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Unit 3 大学体验英语第二册电子教案

Unit 3 大学体验英语第二册电子教案
Unit 3 大学体验英语第二册电子教案

Unit 3 大学体验英语第二册电子教案Unit Three Advertising

Learning Objectives 1. Listen and Talk about the advantages and disadvantages of advertising

2. Grasp the main idea of the two passages

3. Master the key language points

4. Write about why people fall victim to advertising

5. Learn about conjunctions and connective words

6. Learn to write a personal ad

Passage A The Victim

I. Pre-reading Tasks

A. Introductory Questions

1. How often do you shop for clothes?

2. Do you always follow fashion when buying clothes for yourself? Explain

3. Do you think the clothes one wears define what kind of person he or she is? Explain

B. Introductory Remarks

The author once was a compulsive shopper, and might even be addicted to shopping. She

tended to buy more clothes than she needed, and often looked for famous brands, and even

discounts. Later in her life, when she became a marketing student, this helped her understand how

much her shopping was influenced by advertising. This influence began to be felt in middle school

when she became concerned about her appearance. As an adult she was more aware of her

motives while shopping, but was still influenced by advertising, consciously or subconsciously.

The conclusion drawn by the author is: nobody can escape the influence of advertising.

Advertising uses our weaknesses and insecurities against us, and makes us want to be more

attractive, popular, or loveable. It makes us uncomfortable with who we are, and makes us want to

be like the models in the ads. Thus we may buy things that we think are "new, cool, or hot."

II. While-reading Activities

A. Language Points

1. shop-a-holic: A shop-a-holic is a compulsive person who finds great joy in shopping, almost to

the point of being a hobby, but finds it hard to stop shopping and buys things that

are not needed.

2. fashion: n. the way of dressing or behaving that is considered

the best at a certain time

eg. 1) Fashions have changed since I was a girl.

2) Fashions for men’s clothes change less frequently than fashions

fo r women’s

clothes.

3. brand: n. a class of goods which is the product of a particular firm of producer

eg.1) What is your favorite brand of soap?

1

2) There are two brands of the article on the market.

4. clutter: v. make untidy or confused

eg. 1) The room was cluttered with furniture

2) Don’t clutter your room.

3)The road was cluttered with refugees.

5. victim: n. person, animal, etc. suffering injury, pain, loss, etc. as result of other people’s

actions, or of illness, bad luck, etc.

eg. 1) He was the victim of ill-treatment as a child.

2) Many thousands of animals have been victims of this strange new disease.

6. necessity: n. something that is necessary

eg. 1) Food and clothing are necessities of life.

2) We’ll take only the necessities f or the camping trip.

7. dress up: make (something, or oneself) more attractive, esp. with clothing

eg.1) They dressed up for the occasion.

2) Are you going to dress up for the party, or is it informal?

8. be concerned with: to be about

eg. 1) This story is concerned with fairies and wicked magicians.

2)The film is concerned with morals.

9.define: v. show the character or nature of

eg. 1) Good manners define the gentlemen.

2) What defines us as human?

10. feed off:

1? if an animal feeds off something, it gets food from it:

eg. 1) The pigeons feed off our neighbor’s crops.

2?an insulting way of saying that someone uses something to continue their activities:

eg. 1) The press feeds off gossip and tittle-tattle.

11. identify with: cause or consider (someone to be connected with something)

eg. 1) Weather cannot be identified with happiness.

2) The world identifies Mrs. Pankhurst with female emancipation.

12. turn to: go to … for help, advice, sympathy, comfort, etc.

eg. 1) The child felt there was no one he could turn to with his problems.

2) I had to turn to the dictionary for help.

13.quest: n. search, attempt to find

eg. 1) The quest for gold was long and difficult.

2) He went to the library in quest of something to read.

14. affect: v. influence

eg. 1) The amount of rain affects the growth of crops.

2)The economic crisis has seriously affected German exports.

