跨文化商务交际第五章

跨文化交际课程教学大纲一、课程的基本信息适应对象：英语专业本科四年级学生课程代码：07007926学时分配：30赋予学分：2先修课程：《普通语言学》、《英美概况》、《英美文学史》、《欧洲文化入门》后续课程：二、课程性质与任务当今世界发生的翻天覆地的变化使社会对外语人才的需求也相应提高。

近年来对交际能力的要求除听、说、读、写四种语言运用能力外，还需要具备社会文化能力，即文化素养。

《跨文化交际学》是外语专业本科四年级的任意选修课程。

它以促进学生整体素质发展为根本，注重学生在技能、知识、情感、策略和文化素质等各方面的综合发展。

作为一门新兴学科，《跨文化交际学》集社会语言学、文化语言学、语用学、翻译学、传播学、人类学、外语教学等领域的研究成果于一体，着重文化与交际过程以及文化对交际过程的影响，从而提高外语学习者对文化的敏感和跨文化交际的能力。

《跨文化交际学》除研究文化的定义与特点、交际的定义与特征以及文化与交际的关系外，着重讨论干扰交际的文化因素。

这些因素包括语言、非语言手段、社会准则、社会组织、价值观等。

其中，语言包括词语的文化内涵、篇章结构、逻辑思维以及翻译等值等方面；非语言手段包括手势、身势、服饰、音调高低、微笑、沉默、对时间与空间的不同观念等；社交准则泛指人们交往中必须遵循的各种规则以及某些风俗习惯；社会组织指家庭中各成员的关系、同事朋友关系、上下级关系等；价值观念包括人与自然的关系、宗教观念、道德标准以及人生观、世界观等。

语言是文化的载体，不同文化背景的人们从事交际势必会遇到文化差异的问题。

因此，研究跨文化交际、深入了解语言、文化与交际之间的关系，不仅对于语言研究者，而且对于将要从事外语教学、翻译和外事工作的外语专业的学生是十分必要和大有裨益的。

三、教学目的与要求同英语国家的人们用英语进行有效的交际是学习英语的重要目的之一。

然而有效的交际不仅仅是一个语言技巧问题，还涉及到许多文化因素。

本课程要求学生掌握文化的定义和特征，交际的定义和特征，影响跨文化交际活动的各种因素、跨文化交际的途径以及跨文化交际学的研究方法等。

《跨文化商务交际》课程学习大纲课程名称：跨文化商务交际课程英文《跨文化商务交际》课程学习大纲课程名称: 跨文化商务交际课程英文名称:课程编码: 401022060 学时/学分: 32学时 3学分适用对象: 商务英语专业编写人: 张宁一、课程介绍《跨文化商务交际》为我国高等英语专业商务类核心课程之一。

同英语国家的人们用英语进行有效的交流是应用英语类专业教学的重要目的之一。

然而有效的交流不仅仅是一个语言技巧问题，还涉及到许多文化因素。

本课程的主旨是帮助学生解决在跨文化交际中因文化的差异而产生的种种问题。

二、课程学习目标通过本课程的学习，学生应能够认识语言、文化和交际三者之间的关系;对各类交际形式有所认识;对对象国文化有更进一步的了解,更有效地进行交流;预料和避免由于不同的文化期望而产生的误解;解释手势和其他形式的体态语;讨论有关文化适应和相容的问题。

学习目标一览表1. 掌握本课程的基础性内容，包括跨文化交际学的需求,发展简史及内涵等基本知识点的识记和理解。

知识2. 对跨文化交际理论有较系统的理解和掌握。

目标3. 能够结合本专业特点理论联系实际，透过现象把握其基本规律。

1. 通晓跨文化交流的本质、基本理论和技巧。

2. 了解文化差异产生的过程。

能力目标 3. 掌握基本的沟通方法和策略。

4. 提高英语语言运用能力和跨文化交际能力1. 培养科学、严谨的学习态度、执着探索、创新改革的科学精神。

文化素质2. 培养自身的国际视野、创新意识、跨文化交际和人际交往意识。

目标三、课程教学内容《跨文化商务交际》课程的教学内容共分为八个模块，每个模块由基础性内容、提高性内容、拓展性内容三部分构成，基础性内容是必须掌握的内容，提高性内容是在基础性内容的基础上对基本问题的探讨和梳理，拓展性内容是对所学知识的延伸性学习，是课程内容的前瞻性分析和理论延展。

