商务英语阅读Unit 2

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

Unit 2 Multinational CorporationPart I Pre-reading Questions1.Multinational corporations are business entities that operate in more than one country. One typical function is located in one country, while other facilities are located in other countries. In some circles, this type of corporation refers to a multinational enterprise or a transnational corporation.2. Multinational corporations have many branches at home and abroad, and their strategic objectives are oriented to the international market, aiming at maximizing global profits and controlling foreign companies through holdings.3. Corporate social responsibility refers to the responsibility for consumers, the community and the environment while creating profits for shareholders and the staff. The social responsibility of the enterprise requires taking the profit as the goal, emphasizing the concern of the human value in the production process and the contribution to the environment, consumers and society.Part II Extensive ReadingText A Going Global1.主旨归纳：The function of CSR has become more and more important in the world. Manycompanies begin to focus on the establishment of CSR. We are aware of the significance that CSR takes a part in obtaining certification and establishing the brand of a corporation. CSR will continue to expand across the globe if the market remains to open up.2.结构分析Part I The rich countries like Britain, America and Japan focus on different aspects of CSR. (Paras. 1-2)Part II The lead on CSR shifts from the rich world to the big emerging markets. (Paras. 3-13)A.India wants to improve basic services like schools and health care.B.China begins to redefine CSR to gain acceptability and build the brand.C.NGOs make great efforts to manage their reputation.Part III The conclusion: CSR has influenced the emerging countries, which will continue if markets stay open. (Paras. 14-18)3. 难句解析(1) Such differences in priorities are bound to grow in importance as the BRIC countries — Brazil, Russia, India and China — and other emerging markets gain in economic clout and confidence. (Para. 3)随着金砖四国（巴西、俄罗斯、印度和中国）以及其他新兴市场的经济影响力和自信的不断增强，发展优先性方面的差异一定会变得越来越重要。

Unit 2 Multinational CorporationPart I Pre-reading Questions1.Multinational corporations are business entities that operate in more than one country. One typical function is located in one country, while other facilities are located in other countries. In some circles, this type of corporation refers to a multinational enterprise or a transnational corporation.2. Multinational corporations have many branches at home and abroad, and their strategic objectives are oriented to the international market, aiming at maximizing global profits and controlling foreign companies through holdings.3. Corporate social responsibility refers to the responsibility for consumers, the community and the environment while creating profits for shareholders and the staff. The social responsibility of the enterprise requires taking the profit as the goal, emphasizing the concern of the human value in the production process and the contribution to the environment, consumers and society.Part II Extensive ReadingText A Going Global1.主旨归纳：The function of CSR has become more and more important in the world. Manycompanies begin to focus on the establishment of CSR. We are aware of the significance that CSR takes a part in obtaining certification and establishing the brand of a corporation. CSR will continue to expand across the globe if the market remains to open up.2.结构分析Part I The rich countries like Britain, America and Japan focus on different aspects of CSR. (Paras. 1-2)Part II The lead on CSR shifts from the rich world to the big emerging markets. (Paras. 3-13)A.India wants to improve basic services like schools and health care.B.China begins to redefine CSR to gain acceptability and build the brand.C.NGOs make great efforts to manage their reputation.Part III The conclusion: CSR has influenced the emerging countries, which will continue if markets stay open. (Paras. 14-18)3. 难句解析(1) Such differences in priorities are bound to grow in importance as the BRIC countries — Brazil, Russia, India and China — and other emerging markets gain in economic clout and confidence. (Para. 3)随着金砖四国（巴西、俄罗斯、印度和中国）以及其他新兴市场的经济影响力和自信的不断增强，发展优先性方面的差异一定会变得越来越重要。

商务英语阅读与写作unit2Unit 2Writing for Establishing Business RelationsSection1. How to Write Letters for Establishing Business RelationsObjectives:To give a brief introduction to how to find new customers & establish business relationsTo enable Ss to become aware of main content of letters for asking to establishbusiness relations and repliesTo enable Ss to familiarize themselves with the samples given To read and practice using some of the important words and expressions for business writingTo do exercises and practice using some of the business words and expressions给一个简要介绍如何找到新客户和建立业务关系使学生了解字母的主要内容为要求建立业务关系和回复使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习,练习使用一些商业单词和词组I. How to Find New Customers and Establish Business RelationsUsually a firm may approach its new business counterparts(对应或对等的人或物)abroad or obtain necessary information through the following channels: 1.banks; 2. attendance at all kinds of commodity fairs; 3. contact at the exhibitions held at home and abroad; 4. mutual visits by tradegroups and delegations; 5. Chambers of Commerce in foreign countries; 6. trade directories(贸易商业目录，工商行名录); 7. Chinese Commercial Counselor’s Office in foreign countries; 8. Business Houses of the same trade(商行，商号). Of all these channels, communication in writing is the most commonly used means for setting up business relations. But how can you obtain all the necessary information about a new client when you are going to write a letter to establish business relations? Maybe you can seek the help of many sources such as periodicals, advertisements in newspapers, market investigations, self-introduction by merchants themselves, etc.通常一个公司可能接近它的新商业伙伴的国外或获得必要的信息通过以下渠道:1。

