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Unit 3 Company and ProductsStarting-up1.沃尔玛商店，American2.中国石油化工集团公司，Chinese3.丰田汽车公司，Japanese4.大众公司，German5.荷兰皇家壳牌石油公司，Dutch6.三星电子，Korean7.戴姆勒股份公司，German8.宝洁公司，American9.英国法通保险公司，England10.西门子，GermanInitial ListeningT T a a s s k k111.Handheld Bluetooth Selfie Stick Monopod Extendable for Iphone Samsung HTC Sony2.Free Shipping High Slit Vintage Dragon Phoenix Printed Cheongsam Dress S-XXL3.19 Colors 10mm New Fashion Women Elegant Sterling Silver and Diamond Square StudEarrings4.10 Cups Deluxe Rice Cooker with Non-stick Inter Pot and Rice Paddle Direct Heat5.Custom Made 4ps Front & Rear – All Weather Protection – Universal Car Truck SUV – Black6.Collagen Whitening and Moisturizing Anti-wrinkle spot Skincare Cream 30 mlTape script1.Handheld Bluetooth Selfie Stick Monopod Extendable for Iphone Samsung HTC Sony2.Free Shipping High Slit Vintage Dragon Phoenix Printed Cheongsam Dress S-XXL3.19 Colors 10mm New Fashion Women Elegant Sterling Silver and Diamond Square StudEarrings4.10 Cups Deluxe Rice Cooker with Non-stick Inter Pot and Rice Paddle Direct Heat5.Custom Made 4ps Front & Rear – All Weather Protection – Universal Car Truck SUV – Black6.Collagen Whitening and Moisturizing Anti-wrinkle spot Skincare Cream 30 mlT T a a s s k k221. There may be 1-2cm difference between the exact size of the product and the information size in chart due to manual measurement.2. The design of this kid’s watch will recall your childhood and make your daily life colorful.3. There are two pockets inside the tent which can be used to keep cell phones and keys.4. As one of the world’s largest agricultural processors, ADM touches the lives of millions ofpeople every day.5. BP is one of the world's leading international oil and gas companies, which employs around 85,000 people in almost 80 countries worldwide.T T a a s s k k331.advertising, campaign2.manufactures, employees3.rewarding, casually4.fast-growing, international55..respected, nationalIntensive ListeningD D i i a a l l o o g g u u e e11..1.Mr. Smith is visiting Wang Kai’s company in Tianjin, China. Wang Kai is introducinghis company in details on site to Mr. Smith, his potential customer. Watch the dialogue and decide whether the following statements are true or false.1.Wang Kai’s general manager will have a formal interview with Mr. Smith straight away.( F )2.Tianjin Giant Garments Import & Export Company is a state-controlled enterprise which isauthorized by Tianjin Municipal People’s Government. ( T )3.The main business scope of Tianjin Giant Garments Import & Export Company is import andexport of textiles. ( F )4.The pie chart shows that natural colored cotton products are the second largest exportproducts of the company. ( T )5.Europe and North America are the biggest trading partners and traditional export markets ofthe company. ( F )2.Watch the dialogue again and complete sentences according to the contents in thedialogue.1. We are mainly specialized in the import and export of various garments and the business scope has been extended while the product structure has beenfurther optimized under innovation and development.2. You gain a variety of public bidding from domestic and overseas market every year.3. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are our qualifications and honors .4. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached 50.8% , pure silk products account for 32.9% , while down and leather products are 16.3% .5. In recent years, North America has become an emerging market, with U.S.A. and Canada being major destinations.3.Make a memo about the company profile mentioned in the dialogue.Name of Company: Tianjin Giant Garments Import & Export CompanyNature of Company: state-controlled enterpriseMain Business Scope: various garmentsHonor of Company: Quality Management System, Confidence in Textiles, China Top 500, China Time-honored Brand, …Main Export Products: natural cotton and colored cotton products, pure silk products, down and leather productsMain Trading Partners: Europe, Asia, North AmericaTape Script:Dialogue 1Visit the companyShawn Smith : From Long Beach Trading Co., Ltd. in USAWang Kai: From TC-Max Textile Import & Export Co., Ltd. in ChinaW: Very nice to see you again, Mr. Smith. Welcome to Tianjin. Welcome to our company.S: Nice to see you again, Mr. Wang.W: How’s your trip in high-speed rail from Guangzhou to Beijing and then to Tianjin?S: Wonderful! Very high- speed but stable and comfortable.W: Oh, nice indeed.S: Yeah.W: Mr. Smith, I’ll show you around our company first and then, at about 11:00 o’clock this morning, our general manager will have a formal interview with you in his office. He is holding a meeting now.S: Ok.W: Mr. Smith, let’s start our visit from the entrance hall. These pictures show the general development of our company. We Tianjin Giant Garments Import & Export Company set up in 1990. It is a state-controlled enterprise and authorized by our local government. We are mainly specialized in the import and export of various garments and the business scope has been extended while the product structure has been further optimized under innovation and development.S: Yes, great. Look at this picture. You gain a variety of public bidding from domestic and overseas market every year.W: Yes. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are our qualifications and honors.S: Ok, Quality Management System, Confidence in Textiles, China Top 500, China Time-honored Brand and …so many honors.W: Thank you. Mr. Smith, please have a look at the pie chart. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached 50.8%, pure silk products account for 32.9%, while down and leather products are 16.3%.S: Yes. I have been impressed by your 100% cotton clothing since this Canton Fair.W: Thank you, Mr. Smith. Oh, this map shows the distribution of our main trading partners. Europe and Asia are the biggest traditional export markets of our company. In recent years, North America has become an emerging market, with U.S.A. and Canada being major destinations. The export to them has accounted for more than 30% of total export.S: Your products are competitive, market of North America are potential. “Competitive meets Potential” means bright and promising.W: Yes, Mr. Smith. You are prospective and visionary. Now let’s go ups tairs to visit the sample room. You can know more about our products.S: Ok, let’s go.D D i i a a l l o o g g u u e e22..Wang Kai is showing Mr. Smith around the sample room of Tianjin Giant Garments Import & Export Company. Choose the best answer to each of the following questions.1. B2. C3. A4. B5. CTape Script:Dialogue 2Introduce the productsW: Mr. Smith, this is our sample room, please come in.S: Thank you very much.C: Mr. Smith, the sample room displays the samples of the entire product lines of our company. As what we introduced in the entrance hall, we mainly specialize in four ranges of garment, natural cotton, pure silk, down and leather. Each range has its own brand and trademark.S: A wide variety of products.W: Please look at this showcase first. Here are our natural cotton products.S: It feels soft and fine.W: Mr. Smith, as we know, southern Xinjiang is one of the most important regions for China’s cotton production. The local cotton growers have been our regular supplier since we started to produce and export garment. The raw material is of superior quality and favorable cost. In addition, it is conductive to health and skin-friendly. All of the advantages promote the production and sale of our products in the world market.S: And your designs are very unique. Many impressed me in the trade fair.W: We engage world-class designers with high salaries to lead the design team every year. We also regularly send potential young designers to study in the fashion cities of the world.S: Great. Garment industry is an absolute fashion industry.W: Yes, absolutely.C: Mr. Smith, please look at that showcase, cheongsam.。
Unit3BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussBackground InformationSuggested answers1.The three themes are:1)The extraordinary evidence of human creativity in all of the presentations and in all of thepeople here2)It has put us in a place where we have no idea what is going to happen,in terms of thefuture.3)We have all agreed on the really extraordinary capacities that children have for innovation.2.The examples are:1)A girl drawing a picture of God2)A boy in the Nativity play who took frankincense for“Frank sent this”3.In public education subjects are arranged in a hierarchy not well justified,where the subjectsat the top are regarded as more important and receive more emphasis.4.The three things are:1)Intelligence is diverse.2)Intelligence is dynamic.3)Intelligence is distinct.5.Answers may vary.Students are encouraged to share their opinions in groups before theymake a report to summarize their discussion to the rest of the class.Part TwoWarm-up Activities2.Briefly explain the following terms.academy:An academy is an institution of higher learning,research,or honorary membership.It is a society of learned individuals organized to advance art,science,literature,music,or some other cultural or intellectual areas of endeavor.The word comes from the name of an olive grove outside ancient Athens,the site of Plato’s famous school of philosophy in the4th century BC. Related term:academia:a collective term for the scientific and cultural community engaged in higher education and research,taken as a wholebusiness school:A business school is a university-level institution that confers degrees in Business Administration.The first American business school,Wharton School of the University of Pennsylvania,was established in1881.The Tuck School of Business,part of Dartmouth College,was the first graduate school of management in the United States.Founded in1900,it was the first institution conferring advanced degrees(masters)in the commercial sciences,the forebear of the modern MBA.Founded in1898,the University of Chicago Graduate School of Business,the second oldest U.S.business school,was the first graduate school in1940to offer working professionals the Executive MBA(EMBA)program,a mainstay at most business schools today.There are four principal forms of business school.1.Most of the university business schools are faculties,colleges or departments within the university,and teach