SWOT分析模型英文版

《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。

•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。

SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。

swot分析英文作文Strengths:1. High-quality products: Our company prides itself on producing top-notch products that meet the highest standards in the industry. Our commitment to quality sets us apart from our competitors and ensures customer satisfaction.2. Strong brand reputation: Over the years, we have built a strong brand reputation that is synonymous with trust and reliability. Customers recognize and trust our brand, which gives us a competitive edge in the market.3. Efficient supply chain: Our well-established supply chain allows us to deliver products to customers in a timely manner. This efficiency not only reduces costs but also enhances customer experience by ensuring prompt delivery.4. Skilled workforce: Our company boasts a highly skilled and motivated workforce. Our employees are dedicated to their work and constantly strive for excellence, which contributes to the overall success of the company.Weaknesses:1. Limited market presence: Despite our strong brand reputation, we have a limited market presence in certain regions. This restricts our growth potential and makes it difficult to compete with larger competitors who have a wider reach.2. Lack of diversification: Our product portfolio is heavily focused on a specific niche market. While this has allowed us to establish a strong presence in that market, it also makes us vulnerable to changes in customer preferences or economic conditions.3. Reliance on key suppliers: We heavily rely on a few key suppliers for raw materials. Any disruption in thesupply chain or a change in supplier pricing could significantly impact our operations and profitability.4. Limited technological innovation: Our company has not been at the forefront of technological innovation in our industry. This puts us at a disadvantage compared to competitors who are constantly investing in new technologies to improve their products and processes.Opportunities:1. Emerging markets: There is a growing demand for our products in emerging markets. Expanding into these markets can provide us with new growth opportunities and increase our market share.2. Online sales: The rise of e-commerce presents an opportunity for us to reach a wider customer base and increase sales. Investing in online platforms and marketing strategies can help us tap into this growing market.3. Product diversification: Expanding our productportfolio to cater to a broader range of customer needs can help us capture new market segments and reduce our dependence on a single niche market.4. Strategic partnerships: Collaborating with other companies in complementary industries can help us leverage their expertise and resources to drive innovation and expand our market reach.Threats:1. Intense competition: Our industry is highly competitive, with numerous players vying for market share. Competitors may offer similar products at lower prices or with better features, posing a threat to our market position.2. Economic downturn: A downturn in the economy can lead to reduced consumer spending, impacting our sales and profitability. It is important to have strategies in place to weather economic uncertainties.3. Changing regulations: Changes in regulations, such as stricter environmental standards or trade policies, can increase compliance costs and affect our operations. Staying updated and adaptable to regulatory changes is crucial to avoid penalties and maintain competitiveness.4. Rapid technological advancements: Technology is constantly evolving, and failure to keep up with these advancements can render our products obsolete. Investing in research and development is essential to stay ahead of technological disruptions in the industry.。

swot分析中英文对照文献SWOT是一种分析方法，用来确定企业本身的竞争优势（strength），竞争劣势（weakness），机会（opportunity）和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机结合。

因此，清楚的确定公司的资源优势和缺陷，了解公司所面临的机会和挑战，对于制定公司未来的发展战略有着至关重要的意义。

SWOT分析的步骤： 1、罗列企业的优势和劣势，可能的机会与威胁。

2、优势、劣势与机会、威胁相组合，形成SO、ST、WO、WT策略。

3、对SO、ST、WO、WT策略进行甄别和选择，确定企业目前应该采取的具体战略与策略。

SWOT矩阵：优势劣势机会 so战略（增长性战略） wo战略（扭转型战略）威胁 st战略（多种经营战略）wt战略（防御型战略）竞争优势（S）是指一个企业超越其竞争对手的能力，或者指公司所特有的能提高公司竞争力的东西。

例如，当两个企业处在同一市场或者说它们都有能力向同一顾客群体提供产品和服务时，如果其中一个企业有更高的赢利率或赢利潜力，那么，我们就认为这个企业比另外一个企业更具有竞争优势。

公司管理者应当确认每一个机会，评价每一个机会的成长和利润前景，选取那些可与公司财务和组织资源匹配、使公司获得的竞争优势的潜力最大的最佳机会。

潜在的发展机会可能是：●客户群的扩大趋势或产品细分市场●技能技术向新产品新业务转移，为更大客户群服务●前向或后向整合●市场进入壁垒降低●获得购并竞争对手的能力●市场需求增长强劲，可快速扩张●出现向其他地理区域扩张，扩大市场份额的机会危及公司的外部威胁（T）：在公司的外部环境中，总是存在某些对公司的盈利能力和市场地位构成威胁的因素。