商务英语阅读教程基础篇2第七版unit2课后答案1、They took _____ measures to prevent poisonous gases from escaping. [单选题] *A.efficientB.beneficialC.validD.effective(正确答案)2、——Can you come on Monday or Tuesday? ——Im afraid（）of them is possible. [单选题] *A.neither(正确答案)B. eitherC. noneD.both3、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)4、If the manager had to choose between the two, he would say John was _____ choice. [单选题] *A. goodB. the bestC. betterD. the better(正确答案)5、I often _______ music from the Internet. [单选题] *A. download(正确答案)B. spendC. saveD. read6、Customers see location as the first factor when_____a decision about buying a house. [单选题] *A.makeB.to makeC.making(正确答案)D.made7、--_______ does Ben go to school?--By bus. [单选题] *A. How(正确答案)B. WhatC. WhereD. Why8、It was _____the policeman came_____the parents knew what had happened to their son. [单选题] *A.before…asB. until…whenC. not until…that(正确答案)D.until…that9、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where10、My father and I often go ______ on weekends so I can ______ very well. （）[单选题] *A. swim; swimmingB. swims; swimC. swimming; swimmingD. swimming; swim(正确答案)11、—Can you play tennis?—______. But I can play basketball.（）[单选题] *A. Yes, I canB. Yes, I doC. No. I can’t(正确答案)D. No, I don’t12、78．According to a report on Daily Mail, it’s on Wednesday（）people start feeling really unhappy. [单选题] *A. whenB. whichC. whatD. that(正确答案)13、Don’t forget _______ those books when you are free. [单选题] *A. to read(正确答案)B. readingC. readD. to reading14、78．—Welcome to China. I hope you'll enjoy the ________.—Thank you. [单选题] *A．tour(正确答案)B．sizeC．nameD．colour15、Although the story is written for children, it can be read by adult, _____. [单选题] *A. alsoB. eitherC. as wellD. too(正确答案)16、It was（）of you to get up early to catch the first bus so that you could avoid the traffic jam. [单选题] *A. senselessB. sensible(正确答案)C. sentimentalD. sensitive17、23．Susan doesn’t like cartoons. She would rather ______ Space War”. [单选题] *A．see (正确答案)B．seesC．seeingD．to see18、97．Go ______ the square and you will find the theatre. [单选题] *A．aboveB．atC．across(正确答案)D．on19、A survey of the opinions of students（）that they admit several hours of sitting in front of the computer harmful to health. [单选题] *A. show；areB. shows ；is(正确答案)C.show；isD.shows ；are20、—______ is it from your home to the bookstore?—About 15 kilometers.（）[单选题] *A. How far(正确答案)B. How muchC. How longD. How many21、—Mum, could you buy a schoolbag ______ me when you go shopping?—No problem.（）[单选题] *A. ofB. toC. inD. for(正确答案)22、( )He killed the enemy guard and made away _________the villagers. [单选题] *A. with the helpB. with helpC. with help ofD. with the help of(正确答案)23、20．Jerry is hard-working. It’s not ______ that he can pass the exam easily. [单选题] *A．surpriseB．surprising (正确答案)C．surprisedD．surprises24、74．No person （）carry a mobile phone into the examination room during the national college Entrance Examinations．[单选题] *A.shall(正确答案)B.mustC.canD.need25、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean26、If we want to keep fit, we should try to _______ bad habits. [单选题] *A. keepB. haveC. getD. get rid of(正确答案)27、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive28、—Look at those purple gloves! Are they ______, Mary?—No, they aren’t. ______ are pink. （）[单选题] *A. you; IB. your; MyC. yours; Mine(正确答案)D. you; Me29、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on30、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment。

高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读2主编：叶兴国（参考答案）外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说：“领导者绝不可受贸易保护主义的诱惑。

经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演，使本就不景气的经济越发岌岌可危。

2. 相反，那些贸易导致的失利者，如由于汽车进口而失业的汽车工人，他们的人数相比消费者要少得多，却很容易被召集形成具有明确诉求的政治群体。

3. 仅仅凭借其存在，贸易就使国际合作不再是一个抽象的概念。

贸易具有提高生活水平的潜能，这种潜能在亚洲的河岸已经完全变成了现实。

贸易使我们的世界更安全更美好。

Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素，即在全球经济格局的重新调整中，中国、印度和巴西跃居世界新兴市场前列，墨西哥、智利及泰国等其他发展中国家对此十分在意。