predominantly business courses.2.In North America a business school is often understood to be a university graduate school which offers a Master of Business Administration or equivalent degree.3.Also in North America the term“business school”can refer to a different type of institution:a two-year school that grants the Associate’s degree in various business subjects.Most of these schools began as secretarial schools,then expanded into accounting or bookkeeping and similar subjects.They are typically operated as businesses,rather than as institutions of higher learning.4.In Europe and Asia,some universities teach business only.liberal arts:The term liberal arts is described in Encyclopedia Britannica as a“college or university curriculum aimed at imparting general knowledge and developing general intellectual capacities,in contrast to a professional,vocational,or technical curriculum.”In Classical antiquity,the term designated the education proper to a freeman(Latin liber,“free”)as opposed to a slave.In the medieval Western university,the seven liberal arts were grammar,rhetoric,and logic(the trivium)and geometry,arithmetic,music,and astronomy(the quadrivium).In modern colleges and universities,the liberal arts include the study of literature,languages,philosophy, history,mathematics,and science that provide information of general cultural concern.liberal education:The term liberal education has its origins in the medieval concept of the liberal arts but now is primarily associated with the liberalism of the Age of Enlightenment.Liberal education is termed“a philosophy of education that empowers individuals with broad knowledge and transferable skills,and a stronger sense of values,ethics,and civic engagement... characterized by challenging encounters with important issues,and more a way of studying than a specific course or field of study”by the Association of American Colleges and Universities (AACU).Usually global and pluralistic in scope,it includes a general education curriculum which provides broad exposure to multiple disciplines and learning strategies in addition to in-depth study in at least one academic area.case study:Some business schools center their teaching around the use of case studies.Case studies have been used in graduate and undergraduate business education for nearly one hundred years.When Harvard Business School was founded,the faculty quickly realized that there were no textbooks suitable to a graduate program in business.Their first solution to this problem was to interview leading practitioners of business and to write detailed accounts of what these managers were doing.Of course the professors could not present these cases as practices to be emulated because there were no criteria available for determining what would succeed and what would not succeed.So the professors instructed their students to read the cases and to come to class prepared to discuss the cases and to offer recommendations for appropriate courses of action.Basically that is the model still being used.Business cases are historical descriptions of actual business situations.Typically,information is presented about a business firm’s products,markets,competition,financial structure,sales volumes,management,employees and other factors affecting the firm’s success.The length of a business case study may range from two or three pages to30pages,or more.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Suggested answersThesis statement:The proper function of a university is the imaginative acquisition of knowledge (imparting knowledge imaginatively;transforming knowledge with imagination).Heading for Part I(Paragraphs1to4):Introduction of the topic:the reason for the existence of universitiesHeading for Part II(Paragraphs5to9):Modern directions in university theory and practice as represented by the modern business schoolHeading for Part III(Paragraph10):Conclusion of the text:the proper function of a university 2.Read the text through quickly and answer the following questions.(1)College education and function of universities.(2)Universities serve as the connection between knowledge and the zest of life.(3)To produce men with a greater zest for business.(4)Business organization requires an imaginative grasp of:•the psychologies of populations engaged in differing modes of occupations and scattered all over the world;•conditions in different zones;•the interlocking interests of great organizations and the reactions of the whole complex to any change in one of its elements;•laws of political economy;•the habits of government and their variations under diverse conditions;•the binding forces of any human organization;•the laws of health,fatigue and the conditions for sustained reliability;•the social effects of the conditions of factories;•the role of applied science in modern society;•the discipline of character that enables people to make decisions based on reasonable evaluation of relevant alternatives.