowing a company to focus on its core competencies.2. What are the key components of a business proposal?答案：A business proposal typically includes an executive summary, problem statement, solution overview, implementation plan, cost analysis, benefits, and a call to action.3. Describe the role of a sales manager in a company.答案：A sales manager is responsible for leading a sales team, setting sales goals, developing sales strategies, training sales personnel, and monitoring sales performance to ensurethe company meets its revenue targets.四、论述题（共30分）Discuss the importance of effective communication in international business.答案：Effective communication is crucial in international business as it helps to build relationships, resolve misunderstandings, and facilitate negotiations. It also aidsin the clear conveyance of information, which is vital forsuccessful transactions and collaborations across different cultures and languages.。

㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀绝密 考试结束前2023年10月高等教育自学考试电子商务英语试题课程代码:00888㊀㊀1.请考生按规定用笔将所有试题的答案涂㊁写在答题纸上㊂㊀㊀2.答题前,考生务必将自己的考试课程名称㊁姓名㊁准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上㊂选择题部分注意事项:㊀㊀每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑㊂如需改动,用橡皮擦干净后,再选涂其他答案标号㊂不能答在试题卷上㊂一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出㊂1.He wants to transfer some money to the㊀㊀㊀of his daughter.A.countB.accountC.discountD.accountant2.They were about to fight㊀㊀㊀their father intervened.A.thatB.whichC.whenD.where3.His family say he was a㊀㊀㊀teenager.A.automaticB.coherentC.troublesomeD.collective4.He㊀㊀㊀me will attend the party.A.as far asB.as long asC.as soon asD.as well as5.Mary didn t feel like㊀㊀㊀alone,so she asked me to accompany her to the market.A.to go shoppingB.to go to shopC.going to shopD.going shopping6.His past experience qualified him to㊀㊀㊀such a delicate matter.A.handleB.harmC.hackD.host7.The price cuts㊀㊀㊀to boost sales.A.failedB.to failC.failsD.failing8.The classroom teacher must be sensitive㊀㊀㊀a child s needs.A.inB.toC.atD.for浙00888#电子商务英语试题第1页(共8页)9.What I learned from my bitter experience is㊀㊀㊀you should never underestimate the ability of your enemy.A.thatB.whichC.whatD.while10.I can t㊀㊀㊀how to do this.A.break outB.hand outC.put outD.figure out二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂Passage1The digital currency is a form of currency that is used only in digital or electronic form,and not in physical form.It is also called digital money,electronic money or electronic currency. Digital currencies are intangible and can only be owned and transacted by using computers or electronic wallets connected to the Internet.While physical currencies,like banknotes and coins, are tangible and transactions are possible only by their holders who have their physical ownership. Like any standard currency,digital currencies can be used to buy goods as well as to pay for services.The People s Bank of China(PBOC)is aiming to make banknotes and coins electronic and internationalized(国际化). For the internationalization of RMB,we have said many times that it s a natural process and our goal is not to replace the US dollar or any other international currency, Li Bo,deputy governor(副行长)of the PBOC said. I think our goal is to allow the market to choose and to improve international trade.China s digital yuan is popular with most of the people in China.Now the PBOC is taking some steps to make it play an increasingly important role,especially in all kinds of trades at home and abroad.11.The digital currency isn t㊀㊀㊀.A.digital moneyB.electronic moneyC.electronic currencyD.physical money12.What s the meaning of the underlined word intangible ?A.无形的B.昂贵的C.更方便的D.更安全的浙00888#电子商务英语试题第2页(共8页)13.What is the goal of the PBOC on currency reform(改革)?A.To make banknotes and coins electronic and internationalized.B.To replace the US dollar and any other international currency.C.To make RMB become the most important currency in the world.D.To advise people from all over the world to choose and use the digital currency.14.What s the best title of the passage?A.Digital currencies,leading the futureB.Digital currencies,the promise of wealthC.PBOC,the hope of the nationD.Digital currencies,the dollar killerPassage2It would be difficult to have a society like ours without public goods such as defense(国防), transportation(交通),and other services.A public good is one that a person can use without reducing the use of it for another person. One of the best examples of a public good is national defense.One person can benefit from our national defense without reducing another person s benefits.In fact,it is difficult to keep any person in our society from