1☐Are you ready to start a business?Know what you want and understand what will be involved, including the personal sacrifices. Be willing to devote long hours to your endeavor.☐Have you done your homework? Conduct research to ensure there is a need for your product or service. Be sure market conditions can support your business. T alk with friends, family, and advisers to obtain business information. Government agencies, trade associations and other organizations offer services and programs to help get businesses started.☐How will you utilize your skills and compensate for your weaknesses?Evaluate your personal qualities and skills. Use your talents and recognize the areas you need help with.☐What form will your business take?Decide on a structure — incorporation, partnership or sole proprietorship.☐How will you promote and market your business? Just how are you going to distinguish yourself from the competition?☐What is your pricing strategy?What does the price say about your product (and its quality versus the competition)? Think about what you will charge people for your product / service.Estimate your break-even point and revenues.☐Have you prepared a detailed business plan? It is imperative.☐What funding sources will fuel your enterprise? Secure sufficient financial resources for start-up and operations.☐Where will you locate?Pick a business location that makes sense for you and your customers.☐How will your business operate on a daily basis? How will you deliver your product or service and manage your business? Figure out what you will need for the day-to-day smooth functioning of your business.Reading IIDictationBusiness includes the activities of all commercial producers of goods and services. These producers range from small shops owned by one person to huge organizations owned by thousands of stockholders who have shares in the companies. The word business may refer to producers of the same product or service, such as the clothing business or the ins urance business. An individual enterprise may also be called a business.Comprehension1. F2. T3. T4. F5. T6. F7. F8. T9. NM 10. TVocabulary1. a2. d3. a4. a5. c6. b7. a8. dSpecial use1. equipment2. an assistant manager3. land4. data5. capital6. trade7. wealth8. competition9. service 10.activities 11.quality quantity 12. materials 13. production cation 15.memos16.a space 17.experience 18.advice 19.lives 20.varietiesTranslation1.The crew of an airliner should be responsible for the safety of all the passengers.2.Please distribute these English newspapers and magazines to every subscriber as soon as possible.3.The college has decided on a lecture series and business English majors must be present.4.For additional explanation, please refer to page 58 of the teacher‘s reference book.5.Most people will be interested in what relates to themselves.6.Recently, more and more people have gone into business.7. A businessman who sells goods in bulk is called a wholesaler.8.It‘s reported that nowadays wages are stil l one step ahead of prices.Cloze1. a2. c3. a4. d5. b6. d7. b8. c9. c 10.b11.b 12.c 13.d 14.b 15.dExtended ActivitiesA. Phonetic drillsI. Listen to the above sentences and find out the words containing the sounds listed below./ i: / : s ee, sh e/ I /: i s, Al i ce, secr e tar y, th i s, off i ce, sh e, l i sten, man a ger, h i s/ e /: s e cretary, w e ll, tw e lve/ < /: th a t, m a n, A liceIII. Listen to the following sentences and circle the word you hear in the parentheses.1) 13 2) 14 3) 60 4) 15 5) 70626) 3041 7) 1662 8) 50 9) 30 10) 17B. Function and Structure1. Greeting peopleComplete the following dialogues1)Tim: Hi!Dan: Hi, T im!Tim: How are you?Dan: Not bad.2)You see a friend on the bus.John: Hi, Jane!Jane: Hi, John.John: What's happening?Jane: Nothing much.3)T wo classmates greet each other on the school campus.Rita: Hi, Mark! How are you doing?Mark: Not so good. I‘ve got a bad cold.Rita: Yeah, a lot of people have colds. It's this crazy weather — cold one minute and hot the next.4)In an officeSecretary: Good morning, Mr. Edwards.Mr. Edwards: Good morning, Mary. How are you?Secretary: Fine, thank you.2. Saying good-bye24. delivery the act of taking or giving something to someone, or the thingstaken or given5. market a building, square or open place where peoplemeet to buy and sell goods6. launch to put (a new product) on the market (usually spending moneyon advertising it)7. company an organization made up of people who work together forpurpose of business or trade8. range a set of different objects of the same kind9. after-sales service service of a machine carried out by the seller for the buyer10. campaign a series of planned activities with a particular commercial aim4. Put the following expressions from the text in the blanks to complete the sentences.1.in other words2. publicity3. is known as4.for short5. potential6. hand (it) out7. viable8. feasibility9. is made up 10. prospective 11.campaign 12. assessing5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrase from the text1.The United States of America is called the USA for short.2.be assessed3.viable4.prospective customers5.placed an order6.in other words6.Word Study1.Prompt: his / role / maintain (v.) / fleet / vans / ready / respond / emergencyModel: His role is to maintain the fleet of vans, ready to respond in any emergency.a. A lot depends on building and maintaining a good relationship with your customers.b.Engineers are carrying out essential maintenance work on the main line to London.c.Critics maintain that these reforms will lead to a decline in educational standards.2.Prompt: government / launch / massive / anti-illiteracy / campaignModel: The government has launched a massive anti-illiteracy campaign.a.After two failures, NASA（National Aeronautics and Space Administration) will try to launch a new space shuttle again on Sunday.b.Modifying