2019年BEC中级商务英语阅读练习试题2

剑桥BEC真题集第二辑T1P1这篇文章讲的是培训（coaching）的作用。

培训对一个公司的发展和员工的成长都是至关重要的。

文章的内容比较泛，但是题目的答案比较明显。

第一题，教练和员工之间的接触不能解决工作中的所有困难。

答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。

但是实践中达不到这样。

Fall short of是关键词。

第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。

答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。

这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。

第三题，教练鼓励员工将所学应用到日常的工作中。

答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。

这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught 也就是formally learnt knowledge。

2019 年 BEC 中级商务英语阅读模拟试题When two brands are better than oneElena Alvarez takes a look at the effectiveness of marketing partnershipsIn the corporate world, rivalry is more common thanco-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give itaccess to the utility company ’s database of thousands of corporate clients, who will be offered special deals on allits products.The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, ’Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend. ’(8).....E....... It is better to simplify theprocess and give them one focal point.Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, itis ideal for bringing instant branding to companies thatlack immediate consumer appeal.One well-established UK phone manufacturer, ITB, wasquick to realise this, and formed an alliance with 7a/fc aleading women’s magazine. The phone company has benefitedfrom the strong branding of the magazine, which has itscustomer base among professional women in their early 20s. (10)....D........ This combined approach also offered ITB aquick route into image enhancement, and this is true of manyother marketing partnership deals. To give anotherillustration, it is no coincidence that some well-knowncartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course,this strategy should also guarantee that consumers’children insist on these products rather than rival brands.However, while association with a powerful brand cangive a significant boost to sales, being connected to adevalued brand can have a negative result. The problemsof one brand inevitably impact on the other in apartnership.(12).....A.......A company may take years torecover from this sort of bad publicity. Indeed, there arenumerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnershipand the reasons behind it, and it has brought little value toeither the customer or the companies involved.A In such circumstances, the effects arefrequently major and can be long-lasting.B Some experts therefore predict that this style ofmarketing will take up an increasingly large proportionof many companies’ total marketing budgets.C Successful marketing partnerships can consequently bring a financial advantage even to small andstruggling companies such as these.D In return, its partner enjoys a broader distribution platform from which to promote its brand.E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.F These are fairly standard items, but clearlythe company hopes to transform them by broadeningthe associations consumers have with the brand.G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.这篇文章名为《 When two brands are better than one 个品牌强于一个，讲的是市场合作(marketing partnership)》，两的利处。

BEC中级真题（第二辑）答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37.WHILE 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings. As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you. Come and see me tomorrow at 9 a.m. in my office. Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002.FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown.In March they fell to 230 because an improved order system was introduced.The reasons for complaints from January to March were analysed:●firstly the companv received complaints for incorrect orders delivered. Theseerrors were fewer in March.●secondly the time taken to deliver is too high. but the company has planned torecruit new agents.●Finally customers complain for the poor product quality. In order to solve thisproblem more quality controls are making.CONCLUSIONSAt the moment all customers aren't satisfied but many measures have been taken to improve their satisfaction.ListeningPart 11. JAYE2. CUSTOMER SERVICES3. OFFICE ASSISTANT4. 457.605. EUROPE HOLIDAYS6. BUSINESS CARDS7. MARKETING EXECUTIVES8 (THE) (COMPANY) EOGO9 INFORMATION PACK10. PARK HOTEL11. FRONT GATE12. NEW DESIGNSPart 213 E 14 B 15 G 16 F 17 A 18 C 19 G 20 H21 E 22. BPart323 B 24 B 25 C 26 A 27 C28 B 29 A 30 CTapescriptListening Test 1This is the Business English Certificate Vantage 2, Listening Test 1.Part One. Questions 1 to 12.You will hear three telephone conversations or tnessages.Write one or two u'ords or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a man asking a colleague for information about a former employee.You have 15 second's to read through the form.[pause]Now listen, and fill in the spaces.Woman: Personnel . . .Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records. Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are . . . lives at a hundred and eighty-three School Road,Barnfield . . .Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why. Woman: Mm, let me see . . . He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look . . . five hundred and thirty-eight pounds seventy a month . . . Oh, sorry, he was a scale one, so that's four hundred and fifty-seven pounds sixty. Anything else?Man: That's fine, thanks. I'll send them the information today . . . [pause]Now listen to the recording again.[pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you? Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'm sure I asked for five hundred for each of the marketing executives and seven hundred and fifty for me but you've put everyone down for seven hundred and fifty. Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment. I think that's all for now. Thanks.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 -12Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week. Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packs with all the relevant information.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people . . . The office restaurant is closed next week . . .can you ring the Park Hotel? The Grand Hotel was a bit disappointing last time. Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll be about ten.Man: Ten. And then . . .Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings[pause]Now listen to the recording again.[pause]That is the end of Part One. You now seconds to check your answers.[pause]Part Two. Questions 13 to 22. Section One.Questions 13 to 17.You will hear five short recordings.For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide which type of document each speaker is talking about. [pause] ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of a hurry. Let's see, we'd better issue another one straight away to pay Mrs Burton, because it'll be another three weeks if we wait for the next cycle of payments. Her expenses on that sales trip were pretty high, and it wouldn't be fair to keep her waiting much longer.[pause] fourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed on three per cent. So what I'll do is go down each column and calculate the new amounts, and then it can be printed in time to be inserted into the new brochures. Can you check the figures for me, though, before it goes to the printers? [pause] fifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in our conversation last week. For one thing, it says that we have to supply our security code, and for another it specifies monthly payment in advance, and I told you both of those were out of the question. I'm afraid I really can't sign this. Could you send me a revised one?[pause] SixteenMan: Of course, this only gives a very general picture. But as you can see, cash is a particularly healthy area. That's even when we take into account regular outgoings on loans and leasing equipment, which are included in the final totals. And even more significantly, unpaid orders are actually excluded from the final calculation. These represent a sum of approximately thirty thousand pounds. With that in mind, we can say that the company's overall position is still strong. [pause] SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the one before last, which should have been dealt with six months ago. I've had to ask them to send a duplicate! We really must be careful. Arden give us very favourable prices,but we haven't got a contract with them - Can you deal with it straight away so we stay in their good books?[pause].Vow listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide what each speaker's purpose is.[pause] EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly. The message I got said you weren't sure if you needed someone to come and sort it out, or if we could advise you over the phone. Well perhaps you'd like to get back to me as soon as it's convenient and tell me exactly what the problem is, and I'll see what I can do.[pause] NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually due to faults in components we've had from Redlon. So I talked to the Production Manager and he agreed that I should look at some alternatives.Future World's range is fine for us, and one of their customers who I spoke to recommended them highly, so that's why we've changed to using them. [pause] TwentyWoman: The competition's getting tougher, and you know we're facing serious problems.We need to see more benefit from the undeniably hard work we're putting in, and this means saying no to jobs which aren't profitable. It would be much more beneficial to put all our efforts into winning higher-margin contracts. So the way I feel you can help most is by identifying the types of contacts which will bring in the income we need in order to ensure our future.[pause] Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I've done a few calculations and I'm beginning to wonder whether it's really a practical proposition. 1 still think the project's got potential, but there are significant additional costs which we hadn't taken into account. So could you get back to me as soon as you can, please?[pause] Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's rather strange, because following your complaint about the last delivery,we did in fact take action to change the specifications in the way you suggested. So it isn't quite fair to say that we ignored your advice. I know it's important to achieve the consistency that you require, but perhaps your recommendation wasn't exactly what's needed.[pause]Now listen to the recordings again.[pause]This is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30. mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording.You have 45 seconds to read through the questions.[pause]Now listen, and mark A, 6 or C.[pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer.This project is all about rewarding good practice and performance. So, rather than simply recognising excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies manage the development process itself.Over three hundred and fifty organisations entered the competition and were initially reduced to about forty. Then, after further careful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists' facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology - from bread for a supermarket chain to a printer inside an automatic cash dispenserInitially the organisers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employees or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company's existing business, and secondly, how-well the innovation methods are recorded and understood. Small firms naturally tend todo well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations. Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Xatura, for example, had demonstrated genuine energy in searching for new ways of producing their range of specialitv breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.What then occupied much of the judges' thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forwardLinks with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This, led to disappointing faults or fluctuations in quality.But in conclusion the awards demonstrate that innovation isn't just for high-tech internet companies. You can also be successful in mature markets with determination and skill.[pause]Now listen to the recording again.[pause]That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[pause]That is the end of the test.Test 2ReadingPart 1I. B 2 C 3 A 4 D 5 D 6 B 7 CPart 28 C 9 B 10 E 11 A 12 DPart 313 D 14 C 15 A 16 A 17 C 18.BPart 419.D 20 D 21 A 22 C 23 A 24 C 25 B 26 A27 A 28 D 29 C 30 A 31 C 32 D 33 BPart 534 THAT 35 CORRECT 36 ONLY 37 SO 38 CORRECT 39 THE 40 HOW 41 CORRECT 42 OUT 43 CORRECT 44 WILL 45 BETest 2 WritingPart 1To: All StaffFrom: Managing DirectorDate: 7 DecemberSubject: Staff rewardI would like to thank you for the contribution in increasing the company's profit. The profit increased due to very hard work and long working hours. Each of the staff will receive an envelope with a reward on Tuesday. The reward is a trip to Hawaii, and I hope that this will be the perfect reward. Enjoy!Thank youPart 2Introduction.The purpose of this report is to assess and recomend a taxi firm that will become our regular transporter. We will need them especially during next year trade fair and conferences. There are two firms to assess.Findings:As regards to Telecars we have a good references on them. It is very experienced traditional firm and is also very reliable. They provide 24-hours service that is useful during night meetings and negotiations. StreetlightCabs is brand new company and there are no references on them. But they provide long distance routes which we usevery often and they are also cheaper. On the other hand they don't have web page and so internet booking isn't available.Conclusion:I recommend to choose Telecars because of their reliability, long tradition and well trained staff.ListeningPart 11TAKING MINUTES213(TH) OCTOBER3CERTIFICATE4CUSTOMER SERVICE5WORLDNET/WORLD NET6OUTSIDE LINES7TRANSFER CALLS8(THE) EQUIPMENT9.TRADE FAIR10AFTER LUNCH11REVISED BUDGETS12HEAD OFFICEPart 213 H 14 E 15 F 16 A 17 D 18 G19 E 20 C 21 B 22 HPart323 C 24 A 25 A 26 C 27 A 28 C 29 B 30 BTapescriptListening Test 2This is the Business English Certificate Vantage 2, Listening Test 2.Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One. Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form. [pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writingnext month . . .Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course getsa certificate, but I haven't received one from a course I took last January. Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public . . . ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Two. Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday.We're not happy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anyway you've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised us a discount on installation, which is shown, and one on the equipment, but that isn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free.Woman: Thank you. Goodbye. Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a trade fair in the States.Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch. That would be easier. It was originally going to be at ten a.m. Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting? I thought we were going to talk about the revised budgets - but I can't see this on the agenda.Man: OK. I'd better ask him to call you . . .Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today - I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.for each recording, decide which book the speaker is talking about.Write one letter (A-Hi next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Note listen, and decide winch book each speaker is talking about.[pause] ThirteenWoman: Yes, it was interesting . . . some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing . . . but there was also quite a lot I'd never really considered . . . like ways to interpret what the advertisement is really asking for, reading between the lines . . . and a section which lists some of the harder questions they tend to ask you, with effective answers you can give[pause] FourteenMan: Invaluable, I'd say . . . certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through. For example, they stress that you need to get publicity up and running a good six months before you want to stage the event. And get your main speakers booked earlier than that. They say you must make sure you've got a good assistant to support you, check the details.[pause] FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarily really know what skills or qualities are needed. I want someone who's more than justa secretary typing out letters every day . . . I'm looking for a right hand,someone to do everything . . . and this book spells out what that means . . .it's helped me to draw up a job description.[pause] SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to producea perfect schedule for getting through your workload . . . Once you've gotyourself organised, made lists of tasks and priorities, you can make best use of each and every day . . . otherwise you're just constantly confusing your PA with endless requests, all terribly urgent . . .[pause] SeventeenWoman: Certainly, a lot of the book was very specialised . . . but it did give me an idea of how7 the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them . . . but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.[pause]Now listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings, five people are talking about why they decided to use a particular company to supply their officeequipment.for each recording, decide what reason each person gives.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause].Vow listen, arid decide what reason each person gives.[pause] EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them.[pause] NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through the internet.I was just browsing through the list of suppliers one day and I noticed their name. I looked them up and found that they had this fantastic discount available that particular month. We ordered various things and the quality was so good we've continued using them.[pause] TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. I'd seen the ads on TV and they really put me off. I just couldn't see theappeal. But then someone I met at a training day told me we should use them.His company had used their service for years with no complaints so we followed his advice.[pause] Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of the local suppliers. However, we had a visit from a sales representative from one company and we asked him to make up some complimentary printed letterheads for us. They were exactly what we wanted so that was the deciding factor. I think that personal touch gives a company far better results than advertising ever can. [pause] Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relatively near and we could even pick things up ourselves if necessary. But unfortunately they just became too expensive. Now that express delivery services are widely available, distance is no longer a consideration and we've been able to choose someone who can give us the best package for the lowest cost.[pause]Now listen to the recordings again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.。