如产品是否新颖，制造工艺是否复杂，销售渠道是否畅通，价格是否具有竞争性等。

如果一个企业在某一方面或几个方面的优势正是该行业企业应具备的关键成功因素，那么，该企业的综合竞争优势也许就强一些。

需要指出的是，衡量一个企业及其产品是否具有竞争优势，只能站在现有潜在用户角度上，而不是站在企业的角度上。

米粉店swot模型分析案例范文英文回答：SWOT analysis is a useful tool for evaluating the strengths, weaknesses, opportunities, and threats of a business. In this case, let's analyze a rice noodle shop using the SWOT model.Strengths: The rice noodle shop may have several strengths that give it a competitive advantage. For example, it may offer a unique and delicious menu with a variety of noodle dishes that are not easily found elsewhere. Additionally, the shop may have a prime location in a busy area, attracting a large number of potential customers. The shop's efficient and friendly service can also beconsidered a strength.Weaknesses: On the other hand, the rice noodle shop may have some weaknesses that need to be addressed. For instance, it may lack brand recognition and struggle todifferentiate itself from other similar establishments. The shop's limited seating capacity or lack of parkingfacilities could also be a weakness, as it may discourage customers from dining in. Moreover, if the shop has inconsistent food quality or slow service, it may receive negative reviews and lose customers.Opportunities: There are several opportunities that the rice noodle shop can capitalize on. For example, it can leverage social media platforms to promote its unique dishes and attract a wider customer base. The shop can also consider partnering with food delivery apps to reach customers who prefer dining at home. Additionally, the shop can introduce new menu items or seasonal promotions to generate excitement and attract repeat customers.Threats: Finally, the rice noodle shop should be aware of potential threats in the market. Competition from other noodle shops or restaurants offering similar cuisine can be a significant threat. Economic downturns or changes in consumer preferences may also impact the shop's profitability. External factors such as food safety issuesor health regulations can pose threats as well. It iscrucial for the shop to stay updated on market trends and adapt accordingly to mitigate these threats.In conclusion, conducting a SWOT analysis for a rice noodle shop can help identify its strengths, weaknesses, opportunities, and threats. By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, the shop can improve its overall competitiveness and success in the market.中文回答：SWOT分析是评估企业优势、劣势、机会和威胁的有用工具。