enjoying the benefits of national defense.The market system does not work well in producing public goods.This is because a person who refuses to pay for a public good cannot be kept from using it.Suppose that the neighbors in a high crime(犯罪)area decide to hire a police force.Each neighbor,except Mrs.Smith,agrees to pay for it.Mrs.Smith refuses to pay because she knows that if all the others pay for the service,the police will still guard the area.So Mrs.Smith can enjoy the benefits without paying anything. The market system has no way to deal with this type of problem.For this reason,we cannot ask each person to make a direct payment in the form of product price.Therefore,we collect money for public goods by using taxes.15.The writer gives the example of national defense in paragraph2in order to show that㊀㊀㊀.A.everybody should be responsible for national defenseB.the society will not be safe if there is no national defenseC.a public good is a shared benefit for the whole societyD.certain public goods are more important than others浙00888#电子商务英语试题第3页(共8页)16.The person who does not pay for a public good㊀㊀㊀.A.fails to keep its service from being usedB.keeps himself from using its serviceC.cannot enjoy its benefit at any timeD.enjoys its benefit all the same17.From the passage we learn that the purpose of collecting taxes is to㊀㊀㊀.A.ensure the continuous supply of public goodsB.remind people of their responsibilityC.get extra money to support public goodsD.reduce the difference between the rich and the poorPassage3One day I said that I would go abroad for further studies after my college education.My decision evoked(引起)the objection of my family:Why should I borrow a huge sum of money for overseas studies while I might receive the same education at home at a relatively low cost?My answer is:In addition to knowledge,I can gain experience that those who stay at home will never have.First,experience is the opportunity for the real-life use of foreign languages.There is no better opportunity to improve second-language skills than living in the country in which it is spoken. Second,living and studying abroad offers me a different perspective on the world.On a university campus,foreign students are likely to meet their counterparts(对应的人或物)from different countries and areas and be exposed to different ideas and values.This helps to have a better understanding of different societies and inevitably sees my own country in a new light. Third,overseas experience may be frustrating and painful,but it is helpful at the same time.A person going abroad for study often experiences much more difficulties.Yet,the difficulty,with the frustration(沮丧)brought on by culture shock,is a rewarding experience for one s future life. Although going abroad is expensive and perhaps painful,the payoff is worthwhile.For the benefit is not merely knowledge gained,but the experience desirable in one s personal life.18.Why does the author want to go abroad for further studies?A.Because it is cheaper to receive education abroad.B.Because he can get different education abroad.C.Because he can have different experience abroad.D.Because he can have the knowledge like others.浙00888#电子商务英语试题第4页(共8页)19.Besides the education,what can people get from living abroad?A.An opportunity to meet superstars.B.A new knowledge of the world.C.A huge sum of scholarship.D.A new perspective on the university.20.In the author s opinion,what is the advantage of going abroad?A.It is to satisfy people and relieve the pain all the time.B.It is to deepen the study as well as enrich the experience.C.It is to get the knowledge people need only at home.D.It is to get what people need in their whole life.三㊁完形填空(一):选择最佳答案完成句子:本大题共10小题,每小题1分,共10分㊂在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂㊀㊀What is stress?Stress is a normal response to difficult or new situations.We usually feel ㊀21㊀when we experience changes in our lives.㊀22㊀,you might experience stress when you start at a new school.People experience㊀23㊀symptoms(症状)when they are stressed.Physical symptoms ㊀24㊀a dry mouth and headache.You may also have㊀25㊀with sleeping.There are㊀26㊀emotional(情绪的)symptoms such as feeling sad,worried or anxious.Stress is bad when we are unable to deal with it.㊀27㊀if we have a positive attitude,stress can give us extra energy and make us perform better.People have different ways of dealing with stress:Actor Chris Evans has said that he deals with stress㊀28㊀talking about it with someone. Singer Adele has often felt stressed before going on stage(舞台).She manages with it by ㊀29㊀she is another person,someone who is stronger and deals well with stressful situations. Many people say that simply relaxing and being calm can㊀30㊀.But perhaps the best way for dealing with stress is to be in control don t let the situation control you.