2019年bec商务英语试题及答案2019年BEC商务英语试题及答案一、听力部分1. What is the main topic of the meeting?A. Project managementB. Marketing strategyC. Financial reportD. Staff trainingAnswer: B2. Who will be responsible for the new product launch?A. The marketing teamB. The sales departmentC. The R&D departmentD. The customer service teamAnswer: A二、阅读部分3. According to the article, what is the most significant challenge for small businesses?A. High competitionB. Limited resourcesC. Economic fluctuationsD. Regulatory complianceAnswer: D4. What does the author suggest as a solution to thechallenge mentioned in question 3?A. Collaboration with larger companiesB. Seeking external fundingC. Implementing cost-cutting measuresD. Lobbying for policy changesAnswer: A三、写作部分5. Write a memo to your colleagues about the upcoming company retreat. Include the date, location, and agenda for the retreat.[Your response here]四、口语部分6. Describe a situation where you had to negotiate a contract with a difficult client. What strategies did you use to reach an agreement?[Your response here]7. Discuss the importance of effective communication in a multicultural work environment. Provide examples of how cultural differences can affect communication and suggest ways to overcome these challenges.[Your response here]五、案例分析部分8. Analyze the following business scenario: A company is considering expanding into a new market. What factors should they consider before making the decision?[Your response here]9. What are the potential risks and benefits associated with the expansion mentioned in question 8?[Your response here]六、综合应用部分10. You are the project manager for a new product development. List the key steps you would take to ensure the project's success.[Your response here]11. Explain how you would handle a situation where a team member is underperforming and affecting the project's progress.[Your response here]。

2019年剑桥商务英语考试BEC中级训练题及答案1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects ofa price reduction6 the first sector to price products according to how much customers were prepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has beenestablished, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every salesrepresent ative’s laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C、Many of today’s managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily trackcustomers’ ’elasticity’ - how their buying habits changein response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons suchas electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, eitherin quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.。