第1至4章以跨文化交际学的基本理论为框架，阐述阐述交际、文化、跨文化交际等基本概念、交际与文化的关系;介绍文化差异在言语和非言语交际方面的表现;不同的文化价值观的理论划分，以及在文化层面上分析了人们在跨文化商务交际中存在的众多价值观念差异。

“一带一路”沿线国家跨文化商务交际（大外）第一章课后作业判断题(1分)Thailand is known as “Land of Smiles”. ( )正确答案√判断题(1分)Thailand also features its abundant rivers. ( )正确答案√判断题(1分)The capital city of Thailand is Phuket. ( )正确答案×判断题(1分)Thailand’s traditional major markets have been ASEAN, the United States, and EU. ( )正确答案√判断题(1分)Thai people respect for elders thus senior colleagues are obeyed and respected in business environment. ( )正确答案√判断题(1分)Thai people prefer to do business with people they know. ( )正确答案√判断题(1分)Thiland is the only country in Southeast Asia who maintains its sovereignty along history. ( )正确答案√判断题(1分)Thai people regard a person’s head as a sacred part, whh should not be touched by anyone.( )正确答案√判断题(1分)You should not go into a Thai business partner’s house with your shoes on. ( )正确答案√判断题(1分)Informal conversations before and after business meetings are important social part in Thailand. ( )正确答案√判断题(1分)You should arrange business meetings with Thai people early in the morning. ( )正确答案×判断题(1分)It’s important to wait to be seated by you Thai host when attending business dinner in Thailand. ( )正确答案√第二章课后作业判断题(1分)Singapore is one of the smallest and most densely populated countries in the world. ( )正确答案√判断题(1分)Singapore is a country with plenty of resources and of vastly different ethnic groups. ( ) 正确答案×判断题(1分)Singaporeans attach importance on competitiveness and a strong work ethics. ( )正确答案√判断题(1分)An important value in Singaporean culture is to preserve and maintain “face”. ( )正确答案√判断题(1分)It is likely that the cultural background of your host will influence your dining experience in Singapore. ( )正确答案√判断题(1分)Men are suggested to wear long-sleeved shirts and ties in SingaporeanBusiness workplace. ( )正确答案√判断题(1分)The communication styles of Singaporeans are direct and explicit. ( )正确答案×判断题(1分)You’d better put the business card you have received in a professional case or place it on the table beside you instantly in Singapore business setting. ( )正确答案×判断题(1分)You should not be late for a business appointment in Singapore, even though Singaporeans tend to arrive late for social events. ( )正确答案√判断题(1分)Giving a gift is often regarded as a bribery in Singapore, so you have to be very cautious when doing it.正确答案√判断题(1分)When it is difficult for you to figure out all the complicated introductions in Singapore’s greeting culture, you’d better wait and see what the other person will do and follow suit. ( ) 正确答案√判断题(1分)The characteristic of Singapore’s negotiation process is fast. ( )正确答案×第三章课后作业判断题(1分)Malaysia’s official language is Malay. ( )正确答案√判断题(1分)Malaysia doesn’t have many geographical features. ( )正确答案×判断题(1分)Malaysia is a country rich in cultural diversities. ( )正确答案√判断题(1分)Malaysians expect fancy gifts from their business partners. ( )正确答案×判断题(1分)Malaysia is known as an important knot in the sea route of Silk Road. ( )正确答案√判断题(1分)Ina business setting, Malaysians prefer to ask private questions to get to know their business partners. ( )正确答案√判断题(1分)You should avoid wear yellow clothes when conducting business inMalaysia. ( )正确答案√判断题(1分)You don’t need an introduction letter when dealing business withMalaysians, because they are very approachable. ( )正确答案×判断题(1分)Business meetings and negotiations tend to be long in Malaysia due to their religious belief in fatalism. ( )正确答案√判断题(1分)You should address your Malaysian business partners according to proper titles. ( )正确答案√判断题(1分)You should avoid being too direct with your Malaysian business partners. ( )判断题(1分)Malaysia is a member country of ASEAN. ( )正确答案√第四章课后作业判断题(1分)Kazakhstan is the world’s biggest landlocked country. ( )正确答案√判断题(1分)Kazakhstan is traditionally abundant in metals, coal, and livestock products. ( )正确答案×判断题(1分)Kazakhstan has one of the world’s highest literacy rates. ( )正确答案√判断题(1分)The official language in Kazakhstan is Kazakh. ( )正确答案×判断题(1分)Kazakhstan is known as a highly energy-intensive country. ( )正确答案√判断题(1分)Family is the core value of Kazakhstan society. ( )正确答案√判断题(1分)You can also shake hands with female Kazakh business partners in working environment in Kazakhstan. ( )正确答案×判断题(1分)Food in Kazakhstan may have symbolic meangs, such as goat. ( )判断题(1分)Shoes are a very important part in Kazakhstan business dress code. ( )正确答案√判断题(1分)Kazakhs can act very aggressive while making negotiations in business meetings. ( )正确答案√判断题(1分)You should avoid arrange your meeting time with Kazakh business partners during their prayer time. ( )正确答案√判断题(1分)You should print your business card in Kazakh since Kazakh is the official language. ( )正确答案×第五章课后作业填空题(1分)The Saudi Arabia is located in____正确答案:[ "Arabian Peninsula" ]填空题(1分)The capital city of Saudi Arabia is____正确答案:[ "Riyadh" ]填空题(1分)The official currency of Saudi Arabia is ____正确答案:[ "Saudi riyal" ]填空题(1分)The official language of Saudi Arabia is____正确答案:[ "Arabic" ]填空题(1分)The religion of Saudi Arabia is____正确答案:[ "Islam" ]填空题(1分)Saudi Arabia has____natural gas reserves in the world.