高中英语 模块四 Unit1 Advertising 6导学案 新人教版必修4

高一英语模块4Unit1Advertising词汇教学案（译林牛津版高一英语必修四学案设计）高一英语模块4 Unit 1 Advertising词汇学案主备: 阚德琴1. be used to(1). be used to do sth. 被用来做某事.This computer is used to do the accounts. 这台电脑用来算帐.(2). be/ get used to (doing ) sth 习惯于(做)某事.You will soon get/ become used to the life here. 不久你就会习惯这里的生活的我习惯于早起. I am used to getting up early.(3). used to do sth 过去常常做某事.我过去通常骑自行车上学. I used to go to school by bike.(小试). 1. Plastics can C many kinds of thingsA. used to makeB. be used to makingC. be used to makeD. used to making2. Although the stick is used to D us from dangers in the forest, I am not used to___ it.A. protect; useB. protecting; usingC. protecting; useD. protect; using3. When he was a boy, he A in this river.A. used to swimB. used to swimmingC. was used to swimD. used to be swimming2. persuasive adj有说服力的, 令人信服的persuade vt 说服; 劝服 persuasion n说服; 劝服persuade sb to do (into doing sth) 说服某人做某事persuade sb not to do (out of doing) sth 说服某人停止做某事, 劝阻她终于说服了她儿子去上大学. She finally persuaded her son togo to college.He persuaded me out of the idea of dropping the experiment.他劝服我打消了中断试验的想法.(注意) persuade 表示“已劝服”, 强调动作的结果; 如果表示劝说某人做某事, 未必获得成功, 则应说advise sb to do sth 或try to persuade sb to do sth.(复习 advise和suggestion的用法.)3. lie vi 撒谎 n 谎言, 谎话Facts never lie. 事实从不骗人.Lies cannot cover up facts 谎言掩盖不了事实.lie -------- lied --------- lied ---------lying 说谎lie -------- lay ---------- lain -------- lying 躺着lay --------laid --------- laid -------- laying 放, 置, 产卵, 下蛋The girl D on the ground _________ to me that she had ______ the book on the shelf.A. lying; lay; laidB. lay; lied; lainC. lie; lied; layD. lying; lied; laid4. lead vt 过(某种生活); 领导; 引导Who is going to lead the expedition? 率领The servant led the guests upstairs. 带领The dog is leading a blind man across the street. 带路, 牵引What led you to believe the story? 致使, 使得We are leading a full life. 过(某种生活 )(联想) lead /led/ n 铅; (铅笔中的)铅心leader n 领导者leading adj 第一位的; 主要的; 最重要的(拓展) lead a …life 相当于live/ have a … life 过着……的生活lead to 通向; 导致 (to是介词)lead sb to do sth 导致某人做某事.5. intended adj (为…而) 打算的/ 设计的be intended to do sth 打算被用来………(被动)intend sb/ sth to do sth 打算使某人做某事 (主动)intend to do sth 想做某事, 打算做某事be intended for 为…而打算/ 设计的He intends to study abroad next year. 他打算明年到国外学习He intends his son to manage the company. 他打算让儿子经营公司.This dictionary is intended for children. 这本字典是给小孩用的6. recommend vt 推荐(1) 推荐; 推举; 介绍I recommended him for a post 我给他介绍了个工作Recommend sb as a good cook 推荐某人说他是个好厨师Can you recommend a good dictionary to me? 你能向我介绍一本好的词典吗?(2) 劝告; 建议I recommend that you inquire about the job. 我建议你打听一下这项工作The doctor recommended the patient to take his advice. 医生劝病人接受他的忠告.7. up to (1) 多达 (2) 直到, 不多于 (3) 正在忙于某事 (4) 由…来决定 (5) 可与某事物相比较 (6) 能胜任Count up to twenty 数到20Up to now she has been weeping 知道现在她还在哭What is he up to? 他在做什么?-------- Where shall we go to spend the weekend?-------- It’s up to you . 由你决定up to one’s usual standard 达到某人平时的水平He is not up to the part of Othello 他不能胜任奥赛罗的角色(归纳) up to now 直到现在(与现在完成时连用)It’s up to do sb to do sth 做某事是某人的责任Sb be up to (doing ) sth (1) 某人能胜任(做)某事 (2) 正在干, 从事着 (尤指坏事)1．His younger brother is not A to him.A. similarB. alikeC. likeD. equal2. He persuaded me B lending him all my savings.A. ofB. intoC. toD. out3. The band has gone on tour to C their new album.A. riseB. encourageC. promoteD. support4. The goals B he had fought all his life no longer seemed important to him.A. after whichB. for whichC. with whichD. at which5. He is connected C the Smiths by marriage.A. toB. byC. withD. from6. Does Robert say anything that D you especially?A. agrees withB. applies forC. attracts toD. appeals to7. Don’t make yourself D a tiresome manA. to beB. beC. asD. /8. They are A a happy __________.A. living; lifeB. making; liveC. having; liveD. spending; life9. Mr. liu said “My pay B 3 times this year”.A. was raisedB. has been raisedC. has risenD. was being raised10. It is said in Australia there is more land than the government knows CA. it what to do withB. what to do it withC. what to do with itD. to do what with it11. The right words at just the right time could totally make someone’s life DA. changeB. changingC. to changeD. changed12. A new cinema D here. They hope to finish it next month.A. will be builtB. is builtC. has been builtD. is being built13. Both the concerts will be broadcast A in a minute.A. liveB. aliveC. livingD. lively14. When D help, one often says “ Thank you ” or “It’s kind of you ”A. offeringB. to offerC. to be offeredD. offered15. You need a B rest, for you look so tired.A. completedB. completeC. completingD. completely16. Public A of the problem will make the government take it seriously.A. awarenessB. existenceC. evidenceD. offer17. She says I ignored her, but I didn’t BA. meanB. mean toC. be meant toD. mean for。

