用友20周年营销手册final
- 格式:ppt
- 大小:8.06 MB
- 文档页数:75
资料范本本资料为word版本,可以直接编辑和打印,感谢您的下载用友软件白皮书地点:__________________时间:__________________说明:本资料适用于约定双方经过谈判,协商而共同承认,共同遵守的责任与义务,仅供参考,文档可直接下载或修改,不需要的部分可直接删除,使用时请详细阅读内容用友商业应用套件技术白皮书V1.0用友软件股份有限公司2007年7月提要持续增长的客户需求、瞬息万变的市场和日趋激烈的全球化竞争,企业必须不断提升自身IT及企业管理系统的敏捷性和适应性。
在多年企业管理应用软件领域的知识积累和经验沉淀基础上,用友软件公司(UFIDA Software Cooperation)推出了世界级商业应用套件产品UFIDA U9,全面支持SOA架构和最新技术创新,真正实现了“随需而变”的实时企业与全球商务的企业信息化价值理念。
完全SOA架构确保总体架构的合理规划,彻底消除应用孤岛,全面实现过程、人员和信息的实质集成、高度协调;降低集成成本和风险,降低维护成本。
选择完全SOA架构,是正确、长远和明智的决策。
为支撑IT及企业应用系统实现完全SOA架构,用友开发和推出了功能强大的、全面支持SOA开发的平台工具--统一应用平台UAP。
UFIDA U9全面支持业务模型库,支持先进的业务模式,推动客户实现业务模式创新;U9基于特征的装配,支撑个性化规模交付,更好地服务于企业用户;U9基于完全SOA架构实现集中式管理、分布式管理和混合式的管理,灵活的部署方式,推动敏捷企业的运作。
用友完全SOA整体解决方案,提供对UFIDA U9企业管理软件产业链伙伴(市场、销售、服务、行业开发、实施、支持、社区等)的全面支撑,为客户及产业链伙伴提供全面的扩展、互连和嵌入支持,实现个性化规模交付的件产业发展新模式。
版权所有2007-2010用友软件股份有限公司版权所有保留所有权利未经用友软件股份有限公司书面许可,本白皮书任何部分的内容不得被复制或抄袭用于任何目的。
成立 20 周年司庆创意策划方案英文版20th Anniversary Celebration Creative Planning ProposalIntroductionAs our company embarks on its 20th anniversary, it's an opportune time to reflect on our journey, celebrate our achievements, and look ahead to an exciting future. To mark this milestone, we propose a creative celebration that not only honors our past but also inspires our future endeavors.ThemeThe theme of our anniversary celebration is "Two Decades of Glory, Infinite Potential." This theme encapsulates our journey from humble beginnings to a respected industry leader, while also hinting at the boundless opportunities that lie ahead.ObjectivesTo recognize and appreciate the dedication and hard work of all employees.To celebrate our achievements and milestones.To create a sense of unity and team spirit among employees.To showcase our company's culture and values.To inspire employees for future success and growth.Key ActivitiesEmployee Recognition Ceremony: Honor employees who have made significant contributions to the company's success. This ceremony will feature testimonials from peers, awards, and a special performance by our employee choir.Interactive Exhibition: Display photos, videos, and artifacts from our two decades of operations. Employees and guests can interact with these exhibits using augmented reality technology, providing a unique and engaging experience.Community Service Day: Organize a community service event to give back to the society that has supported us. This will demonstrate our commitment to corporate social responsibility.Innovation Forum: Invite industry experts and thought leaders to discuss future trends and opportunities. Encourageemployees to contribute their ideas and insights, fostering a culture of innovation.Cultural Performances: Showcase the diversity of our employee base by hosting cultural performances from various backgrounds. This will not only celebrate our rich cultural heritage but also promote inclusivity and unity.Virtual Reality Experience: Provide guests with a virtual reality tour of our company's future vision, giving them a glimpse into the exciting possibilities ahead.ConclusionOur 20th anniversary celebration will be a momentous occasion that brings together employees, partners, and industry leaders to celebrate our past, present, and future. Through a series of engaging activities and performances, we aim to create a memorable experience that leaves everyone inspired and looking forward to the next two decades of success.英文版20周年庆典创意策划方案介绍随着我们公司迎来20周年庆典,这是一个反思我们历程、庆祝我们成就并展望令人激动的未来的绝佳时机。