商务英语阅读(第二版)-王关富Unit2The-World-Economic-For um-课后答案Unit 2A Changed Global RealityExercises1. Answer the questions on the text:1) What are the features of the two major economies that the world has seen formore than 200 years?One has dominated technological innovation and trade and amassed great wealth. The second—much of it politically under the thumb of the first—has remained poor and technologically dependent.2) How much did low-and-middle-income countries contribute to world growthin 2010?Almost half (46%)3) Taking a long term view, why is it good news that developing countries aregrowing fast?As billions of poor people become more prosperous, they will be able to afford comforts their counterparts in the rich world have long considered the normal appurtenances of life.4) What are the worst-case scenarios that Europe has so far avoided?A collapse of the euro, a debt crisis that spills from small economies such asGreece and Ireland to much bigger ones like Italy and Spain, and bitter social unrest in those nations that are having to massage wages down while cutting public budgets.5) Why does Jim Walker think that 2011 will be a “year of reckoning”?Because Jim Walker thinks that the rebound in the US is a mirage created by excessive stimulus. He expects the US to slip into the double dip it dodged in 2010.6) Why has the private-sector debt crisis of 2008-2009 morphed into apublic-sector debt crisis in 2010-11?It has been the result of the debt and deficits amassed in the process of stimulating economies and bailing out banks during the downturn.7) What are the risks that emerging economies face?a. sharp rise in inflationb. rising oil pricesc. soaring food price8) What did China and India do to cope with inflation and rising food prices?China raised the reserve-requirement ratio;India resorted to diplomatic means when Pakistan temporarily cut off some exports of onions to the country.9) How can the disaffection with global capitalism in the developed world beprevented from turning into a backlash against it?It would help if there were mechanisms in place to manage the stresses in the international economy.10) What is the most serious division between countries that policymakers haveto contend with?Economic disparity2.Fill in each blank of the following sentences with one of the phrases in the listgiven below:1) The search for the child was scaled back sharply today, with almost a third ofthe volunteers heading home.2) The former Federal Reserve Chairman says there is a risk that the US couldslip into a recession by year’s end.3) The CEO of the firm said that they would switch priority from traditionallabor-intensive products to more hi-tech and value-added ones.4) In the aftermath of the financial crisis the group has put on hold some of itsambitious regional expansion plans.5) Toyota Motor Corp. is offering widespread job buyouts to its US workers for the first time and cutting the workweek at some of its American plants by 10% to contend with falling sales.6) Eventually, it must morph into a system that functions on stability, or it willfail and cause an unstoppable breakdown and widespread hardship.7) Unfortunately most of the central banks in the world today are still firmlyunder the thumb of politicians.8) The stock market’s endurance could depend heavily on whether economic andcorporate performance remains uncertain, or begins indicating that the economy truly is out of the woods.9) Survivors were encouraged to talk about their horrible experiences to helpthem come to terms with the flood disaster.10) Other countries—notably Australia—have also avoided a bust in theirhousing markets, and have instead seen prices increases flatten out.3.Match the terms in column A with the explanations in column B:AB ______1）double-dip recession A) A physical substance, such as food, grains, andmetals, which is interchangeable with anotherproduct of the same type, and which investors buyor sell, usually through future contracts 72) credit rating B) A measure that examines the weighted average ofprices of foodstuffs, often used as an importantfactor to assess the cost of living. 93) austerity C) A government policy of deficit-cutting, lowerspending, and a reduction in the amount of benefitsand public services provided, sometimes coupledwith increases in taxes to pay back creditors toreduce debt. 34) private sector D) A central bank regulation that sets the minimumreserves each commercial bank must hold tocustomer deposits and notes. 105）protective tariff E) The part of the economy that is not statecontrolled, and is run by individuals and companiesfor profit. 46）beggar thy neighbor F) An expression in economics describing policy thatseeks benefits for one country at the expense ofothers. Such policies attempt to remedy theeconomic problems in one country by means whichtend to worsen the problems of other countries. 6 7) commodity G)A published ranking based on detailed financialanalysis by a credit bureau, of one’s financialhistory, specifically as it relates to one’s ability tomeet debt obligations. 28）sovereign-debt crisis H) A crisis in which a national government owes somuch debt that it is unable to repay or on the edgeof bankruptcy. 89）food-price index I) A tariff which tries to ban imports to stop themcompeting with local products 510）reserve requirement J) A situation where economic growth slides back tonegative after a short-lived growth and theeconomy may move into a deeper and longerdownturn. 14.Translate the following into Chinese:星期五，世界上20个主要经济体的领导人结束了在这座东北亚首都城市举行的为期两天的峰会。