Unit4

Unit 41. 中东和平谈判正在进行当中。

武汉地铁正在建设当中。

2．客户对我们的服务感到非常满意。

3．对价格敏感的顾客喜欢去买一些减价品，而有品牌意识的顾客则重视产品的声誉。

4行业分析师说，食品零售业市场已达到饱和，企业必须开拓海外市场。

5．中国旅游业有很好的增长前景。

6．由于其较低的利率，这家银行吸收了巨大的顾客存款。

7．对中国地产业的长期盈利性还应打个问号。

8．厂商如果已牺牲产品质量为代价来增加利润的话，就会损害自己的品牌并造成很坏的公众影响。

A technological revolution is under wayA formal negotiation is under way.The subway is under construction.Your proposal is under considerationSelect goods / a select school/ a select group (number) ofBe happy with /aboutTake advantage of cut-price offersBe certain/sure/set to doRetail food market is saturated.Even when the market reaches saturation, the production process doesn’t stop.Prospect of growth / a bright prospect / a dim/ bleak prospectLarge supermarket chains/ chain storeTake over / hand overTake over 20 billion yuan of customer depositsI took over as the editor of the magazineInterest rates on savingsROI = return on investmentThere is a question market over long-term profitability. / feasibilityWiden margins and boost profitsThe effect is marginalMake marginal adjustmentThe new technology will boost the food production.This policy will be a great boost to economy.Boost the morale / confidence of the playersThis film/book has been boosted in Time recently.Create good/bad publicity / hurt the brand / build up a corporate imageDon’t share their fearsOwn-label car / real estate agent /He has no incentive /drive to improve his performance.Offer bonus points with every purchaseThese points add up to free air milesIt really pays to stay loyal to the brand.It pays to keep on the right side of your boss.Competitive edgeDirect / phone sellingThis price is really value for moneyOverheads / running costTurnover / personnel turnover / turnover rate of inventory1. which word is the odd one out?1) trademark brand copyright patent2) innovate stretch diversify extend3) target promote market advertise4) incentive benefit selling-point specification5) customer retailer end-user consumer6) bona fide authentic genuine counterfeit7) discontinue phase out launch recall8) global domestic worldwide international9) shelf-life life expectancy life insurance life cycle10) design name image reputation2. match the nouns then use them to complete the sentences below.Shelf brandLoyalty lifeThird marketOwn partyWindow awarenessMarket schemeRetail advantageCompetitive leaderBlack displayBrand outlet1) We produce fresh pasta so our products only have a short ________.2) We don’t make anything ourselves. We contract out to ______ manufacturers.3) The new ________ encourages customers to buy more of our goods.4) Every year billions of dollars worth of illegal software is sold on the _______.5) The new features will give us a _________ over our nearest rivals.6) Supermarkets sell their __________ products more cheaply than other brands.7) The TV advertisements really helped increase ________ and raise our profile.8) With 62% market share, they are clearly the __________ in this sector.9) With such a boring _________ , it’s no wonder people don’t go into the shop.10) We’re reducin g costs and cutting the number of _______ we sell through.e the following words to complete the email below.Feedback brand loyalty pricing policy premiumLoss-leader household name brand awarenessSamHere’s a quick summary of the market 1_______ on the S220. As expected, a lot of the sales are through existing customers, with 65% of them having upgraded to the S220, so 2_______ seems high. But only 15% of non-current customers had heard of the S220 series so we need to build up 3_________ . I mean 15% doesn’t exactly make the S220 a 4_________ , does it?I think we need to review our 5__________ and think about special promotional discounts and other targeted offers to help grow market share. I know the S220 cost a lot to de velop and I don’t want to turn it into a 7________ but I really think we’re charging too much of a price 8________ to establish a wide enough customer base.Let me know what you think.JulesA niche market /distributor / distribution channelMarketing and Sales●How are you going to promote construct x?●Well, first of all we’ll include it in the new catalogue.●OK. What about advertising?●We’re going to run a campaign in the press, but only in specialist publications. This is a nicheproduct.●Right. Are you going to do a mailing?●Yes, just a flier to our regular customers.●Will you offer them any kind of giveaway?●No, but there will be a discount on orders in the first thirty days●Sounds good.●Well, we’ll see.●Do you think we should focus mainly on the domestic market or go for overseas sales right at thebeginning?●I think domestic to start with. That way we don’t have to worry about distribution problems untillater.●I think I agree. What about pricing?●Well, this is a unique product, there’s no real competition, so it’s going to be fairly high-priced. Don’tyou think so?●Well, that sounds fair. Any thoughts about the package?●Standard ---- a hard case containing the discs and the manual. Technical drawings on the outside togive a precise, professional image.●Are you going to have any point-of-sale displays in computer shops?●Just a poster, using the same image as the packaging.●Well, it all sounds very good.