商务英语讲座
- 格式:doc
- 大小:307.50 KB
- 文档页数:55
商务英语系列讲座提高篇:Sales Review 销售情况
回顾(2)
在上节课中,我们学习了如何描述图表中的基本趋势。
在这节课中,我们会接触到一个图表的实例,你将学到如何对图表进行具体的分析讲解。
请你留意课文中如何表达幅度、速度等的变化,以及时间上的表达方法。
progress 发展
As you can see, 正如您所看到的
rise steadily 稳定地增长
unsteadily 不稳定地
fall badly 急剧下降
settle 固定下来
figure 数字
通过上节课的学习,你已经知道,Mr. Frick要利用图表介绍一种普通系列商品, B14 的销售情况。
下面我们就继续来听听Mr. Frick 的具体介绍,同时请你参照下边的图表。
Mr. Frick 首先说明图表的主题:
This graph shows the progress of the B14.
我们知道,除了 fall 以外,下降也可以
用 decrease/decline/drop ,这几个词来表示。
Mr.Frick用 badly 修饰下降不仅说明下降得急剧,而且还暗含了情形不妙的意思。
而 sharply 和 suddenly 就表达了比较中性的意
思。
我们说销售成本下降时,就可以说:
The selling cost decreased sharply in May.
现在,你是不是发现了,在图表的帮助下,抽象的数字变化成为看得到的曲线,更容易被听众接受、理解。
当然,Mr. Frick 的准确讲解也让人受益匪浅。
Opening speechYour excellencies, distinguished guestsLadies and gentlemenIt is a great pleasure that we warmly welcome the distinguished delegation to China. As we all know, China and German keep a good relationship in a long time for energy cooperate. German Energy Company makes an important contribution to our two countries cooperation. Some are represented here this morning. Many companies have already traded with China. Many more would like to do so. The new energy cooperation is one aspect of the growing relationship between our two countries. Today in my speech I hope our two countries will make a further progress.As we all know, energy is an important basis as well as safeguard for economic and social development. China is one of the largest energy producers and consumers in the world. Over the years, in order to ease the pressure of economic growth on energy supply, the Chinese government has formulated a series of encouraging policies in energy investment, energy development and application, in pricing, and in the credit system.China and the German have enjoyed 20 years of good relations in the energy area. Germany has world-class technology in the development of new energy and environmental protection. We expected Germany companies to invest in the development and application of energy sources, particularly the application of new energy resources in China. Through this New Energy Resource Cooperate Conference between REM and China Energy Resource Company, we hope we can get a good opportunity to communication with Germany and introduce the new energy resource technical to achieve the common profit from each other.This conference will play a significant role in cooperation between the China and Germany. I wish the Conference a full success. I hope you can enjoy it. At last, thank you all very much.New Energy Resource Cooperate Conference between REM and China Energy ResourceCompanyLadies and gentlemenIt is a great pleasure that we warmly welcome the distinguished delegation to China. As we all know, China and German keep a good relationship in a long time for energy cooperate. German Energy Company makes an important contribution to our two countries cooperation. Some are represented here this morning. Many companies already trade with China. Many more would like to do so. The new energy cooperation is one aspect of the growing relationship between our two countries. China’s a focal point for trade and investment from Germany. Today in my speech I hope our two countries will make a further progress.Now let us get down to business. Today my speech about this conference includes two parts. In the first part, I will demonstrate the development history of Chinese energy resource. So you learn the history of energy resource, you can deeply understand the significance of the energy resource cooperation. The second part, I will talk about the current situation about China energy resource. The last part, I will express my sincere expectation for the cooperation between China and German in the future. Now let us start at the first partFirstly, energy is an important basis as well as safeguard for economic and social development. China is one of the largest energy producers and