英语商务函电PPT-Unit2 Establishing Business Relation

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外贸英文函电Unit2 Establishing business relations

Useful Expressions 讲解
1.How his name is know
1)obtained/heard/learned/indebted your(fax number/business scope/products/E-mail address)from… e.g we have obtained your information from China council for the Promotion of International Trade in Beijing.我们从北京的中国国际贸易促进委员会那里获悉了贵公司的信息。 2) have one’s name and address from….. e.g we have your name and address from the Commercial Counselor’s Office of your embassy in Beijing and are now writing to you for the establishment of business relation 我们从贵国驻京使馆商务参赞处获悉贵公司姓名及地址，现特致函与贵公司建立业务关系
establishingbusinessrelationspartsbusinesslettersdatalineinsidenamecomplimentaryclosesignatureretrospectessentialpartsattentionlinesubjectlinereferencenotationcarboncopynotation抄送postscriptoptionalpartscourtesyconsiderationcompletenessclarityconcisenessconcretenesscorrectnesswritingprinciplesbusinesslettersindentedform缩格式blockedform齐头式modifiedblockedform改良齐头式layoutbusinessletter所谓缩格式信函有以下特征日期靠右具体收信人和事由居中结尾敬语和落款偏右齐头式特征除信头外全部左对齐段落间用空格改良齐头式兼具缩格与齐头的特征案号和日期靠右落款偏右其他全部左对齐envelopaddressingdoinginternationaltradevitalstepestablishbusinessrelationspromotegoodwillpotentialdealers

外贸函电unit2(第三版)ppt课件

Part 1 Basic Knowledge Concerned
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement/desire/wish to establish a business relation with the addressor and indicating the action you are going to take.
Unit 2 Establishing Business Relations

Unit 2Establishing Business Relations《外贸英语函电》PPT课件

transferred to us for attention.As the items mentioned in it fall within the scope of our business activities，we shall be pleased to enter into direct business relations with you.We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equipment in Thailand.We are exporters of the same lines of business，having a business background of some 40 years，and are now particularly interested in exporting to your country Electronic Products of all types.
We are confident that we shall be able to give you big orders if you would cooperate with us on delivery，price and quality.
We look forward to establishing a friendly relationship with you soon. Yours faithfully，
In the meantime，we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.

外贸英语函电Unit 2 Establishing Business Relations

From the E-mail sent back by our Toronto Office, we know that you are one of the firms of good standing and reliability in Toronto and are particularly interested in the export of various papers to China.
Unit Two Establishing Business Relations
(建立贸易关系)
国外市场寻找新客户的主要渠道：
❖ Internet ❖ Exhibition and trade fairs ❖ Banks ❖ Advertisements ❖ Chamber of Commerce ❖ Trade directories 行业名录 ❖ Commercial Counselor’s Office 商务参赞处 ❖ Market investigations ❖ Enquires received from foreign merchants ❖ Self-introduction or introduction from his business connections ❖ a branch office or representative abroad
By this letter, we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference.

商务英语函电02Establishing Business Relations

Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Knowledge Objective
Knowledge Objective
1．Get acquainted with the channels of seeking business opportunities
Skill Training
Summary of Project
Business Situational Design
Business Situational Design
Situation: Shenzhen Good-luck Digital Technology Co., Ltd. is a professional exporter and manufacturer of car audio products. Established in 2002, the company has been striving to develop high-technology car entertainment products to meet the requirements of the markets and customer’s satisfaction. The Compamy established long-term business relationship with regular customers from Germany, France, Spain, Sweden, Italy, Portugal, Russia, Brazil, Colombia, USA, Canada, Israel, Turkey, Indonesia, Egypt and 20 other western countries and regions. It welcoms more potential buyers to establish friendly cooperation based on mutual benefits. Tel: 0086-755-83456789 Fax: 0086-755-83456789 Website: Address: 1818, Building 8, Longhua Street, Bo’an District, Shenzhen, China

Unit-2-Establishing-Business-Relations-1ppt课件

• 5. approach v. 与……接洽
e.g. We have been approached by several buyers for the supply of walnuts.
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Notes to Letter One
பைடு நூலகம்
6. state-operated corporation 国营公司 7. handle v. 经营
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Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的
e.g. Please let us have your pricelist covering your typewriter
12. sth. be of interest to sb. 使感兴趣 , 有兴趣
2
Exporter’s Self-Introduction
3
Sum-up
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Introduction
Just as a factory requires a complete set of
machinery to proceed with production, so does a
over radio, on TV and so on.
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Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.