●You’ll find all the details in the report.Point-of-saleSelling pointArouse public awareness of resources conservationReview 11. This ________ here shows exactly how our payment processing works.a) graph b) flow chart c) pie chart2. we had to get a bank _______ to finance the new machinery.a) credit b) finance c) loan3. the market was flooded with cheap _______ products from abroad.a) genuine b) bona fide c) counterfeit4. all our products come with a standard one-year _________.a) warranty b) shelf life c) contract5. the head of department will have to _________ the payment.a) authorise b) summarise c) analyse6. I’m afraid delivery will be late because we have a ________ of ordersa) back date b) batch c) backlog7. we don’t make any profit on it. We’re using it as a ________ to get market share.a) trademark b) loss-leader c) concession8. we’re paying ________ of about 6 % on our finance.a) tax b) penalties c) interest9. we’re moving our headquarters to a new ________ next month.a) leasehold b) location c) construction10. everyone agreed and it was a _________ decision.a) unanimous b) summary c) representative11. I hope the terms of the agreement are to your _________.a) satisfaction b) entertainment c) convenience12. tell the ______ we need to assess the damage before we can pay anything.a) end user b) broker c) claimant13. they’re going to streamline the management _______ to reduce costs.a) administration b) orientation c) structure14. I think the brand’s strong enough to ______ into financial services.a) diversify b) globalise c) innovate15. we’re going to start _______ our com puter systems in autumn.a) renovating b) upgrading c) constructing16. the new product features should give us a competitive ________.a) expectancy b) premium c) advantage17. we improved our ______ channels to get products into shops more quickly.a) distribution b) consignment c) transaction18. we’ll have to be very careful how we ________ suc a small budget.a) supervise b) allocate c) finance19. the company went bankrupt and called in the _____.a) auditors b) accountants c) receivers20. the major TV campaign should help to increase brand _________.a) feedback b) reputation c) awareness21. the contractor put in a _________ for the construction project.a) grant b) statement c) tender22. we put our savings into a high-interest ________ account.a) deposit b) deficit c) debit23. we work very hard at ________ good relationships with our customers.a) launching b) establishing c) negotiating24. we’re hoping to pay off the _______ credit by the end of the year.a) pending b) outstanding c) overdrawn25. supermarkets can maximize profits by selling _________ goods.a) third-party b) black market c) own-brand26. The motorways and new airport have improved the __________.a) capacity b) commuting c) infrastructure27. With a modest budget we had to go for the most ____________ plana) cost-effective b) sophisticated c) state-of-the-art28. They’ve got a good _________ of designing innovative products.a) analysis b) track record c) assessment29. We’re introducing a loyalty _________ with a points card system.a) scheme b) objective c) factor30. With all these new orders, we’re struggling to _________ demand.a) produce b) cater c) satisfy31. The trainee made a lot of mistakes due to a lack of adequate _________.a) brainstorming b) supervision c) control32. We produce locally to avoid the high import ___________.a) tariff b) bonus c) price33. We use a ________ firm to distribute our heavy machinery all over the UK.a) haulage b) courier c) public transport34. With _________ below 2 percent, prices haven’t increased for two years nowa) income tax b) depreciation c) inflation35. They _____ the product due to falling sales after 8 years on the market.a) recalled b) prevented c) discontinued36. You have to fill in two forms to claim back your travel _________.a) overheads b) expenses c) investments37. It all depend s on your _________ of view, doesn’t it?a) point b) type c) angle38. They took out a __________ tot stop other companies copying the design.a) warranty b) patent c) deed39. The__________ investment in the new factory caused financial problems.a) sensible b) suitable c) substantial40. Many _____ dotcom companies go bankrupt within 18 months.a) established b) start-up c) preliminary41. I have to report to my _________ every two weeks.a) chief executive b) company secretary c) line manager42. All 230 ________ stayed in the same hotel where the conference was held.a) members b) delegates c) guests43. My ________ takes care of all my correspondence and my diary.a) partner b) apprentice c) assistant44. Many UK supermarkets have _________ their brands into banking services.a) pushed b) diverted c) stretched45. The brand enjoys very high awareness ---- it’s pretty much a _______ name.a) household b) common c) universal46. Make sure the goods are all in order before you sign the _______ notea) advice b) cover c) delivery47. We have to submit our tax ________ to the tax office by 8 February.a) remittance b) return c) application48. I f sales don’t pick up, we’ll have to review our pricing ______.a) policy b) prediction c) value49. We need to freshen up the window displays at our retail _________.a) offices b) outlets c) facilities。