15. add to: put together with something else so as to increase the number, size, importance

eg. 1) He added some wood to the fire.

2)The music added to our enjoyment.

16.glamorous: adj. attractive or full of charm

eg. 1) She is the most glamorous star in motion pictures.

17. be one’s fault: be something for which one can rightly be blamed

2

eg. 1) It is your own fault for not learning.

2) Whose fault is it (that) we are late? It is not our fault.

18.means: n. a method or way

eg. 1) The quickest means of travel is by plane.

2)He hoped to achieve his goal by peaceful means.

19.consumption: n. the act of consuming

eg. 1)There is too great a consumption of alcohol in Britain.

2)That price rise did not reduce consumption.

20. step back: think about as if not involved

eg. 1) From time to time, the teachers should step back and let

their pupils run things their

way.

B. Sentence Explanation

1. You could call me a shop-a-holic, as most of my friends do, but I call myself a lover of

fashion. (para. 1)

You could call me a shopping addict, as most of my friends do, but I’d rather say I love to buy

things in fashion.

2. But as I progressed to high school, advertising became a big influence. (para. 3)

But as I moved ahead to high school, I paid more attention to advertising.

3. The clothing in high school became something that defined you.

High school students seem to adopt a notion that by wearing expensive clothes they are wealthy,

smart, or superior in some way.

4. Yet my friends and I still turn to advertising, now not only to stay in fashion but more so

to find our own style. (para. 4)

Yet my friends and I still pay attention to advertising, not only to follow the fashions, but more

to find our own personal style.

5. Advertising feeds off human insecurities and make us want to be

like these beautiful

people.

Advertising makes people insecure about who they are and need expensive clothes to make

them look good.

6. Advertisers show us people around us, yet they choose only a

certain look. (para. 5)

We see average people in the advertisements, but they are shown in deliberately chosen images.

7. Is it the victim’s fault for believing, or the fault of society

for allowing advertisers to do so?

(para. 6)

Is it the buyer’s fault for believing the advertising, or

society’s fault for allowing ads to be made

so powerful and influential?

III. After-reading Tasks:

1. Do some exercises after the text.

2. Dictation.

3. Practice making sentences with the important words or expressions.

3

Passage B The Ad Council at a Glance I. Pre-reading Tasks

A. Introductory Questions

1. Have you ever benefited from public service advertisement?

2. Can you give one or two slogans used in public service advertisement?

3. Do you think public service campaigns are necessary? Explain.

B. Introductory Remarks

The Ad Council was founded during World War II to help sell War Bonds. After the war it

continued to address pressing social issues with public service advertisements (PSA's). Since 1942

it has created over 1000 advertising campaigns on such issues as forest fires, safe and sober

driving, minority education, crime, drugs, child abuse, recycling, and AIDS. Some of its most

famous messages are "Only You Can Prevent Forest Fires," "Friends Don't Let Friends Drive

Drunk," and "A Mind is a Terrible Thing to Waste." Seat belt usage rose from 21% to 70% after

the Crash Test Dummies were introduced in 1985. The Ad Council's current major campaigns are

to help children achieve their full potential and to encourage Americans to support the war on

terrorism.

II. While-reading Activities

A. Language Points

1. inspire: v. encourage in (someone) the ability to act

eg. 1) We need a new captain—someone who can inspire the team.

2) Success inspires us for fresh efforts.

2. take action: start to do something, begin to act

eg. 1)They took action to stop him.

2)The government has promised to take quick action on the energy crisis.

3. individual: n. person; any human being

eg. 1) The individual doesn’t count for much in the situation, the nation must come first.

2) The purpose of the law is to protect the rights of the individual.

4. testify to: formal to be a clear sign that something is true

eg. 1) Mrs Parson’s nervous behavior testified to the strain she

was under.

2) Her red face testified to her guilt.

https://www.doczj.com/doc/168206967.html,unch: v. get started; set going

eg. 1) The government has launched a new plan to build more houses.

2) The firm launched the new product with a big advertising campaign.