2019 年商务英语 BEC 考试中级练习题单项选择题1、根据下面资料，回答题Speaking Your Customers' LanguageModern international trading practices are highlighting thegrowing importance of language training.Modern-day business really does transcenD nationalbarriers．Thanks to sophisticateD IT anD communicationssystems, businesses can now market their products on A．truly global scale．The worlD is indisputably becoming A．smaller place, as service anD manufacturing companies search the international marketplace for new suppliers anDclients ．Businesses must, however, be aware that once theyexpanD the areA ．in which they operate, they face increaseD competition ．The standarD anD quality of their goods become increasingly important in keeping up with competitors．But most of all, it is the service element accompanying the goodswhich is crucial to A．company's success in A．particular market ．This new philosophy has leD to many companies, someof which have even offereD products of A．lesser quality, gaining success overseas.Although globalization may, in some senses, have broughtnational economies closer together, societies arounD theworlD still have radically different expectations, processesanD standards ．These are not A．function of economiC．change, but are more deep-rooteD anD difficult to alter．They can be A．major problem for businesses expanding abroad, with thegreatest obstacle of all being the language barrier．If you have to deal with clients, suppliers anD distributors inA．range of countries, you will not only neeD the skills to communicate with them, you will also neeD to reconcile anynational biases you have with the diverse ways of doingbusiness that exist arounD the globe.The value of effective communication is not to beunderestimated ．New technology such as video-conferencing anD email has playeD A ．part in making the communication process easier anD it may also be possible that the introduction oflanguage interpretation software will help with some global communications problems ．But, of course, it is the humanelement of the communication process that is so vital inbusiness, especially in negotiations, presentations anD team-building ．It is essential for managers to meet regularly withstaff, customers anD partners, so that issues can bediscussed, messages communicateD anD feedback obtained ．The value of well-organizeD language training is immense, anD canbring benefits to all levels anD departments withinA．multinational organization ．Unfortunately, however, many organizations have A ．very narrow view when it comes totraining of any kind ．Often, an urgent requirement has to be identifieD before training is authorized ．Then, A ．training company is employeD or A ．programme is developeD in-house,the team is trained, anD that is seen as the enD of thematter ．However, the fact remains that training programmesare effective only if they are relevant to A ．company's broader, long-term needs ．They shoulD be regardeD as an investment rather than A ．cost.Changes in expectations anD attitudes are certain to continuefor companies that trade globally ．Although such companies are not yet faceD with their international partners anDclients demanding that business be conducteD in their mother tongue, they realize that overseas competition isincreasingly fast．If these companies want to continue to achieve success on the international trading circuit, theymust be prepareD to adapt to situations anD speak the local language ．If not, someone else will.According to the first paragraph, improveDcommunications have enableD companies to_______A．offer A．wider variety of products anD servicesB．expanD beyonD their domestiC．marketsC．perform better than their international competitorsD．open more manufacturing facilities abroad2、根据下面资料，回答题The Bank with IdeasWith several hundreD years of history behind it, the APL Bank has few problems in (0)....B......businesses that it is Areputable anD secure (19)......of A ．range of bankingservices ．Now, it is demonstrating to business customers thatit is flexible anD responsive enough .to(20) ......theirchanging needs in the 21st century.BaseD in London, APL offers banking services to businesses throughout the UK viA ．its branch (21)......Most customer service provision is (22).....out by personal accountmanagers baseD in local branches, together with(23).....staff at company headquarters．An important(24).....．for APL has been to make it easy for customers to(25)......business with the bank．They can contact theiraccount manager by direct line or email; if the manager is onholiday, A ．carefully chosen colleague becomes the "accountcontact" and(26)..... ． with the customer during themanager's (27)..... ． In addition, for those who want (28).....to their bank at any time of day or night there isnow A．24-hour phone-baseD service.In order to remain competitive anD builD customer loyalty,the bank guarantees to turn arounD urgent loan(29)..... ． within 24 hours ．This focus on the customer hasalso been A ．driving(30).... ． in APL's recruitment anDdevelopment policy ．For example, newly inducteDstaff(31)......A ．"customer service review" to finD out whatit is like to be on the other side of the desk, asking toborrow money ．Together, these (32)......in banking haveachieveD excellent results ．The customer(33)..... ．is growing fast, anD last year the bank gaineD 36,000 newbusiness accounts.（19）选A．producerB．supplierC．providerD．giver3、根据下面资料，回答题AToo often we accuse others of not listening, pretending thatwe ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of along meeting will know how hard it is to remember - despitethe benefit of notes - exactly what everyone said. Butsuccess depends on getting things right - and that means listening.BListening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information orfor clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.CThe most common bad habit we have is to start thinking ofwhat we are going to say about the subject long before theother speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as onceyou have decided what to say there is a fair chance you willinterrupt to say it. Good listeners don't interrupt. In fact,it is often worth explaining the main idea of what youhave just been told before going on to make your ownpoints. Nobody is offended by this and it shows that youhave listened well.DAbove all, be patient and accept that many people are notvery good communicators. It's helpful to remember that theways people move and position themselves while they arespeaking can reveal a great deal about what they are saying.Equally importantly you should put yourself in the otherperson's shoes, both intellectually and emotionally; it willhelp you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all,many people keep quiet because they see no point incontinuing.Sometimes it is necessary to insist on further explanation.4、根据下面内容，回答题Evaluating the Performance of the BoardFew employees escape the annual or twice-yearly performancereview ．(0) ...G ... The answer is not a great number．And the smaller the company, the fewer checks there are on howwell the directors are doing．Some of the largest companies formally assess the performance of their board, but very fewnew or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is importantfor all companies to reviewthe performance of the board．(8)....．Another reason is that the board itself needs information on how well it is doing,just as much as other employees do．For the chief executive, appraisal of some sort is absolutely essential for his or herown sake and for the good of the company．Indeed, many of those who have reached this level remark on how lonely thejob of chief executive is and how few opportunities they getto discuss issues relating to it.There is some evidence to show that once smaller companiesput a board appraisal process in place, they find thisprocess relatively easy to operate．(9)....．Their counterparts in larger organizations, however, are oftenafraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10).....At avery basic level, this could simply mean getting all the directorsto write down what they have achieved and how they canimprove on it ．At the other end of the scale is the full "360-degree" appraisal ．Here, each director is appraised in asystematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board ．A number of such companies have self-assessment schemes．The chairman may meet each board member individually．The to ask how things are going, in a fairly informal way wholeboard might also meet to talk about its progress in opensession ．(11).....These might ask for people's opinionson the board's main tasks or on how well the committeesare working.Research indicates there has been some improvement in the way the appraisal of board members is conducted．(12)......The chairman will have been involved directly or indirectly inthe appraisal of all members of the board．Whose job is it, then, to appraise the chairman?A.It is often the case that the directors of such companies are even happy to receive criticism, as thiscan prevent them from making basic mistakes.B.The rest of the workforce sees it as unfair if thedirectors are the only members of thecompany to escape appraisal.C.These are encouraging as they put a limit on the power ofthe chairman to assess fellow directors.D.Alternatively, questionnaires might be distributedto directors, forming the basis for future discussion.E.One issue remains, however, when all the others have been dealt with ．F.It is generally agreed that it is the chairman'sresponsibility to ensure the regular appraisal of each memberof the board.G.However, one wonders how many companies have in place a formal appraisal process for their board of directors.（8）应选5、根据下面内容，回答题Buffet ZoneLucy Robertson started working at a take-away food businessto supplement her income during her student days at Edinburgh University. Several years later she had bought the businessand now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover ofalmost ε6m.She had never planned to own a business, and had certainly never considered a career in catering. (0)...G⋯However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits thatat the time she knew nothing about catering. (8).....It was a difficult time, but essential in terms of gaining theexperience she needed. The late 1980s boom was goodfor business, with large numbers of office workers wanting takeaway food for their lunches. (9)..... "At one pointthere were 26 food outlets within a 5-kilometre radius," Robertson recalls, as the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify. (10)......It changed thedirection of the company for good.As Robertson began to win catering contracts, she decidedthat the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contractsfor boardroom lunches.Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. "Customerloyally is not to be underestimated," she warns. ButRobertson is not someone who is easily put off. (11)......Partly as a result of this, turnover doubled, and havingoutgrown another site, Robertson bought a city-centrelocation for the group's headquarters.By now, Grapevine's main competitor was a new cateringcompany called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and Towngates went bankrupt. (12)......Manyaccepted and the company's turnover went from ε700,000 to ε1.5 million almost overnight.However, the company's growth was not as smooth as it soundsin retrospect. Robertson admits, "We were close to the edgeduring the growth period. Like many under-capitalizedcompanies trying to grow, it might easily have collapsed."But that, she feels, is the challenge of developing yourown business.A．But there are plenty of similar contracts to be won inthe east of Scotland before Robertson turns her attention elsewhere.B．Her way round this particular problem was to recruitthe catering manager of the rival company.C．But this demand was short-lived, and before long,increasing competition made it harder to make a profit.D．"It was a dramatic learning curve and very smallamounts of money were earned at first," says Robertson.E．She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.F．On hearing this, Robertson immediately contacted all oftheir clients and offered the services of Grapevine Caterers.G．Instead, she studied accountancy after leaving university,and a steady if unspectacular professional path seemed set.（8）应选填空题6、1.Problems at Southford PlantDear MR Ballard,You asked for a brief report concerning the recent eventsat the Southford Plant.We have consulted the files and spoken to relevant members of the higher management and thus are able to provide an explanation for the breakdown reported in the press on 17 May of this year.____1____ The handling equipment used to deliver the components to the assembly line has been known to be in need of an overhaul for the past six months. The plant has been working to full capacity to finish the American orders according to schedule.As you know, we had commissioned a study by Industrial Research Consultants. ____2____ In it they warned that there was not enough space available to store sufficient components____3____We had decided to install fully automated robot system. However, at the same time it was clear to our productiondirector that given the present maintenance staff, we wouldnot have sufficient staff available if big problems were toarise____4____But we were still only working a two-shiftsystem so the machines were not getting the necessary cover.We all agree that the breakdown was extremely unfortunate and yet we must admit that, under the circumstance, it was not entirely unexpected.We now believe that we have managed to sort out the major problems which we had been having with the conveyor equipment ____5____ Added to this is the fact that personnel department has been successful in recruiting some highly qualified maintenance staff who makes us confident that a repetition ofthe 16 May now seems entirely unlikely.A. They also recommended expanding the present two-shift system to a three-shift one.B. And also when the new robots are installed in September,we feel certain that such problems will become a thing of the past.C. Unfortunately, as you know, there has been a majorproblem with recognizing the maintenance schedule.D. The wide range of machine we operate is notfully supervised at all times.E. The cause of the breakdown was very simple.F. They submitted their report on April 5.G. There have been a number of delays and breakdowns in production recently which have been reported in the press.H. The firm has been advertising for maintenance engineersfor some weeks.I. All the facilities in the plant will be coordinated toenable the workers to step up production of the new rangeof machines.7、Questions 8-12·Read this text about electrical power in Canada.-I to fill each of ·Choose the best sentence from the list Athe blanks.·For each blank (8 - 12) mark one letter (A - I) on yourAnswer Sheet.·De not mark any letter twice.·One answer has been given as an example. ELECTRICITY： WEALTH, MONEY, POWERCanadian industries have prospered for more than a century on the country ’s abundance of cheap, reliable electrical power. ____ example ____. In fact, Canada consumesmore electricity on a per person basis than anycountry except for Norway ____ 8 ____Electricity is a significant source of export income for Canada. ____ 9 ____ But in the 1970s , Canadian exports rose sharply to address the U. S. demand for cheaper andmore reliable.In 1985, exports of Canadian electrical power reached1,400 million US dollars ____. 10 ____. Net electricityexports account for more than 60% of Canada’s balance of trade.Domestically, Canada continues to generate electrical power, primarily from water ____ 11 ____ Exports of electricity arenow subject to forces far beyond the control ofutility managers ____ 12 ____Example ： BA. Besides, electricity from coal and nuclear is 50% to75% cheaper than many other industrial nations.B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.C. It also ranks among the top three electricity producers inthe world, behind the U. S. and Russia.D. Next to electricity, Canadian paper exports came to 900million US dollars every year in the 1960s.E. Two large nuclear power plants began to generate electricity.F. Since then, electricity ’ exports have declined but they have continued to exceed 700 million US dollars.G. Environmental and trade policies all influenceelectrical production and trade.H. Canada and the U. S. imported and exported power in almost equal measures after 1901.I. Therefore, the Canadian government has little influence on these forces.8、Questions 17-20Using the information in the text, complete eachsentence 17-20 with a phrase A-G from the list below.For each question 17-20, mark one letter (A-G) onyour Answer Sheet.Do not use any letter more than once.17 Most people agree that the recent increase in stressis due to changes in ____________.18 The trainees are taught that the right level of stressat work is important for good.19 Trainees learn that one way of limiting stress is bydeciding upon.20 One of the most important parts of the course islearning how to react to___A levels of performanceB shorter deadlinesC employment practicesD higher levels of sicknessE unfair demandsF successful management structureG practical targets简答题9、Part OneYou are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. Write a memo of 30-40 words to your secretary.Telling her who you are going to see and when;Asking her to book flight tickets and accommodation;Telling her what work you would like her to do in your absence;Write on your answer sheet.Part TwoYou are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has written his comments on the customer ’s letter and asked you to write a reply.Write a letter of 100-120 words to the customer, using the employee’s comments and expla ining why your company cannot repair the cassette player.Do not include addresses.Write on your answer sheet.10、Part OneYou are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May. Write a short memo to your office administrator：Saying who is starting work and when;Telling him what Mark McCabe’s job will be;Suggesting where Mark McCabe ’s desk should be put;Write 30-40 words on your answer sheet.Part TwoYou were sent on a residential training course for five days. Unfortunately the course was very badly run and there werea lot of problems with it. The advert below shows the detailsof the course, together with your comments.Write a report for your manager on the course (100-120 words). Describe the problems with the course andsuggest what your company should do.Write on your answer sheet.。