1.classic a.经典的；典型的，标准的n.文学著作；杰作classical a.古典的；经典的区别：①classic用作形容词表示“经典的；精彩的；一流的”。

例如：Death on the Niles is one of the classic works of Agatha Christie. 《尼罗河上的惨案》是阿加莎·克里斯蒂的经典作品之一。

口语中也会用到classic这个词。

当你看到一场精彩的演出时，就可以说“That’s classic!”来表达赞美。

classic也可以用作名词，表示“文学名著；经典作品；杰作”。

例如：We have all the standard classics of Hayao Miyazaki at home. 我们家有宫崎骏的所有的经典作品。

②classical不能用作名词，只能用作形容词，表示“古典的，经典的”。

例如：Classical music is music written by composers such as Mozart and Beethoven.像莫扎特和贝多芬所创作的音乐成为古典音乐。

2.cautious a.小心的；谨慎的；慎重的3.dynamic a.①精力充沛的；有创新思想的；志在成功的。

例如：He seemed adynamic and energetic leader. 他似乎是一个充满朝气和活力的领导者。

②不断移动的；不断变化的。

例如：Markets are dynamic and companies mustlearn to adapt to the constant economic changes. 市场是动态的，公司必须学会适应持续不断的经济变化。

4.tempt vt.怂恿；利诱。

例如：They tempted him to join their company by offering him a large salary and a company car. 他们为他提供高薪和一辆公司的汽车来利诱他加入他们的公司。