consumers in the world. Over the years, in order to ease the pressure of economic growth on energy supply, the Chinese government has formulated a series of encouraging policies in energy investment, energy development and application, in pricing, and in the credit system. After continuous efforts, towards the end of 1990s, there was a significant shift in China’s energy supply and demand. We said goodbye to overall energy shortages. In 2000, the national energy output reached 2.00 billion tones of standard coal units. of the main sources of energy, our coal output number two in the world, our crude oil isnumber five and our electricity number two. The energy industry has become an important driving force in the Chinese economy. Whilst energy output continues to grow at a fast pace, China presses forward with economic restructuring. We are increasing our efforts in technical development. We are working header to save our resources and to increase integrated applications. As china continues to open to the outside world, the energy market is opening up faster.Secondly, at present, the problem we are facing is structural, and very acute. Domestic oil supply is increasing falling behind demand. Imports are increasing every year. The proportion of natural gas in our primary energy consumption has fallen well below the world average. There is very little clean and highly efficient energy. It does not meet the requirements of energy efficiency and environmental protection. What’s more, the energy industry still works with outdated technology and equipment. There is much room for improvement in safe production practices. In the next ten years, or even more, Chinese economy will continue to grow at about 7%per annum. Comprehensive energy and power consumption are expected to grow at 3% and 6% respectively.Thirdly, as our economy continues to grow, as standards of living continue to rise, as environmental protection improves, the demands for energy development are reaching a new level. The Chinese government faces a major issue. That is to achieve sustainable energy development and to balance energy production and consumption with environment and society. To meet the demand for sustainable social and economic development, The Chinese government will continue with its policy of developing energy and at the same time saving it, with the saving taking priority. We will take advantage of our rich resources, optimize our energy structure, and improve energy efficiency and environmental protection. In addition, during the tenth five year period, China will rely primarily on coal and will increase the use of high quality coal. We will reform large scale mines and develop high output and high efficiency mines. We will develop coal bed resources and increase our efforts in the research and development of clean coal technology. We will work on oil and gas simultaneously, speeding up our exploitation and use of natural gas, increasing its use in our energy consumption. We need to pay attention to wind energy, solar energy, geothermal energy, and other new and renewable energy sources. We are aiming to quadruple the annual exploitation of new and renewable energy sources by 2005 from3 million tones of standard coal to 13 million tones of standard coal. We will improve our ability t o save energy and promote integrated applications. we aim to reduce our unit consumption per ten thousand yuan GDP to 2.2 tones of standards coal in 2005.Thirdly, China and the European Union have enjoyed 20 years of good relations in the energy area. Germany has world-class technology in the development of new energy and environmental protection. We welcome Germany companies to invest in the development and application of energy sources, particularly the application of new energy resources in China. There are a whole range of largest-scale projects such as the Three Gorges Power Station, Western Gas Going East and western