个人swot分析范文英文个人SWOT分析法发个范例给你，供你参考：个人SWOT分析一、个人概况基本情况：**，女，*年*月考入**专业，将在**年7月毕业。

二、内外部环境分析1、内部环境分析优势Strengths 劣势Weakness1. 做事比较认真，有浓厚的学习兴趣和一定的实力，尤其在本专业方面有着浓厚的兴趣。

1. 对事新鲜感总是起到主导作用，不能坚守。

2. 乐观积极的生活态度, 善于发现事物和环境乐观积极的一面。

2. 在与人沟通的过程中，往往出现欠考虑的表达内容。

3. 富有极强的责任心、并且喜欢做相关的工作，能够有计划地安排工作内容。

3. 做事不够果断，尤其事前作决定的时候老是犹豫不决。

4. 对一切问题有寻根究底的兴趣，一定要将事情想清楚，并喜欢思考问题，分析能力强，有创新思维。

4. 组织能力和管理人员的经验欠缺5. 有较强的竞争意识，能充分主动得利用环境资源，即与环境的交互能力强。

5. 做事有时拖拉，不够雷厉风行，总是拖到最后时间才紧急处理。

6. 有一定的书面表达能力，逻辑思维性和条理性较强。

6. 尽管在校期间有所锻炼，但实践经验仍有待丰富。

2、外部环境分析机会Opportunities 威胁 Threats1．我国物流现处于发展阶段，发展的同时对人才的需求也大为增长。

所以我对大学生的 ___是乐观的。

1．距离毕业还有一年的时间，而距离找工作只有半年年的时间，并且找工作的时候并不是用人单位用人高峰期，就业的机会不是很多。

2．加入世贸组织后， ___的国际化形势给个人也提供了更多的机会，可以在更宽广的舞台展现个人优势，比如英语作为国际交流的工具发挥的作用就很大。

2．国际化的环境同时也意味着国际范围的竞争和挑战，对个人素质要求也就更高了，对于英语来说，就不能只满足与听、写，表达能力也至关重要。

3．在学校还有很多的学校机会，身边很多优秀的同学和朋友，有很多向他们学习的机会，并且有构建良好的人际关系的条件。

Personal Marketing Plan1.Personal backgroundEunice, female, born in 1988, started studying in the first major of Public Administration in South China Agricultural University in September 2007, and started the dual degree in major of Electronic Information Engineering in September 2009, finally finished the two degrees at the same time and graduated in June 2011, studying MBA program in Arkansas State University now.2. Analysis insight(1) Strengths:* As an international student, I can speak foreign language naturally. Especially China is becoming a huge market with full of potential.*I communicate well with my team. I treat people sincere and good at listening to others and synthesizing their ideas. I’m so attentive that I always consider things with more perspectives and make ideas into practical plans. For example: I formed a team with two classmates from Indian to work on the projects those professor orders. Although we are from different country and our pronunciations are very different, I still can find ways to catch up with them, such as writing it down, repeat their sentences in my word, to make sure I didn’t misunderstand. When we need to organized a meeting, I usually collect all time we will be free, and choosean appropriate time integrating with other factors as rare abortion, good spirits.*I have a strong sense of responsibility. I usually love what I’m working on. I work seriously. Besides I’m willing to learn and good at using what I have learned. That’s why I studied double degree in my undergraduate degree. The knowledge of two different major can helpme premeditate things comprehensive, and the skill that I learned can merge together to help me study overall.*The experience studying about administration makes me have good writing skills. When I worked as a volunteer in the Asian Games Organizing Committee, the Opening statement I drafted was adopted.(2) Weaks:* I lack the sense of competition. When there is someone try to be a team leader, I’ll do my best to help he/she to finish the project perfectly, instead of try to fight to be the leader.* My oral expression is too detailed sometimes. I always try to tell people things from the beginning to the end. That wastes a lot of time and confuses others sometimes.* I work hesitantly, especially when I face to make decisions.*I’m too conservative about work. And I work without enough risk-taking. I need to improve my innovation.* I have little experience in organization and management. I try to work in the society such as working as a secretary in a company’s human resources department, I have n’t predominated the skill to manage or organize.* I need a strict schedule to plan everything, or I’ll stay in ado. This shows obvious when I enjoined the summer vocation, though I decided to learn Japanese at the start of the holiday, I fail to finish it because I didn’t make a rigorous program.3. Analysis outsight:(1) Opportunities：* Analysis on the major, We can learn management methods and techniques more professional than other students. There is no doubt that we will be more professional in management. And all companies need management staff. So demanding from the market, this profession is very promising.*WTO countries are facing a globalization situation, which provide more opportunity in a broader arena to show personal advantage. And the world economy is waking up from the financial tsunami in 2008, that would create more jobs.* It can’t be ignored that the ASU itself provides me with excellent hardware and software conditions. I have opportunity to participate in a number of research projects, applying my knowledge, accumulating more experience, and have many opportunities to contact with senior in industry.* I’m studying with many best students, which makes me have many occasions to learn from them and build good relationships with them.(2) Threats:* Globalization also means that international competition and challenges, companies demands for higher quality to individual. For example: employer hire people who know how to type 30 years ago, but they want employees know how to use computer, even programming.* There are so many excellent candidates participating in this competition while the opportunity is not necessarily equal. That will be a competition not only knowledge, but also for individuals to identify and seize chances to demonstrate my ability to test.3. Strategy(1) SO Strategy:*Keep studying hard to learn more knowledge and skills to improve my core competitiveness. *Participate in job training and corporate recruitment activities to exercise myself.(2) ST Strategy:*Learning expertise, review of engineering knowledge after-school in order to expand interview choices.。

