.
4Hale Waihona Puke Functions of Marketing
• Marketing research • Acquiring • Selling • Transportation • Storaging • Finance and credit • Risk taking • Standardization and grading
.
9
• demographic variables(age,gender,ethnic background, race,religion,education,income)
• 人口统计因素
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10
• psychographic variables (attitudes,movies,activities,opinion)
• Facilitation good or service that satisfies the 2 __ of
• Evaluations buyers. In addition to the product itself, the
• General
marketinf3 __ must include strategies for
• Functions of marketing
• Marketing mix(4P:product,price,promotion,place)
• Marketing segmentation
• (geographic variables, demographic variables, psychographic variables, product-use variables)
• Marketing environment