高一英语模块4 Unit 1 Advertising 课文语言点学案(译林牛津版高一英语必修四学案设计)高一英语模块4 Unit 1 Advertising 课文语言点学案主备: 阚德琴1. One toothpaste ad says “Bright-teeth fights bad breath!”fight for 为(事业, 自由, 真理, 权利等)而斗争.fight against 接事物名词“为反对…而斗争” ; 接人和国家名词, “与…战斗”fight with 只接表示人或国家的名词. “同(和)……并肩战斗”They are fighting for freedom and independence.They are fighting against oppression.They fought against the enemy.They fought with France against Germany in the war.The goals B he had fought all his life no longer seemed important to him.A. after whichB. for whichC. with whichD. at which2. Not all ads play tricks on us though.⑴. 部分否定. “并非所有, 并非都”, 其句式结构为:Not all (both, every)…… = All (Both, Every)…not…(翻译: 两种) 并非所有的书都有帮助.Not all the books are helpful.All the books are not helpful.并非他们两个都会讲英语.Not both of them can speak English.Both of them can not speak English.⑵. 全部否定 neither, nor, none, nobody, no one, nothing没有一个答案是正确的.None of the answers is/ are right.3. PSAs are meant to teach us and help us lead better lives.mean to do sth 打算做某事mean doing sth 意味着……mean sb to do sth 打算让某人做某事be meant to do sth 得做某事, 必须做某事be meant for 打算给予; 打算作……用These rooms are meant for the children’s centre.Being a student means studying hard (努力学习)I didn’t B to take a taxi but I had to as I was late.A. supposeB. meanC. hopeD. think4. That is why we are considering repackaging our chocolate bar as well.⑴. consider 考虑 + (名词, 代词, 动名词, 从句, 连接词+不定式)We must consider the matter carefully.我们必须慎重地考虑这件事.你愿意考虑在澳大利亚工作吗?Would you consider working in Australia?他考虑应当如何回答这个问题.He considered how he should answer the question.We should consider what to do next. 我们应该考虑下一步做什么.从句名词⑵. consider 认为 + 宾语 + 形容词介词短语to be…They consider that the hard time will soon be over. 他们认为困难时期即将过去.They consider Paris the heart of the country. 名词短语做宾补.Do you consider him honest? 形容词做宾补.You can’t him to be / as a selfish man . 你不能把他看作是个自私的人.1. Bob told me a very strange thing. Last night when he woke up, he found himself ____on the roadside.A. lieB. lyingC. being laidD. having lain2. --- How often do you eat out? --- _______, but usually oncea week.A. Have no ideaB. It dependsC. As usualD. Generally speaking3. She shouldn’t ____ that gift, for it _____ her sister.A. accept, belongs toB. accept, is belonged toC. received, belongs toD. received, is belonging to4. It was in the small house ____ was built with stones by his father ____ he spent his childhood.A. which; thatB. that; whereC. which; whichD. that; which5. While doing shopping, people sometimes can’t help ______into buying something they don’treally want.A. persuadeB. persuadingC. being persuadedD. to be persuaded6. Nick is looking for another job because he feels that nothing he does _______ his boss.A. servesB. satisfiesC. promisesD. supports7. Tom passed the exam . He didn’t study well for it. The exam ___________ difficult.A. must have beenB. shouldn’t have beenC. can’t have beenD. couldn’t be8. Mr. Thomas, a director from MS Company wants to see you. _________he come in or waitoutside?A. WillB. WouldC. ShallD. Dare9. You’ll regret _______ this film!A. not sawB. not to seeC. having not seenD. not having seen10. A _______ customer is _______ who has no complaints.A. satisfied; peopleB. satisfying; thatC. satisfy; whichD. satisfied; one11. The newly published book, which refers _______ basic English grammar, is _________onlyfor beginners.A. as; meantB. for; intendedC. to; plannedD. to; intended12. When he was there, he __________ go to that coffee shop at the corner after work every day.A. wouldB. shouldC. had betterD. might13. He left the place, _______never ________back again.A. determined; to comeB. being determined; to comeC. determined; comingD. determining; coming14. _______is a highly developed twentieth-century industry.A. AdvertisementB. AdvertisingC. AdvertiseD. Advertiser15. The manager recommended he _________ a plane in order to get there in time for the meeting.A. takeB. takingC. to takeD. would take16. Coca Cola is sweet because of the sugar______ in this drink.A. includesB. is containedC. containedD. included17. ---I hear that you have written a new book.---Yes, the book_______ be out in a month or so.A. canB. shouldC. dareD. need18. ---I was waiting for your call last night.---I meant_________, but I forgot.A. to telephoneB. to have telephonedC. telephoningD. having telephoned19. I _________ what he’s said because I __________him.A. believe; believeB. believe in; believe inC. believe; believe inD. believe in; believe20. They have decided to show the children around the small town because the brightly colored houses there appeal ________children.A. toB. forC. againstD. with21. They tricked the pretty girl _________stealing money from the store.A. intoB. toC. withD. against22.-------You ________part in the party in time.--------Sorry, I was delayed by the accident.A. are supposed to takeB. have supposed to takeC. are supposed to have takenD. supposed to take23. I was really anxious about you. You ______ home withouta word.A. mustn't leaveB. shouldn't have leftC. couldn't have leftD. needn't leave24. Chinese are very generous when it comes to _______ their children. _______ about the money, parents often send their children to the best schools or even abroadA. educating; Not caringB. educate; Don’t careC. educate; Not cared C. educating; Never care25. –I came by taxi. The driver charged me 60 yuan..--Really? You___________ by bus.A. should comeB. would have comeC. must have comeD. could have come26. Tom, finish your homework first, or you ___________ watch TV!A. shan’tB. mustn’tC. needn’tD. may not27. Is he watching TV? He’s __________ to be cleaning his room.A. knownB. supposedC. regardedD. considered1-5 BBAAC 6-10 BCCDD 11-15 DAABA 16-20 CBBCA 21-27 ACBAD AB~。