五力模型英语The Five Forces model, developed by Michael E. Porter, is a strategic framework used to understand the competitive environment in which a company operates. Here's a breakdown of the model 英文版:1. Threat of New Entrants: This force considers the likelihood of new companies entering the market and the potential impact on existing players. Factors such as capital requirements, brand loyalty, and government regulations can act as barriers to entry.2. Bargaining Power of Suppliers: Suppliers have power over a company if they can significantly influence the cost or quality of the goods and services provided. The fewer the suppliers and the more unique their product, the more power they hold.3. Bargaining Power of Buyers: Buyers are considered powerful if they can push for lower prices, better quality, or more services. The more informed and price-sensitive the buyers, the more power they wield.4. Threat of Substitutes: Substitutes are alternative products or services that customers can switch to without much inconvenience. The more substitutes available, the more competitive pressure a company faces.5. Rivalry Among Existing Competitors: This force examines the intensity of the competition within an industry. Factors such as the number of competitors, industry growth rate, and the diversity of competitors can influence the intensity of rivalry.Understanding these five forces can help a company develop strategies to improve its competitive position and profitability. It's a tool that is widely used in business strategy and is applicable across various industries.。

英文版个人SWOT分析Personal SWOT analysisSWOT analysis table潜在内部优势（S）潜在内部劣势（W）内部环境①team spirit具有团队精神②Desire for knowledge渴望经验知识③Fearless challenge无惧挑战④Focus专注投入⑤Gentle humility性格温和谦逊⑥Persevere持之以恒⑦Compassionate and patient富于同情与耐心⑧High loyalty高忠诚度⑨Good at analysis, logical善于分析、逻辑性强⑩Work conscientiously,coherent办事认真、条理分明①Decisions are usually notdecisive做决定时通常不够果断②Lack of flexibility缺乏灵活应变③Sometimes not very confident有时不是很自信④Sometimes afraid of making mistakes有时怕出错⑤Irresolute and hesitant优柔寡断⑥Also at the stage ofknowledge, lack of experience还处于知识储备阶段，经验不足⑦The lack of leadership缺乏领导能力⑧Lack of creativity缺乏创造力潜在外部机会（O）潜在外部威胁（T）外部环境①The school offers manyactivities to enrich their ownstrength.校内提供很多充实自身实力的活动②The insurance industry hasbeen widespread concern, toobtain a certain development保险业受到普遍关注，得到一定发展③A general increase in publicawareness of insurance民众保险意识普遍增强④Legal and policy environmentgradually improved法律政策环境逐步完善⑤Insurance companies provideregular staff training and formedthe talent selection and incentivemechanism保险企业提供的定期员工培训和业已形成的人才选拔和激励机制①The insurance industry'scredibility crisis保险业的信誉危机②Office staff post tends tosaturation, the employmentsituation Severe内勤岗位趋于饱和，就业形势严峻③The domestic insuranceindustry competition pressureincrease国内保险业的竞争压力增加④At present our countryinsurance practitioners' lowincome目前我国保险从业员的收益较低⑤Employment thresholdincreased, the quality of staff andthe ability to significantly improve保险业就业门槛提高，员工的素质和能力有显著提高SWOT matrix analysis——SWOT矩阵分析SO依靠内部优势利用外部机会WO利用外部机会克服内部弱点Through the analysis to know that I have no desire to challenge, advantage of experience knowledge, various plus schools provide enhanced strength activities. I should actively participate in these activities, and learn new knowledge.Because insurance companies provide a lot of internship and internship training programs, we can participate in the insurance company training program to improve the experience knowledge of its own and in-depth knowledge of the insurance industry.ST利用内部优势回避外部威胁WT减少内部弱点回避外部威胁Because I can focus and persevere, during the period of University, I should strive to learn professional knowledge, enhance their own strength in order to adapt to the insuranceindustry demanding and more staff and more severe employment situation.I have a certain lack in communication, therefore, I will talk with good learning, and active in the association, to make up the lack of.In the appointment, pay more attention to the development of space position and non wage.Learn to think from the study life, the cultivation of independent ability.Summary：In general, the employment situation is not optimistic, my ability still need to improve, but I have a positive, not afraid of difficulties, march forward courageously heart, and have good quality unremittingly, dedicated. In addition, i has good at analysis, logical, structured work ability.Although I am not good at communication and i doesn't like entertainment, it helps me concentrate on learning and working, and have enough time to spend with family and friends.I was glad to be at ease.总结：总的来说，就业形势不容乐观，自身能力还需提高，但是我拥有一颗积极向上，无惧困难，勇往直前的心，并且拥有坚持不懈，专注投入的良好品质。