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文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Chanel is a luxury fashion brand that has been around for over a century. It was founded by Coco Chanel, a visionary designer who revolutionized the way women dress. The brand is known for its timeless elegance, impeccable craftsmanship, and iconic designs.Chanel's iconic double-C logo is recognized all over the world as a symbol of luxury and sophistication. The brand's signature tweed suits, little black dresses, and quilted handbags are timeless classics that have stood the test of time.In addition to fashion, Chanel also offers a range of beauty and fragrance products. The brand's perfumes, such as Chanel No. 5, are some of the most iconic and best-selling fragrances in the world. Chanel's beauty products are known for their high quality and luxurious packaging.Chanel has a strong presence in the world of highfashion, with its runway shows and advertising campaigns setting trends and influencing the industry. The brand has also expanded into accessories, jewelry, and eyewear,further solidifying its status as a global luxury powerhouse.Overall, Chanel is a brand that represents timeless elegance, luxury, and sophistication. Its iconic designsand high-quality products have made it a favorite among fashion lovers and celebrities alike. Whether it's aclassic quilted handbag or a bottle of Chanel No. 5, owning a piece of Chanel is like owning a piece of fashion history.。
介绍香奈儿品牌的英语作文In the realm of fashion, few names are as synonymous with luxury and elegance as Chanel. Founded in 1910 by Gabrielle "Coco" Chanel, the brand has become an emblem of French sophistication and a beacon of haute couture. Coco Chanel's philosophy of fashion was revolutionary in her time; she believed that luxury must be comfortable, otherwise it is not luxury. This ethos is woven into the very fabric of Chanel's identity, which continues to influence the fashion industry to this day.Chanel's journey began in a modest hat shop in Paris, where Gabrielle Chanel's simple yet sophisticated designs quickly gained popularity among the French aristocracy. Her early success allowed her to expand into clothing, and in 1916, she introduced the iconic Chanel suit, a symbol of feminine freedom that contrasted sharply with the restrictive corsets of the era. The suit's clean lines, tweed fabric, and practical elegance embodied Chanel's vision for modern women's wear.The 1920s saw Chanel at the forefront of several significant trends. She popularized the "little black dress," a staple in women's wardrobes even today, and launched her first perfume, Chanel No. 5, which remains one of the most recognized fragrances worldwide. The perfume's name and the now-iconic bottle design were testaments to Chanel's minimalist aesthetic, which favored simplicity over the ornate styles of the time.Chanel's impact extended beyond fashion and fragrance. She was a pioneer in the use of jersey fabric, traditionally used for men's underwear, in women's clothing. This innovation not only made her garments more comfortable but also more affordable, democratizing fashion in a way that was unheard of at the time. Her designs were a blend of elegance and practicality, embodying the liberated spirit of the post-World War I era.The brand's logo, two interlocking Cs, has become a universally recognized symbol of luxury. The logo, designed by Coco Chanel herself, represents the brand's core values of simplicity, elegance, and timelessness. It adorns everything from handbags and jewelry to sunglasses and watches, each item crafted with the meticulous attention to detail that is a hallmark of the Chanel brand.Throughout the 20th century, Chanel continued to set trends and break barriers. In the 1950s, the brand introduced the Chanel 2.55 handbag, named after its release date in February 1955. The bag's quilted leather, chain strap, and lock mechanism were innovative features that combined form and function, making it an instant classic.Today, Chanel stands as a giant in the fashion industry, its legacy preserved and advanced by a succession of talented designers, including Karl Lagerfeld and Virginie Viard. The brand's collections are eagerly anticipated events in the fashion calendar, and its influence can be seen in the work of contemporary designers across the globe.Chanel's story is not just one of fashion but of a woman who dared to defy convention and in doing so, redefined what fashion could be. It is a testament