lesson 29

冀教版英语八班级下册课文原文及翻译中英对比版Lesson 29 Lesson 29 How to Push a Product第29课如何促销商品After a lot of hard work,在一系列辛苦的工作之后，you finally have your product.你最终生产出了产品。

But that's only half the battle.但那只完成了战斗的一半。

Now you have to get people to buy it.现在你需要让人们来购置它。

Is your product easy to use?你的产品使用便利吗？How can your product improve people's lives?你的产品能怎样改善人们的生活？Why should people buy YOUR product?人们为什么应当买你产品呢？Remember, you need to make your product stand out.记住，你需要让你的产品很精彩。

So tell people what is special about it.所以要告知人们它的特殊之处。

How can you do that?你能怎么做？Here are a few suggestions.这儿有一些建议。

Create an ad.制作一个广告。

First,study your customers' ages,interests and other information.首先，了解你的顾客的年龄、爱好以及其他信息。

Second, choose a type of ad TV,bus,magazine,newspaper or Internet.其次，选择广告的类型——电视、公交、杂志、报纸还是网络。

Third, decide what your ad will tell people about your product.第三，确定你的广告要告知人们你产品的什么信息。

Lesson29 教学设计一、教学内容与分析1. Just talk本部分是一段情景对话，通过设置Kate和妈妈去商场购买鞋子的场景引出主要学习的目标语言，创设真实语境，让学生整体感知、模仿、学习和体验对话，最终使学生能够运用目标语言进行交际。

主要目标语言：May I try the shoes on?Certainly.2. Just read and write本部分利用小猫Mimi手持单词卡形式呈现单词：socks, shoes，要求学生能够听、说、读、写，并能在四线格中正确书写；学习在购物时常用的礼貌用语：May I try the shoes on? Certainly. 并把词汇融入句子中进行学习巩固。

在句子或对话层面完成目标词汇教学是本部分设计的一个特点。

3. Let’s sing本部分设计了一首歌曲Where is my hat?引导学生在吟唱歌曲的过程中初步感受单数和复数相对应的be动词和代词it、they的用法。

二、课前准备1. 准备几个鞋盒，里面分别装有一双很旧的鞋子和袜子，一双现代时尚皮鞋，一双舒适运动鞋，以备创设情境和情景表演时使用。

如果没有旧鞋子和袜子实物，可以寻找图片或幻灯片来代替。

2. 搜集红军过草地影视资料或图片。

3. 准备本课所用词汇卡片、图片以及本课教参自带动画课件。

4. 收集一些漂亮鞋子或袜子造型的橡皮、挂链等小饰物作为评价工具。

三、教学步骤与建议1. 热身/复习(Warm-up/Revision)1) 课前播放本课歌曲Where is my hat? 能哼唱的同学一起哼唱，帮助学生尽快进入学习英语的状态，并为后面歌曲的演唱做准备。

2) 教师拿出一个大盒子，学生很好奇：What’s in the big box? 教师不说答案，让学生来猜。

在师生间、生生间自然真实交流猜测中，学生回顾了以前所学的有关物品的词汇。

最后教师Open it and see.哇，是一双破旧的鞋子和一双破旧的袜子！3) 教师交代今天的主题是Shoes and socks。

Lesson 29 Funny or not?Part 1 Words and Expressions(1) largely adv. 在很大程度上(to a great extent; mostly or mainly)(2) comic adj. 喜剧的，可笑的(amusing and making you laugh)(3) universal adj. 普遍的(done by or involving all the people in the world or in a particular group)同义词：generale.g. English is a universal language. 世界上流行、通用的语言人们在这一点上有着广泛的认同：保护环境是一项值得为之奋斗的事业。

There is universal agreement that saving the environment is a worthy cause.派生词：universally adv. 普遍地这条规则是放诸四海而皆准的。

The rule applies universally.(4) comedian n. 滑稽演员，喜剧演员(an entertainer who makes people laugh by telling jokes or funny stories)(5) distasteful adj. 讨厌的(unpleasant or offensive)(6) pester v. 一再要求，纠缠(to annoy sb. especiall by asking them sth. many times) 回忆上一课中哪个单词表示“攻击, 困扰”之意？assail vt. 攻击，困扰pester sb. to do sth. / pester sb. with sth. 以某事烦扰某人；麻烦某人做某事这个小女孩缠着游客要钱。