Electricity Going East. They will create more opportunities for cooperation in the energy field between china and Germany. We would like to work with Germany, to strengthen cooperation on the basis of many years of joint efforts. Thank you for listening.Closing speechLadies and gentlemen,These three days conference has achieved tremendous successes. Six scientists and scholars delivered the speech at the conference. Many people share their views freely at the group discussions, which proceeded in a friendly and lively atmosphere. I benefited greatly by attending this conference. I would like to thank you for attending and to congratulate you on the fact that we have completed all of the items on our agenda.At this point of time, on be half of China Resource Company, let me extent sincere gratitude to the REM Company for your assistance and dedication. With the financial and technological support of your company, I believe our company will make a great progress. New Energy Resource Cooperation Conference between REM and China Energy Resource Company will be remembered as a shining page in the history of our friendship.At last, the best wishes all guests good health. Now, I declare the ending of this conference. Thank you.。
Test Bible考试手册商务英语演讲全方位透析进入WTO时代,公司国际化的脚步越来越快,商务英语不仅已经成为国际商务沟通的工具,同时也变成了驰骋商场必备的筹码,其重要性不言而喻。
作为国际型商务人员必备的技能之一——商务英语演讲(BusinessEnglish Presentations),不仅显示出演讲者的英语表达水平,更是体现出演讲者的综合素质。
然而,如何成功地进行商务英语演讲对许多外企白领而言仍是一大挑战。
本文将就商务英语演讲的类型、框架、功能句型、演讲者的身体语言、演讲的辅助设备及其他注意事项逐一介绍,希望借此能让大家拨云见日,了解商务英语演讲的真正面貌。
商务演讲类型 (Types of Presentations)场合所要从事的重要活动之一。
演讲的主要目的是为了给员工提供动力,说服员工为企业做出更大贡献,为企业的发展做出更大努力。
因此,演讲的语气应当充满活力、热情洋溢。
3、信息交流演讲:信息交流演讲是商务会议主要内容之一,譬如,公司各部门经理会在会议上向公司管理人员陈述他们部门的进展情况或所遇到的问题,以便在会议上进一步讨论。
4、培训演讲:在培训课上,培训人员给受训人员讲授各种商务技能或知识,如:时间管理、销售技巧、管理艺术以及如何应付工作场所中的压力等,是一种授课形式的演讲。
商务英语演讲按照演讲目的大致可分为说服型(Persuasive)和提供信息型(Informative)两种类型。
常见的说服型演讲有销售演讲(Sales Presentations)和动员演讲(Motivation Presentations);常见的提供信息演讲包括信息交流演讲(Briefing Presentations)和培训演讲(TrainingPresentations)。
1、销售演讲:销售演讲应该是最常见演讲类型之一。
生活中人们不断地推销自己,说服对方,让对方接受自己的想法或其他东西;在商务场合中,推销员则要推销他们的产品和服务,并极力说服客户购买他们的产品和服务。
商务英语演讲稿(精选20篇)商务英语篇1Ladies and Gentlemen:It is my honor to declare open the Conference of International Trade Cooperation. On behalf of the Chinese Government and the people, and in my own name, I would express my warm congratulations to the Conference and my heartfelt welcome to all the guests and delegates.It is indeed a privilege and a pleasure for me to address this International Conference, convened with the substantial support from the Ministry of Foreign Trade and Economic Relations. I believe our cooperative efforts are sure to be productive and will contribute directly to further trade expansion to the benefit of our countries.I wish the conference a great success.Thank you for your attention.商务英语演讲稿篇2Good afternoon, Ladies and gentleman, Welcome to Shenzhen institute of technology. I'm a student from International commerce department. This is my teacher DAVID.I am here to share my experience with you. It's our great honor.Our department was established in 20xx. It has 3 majors: Secretarial science, Logistics, and Marketing. These majors are very welcome in market.International commerce department has more than 600 students in campus, There are about 30 teachers, most of them are master degree, and some of them has professor title.2 years ago, I come to this school, and chose marketing asmy major. I feel great here. Our teachers are always patient and dedicated. They share the commercial knowledge and experience in the class, and offer the opportunities to practice in enterprise.Yes, our department has set up relationship with many companies. Some of them are the world well-known enterprise. Such as Ikea, Ups, Konca, Maesk, Lenovo, Walmark, and so on.There are also many profession competitions in our department sponsored by the companies. I take part in the selling competition this years. I've got the final championship.Congratulations!Besides the competitions inside our school, we encourage students to join the national-wide competitions. Compete with the national-wide colleges and universities. 