8A Unit 4 知识点提要一、词汇1.指示可n. instruction (an/-s) 常用复数★清晰的指示8AU3clear instructions2.工具n. tool (a/-s)3.刷子；画笔n. *brush ▲(a/-es)刷v. brush →▲三单：-es →过去式：-ed →现分：-ing4.胶水不可n. glue5.绳索可n. rope (a/-s)6.剪刀[复] scissors★一把剪刀 a pair of scissors[典型例题]( ).This pair of scissors ____ good. I don’t want ____.A.are; itB.isn’t; themC.isn’t; itD.aren’t; them7.磁带；胶带；修正带可n. tape (a/-s)8.自己动手做不可n. DIY ★(Do It Yourself）★一份自己动手做的工作 a DIY job9.确切地，精确地adv. exactly 比较级：more ~ 最高级：the most ~★DIY确切地说是什么？What’s DIY exactly?★(答语)正是，没错Exactly. ★(答语)并不是，不全是Not exactly.精确的adj. exact10.代表；象征（短语）stand for11.修补，修理v. repair★(fix) →三单：-s →过去式：-ed →现分：-ing★修理电脑repair a computer/computers ★修理自行车fix a bicycle/bicycles12.装饰v. *decorate →三单：-s →▲过去式：-d →▲现分：decorating13.反而，却adv. instead14.而不是，代替（短语）instead of考点1：★Instead＋逗号→“恰恰相反的是，”★instead＋句号→“代替”考点2：★instead of＋V-ing、代词、名词→“而不是”/“代替”[典型例题]( )1. She didn’t throw away her old clothes. _______, she made some useful things with them.A.UnluckilyB. SuddenlyC. SeldomD. Instead( )2. There is little juice there in the fridge, if you are thirsty, you can drink some water _______.A.of insteadB. butC. instead ofD. instead( )3. Instead of ________ letters on paper, people communicate(交流) by sending e-mails.A．writing B．writes C．to write D．written( )4.—I don’t think their going swimming ____ telling adults(大人) is a good idea.—But things are now better ____ worse. They’ll let their parents know before going next time.A. instead of; withoutB. without; thanC. without; instead ofD. instead of; than( )5．—Excuse me, I want to know if my parents can collect the mail ________ me.—No. You must collect it ________. Remember: take your ID card with you.A．instead of;by oneself B．instead of; for oneself C．instead; by oneself D．instead; for oneself 15.玫瑰(花) 可n. rose (a/-s)制作一些纸玫瑰make some paper roses16.着迷的，狂热的；发疯的adj. crazy ▲比较级：crazier ▲最高级：the craziest17.对某物/做某事着迷be crazy about (doing) sth. (like something very much)18.可怕的adj. terrible (very bad)比较级：more ~ 最高级：the most ~★看起来可怕look terrible★非常，很adv. terribly19.曾经，一度；一次；一旦adv. once★立刻，马上at once= right away8AU5= right now= *immediately20.剪出（短语）cut out v. cut →三单：-s →▲过去式：cut →现分：cutting21.安装（短语）★★put in v. put →三单：-s →▲过去式：put →现分：putting[拓展] 扑灭put out 收拾put away 穿上put on推迟put off★组装put together①搭，树立；②★★张贴；③挂起↑put up22.错误，失误可n. mistake (a/-s)误解，误会v. mistake →三单：-s →▲过去式：mistook →▲现分：mistaking23.犯错误（短语）（2种）★make a mistake= make mistakes24.剪下，切下，割下v. cut →三单：-s →▲过去式：cut →▲现分：cutting25.供电中断；停电（短语）*power cut26.管子，水管；管乐器；烟斗可n. *pipe (a/-s)敲裂了水管hit a pipe27.使充满v. fill (make something full of something else)→三单：-s →过去式：-ed →现分：-ing28.用B填充A（短语）★fill A with B★充满... be filled with...= be full of...29.不仅A而且B（短语）not only A but (also) B★both A and B“A和B都”谓v.的数取决于A和B★not only A but (also) B“不仅A而且B”谓v.的数取决于B，即就近原则[典型例题]1.Both the twins and Jack _______(be) from the UK.2.Not only the twins but also Jack _______(be) from the UK.( )3．—______ some paper ______ a pair of scissors is needed to make paper roses.—I’ll get them right away.A.Not only; but alsoB. Both; andC. Either; orD. Neither; nor( )4．—______ some paper ______ a pair of scissors are needed to make paper roses.—I’ll get them right away.A. Not only; but alsoB. Both; andC. Either; orD. Neither; nor30.天花板可n. *ceiling (a/-s)31.(橱柜或书架等的)架子，隔板可n. *shelf ▲(a/shelves)32.哎呀感叹词. *whoops33.建议，忠告，劝告v. advise (tell someone what you think he/she should do)→三单：-s →▲过去式：-d →▲现分：advising建议做某事advise doing sth. ★建议某人(不要)做某事advise sb. (not) to do sth.建议，忠告，劝告不可n.8BU4advice ★一些建议some advice[典型例题]( )1．—I have a fever and I feel terrible. —I advise you ________ the doctor right now.A．see B．Seeing C．to see D．saw( )2．Usually I don’t advise ______ during a trip, but this time I think I should advise all of you _____ for a rest.A.to stop; to stopB.stopping; stoppingC.to stop; stoppingD.stopping; to stop( )3．