商务英语阅读(第二版)王艳主编Chapter-1ppt课件

Chapter 11.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。

The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2.墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中断。

The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3.在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济失衡的纠正对中国的冲击。

An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4.只有少数美国人将此问题归咎于这些明显的因素，即美元贬值或经济周期。

Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5.最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。

Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。

商务英语口译教材王艳电子版chapter1sluggish economy萧条的经济full employment 充分就业trade deficit 贸易赤字in-depth analysis深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化 product differentiation 产品差别trade surplus 贸易盈余determinative factor决定性因素chapter2consumer-goods消费品 discount retailers折扣零售商brand equity品牌资产价值advertising budget 广告预算real-time sales data 实时销售数据sales promotion 促销profit margin盈利scanner data 扫描数据 chapter3 privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional petence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难chapter4mobility of people 人口流动supplier works 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术 plementary economies 互补经济体anti-japanese sentiment 反日情绪foreign affiliates外方合伙人，外国附属公司go public 上市二、汉翻英 chapter1经济双赢economic win-win关税壁垒tariff barrier收入不平等 wage inequality劳动生产率labor productivity 解雇工人lay off works 生产要素factor of production双边协议bilateral deal 回归分析regression analysis市场准入market access 世界经济复苏world economic recovery chapter2价格溢价price premium 基线销售base-line sales减价price reductions广告支出advertising spending 营销组合marketing mix 销量溢价quantity premium产品数量（种类）product-line variety美元分配allocation of dollarschapter3日常生活 daily life广告活动advertising caigns物理特征physical characteristic 视觉想象visual imagination 国内媒体national media 销售增长sales increase销售渠道distribution system 产品到导向型的广告product-orientated advertising chapter4企业并购mergersand acquisition 海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures 市场准入access of market知识产权intellectual property right 贸易伙伴trading partners三、完形填空 chapter 17.revival 8.emerging chapter 21.blame2.damaged 6.arm 7.boosts chapter 31.sincere2.privileged 6.resort7.instead chapter 41.ambivalent2.integration 6.shortage 7.options 11.craft资本投入capital investment3.deficit4.budget5.expanding6.recovery9.innovation10.property 3.short-term 4.building 5.profiability 8.orientation 9.moreover10.lowering3.led4.constitutes5.intellectual 8.reduce 9.clients 10.divert3.hindered4.from5.by 8.acquisitions9.strategy10.alliance。

《商务英语阅读》第二版Chapter1-Why-China-Works-（网上私人独家翻译）.Why China WorksA look at bright spots in the recession begins with Beijing, where state control is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。

The construction site of the China Pavilion, host to the World Expo Shanghai 2010By Rana Foroohar | NEWSWEEKPublished Jan 10, 2009From the magazine issue dated Jan 19, 2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook. In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。

事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。

Why does China's market economic system work? Now that the United States and Europe are moving toward macro-economic control—by nationalizing the banking and car industries, and imposing heavy new regulation on the financial industry—the question has a new urgency.China looks like the one best positioned to navigate what may be the worst global downturn in seven decades.为什么中国市场经济体系奏效？目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。