Lesson 29 Taxi!【New words and expressions】（10）★taxi n. 出租汽车taxi driver 出租车司机take a taxi，take a bus，take a lift★land vi. 着陆★plough v. 耕地plough n. 梨；v. 耕, 犁, 犁耕, 费力穿过, 艰苦前进, 在考试中淘汰farm n. 农田，家场★lonely adj. 偏僻的, 人迹罕见的(地方)lonely adj. 孤独的, 孤僻的(人)alone adj. 单独的, 独一无二的, 孤独的, 独自的；adv. 独自地★roof n. 楼顶（从外面看）raise the roof v. 喧闹, 大声抱怨ceiling n. 天花板（从里面看）hit the ceiling勃然大怒, 暴跳如雷, 怒发冲冠（美口语）★block n. 块, 一座大楼★flat n. 公寓房a block of flats 公寓楼(英国英语)a block of apartments 公寓楼(美语，apartment n. 公寓)office block 办公楼写字楼★desert v. 废弃n. 沙漠, 不毛之地【课文讲解】1、The 'taxi' is a small Swiss aeroplane called a 'Pilatus Porter'.called a ‘Pilatus Porter’是过去分词短语,作aeroplane的定语。

一般过去分词短语作定语时要放在所修饰的名词/代词之后，而一个单独的分词作定语时则往往放在所修饰的名词/代词前面。

He landed in a deserted car park.a race across the Atlanticcall sb. sth. 叫某人……be called 被称为……过去分词做定语时是作为被动状态来翻译的a ploughed field 被耕过的田；a deserted car park 被废弃的车场written English 书面语；spoken English 口语colloquial language 口语2、Since then, Captain Fawcett has flown passengers to many unusual places.since then 从那时起（强调起点）so far =up to now 强调终点★fly ①vi. 飞，飞行②vt. 空运（乘客）fly sb./sth. To… 开飞机送某人/物去……He has flown his car to France.drive sb. to… 开车送某人去……3、Once he landed on the roof of a block of flats and on another occasion, he landed in a deserted car park.once…and on another occasion 一次……还有一次……4、Captain Fawcett has just refused a strange request from a businessman. request from sb. 来自某人的请求request for sth. 要求得到5、The man wanted to fly to Rockall, a lonely island in the Atlantic Ocean, but Captain Fawcett did not take him because the trip was too dangerous.take sb. to … 送某人……too 在副词或形容词前表示否定含义，强调程度大到了人们不愿去做very 强调程度深【Composition】The plane (not only) (neither) (flew) (threw) close to the river, (but) (or) also flew under a bridge. (Then) (However) it (climbed) (ran) into the air. The people on the bridge (waved) (shook) to the pilot (and) (yet) he did not (notice) (look after) them.not only，flew，but，Then，climbed(ran也对, 但没有climb表达更确切)，waved，yet，notice【Key structures】一般过去时和现在完成时一般过去时往往强调动作本身，而现在完成时则表示始于过去并持续到现在的动作或表示过去不确定的时间发生过的并与现在有某种联系的动作。

