外贸商务英文函电例文询盘,报盘和还盘
Revised by BETTY on December 25,2020 Enquiry,Offer and Counter-offer
(询盘，报盘和还盘)
General Enquiry（一般询盘）
Dear Sirs,
We learn from your adertisement in China Trade
Directory that you are producing Chinese toys for are
quite interested in your products.
Would you please send us as soon as possible yourt
illustrated catalogue and the lastest price
list,together with any samples you can let us have.
We are given to understand that you are able to supply
large quantities at attractive your infromation,there
is a steady demand here for Chinese toys of high are
not particularly high,but good prices can be obtained
for fashionable designs.
We are looking forward to receiving your immediate
reply.
Your truly
Reply to the above
Dear Sirs, Thanks for your enquiry dated October 10, and your
向客户进行询盘
1. 文体介绍 在对外贸易中，询盘，也叫询价（inquiry或enquiry）是买方或买方对于所要购买或出售的商品向另一方作出的询问。询盘是交易的起点，可以分为：
普通询盘（a general inquiry）:索取普通资料， 诸如：目录（a catalogue）、价目表或报价单（a price-list or quotation sheets）、样品（a sample）、图片（illustrated photo prints）等。
具体询盘（a specific inquiry）: 具体询问商品名称（the name of the commodity）、规格（the specifications）、数量（the quantity）、单价（the unit price FOB… CIF…）,装船期（the
time of shipment）、付款方式（the terms of payment）等。
询盘一般多为买方向卖方发出，买方通过询盘信，简明扼要的向卖方了解一般的商品信息。利用E-mail 写询盘信，无须写的过分客气，只需具体、简洁、措词得体。有的询盘信开门见山，直截了当说明订购打算，希望对方给予一定优惠条件；有的询盘信则以征询信息的方式，不许下订货诺言，以避免结果未订购可能形成的日后交易中的障碍 。
2．实用范例 Subject: Enquiry
Dear Sir,
We are interested in buying large quantities of steel screws in all sizes.
We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England.
It would also be appreciated if you could forward samples and your price-list to us.
counter offer的案例
Amy：
请教大家-个问题
一Case背景:人选已经接了offer,约定4月1日入职。提离职后领导挽留，分别与直属领导和直属领导的领导各聊了两轮，前 面几轮沟通只是挽留没有实质的条件，最后- -次和大领导沟通， 直接内部涨薪35%左右(超过 了客户offer薪资15%左右)打破公司历史记录，同时权利范围、管理团队的规模都有变大。人选陷入了犹豫。。。
一我的打法: 1.最后才释放条件没诚意2.涨幅这么大有猫腻3.离职已经提了同事也知道了留下来影响不好4.offer接了不去影响自己圈内口碑
一人选想法: 1.释放的条件真香,尤其是负责的业务很打动自 己2. 客户公司的业务也不差也是自己想做的，只是那边更0-1，面临挑战更大。目前自己内心很犹豫，感觉都是各有利弊不知道怎么选。
一我的方案:打算按照马老师的谈offer八大要素同时结合人选关注的点，做量化打分，在和人选聊聊，然而我自己打完分两 边分数是-样的! ! !求助群内各位老师和小伙伴，大家有没有啥建议给到我呀山
一备注:人选虽然是高管但是性格非常犹豫
马老师回复:
1.你和人选:
*你和人选见过吗?和人选的关系如何?
*人选之前想要跳槽，是因为什么原因，你还有记录吗?这些原因，必须可以用!
2.老板和人选:
*人选和直属老板之间的关系，还能坚持多久?
* 35%是其他人的涨薪挪移，会影响他接下来的同事合作吗?用 了同事的钱，万- -有人不爽爆发，他顶得住吗?管的聊吗?
*万-哪天，领导告诉他，这个35%要从你的xx费用中出，他吃得消吗?
*他也是个管理，没见过这种事情吗?
*直属老板都没打算留他，知道这里的猫腻吗?
3.钱和人选:
* 35%算到每天是多少?同样的事情，他能坚持多久，想象一1下。同样的痛苦，每天多少钱? 每天少拿多少钱，不要这样的痛苦，是不是更爽?
4.客户和人选:
客户端的帮助，你要先和客户沟通，在商定个策略。问问客户/意思。如果客户说:不来拉倒。那你就知道你和人选说话的大公和深度了!
Offer and Counter-offer
An offer is a reply to an enquiry from a customer. It is often made by letter, fax or
e-mail which is used the most now. All the information should be written clearly in
the offer. This can be regarded as the first step in business negotiation. Of course
futher discussion about the price, time of shipment, payment terms and so on may be
setted throught the exchanging of more letter,faxes or e-mails between the two
parties.Generally speaking, an offer to an enquiry from a reqular customer is normally
fairly brief, and needn’t be more than polite and direct. A satisfactory quotation will
include the following:
1. An expression of thanks for the enquiry.
2. Name of the goods, quality, quantity or
specifications.
3. Details of prices and of what price cover,
such as freight, insurance, discount, and