to the power of vision and the enduring appeal of designs that prioritize both beauty and utility. As Chanel herself once said, "Fashion fades, only style remains the same." This statement captures the essence of the brand, which continues to captivate and inspire, just as it did over a century ago.In conclusion, Chanel is more than a brand; it is a symbol of enduring style and innovation. Its founder's pioneering spirit lives on in every stitch and seam, ensuring that Chanel remains at the forefront of fashion, setting the standard for luxury and elegance for generations to come. Chanel's legacy is not merely in the clothes and products it creates but in the philosophy it espouses: that true luxury lies in freedom, comfort, and timeless style. 。
香奈儿英文讲稿（精选5篇）第一篇：香奈儿英文讲稿Design 1910 CHANEL MODES(配图1)Gabrielle [,ɡɑ:bri:'e] Chanel opens her first shop at 21 rue[ruː] Cambon in Paris, creating hats under the name “CHANEL Modes”.Favored by the most famous French actresses of the time, her designs help to establish her reputation.Gabrielle Chanel’s simple, elegant style of dress creates a sensation, and is soon imitated by all of Paris.1910 香奈儿时尚嘉柏丽尔·香奈儿在巴黎康朋街21号开设了自己的第一家女帽店，以“香奈儿时尚”为名，制作帽子。
她的设计受到当时最著名的法国女演员的垂青，也为她带来了美誉。
嘉柏丽尔·香奈儿简洁优雅的着装风格引起轰动，迅速风靡了整个巴黎。
1921 CHANEL N°5 Mademoiselle [mɑːdmwɑː'zel] Chanel unveils [ʌn'veɪl] her first fragrance, the iconic [aɪ'kɒnɪk] CHANEL N°5.Created by Ernest ['ɜ:nɪst] Beaux[boz], former perfumer to the Tsars[zɑr], N°5 is so called because it was the fifth scent presented to Mademoiselle Chanel.A truly timeless classic, N°5 remains the ultimate symbol of femininity.香奈儿N°5 香奈儿推出自己的第一款香水，标志性的“香奈儿N°5”。
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
Ms Carren RoyGroup 6: Isabel, Serena, Bobby, Lareina, KathyMay 24th, 2012 SWOT-Analysis [Wall’s product extension]Strengths1.Advantages of position:i.Esteemed, established, mature, world-wide operation with salesin China Main land, HongKong, India, Indonesia, Jordan, Lebanon, Malaysia, etc.ii.Wall’s is the market leader of the Pakistani Ice cream market.iii.Unilever has been selling ice cream for decades, though theHeartbrand was launched world wide in 1999. The Heartbrand logo iscommon to every country and has come to be synonymous withquality treats.2.Capabilities:We are capable of reaching 15% market share in China in two yearssince with a prestigious operation and considerable market share theheartbrand has established an excellent platform for furtherdevelopment such as a product extension.petitive advantages:i.Deep roots in local cultures and markets around the world, whichestablish a strong relationship with consumers and are the foundationfor the future growth.ii. A truly multi-local multinational: we bring our wealth of knowledge and international expertise to the service of local consumers.P's (unique selling points):i.Health: In some studies, particularly an eight-year-long one that wasreported in 2006, many health professionals accept the notion that alow-fat diet decreases people’s risk of disease. Low-fat ice cream istherefore popular in the current market.ii.Keep-slim & satisfaction: Women and teenagers are the maincustomers of our products. As a commonly known trend, women andteenagers prefer sweet and iced food whereas partly because of theincreasing number of obesity they now prefer foods that can not onlysatisfy their stomachs but also help them keep slim.5.Resources, Assets, People:i.Fully equipped with state of the art machinery, the Wall’s factory is astandard of hygiene and technology in the region and has becomesynonymous with quality.ii.Strong, recognizable brands: Mention ice cream and most people think of the Heartbrand. The brand with the big red heart logo isbehind many much-loved ice cream classics from indulgent treats likeMagnum and Cornetto to the refreshing fruit tastes of Solero andfamily favourites like Viennetta.iii.Strong relationships with your suppliers: We have long-term rental contracts for in our business locations including China, Singapore,Pakistan, etc.iv. A positive relationship with customers: Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice creamshould always be fun, we've an ever-growing range of lower fat, lowersugar products. Wall’s liw-fat series, which are the lighter versions forthose watching the calories and smaller sizes for smaller appetites, aswell old favourites – there's something for everyone.v.Unique alliances with other businesses: Wall’s has been kept asmoothing relationship with other ice cream brands