人教版高一英语必修4Unit1教案-新课标Warming upTeaching aims:To introduce six great women and their achievements.Teaching key points and difficult points:To explain some words: Quaker, China Welfare Institute, campaign, etc. Teaching procedures:Step 1 Lead-in1. Do you know any great people or important people? (Show some pictures to Ss)2. What qualities make a great person?(clever, brave, determined, confident, hard-working, unselfish, kind, active, generous…)Step 2 Warming up1. Pictures and Questions (Page 1)Ask Ss read the introduction of six women and answer the following questions:Elizabeth Fry: What did she do to help the prisoners?Soong Qingling: Who is she? What’s her great achievement?Jane Goodall: What’s her achievement in the study of Chimps?Jody Williams: What did she get in 1997?Joan of Arc: Do you know the name of the girl in ancient China whoseexperience was similar to her?Lin Qiaozhi: What’s her major?Step 3 Talking1. Which of these women do you think is a great woman?2. To be a great woman, what qualities do you think should she have? Look at the list of qualities that were discussed when we examined a great man. Are there any other qualities that you would like to add? (intelligent, determined, generous, kind, modest, unselfish, hard-working, brave, confident,considerate, thoughtful, energetic, imaginative, honest, decisive, sensible…)Step 4 Discussion1. Do you know a woman who really inspires (encourages) you? Describe her and explain why.Tips: What does she look like? Why did she choose to …?What do you think about..? What are her reputations?Why do you admire her? What are her contributions?How would you describe her?2. Is it harder for women to become famous or get jobs in high positions? Why?Step5 Language points1. achieve vt./vi.1) to get sth. done by working hard / as the result of an action or effort 完成；实现The reason I achieve good results is because I work hard—and so could you.我取得好成绩的原因是因为我学习努力。