20xx, we won the championship of National secretary competition. 20xx, we won the second prize of National high school marketing competition, first prize of Guangdong province sand board competition. The logistics major is rank as top 10 logistics education brand.Well, it's amazing. I wish one day I would be the championship of the national competition.Sure, you can. There're many excellent students grow up in International commerce department. And they succeeded in their career.I know. One marketing graduation WTW, who was promoted as a manager in Centaline company., he is now in charge of the Luohu district real-estate selling. WJR, who was graduated from logistics major, has became a senior supervisor in a large logistics company 2 years later after his graduation.LQ, Secretarial science graduation, has been working in a computer enterprise as a secretary for 2years. Now she is running her owned IT company in Shenzhen.There are still many outstanding students start their career from our department. We're all witnesses. I'm hope I will became a successful marketing manager.Hold on to your dream and put more effort with your heart.I have many unforgettable experience in our department. We win the general champion of the school sports. Our dancing team win dancing competition of school. We have many wonderful parties. I think we are probably the best department in the school. I'm so proud of it.We are also proud of our student .Please keep in mind, the philosophy of our department: to be professional, to be passion, to be responsibility, to be successful.Yes, I have kept it in mind.Today I share my experience of my department. I grow up with confidence here. I beliefe I will be succeeded in the future. I want to tell everybody here, I love this department.Yes, international commerce department is the place where amazing happens, where success happens. Thank you.商务英语演讲稿篇3Ladies and Gentlemen,Our seminar had lasted four days. It has achieved tremendous success. More than 20 professors and scholars spoke at the conference. Many more aired their views freely at group discussions, which proceeded in a friendly and lively atmosphere. We all benefited greatly by attending this conference.Science and technology are a kind of wealth created in common by mankind. They must in turn serve the needs of all the people and work for the interest of world peace. Any nation or country must learn from the strong points of other nations ofcountries, from their advanced science and technology. Let's join hands and explore the boundless universe in quest of the never-ending truth of science.Ladies and Gentlemen, you have my best wishes for your still greater achievements in your career of science.Now, I declare the conference closed.Thank you商务英语演讲稿篇4since the quality of honesty applies to all behaviors, one cannot refuse to consider factual information, for example, in an unbiased manner and still claim that one's knowledge, belief or position is an attempt to be truthful. such a belief is clearly a product of one's desires and simply has nothing to do with the human ability to know. basing one's positions on what one wants — rather than unbiased evidence gathering — is dishonest even when good intentions can be cited — after all even hitler could cite good intentions and intended glory for a select group of people. clearly then, an unbiased approach to the truth is a requirement of honesty.because intentions are closely related to fairness and certainly affect the degree of honesty/dishonesty, there is a wide spread confusion about honesty--and a general belief that being dishonest means that one always correctly understands if their behavior is either honest or dishonest. self-perception of our morality is non-static