全国电子商务三创赛省赛优秀作品

第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。

电子商务三创挑战赛特等奖作品摘要本文介绍了我们参加的电子商务三创挑战赛的特等奖作品。

该项目旨在解决电子商务领域的创新挑战，并为用户提供更好的体验和便利。

简介电子商务三创挑战赛是一个为学生提供展示创新解决方案的平台。

我们参加了该比赛并成功荣获特等奖。

我们的作品着眼于电子商务领域的挑战，并提出了创新的解决方案。

创新解决方案我们的作品提出了以下创新解决方案：1. 用户体验优化：我们通过用户调研和分析，针对电子商务平台的痛点进行改进。

我们设计了一个直观且易于使用的界面，提供个性化推荐和搜索功能，以提高用户的购物体验。

2. 物流优化：我们提出了一种智能物流系统，通过物联网技术和数据分析，优化物流流程并提供实时跟踪服务。

这样可以减少包裹丢失和延迟送达的问题，提高用户对物流服务的满意度。

3. 客户支持创新：我们引入了智能客服系统，通过自然语言处理和机器研究，使客服支持更高效、准确。

我们的系统能够自动回答常见问题，并快速将复杂问题转接给人工客服，提供更好的用户支持。

成果和影响通过我们的创新解决方案，我们取得了如下成果和影响：1. 用户满意度提升：用户调研显示，改进后的用户界面和个性化推荐功能得到了用户的积极反馈，提高了他们的购物体验。