6. estimate: v. form judgments about; calculate (the lost, value, size, etc.)

eg. 1) She made plans and estimated means and resources.

2) I asked three building firms to estimate for the repairs to the roof.

7.rally: v. (cause to) come or bring together for a purpose

eg. 1) To rally people is to bring them together for a great united effort.

2) The whole nation rallied to help the government with the war.

8.recruit: v. get somebody to do something

4

eg. 1) The wartime government first recruited men (into the force) from nonessential

industries.

2) The coach recruited nine boys for the baseball team.

9.symbol: n. a sign, shape, image, or object which represents a person, idea, value, etc.

eg. 1) The lion is often used as a symbol of courage.

2) The dove is the symbol of peace.

10.stimulate: v. make…more active or alert

eg. 1) He was stimulated into greater efforts.

2) Praise stimulated the child to study hard.

11. make a / the difference: see or show (two things) to be different

eg. 1)If you do so it will make a great difference.

2) The extra money would have made all the difference.

12.motivate: v. provide someone with a reason or cause for doing something

eg. 1) He was motivated only by his wish to help, and expected nothing in return.

2) These children just sit around all day doing nothing; they need someone to

motivate them.

13.concerning: prep. about; with regard to

eg. 1) He wrote to me concerning a business arrangement.

T 2) his is, I believe, all the news concerning the society.

14.abuse: n. wrong use; bad or cruel treatment

eg. 1)Here are some recent abuses of the word.

2) Child abuse is a punishable offence.

15.adopt: v. take (an idea, custom, etc.) and use

eg. 1) I like your methods of teaching and shall adopt them in my school.

2) Congress adopted the new measures.

16. speak for: express the thoughts, opinions, etc. of…

eg. 1)Speaking for yourself, I find the housing quite satisfactory.

2) He is old enough to speak for himself.

17. approximately: adv. very near (to); very nearly

eg. 1)There are approximately 50 people who attended the lecture.

2) The time is approximately ten o’clock.

18. pledge: n. a solemn promise or agreement

eg. 1) He was under pledge to spend the money in the best way.

2) He gave a pledge to handle the affair in a friendly manner.

19. decline: v. going from a better to a worse position, or from higher to lower

eg. 1) Our business has gone into a decline this year.

2) There is a sharp decline in sports in our town.

20. distribute: v. divide among several or many

eg. 1) The teacher distributed the examination papers to the class.

2) He distributed the prizes among the winners.

21. inform: v. tell; give information to

eg. 1) He informed me of his arrival.

2) He would like to be informed of any new developments.

5

B. Sentence Explanation

1. Our slogans and characters are more than memorable--- they raise awareness, inspire

individuals to take action, and save lives. (para. 1)

Our slogans and characters are not just easy to remember, they also greatly influence people’s

attitudes and actions, and they save lives.

2. The War Advertising Council, a private, non-profit organization, was founded to rally

support for World War II-related efforts. (para. 6) The War Advertising Council, which was not established by the government or for profit, was

aimed to encourage people to support World War II.

3. The Ad Council’s mission is to identi fy a select number of significant public issues and

stimulate action on those issues through communications programs

that make a

measurable difference in our society. (para. 7) The Ad Council’s main goal is to decide on a few of vital well-chosen public issues and encourage people to do something that helps to improve the society through effective

communications programs.

4. The Ad Council reached out to the federal government as well as important national

non-profits with an offer to create and also distribute their

crisis-related messages to

media outlets nationwide. (para. 10)

The Ad Council appealed to the American government and the major national non-profit

organizations for producing and distributing messages about the 9-11 disaster to various media

outlets throughout the country.