外贸英语函电-unit2 Establish business relationshipPPT

❖ Eg. Please deal with the order carefully.
❖ 请认真处理这一订单.
.
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❖ Transact . V 办理；处理；做交易
❖ Eg. This sort of business can only be transacted in private.
❖ 这种事只能私下处理 ❖ Transaction n. 处理；业务；交易
❖ 香港贸易公司已将贵公司名称及地址转交我方，兹去函与你联系，愿与你方建立贸易关系。
❖ 4. We’d like to thank you for your letter of June 7offering your services and should be glad to discuss the possibility of expanding trade with you.
求 ❖ 4. a range of 一系列，一整套
.
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❖ 5. Meet your interest ❖ 满足你方兴趣；使你方满意 ❖ 6. specific enquiry 具体询盘 ❖ 7. quotation 报价 ❖ 8. in the meantime 与此同时
❖ 9. the conclusion of the first transaction between
.
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❖ 18. especially adv 特别,尤其(表强调) ❖ 19.develop economy 发展经济 ❖ 20.be confident that… 对…有信心/确信(后接
从句) ❖ be confident of (in)… (后接名词) ❖ 21.order n. 订单 ❖ big orders 大量订单

外贸函电课件unit2

Be recommended to… by…..
Market survey
3) we are giving to understand that you
are potential buyers of Chinese silk, which comes within the frame of our business activities
3) We understand that your corporation handles foodstuff for export.
Handle in the line of
cover/ engage in
Involve in/ specialize in
Self-introduction—reference to your standing
Aims of the letter—general aim
1.The purpose of this letter is to explore the possibilities of developing trade with you. 2.We wish to establish business relations by the commencement of some practical transaction 3.I am writing to resume the business partnership between the two company
承蒙介绍
4.We owe…to…
Practice

承蒙太平洋贸易有限公司的介绍，我们得知你们是美国轻工业产品的主要出口商之一。
Self-introduction by the company

商务函电Correspondence 2 Establishing Business Relations共26页文档

China in Beijing. 在北京的中国银行已把贵公司介绍给我们了。
Your name has been (kindly) recommended ／ introduced ／ suggested ／ brought forward ／ given
to us by Citibank, Shenzhen office.
We invite you to send us details and prices, possibly also samples, of such goods as you would be interested in selling, and we shall gladly study the sales possibilities in our market.
Therefore, the establishment of business relations is one of the most important undertakings in the field of foreign trade.
19.09.2019
2
Lead-in
Sequence of International Trade
We look forward to your favorable reply.
Yours faithfully,
19.09.2019
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Sample Analysis – Letter 2
Dear Sirs,
We owe your name and address to the Bank of China, New York Branch, which told us that you specialize in the export of Chinese textiles and cotton piece goods.

国际商务函电第二章Unit02 Establishing Business Relations

Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
1. prospective adj. 潜在的可能的预期的 prospective buyers 可能的买主 prospective business partners 可能的贸易伙伴
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enquire into 调查 e.g. The buyer claimed that the goods were
damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了，但是我们必须亲自调查这件事情。
Objectives
通过本章的学习，帮助学生掌握:
❖ 寻找潜在客户的方法 ❖ 要求与对方建立贸易关系的书信的撰写 ❖ 要求建立贸易关系的书信的回复
Unit Two Establishing Business Relations(建立贸易关系)
Introduction
Channels through which information can be obtained:
a brief introduction of one’s own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.