高中英语《Module4 Unit 1 Advertising 语法课》教案教学设计及说课稿模板！《Module4 Unit 1 Advertising》教学设计Teaching aims:1. Students can explain the difference of direct speech and reported speech.2. Students can list the changes when transform the direct speech into reported speech.3. Students can use reported speech or indirect speech to report things.4. Students can express others’ideas more properly.5. Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step 1 Lead-inPresent a short video. It is a joke about XiaoMing. He misuse I, she and he and can’t introduce his family members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification: By showing the video, students can be more curious about learning this lesson.)Step 2 Presentation1. Ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then list several sentences to ask students to choose which advertisement it refers to. For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2. Show the original sentences(direct speech) of the advertisement and the listed sentences before together. Askstudents to observe the sentences and try to think about what is the direct speech and what is the reported speech. Then conclude how to change direct speech into reported sentence: we can change direct speech into reported speech by using an object clause or an infinitive phrase.3. Present several reported speech chosen from the advertisements. Ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.4. Show some sentences using direct speech and ask students to try to change the direct speech into reported speech. Then underline personal pronouns, tense, time and place, pronoun and ask students to check their deskmates’sentences and pay attention to the underline parts. Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.(Justification: Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductivemethod and deductive method are combined in this part to achieve students’mastership.)Step 3 PracticeSet an situation of the advertisement department. Every students is a member of the department. Ask them to finish the following tasks:1. There is a report made by their colleague and ask students to correct the sentences on the blackboard.2. Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification: This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step 4 ProductionFour students in a group finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set an situation that there is an advertisement order about useful English learning method. Invite students to discuss in groups and list the opinions of every group members and then change the opinions with the group beside by using reported speech. Teacher will invite some volunteers to share their opinions.(Justification: Students can fully cooperate with each other and learn how to use what they learned into their daily life. Also, they can develop critical thinking and speaking ability.)Step 5 Summary and homework1. Summary: invite students to conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.2. Homework: Ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.Blackboard design:《Module4 Unit 1 Advertising》说课稿Greeting:Good morning, dear judges. It’s my pleasure to be here to share my teaching ideas with you. Today based on the students-oriented teaching principle, I will talk about my reaching ideas from the following aspects: the analysis of teaching material and students, teaching objectives, teaching key and difficult points, teaching procedures and so on.1 Analysis of teaching materialsThis lesson is chosen from Unit 1, Module 4 Advance with English. It is the grammar part of this unit and focus on how to change direct speech into reported speech. It is useful for students to talk about others’opinion on a certain topic and also lay a foundation for students to learn noun clauses. Meanwhile, in the textbook, there has already been the details of the changing. So in this lesson, I need to present more examples to help students to understand the details more deeply.2 Analysis of studentsMy students are in the first year of senior high school. Having learned English for seven years, students have a basic knowledge of English expression. But they need to learn more accurate expression, especially some grammar knowledge to further English study. However, students in this stage are active, curious and innovative, they may dislike the rigid unintelligible grammar rules. So students will be the host of the class and try to conclude the rules by themselves.3 Analysis of teaching aimsAccording to the idea of New Curriculum Standard in English, I set the following teaching objectives:First is knowledge aims.(1). Students can explain the difference of direct speech and reported speech.(2). Students can list the changes when transform the direct speech into reported speech.Second is ability aims:(1). Students can use reported speech or indirect speech to report things.