including Ben &Jerry, which shares the same parent company Unilever and whichenables us to gather useful first-hand information.6.Experience, market share, data:i.Global leader: Wall’s is sold in more than 40 countries making it themost widely available ice cream worldwide. Unilever is the globalleader of ice cream and frozen desserts manufacturing with almost 18%of the global market share.ii.Wall’s was bought by consumer products manufacturer Unilever in 1999, but were still able to retain their social responsibility platformand kept both co-founders closely involved with product development.Their brands complement Unilever's existing ice cream brands.7.Innovative aspects:i.With customers becoming more health conscious, Wall’s has alsotaken a conscious step to providing healthier and nutritious products.Wall’s innovatio n centre in UK is constantly working on makinghealthier products by reducing the fat content in the products yetoffering the same great taste. Wall’s is striving to be a healthier choicefor kids by lowering sugar content and introducing nutrient richofferings like Moo which has calcium equal to one glass of milk.ii.The new notion of the combination of low-fat food and delicious food makes our product innovative, special and desirable.iii.Cold extrusion technology: This technology enables us to 'double churn' our ice cream to deliver a higher quality, creamy textured icecream that is lower in fat.8.Advertisements, communications:A proven advertising process that works well: Wall’s advertising toolsincluding TV advertisement, magazing advertisement and posters gaingood reputation and expectations among customers.9.Cultural, attitudinal, behavioural:i.On 1 May 2008, Unilever Group Chief Executive Patrick Cescauannounced that most Unilever’s products will be certified sustainableby 2015. He also told the audience at the Prince of Wales’ May DayClimate Change Summit in London that Unileverm, which is the parentcompany of Wall’s, was supporting the call for an immediatemoratorium on any further deforestation in Indonesia.ii.Many high-fat foods are pre-packaged, such as potato chips and snack cakes. This kind of packaging and preparation costs money. A low-fatdiet based in whole foods can cost much less money. Our low-fat icecream is therefore preferred for its lower price.10.Philosophy and valuesThe Wall’s Heart brand stands for a good honest scoop of pleasure. Itsphilosophy is to be an evangelist of pleasure: “A day without pleasureis a day lost.”Weakness:1.Disadvantages of positioni.Though Wall’s product is worldwidely well-known, the demand curveof a company with an established reputation becomes less elastic.Lower price not necessarily implies a great increase in revenue.ii.Cream and sugar are two main and inevitable ingredients in ice cream;people who believe cream would do no goods to health are veryunlikely to be convinced by our claims, which states that this icecream will help people keep fit as well as healthy.ck of competitive strength:A product like ice cream has too many substitutes and the flavors of ice creamare limited; in competitive market, it is hard for Wall’s to increase its marketshare.3.Quality and efficiency:Since the product is made to be low-price, but the technology involving fatextrusion is complicate d and costly; it’s hard for us to keep a low price with high quality.4.Financial aspect:As a new contructed production system, without convincing data of marketimpact, low-fat series can hardly get enough financial supports from the parent company.5.Own known vulnerabilities:We are lack of proof that shows the effectiveness of low-fat ice cream. Sincethe product has never been sold or used before, we don’t have 100% sureabout the effectiveness on health and abesity.6.Low innovative skills:Wall's ice cr eam flavors haven’t been changed for long, of which the reason is that ice cream flavors are hard to be more improved and desirable, and areunlikely to be favored by customers because more and more customers nowprefer original flavors of foods.Opportunies1.Market Demand:i.The low fat ice creams will aviod the development of adiposis amongchildren, so their parents are willing to buy this kind of ice cream fortheir kids.ii.China (Mainland) region and Asia area favor the slim figure, therefore girls prefer to keep fit, creating a huge demand of low-fat food items.iii.The increase in overall income of Chinese people, which stands for an increase in purchasing power.petitors' vulnerabilities:i.Poor production-qualities of