2019年BEC商务英语考试阅读试题（2）Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff tofocus on their jobs and make plans to develop their unusedpotential. (0) ..........So, if you have decided that an appraisalscheme should be set up in your company, you need toestablish some formal procedures and make some decisionsbefore you begin. Even if your company already has a scheme,you need to consider what you want to achieve and how youare going to do this.First of all, you need to decide on your key objectives and the real purpose of yourscheme.(8).............A scheme should never be introduced at a time of redundancies, or simply forprofit or competitive edge, because this will create fear and alienate staff. The next step is to decidehow the scheme can most successfully be managed. It is essential that all senior staff arecommitted to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs tohave knowledge of all roles within the organisation. He or she must also be aware of employees'potential needs. (9).............It should be someone who is trusted and whom staff will turn to if theyare concerned about their appointed appraiser or the appraisal interview. The design of the schemeshould indicate who will be appraising whom. This needs great tact and sensitivity. First, rememberthat no manager can effectively appraise more than seven or eight people. It is equally importanttoremember that, if significant numbers of staff are appraisedby someone they dislike, or by aperson whose values they donot share, the success of your scheme may bethreatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need tocommunicate this in the simplest possible way. Avoid lengthy documents - few people will readthem. (11)..............Most organisations choose aperson's line manager to be the appraiser. This canbe seen as an opportunity or a threat, so be ready to consideralternatives if necessary.Once you have established the appraisal process, makesure that appraisal interviews takeplace at a convenient time, and ideally on neutral ground. It should be borne in mindthat someappraisals may involve the disclosure ofconfidential information. (12) .............These will show thedecisions that were taken during the interview and willalso indicate any new performance targetsthat have been agreed.A It is important to select a manager who can deal effectively with any suspicions staffmay have about appraisals.B Such a measure can also reduce insecurity and unitestaff in recognising the positiveelements of appraisal.C Having even one staff member in such a position may affect how others respond to theprocess.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form theinterview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as teammembers.。

2019年商务英语考试BEC中级练习题2单项选择题1、根据下面资料，回答题The Bank with IdeasWith several hundreD years of history behind it, the APL Bank has few problems in (0)....B......businesses that it is A reputable anD secure (19)......of A．range of banking services．Now, it is demonstrating to business customers that it is flexible anD responsive enough .to(20) ......their changing needs in the 21st century.BaseD in London, APL offers banking services to businesses throughout the UK viA．its branch (21)......Most customer service provision is (22).....out by personal account managers baseD in local branches, together with(23).....staff at company headquarters．An important(24).....． for APL has been to make it easy for customers to(25)......business with the bank．They can contact their account manager by direct line or email; if the manager is on holiday, A．carefully chosen colleague becomes the "account contact" and(26).....． with the customer during themanager's (27).....． In addition, for those who want (28).....to their bank at any time of day or night there is now A．24-hour phone-baseD service.In order to remain competitive anD builD customer loyalty, the bank guarantees to turn arounD urgent loan (29).....． within 24 hours．This focus on the customer has also been A．driving(30)....． in APL's recruitment anDdevelopment policy．For example, newly inducteDstaff(31)......A．"customer service review" to finD out what it is like to be on the other side of the desk, asking to borrow money．Together, these (32)......in banking have achieveD excellent results．The customer(33).....．is growing fast, anD last year the bank gaineD 36,000 new business accounts.（19）选A．producerB．supplierC．providerD．giver填空题2、Questions 8-12·Read the article below about job interviews.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap 8-12 mark one letter (A-I) on your Answer Sheet.·Do not use any letter more than once.How to Succeed at InterviewsThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specificorganisation. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. (example)____. These include getting on with people, oral and written communication, teamworking, problem solving and good time management.Most people think that interviewers know what they arelooking for and will recognise it when they see it. (8) ____. This applies to recruiters as much as anyone else. In fact a former head of selection at one big firm used to say that “some interviewers are so poor they would do better to relyon chance”.In companies which recognise this, various methods are usedto try to find the right person (9) ____. Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.In a structured interview the interviewer groups thequalities listed in the job specification under various headings. There are two well-established structures for this：the National Institute of Industrial Psychology’s Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience.(10) ____.However, they should not give equal weight to each one. Some factors are more important in one job than another. For example, physical appearance and manner will be moreimportant in a sales position than in a researcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three of four minutes of an interview is of major importance.(11) ____.A decision not to hire is often made during those first few minutes.It is not always possible to tell whether structuredinterview techniques are being used. If interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have already said, or asksirrelevant questions, or jumps from one topic to another the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) ____. If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour.A Study them closely and assess what your interviewer will be looking for.B However, people are actually not very good at assessing one another.C A number of skills are common to most of these interviewing situations.D Although a favourable impression may be reversed later in the interview, a negative impression is rarely changed.E The most common is the structured interview.F The effectiveness of the interviewer can be improved by training.G For each of these areas the interviewers score candidates against how well they fit the job specification.H The ability to cope with stress and get on with people is essential.I But there are other personal skills that affect your success in a job.3、1. Problems at Southford PlantDear MR Ballard,You asked for a brief report concerning the recent events at the Southford Plant.We have consulted the files and spoken to relevant members of the higher management and thus are able to provide an explanation for the breakdown reported in the press on 17 May of this year.____1____ The handling equipment used to deliver the components to the assembly line has been known to be in need of an overhaul for the past six months. The plant has been working to full capacity to finish the American orders according to schedule.As you know, we had commissioned a study by Industrial Research Consultants. ____2____ In it they warned that there was not enough space available to store sufficient components ____3____We had decided to install fully automated robot system. However, at the same time it was clear to our production director that given the present maintenance staff, we would not have sufficient staff available if big problems were to arise____4____But we were still only working a two-shift system so the machines were not getting the necessary cover.We all agree that the breakdown was extremely unfortunate and yet we must admit that, under the circumstance, it was not entirely unexpected.We now believe that we have managed to sort out the major problems which we had been having with the conveyor equipment ____5____ Added to this is the fact that personnel department has been successful in recruiting some highly qualified maintenance staff who makes us confident that a repetition of the 16 May now seems entirely unlikely.A. They also recommended expanding the present two-shift system to a three-shift one.B. And also when the new robots are installed in September, we feel certain that such problems will become a thing of the past.C. Unfortunately, as you know, there has been a major problem with recognizing the maintenance schedule.D. The wide range of machine we operate is not fully supervised at all times.E. The cause of the breakdown was very simple.F. They submitted their report on April 5.G. There have been a number of delays and breakdowns in production recently which have been reported in the press.H. The firm has been advertising for maintenance engineersfor some weeks.I. All the facilities in the plant will be coordinated to enable the workers to step up production of the new range of machines.4、Questions 8 – 12·Read the following text.·Choose the best sentence from the list on page 36 to fill each of the gaps.·For each gap 8 – 12 mark one letter A – I on your Answer Sheet.·Do not mark any letter twice.MarketingIn the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.The modern marketing concept encompasses all of theactivities mentioned, but it is based on a different set ofprinciples ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ orwhat the market for the product is ---- before production begins.Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour.____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.Example： CA. It subscribes to the notion that production can be economically justified only by consumption.B. Marketing was the task of figuring out how to sell the product.C. Marketing is as important in today’s economy as the production of goods and services.D. Production, on the other hand, is mostly an engineering problem.E. Such markets must be created and stimulated by managers.F. This is very different from making a product and then thinking about how to sell it.G. More than half the cost of consumer goods can be traced to marketing activities.H. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.I. Instead of concentrating solely on production, the company must consider the desires of the consumer.5、Banks and Banking ： Other Bank ServicesA modern bank provides many services other than checking accounts. ____1____If you went to a bank to open a savings account, you would go through almost the same procedures followed in applying for a checking account. ____2____ Then you would be given a passbook in which your initial deposit would be recorded. All deposits and withdrawals from your account are entered into your passbook. ____3____ With a regular passbook savings account, you would be able to withdraw money wherever you needed it. All you would have to do is fill out a withdrawal order and present it, along with your passbook to the teller.All banks pay interest on savings accounts. ____4____ Banks also pay interest at different times. ____5____ Suppose, for example, that on January 1, you deposited $ 1,000 in a bank that paid 4 1/2 percent interest semiannually. By July 1,you would have earned $ 22.50 interest. This interest would automatically be credited to your account; and of you left it in the bank, along with your original deposit, you would receive interest on $ 1,022.50 for the next six-month period. That is, your interest would be compounded.A. But the majority of them pay semiannually, that is, every six months.B. The interest rate varies from bank to bank, but the general range is from 4 1/2 to 6 percent.C. This means that passbook contains an actual record of all transactions made and that you know the exact amount of savings you have at any one time.D. One of these is checking accounts.E. First you would be asked to fill out a signature card.F. But most banks pay interest at the end of a year.G. One of the most important of these is regular passbook savings.H. One can withdraw money whenever necessary.6、PART THREEQuestions 13-20Read the article below about stress management, and answer questions 13-20 on the opposite page.A Lesson In Stress ManagementDemands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions： it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest intheir work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. Thefirst thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately.4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying 'no'. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.Questions 13-16For questions 13-16, choose the best title for each numbered paragraph from the list below.For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.13 Paragraph 1 ______ 14 Paragraph 2 ______15 Paragraph 3 ______ 16 Paragraph 4 ______A Higher stress levels among top managersB Coping with stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisationG Typical problems associated with stress简答题7、Part OneYou are a manager in a company which manufactures office furniture. Next month you are going to London to discuss an important contract.Write a note of 30-40 words to your assistant：1. saying when you want to leave and return2. asking him to book flights3. telling him which hotel to bookPart TwoYou recently attended a one-day training course on health and safety. You were disappointed with the course.Read the advertisement below, which gives the details of the course. You have written some notes on the advertisement.Then using your handwritten notes, write a letter to the company, complaining about the course.Do not include postal address.Write 100-120 words.Write on your answer sheet.8、Part OneYou are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.Write a memo of 30-40 words to your secretary.Telling her who you are going to see and when;Asking her to book flight tickets and accommodation;Telling her what work you would like her to do in your absence;Write on your answer sheet.Part TwoYou are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has written his comments on the customer’s letter and asked you to write a reply.Write a letter of 100-120 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player.Do not include addresses.Write on your answer sheet.9、Part OneYour company has just opened a new office in the United States. You have agreed to go and work there for six months.Write a memo of 30-40 words to all your colleagues：Explaining why you will be absent;Saying when you are leaving the office;Expressing your wish to keep in touch;Write on your answer sheet.Part TwoYou work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.Read Novestat’s advertisement below, on which you have made some notes.Then, using all your notes, write a letter to James Dowling at Novestat.Do not include postal addresses.Write 100-120 words.Write on your answer sheet.10、 Read the article below about the winner of a business award .In most of the lines 34-45 there is one extra word . It is either grammatically incorrect ordoesn’t fit in the meaning of the text . Some lines, however, are correct .If a line is correct , write CORRECT on your Answer Sheet .If there is a extra word in the line , write the extra wordin CAPITAL LETTER on your Answer Sheet.The exercises begins with two examples , (0) and (00) .Examples。