and volatile. it's often at the moment we refuse to consider other perspectives that there is a clear indication we are not pursuing the truth, rather than simply and exclusively at the moment we can muster up evidence that we are right. socrates had much to say about truth, honesty and morality, and explained that if people really understood that theirbehavior was wrong —then they simply wouldn't do it —by definition. unfortunately, honesty in the western tradition has been marginalized to specific instances —perhaps because a thorough understanding of honesty collides with ideologies of all types. ideologies and idealism often exaggerate and suppress evidence in order to support their perspectives — at the expense of the truth. this process erodes the practice and understanding of honesty. to an ideologist the truth quite often becomes insignificant, what matters most are their ideals and what ever supports their desires to enjoy and spread those ideals.human beings are inherently biased about what they believe to be good due to individual tastes & backgrounds, but once one understands that a decidedly biased approach to what is true —is inherently dishonest, one can also understand how idealism and ideology have poorly served the quest for an honest, moral society. both honesty and morality require that we base our opinions about what is good — upon unbiased ideas of what is true — rather than vice versa (determining what is true based on what we feel is good) — the way all ideologies would have us believe.商务英语演讲稿篇5Knowledge collaboration and all-round educationLadies and gentlemen,We engineering students take it for granted that technology is changing incredibly fast. We are thinking nervously and seriously whether our colleges are failing to provide a foundation in the skills currently needed in industry. Take my major telecommunications for example. Scientists say that 21st century is a biomedical time, not an electrical time. But without the help of electronic data processing and transformation, biomedicaltechnology alone cannot go too far. Funny enough, the word biomedical itself is just a combination of two disciplines. So the interdisciplinary exploitation serves as the critical part for our electric and electronics world as well as any other fields to find new way of being.But the power of knowledge collaboration is certainly not restricted to science and engineering; it is in the full community of learning. Walking around campus I absorbed a reality that there is a seamless web between students from different professional backgrounds. The engineering students are discussing animatedly in a philosophy lecture, speaking passionately in the public speaking club, and looking for sparkling ideas from learning history and arts. How wonderful that is! That, ladies and gentleman, is just a significant step forward to be well-rounded because once we jump out of the circle we can see the bigger picture.My friends, I hope that you have already got what university is all about. Please let me end my speech with the Nobel Prize winner Li Zhengdao’s words: “The realization of the perfect combination of science and engineering, science and arts, technology and humanity,is the greatest symbol of a university’s success.” Thank you.知识的融合和人才的全面发展我们理工科的学生都知道科技在以一种难以置信的速度变化发展着。
商务英语讲座入门篇Hi,欢迎你到“商务英语”的“入门篇”中来,很多人都觉得“商务英语”非常“高深”,似乎是“高不可攀”,可是当我们研究了BEC 商务英语以及其他商务课程后,发现原来商务英语涉及到的内容并不都是专业得让人“望而却步”,商务英语的学习依然涉及到如何得体的introductions(介绍)、greetings(问候)等等基本的会话,在这些基础上,你才能进一步地学习有关marketing(市场),sales(销售)等商务方面的知识。
所以把一些比较基本的社交英语以及简单的商务知识放在“入门”篇里学习,比如如何得体的进行“自我介绍”,如何“接听电话”,“收发传真”,“描述产品”以及基本的商务信函写作等等内容。
相信在“入门篇”里的学习使你可以应付外企环境中最基本的工作内容!现在我们就开始“入门”吧,说“入门”自然还要从学会得体的“自我介绍”开始,1. First Meetings 初次见面先预习一下本课中涉及的一些知识点吧:assistant 助理clerk 职员favorable impression 良好印象Personnel Manager 人事经理Managing Director(MD)总裁I'm new. 我是新来的。
to be working together. 我们将一起工作。
to look forward to doing sth. 盼望做某事初次见面用语:Nice to meet you. 很高兴见到你。