冀教版九年级Lesson 29: DNA —The Story of You学习目标1. 通过本课学习了解有关DNA和基因的基本知识。

2. 教学重点◎掌握词汇: general, repeat, grandson ,granddaughter, instruction◎接触词汇: DNA, blueprint, complex, twin, pattern, identify, related◎重点短语: in general, except for, be related to, no t only…but also◎重点句型：①In general, a blueprint is a drawing that shows how to put a house together with many differentparts.②Except for some twins, every living thing has its own unique DNA.③From your DNA, scientists can identify not only you, but also people who are related to you.④Your DNA has billions of instructions that explain why you are the way you are.【Listen and Fill】Listen to the passage and fill in the blanks.When you build a house, you use a ____________. What’s a blueprint? In general, a blueprint is a drawing that shows how to put a house together with many different parts. DNA is the blueprint of life.But building a living thing is far more _____________ than building a house. It takes millions of years for nature to change the DNA in living things to make them fit the world they live in.How tall are you? What colour are your eyes? What size are your feet? All these things are strongly influenced by your DNA before you are born!DNA is fantastic!• _____________ some _____________, every living thing has its own unique DNA.• Some health problems can be caused by problems in your DNA. Scientists can look for these problems and, sometimes, help you before you become sick. In the future, scientists might be able to change your DNA.• There are _____________ of your DNA in every part of your body. For example, your finger has the same DNA as your hair.• You have your own unique DNA, but it _____________ patter ns from your parents’ DNA. From your DNA, scientists can _____________ not only you, but also people who _____________ you. Your parents and grandparents are related to you, and you have their DNA. When you have a grandson or __________ , he or she will have your DNA.Your DNA has _____________ instructions that explain why you are the way you are. It’s one of the most amazing things on the earth.【Task 1 Skim and Answer】What’s the topic sentence of this passage?_________________________________________________________________________【Task 2 Scan , Answer and Translate】1. What is a blueprint?_________________________________________________________________________2. Does every living thing have its own unique DNA?_________________________________________________________________________3. Which is more complex, building a living thing or building a house?_________________________________________________________________________4. Whose DNA is related to you?_________________________________________________________________________5. Your DNA has billions of instructions that explain why you are the way you are.(翻译)___________________________________________________________________________ 【Task 3 Read and Judge】Play a game.【Language Points】1. except /except for(1) Your homework is quite good except for a few spelling mistakes.(2) The city is good except for the weather.(3) All the students go to the zoo except Jim, because he is ill.(4) I did nothing except watching TV yesterday.2. relate to(1) The matter relates to Jack.(2) Jack ______________ the matter.(3) Jack is the person ______________ the matter.2. not only…but also(1) From your DNA, scientists can identify not only you, but also people who are related to you.(2) She not only writes her own plays, but also writes music. (3) Not only I but also Tom enjoys fishing.【跟踪训练】Fill in the blanks with the phrases in the box.1. Your composition is quite good ____________ a few spelling mistakes.2. ____________ the young ____________ the old like pop music. 3 . You can have any of the cakes ____________ this one, for it’s for Cindy. 4. ____________, women live longer than men. 5. He is the person ____________ to my family. 6. I don’t think wealth ____________ happines s?【Talk and Write 】Is it a good idea to change the DNA of the food we eat?On one hand, it is good to change the DNA of the food we eat. First, ________________ __________________________________________________________________________________Second,____________________________________________________________________________ Third,_____________________________________________________________________________ On the other hand, it also has some disadvantages. ______________________________________ ____________________________________________________________________________________________________________________________________________________________________In my opinion, __________________________________________________________________ _______________________________________________________________________________【Exercise 】I.用所给单词的适当形式填空1. Not only you but also he __________ (study) hard.2. People ____________ (general) think that the price of the vegetables is higher this year.3. Spelling problem can also be ___________ (relate) to the disorder.4. Can you ___________ (identical) the coin whether it is true or false?5. Do you know the ______________ (different) between “living” and “alive”? II.句型转换6. Both his friends and he like telling jokes.(改为同义句)_______ ______ his friends ______ ______ he _______ telling jokes. 7. I don’t know when I will leave for Beijing. (改为简单句) I don’t know when ________ ________for Beijing. 8. We all went to the park but Jenny. （改为同义句） We all went to the park ________ Jenny.9. Tom is thirteen years old. Jim is thirteen years old , too. (改为同义句) Tom is _______ ________ age ________ Jim. III. 单项选择10. The government of Linyi is building _________ cheap and good houses for the people. A. thousand B. thousands of C. thousand of D. thousands of 11.—Could you tell me _______ tomorrow afternoon? —Sure. At the school gate.A. when to startB. how to go thereC. where to meetD. what to do 12.—How was your trip yesterday?—It was great ________ the hot weather. Everyone had a good time _______ Fred. He broke his camera. A. except, except B. except, except for C. except for, except D. except for, except for13._______ Tom ______ Mary speaks good Chinese, so they can communicate with these Chinese students very well.A. Neither, norB. Not only, but alsoC. Both, andD. Either, or14. She ________ a car but seldom drives it.A. ownsB. ownC. owningD. own to。

