Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and culture focus Structures of the texts Exercises Teaching Aim ★Cognitive Information: Business in Sports; ★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar. ★Communicative skills: Grasp the expressions of “complimenting”. ★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision 2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5. Structure analysis Led-in questionHow Are Sports and Business Related? Your interest in sports is someone else’s business. Background knowledge Sport Business Sport business concerns the commercial side of sports management and encompasses many subjects including sponsorship, marketing, TV rights, merchandising, finance, legal issues, player representation as well as the management of the sports infrastructure. Language points 1) Key Words Reading I 1 revenue n. e.g. This year’s revenue of the government was less than that of last year.2 athlete n. e.g. top athlete pro (professional) football playere.g. She is the star player in her team. 3 capitalize v. e.g. You can choose to capitalize some of the value of your pension. 4 contribute v. e.g. He contributed 50,000 to the Red Cross.5 impose ( on ) v. e.g. Don’t impose your opinion on others. Imposition n. e.g. The county council has not yet given its consent to the imposition of any traffic regulations.6 boom n. e.g. Long holidays have brought about a travel boom. boom v. e.g. The turnover of the company has kept booming since the application of the new working method.7 dominant adj. e.g. As a dominant figure at the conference, he made an important speech and attracted much attention. dominate v. e.g. The attempt of the major powers to dominate smaller countries should be checked.8 implement v. e.g. The agreement was signed but its recommendation were never implemented. implementation n. e.g. The full implementation of the policy will take some time.9 enthusiasm (for, about ) n. e.g. Enthusiasm for his program is growing. Enthusiasm n. e.g. Anthropology is his enthusiasm. (un) enthusiastic adj. e.g. She was enthusiastic about taking ballet lessons. 10 subsequently adv. e.g. He apologized subsequently. Subsequent adj; (following in order or time) e.g. subsequent developments consequent adj. e.g. They tried toprevent an oil spill and the consequent damage to wildlife. 11 fit (in) v. e.g. These shoes fit me. Fit in (with) He doesn’t fit in with these people. Outfit n.& v. e.g. A hiker’s outfit consists of a backpack, hiking shoes, a torch, and a rope, etc. outfitter n. e.g. The outfitter provided everything needed for the safari 12 sole n. e.g. The underside of the foot, a shoe or boot is called the sole. sole adj. e.g. He is the sole survivor of the crash, all the others died. 13 established adj. e.g. The festival has become established as one of the town’s annual events. Establishment n. e.g. It was the establishment of his reputation that made him so successful. Reading II 1 loom v. (above/over/up out of) e.g. Suddenly the mountains loomed up out of the mist. loom n. e.g. Loom is a machine used for weaving cloth. 2 endorse v. e.g. All endorsed the treaty as critically important to achieve peace. endorsement n. e.g. Endorsement means writing your name on the back of a check or official document to make it legal. 3 high-quality adj. e.g. High-quality goods are sold well in the market. 4 low-cost adj. e.g. Low-cost airlines sell tickets at a low price. 5 rival adj. e.g. They were spying on their mutual rival partner. rival n. e.g. His best friend became his rival in the basketball team. rival v. e.g. His ambition les him to rival the career of Edmund Burke. rivalry n. e.g. Rivalry between brothers and sisters is common. 6 trend n.e.g. This style is the latest trend in fashion. trendy adj. e.g. I like trendy clothes. trend-setter n.e.g. A trend-setter is someone who popularizes a new fashion. 7 (health) gym n. e.g. A (health) gym is an athletic facility equipped for sports or physical training. 8 inextricable adj. e.g. an inextricable problem 9 pitch v. e.g. He had tried to pitch the series to all the major television networks. 10 respective adj. e.g. They are both successful in their respective fields. respectively adv. e.g. I’m referring to each of you respectively. 2) Key Phrases Reading I 1 bring one’s enthusiasm to e.g. The teacher tries to bring his enthusiasm to the classroom. 2 get to e.g. I got to reminiscing 3 put into practice e.g. The companies urge the government to put the committee’s agreement into practice. 4 capitalize on e.g. They capitalize on their success by raising prices. 5 contract out e.g. The company contracts the printing out to an outside firm. 6 be + adv. (well/ideally/uni。