—You’d better advise him ________ anything out of the window while driving.—I will. He has to know it’s dangerous.A．not throwing B．no throwing C．not to throw D．don’t throw4．Could you advise the little boy _______________ (not swim) in the lake?5．Listen carefully! The police _________ (advise) us how to cross the roads safely.34.可n. course (a/-s)★学习不同的课程take/attend different courses35. already36.经常去；出席v. attend (go to)→三单：-s →过去式：-ed →现分：-ing★上学attend school★参加会议(2种) attend a meeting/meetings （注意attend和join/ join in/ take part in区分）★上课(3种) attend a course/courses、attend a lesson/lessons、attend a class/classes37.句子可n. sentence (a/-s)★用新单词造句make sentences with the new words38.葡萄可n. grape (a/-s)39.草莓可n. strawberry ▲(a/strawberries)40.匙，调羹可n. spoon (a/s)41.沙拉可n.&不可n. salad (a/-s)★尝试使你的水果沙拉看起来和尝起来一样好try to make your fruit salad look as good as it tastes42.奶油；乳脂；霜不可n. *cream43.混合v. mix →▲三单：-es →过去式：-ed →现分：-ing把A与B混合mix A with B ★把它们混合在一起8AU4mix them together男女混合的，混合的adj.8AU2mixed ★一所混合学校 a mixed school44.增加，补充v. add →三单：-s →过去式：-ed →现分：-ing增加add to 把A添加到B里add A to B 总计为... add up to...45.提示，指点可n. *tip (a/-s)★制作水果沙拉的提示tips for making a fruit salad46.例子；榜样可n. example ▲(an/-s)47.例如（短语）（2种）for example★用于举例的3者之区别：For example＋逗号= such as / like(像)不＋逗号[典型例题]( )1. There are many good ways to save water. _______, turn off the tap when brushing teeth.A. Such asB.At firstC.HoweverD.For example( )2．There are many tools ________ brushes, tape, glue for you to ________ in the shop.A．for example, choose B．like, choose from C．such as, choose D．for example, choose from ( )3．Dandong is famous ______ its places of interest, ______ the Yalu River and the Hushan Great Wall.A．for; such as B．as; for example C．to; such as D．in; for example48.v. leave →三单：-s →▲过去式：left →现分：leaving①使处于某种状态★使某人/某物处于某种状态leave/keep sb./sth.＋adj./doing★把它放在空气中一段时间8AU4leave it in the air for some time★使某人独处（3种）leave sb. alone /by oneself/ on one’s own②离开离开公园8AU4leave the park 离开A地去B地leave A for B动身去某地leave for＋地点③忘★把某物忘在某地leave sth.＋地点④留下留口信leave a message[典型例题]1.Don’t leave her ________ (wait) outside in the rain.2. It seems that it is going rain. You’d better ________ the windows ________ when you leave the house.A．leave; open B．not leave; opened C．not to leave; not open D．not leave; open49.调味汁，酱不可n. *sauce50.火腿可n. *ham (a/-s)51.正确的adj.&改正；批改v. correct= right= true不正确的adj.incorrect= wrong 正确地adv. correctly52.错误地，不对adv. wrong53.弄错；犯错；(机器)出故障（短语）go wrong54.完成的adj. finished完成；结束v.8AU2finish →▲三单：-es →过去式：-ed →现分：-ing55.完成v.&完全的，彻底的；全部的，整个的adj. complete =finish8AU2→三单：-s →▲过去式：completed →现分：-ing★完成做某事complete/finish doing sth.不完整的adj. in complete完全地；彻底地adv. completely56.确定的adj. certain不确定的adj.un certain当然Certainly. =Sure. = Of course.57.积极的，活跃的；主动的adj. active★一个积极的学生an active student不积极/不活跃/不主动的adj. inactive积极地adv. actively58.可能的adj. possible不可能的adj.im possible★尽可能adj./adv.as adj./adv. as possible= as adj./adv. as sb. can/could可能地adv. possibly59.收拾，整理v. tidy →▲三单：tidies →▲过去式：tidied →▲现分：tiding爱整洁的，整洁的adj.8AU1tidy ▲比较级：tidier ▲最高级：the tidiest不整洁的adj.un tidy60.收拾妥，整理好（短语）tidy up整理好你的卧室tidy up your bedroom ★整理好它tidy it up[典型例题]( )．You bedroom looks . Please .A．untidily; tidy it up B．untidy; tidy it up C．untidily, tidy up it D．untidy, tidy up it 61.秘密的adj. secret秘密可n.8AU1 secret (a/-s) ...的秘密the secret of...62.保密（短语）keep it secret区分：（为某人）保守秘密（短语）8AU1（2种）keep a secret (for sb.) =keep secrets (for sb.)某人自守秘密(不将秘密说出去) keep secrets to oneself对某人隐瞒keep secrets from sb.63.拼写v. spell →三单：-s →▲过去式：spelled/spelt →现分：-ing★一直拼错这些单词keep spelling the words wrong拼法可n.(a/-s)&拼写不可n. spelling64.气球可n. balloon (a/-s)65.粘住，钉住v. stick→三单：-s →★过去式：stuck [区分：卡车可n. <美> truck (a/-s)] →现分：-ing棍，棒可n. stick (a/-s)区分：票，入场券可n. ticket (a/-s)66.封面；盖子，罩&庇护所8AU6可n. cover (a/-s)★把它粘在封面上stick it on the cover不要以貌取人。