(5)A university should prepare business students for their career by promoting imaginativeconsideration of the various general principles underlying their career in particular.II.Reading for specific informationKey1.F2.T3.F4.T5.FIII.Reading and making interpretationsSuggested answer1.The reason why a university is necessary is that it maintains the relation between knowledgeand passion for life,by unifying the fanciful thinking of the young and the experience of the old in the learning process(so as to see more possible ways of applying the knowledge).2.Today in order to run a big business successfully,one has to develop an imaginativeunderstanding of the interlinking benefits of large corporations and the adaptations made by the unified business entity to meet the new conditions in any one of its branches.3.The management of a modern business demands its employees to apply their knowledgeimaginatively,which used to be an ability cultivated in other professions.4.There can be no blame on the custom,but the continuing usual or normal way of working in acorporation tends to blunt or suffocate the imaginative power/make the imagination less sharp and clear.5.For this reason,instead of doing menial work following a routine blindly,a well-educatedman should acquire the ability of imaginative thinking through proper training which both provides detailed facts and helps develop ways of working and thinking that are necessary for the profession.Part ThreeBackground InformationSuggested answers1.The case method is a teaching approach that uses decision-forcing cases to put students in therole of people who were faced with difficult decisions at some point in the past.In sharp contrast to many other teaching methods,the case method requires that instructors refrain from providing their own opinions about the decisions in question.Rather,the chief task of instructors who use the case method is asking students to devise and defend solutions to the problems at the heart of each case.Case method is the best way to prepare students for the challenges of leadership.simply stated, it calls for discussion of real-life situations that business executives have faced.Casewriters,as good reporters,have written up the situations to present students with the information available to the executives involved.As students review their cases,they will have to put themselves in the shoes of the managers,analyze the situation,decide what they would do,and come to class prepared to present and support their conclusions.2.The case method is a profound educational innovation that presents the greatest challengesconfronting leading companies,nonprofits,and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker.There are no simple solutions;yet through the dynamic process of exchanging perspectives,countering and defending points,and building on each other’s ideas,students become adept at analyzing issues,exercising judgment,and making difficult decisions—the hallmarks of skillful leadership.Read and thinkSuggested answers1.Steps of learning by the case method:•Before class:students read and reflect on the case,and then meet in learning teams to “warm up”and discuss their findings with other classmates;•In class:under the questioning and guidance of the professor,students probe underlying issues,compare different alternatives,and suggest courses of action in light of the organization’s objectives.Text IIComprehension CheckI Reading for specific informationSuggested answers1.In the1920s.2.An HBS case is a detailed account of a real-life business situation,describing the dilemma ofthe“protagonist”—a real person with a real job who is confronted with a real problem.All cases center on one overarching question:What should the protagonist do?In their two years at HBS,students study more than500cases.3.In the past students passively receive knowledge that has not much to do with businessreality and study with people they barely know.In HBS they get actively involved in the learning process and study with other students in groups on problems closely related to actual business situations.4.A“cold call”is a provocative question the professor poses to one specific student to open thecase and ignite the thinking of the section as a whole.HBS professors engage all students in discussion,challenge students’thinking and skillfully guide them through the complex business situations described in the cases.5.The HBS approach to the case method of teaching may present the most demanding,engaging,and provocative way to equip students with the skills of leadership,short of actually serving as a CEO.The extraordinary success of HBS alumni has proved that HBS graduates can achieve significant results in the real world.II.Reading and making interpretationsSuggested answers1.By doing so,the case method has changed the commonly-accepted mode of teaching andlearning,in which the professor gives informative lectures and students receive the knowledge in a passive way without any feedback or response.2.Created and developed by the teaching staff of HBS in the1920s,the case method started as a method of introducing authentic business cases in the classroom so as to infuse life and real meaning into the teaching of management.3.Though the cases vary,almost all of them focus on one important question:How could themanager find a way out of the dilemma he/she encountered in a real business situation?4.Unlike in traditional classrooms,the professor does not do all the talking.Rather he plays therole of a conductor in an orchestra,to encourage and direct all the90students to discuss the case freely and critically,one after another,by analyzing and synthesizing the facts.5.Seldom does the class end with a satisfactory solution to the problem faced by the managerin the case.The students are more likely to have a good understanding of the complicated elements involved in the case,a clear idea about how to choose suitable ways to analyze and evaluate the problem,and a personal experience of how to handle all the uncertainties in real business situations.Part FourText IIIQuestions for group discussionSuggested answers1.