III. After-reading Tasks

1. Do some exercises after the text.

2. Dictation.

6

大学体验英语综合教程2课后答案第三版

大学体验英语综合教程2课后翻译 UNIT1 1A P15 4. 1.elected, 2.minimum, 3.distinct, 4.responsibility, 5.pursue, 6.exploit, 7.restrict, 8.equip, 9.granted, 10.awarded 5. 1.at large, 2.on the basis of, 3.in support of, 4.apply for, 5.is aiming at 1任何年满18岁的人都有资格投票(vote)。(be eligible to) Anyone over the age of 18 is eligible to vote. 2.每学期开学前,这些奖学金的申请表格就会由学校发给每一个学生。(apply for, scholarship) A form to apply for these scholarships is sent by the university to each student before the start of each semester. 3. 遵照医生的建议,我决定戒烟。(on the advice of) On the advice of my doctor, I decided to give up smoking. 4.公园位于县城的正中央。(be located in) The park is located right in the center of town. 5.这所大学提供了我们所需的所有材料和设备。(facilities) The university provides all the materials and facilities we desire. 1B p21 13. 1.challenge, 2.had transformed, 3.engage, 4.occurred, 5.urged, 6.cancel, 7.prejudice, 8.foundation, 9.beliefs, 10.constructive 14. 1.rests with, 2.in recognition of, 3.in fact, 4.provides for, 5.keep...up 1. 他内心深处知道,他们永远也不会再见了。(in one’s heart) He knew in his heart that they would never meet again. 2.他们同意出版他的第一本书后,他终于感到自己快要成功了。(on the road to) He finally felt that he was on the road to success after they agreed to publish his first book. 3.他停下来喝了一口(a sip of)水,然后继续讲话。(resume) He stopped to take a sip of water and then resumed speaking. 4.这个大项目使我们忙得今年都无法安排一次度假了。(engage; so much that) The big project engages us so much that we can’t manage to take a holiday this year. 5.氧气(oxygen)是气体中最重要的一种,正如水是液体中最重要的一种一样。(just as) Just as water is the most important of liquids, oxygen is the most important of gases. UNIT2 2A p37 4. 1.version, 2.publications, 3.click, 4.spotted, 5.refugees, 6.entries, 7.financial, 8.full-time, 9.detailed, 10.annual 5. 1.set up, 2.came across, 3.referred...to , 4.check out, 5.learnt of / learned of 1. 警察们正忙着填写关于这场事故的各种表格。(fill out) The policemen are busy filling out forms about the accident.

新视野大学英语读写教程Book2-Unit3-电子教案

Unit 3 A Successful Career Teaching Focus

Teaching Plan

Leading In and Exploring the Topic Divide the class into groups of four and allow the Ss 5 minutes to finish the exercise in Exploring the Topic. Give the Ss 5 minutes to discuss the following two questions: 1) What do you intend to choose as a career in the future and why? 2) How will you prepare yourself for your future career? Ask some volunteers to share their answers to the above question with the class. Section A Reading Through Ask Ss to go through Text A quickly and then finish the exercise of Getting the Message on P44 of SB. Check the understanding by eliciting answers from some students. Highlight some difficult sentences and elicit explanations from students and give helps where necessary. Allow the Ss 3 minutes to write down a sentence showing he or she has learned from the story. Give the Ss some sentence structures to help them write longer sentences. Ask some students to share their sentences with the class. Basic Writing Skills Prepare a PPT with the exercise on P48 of SB. Ask some students to tell their choices to the class and explain why they have those choices. Analyze the keys to those choices by explaining the rules of shifts in tense listed on P47-48.