2019 年商务英语BEC 考试中级练习题单项选择题1、根据下面资料，回答题Speaking Your Customers' LanguageModern international trading practices are highlighting thegrowing importance of language training.Modern-day business really does transcenD nationalbarriers ．Thanks to sophisticateD IT anD communicationssystems, businesses can now market their products on A ．truly global scale ．The worlD is indisputably becoming A ．smaller place, as service anD manufacturing companies search theinternational marketplace for new suppliers anDclients ．Businesses must, however, be aware that once theyexpanD the areA ．in which they operate, they face increaseD competition ．The standarD anD quality of their goods become increasingly important in keeping up with competitors ．Butmost of all, it is the service element accompanying the goodswhich is crucial to A ．company's success in A ．particularmarket ．This new philosophy has leD to many companies, someof which have even offereD products of A ．lesser quality,gaining success overseas.Although globalization may, in some senses, have broughtnational economies closer together, societies arounD theworlD still have radically different expectations, processesanD standards ．These are not A ．function of economiC ．change,but are more deep-rooteD anD difficult to alter ．They can be A．major problem for businesses expanding abroad, with thegreatest obstacle of all being the language barrier ．If you have to deal with clients, suppliers anD distributors inA．range of countries, you will not only neeD the skills to communicate with them, you will also neeD to reconcile anynational biases you have with the diverse ways of doingbusiness that exist arounD the globe.The value of effective communication is not to be underestimated ．New technology such as video-conferencing anD email has playeD A ．part in making the communication process easier anD it may also be possible that the introduction oflanguage interpretation software will help with some global communications problems ．But, of course, it is the human element of the communication process that is so vital inbusiness, especially in negotiations, presentations anD team-building ．It is essential for managers to meet regularly withstaff, customers anD partners, so that issues can bediscussed, messages communicateD anD feedback obtained ．The value of well-organizeD language training is immense, anD canbring benefits to all levels anD departments within A．multinational organization ．Unfortunately, however, many organizations have A ．very narrow view when it comes to training of any kind ．Often, an urgent requirement has to be identifieD before training is authorized ．Then, A ．training company is employeD or A ．programme is developeD in-house,the team is trained, anD that is seen as the enD of thematter ．However, the fact remains that training programmesare effective only if they are relevant to A ．company's broader, long-term needs ．They shoulD be regardeD as an investment rather than A ．cost.Changes in expectations anD attitudes are certain to continuefor companies that trade globally ．Although such companies are not yet faceD with their international partners anDclients demanding that business be conducteD in their mother tongue, they realize that overseas competition isincreasingly fast ．If these companies want to continue to achieve success on the international trading circuit, theymust be prepareD to adapt to situations anD speak the local language ．If not, someone else will.According to the first paragraph, improveD communicationshave enableD companies to_______A．offer A ．wider variety of products anD servicesB．expanD beyonD their domestiC ．marketsC．perform better than their international competitorsD．open more manufacturing facilities abroad2、根据下面资料，回答题The Bank with IdeasWith several hundreD years of history behind it, the APL Bankhas few problems in (0)....B......businesses that it is Areputable anD secure (19)......of A ．range of banking services ．Now, it is demonstrating to business customers thatit is flexible anD responsive enough .to(20) ......theirchanging needs in the 21st century.BaseD in London, APL offers banking services to businesses throughout the UK viA ．its branch (21)......Most customer service provision is (22).....out by personal accountmanagers baseD in local branches, together with(23).....staff at company headquarters ．An important(24)..... ．for APL has been to make it easy for customers to(25)......business with the bank ．They can contact their account manager by direct line or email; if the manager is on holiday, A ．carefully chosen colleague becomes the "account contact" and(26)..... ．with the customer during themanager's (27)..... ．In addition, for those who want (28).....to their bank at any time of day or night there isnow A．24-hour phone-baseD service.In order to remain competitive anD builD customer loyalty,the bank guarantees to turn arounD urgent loan (29)..... ．within 24 hours ．This focus on the customer has also been A ．driving(30).... ．in APL's recruitment anD development policy ．For example, newly inducteDstaff(31)......A ．"customer service review" to finD out whatit is like to be on the other side of the desk, asking toborrow money．Together, these (32)......in banking haveachieveD excellent results ．The customer(33)..... ．is growing fast, anD last year the bank gaineD 36,000 new business accounts.（1 9）选A．producerB．supplierC．providerD．giver3、根据下面资料，回答题AToo often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.BListening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration.It may mean quizzing the speaker for additional informationor for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.CThe most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you willinterrupt to say it. Good listeners don't interrupt. In fact,it is often worth explaining the main idea of what you havejust been told before going on to make your own points.Nobody is offended by this and it shows that you havelistened well.DAbove all, be patient and accept that many people are notvery good communicators. It's helpful to remember that theways people move and position themselves while they arespeaking can reveal a great deal about what they are saying.Equally importantly you should put yourself in the otherperson's shoes, both intellectually and emotionally; it willhelp you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all,many people keep quiet because they see no point incontinuing.Sometimes it is necessary to insist on further explanation.4、根据下面内容，回答题Evaluating the Performance of the BoardFew employees escape the annual or twice-yearly performancereview ．(0) ...G ... The answer is not a great number ．And the smaller the company, the fewer checks there are on howwell the directors are doing ．Some of the largest companies formally assess the performance of their board, but very fewnew or growing companies have managed to get round to establishing any such procedure.。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’s。