“What is the meaning of life,President Faust?What were these four years at Harvard for?President Faust,you must have learned something since you graduated from college exactly 40years ago?”2.These questions reflect the doubt and concern of the graduates about the connection betweenthe four years at Harvard and the future,and about the significance of college education.Surprisingly,students are not so interested in the curriculum or advising or faculty contact or even student space,as in why so many Harvard students are going to Wall Street.3.She thinks that students are asking her about the meaning of life with questions in the disguiseof senior career choices of Harvard students.4.They are worried because they want their lives not just to be conventionally successful,but tobe meaningful,and they are not sure how those two goals fit together.They are worried whether a generous starting salary at a prestigious brand name organization together with the promise of future wealth will feed their souls.5.Answers may vary.More informationUnlike the previous two texts,Text III is longer and the language structures are more complex. Students may need to read it more than once.The first reading should aim for general understanding.General questions can be asked before students connect the text with their own experience and culture.Part FiveStudy SkillsSuggested answersSynonyms Antonymscapable a.skilled,competent,qualified,apt,fit,able,highly-skilled incapable,incompetent, unable,unqualified, inadequate,inapt,ineptincrease v.improve,augment,amplify,add on to,buildup,extend,enhance,strengthen,upsize,expand,raise,magnify,enlarge,get big,escalate,grow decrease,diminish,lower, reduce,bring down,lessen, turn down,drop,cut,pull down,take downintelligent a.smart,able-mined,bright,clear-headed,quick-witted,sapient,sharp-witted silly,blockheaded,brainless, dopey,unwise,weak-mined, wooden-headed,foolish, dull-witted,dumbdangerous a.unsafe,perilous,adventurous,precarious,risky safe,risk-free,riskless,sure, securefantastic a.fabulous,imaginary,unrealistic,fanciful,unbelievable,great ordinary,commonplace, everyday,common, unexceptional,normal,average,conventional,customary,fair,unsophisticated,awful,usual Grammarplete each of the following sentences with the word given in brackets,formingparallel structures.Key(1)running(2)sing(3)slicing(4)words(5)attending2.Rewrite each of the following sentences,correcting any errors in parallelism. Suggested answers(1)We must either raise revenues or reduce expenses.(2)Peter denied the importance of such things as wealth,good family background,and a goodreputation.(3)In his farewell address to the army,the general praised his soldiers for their unsurpassedcourage and thanked them for their devotion.(4)The police have a duty to serve the community,safeguard lives and property,protect theinnocent against deception,and respect the constitutional rights of all.(5)My sister’s promotion means that she will be moving to another city and taking the childrenwith her.。
商务英语/ 用英语开会主持会议Starting & Controlling a meetingSandoz国际公司考虑开发中南美洲的奶粉市场。
Grace涂是Sandoz的总经理，主持今日的讨论会议。
身为主席的她，目的是要鼓励每位与会者有机会发言，说出自己的想法。
群体的脑力激荡贵在集思广益，而不是要尽快得到结论，所以每项方案皆应作多种角度的讨论。
英文正文Grace: OK, let's call the meeting to order. You've all looked at the reports given to you a few days ago. I've asked Sam, as marketing director, to lay out the main points of the agenda today. Sam?Sam: Thanks Grace. Well, let me bring your attention to what I see as the main issues. First are the laws in Central and South America. Will they make it hard for us to do business there? Second is how to sell in that market. Should we try to sell by ourselves? Or should we get people there to sell for us? Yes, Grace? Grace: As you know, we've asked a law expert to come today. He isn't here yet, so I think we should get the show started with the second issue, how to sell in that market.Sam: Good idea. Does everyone agree? Good. The main problem in the market is poor health conditions. We all know what happened to Nests when they sold their powdered milk in Africa. And we don't want that to happen to us. To address this issue, I'd like to call upon our medical expert, Dr. Vincent Davis, to take the floor. Vincent?Vincent: In Africa, people had very little clean water. So they put dirty water in with the powder. Many people got sick, and Nests got in trouble because of it.Grace: Can we find a way to prevent this? Isn't it also very hard to find clean water in Central and South America?中文翻译Grace: 好，现在会议正式开始。