正确答案:[ "the sixth largest" ]判断题(1分)When dining with Saudi business partners, lamb would be a proper choice to serve as the common meat. ( )正确答案√判断题(1分)There is no need for women to wear a hijab at all times to cover their hair. ( )正确答案×判断题(1分)It would be better for you to learn a sentence or two of Arabic; it will be a sign of respect for the Arab culture. ( )正确答案√判断题(1分)According to Islam, the left hand is considered unclean and reserved for personal hygiene. Arabs traditionally use the right hand for all public functions- including shaking hands, eating, drinking and passing objects to another person. ( )正确答案√判断题(1分)Timing is not an issue, so Saudis are generally unpunctual compared to Western standards. However, you must be on time.正确答案√判断题(1分)Extravagant or expensive gifts could be given to Saudis, especially in front of others. ( )正确答案×第六章课后作业单选题(1分)UAE is a federation consists of ____ states.A 5B 6C 7D 8正确答案C单选题(1分)What are the working hours in UAE? ____A Office hours of Western style has been highly appreciated in the UAE.B Running all day long with a short break for high tea.C Some state-owned companies are only closed on Fridays.D There are two days off a week in UAE.正确答案A单选题(1分)What should you pay attention to when making appointments with Emiratis? ____A Appointments should generally be set no more than a shole week in advance.B Appointments should be reassured again one or two days before the actual meeting.C It is always suggested to be relaxed and come prepared a better appearance for appointment.D The participants of the appointment should be well taken care of.正确答案B单选题(1分)What is the Official currency in UAE? ____A EuroB CCYC SRD AED正确答案D单选题(1分)What is the attitude of Emiratis toward time? ____A They totally don’t care.B They regard relationships as the extraordinary statue.C Not flexible.D They maintain the rigid punctuality in business.正确答案B单选题(1分)How to make Business negotiations in UAE? ____A Business negotiations require mutual respect.B Just set a clear goal and strive for it all the time.C Negotiators should be friendly and rigorous.D The Emiratis cannot tolerance negative expressions.正确答案A判断题(1分)Both men and women should wear business suits that are well-fitting and stylish. ( )正确答案√判断题(1分)It is rare to see women working in a business environment, since most stay home in the traditional role taking care of the house and family. ( )正确答案×判断题(1分)According to Islam, the left hand is considered unclean and reserved for personal hygiene. Emiratis traditionally use the right hand for all public functions — including shaking hands, eating, drinking and passing objects to another person. ( )正确答案√判断题(1分)Schedules and punctuality are prior to relationships. ( )正确答案×判断题(1分)Islam is also written into civil and commercial law and affects almost every aspect of society, from personal interactions to the wider culture. ( )正确答案√判断题(1分)Oil exports, the main factor, has made the UAE becoming one of the richest countries in the Muslim world. ( )正确答案√第七章课后作业判断题(1分)India is the second-largest country in South Asia. ( )正确答案×判断题(1分)India is a Federal Union where almost all of its states carry different languages, different cultural identities. ( )正确答案√判断题(1分)The Indus Valley Empire is the last and the strongest Islamic empire in India. ( )正确答案×判断题(1分)Cows are considered sacred animals by Hindus. ( )正确答案√判断题(1分)Indian currency is Indian Rupee. ( )正确答案√判断题(1分)The hierarchical system in Indian companies is influence by traditional caste system. ( )正确答案√判断题(1分)Indians believe in fatalism so they tend to have longer business negotiations to let things come about naturally. ( )正确答案√判断题(1分)Indians are fun-loving people so when conducting business with Indians, you should act lively and humorously. ( )正确答案×判断题(1分)You can always invite your Indian business partners to a pub after business meetings. ( ) 正确答案×判断题(1分)You