浙00888#电子商务英语试题第5页(共8页)21.A.stressed B.sad C.angry D.happy22.A.For example B.In fact C.Thanks to D.According to23.A.same B.beautiful C.different D.strange24.A.keep B.include C.carry D.leave25.A.choice B.hope C.luck D.difficulty26.A.ever B.never C.also D.hardly27.A.So B.And C.But D.Until28.A.at B.by C.with D.for29.A.making B.lying C.imagining D.cheating30.A.help B.fight e D.stop非选择题部分注意事项:㊀㊀用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上㊂四㊁完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共5小题,每小题1分,共5分㊂㊀㊀The business community has been㊀31㊀(改变)by the arrival of the Internet.The Internet has become an integral㊀32㊀(部分)of many organizations means of undertaking business.It can be used as an additional channel through which businesses㊀33㊀(沟通)with and trade with customers,㊀34㊀(供应商)and partners.㊀35㊀(从)a business perspective,the Internet has had a profound effect on the way companies operate.五㊁根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共10小题,每小题1分,共10分㊂36.内部的,国内的adj.㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀i㊀㊀㊀㊀㊀㊀㊀37.忽视,忽略v.o㊀㊀㊀㊀㊀㊀㊀38.全体职员,员工n.s㊀㊀㊀㊀39.隐私,私密n.p㊀㊀㊀㊀㊀㊀40.撤出,收回,提款v.w㊀㊀㊀㊀㊀㊀㊀41.抛弃,丢弃,离弃v.a㊀㊀㊀㊀㊀㊀42.关键性的,极其重要的adj.c㊀㊀㊀㊀㊀㊀浙00888#电子商务英语试题第6页(共8页)43.极端的,极限的,非常的adj.e㊀㊀㊀㊀㊀㊀44.资产,财产n.a㊀㊀㊀㊀45.法律上,合法地adv.l㊀㊀㊀㊀㊀㊀六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂46.electronic economy47.security strategy48.conduct business49.social networkingputing power51.page design52.customer relationship53.online payment54.profit from55.keep in mind57.in particular58.cut costs59.business plan60.domain name61.sign up62.mass market63.expected revenue64.in the long run65.log in七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.㊀㊀㊀(create)your own affiliate program is arguably the most effective way of growing your business and sales online.67.This task㊀㊀㊀(require)your full concentration.68.Continued success demands protecting㊀㊀㊀(value)assets.浙00888#电子商务英语试题第7页(共8页)69.Several㊀㊀㊀(factor)are likely to influence the decision.70.㊀㊀㊀(great)influenced by his father,David also wants to be a student of the West Point School.八㊁英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共5小题,每小题2分,共10分㊂㊀㊀Business letter is a very important component and medium in business activities.(71)A good business letter is helpful to a business activity.(72)There are certain essential qualities of business writing:㊀㊀1.Clearness:(73)The writer must try to express himself clearly so that the reader will understand.He should follow a clear logic,meanwhile,use simple and appropriate words.㊀㊀2.Courtesy(礼貌):Courtesy requires the writer to be thoughtful,sincere and tactful in writing a business letter.(74)It means you need to put yourself in the reader s shoes.㊀㊀3.Conciseness(简洁):(75)Conciseness means writing something in the fewest possible words.A concise business letter should express things briefly but completely without losing clarity or courtesy.九㊁汉译英:请把下面的汉语句子翻译成英语:本大题共5小题,每小题2分,共10分㊂76.从本质上讲,这就是一种网上支付的方法㊂(in essence)77.注意网络入侵者并了解如何保护你的电子业务不被其破坏㊂(be aware of;protect from)78.电子商务与移动商务之间的差距正在缩小㊂(gap)79.他创立了一种新型的在线交易系统㊂(create)80.你的网店如何与众不同?(differ)浙00888#电子商务英语试题第8页(共8页)绝密 启用前2023年10月高等教育自学考试全国统一命题考试电子商务英语试题答案及评分参考(课程代码㊀00888)一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂1.B2.C3.C4.D5.D6.A7.A8.B9.A10.D二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂11.D12.A13.A14.A15.C16.D17.A18.C19.B20.B三㊁完形填空(一):本大题共10小题,每小题1分,共10分㊂21.A22.A23.C24.B25.D26.C27.C28.B29.C30.A四㊁完形填空(二):本大题共5小题,每小题1分,共5分㊂31.changed㊀㊀32.part㊀㊀municate㊀㊀34.suppliers㊀㊀35.From五㊁根据给出的汉语词义和规定的词性写出相应的英语单词:本大题共10小题,每小题1分,共10分㊂36.internal㊀㊀37.overlook㊀㊀38.staff㊀㊀39.privacy㊀㊀40.withdraw41.abandon42.crucial43.extreme44.asset45.legally六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂(可根据情况酌情给分)46.电子经济56.亚马逊网站47.安全策略57.尤其,特别48.经商58.削减成本49.社会关系网59.商业计划50.计算能力60.域名51.页面设计61.签约,报名52.客户关系62.大众市场53.在线支付63.预期收益54.从 获利64.长远来看55.记住65.登入,登陆七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.Creating67.requires68.valuable69.factors70.Greatly电子商务英语试题答案及评分参考第1页(共2页)八㊁英译汉:本大题共5小题,每小题2分,共10分㊂(可根据情况酌情给分)71.一封好的商业信函有助于公司的业务㊂72.商务信函写作包含一些基本要素㊂73.作者必须尽力清晰地做出表达,以便读者理解㊂74.这意味着你需要设身处地为读者着想㊂75.(内容)简洁意味着用尽可能少的词去写㊂九㊁汉译英:本大题共5小题,每小题2分,共10分㊂(可根据情况酌情给分)76.In essence,it is a way to take payments online.77.Be aware of online intruders and how you can protect your e-business from them.78.The gap between e-commerce and m-commerce is going on decreasing.79.He created a new kind of online trading system.80.How will your online store differ from others?电子商务英语试题答案及评分参考第2页(共2页)。