(2). Students can express others’ideas more properly.The last is emotional aims:Students can be more confident in learning English.4 Analysis of teaching key points and difficult pointsBased on the teaching aims, here are thekey points and difficult points.Key points:How to change direct speech into reported speech.Difficult Points:Students can express their opinions on whether students should attend tutorial centers or not.5 Analysis of teaching methods and learning methodsIn this lesson I’ll mainly use “Task-based teaching method”, “Inductive teaching method”and “CAI teaching method”. As to the studying methods, I will encourage students to use cooperative study method to embody the role of first place in instruction activities.6 Analysis of teaching aidsEffective teaching aids are also inseparable in this class, I will use multi-media to help students achieve better understanding.7 Analysis of teaching proceduresThis is the most important part in this design, it can be divided into following steps:Step 1 Warming-upAt the beginning of the class, I will present a short video. It is a joke about XiaoMing. He misuses I, she and he, and can’t introduce his family members to others properly. After watching the video, I will ask students why others laugh at Xiao Ming and I am sure students will be curious about how to report others’words. Today’s topic how to change direct speech into reported speech will be leaded naturally. Meanwhile, students’interest will be aroused and a nice atmosphere will be created for this lesson.Step 2 PresentationIn this step, I will ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then I will list several sentences on the PPT. For example:1. The girl said that she was praised by her boyfriend.2. The boy introduce that the little guys can be found wherever they are.3. A lot of mums encourage others to use it to protect babies skin.And ask students to choose which advertisement it refers to. By reading the sentences, students can easily get the answer and choose the right pictures. Then I will show the original sentences, that is, the direct speech of the advertisement and the listed sentences before together. Ask students to observe the sentences and try to think about what is the direct speech and reported speech and how to change direct speech into reported speech. Students can discuss it with their partners and present their answers. By discussing, the whole class can finally draw the conclusion that: we can change direct speech into reported speech by using an object clause or an infinitive phrase.After students get the basic points of changing, I will go on presenting several reported speech chosen from the advertisements and ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.By observing and explaining, students can understand three basic rules of reported speech:1. Noun clauses introduced by that can be used to report statements. The word that can be omitted.2. Noun clauses introduced by whether/if can be used to report yes/no questions.3. Structure: reporting verb+object+(not)+to infinitive can be used to report imperative sentences.After students learn some basic forms of reported speech, I will show some sentences using direct speech and ask students to try to change them into reported speech. After all the students finish it, I will underline the personal pronouns, tense, time and place, pronoun in these sentences and ask students to check their deskmates’sentences again and pay attention to the underline parts.After students checking, I will present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.Advertisement is the topic of this unit. After learning the reading part, students has already been familiar with the topic, so I use the advertisement to lead in different sentences using direct speech and reported speech to help them accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’mastership.Step 3 PracticeIn this part, Students will practice the grammar rules under real situation. I will design mechanical exercise and meaningful exercise to help them pay attention to the key and difficult points of this grammar.I will set a situation for students to practice the grammar. The whole class is an advertisement department. Every student is a member of the department. They are asked to finish the following tasks.1. There is a report made by their colleague and students need to find mistakes and correct the sentences on the blackboard.2. I will show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.By completing the above exercise, students can get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.Step 4 Post-readingIn this step, I will lead students fully cooperate with each other and learn how to use what they learned into their daily life.I will ask four students to make up a group and finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set a situation to the students: There is an advertisement order about useful English learning method. Invite students to discuss it in groups and list the opinions of every group membersand then change the opinions with the group beside by using reported speech. Then some volunteers will be invited to share their opinions and get some praise.Step 5 Summary and homeworkThe last step is summary and homework. I will invite students conclude what they have learned in this lesson and emphasize the key points of changing a direct speech into reported speech.Then I will ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.All the above work is to train students analysis ability and learning strategies. They will learn that summary and continuous practice while learning is one of the most effective methods of learning.8 Blackboard designThe main information is demonstrated on the blackboard and its logic is clear.Thank you for you listening.。