should avoid too passionate ways of greetings with Indians due to their religious belief. ( )正确答案√判断题(1分)You can avoid the CSR policy in India, because you are a foreign business partner. ( )正确答案×判断题(1分)40 percent fluctuation in terms of negotiation price is normal when conducting business in India. ( )正确答案√第八章课后作业判断题(1分)Russia is the largest country in the world, spanning 11 time zones and bordering 14 sovereign countries. ( )正确答案√判断题(1分)Russian culture has mainly European traditions. ( )正确答案×判断题(1分)People tend to think of “deals” in terms of equalization of interests. ( )正确答案√判断题(1分)In business, Russians are direct and don’t shy away from confrontation. ( )正确答案√判断题(1分)In a Russian business meal, toasts are made frequently throughout a meal.正确答案√判断题(1分)Businessmen in Russia usually wear light-color well-tailored suits along with the expensive shoes. ( )正确答案×判断题(1分)Russians love to engage in small talk, so they tend to hold on the phone when an agreement is made. ( )正确答案×判断题(1分)Successful businesses in Russia adapt quickly to changing circumstances.Schedules change all the time due to weather, long distances, traffic and general bad timekeeping. ( ) 正确答案√判断题(1分)People shake hands and give things across a threshold a house or room. ( )正确答案×判断题(1分)A good topic of conversation is usually the changes taking place in Russia. ( )正确答案√判断题(1分)Written word is considered more trustworthy than Verbal communication. ( )正确答案×判断题(1分)Business card in Russian is printed in English on one side and Russian on the other. ( )正确答案√第九章课后作业判断题(1分)Bigos is a very popular traditional dish in Poland. ( )正确答案√判断题(1分)The currency in Poland is Zloty. ( )正确答案√判断题(1分)Polish citizens doesn’t have a strong sense of community. ( )正确答案×判断题(1分)Asa family-centred society, Poles rely on establishing and maintaining close interpersonal relationships. ( )正确答案×判断题(1分)The most common toast is to your career. ( )正确答案×判断题(1分)Ina business meal, the most honored position is at the head of the table, with the most important guest seated immediately to the right of the host. ( )正确答案√判断题(1分)In order to give a good first impression in business community, Poles tend to wear formal clothing. ( )正确答案√判断题(1分)8．Most Poles speak only Polish in business.正确答案×判断题(1分)Important business issues must be discussed in person and frequent visits and phone calls are essential to establish the business relationship and basis for a written agreement. ( )正确答案√判断题(1分)You can use your Polish partners’ first names after two or three meetings. ( )正确答案√判断题(1分)Everyone has to be punctual in Polish business, even the people in higher positions. ( )正确答案×判断题(1分)Gifts are given at the first business meeting or upon the conclusion of any business arrangement. ( )正确答案√第十章课后作业单选题(1分)What have been the main exports? ()A Agricultural products and military equipment.B Chemical productsC Motor vehiclesD Some fruits.正确答案A单选题(1分)What are the South Africans’ attitude toward time?()A black South Africans do things a little quicker.B White South Africans do things a little slower.C They have a more formal view of time.D For white and black people living in South Africa, the concept of time and attitudes toward it vary.正确答案D单选题(1分)What we can do to facilitate the business negotiation with South Africans?()A Talking about the negotiation immediately.B We better use the phone meeting.C Building mutual trustD Learning a language other than English.正确答案C单选题(1分)What is the formal business dress code in South Africa? ()A People can wear a pair of shorts if the weather is very hot.B Women can wear a formal tight suit.C Men can wear a suit.D People can wear traditional African garment.正确答案C判断题(1分)South Africa is located at the southern tip of the continent of Africa.正确答案√判断题(1分)Language in South Africa is English and Afrikaans.正确答案√判断题(1分)Business banquets are not meant to be negotiated, but rather to talk business in a more casual setting. ( )正确答案√判断题(1分)During Ramadan, you can invite South Africans to eat together in the evening.正确答案×判断题(1分)Avoid wearing clothes that are too tight or exposed. ( )正确答案√判断题(1分)When invited to a South African’s home, it is good practice to takea gift of flowers, chocolates. ( )正确答案√判断题(1分)There is no need to worry about the language of doing business, since most South Africans involved in international business speak English.正确答案√判断题(1分)Since South Africa’s approach to deadlines is generally flexible, so there is no need to mention strict deadlines in contracts.正确答案×。