大学体验英语(新新第二册)电子教本

Unit 4 Calamities and Rescues Listen and Talk Directions: Listen to the following paragraphs and decide which picture is described in detail.The photos are all related to Calamities and Rescues. Describe them to your classmates with the help of the following question. 1.What are natural calamities or disasters? Give examples. 2.What are technological calamities? Give examples ? 3.What basic skills do you need to become a first-aid worker? Read and Explore Read and Explore Passage A D e a t h o f a D r e a m ▲Lead-in Questions 1. Do you often travel by air? Do you enjoy it? Explain. 2. It is said that traveling by air is safer than any other form of transportation. Do you agree? 3. How do you feel when you hear of, or read about, an air disaster? Related Information 1N e w Y o r k C i t y New York city is the largest city in the United States, the home of the United Nations, and the center of global finance, communications, and business. Unlike most American cities, which make up only a part of a particular county, New York is made up of five separate counties, which are called boroughs. They are Manhattan, Queens, Brooklyn, the Bronx and Staten. New York City is unusual among cities because of its high residential density, its extraordinarily diverse population, its hundreds of tall office and apartment buildings, its thriving central business district, its extensive public transportation system, and its more than 400 distinct neighborhoods. 2 F i g u r e S k a t i n g The major types of competitive figure skating are individual men’s and women’s competitions, pairs skating, ice dancing, and precision skating. In individual competitions a single skater performs required elements and is judged on how cleanly and artistically the motions are executed. Pairs skating consists of two skaters performing together. In ice dancing partners carry out the artistic motions of dance on skates. Precision skating, which is a highly structured activity, consists of a team of skaters who perform choreographed maneuvers. 3 B r u s s e l s Brussels is a city in central Belgium, capital and largest city of the country. Bilingual Brussels became one of Belgium's three federal regions in 1993, along with Dutch-speaking Flanders and French-speaking Wallonia. The city is located on the Senne River, and boasts tree-shaded boulevards, splendid parks, imposing monuments, and beautiful buildings. Centrally situated in northern

大学体验英语综合教程2 第三版 U5 Passage A 课后答案及课文翻译

Unit 5

Reference Translation Unit 5 PA 奉告学子:教育是关键 比尔·盖茨 每年都有数以百计的学生给我发电子邮件,要我就接受教育给他们提建议。他们想知道该学些什么,或者可不可以从大学辍学,因为我就没有读完大学。 也有不少家长给我写信,为子女寻求指导。他们问:“我们怎样才能把孩子引向成功之路?” 我的基本忠告很简单,而且是发自内心的:全力获得最佳教育,充分利用高中和大学,学会如何学习。 不错,为创建微软,我未完成大学学业,不过辍学之前我已经在哈佛呆了三年,而且我

真心希望有一天能重返校园。以前我也说过,谁也不应该辍学,除非他坚信自己正面临着一个一生仅有一次的机会,但就算在那个时候也还是应该深思熟虑。 在俄亥俄州教六年级的老师凯西·克里德兰写道,“我的好几个学生声称你根本没有读完高中。因为你成功了,我的学生就觉得他们也可以不必要接受良好的教育。” 我高中毕业了的! 计算机行业中确实有很多人没有读完大学,但是我从来没有见过有谁高中没读完就成功创业的。确切地说,我认识的人当中根本没有高中辍学的,更没有高中辍学后事业成功的。 我的公司创立早期,有一个相当出色的兼职程序员,声称要从高中辍学来做全职。我们叫他不要这么做。 我们公司里确实有好些人没有读完大学,但我们不希望人们辍学。谁要想在我们公司谋职,有毕业证书肯定会优先考虑。 不一定只有在大学才能获取信息,在图书馆也可以学习。但人家递给你一本书并不能自动地让你学到东西。你需要向别人学习,提问题,将设想付诸实施,设法验证自己的能力。这一切,往往不是读一两本书就可以做得到的。 接受的教育应该是广泛的,虽然对某些领域情有独钟也不失为一件好事。 读高中时,我有一段时间醉心于软件编写,但大部分时间里,我的学习兴趣相当广泛。我父母鼓励我这么做,对此我感激不尽。 大学期间,我修了很多不同的课程,但我从头至尾只选修了一门计算机课。我读书涉猎很广。 有位家长写信说,她15岁的儿子“钻进计算机无底洞里了”。他的网站设计课得了“A”,但别的科目分数都在下降,她写道。 这个孩子犯了一个错误。高中和大学给你提供了最佳机会,你可以广泛学习——数学,历史,各种学科——有机会跟着别的孩子一起做项目,亲身感受到群体的动力。你对计算机、舞蹈、语言或其他任何的科目有深入的兴趣也无可厚非,但太偏执而舍弃学习广度就不是一件好事了。 如果高中阶段兴趣过于集中,你会面临两个问题。第一个就是进了大学以后你很可能没法改变。另一个问题就是如果分数不够高,你就很难考入大学,而无法向那些积极性很高,很有才能的学生一起学习,他们可以真正帮助你了解这个世界。 大学期间可以适当考虑专业的问题。深入掌握自己感兴趣的领域的专业知识,能够引导你走向成功,除非这个专业没有发展前途,或者你并不很擅长这个方面。读研究生是获取专业知识的一个途径,虽然从纯经济角度来看,大学毕业后再接受教育不一定算是明智的投资。 4. 1. was sinking 2. specialty 3. purely 4. discourage 5. unlikely 6. dynamics 7. actually 8. reasonably 9. have perceived 10. extended 5. 1.took a deep interest in 2. fell into 3. sign up