用友软件u8系统用户操作手册(UFIDA U8 system user manual)UFIDA U8 system user manualI. system managementMain function:Reconciliation of sets of management, including the establishment, modification, backup, recovery, and delete accounting data.Unified management of the annual accounts, including the establishment, transfer, clear annual data, last year the data backup and restore the annual account data.Conduct unified planning, management and maintenance of operators and their rights.Clear the documents, lock, clear the abnormal tasks in time, etc..UFIDA Software default, the only system administrator for Admin, the initial password is empty. (suggest to reset the password)(1) how to set up accounts?The starting procedure UF ERP-U8 system service system management system (Admin operator) to determine the registration menu "account set menu set to enter the relevant account information (including account opening name, unit name, date, accounting system, accounting industry level dataaccuracy and length, etc.)(two) how do I set up an operator?Register with Admin, login, system management (i. e., the first 8 operations), permissions menuThe user adds input operator information (including operator code, name, password) to increase (increase here, confirm save)(three) how to set operator permissionsLogin system management with Admin identity (ibid.) "permission" menu permission first select the permissions set of account and accounting year, and then select the user to modify the authorization (i.e. in the relevant operation authority before me your attention, "+")If you want to set a user account manager, can be directly in the "tick" Account Supervisor(four) how to backup the accounting data?The system provides two backup modes: automatic backup and manual backupI. automatic backup: first, build a new folder on the local hard disk. The folder name is set as "UF automatic backup"". Then register with Admin, login system management (ditto), system menu"Auto backup plan" and "increase" input automatic plan number, automatic program name, the "frequency" for a week, "days" and "start time" is set according to the actual situation of the unit, "days" set for 7 days have already established a good selection of UF automatic backup folderThe last hit tick account and annual to choose the backup, click Add.Two, manual backup: first, on the local hard drive to build a new folder, folder name is set as "year + month + day manual backup", such as "20060925 manual backup."". Then take the Admin identity login system management (ditto) "account set menu" output "to choose the backup account check the system will automatically compress the process, wait a moment," select the backup "select just established" 20060925 manual backup "folder, click" confirm "" hard disk backup completed. "Ok. Finally, find the "20060925 manual backup" folder, and you will find two files, which show that manual backup is successful.Two, enterprise portal(1) basic setting1, operation methodRegister with operator as login, login, UF, U8 enterprise portal settings (enterprise portal, lower left), basic files2, special reminderThe content of the basic archives should be set according to the actual situation, not every item should be set up."Customer classification" refers to the unit