课程单元教学设计首页课程课题：Unit 1 Advertising ——Period 1 Welcome to the unit牛津高中英语教学设计单元：Unit 1 Advertising板块：Welcome to the unit课堂设计指导思想：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。

首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。

学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements.2. To talk about the four advertisements and get some ideas of the two main types of ads and theirrespective purposes.3. To get involved in the discussion and practice spoken English.Teaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.【设计说明】在我们的日常生活中，广告随处可见。

M4U1 Period3 Word power一【设计思想】本堂课是以介绍构词法知识为主的词汇教学课。

词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。

但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。

教师在语境中教学，学生在语境中学习，语境中运用。

二【教学目标】1. Get to learn that some words are divided by adding suffixes and prefixes to the root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.三【教学重难点】1.1. How to make the students use this skill freely to solve some problems.2.2. Enlarge the students’ vocabulary by learning some words about sales and marketing.四【教学环节】【课堂导入】Step1: Lead-inSuppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?TechnologyMarket research（市场研究/调查）Advertisements……【预习检查】Blank-filling:Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.____________ (advertise) are an important part of life. They use lots of ___________ (attract) pictures and __________ (excite) languages to sell products or services. _____________(general) speaking, there are two main types:___________ (commerce) ads and PSAs. They do not always tell you the ___________ (true). We should be ____________(care).Question:How are these new words formed?【课堂教与学】Step 2: Words-matching1. Ask students to read the passage at P7 and list these words in blue. Then, ask students to match the words with their Chinese explanation to make sure they understand these words and expressions.2. Filling the blanks by using the words which have been referred to. Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m__________. The boss of the company needs a lot of information about the s_________ of the product. So, the s___________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s_________ ----- the amount which they think they will sell in a future period. If they want to become the m__________, the company must ensure that their product is of h________. Once the product goes on the market, its s________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.Step 3: Attention1. When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.Question:What’s the relationship between these two different colored groups?2.More examples(1)This book is of great help, that is to say, it is very __________.(2)I don’t think it has any use, that is to say, I think it is _________.(3) The message is very valuable. That is to say, it is of great __________.(4) The old man is in good health.----He is ____________.(5) Drunk drivers are a great danger to people on the road. that means they are __________ drivers.Step 4: Create adjectives from nouns and adjectivesTell students that an English word can have several derivatives, some of which are formed by adding suffixes to the nouns and adjectives.Step 5: Competition1. Encourage Ss to think more words that are created this way.Which group can win ? (The group that has the most words wins.)2.Have Ss finish the exercise in Page 63.Conclusion: The situations that can use adjectives:Situation one: a, an, the, some + adj. + n.Situation two: be + adj. + prep.Situation three: link verbs + adj.Situation four: adj.+ -er, more +adj.Situation five: the + adj.Situation six: 主语补足语Situation seven: 宾语补足语4.Finish the related taskThe Eagles and the Kangaroos are two very _______ (popularity) teams in our town. We were ______(excite) about the competition between them. The competition looked _____(heat), which made us _______ (curiosity) about the result. In the end, the Eagles won the competition. However, the Eagles thought the result ______ (satisfy) and went home ________ (disappoint) and sad. Anyway, no matter what the result was, it was a ______ (fantasy) competition, because the competitive spirit of them attracted all of us, both the ______ and the old.Step 6: A Word puzzleThe students are encouraged to finish the word puzzle with the help of the given words. And they can have fun at the same time.【课堂巩固】Do Ex. C on P7.using the words we’ve just learned.【知识小结】Conclusion: The situations that can use adjectives:Situation one: a, an, the, some + adj. + n.Situation two: be + adj. + prep.Situation three: link verbs + adj.Situation four: adj.+ -er, more +adj.Situation five: the + adj.Situation six: 主语补足语Situation seven: 宾语补足语【提升与拓展】Lang uage points1. be tired of =be sick of 对------厌烦(P6)She has become tired of doing such things.这样的事,她她已经干厌了.be tired out = be worn out 累坏了The work tired me out .这工作使我精疲力竭.She was tired out by the journey. 这次的旅行把她累坏了.be tired with =be tired from 因为------而疲劳feel tired / his tired voice / her tired look / her tired feettiring jobs/ tiring work/ boring speechIt feels like rain/ snow2. discount作名词,(可数或不可数),意为”折扣”,”减价” (P6)These goods sell at a discount. 这些商品打折出售.at a 10% discount 打九折They allowed us ten percent discount off/on the prices of goods. 他们给我们按货价打九折.discount:作动词,意为”打折扣”,”认为不重要””对------不全信”They discount twenty percent. 他们打八折.His rich experience is not to be discounted.他的丰富经验不可小看.【课后预习】预习课本P8-11的内容，了解直接引语与间接引语的用法，并且思考他们之间应该如何转换。

