给老板写邮件的七大必杀技如果你希望电子邮件能有效地传递信息，那么就一定要去揣摩读者的心态。
亚马逊（Amazon）上关于“商务写作”方面的书将近有6,000种，再让你读这方面的相关内容，你或许会觉得难以理解。
不过，一旦你把从书中学到的付诸实际，你就会发现你的邮件仍然无法实现那个最终的目标——让读者作出你想要的回应。
一封出色的电子邮件能够说服读者采取特定的行动，比如：批准一份投资方案、提供信息、同意提供一份证明或者接受邀请等。
因此，如果你的邮件无法让读者按照你的希望采取行动，你就浪费了别人和自己的时间。
以下是能帮你写好邮件的七个建议，这些都是从我担任战略顾问的25年经验中总结而来。
这七大诀窍有一个共同点，那就是都非常注重揣摩阅读者的心理。
为什么这一点非常重要？在对方收到你发出的邮件后，他就会马上在心里将你的邮件进行分拣归类，很有可能就归入了那些糟糕的类目下，比如：“忽略并归类为垃圾邮件”、“以后再读”、“现在读，但不采取行动”等等。
而显然，你所期望的是对方将你的邮件归类为“现在看并马上采取行动”。
如果想要你的阅读者做出积极的回应，懂一点社会心理学和行为经济学会对你有所帮助。
具体来说，关于这两个领域的一些基础知识，有两本书非常值得一读。
第一本是罗伯特•希尔蒂尼（Robert Cialdini）的《影响力：说服的心理学》（Influence:The Psychology of Persuasion），这本书对顺从行为进行了心理学分析，即什么因素能让一个人答应他人的要求；另外一本是由理查德•塞勒（Richard Thaler）和卡斯•孙斯坦因（Cass If you really want to get your message across, make sure you understand the mindset of the person you’re emailing.Amazon AMZN 1.60% lists close to 6,000 book titles on “business writing.” You might wonder why you need to read anything else on the subject. Well, once you start practicing what you’ve learnt from many of these books, you might find that an email of yours still fails to achieve its ultimate purpose: to evoke the response you want. A good email persuades its reader to take a specific action, such as: approve an investment proposal, provide information, agree to provide a testimonial, or accept an invitation. So, if your text doesn’t get your reader to act as you intended, you have wasted both your and her time.Below you’ll find seven tips to help you be a better email writer, which I have drawn from my 25 years’ experience as a strategy consultant. What these seven tips have in common is that they focus on the psychology of the reader. Why is that important? As soon as a reader receives a text, he mentally pigeonholes it into one of several, possibly damning categories: “ignore and ditch,” “read later,” “read now, but no action.” Obviously you want your reader to pigeonhole your t ext in the “read and act now” slot.Sunstein）合著的《推动力》（Nudge），这本书对各种系统进行了分析，帮助人们提高作出对自身更为有利选择的能力。