跨文化交际在国际商务中的重要性第一章: 引言随着全球化的深入发展，国际贸易越来越繁荣。

与此同时，跨文化交际在国际商务中的重要性日益凸显。

在国际商务中，由于涉及到不同的文化背景和语言环境，跨文化交际扮演着关键的角色。

本文将介绍跨文化交际的相关概念、特点以及在国际商务中的应用。

第二章: 跨文化交际的概念和特点2.1 跨文化交际的概念跨文化交际是指在不同的文化背景和语言环境下进行的交流活动。

在跨文化交际中，不同的文化背景和语言环境会对双方的思维方式、信息处理方式、语言表达方式等方面产生影响，从而会影响跨文化交际的成功率。

2.2 跨文化交际的特点跨文化交际具有以下几个特点：1）在跨文化交际中，不同的文化背景和语言环境会对信息的传递和理解产生影响，从而容易产生误解和文化冲突。

2）跨文化交际中的成功不仅取决于语言水平的高低，还取决于双方的文化素质和文化适应能力。

3）跨文化交际需要双方具备开放的心态和较高的文化自觉性，以便更好地理解和尊重双方的文化差异。

第三章：跨文化交际在国际商务中的重要性3.1 提升商务合作的成功率在国际商务中，跨文化交际能够提升商务合作的成功率。

由于涉及到不同的文化背景和语言环境，如果没有跨文化交际的支持，容易产生误解和文化冲突，从而影响商务合作的开展。

因此，在跨文化交际的支持下，双方可以更好地理解对方的需求和要求，从而提升商务合作的成功率。

3.2 减少商务风险在国际商务中，跨文化交际能够减少商务风险。

由于不同的文化背景和语言环境的影响，容易产生误解和文化冲突，从而导致商务风险的发生。

通过跨文化交际，双方可以更好地理解对方的需求和要求，从而减少商务风险的发生。

3.3 增强国际竞争力在国际商务中，跨文化交际能够增强企业的国际竞争力。

由于涉及到不同的文化背景和语言环境，如果没有跨文化交际的支持，容易导致企业在国际市场上丧失竞争力。

因此，在跨文化交际的支持下，企业可以更好地理解和适应不同的文化背景和语言环境，从而增强企业的国际竞争力。

①课本第三页1-Needs and Purposes for Communication•(1) survival (6) power•(2) cooperation (7)social needs•(3)personal needs (8) information•(4) relationships (9) making sense of world•(5) persuasion 劝说(10) self-expression用P4—P6 Survival、Co-operation、Personal needs. Relationships.persuasion……回答，不要求全部都写出来，但是至少要答四到五个，理解读懂还要有对这个词的解释②P6掌握交际的概念（Definition）•Communication refers to the act and process of sending and receiving messages among people.•Eg: buy computer via Internet•Communication—someone perceives behavior or its residue and attributes meaning to it.Communication has taken place regardless of whether that behavior is conscious or unconscious. Intentional or unintentional.③P10（很重要）交际的过程（the process）1. the components of communication•Message•Sender•Receiver•Channel•Noise•Feedback•Encoding/Decoding2. Models of communication•(1) the linear model•(2) the circular model•(3) the contextualized model④P14 交际的特征（Characteristics）里的黑体标题要看懂• 1. communication is dynamic 动态• 2. communication is irreversible不可撤销• 3. communication is symbolic符号性• 4. communication is systemic 系统性• 5. communication is self-reflective自我反映性• munication is interactive 交互性•7. communication is complex 复杂性⑤P22里的最后一段中影响跨文化交际的主要三个因素Language barriers，different values，different cultural patterns of behavior⑥ICC与ICBC的概念1. intercultural communication (ICC)•--interpersonal communication between members of different cultures.2. intercultural business communication (ICBC)•--communication within and between businesses that involve people from more than one culture⑦P31课后练习中的Discussion Questions的前三个问题⑧P41 关于文化的概念在这页的第五段•Culture is the total accumulation（积累）of beliefs, customs, values, behaviors, institutions （习俗）and communication patterns（样式）that are shared, learned and passed down through the generations in an identifiable group of people.⑨P42 文化的特点还要解释四个到五个• 1. culture is not innate; it is learned (e.g. sneezing)• 2. culture is transmitted from generation to generation• 3. culture is selective• 4. the facets of culture are interrelated (e.g. women’s movement)• 5. culture is ethnocentric• 6. culture is subject to change⑩P46价值观的概念（definition of value）•One’s principles or standards, one’s judgment of what is valuable or important in life • A broad tendency to prefer certain states of affairs over others. (Hofstede P46)• A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.⑾P45（重点）values from the core of culture• 1.values form the core of culture• 2. values are the deepest manifestations of culture and most difficult to understand by an outsider. (symbols-heroes-rituals-values, by Hofstede)⑿P48 价值观的分类• 1.universal values (e.g., happy life)• 2.cultural-specific values (e.g.. modesty for Chinese culture)• 3. peculiar expression or deviations of individuals within cultures (subjective culture)⒀P49 价值观是怎样形成的？how to get one’s value？• 1. from one’s family• 2.from school education teachers• 3. from one’s peers• 4. from society at large⒁P59（很重要）hofstede-Bond's Value Dimensions•Individualism vs. Collectivism (P.61)•Power Distance•Uncertainty Avoidance•Masculinity vs. Femininity回答这个题目时要说这个理论是谁写的，叫什么名字，理论是什么（从P60-64四个角度回答）还要解释，还要给例子，比如P62的图表。