1 the con tact betwee n coach and employee not solvi ng all difficulties at work2 the discussi on of how certa in situati ons could be better han dled if they occur aga in3 a coach encouraging an employee to apply what has been taught to routine work situati ons4 coach ing providi ng new in terest to in dividuals who are un happy in their curre nt positi ons5 coach ing providi ng a supportive environment to discuss performa nee6 employees being asked to an alyse themselves and practise greater self-aware ness7 coach ing en abli ng a compa ny to resp ond rapidly to a lack of expertise in a certa in area Coachi ngACoaching involves two or more people sitting down together to talk through issues that have comeup rece ntly at work, and an alys ing how they were man aged and how they might be dealtwithmore effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experienee of the coach is used to advise and guide the in dividual being coached. It also allows successes and failures to be evaluated in a non-threate ning atmosphere.BCoachi ng means in flue ncing the lear ner's pers onal developme nt, for example his or her con fide neeand ambiti on .It can take place any time duri ng an in dividual's career. Coach ing is inten dedtoassist in dividuals to function more effectively, and it is a powerful lear ning model. It begi nswhereskills-based training ends, and helps individuals to use formally learnt knowledge in day-to-daywork and man ageme nt situati ons. In dividuals being coached are in a dema nding situati onwiththeir coach, which requires them to consider their own behaviour and question their reas ons for doing thin gs.CThe coach professi on ally assists the career developme nt of ano ther in dividual, outside theno rmalman ager/subord in ate relati on ship. In theory, the coach ing relati on ship should providean swers toevery problem, but in practice it falls short of this. However, it can provide a space for discussi on and feedback on topics such as people man ageme nt and skills, behaviour patter ns,con fide nce-buildi ng and time man ageme nt. Through coach ing, an orga ni sati on can meetskillsshortages, discuss targets and indicate how employees should deal with challenging situati ons, all at short no tice.DEffective coaches are usually those who get satisfact ion from the success of others and whogivetime to the coaching role. Giving people coaching responsibilities can support their developme nt,either by en couragi ng man ageme nt pote ntial through small-scale on e-to-one assig nmen ts,or byprovidi ng added job satisfacti on to man agers who feel they are stuck in their prese nt jobs. A coach is also a con fide ntial adviser, accustomed to develop ing positive and effective approachestocomplex man ageme nt, orga ni sati onal and cha nge problems.这篇文章讲的是培训(coaching )的作用。

2019年BEC中级剑桥商务英语阅读练习试题A.Gianluca Tramcere, Silica SystemsAn outsourced IT service is never a fully independent entity. It is tied to the home company’s previous and continuing systems of working. But despite the added responsibility of managing new ways of working, many businesses ignore the integration process. They fail to establish contracts that define the ways in which the two companies will work alongside one another, and focus solely on the technological aspects of service delivery.B.Kevin Rayner, DomolaBusinesses need to build integration competency centres dedicated to managing the integration effort. It is critical to have an individual in charge to check that the external and internal business operations work together. Although companies often think of outsourcing as a way of getting rid of people and assets, they need to remember that, at the same time, outsourcing involves gaining people. Because there is a new operation being carried out in a different way outside of the home business, this creates a training element.C.Clayton Locke, Digital SolutionsCommunication is the key to success, and outsourcing to other regions or countries can lead to a range of problems. For any such initiative, it is necessary to create a team where there is good, open communication and a clear understanding of objectives and incentives. Bringing people to the home location from the outsourced centre is necessary,since it can aid understanding of the complexities of the existing system. To integrate efficiently, outsourcing personnel have to talk to the ho me company’s executives and users to understand their experiences.D.Kim Noon, J G TechOne way to avoid the difficulties of integration is to create a joint-venture company with the outsourcer. Thus, a company can swap its assets for a share of the profits. Yet joint ventures bring potential troubles, and companies should be careful not to lose sight of the original rationale for outsourcing： to gain cost efficiencies and quality of service in an area that for some reason could not be carried out entirely in-house. The complexities and costs of a joint-venture initiative should not be underestimated.这篇文章讲的是外购(outsourcing),分别有四位专家就这个问题给出了自己的看法。

2019年BEC商务英语考试中级阅读翻译资料（2）Read the following text.? Choose the best sentence from the list on page 52 tofill each of the gaps.? For each gap 8 – 12 mark one letter A – I on your Answer Sheet.? Do not mark any letter twice.The Cash-free SocietyImagine a society in which cash no longer exists, Instead, “ cash ” is electronic, as in bank-card Systems. Currency and coin are abandoned.____ example ____ . Theft of cash would BECome impossible. Bank robberies and cash-register robberies would simply cease to occur ____ ( 8 ) ____ . Purse snatchings would become a thing of the past. Urban streets would become safer ____ ( 9 ) ____ . Security costs and insurance rates would fall.Property values would rise. Neighbourhoods would improve.Drug traffickers and their clients, burglars and receives of stolen property, arsonists for hire, and bribe-takerswould no longer have the advantage of using untraceable currency. ____ ( 10 ) ____ These prosecutions, in turn, would inhibit further crimes.In a society devoid of physical money, a change from cash to recorded electronic money would be accompanied by a flowof previously unpaid income-tax revenues running in the tensof billions of dollars. ____ (11) ____Cash has been the root of much social and economic evil. ____ (12)____ Eighty percent of Americans regularly use credit cards. The development of a federal system to handle the country’s 300 billion annual cash transactions in the United States electronically is within reach.Example： H.A. A national electronic-money system would operate as a debit-card system.B. Retail shops in once dangerous areas could operate in safety.C. As a result, income tax rates could be lowered or the national debt reduced.D. The use of cash has diminished substantially since World War II.E. Attacks on shopkeepers, taxi drivers, and cashiers would all end.F. The emergence of electronic funds-transfer technology makes it possible to change the nature of money and to divorce it from evil.G. Almost every present-day cash transaction can be duplicated electronically.H. The immediate benefits would be profound and fundamental.I. Electronic “money” would leave incriminating trails of data, resulting in more arrests and convictions.答案：Questions 8 – 12： E, B, I, C, F。

2019年剑桥商务英语考试BEC中级测试题单项选择题1、根据下面资料，回答题Evaluating the Performance of the BoardFew employees escape the annual or twice-yearly performance review．(0) G The answer is not A．great number．AnD the smaller the company, the fewer checks there are on how well the directors are doing．Some of the largest companies formally assess the performance of their board, but very few new or growing companies have manageD to get rounD to establishing any such procedure.Many business experts believe, however, that it is important for all companies to reviewthe performance of the board．(8)....．Another reason is that the boarD itself needs information on how well it is doing, just as much as other employees do．For the chief executive, appraisal of some sort is absolutely essential for his or her own sake anD for the gooD of the company．Indeed, many of those who have reacheD this level remark on how lonely the joB．of chief executive is anD how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put A．boarD appraisal process in place, they finD this process relatively easy to operate．(9)....． Their counterparts in larger organizations, however, are often afraiD that appraisals coulD be A．challenge to their status.So, how shoulD companies assess their board? (10).....At A．very basiC．level, this coulD simply mean getting all the directors to write down what they have achieveD anD how they can improve on it．At the other enD of the scale is the full "360-degree" appraisal．Here, each director is appraiseD in A．systematiC．manner by A．combination of the chairman anD fellow directors.In the largest companies there are many methods for assessing the board．A．number of such companies have self-assessment schemes．The chairman may meet each boarD member individually to ask how things are going, in A．fairly informal way．The whole boarD might also meet to talk about its progress in open session．(11).....These might ask for people's opinions on the board's main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of boarD members is conducted．(12)......The chairman will have been involveD directly or indirectly in the appraisal of all members of the board．Whose joB．is it, then, to appraise the chairman?A．It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basiC．mistakes.B．The rest of the workforce sees it as unfair if the directors are the only members of thecompany to escape appraisal.C．These are encouraging as they put A．limit on the power of the chairman to assess fellow directors.D ．Alternatively, questionnaires might be distributeD to directors, forming the basis for future discussion.E．One issue remains, however, when all the others have been dealt with．F．It is generally agreeD that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.G．However, one wonders how many companies have in place A．formal appraisal process for their boarD of directors.（8）应选2、根据下面资料，回答题For most of the 20th century Smithson’s was one ofBritain’s most success ful department stores，but by the mid一1 990s，it haD become dull．Still profitable，thankslargely to A．series of successful advertising campaigns，but decidedly boring．The famous were careful not to be seen there，anD its sales staff didn’t seem to have changeD since the store opened in l908． Worst of all，its customers were buying fewer anD fewer of its own-branD products，the major part of its business，anD showing A．preference for more fashionable brands．But now all this has changed，thanks to RowenA．Baker，who became Smithson’s first woman Chief Executive three yearsa90．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，A．lot of improvements haD just been made to the buildin9，without having any effect on sales，anD she took the bolD decision to invite one of Europe’smost exciting interior designers to develop the fashion area，the heart of the store．This very quickly leD to rising sales，even before the goods on display were changeD AnD as sales grew，so diD profits．Baker haD ambitious plans for the store frOm thestart．“We’re playing A．big game，to prove we’re up there with the leaders in our sector，anD we have to make sure people get that message．Smithson’s haD fallen behinD the competition．It provideD A．traditional service targeteD at middle—aged，middle—income customers，wh0’D been shopping there for years， anD the customer base was gradually contractin9．Our ideA．is to sell such an exciting variety of goods that everyone will want to come in，whether they planto spenD A．little or A．lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisteD her improvements because they justwouldn’t be persuadeD that there was anything wrong with the way they’D always done things，even if they accepteD thatthe store haD to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。