新视野大学英语(第三版)读写教程Book2-Unit3-电子教案

新视野大学英语(第三版)读写教程B o o k2-U n i t3-电子教案 -CAL-FENGHAI-(2020YEAR-YICAI)_JINGBIAN

Unit 3 A Successful Career Teaching Focus Teaching Plan

Leading In and Exploring the Topic Divide the class into groups of four and allow the Ss 5 minutes to finish the exercise in Exploring the Topic. Give the Ss 5 minutes to discuss the following two questions: 1) What do you intend to choose as a career in the future and why 2) How will you prepare yourself for your future career? Ask some volunteers to share their answers to the above question with the class. Section A Reading Through Ask Ss to go through Text A quickly and then finish the exercise of Getting the Message on P44 of SB. Check the understanding by eliciting answers from some students. Highlight some difficult sentences and elicit explanations from students and give helps where necessary. Allow the Ss 3 minutes to write down a sentence showing he or she has learned from the story. Give the Ss some sentence structures to help them write longer sentences. Ask some students to share their sentences with the class. Basic Writing Skills Prepare a PPT with the exercise on P48 of SB. Ask some students to tell their choices to the class and explain why they have those choices. Analyze the keys to those choices by explaining the rules of shifts in tense listed on P47-48.

(捷进英语2)Unit2-电子教案

教案 课程名称捷进英语综合教程2 课时 班级 专业 教师 系部 教研室 教材《捷进英语综合教程2 教师用书》 Teaching Plan 教学 单元 Unit 2 Journeys of Discovery 单元主题●Animal migration ●Greatest inventions ●Accidental inventions 课时 安排 8

教学内容 ●Reading for learning Amazing Journeys ●Reading for Doing The Greatest Inventions ●Guided Writing A Notice of an Event ●Audio/Video Lab 教学环节主要特色教学活动安排建议Warm-up (热身)The section introduces the theme of animals and pre-teaches some of the vocabulary students will require in section A. ?Depending on the time you have available, you could ask students to create additional questions using the same format. In small groups the students could then quiz each other using their questions. Reading (阅读)Reading for learning ◆This section starts with understanding the purpose of an introduction paragraph. It then encourages Ss to analyse the behaviours of the animals in the text and to transfer these concepts to the human world. ◆Vocabulary and Grammar Ss look at a selection of new words and phrases from the text, largely connected with geography and the animal kingdom. The grammar section looks at indefinite pronouns. ◆Beyond the Text Ss now look at human migration ?The first task shows students how they can use an introduction to predict information that will appear in the text. Tasks 3 will require more time as it requires detailed understanding. ?The first two vocabulary tasks draw on geographical words from the text and work on word formation. ?The last vocabulary task uses the words in the context of another phenomenon from the animal kingdom. ?The Grammar Focus part looks at indefinite pronouns. While students obviously need to learn these words, they are also useful for developing students’ reading abilities as they function in a similar way to pronoun

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