第一章：跨文化交际概述1.1 什么是跨文化交际定义跨文化交际跨文化交际的重要性1.2 跨文化交际的障碍语言障碍文化差异非语言交流的差异1.3 跨文化交际的技能文化意识适应能力沟通能力第二章：文化差异与交际2.1 文化差异的影响价值观的差异交际习惯的差异表达方式的差异2.2 跨文化交际的策略尊重和包容主动学习和适应有效沟通技巧案例分析讨论和总结第三章：语言与跨文化交际3.1 语言与文化语言与身份语言与权力语言与性别3.2 语言交际风格直接与间接交际高语境与低语境交际口头与书面交际3.3 跨文化语言交际策略语言学习和习得语言适应和调适语言沟通技巧第四章：非语言交际与跨文化交际4.1 非语言交际的含义与特点非语言交际的定义非语言交际的重要性非语言交际的多样性4.2 非语言交际的文化差异肢体语言的差异空间距离的差异视觉符号的差异4.3 跨文化交际中的非语言沟通策略非语言交际的适应非语言交际的解读与理解非语言交际的有效运用第五章：跨文化交际中的障碍与解决策略5.1 文化偏见与歧视文化偏见的定义与表现文化偏见的影响克服文化偏见的方法5.2 文化适应与融合文化适应的含义与过程文化融合的重要性促进文化适应与融合的策略5.3 跨文化交际中的有效沟通沟通技巧的培养跨文化交际的实践与锻炼跨文化交际的评估与反思第六章：跨文化交际中的权力与地位6.1 权力与跨文化交际权力定义与类型权力在跨文化交际中的作用权力不平等对跨文化交际的影响6.2 地位与跨文化交际地位的定义与体现地位差异对跨文化交际的影响应对地位差异的策略6.3 跨文化交际中的权力与地位平衡促进平等交流的方法增强地位认知的技巧构建和谐跨文化交际环境的策略第七章：跨文化交际中的性别差异7.1 性别与跨文化交际性别角色与期望性别差异在跨文化交际中的体现性别歧视与跨文化交际7.2 女性在跨文化交际中的挑战女性在跨文化交际中的优势女性面临的交际障碍提升女性跨文化交际能力的方法7.3 跨文化交际中的性别平等性别平等的重要性促进性别平等的策略构建性别平等的跨文化交际环境第八章：跨文化交际中的年龄差异8.1 年龄与跨文化交际不同年龄阶段的特点代际差异的体现年龄歧视与跨文化交际8.2 应对年龄差异的策略理解和尊重不同年龄阶段的差异增强跨年龄交际能力的方法促进跨年龄交际的技巧8.3 跨文化交际中的年龄包容性培养年龄包容性的意识实践年龄包容性的策略营造年龄包容性的跨文化交际环境第九章：跨文化交际中的网络沟通9.1 互联网与跨文化交际互联网对跨文化交际的影响网络沟通的特点与挑战跨文化网络交际的现状与发展9.2 网络沟通工具与技巧网络沟通工具的选择与使用跨文化网络沟通的技巧网络沟通中的文化适应9.3 