2019年bec中级考试试题及答案2019年BEC中级考试试题及答案一、听力部分1. A) The flight will be delayed.B) The flight will arrive on time.C) The flight has been cancelled.D) The flight will depart early.答案：C2. A) The weather is too hot.B) The weather is too cold.C) The weather is just right.D) The weather is unpredictable.答案：A3. A) The meeting will be postponed.B) The meeting will be held as scheduled.C) The meeting will be cancelled.D) The meeting will be held online.答案：B二、阅读部分1. What is the main purpose of the article?A) To promote a new product.B) To discuss the impact of technology on business.C) To provide a solution to a business problem.D) To announce a new partnership.答案：B2. According to the passage, which of the following is a benefit of using cloud computing?A) Reduced IT costs.B) Increased security risks.C) Decreased flexibility.D) Slower data processing.答案：A3. What does the author suggest as a way to improve customer satisfaction?A) Offering discounts.B) Reducing product prices.C) Enhancing product quality.D) Providing better customer service.答案：D三、写作部分1. Write an email to a potential client, introducing your company and its services.答案：[此处应有一封完整的电子邮件内容，包括公司介绍、提供的服务以及联系方式等。

2019年BEC中级商务英语阅读模拟试题When two brands are better than oneElena Alvarez takes a look at the effectiveness of marketing partnershipsIn the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company’s database of thousands of corporate clients, who will be offered special deals on all its products.The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, ’Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.’(8) .....E....... It is better to simplify theprocess and give them one focal point.Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women’s magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers’ children insist on these products rather than rival brands.However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in apartnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.A In such circumstances, the effects are frequently major and can be long-lasting.B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies’ total marketing budgets.C Successful marketing partnerships can consequentlybring a financial advantage even to small and struggling companies such as these.D In return, its partner enjoys a broader distribution platform from which to promote its brand.E With only a finite number of consumers in any target market, there is no need to overwhelm prospects withcompeting messages from different organisations.F These are fairly standard items, but clearly the company hopes to transform them by broadening theassociations consumers have with the brand.G For example, Profit Plus, a large UK financialservices company, has recently joined forces with a leading supplier of electricity.这篇文章名为《When two brands are better than one》，两个品牌强于一个，讲的是市场合作(marketing partnership)的好处。

2019年下半年商务英语中级备考模拟试题(1)Ⅰ.Listening: 20%(听力，20分)Section ADirections: Listen carefully and fill in the blanks with the words or phrases you’ve heard.The terms of payment are an important part of the business . From the seller’s point of view, the best terms would be full payment at the time of sale, while the buyers would have the goods before making payment. Importers and exporters are each other by thousands of miles. This adds to the difficulties of coming to an on how payment should be made.Section BDirections: Listen to the tape and translate the sentences into Chinese.1. 2 3 4 5 .Section CDirections: In this part, you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four answers on your paper and decide which is the correct answer to the question you have heard.( )1.A. He wants a piece of each type.B. He can’t tear either piece of the cloth.C. The pieces of cloth are made by a secret process.D. The pieces of cloth seem identical to him.( )2.A. The woman is unwilling to discuss the plan.B. The man suggests that the woman make a new plan.C. The man and the woman have already prepared their plan.D. The man and the woman don’t know how to prepare a plan.( )3.A. Choose any one.B. Don’t do anything.C. Make better use of his time.D. Fill out the pink form first.( )4.A. Invite the man to visit her house.B. Talk to her secretary on the phone.C. Meet her secretary first.D. Go to meet Ms. Lin immediately( )5.A. He has been told to call back.B. He is talking on the phone.C. He is not in at the moment.D. He is going out this afternoon.II.Reading & Comprehension: 40%(阅读与理解，40分)Section ADirections: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence.( )1.We can supply all the bicycles you required ____________ stock and are arranging shipment by M.V. Mermaid.A. forB. fromC. toD. against( )2.We would like to remind you that the __________ L/C must reach us before March 10so that we can make shipment in good time.A. coveringB. coverC. coveredD. being covered( )3.We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A. askedB. to askC. being askedD. asking( )4.In our letter of May 5, we made __________ clear that shipment is to be effected in June.A. youB. themC. thatD. it( )5.We always deal _______________ payment by sight L/C.A. withB. inC. atD. on( )6.This offer is _____________ to your reply reaching us before the 20th of February.A. subjectingB. subjectC. subjected D to subject( )7.____________ we are appreciating the good quality of your black tea, we regret that your price appears to be on the high side.A. WhileB. WhenC. HoweverD. Therefore( )8.We hereby authorize you to ___________ on us at 60 days after sight to the extent of USD20,000.00.A. openB. establishC. drawD. build( )9.If parties to a contract desire to settle disputes, an arbitration clause is usually made in the contract well before a dispute _____________ .A. risesB. arisesC. lookD. appear( )10.Some customers requested us to _____________ our price because they considered it too high.A. put downB. get downC. take downD. bring downSection BDirections: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.Dear Mr. BushThank you for your 1 of January 5 for our Beauty Brand Blouses.We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities.As you requested, we are now 6 as follows:Price: US$600 per dozen CIF New YorkTerms of Payment: By sight L/C to be opened through a bank to be 7 by the Sellers.Shipment: In March 2007.Please note that we do not allow any commission 8 our blouses, but a discount of 5% may be 9 if the quantity is more than 1,000 dozen.The above offer is made without 10 and is subject to our final confirmation.We hope that you will place an order with us at an early date.Sincerely yours( )1. A. request B. enquiry C. acquisition D. requirement( )2. A. blouses B. woman blouses C. woman shirts D. lady shirts( )3. A. need B. want C. require D. demand( )4. A. up B. off C. down D. away( )5.A. at B. for C. in D. with( )6. A. ordering B. offering C. placing D. advising( )7. A. agreed B. approved C. acceptable D. covered( )8. A. on B. in C. of D. at( )9. A. provided B. supplied C. furnished D. granted( )10. A. promise B. duty C. engagement D. onusSection CDirections: There are two passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice. Then write down the correct answer in the brackets for each question or statement. This section totals 20 points, two points for each question.Passage OneWhat a lovely place Xerox is to work Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says. ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’ It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. ‘Xerox has been good to me over the years,’ she says. ‘It has supported me through qualifications … and last year I took part in the vice-president incumbent program.’ Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney’s amazement at her colleagues’ longe vity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years’ work experience. She started as a project manager for Xerox Global Services before moving into sales. Now her responsibility is to‘grow and maintain customer relationships’.Moloney is based at the head office in Uxbridge. ‘It’s great in terms of working environment,’ she says. ‘We’ve just got a new provider in the canteen and … we have brainstormi ng rooms and breakout areas.’ Much of Moloney’s role is visiting clients, so shedoesn’t have a permanent desk at head office. ‘I’m a hot-desker, which is good because you get to sit with different people in the hot-desk areas. And you’re given a place to store your things.’ Head office staff numbers between 1,200 and 1,500 people, Palmer says. The company has four other main offices in the UK. The nature of the organization, which encompasses sales and marketing, global services (the biggest division), developing markets, research and development and manufacturing, means that the opportunities at the company vary from service engineers to sales roles and consultants.Perks include a final-salary pension scheme and various discount schemes. The reward and recognition scheme is a little different, and rather nice: ‘Each manager has a budget every year to recognize and reward staff,’ Palmer says. ‘It can be in the form of a meal for two, or a bottle of wine. It can be up to £1,000. There’s the recognition, and then there’s putting money behind it.’ Moloney, however, likes the non-cash rewards. ‘Xerox takes care of all its staff but it also recognizes the people who put in the added effort,’ she says. ‘It offers once-in-a-lifetime incentive trips, and recently I organized a sailing trip for my team.’The idea of working abroad with the company appeals to her, and she says that her career goal is to be part of the senior management team. Here’s another employee, it would seem, who is in it for the long haul.( )1.The journalist of this article thinks that .A. staff at Xerox are not telling the truth abut the company.B. Xerox offers great benefits to staff.C. Xerox is the best company in the world.D. Xerox has the best working environment.( )2.The company tends to find its new manager .A. only form graduatesB. on training coursesC. from existing staffD. from job markets( )3.What does the phrase “to take on” in the sentence “The company takes on only fifteen to twenty graduates each year and …” of the second paragraph mean? .A. To trainB. To employC. To interviewD. To maintain(A)( )4.As well as recognizing its staff through promotion, Xerox .A. gives cash bonusesB. gives unpaid leave to take trips of a lifetime.C. provides a number of perks.D. provides huge end-of-year bonuses.( )5.One common feature of Xerox staff is that they tend .A. to work hardB. to get promotedC. work longer hours each dayD. not to change employerPassage TwoEven if you get work done and generally get along with co-workers, you could have habits that bug your boss (not to mention your officemates). While these quirks may not necessarily get you fired, they certainly can keep you from climbing the corporate ladder. We’ve uncov ered a number of habits that bug your boss and offer tips on how to avoid them.According to LaRhonda Edwards, a human resources manager with thirteen years of HR experience, tardiness is one of the biggest concerns for managers. “If the normal work day starts at 8 o’clock, then the expectation is that you’re in the office ready to start your day,” she explains. Her advice to the chronically late? “Plan ahead,” she urges. “If you live 50 minutes away, you don’t leave 50 minutes early. Tag on extra time an d anticipate road blocks.” Some people even set their clocks a few minutes early to ensure that they’re on time. Different bosses prefer different modes of communication. Lindsey Pollak, a workplace expert and author of Getting from College to Career, says if you text your boss and she prefers in-person meetings, “either your information won’t get across or you’ll irritate [her].” Fortunately, there’s a simple fix: ask your boss how and when to send updates. If you’re too shy to ask outright, then Pollak su ggests observing how they communicate with you. “If you have a boss who communicates once a day by email, that’s the boss’ preferred frequency and method of communication,” explains Pollak.A cluttered, messy work space can give your boss the impression that you’re lazy or disorganized, so try to keep your desk neat. “Never put more on your desk than you’re going to work on for the day,” recommends Edwards. “At the end of the day, make sure you set up for the next day. I may be working on five things at once, but at the end of the day, they’re gone, and I set up for the next day.” Most managers would rather you ask a question than make a mistake, but many questions can be answered on your own. “Is this something you could Google or ask a colleague?” wonders Pollak. “The internet is so vast that a lot of information you can get yourself.” If you must approach your boss with aquestion or issue, then Pollak recommends brainstorming beforehand. “Rather than saying ‘This client is terrible. What should I do?’ think about potential solutions,” she says.Cell phones are practically ubiquitous in the workplace these days, but it’s still disruptive and disrespectful when they go off during a meeting. Edwards says that you should, “put your cell phone on vibrate or leave it in your own office so it’s not a distraction.” That way you won’t be tempted to text either( )6.According to the article, how many pieces of advice are offered here? .A. TwoB. ThreeC. FourD. Five(B)( )7.What is this article about? .A. How to be successful in the workplace.B. How to communicate with your boss.C. How to avoid quirks that annoy your boss.D. How to utilize your mobile phones at work.( )8.What does the phrase “to get across” in the sentence “…she prefers in-person meetings, “either your information won’t get across or you’ll irritate …” of the second paragraph mean? .A. To be communicatedB. To be passedC. To be promotedD. To be anticipated(A)( )9.According to the article, which of the following modes of communication is the best when communicating with your boss? .A. Any ways you think are appropriate.B. In-person meetings.C. Correspondence.D. The way your boss communicates with you.(D)( )10.Which of the following statements is not mentioned?A. Employees should pay respect to their bosses anytime.B. Employees should plan beforehand so as to show up at work on time.C. Employees should not let their mobile phones go off during meetings.D. Employees should keep their desks neat and organized.(C)III.Business Translation: 20%(商务翻译，20分)Section ADirections: There are ten terms in this section. Translate the English terms or phrases into Chinese and the Chinese terms or phrases into English. Then write down the translation on the paper. This section totals 10 points, one point for each term.1.sales literature2.bulk cargo3.weight memo4.shipping advice5.operative instrument6.不可抗力7.往来行 8.单独海损9.索款通知书10.销售确认书Section BDirections: Translate the following five Chinese sentences into English. Then write down the translation on the paper. This part totals 10 points, two points for each sentence.1.请报你方最低的CIF上海价，并注明最早交货期。