人教版高中英语新教材选择性必修一Unit 4课文文本和翻译LISTENING TO HOW BODIES TALK倾听身体的诉说We use both words and body language to express our thoughts and opinions in our interactions with other people. We can learn a lot about what people are thinking by watching their body language. Words are important, but the way people stand, hold their arms, and move their hands can also give us information about their feelings.在与他人交流时，我们既使用言语也通过身势语来表达我们的想法和观点。

通过观察别人的身势语，我们可以了解很多他们的想法。

言语固然重要，但是人们站立、握紧手臂、移动双手的方式也能帮助我们了解他们的情绪。

Just like spoken language, body language varies from culture to culture. The crucial thing is using body language in a way that is appropriate to the culture you are in. For example, making eye contact—looking into someone’s eyes—in some countries is a way to display interest. In other countries, by contrast, eye contact is not always approved of. For example, in many Middle Eastern countries, men and women are not socially permitted to make eye contact. In Japan, it may demonstrate respect to look down when talking to an older person.就像口头语言一样，身势语因文化而异。

Unit 41. in fright 害怕地其他类似词组：in fear 害怕地in surprise 惊讶地in excitement 兴奋地in disappointment 失望地in sorrow 伤心地in anger 生气地in amusement 有趣地2. frightened(adj.)be frightened of sb. / sth.害怕某人/ 某事The little boy was frightened of his father, as he always pulled a long face in front of him. 小男孩很怕他的爸爸，因为他总是板着脸。

be frightened to do sth. 害怕做I am frightened to look down from the top floor of the building. 我不敢从楼顶往下看。

be frightened that…She was frightened that she would get lost if she travels alone.如果一个人去旅游她担心会迷路。

3. sigh (n./ v.) 叹息sigh sth. out / forth 叹息着说出sigh about/ over sth. 为某事而叹息sigh with pleasure/ relief 高兴地/ 宽慰地舒口气have / breathe a sigh of relief 松了一口气give a deep sigh 深深地叹了口气4. suppose (v.) 假定，认为They suppose that all rich men are happy.(1) 用于插入语：What do you suppose he will say? 你认为他会说什么？(2) 用于被动：be supposed to do 应该做……He is supposed to arrive at 6 o’clock. 他应该在六点钟到达。