电子商务英语00888unit1Introduction to E-business电子商务概论It is widely acknowledged today that new technologies,in particular access to the internet,Tend to modify communication between the different players in the professional world,notably:它被广泛承认，今天的新技术，特别是访问互联网，在专业世界中，倾向于修改不同的参与者之间的沟通，特别是Relationships between the enterprise and its clients,企业与客户之间的关系，The internal functioning of the enterprise,including enterprise-employee relationships,企业内部运作，包括企业员工关系，The relationship of the enterprise with its different partners and suppliers.企业与其不同的合作伙伴和供应商的关系。

E-business,therefore,is a term used to describe businesses run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business.In a more general sense,the term may be used to describe any form of electronic business,that is to say,any business which utilizes a computer.This usage is somewhat archaic,however,and in most contests e-business refers exclusively to internet businesses.因此，电子商务是一个术语，用来描述在互联网上运行的企业，或利用互联网技术，以提高企业的生产力或盈利能力。

2017年10月高等教育自学考试英语（二）试题（课程代码00015）第一部分选择题（共2O分）一、阅读判断（第1-10题，每题1分，共10分）下面的短文后列出了10个句子。

请根据短文的内容对每个句子作出判断：如果该句提供的是正确信息，选择A；如果该句提供的是错误信息，选排B；如果该句的信息文中没有提及，选择C。

在答题卡相应位置上将答案选项涂黑。

My Writing TeacherEnglish writing was always easy for me, but that changed on the first day I walked into Mrs. Johnson’s class. Before that, I’d heard rumors from former students. They said she was strict and her class was hard to pass. So I was very nervous.The first time we met, Mrs．Johnson told us her class would be difficult, but she would give us new “tools”and guide us through. She explained that her grading system was different, and that we would not see high scores soon. “Everything you do in class matters,” she said. “As writing is an art, it takes a long time to perfect.”Mrs. Johnson me. I was afraid of what she would say if I asked a question. So in class I kept silent most of the time and couldn't follow her. When I got my first essay back, my grade was terrible. I was annoyed with Mrs. Johnson. I disliked going to her class.Then I realized I needed to find out what I could do to improve my grade and how to use the “tools”in my writing. As I still didn't dare to talk to Mrs. Johnson in person, I e-mailed her. In this way, she and I worked together to improve my writing. By and by, I could talk to her both online and in person. She walked me through every step to understand how to write an essay· Together we saw improvement in my work.From this I discovered that asking for help could actually work．BehindEverything Mrs．Johnson was saying, she actually cared about me and where I would be in the future. She knocked me down so that I could climb back stronger.1. I was worried when I was in Mrs. Johnson’s first class.A. TrueB. FalseC. Not Given2. Mrs．Johnson used the same grading system as other teachers.A. TrueB. FalseC. Not Given3. Mrs. Johnson regards writing as an art.A. TrueB. FalseC. Not Given4. I was active in class in the beginning.A. TrueB. FalseC. Not Given5. Most students enjoyed Mrs. Johnson’s class.A. TrueB. FalseC. Not Given6. I got a high score for my first essay.A. TrueB. FalseC. Not Given7. Mrs. Johnson preferred to email students.A. TrueB. FalseC. Not Given8. Mrs. Johnson let me improve my writing by myself.A. TrueB. FalseC. Not Given9. I finally became a top student in the writing class.A. TrueB. FalseC. Not Given10. Mrs. Johnson cared about my future.A. TrueB. FalseC. Not Given二、阅读选择（第11-15题，每题2分，共10分）阅读下面短文，请从短文后所给各题的4个选项（A、B、C、D）选出1个最佳选项，并在答题卡相应位置上将该项涂黑。