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1．首先说明信息来源; 2．写信的目的; 3．对你的公司作一个简单的介绍; 4．表达与对方合作和早日收到回复的愿望。

1．首先说明信息来源:如何取得正规可靠的印象（information channel/ information sources） The source of information （how you learned of his company）

出口商主动联系进口商目的：（1）扩大交易地区及对象； expand our products into （2）建立长期业务关系； establish long- term business/trade relations with you （3）拓宽产品销路。 expand our products
4、市场调查
Market survey market investigation

Introduction
7. desirous adj.想要的，渴望的 △ be desirous to do sth 热切盼望做某事 be desirous of 接动名词渴望做某事 They are desirous of entering into direct trade relations with you.

trading
company trade in goods trade in services
5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.

for sale 待售 on sale上市 to push the sale of sth推销某种产品 to push sales of sth推销某种产品 to promote the sale of推销某种产品 The apartment is for sale. Men’s shirts are on sale. We are doing our utmost to push the sales of your goods here.

be in good business relations 与某人关系良好 be on good terms with sb 与某人关系良好

4. trade: v.做贸易；做生意；经营； trade with sb 与某人做生意 trade in sth 经营某种生意

（1）We trade with merchants all over the world on the basis of equality and mutual benefit. （2）They mainly trade in the import and export of textiles.

6、sale n. 销售做具体名词时，必须用复数形式 to study the sales possibilities 研究销售的可能性 Sales Contract销售合同 Sales Confirmation销售确认书 Sales Department销售部 Sales account销售帐 Sales laws销售法 Sales tax销售税 Sales manager销售经理

（3）We are writing this letter to you for the purpose of establishing long term trade relations. （4）We want to establish direct business relations with you.

Inting Letters of Establishing Business Relations
This kind of letter usually includes:
1. A brief mention of how you obtained your potential customer’s name. 2. The purpose of the letter. 3. Introduce yourself and ask for the customer’s information concerned; or provide the customer with the concerned firms or banks for inquiries. 4. express the expectation of receiving the response.

2．写信的目的 The intention of writing the letter what kind of business you want to do with them，e.g. to purchase their products, to sell your own products, to enter into a joint venture with them, etc.
Banks银行 Trade association 行业协会 Business House of the same trade 同行商行 Chambers of Commerce both at home and abroad 商会 Commercial Counsellor’s Office 商务参赞处 Chinese Commercial Counsellor’s Office in foreign countries 中国驻国外的商赞处 The branch office or representative abroad/business office 商务办事处 Mutual visits by trade delegation and groups 工商团体/代表团 Self-introduction to the company自我介绍 The introduction from his business connection 第三方公司介绍 Other customers’ introduction其他客户的介绍 Enquiries received from the customers abroad

[Useful expressions]
Your company has been kindly introduced to us by… We owe your name to the … We learn through …that … We learn from… that… On the recommendation of…

recommend v 推荐；建议 recommendation n.介绍；推荐（1）Your firm has been recommended to us by the Chamber of Commerce in Tokyo, Japan. （2）They recommend that we try the European market. （3）We recommend concentration of offers.
2、互联网、企业名录、各种传媒广告
Internet websites互联网 Yellow book/page黄页 Trade Directory行业目录 Advertisements专业报刊、杂志广告 Newspapers, magazines and other medias 报纸、杂志和其他媒体

情景搭配用语： We are willing to enter into business relations with you. We express our desire to… We are now writing you for the… We are desirous of…

（1）As this commodity falls within the business scope of our corporation, we shall be pleased to enter into business relations with you. The scope of business: the line of business. （2）We are willing to establish business relations with your firm on the principle of equality and mutual benefit.

3、交易会、展览会
Attendance at export commodities fairs 专业展会、展览会、交易会 Contact at exhibitions held at home or abroad 展览会

China Import and Export Fair (Canton Fair)

8. inquiry n. 询问，询价，调查 make an inquiry to sb向某人询问 make an inquiry about sth询问某种商品的价格 make an inquiry into sth调查某事 inquiry-office问事处 inquiry-desk询问台，问事处 Inquiry Note = Inquiry Sheet 询价单

Introduction
The channels of obtaining the information
How to get the information of the new customers?
1、银行、商会、驻外使馆商务参赞处、商务办事处、第三方公司的介绍