网络沟通中的跨文化交际策略提升网络沟通能力的途径应对网络沟通挑战的方法构建积极的网络跨文化交际环境第十章：跨文化交际的实践与应用10.1 跨文化交际在日常生活中的应用家庭与朋友间的跨文化交际工作场所的跨文化交际社交场合的跨文化交际10.2 跨文化交际在特定领域的应用教育领域的跨文化交际商务领域的跨文化交际医疗领域的跨文化交际10.3 跨文化交际的实践与反思跨文化交际实践的意义提升跨文化交际实践能力的策略跨文化交际反思与成长这是“跨文化交际选修课教案”的后五个章节的教案内容，希望对您有所帮助。

商务交际中的跨文化交际问题引言在全球化的今天，跨国企业和国际贸易越来越普遍。

商务交际中遇到的跨文化交际问题也越来越常见。

不同的文化观念、价值观和行为习惯可能导致误解、误判甚至冲突。

因此，了解和解决跨文化交际问题对于商务人士来说，十分重要。

本文将探讨在商务交际中常见的跨文化问题，并提供解决方案和建议。

跨文化交际问题的常见案例在商务交际中，经常会遇到以下几个常见的跨文化交际问题：语言障碍语言障碍是跨文化交际中最常见的问题之一。

不同国家和地区使用不同的语言，语言的差异会导致沟通困难，甚至产生误解。

例如，英语是跨国企业中最常用的语言，但英语的口音、词汇和语法都存在差异。

此外，某些国家，如中国和日本，还有自己独特的汉字和假名符号，阅读和写作也存在困难。

礼仪差异不同文化之间的礼仪差异也是一个常见的跨文化问题。

在商务交际中，礼仪的不同可能引发误解和冲突。

例如，在西方国家，握手是常见的问候方式，而在东方国家，如日本和韩国，弯腰是更常见的习俗。

如果没有意识到这种差异，可能会给对方造成困惑甚至冒犯。

时间观念差异时间观念差异也是一个常见的跨文化交际问题。

不同文化对时间的看法和使用方式可能存在差异。

例如，在一些文化中，时间被视为一种资源，非常珍贵，需要高度效率地利用。

而在其他文化中，时间被视为流动和弹性的，更注重人际关系和情感交流。

如果没有理解对方的时间观念，可能会导致误解和不适。

解决跨文化交际问题的建议针对上述常见的跨文化交际问题，以下是一些建议和解决方案：学习对方的语言和文化背景为了克服语言障碍，可以积极学习对方的语言和文化背景。

这不仅能够提高沟通能力，还能够表达对对方文化的尊重。

可以参加语言课程、文化交流活动，或者与对方合作的同事、朋友交流学习。

研究对方的礼仪和习俗了解对方的礼仪和习俗可以避免因无意识的冒犯而引发的误解。

可以通过阅读相关的书籍、文章，或者请教已经有经验的人士来学习对方的礼仪和习俗。

在商务交际中，尊重对方的文化背景和礼仪一直是非常重要的。