全国自考（电子商务英语）真题试题及答案解析(一)一、单选题（共20题，共40分）1.His wife, to whom he __________ for thirty years, was childless.A.has marriedB.has been marriedC.had marriedD.had been marriedABCD正确答案：D2.They are __________ a mass production movement.A.firingunchingC.introducingD.presentingABCD正确答案：B3.Professor Tate __________ about him.A.heard the students to talkB.heard the talk by the studentsC.heard the students talkingD.heard the students to talkingABCD正确答案：C4.__________ some of the suggestions prove of value to you as well?A.CouldB.CanC.MightD.MayABCD正确答案：D5.The research pro ject has only been under way for three months, so it ’too s early to _______its success.A.figureB.considerC.rateD.evaluateABCD正确答案：D6.What do you think of his motion that we __________ a play at the English evening?A.should put onB.shall put onC.would put onD.will have put onABCD正确答案：A7.We can visit your company on Monday or Tuesday, our plans are fairly __________.A.flexibleB.elasticC.supplepliantABCD正确答案：A8.Nothing can stop us now, __________?A.can ’t itB.can itC.could itD.does itABCD正确答案：B9.All of my efforts to__________ peace failed.A.reserveB.conserveC.persistD.preserveABCD正确答案：D10.I was greatly shocked by the way __________ things were done there.A.howB.thatC.asD.whichABCD正确答案：A11.There is a(n) __________ between logic and metaphysics.A.bargainB.treatypactD.allianceABCD正确答案：D12.Neither of the drivers who are being held by the police__________ whom to blame for his trouble.A.knowB.knowsC.to knowD.have knownABCD正确答案：B13.All citizens in this nation are__________ to the law.A.subjectB.objectC.exposedD.dependentABCD正确答案：A14.I made up my mind that under no circumstances__________ to such principle.A.couldn ’t I agreeB.I couldn ’t agreeC.I could agreeD.could I agreeABCD正确答案：D15.Einstein ’s new theory on optics changed__________ scientific idea about light.A.technicalB.originalC.classicalD.mechanicalABCD正确答案：C16.The time has come for the company to __________ after years of rapid expansion.A.consistB.considerC.consolidatebineABCD正确答案：C17.__________ were naturally a musical family .A.A ShawB.The ShawsC.The ShawD.ShawsABCD正确答案：B18.Nothing can __________ being unkind to children.A.adjustB.reasonC.justifyD.reassureABCD正确答案：C19.That kind of shoes are __________ expensive for me.A.moreB.far moreC.far tooD.muchABCD正确答案：C20.Next time I __________ there, I ’ll ask them about it.A.will goB.have goneC.am goingD.goABCD正确答案：D二、填空题（共16题，共40分）21.收入;岁入n. r_______________正确答案：revenue22.闯入;侵扰v. i_______________正确答案：Intrude23.承担责任的adj. r_______________正确答案：Responsible24.繁荣n. p_______________正确答案：prosperity25.证实，确认v. c_______________正确答案：confirm26.持续的adj. c_______________正确答案：Consistent27.按顾客要求制做v. c_______________正确答案：Customize28.交易;事务;处理n. t_______________正确答案：transaction29.发票;发货单n. i_______________正确答案：invoice30.视力;洞察力n. v_______________正确答案：vision31.流行;货币n. c______________正确答案：Currency32.必要的;基本的adj.要素，要点n. e_______________正确答案：essential33.领土;领域，范围n. d_______________正确答案：Domain34.预言，预报n . p_______________正确答案：predict35.口令;密码n. p_______________正确答案：password36.完型填空(本大题共10 小题，每小题 1 分，共10 分)从选项中选择一个最适合短文的选项，错选、多选或未选均无分。

电⼦商务英语00888-历年真题全国2003年10⽉⾼等教育⾃学考试电⼦商务英语试题课程代码：00888第⼀部分选择题（共50分）(⼀) 词汇和语法(本⼤题共20⼩题，每⼩题1分，共20分)根据句⼦的意思选择⼀个正确的答案。