2. 物流效率提升：引入智能物流系统后，物流效率提高，包裹丢失率和延迟送达问题得到了有效解决。

3. 客户支持改善：智能客服系统的引入使得客服支持更高效和准确，用户对于问题的解答速度和质量有了显著提升。

结论我们的特等奖作品针对电子商务领域的挑战提出了创新解决方案，并取得了积极的成果和影响。

我们相信这些创新解决方案将为电子商务行业带来更好的用户体验和更高的效率。

我们将继续努力，为推动电子商务领域的发展做出更多贡献。

电子商务大赛获奖作品在当今数字化的时代，电子商务以其便捷、高效和创新的特点，深刻地改变了人们的生活和消费方式。

电子商务大赛作为一个展示创新成果和交流经验的重要平台，每年都会涌现出众多令人瞩目的获奖作品。

其中一个获奖作品是一款名为“智能购物助手”的应用程序。

这款应用的独特之处在于它能够通过深度学习算法和大数据分析，为用户提供个性化的购物建议。

它不仅仅是根据用户的购买历史和浏览记录来推荐商品，还能综合考虑用户的生活习惯、兴趣爱好以及当前的需求趋势，提供精准而贴心的购物方案。

比如，如果用户经常购买运动装备，且近期搜索了关于户外旅行的信息，该应用会推荐适合户外旅行的运动装备，并提供相关的搭配建议和使用技巧。

另一个获奖作品是一个专注于农产品的电子商务平台。

这个平台解决了农产品销售中的诸多痛点。

过去，许多农民面临着农产品滞销、价格波动大以及销售渠道单一等问题。

这个平台通过建立直接的供应链，将农民与消费者连接起来，减少了中间环节，既保证了农产品的新鲜度和品质，也让农民能够获得更合理的收入。

同时，平台还提供了农产品的溯源功能，消费者可以通过扫码了解农产品的种植、采摘、运输等全过程，增加了消费者对产品的信任度。

还有一个获奖作品是一套创新的电子商务物流解决方案。

在电商行业中，物流速度和服务质量一直是影响用户体验的关键因素。

这套方案引入了智能化的仓储管理系统和优化的配送路线规划算法。

仓储管理系统可以实现货物的自动分类、存储和检索，大大提高了仓库的运作效率。

配送路线规划算法则能够根据订单的地理位置和时间要求，智能规划出最优的配送路线，减少了运输时间和成本。

此外，该方案还提供了实时的物流跟踪服务，让消费者能够随时了解自己包裹的位置和预计到达时间。

这些获奖作品之所以能够脱颖而出，不仅仅是因为它们在技术上的创新，更在于它们对用户需求的深刻理解和对行业痛点的精准把握。

以“智能购物助手”为例，它的成功得益于对用户个性化需求的满足。

三创赛优秀作品引言三创赛是一个旨在鼓励和奖励创新的竞赛，每年都会有许多优秀作品参与。

这些作品涵盖了各种领域，包括科技、艺术、设计等。

本文将介绍一些在最近一届三创赛中获得优秀奖的作品，展示他们的创新和成就。

优秀作品一：智能家居控制系统该作品是一个基于人工智能的智能家居控制系统。

通过与各种设备的连接，用户可以通过语音命令或手机应用程序控制家居设备。

该系统还可以学习用户的习惯，自动调整温度、照明和家电设备的使用，以提供更舒适和智能化的家居环境。

该作品在三创赛中获得优秀奖，是因为它对智能家居领域的创新和提升。

优秀作品二：虚拟现实交互系统这个作品是一个使用虚拟现实技术实现的交互系统。

用户可以戴上VR头盔，进入一个虚拟世界，与虚拟对象进行交互。

通过手势和身体动作识别技术，用户可以触摸、移动、变化虚拟对象的属性。

这个作品在三创赛中获得优秀奖，因为它在虚拟现实交互方面提供了新的方式和体验。

优秀作品三：可持续发展农业解决方案这个作品针对农业领域的可持续发展问题进行了创新的解决。

通过使用传感器、数据分析和自动控制技术，该系统可以监测土壤湿度、光照、温度和气压等参数，并根据需求自动给植物提供适当的水和养分。

这个作品在三创赛中获得优秀奖，是因为它在农业领域提供了一种节约资源、提高效率的解决方案。

优秀作品四：智能健康监测器该作品是一个集成了多种传感器的智能健康监测器。

它可以实时监测用户的心率、血压、血氧饱和度等生理参数，并将数据发送到手机应用程序进行分析和记录。

通过使用机器学习算法，该系统还可以提供健康建议和预测用户的健康状况。

这个作品在三创赛中获得优秀奖，是因为它在健康监测领域提供了一种方便、准确和个性化的解决方案。

结论以上介绍了一些在三创赛中获得优秀奖的作品。

这些作品展示了创新和技术在不同领域的应用，为我们带来了更智能、舒适和可持续发展的生活方式。

我们期待看到更多类似的作品，并希望它们能够在未来为我们的生活带来更多改变和进步。

第三届全国大学生电子商务“创新创意创业”挑战赛聚众网商业策划团队名称：追梦E族团队成员：刘斌邓巧周晓张劝英汤姿湖南农业大学２０１１年１１月目录1概要 ............................................................................................................. 错误！未指定书签。

1.1项目背景........................................................................................... 错误！未指定书签。

1.2项目简介........................................................................................... 错误！未指定书签。

1.3盈利模式：....................................................................................... 错误！未指定书签。

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2.1聚众网平台整体运作介绍............................................................... 错误！未指定书签。

第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。

全国电子商务三创大赛参赛作品“电子商务百店日用品联盟”项目说明报告全国电子商务三创大赛大连东软信息学院“商务之星”团队2009年6月负责人:侯睿前言随着信息技术的不断发展，大众对网络的认识和了解越来越深刻。

电子商务在中国迎来了崭新的一页。

众所周知，区域化、地区化的电子商务将成为日后发展的主流，同时，在电子商务的各种模式中， B2C模式也越来越让老百姓认识和接受。

相对于C2C 模式，B2C模式能更好的解决C2C模式或平台产生的信用问题及产品问题。

相关资料也表明，B2C将成为未来市场的主流。

该项目，就是结合传统的B2C模式，在创新的基础上形成了一个全新的模式。

项目详细介绍项目名称：电子商务百店日用品联盟计划（暂定）项目简称：百店联盟项目概要：“百店联盟”是一种新的电子商务模式，是电子商务的B2B模式与B2C模式的有效结合。

它是以信息技术为基础，通过建设一个全新的网站将传统商店（主要是社区便民超市、便利店）与消费者紧密相连。

以互联网络、信息技术、即时通讯技术、社区化物流和线上线下双重支付系统为基础，创建信息时代下一种全新的便民电子商务模式。

该项目以自建网站为平台，吸引社区商店加盟，建立一个以电子商务为基础的社区化商店联盟。

故称为百店联盟。

消费者只需要一台能接入互联网的计算机，就可以体验该项目。

消费者可以通过最便利的方式，直接实现日用品的网上购买。

项目具体实施流程：一．网站建设阶段1.申请域名、租用服务器空间。

2.建设网站及其基本架构。

3.网站备案。

4.向网站添加商品资料及素材（需要后期素材支持）。

二．员工培训阶段1.网站维护及服务人员培训。

2.商品配送人员培训。

3.市场业务人员培训。

4.网络营销及市场营销人员培训。

三．项目实施启动阶段1.市场业务人员联系商家加盟。

2.市场业务人员联系日用品商提供促销货源（可调至后期，待网站有流量后，更容易实施）。

3.完善《网站建设阶段第4步骤》，向网站添加素材。

4.做好宣传前准备工作。