in the day-to-day operation of the customer classification, and its classification standards are generally based on unit statistics need. So is the supplier classification. When setting, you must set the category and then set the file. If the customer is not selected when the account is set up, the supplier classification is not entered.In the setting of accounting subjects, if a subject chooses auxiliary accounting, then the subject does not need to set down subordinate detailed subjects, and the relevant detailed items are set in the corresponding basic setting. If the account receivable account, if the choice of auxiliary accounting "customer contact", then the subject of the relevant details should be set in the customer file.account setup is complete, or in new cash, bank subordinate subjects, such as the need to specify the cash bank accounts and cash flow based subjects, procedures for enterprise accounting archives portal settings specified to edit the specified subjects.When the initial balance is entered, the initial balance of the enterprise portal business ledger is set at the beginning of the entry periodIf a subject counts for quantity and foreign currency, the amount of the initial period and the balance of the foreigncurrency should be entered at the beginning of the entry period, and the amount of the local currency must be entered first, and then the amount of foreign currency balance will be entered.Non final course (data column is yellow), the balance is automatically calculated according to the balance of detail items.Red balance minus input?.The initial balance at the end of the certificate is read-only and cannot be modified.After the initial entry, the trial balance is made and the daily work can be done after the balance.(two) daily operation2.1 fill in the certificate1. document number: the system defaults automatically in chronological order. If you do not need the system automatic number, please hand number.Need to write the document number manual (mainly in vouchers, prompt whether vouchers off, "select" no "case), click the [[settings]] - GL - [options], click the" Edit "," modify system number "to" manual ", finally ok. This option can be modified at any time.2. if the subjects set the auxiliary accounting attribute, inthe fill in the certificate when the system will automatically prompt supplementary information, such as departments, individual projects, customers, suppliers, such as the number of. The auxiliary information entered will be displayed in the notes below the document.3. if you want to give up the unfinished entry input, according to the "line" button or the [Ctrl+D] key to delete the current entries.4. if you fill in the certificate used by the subjects for cash flow in the end of this article subjects recorded entries after the specified project cash flow of the entries as required. A conditional entry can be specified as a plurality of cash flow items, but the total amount must be consistent with the amount of entries. For the cash flow of the subject is not specified, such as specifying the project cash flow, in a record amount of input, click "flow" button, will pop up the cash flow of the specified window, ask you to enter the condition entries corresponding to the project cash flow.5. modify and delete documents5.1 modify the certificate must be modified in the "window" to fill in the certificate.In 5.2 after the lack of follow-up treatment, signed audit, directly find the need to modify the document can be modified.5.3, after the audit found the error, need to modify, cancel the audit directly, return 5.1 to modify.5.4, after accounting errors found, you need to modify, you need to cancel the account, cancel the audit and other operations, return 5.1 to modify.5.5, after checkout found errors, need to modify, you need to cancel the bill, cancel the account, cancel the audit and other operations, return 5.1 to modify.5.6 documents need to delete, in the "fill in the certificate" window, click on the [] - [single / recovery] will certificate void void. Click again [to make a copy of the document], select the month, click [OK]. At this point, the system will appear "whether the collation document broken" prompt window. If you need to retain the certificate number, select "no" and "yes", then the system automatically fills the document number.Note: the account must be final; the sum and the sum are not null; the scarlet letter is represented by "-". The cost of subjects, such as financial expenses in subjects, fill in the certificate, must be done in the debit, debit or debit (click on the blue and scarlet letter on the keyboard "-"). Otherwise, the number of reports is uneven.2.2 audit voucherNote: the audit and not made is the same person; leaflets or batch audit audit; cancel the audit by the audit can only cancel the signature signature; a certificate cannot be audited, modify, delete, cancel the audit is only the sign before they can modify or delete.2.3 billingShow the accounting report, for example, you want to pay the vouchers, some documents are not audited or not signed by the cashier, belong to the vouchers can not be accounted for, you can modify the prompt, and then billing. The following interface appears.When the progress bar is complete, the system will pop up and the account will be completed.2.4 period profit and loss carry over definition and transfer generation1. define period profit and loss carry over: click the [transfer definition] under the main menu [end of the system] and click [period gain / loss] to enter this function. Screen display [duration gain / loss setting] interface. At this time, in the "current profit account", enter the profit account for this year, click [determine], define the completion.2. period profit and loss carry over: click "transfer generation" under the system main menu [End], click [period profit and loss carry over] enter this function. The right window shows the [transfer generation] interface. Click [Select], then the system will automatically generate the certificate. At this time, you need to review and record this voucher.Note: the gains and losses during the transfer, check to do thismonth's daily business vouchers are accounting, if not accounting vouchers, in turn, the system will automatically prompt, if have accounting, can be carried forward.2.5 checkoutClick the checkout at the system main menu [end of the month] to enter this function. The screen shows the checkout wizard one - select the checkout month. Click the checkout monthClick "next",The screen display checkout wizard two checks the booksThe button in the "reconciliation", to check the system in checking accounts, in the reconciliation process, according