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’svery easy to say you must have the best people in the top positions,” says Alex Jones, managing partner of an executive recruitment company. “But someone who is excellent in one company may not do so well in another environment. ___(11)___. You can never guarantee a successful transfer of skills.”Whatever the candidate’s qualifications, their personalqualities are just as important since they will have to integratewith existing members of staff. This is where, the recruitmentindustry argues, they can really help.According to Alex Jones, “a good recruitment agency will visit your company and ask a lot of questions. ___(12)___. They can ask applicants all sorts of you with a shortlist of people who not only have the skills, but who are likely to fit in with your company’sway of doing things.”A. A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.B. More often than not, the people making the choice prioritized different qualities in candidates or relied on guesswork.C. Recruitment would seem an obvious task to outsource, but the company’s experience of recruitment agencies was not encouraging.D. They need paying for that, of course, but you will have them working for you and not for the candidate.E. They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.F. This means that companies cannot spend more than the standard ten minutes interviewing each applicant.G. Yet few are trained and competent for all aspects of the task.答案：8.C；9.B；10.E；11.A；12.D以下文字仅用于测试排版效果, 请使用时删除！冬是清寒的。

BEC中级第二辑阅读真题及答案详解1thecontactbetweencoachandemployeenotsolvingalldifficu l t i e s a t w o r k 2thediscussionofhowcertainsituationscouldbebetterhandle diftheyoccuragain3 acoachencouraginganemployeetoapplywhathasbeentaughttoro utineworksituations4coachingprovidingnewinteresttoindividualswhoareunhapp y intheircurrentpositions5coachingprovidingasupportiveenvironmenttodiscussperfor mance6employeesbeingaskedtoanalysethemselvesandpractisegre at erself-awareness7coachingenablingacompanytorespondrapidlytoalackofexp er tiseinacertainareaCoachingA Coachinginvolvestwoormorepeoplesittingdowntogethertotal kthroughissuesthathavecomeuprecentlyatwork,andanalysinghowtheyweremanagedandh owth eymightbedealtwithmoreeffectivelyonsubsequentoccasions.Coachingthustransf ersskillsandinformationfromonepersontoanotherinanon-the-jobsituationsothattheworkexpe rienceofthecoachisusedto adviseandguidetheindividualbeingcoached.Italsoallowssuc cessesandfailurestobeevaluatedinanon-threateningatmosphere.BCoachingmeansinfluencingthelearner'spersonaldevelopmen t ,forexamplehisorherconfidenceandambition.Itcantakeplaceanytimeduringanindividual'sca reer.Coachingisintendedto assistindividualstofunctionmoreeffectively,anditisapowe rfullearningmodel.Itbeginswhereskills-basedtrainingends,andhelpsindividualstouseformal lylearntknowledgeinday-to-day workandmanagementsituations.Individualsbeingcoachedarei nademandingsituationwiththeircoach,whichrequiresthemtoconsidertheirownbehaviour andquestiontheirreasonsfordoingthings.CThecoachprofessionallyassiststhecareerdevelopmentofanot herindividual,outsidethenormalmanager/subordinaterelationship.Intheory,thecoachingrel ationshipshouldprovideanswerstoeveryproblem,butinpracticeitfallsshortofthis.However,it canprovideaspacefordiscussion andfeedbackontopicssuchaspeoplemanagementandskills,beha viourpatterns,confidence-buildingandtimemanagement.Throughcoaching,an organisationcanmeetskillsshortages,discusstargetsandindicatehowemployeesshouldd e alwithchallengingsituations,allatshortnotice.D Effectivecoachesareusuallythosewhogetsatisfactionfromthesuccessofothersandwhogivetimetothecoachingrole.Givingpeoplecoachingresponsibilit iescansupporttheirdevelopment, eitherbyencouragingmanagementpotentialthroughsmall-scal eone-to-oneassignments,orby providingaddedjobsatisfactiontomanagerswhofeeltheyarest uckintheirpresentjobs.Acoachisalsoaconfidentialadviser,accustomedtodevelopingpositi veandeffectiveapproachestocomplexmanagement,organisationalandchangeproblems.这篇文章讲的是培训（coaching）的作用。