Lesson 29 Funny or not? 是否可笑？rgely ad.在很大程度上，主要地largely ：to a great extent; chieflye.g. His success was largely due to his hard work.e.g. The theory was largely adopted.采用mostly：in most casese.g. We’re mostly out on weekends.2. comic a.喜剧的，可笑的comic →comedyfunny amusing diverting 滑稽可笑的tragic →tragedy 悲剧farcical →farce 闹剧dramatic →drama 戏剧3.universal a. 普遍的cosmic 宇宙的cosmos 宇宙comic 喜剧的comet 彗星cosmetics 化妆品（买来的瓶瓶罐罐的）global international world-wide 世界性的e.g. English has now become an international language. Therefore,if you have a good command of this language, you hold the key to success.universally ad.It is universally known that…edian n.喜剧演员，丑角comedienne 喜剧女演员comedy 喜剧tragedian 悲剧演员tragedienne 悲剧女演员tragedy 悲剧leading role /part 主角＝protagonist leading man 男主= heroleading lady 女主= heroine supporting role 配角extra 群众演员5.distasteful a.讨厌的，令人不愉快的be distasteful to sb.e.g. It is distasteful to me to say this, but…I hate to say this，but…令人恶心的使反感disgusting disgustrevolting revoltrepellent repelrepulsive repulse6.pester v.纠缠，一再要求pester sb. for sth. （纠缠某人非要得到这个东西）pester sb. with sth. （用某东西纠缠某人）e.g. He pestered me with complaints.He pestered me for money.harry harass assail 纠缠，骚扰（人缠着另外一个人，与pester类似）（人或事情缠着另外一个人）7.recovery v.恢复原状，康复recovery from …recovery from illnessrecovery from defeatrecover restore regain8.console v.安慰，慰问console sb. for sth. 因…而安慰某人console sb. with sth. 用…来安慰某人e.g. I consoled him for the loss of money.I consoled him with money.≈comfort 安慰comfort a dying man≈soothe 安慰soothe a crying baby≈calm sb. downcondole with sb. 吊慰某人e.g. The widow’s friends condoled with her at the funeral.9. compensate v.弥补，补偿compensate （sb.）for sth.e.g. Nothing can compensate (him) for his loss.more than compensate for…足以弥补e.g. His rise in status more than compensates for the loss of money.= make up for 弥补= redeem 补偿= offset 弥补，补偿10.表示“是否”时不能用if的几种情况：1.主语从句位于句首时e.g. If she likes the present is not clear to me. ×It is not clear to me if/whether she likes the present. √Whether she likes the present is not clear to me.√2.引导表语从句时e.g. The question is if we have enough money. ×The question is whether we have enough money. √3.引导同位语从句时 e.g.You have yet to answer my question if I can count on your help.×have yet to do 还没有 （应该发生却还没发生）You have yet to answer my question whether I can count on your help.√4.作介词宾语时e.g.He was worrying about if he had hurt her feelings. ×He was worrying about whether he had hurt her feelings. √5.引导动词不定式时e.g. I don’t know if to see my doctor today. ×I don’t know whether to see my doctor today. √6.直接跟or not 时e.g. Please tell me if or not you agree. ×Please tell me whether or not you agree. √Please tell me if/ whether you agree or not . √rgely :chiefly/ to a great extent 在很大程度上12.依赖，依靠，取决于depend on/ rest on/rely on/ride on/ hinge on/lean on /be decided by /be dictated by/ be determined by建立在…基础之上be dependent on/ be based on/be built on/be founded one.g. Whether you find a joke funny or not largely rests/relies/rides/hinges/leans on where we have been brought up. Whether you find a joke funny or not is largely dependent/based/built/founded on where we have been brought up. Whether you find a joke funny or not is largely decided/dictated/determined by where we have been brought up.bring up sb.13.b ring up sb.抚养某人e.g. He was brought up by his stepmother.继母=raise sb.foster/adopt sb. 领养某人adopted son 养子adoptive parents 养父母=foster-parents 养父母be brought up to do从小就…14.the sense of pride 自豪感the sense of honor 荣誉感the sense of accomplishment 成就感the sense of responsibility 责任感the sense of superiority 优越感the sense of inferiority 自卑感15.be bound up with 与……紧密相连=be closely connected withe.g. Everyone’s future is bound up with the destiny of the Chinese nation.每一个人的未来都与中华民族的命运紧密相连。