to the "stop" button to suspend reconciliation, reconciliation is completed, click "next", the screen display checkout wizard three monthly report:Reconciliation is completed, click "next", the screen display checkout wizard three monthly report:If you need to print, click "print" to print monthly report. Click "next", the screen display four to complete the checkout checkout WizardIf you meet the requirements of the system will check, check, according to the "checkout" button to complete the work this month.If the bill does not meet the requirements, the system will not check out, appear belowClick "next", see the work report to find the reasons, revised again to check out.Note: checked the month can not fill in the certificate; there is no accounting voucher in the bill not; data backup advice before closing, to ensure the security of the data.2.6 cancellation of account and cancellation of accountA cancel the checkout: in the checkout wizard, you can select the month when you want to cancel the checkout, while holding the [Ctrl+Shift+F6] key on the keyboardB. cancel billing: in the reconciliation interface, while pressing the < Ctrl + H > key on the keyboard, the display / hidden menu will restore the status menu before loggingPress the < Ctrl + H > key before the certificate menu Press < Ctrl + H > after the keyChoose to return to the state at the beginning of the month? UFO report operationI. Introduction of basic concepts of UFIDA reporting system1, the system provides three major reports automatically fetching function: balance sheet, income statement, cash flow statement.2, report editing status: there are two kinds, one is "data" state; one is "format" state (report window left bottom) display.Format: mainly used for report format design, in the format of the state of the operation of this report, all tables and pages have an effect. In the format state, you can't do data entry, calculation and other operations. In this state, you can only see the report format, and all the report data are hidden.Data: mainly used for reporting data processing, through the fetch formula to take out the ledger data, in this state, used to manage the data of the report, such as input, audit data, increase or delete table, and other functions.Formats and data states can be transformed from one another to another3, table page: a UFO report can accommodate up to 9999 table pages, the table page in the "data" status can be increased or deleted, each table page data can be different.Two. Daily operation1., in the local hard disk new "UF report" folder, and then according to account sets and months to establish sub folder, easy to report storage.When 2. or three big reports need to be taken, click on the file above the window of the report window "open" to find the folder where the report is located, and select the folder you want to fetch.3. in the data status, you can automatically fetch from the ledger from the data above the key window - keyword entry - as follows.Take the number from the account: first, in the "data" status, enter the key word, enter units and date, date and other informationTo determine whether the system pop-up prompt retry, point "yes", starting from the system account access4 insert / append / delete table pageIn the data status, click "Edit" - insert "table" page, and others can refer to this method.Note: 1., after each time you take the data, you should pay attention to the preservation, so that next month can be built on the basis of the last few months. At this time you can add or insert a new tableTake the number 2. cash flow statement, need to be adjusted totake the number of system time month, for example: take the data of October, the bottom right - click the computer time, then there will be a window will be changed to October to january.。