答案标在答题纸上。

1.Flight nineteen from New York and Washington is now arriving at _____.A. the two gateB. gate twoC. the gate twoD. second gate2.Since 1971 there have been two _____ in this city.A. woman mayorsB. woman mayorC. women mayorD. women mayors3.It rains _____ in Shanghai _____ in Beijing.A. as often; thanB. more often; thanC. as oftener; asD. much often; as4.It _____ for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5.A new type of computer is going to _____ next year.A. turn outB. being turned outC. have turned outD. turned out6.Having the highest marks in his class,_____.A. the college offered him a scholarshipD. a college scholarship was offered to him7.He _____ in London by eleven o’clock, but he started too late.A. should beB. must have beenC. ought to have beenD. might have been8.If you _____ that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9.It is because English is useful _____.A. why we study it hardB. which we study hardC. what we study hard D .that we study it hard10.We do not believe their nice words _____ intimidated by their bluster.A. so aren’t weB. neither we areC. we are notD. nor are we11.There are _____ benefits in the new system.A. conciseB. preciseC. tangibleD. metal1 / 5612.The time has come for the company to _____ after years of rapid expansion.A. consistB. considerC. consolidateD. combine13.It is important for university to keep _____ with the changes in science and technology.A. step14.Critics _____ the writer with a lack of originality.A. criticizedB. chargedC. condemnedD. scolded15.They have _____ themselves as dedicated social workers.A. distinguishedB. seenC. definedD. differed16.The plane is _____ to take off at 4.A. enlistedB. enrolledC. promptedD. scheduled17.People will not believe a person who always _____.A. magnifiesB. enlargesC. broadensD. exaggerates18.You should sign a contract to make your job situation _____.A. normalB. commonC. regularD. usual19.All citizens in this nation are _____ to the law.A. subjectB. objectC. exposedD. dependent20.Let’s fix a _____ date for the next meeting.A. infinite(⼆)完型填空(本⼤题共10⼩题，每⼩题1分，共10分)从选择项中选择⼀个最适合短⽂的选项。

2017年10月全国自考（电子商务概论）真题试卷(题后含答案及解析)题型有：1. 单项选择题 2. 多项选择题 5. 简答题7. 分析题8. 材料题单项选择题1．“用户访问量超过设计限度时，电子商务系统结构能够及时、自动地扩大容量，继续接受用户访问”体现了电子商务的( )A．普遍性B．集成性C．协调性D．可拓展性正确答案：D解析：可拓展性是指用户访问量超过设计限度时，电子商务系统结构能够及时、自动地扩大容量，继续接受用户访问。

2．Web3．0的本质是( )A．联合B．互动C．传递D．技术整合正确答案：D解析：web1．0的本质是联合；Web2．0的本质就是互动；Web3．0的本质则是技术整合。

3．下列属于非对称加密算法的是( )A．DESB．RSAC．AESD．IDEA正确答案：B解析：常用的非对称加密算法有RSA、ECC等。

4．下列属于物联网中应用层关键技术的是( )A．InternetB．人工智能C．传感器技术D．移动通信网络正确答案：B解析：物联网应用层的关键技术包括：(1)M2M。

(2)人工智能。

(3)中间件。

5．下列关于长尾理论的说法中，正确的是( )A．长尾理论不适用于数字产品的销售B．长尾理论是二八定律的延续和深化C．长尾理论强调的是大众文化和小众文化的等同D．长尾理论认为众多小市场可以汇聚成与主流大市场相匹敌的市场能量正确答案：D解析：长尾理论的基本原理是：只要存储和流通的渠道足够大，需求不旺或销量不佳的产品所共同占据的市场份额可以和那些少数热销产品所占据的市场份额相匹敌甚至更大，即众多小市场汇聚成可与主流大市场相匹敌的市场能量。

6．下列不属于企业硬件资源的是( )A．品牌B．厂房C．设备D．生产线正确答案：A解析：企业的资源可分为硬件资源和软件资源，其中硬件资源包括厂房、生产线、运输工具等；软件资源包括人力、管理、品牌等。

7．互联网思维最重要的特点是( )A．注重节约成本B．以消费者为中心C．注重平台规则D．以生产者为中心正确答案：B解析：互联网思维的特点包括：(1)以消费者为中心。