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3, Long lead times are required for creative printing and mailing .
4, Producing direct mail materials entail the expense of using various professionals - copywriter, artists, photographers, printers, etc.
script is properly structured有组织的.
Advantages
6, It's outsourcing外包 set-up cost is minimal 7, Increased efficiency since you can reach many more prospects by phone than you can with in-person
Advantages and Disadvantages of
Direct mail ,Telemarketing and Internet
Direct mail
Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product literature with ordering opportunities; sales letters; and sales letters with brochures.说明书
Disadvantages
1, Some people do not like receiving offers in their mail, and throw them immediately without even opening the mail.
2, Resources need to be allocated分配 in the maintenance维护 of lists, as the success of this kind of promotional campaign竞选运动 depends on the quality of your mailing list.
Advantages
1, Your advertising message is targeted to those most likely to buy your product or service.
2, Marketing message can be personalized, thus helping increase positive response.
3, Your message can be as long as is necessary to fully tell your story.
4, Effectiveness of response to the campaign can be tal control over the presentation of your advertising message.
6, Your ad campaign is hidden from your competitors until it's too late for them to react
7, Active involvement - the act of opening the mail and reading it -- can be elicited from the target market.
sales calls. 8, Great tool to improve relationship and maintain contact
with existing customers, as well as to introduce new products to them
.9, Makes it easy to expand 扩大sales territory范围 as the phone allows you to call local, national and even global prospects.
2, It's easy to prospect and find the right person to talk to.
3, It's cost-effective compared to direct sales. 4, Results are highly measurable. 5, You can get a lot of information across if your
effective system for introducing a company
to a prospect and setting
up appointments.
Advantages
1, Provides a venue会场 where you can easily interact 相互影响 with the prospect前景, answering any questions or concerns they may have about your product or service.
4, Can be expensive, depending on your target market, quality of your list and size of the campaign.
Telemarketing
Telephone sales, or telemarketing, is an