SBU伙伴新员工营销岗前培训手册用友SBU营销人员快速进阶手册(V1.0)营销五问用友小型事业本部云贵办事处编2022-09目录第一问:我们卖什么?(我们有哪些产品)第二问:客户是谁?(目标客户画像)第三问:如何吆喝?(如何向客户介绍产品)第四问:客户使用后有哪些好处?(产品能解决什么问题)第五问:我们产品和同行相比有哪些优点?(和竞争对手相比差异化)第一问:我们卖什么(我们有哪些产品?)一、总体介绍:如何给客户总体介绍用友小型管理软件产品答:用友T系列管理软件是用友软件公司为满足成长型中小企业的管理信息化需求而推出了针对中小企业经营管理特点:随身而用、随势而用、随需而用的管理软件系列。
功能强大、简便易用的用友T系列管理软件非常适合软件使用人员电脑基础薄弱、单位缺乏专职电脑维护人员的中小企业财务及管理人员使用。
详细介绍T系列管理软件:T系列管理软件是为中小企业提供全程服务模式为核心运用的;通过在中小企业的不同发展阶段为企业提供优化的产品组合运用融合最新通讯技术与电子商务,帮助企业提升管理水平、提升管理效率、提升经营效益,打造中小企业转型升级的“加速器”,并陪伴企业成长全过程,帮助企业健康快速发展!二、T1商贸宝管理软件:主要是用于个人或门店小企业简单进销存管理应用,比较适合个人、个体工商户或规模比较小的商贸型企业/服务业等使用,软件便宜,最小的成本管理投入就能解决老板棘手的管理问题,软件简单、易用、实用、易升级扩展。
T1主要有以下产品:业单位会计核算及会计管理为核心,满足企业部门管理需要,重点解决企业会计管理中存在的管理不规范/核算不清晰不细致的问题,是一款优秀的会计管理软件。
产品优点:流程清晰规范、核算精细、功能完善、能及时核算准确的经营数据、简单易用完全满足广大财务人员的使用习惯。
用友T3有如下产品:四、T6管理软件:T6是用友公司专门为成长型商贸制造加工企业量身定制的一款综合管理软件,软件运用覆盖了企业财务、购销存供应链、生产制造以及人力资源等多方面全方位的管理范围。
用友软件销售合同范本1. 引言本合同由以下买方(以下简称“买方”)与以下卖方(以下简称“卖方”)签订,旨在就卖方向买方销售用友软件(以下简称“软件”)进行规范和约束。
为确保双方权益,买方和卖方应认真阅读、理解并遵守本合同内容。
2. 合同内容2.1 软件描述卖方将向买方提供以下软件:•软件名称:_____•软件版本:_____•软件功能描述:_____•许可范围:_____2.2 价款及支付方式买方应向卖方支付以下价款:•总金额:_____•支付方式:_____•支付时间:_____•税费:_____2.3 交付方式卖方将在收到买方支付的价款后,按以下交付方式提供软件:•交付方式:_____•交付时间:_____2.4 授权和许可卖方授予买方以下授权和许可:•使用许可:_____•安装许可:_____•副本许可:_____2.5 保修和技术支持卖方将根据以下约定为买方提供保修和技术支持:•保修期限:_____•保修内容:_____•技术支持方式:_____•技术支持时限:_____2.6 知识产权软件及其相关文档的知识产权归卖方所有。
买方不得对软件进行修改、复制、传播或出售。
如发现买方有上述行为,卖方有权追究其法律责任。
2.7 终止合同买卖双方可以根据以下情况决定终止合同:•协商一致:买卖双方协商一致决定终止合同。
•违约:一方违反合同内容,对方有权终止合同。
2.8 违约责任•买方违约:如买方未按时支付款项或违反其他合同条款,买方需承担违约责任,包括但不限于支付罚金或赔偿损失。
•卖方违约:如卖方未按时交付软件或提供保修和技术支持,卖方需承担违约责任,包括但不限于退还款项或赔偿损失。
2.9 争议解决在解决合同争议时,买卖双方应采取以下解决方案:•协商解决:买卖双方应优先通过友好协商方式解决争议。
•仲裁解决:未能通过协商解决的争议将提交仲裁解决。
3. 合同生效与变更本合同自双方签字或盖章之日起生效。
对本合同的任何修改或补充应经买卖双方协商一致,并以书面形式作出。
营销手册V1.0用友软件股份有限公司产品市场总部目录前言 (3)总体说明 (4)一、销售策略 (5)852促销策略 (5)U860预销售策略 (6)U860上市后的销售策略 (7)二、即将面市的用友ERP-U8V860 (8)U860是个什么样的系统? (8)三、U860相比U852有哪些重要的特性? (9)四、U860新品或重点产品推介 (12)财务会计新品推介 (12)供应链新品推介 (13)五、用友ERP-U8V860的新增功能 (16)六、U860竞争优势 (17)七、关于U860套件构成 (19)八、关于U860升级 (20)2004用友ERP-U8V860营销手册V1.0前言用友ERP-U8 v860(简称U860)作为用友公司在2004年一个旗舰式的产品,即将在11月上市。
随着发版上市的时间越来越近,大家都想尽快了解U860,最近产品市场总部收到了来自一线不同角色的电话咨询、邮件咨询,咨询的问题大致如下:销售员:U860最突出的卖点有哪些?U860包括哪些业务内容、主要解决客户什么问题?支不支持U860以前版本的升级?升级政策是什么?加密方式有没有变化?U860还有没有套件产品,有哪些行业套件?U860有没有原型用户?原型用户主要集中在哪些行业?从哪里可以拿到U860最新的演示版?现有U852产品不能满足客户的需求,U860可以解决,应该采取什么销售策略?。
售前顾问:想了解U860的核心理念是什么?最新的报价方案有没有出台?U860整体架构是怎样的?U860与U852产品想比有哪些不同,最突出的优势在哪里?U860与竞争对手的产品相比较优势在哪里?U860最新的应用解决方案有没有?。
实施顾问:U860各产品之间有没有实现无缝联接U860有没有实施手册U860的实施方法论出台没有?。
上述种种问题,简单归纳不外乎两大类第一类:关于U852促销的问题,即在新品未上市的9-11月的这段时间,如何做好U852的促销?第二类:如何尽快提升一线U860新品的营销能力,将U860的新特性传播到客户那里,如何把握U860的预销售?本次编写的“用友ERP-U8V860营销手册”,以下简称U860,侧重介绍财务&物流部分(制造部分营销指南,结合《2004’用友ERP-U8 V860生产制造营销手册V1.0 》学习参考),其他如U860管理会计、决策支持、OA、网络分销方面的营销手册后续提供,随时关注内部网“U860向你走来”专区发布信息,或电话咨询:(010)62986688-2860。