Unit 1 AdvertisingPart 1 Teaching DesignAims and requirements♦ Read an article about advertisements and a handout about ad campaigns ♦ Listen for statistics and descriptions♦ State your opinion on advertisements♦ Write an advertisement♦ Develop an ad campaignProcedures● Welcome to the UnitStep 1: Brainstorming1. Hi, everyone! I know all of you like to watch TV. But besides gettingthe latest news, enjoying some TV plays, what is the most frequent thing appearing on TV every day? Ok. Let’s enjoy som e videos and guess what it is about.It’s an advertisement about a kind of beer. The name of the beer is called Budwise. Yes, ads appear on TV so frequently now.Some more videos or posters will be shown to you.Step 2: Discussing and practising1. I’d lik e you to enjoy some posters now.As we know advertising plays an important role in our daily life. Will those who have seen these advertisements talk about some of them? Let’s discuss the ads based on the following question: What image(s) can you read on each poster? What can you read on each poster? What does each advertisement try to tell us? Do they belong to the same type?You will be divided into six groups and each group talk about one of the ads. Then each group choose one student to present the ideas to all of us. Pay attention to the instructions and focus on the six pictures and illustrations, please. (You can discuss them with your partner, when necessary)bin groups for a couple of minutes. Please focus on the three questions individually and think of proper answers to the questions. Make the best of the chance to express your opinion and listen to your group members’opinions. I’d like to invite some of you to report your opinions to the class.1.Which advertisements make you want to buy a product or service? Why?2.Which advertisements make you think about problems in society orabout people who need help? Why?1. Collect some advertisements and try to know what products or services the ads talk about.2.Prepare the Reading part.。

Module 4 Unit 1 Reading: Advertisements教学设计宁国市津河中学王美琴一、教学设计思路（一）指导思想与理论依据以英语新课程标准作为指导思想和理论依据，针对高中英语新教材难度大、份量重的特点，坚持从学情出发，进行‘教材分析’和‘教材重组’。

充分利用网络与多媒体教学资源，充分发挥学生的创造性与积极性。

知识与高考联系，能力与生活实践联系。

本堂课侧重提高学生的阅读技能的同时培养学生听、说、写的基本技能。

（二）教学背景分析1、学情分析：我校招收的是中等水平的初中生，他们经过初中三年的学习，掌握了一定的语言知识，获得了一定的学习能力，但学生的学习能力的差异较大，普遍存在着不良的学习习惯、较差的阅读能力和知识面窄的问题。

在平常的教学过程中，虽然教师对学生进行了阅读策略的指导，但由于课业负担重，课后很难抽时间进行课外阅读，从而制约了学生知识面的拓展和阅读技能的发展。

再者，我校高一年级的学生在初中没有使用“牛津教材”，因而学生的词汇量所缺甚多，唯有加强阅读才能加以弥补，阅读策略的培养与训练是克服学生在高中阶段阅读心理障碍的有效办法，也才能激发学生阅读的兴趣。

另一方面，高一学生有着强烈的好奇心和求知欲。

针对这个特点，我们在高一年级加强基础知识的掌握与阅读能力的有计划培养与训练。

通过课堂上教师设计的一系列活动，培养学生正确的阅读策略的能力，同时，补充丰富多彩的趣味性强的课外阅读材料（紧扣现有教材的话题，旨在复习所学词汇和拓宽学生视野），进一步激发学生的学习兴趣，促使他们在课后也能积极进行阅读。

2、教材分析：本单元以Advertising为话题，使学生了解何为广告、广告的基本类型及区别、广告对社会、对人民生活的影响等。

本课时是本单元的第二课时，安排了一堂阅读课。

在第一课时Welcome to the unit中已经通过多媒体向学生展示了各种各样的商业广告和公益广告，并且讨论了这些广告的目的和意义。

Module 4 Unit 1 Advertising （For teachers）Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的；明白的，熟知的，有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。

be aware how/whether 知道/意识到多么/是否。

我清楚工作职位非常少。

I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的，意图I’d like to go to the cinema with you，Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。