告别时用语:It was very nice to have met you. 能见到你我真高兴Hope to see you again. 希望能再次见到你。
第一天到公司上班,You must be nervous.你的心情一定挺紧张。
怎么才能给上级和同事留下a favorable impression(良好印象)呢?西装革履的你看起来很cool,但你还是没有十分的把握。
我们先来听听某家外企公司的新成员Peter King 如何得体地处理他工作中的第一天。
Peter: Good Morning. May I introduce myself? My name's Peter King and I'm new here. Anna: Pleased to meet you. I'm Anna White, the assistant to the Personnel Manager.Welcome to our company.你看,初次见面好比跳华尔兹,非常简单,就是三步曲:问候——介绍——对方回答。
不过这首华尔兹在不同的场合,步伐也不相同。
在formal 正式场合中, 要用:Good morning/afternoon 或How do you do,同时要shaking hands“握握手” 来显示你的sincerity 诚意。
当然不要忘了smile 一下,因为微笑是消除隔阂、沟通心灵的最好方法。
而在informal 非正式场合中,比如年轻人之间或平时的聚会中,我们就可以relax,放松一下,不单穿着随便,而且只需招手致意,问候语用简单的Hi, or Hello!就可以了。
另外,作为新人,应该主动与同事交往,所以要先作self introduction,除了May I introduce myself? My name's Peter King,你还可以说: Let me introduce myself. My name's Peter. 或者I'm Peter. 作完了自我介绍,Peter 希望Susan 能把他介绍给经理或其他人,听听他是怎么说的:Peter: Could you introduce me to the Manager?Susan: Of course. Mr. King... Mr. White, let me introduce you to Mr. Peter King, the new clerk in your department.White: How do you do. I'm Alex White. We're going to be working together. Peter: How do you do. I've been looking forward to meeting you, Mr. White.原来他用了句型 Could you introduce me to sb.? 这显得很有礼貌。
另外你还可以这样说:1、I haven't met your Managing Director yet. (我还没有见到你们的总裁。
)2、I don't know anyone here. You'll have to introduce me.(这里的人我都不认识。
您得给我作介绍。
)如果情况相反,需要你把某人介绍给其他人,下面的句子可以帮你这个忙:1、Let me introduce you to our Managing Director.(请让我把您介绍给我们的总裁。
);2、I'll introduce you to our Managing Director , this is Mr. Johnson, our MD. (我会把你介绍给我们的总裁。
这是约翰生先生,我们的总裁。
)最后,请问你知道在初次见面时哪句话是必不可少的吗?对了,是: Nice to meet you.(见到您很高兴。
)每当对方报上姓名时,你要记得说这句话。
为了加深对方的印象,你可以加上你对对方的赞扬:I've heard a lot about you. (久闻大名) 。
当然用Glad to meet you. 或Pleased to meet you. 来替代Nice to meet you.也可以。
得体的介绍和问候会给对方留下美好印象,但是你不能虎头蛇尾呀,告别也要无可挑剔。
常用的告别语有:1、It was very nice to have met you.2、It was nice meeting you.3、Hope to see you again.2. Presenting Yourself 展示自我在上一课中,我们学会了如何留给对方良好的第一印象。
但是仅仅做到有这点,还是不够的。
您还要在社交中Presenting Yourself 展示自我,让对方进一步了解自己,同时也了解对方。
这一课,我们就将讲到展示自我的一些技巧,和如何向他人介绍自己从事的行业、工作单位和部门。
在学习的过程中,要注意介词的正确使用和固定搭配呀,这可是本课的重点。
下面,就让我们先来看看本课的重点词汇和句型。
colleague 同事software development 软件开发Sales Director 销售主管the Accounts Department 会计部I haven't seen you around before. 我以前在这儿没见过你。
What do you do (for a living)? 你做什么工作(谋生)?I work for Manders. 我为曼德斯公司工作。
I work at Manders. 我在曼德斯公司工作I'm in computers. 我是搞计算机的。
I'm on the market research side. 我搞市场调研。
I'm on the Sales Department. 我在销售部工作。
Nice to meet you again! How are you, my dear friend?昨天,您学会了自我介绍和介绍别人,通过这些方法您可以结识到许多同事。
但是聪明的你一定知道仅仅让别人记住自己的名字是不够的,还要学会presenting yourself 展示自己,在社交中采取positive attitude 积极主动的态度。
下面我们就来看看Peter King 在公司的Annual Party 年会中是怎样展示自己的吧。
John: Nice to meet you, Peter. What do you do for a living?Peter: I'm in computer-- software development. What about you, John?John: Oh, I work for Manders-in the Personnel Department. Not a bad job. Peter: Is that one of your colleagues over there?John: Yes, that's Susan. She works in the Accounts Department. Let me introduce you. 听完上面两个人的对话,现在知道如何presenting yourself 了吧,其实工作很能反映一个人的专业和能力,所以在初次见面时谈论工作是个很好的了解对方和展示自己的方法。
但是如何问别人的工作情况呢?对话中用 What do you do for a living? 一个非常常用的提问工作的句型。
当然,也可以只说What do you do ? 不过,在这里我们要注意的是在谈论工作时,我们通常用一般现在时。
另外living 在这儿是“生活,生计”的意思,所以谈到“谋生”就可以用earn one's living 在对话中,您还能见到许多语气词,像well ,Oh 等。
这样的词能使您的英语听起来很生动。
在别人向您介绍完他的工作后,你还可以加些如: not a bad job. / That's interesting. 之类评价的话,让别人觉得您在认真地听他的讲话。
下面我们再来听一段关于“展示自己”的讲话:Peter: Hello, I'm Peter.Sarah: I'mSarah. I haven't seen you around before.Peter: No, I've just started work for Manders. I'm in the Software Section. Sarah: What do you do there?Peter: Oh, I'm on the software development side. And you?Sarah: Well, I've been with Manders for years. I'm Mr Field's Personal Assistant. He's the Sales Director.Peter: Ah, I haven't met him. Is he here?Sarah: Yes, that's him. Let me introduce you.在这段对话中,我们遇到了几个的描述工作关系不同的句型。