用友销售方法论(上海版)用友软件股份有限公司上海分公司EBU事业部销售方法指南(上海版)目录前言 (4)第一篇:基础篇 (5)1.1销售基本概念: (5)1.1.1 销售的定义 (5)1.1.2 销售的模式 (5)1.1.3 销售的种类 (6)1.1.4 销售模式定位 (6)1.2素质要求 (7)1.2.1 品质 (7)1.2.2 精神 (7)1.2.3 举止 (7)1.2.4 能力 (7)1.3专业销售技巧(Professional Selling Skills) (8)1.3.1 电话技巧 (8)1.3.2 拜访技巧 (9)1.3.3 开场白技巧 (11)1.3.4 提问技巧 (12)1.3.5 方案介绍技巧 (14)1.3.6 促进成交技巧 (15)1.3.7 异议处理技巧 (18)第二篇:专业篇 (20)2.1.整体流程 (22)2.2.五大核心步骤 (23)2.2.1. 开发商机 (23)2.2.2. 引导需求 (25)2.2.3. 建立标准 (28)2.2.4. 呈现价值 (30)2.2.5. 实现销售 (32)2.3.三种应用模式: (34)2.3.1. 快刀模式 (34)2.3.2. 顾问模式 (37)2.3.3. 战略模式 (42)第三篇:知识篇 (44)3.1.开发商机知识 (44)3.1.1. 寻找客户方法 (44)3.1.2. 接近客户方法 (44)3.1.3. 商机评估方法 (46)3.2.引导需求知识 (48)3.2.1. 参考案例库 (48)3.2.2. 软件知识 (51)3.3.建立标准知识 (66)3.4.呈现价值知识 (66)第四篇:工具篇 (66)4.1.标准模版 (66)4.1.1. 参考案例模版 (66)4.1.2. 第一封跟进信模版 (67)4.1.3. 第二封跟进信模版 (70)4.1.4. 第三封跟进信模版 (73)4.1.5. 商务邀请函 (76)4.1.6. 商务拜访函 (78)4.1.7. 调研协商函 (80)4.1.8. 项目报价书 (81)4.1.9. 标准合同模版 (82)4.2.应用表单 (82)4.2.1. 商机评估表 (82)4.2.2. 拜访检查单 (85)4.2.3. 选型评分表 (87)附件:《上海公司销售知识平台库目录》 (90)前言令之以文,齐之以武,是谓必取。
新兵训练营2011-10-14学习总结一、财务方面四步法之需求沟通和分析根源从面临的困难下手沟通以便达成共识:1.手工登帐效率低,对帐难2.报表编制效率低3.费用控制与分析难4.现金流量表编制难5.需要多套账时费时费力四步法之解决方案:1.提高效率,精确核对账目包含(凭证录入支持快捷键、支持月末自动结转、未审核凭证允许记帐、支持合并凭证打印、助记码批量生成、穿透式追溯查询)2.自动生成报表3.多部门精细核算实现费用控制与分析4.快速出具现金流量表5.快速出具多账套查询多企业、多年度账套四步法之举例:山东中正钢管,五个财务人员加一个总监,整天在忙碌,几乎天天加班,因为每个月有几百箱的凭证要填,大量的时间浪费在重复性工作上,上了软件从根本上解决了问题。
二、采购方面四步法之需求沟通和分析根源从面临的困难下手沟通以便达成共识:1.准确的采购数量确定2.供应商选择与评价3.采购付款控制四步法之解决方案:1.灵活的采购业务流程2.采购成本细核算(采购价、量监督;采购运费、暂估细核算)3.采购货、税全跟踪四步法之举例:没签单三、销售方面四步法之需求沟通和分析根源从面临的困难下手沟通以便达成共识:1.应收账款管控难2.客户关系维持难3.内部管理漏洞控制难4.销售员业务分析与激励难四步法之解决方案:1.灵活的销售业务流程2.有效的关键环节管控:3.资金账期(预警、信用管理、货票款对账核销、账龄分析、动态库存掌握) 4.价格管控(控制销售价格、历史交易参考、预估毛利、营销综合分析)5.全面收益分析与方便绩效考核(多种营销数据、考核指标统计分析)6.实时销售订单生产进度掌握四步法之举例:没签单四、库存方面四步法之需求沟通和分析根源从面临的困难下手沟通以便达成共识:1.库存控制难—减少占用2.成本核算困难3.盘点与库龄分析难四步法之解决方案:1.智能、动态监查库存状况2.保质期管理四步法之举例:没签单,没例证。
某公司20周年庆典活动完整策划方案精品一、活动主题:传承与创新,共筑辉煌咱们得有一个响亮的活动主题,对吧?那就定为“传承与创新,共筑辉煌”吧!这个主题既体现了公司20年的发展历程,也预示着未来的辉煌。
二、活动时间与地点1.活动时间:定在公司的生日那天,也就是10月18日,为期一天。
2.活动地点:选在公司总部的大草坪上,那里空间宽敞,氛围正好。
三、活动流程1.开幕式:早上9点,公司领导发表致辞,回顾公司20年的发展历程,展望未来。
2.主题展览:设立主题展览区,展示公司20年来的重大成就、产品变迁以及企业文化。
3.互动环节:设置多个互动小游戏,让员工和嘉宾参与其中,增进彼此的了解和友谊。
4.午餐时间:安排丰盛的自助餐,让大家尽情享受美食。
5.文艺表演:下午2点,举办一场精彩的文艺表演,包括舞蹈、歌曲、小品等节目,展示公司员工的才艺。
6.颁奖环节:表彰为公司发展作出杰出贡献的员工,以及优秀团队。
四、活动亮点1.主题展览:用现代科技手段,如AR、VR等,让嘉宾感受公司的创新成果。
2.互动游戏:设计富有创意的互动游戏,如“时光穿梭”、“拼图大赛”等,让员工和嘉宾在游戏中增进了解。
3.文艺表演:邀请专业团队打造一场高质量的文艺表演,让嘉宾感受到公司的文化底蕴。
五、宣传推广1.制作宣传海报、邀请函,通过公司内部邮件、群、社交媒体等渠道发送。
2.制作活动专题网页,实时更新活动进展,吸引更多人关注。
3.活动结束后,整理活动照片、视频,制作成纪录片,在公司内部播放,并在社交媒体上分享。
六、费用预算1.场地租赁:10万元2.活动布置:5万元3.餐饮费用:8万元4.文艺表演:6万元5.宣传推广:3万元6.其他杂费:2万元总计:34万元注意事项:1.天气因素:庆典活动在户外举行,得考虑天气变化,比如下雨或者太热。
解决办法:提前查看天气预报,准备充足的遮阳伞和雨具。
如果天气实在不行,可以考虑临时搭建一个室内场地。
2.安全问题:人多的场合,安全第一,特别是食物安全和活动现场的安全。
网络财务世纪风潮——用友软件"千禧之旅"整合营销传播案例一、项目背景1999年,国家宏观经济形势趋好,信息技术领域围绕着网络和电子商务高潮迭起,政府上网工程带动了企事业单位在上半年对信息化的投资。
但随着2000年逼近,出于对千年虫的担忧,用户在下半年对IT现实投资趋于谨慎。
在财务软件行业,基于1998年和1999上半年各家企业的品牌宣传推广,市场竞争更趋激烈,尤其是金蝶公司采取影子策略,在"数字化管理","网络财务"等概念上亦趋亦随,在品牌宣传上刻意模糊与用友的距离。
金蝶1999年上半年投入较大资金举办题为"揭开管理新生活"全国巡展,市场反映良好,并有较明确的上市融资、扩大市场运作趋势。
用友公司1999年上半年承接1998岁末势头,销售增长强劲,但8月份后增长趋缓,以至于既有"淡季不淡"之喜,又有"旺季不旺"之忧。
为完成年度销售计划,以良好业绩迎接公司上市,考虑宏观经济环境和有效遏止竞争对手成长,决定策划、实施一次大规模企业形象(品牌管理)公关推广活动,以进一步强化公司品牌形象,扩大市场竞争优势。
二、项目策划公关目标:1、提升品牌形象:提升公司创新进取、坚实可靠的行业领导者形象。
通过强势活动,在销售高峰期间极大提高用友的知名度,拉大与竞争对手的形象差距,强化用户对用友的品牌偏好度。
2、倡导网络财务:进一步传播在网络时代用友的理念及战略,抢占网络时代制高点,压制竞争对手的宣传攻势,延缓竞争品牌的抢滩速度,保持用友在财务软件领域的竞争优势。
3、有效促进销售:在品牌形象和产品概念深入人心的情况下,力推公司产品和行业解决方案,并发布促销方案,结合后续活动,向年度销售计划冲刺,同时抑制竞争增长。
总体策划:基于上述背景,在整体考虑1999年下半年市场活动时,为达到预期目的,用友提出的口号是:最优秀的策划最到位的执行最有力的支持为此,用友决定运用品牌管理、整合营销概念,在所有推广活动内容策划、操作形式,在公关、宣传、广告、布展、讲座等传播策略上要求全局统筹,重点突出公司品牌形象,相互呼应,以期实现效果最大化。