competitive brands. Brands which offerlow-fat ice-creams like Nestle and Yili have been exposed to produceinferior qualities and the public.ii.Other low-fat products are very unlikely to be sold at ordinary shops like 7-eleven and Watson.3.Industry or lifestyle trends:Chinese people are now calling for a life that is simple and healthyrather than luxurious, which suggests that low-cost and healthy foodis preferred by the market.4.Technology development and innovation:i.Technological advances in food production and processing have giventhe food industry new tools, such as protein-or carbohydrate-basedfat replacers, that are likely to accelerate the introduction of tastyreduced-fat foods in the future.ii.The refrigerated transportation industry development (a technology can transpot perishable products under low temperture condition),which provides opportunies to lower the production costs.ernment support:The favourable government’s policies of new economic zones provide theforeign enterprises interest rate and taxation advantages, which providesdevelopment opportunies for our product.6.Partnerships, agencies, distribution:In 2003, Wall’s established outlets in Shanghai, China, which has considerably increased revenue for Wall’s and therefore set an good example for our low-fat product.Threats:1.Market demand:i.There were lots of harmful foods with illegal additives in the market,including import foods and foods produced by foreign companies.Consumers may not believe in the new production.ii.The recently news which concerned illegal ways to produce ice-cream affect market demand, consumers may not trust the production.iii.Kwality Walls Complaints. Bad taste of Kwality Walls paddle pop ice cream. (News of 2011, April)iv.There’s a trend of DIY, some may make their own ice-cream at home and we will lose this part of consumers.v.The ruling price of diet ice-cream is relatively high; some consumers may not believe our products with so low a price.2.Decreasing expectations from authorities:Jon Cox, head of Swiss research at Kepler Capital Markets in Zurich:“It's going to be difficult to get back underlying volume growth. I thinkvolume growth in a heavily developed market is going to be hard. ”3.Political effects:Since 2002, Chinese government decreased preferential policies forforeign companies, which increased producing costs and the difficultyof launching new products.petitor intentions:i.There’re already many low-fat products in market and very few ofthem have made great success.ii.Many competitors deceive customers by posting misleadinginformation on their advertisement, which can lower consumerconfidence in similar products.5.New technologies, services, ideasi.The pollution cost is getting higher and more attention, we may lossboth profits and reputation if the pollution of new technology can’t behandled perfectly.ii.With the development of technology, more producers will enter the market and steal our consumer.iii.The flavour we launch may not fit consum ers’ demands because of the low-fat food would be less tasty than the original ones.iv.China Company Yili is now planning to launch a new low-fat ice cream with advanced technology, which harms our opportunies in selling ourice-creams.6.Financial and credit pressuresThe company has put a lot of money in brand outlet stores, the fail oflaunching diet ice-cream may have the potential to destroy thecompany.7.Economical pressuresThe appreciating RMB lowers foreign investment possibilities; peoplein China Mainland now prefer to shop in HK, USA, etc.8.Seasonality, weather effectsOur product can only have a good sale in summer, only a few Chineseeat ice-cream in winter. We will have to face the challenge when ourrevenue is low under the condition of snowy and rainy days.。
香奈儿经典广告语录-不用香水的女人没有未来1、Fashion passes, style remains.时尚会过去，但风格永存。
2、Don't spend time beating on a wall, hoping to transform it into a door.不要浪费时间敲一堵墙，你无法将其变做一扇门。
3、In order to be irreplaceable, one must always be different.想要无可取代，就必须时刻与众不同。
4、I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.我爱奢侈。
奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。
粗俗是我们语言中最丑的一个词。
我从事设计就是为了对抗粗俗。
5、Look for the woman in the dress. It there is no woman, there is no dress.记得要寻找穿衣服的女人。
如果完全看不到女人，衣服的意义就失去了。
6、Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.有些人认为奢侈的反义词是贫穷。
事实上不是这样。
奢侈的反义词是粗俗。
7、Innovation! One cannot be forever innovating. I want to create classics.创造！人不能永远创造。
我想做的是制作经典。
8、A girl should be two things: classy and fabulous.每个女孩都该做到两点：有品位并光芒四射。