current equipment enables them to improve the quality while the product is being launched and its success evaluated.c.Encouraged by its success, the company launched an ambitious plan aimed at increasing the profit by 58 percent a year.3.Prompt: scheme / ex tend / successful / pilot projectModel: The scheme will be ex tended after a successful pilot project.a.The message conveyed by the leadership was that the Three Gorges project will be carried out in two phases.b.The local government will help fund this project, which includes the building of 150 day-care centers.c.Every student should try to project his/her mind into the future and imagine what life will be like then.4.Prompt: window / door / all / fit (v.) / security lockModel: The windows and doors are all fitted with security locks.a.The pants were a little tight at first, but after I wore them a few times, they fit like a glove.b.We've got a match next month, so we've got to keep ourselves reasonably fit.c.Looking at her resume, she should be fit for the sales job perfectly.5.Prompt: company / Darlington / launch / latest / range / electrical goods.Model: A company from Darlington has just launched its latest range of electrical goods.a.After examination the doctor told me that my blood pressure's well within the normal rangeb.It is common sense that in a company only a fairly narrow range of people is responsible for key decisions.c.The temperatures in your kitchen and around your picnic table range from 28 to 33 degrees.Reading IIDictationWe have 3,600 employees worldwide and sales of $ 3,716million. We manufacture nearly 20,000 cars, 3,500 trucks, 888 buses, and thousands of industrial engines. Our position as a major international grou p in 24 European countries and 15 Asian cou nt ries is the result of quality, safety and caring for people and the environment.Comprehension1. F2. F3. F4. T5. F6. T7. F8. T9. NM 10. TVocabulary1. market2. demand3. supply4. law of demand5. law of supply6. equilibrium7. profit8. consumer9. surplus 10.shortageSpecial use1. a2. c3. d4. a5. c6. a7. b8. d9. a 10. cTranslation1.The general manager handed out the important documents to the department managers.2.Cheating customers and evading taxes made up their business policy in those days.3.Mathematics can be called maths or math for short in English.4.This city is known as the dragon head of the economic cooperative zone.5.Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style.6.I bought a notebook computer last month but only at a price.7.The parents work hard to pay for their children‘s tuition.8.Your dishonesty was the reason why I had to break off ou r relationship in the end.9.His u ncle chose to settle in the countryside rather than in the city.Cloze1. d2. a3. c4. a5. d6. a7. a8. b9. a 10. d11.b 12.a 13.a 14.a 15. cE XTENDED ACTIVITIE SA. Phonetic drillsI. Listen to the dialogue and find out which words contain the sounds listed below./ 3: /: s ur name/ K /: Wils o n, initi al, a nd, a ddress, Graft o n, th e, numb er, M r./ V /: n u mber4591011Unit 5Reading I1. Brainstorming: (K ey for reference)Meat & Seafood V egetable Fruit Dessert & RefreshmentPork, lamb, beef, chicken, ham, turkey, fish, shrimp, oyster, bacon, steak, rib, crab, prawn, squid, lobster, cod, mussel, salmon, eel, Green pepper, onion, leek, tomato,celery, garlic, cucumber,cabbage, lettuce, carrot, eggplant, ,mushroom, turnip, pea, potato,spinach,Apple, banana, peach, orange,grape, strawberry, pineapple, lemon,plum, watermelon, apricot, cherry,coconut, pear,Pudding, sandwich, cake, pasta,hotdog, cookie, toast, bun,dumpling, tart, biscuit, jelly, pie,ice-cream, pancake, pastry,hamburger2. Choose the best answer to complete the following sentences.1. b2. c3. d4. b5. d3. Give the English word for the meaning provided1. consequence a thing that is a result of something else2. statistic the collection of information shown in numbers3. restaurateur an owner of a restaurant4. processor a person whose business is to prepare food for sale5. marketer a businessman or a firm that sells something in a market6. athletic physically strong and active7. nutrition the process of giving or getting food8. single-parent a parent bringing up children on his/her own9. awareness knowledge or realization10. compile to collect information and arrange it in writing4. Put the following expressions from the text in the blanks to complete the sentences. M ake changes where necessary.1.variety2.skip3. in the moodpile5.favorite6.survey7.awareness8. eat out9.alert 10.consumes5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrases from the text.1.purchase2.consumed3.athletic4.alert5.on the average6.responsible for6.Word study1.a.She decided to become an actress after getting her first taste of fame in a local theatre.b.I ordered chocolate ice cream, but this tastes of coffee.c.I am successful because I have the ability to make things taste and look good.2.a.I have forgotten my wallet in the usual Monday morning rush.b.Joan‘s train was scheduled to leave at 6 p.m., but it was 5:50, so she had to rush in order not to miss her train.c.Dan was rushed to hospital with serious head injuries after a traffic accident.3.a. A list of addresses of suppliers should be contained in all computer manuals.b.The film was banned because it contained a number of extremely violent scenes.c.Sunken waste containers could pose a serious threat over time as they begin to leak.4.a.Better to lose face and be open about not understanding the message, than to lose sleep at night over it.b.The company reported losses of $82 million for the third quarter.c.We are at a loss as to how he came into the empty house.5.a.People interested in temporary working are more likely to choose to be agency workers (代理人员) rather than direct employees.b.She wanted men to believe that she was choosy about clothes.c.All you have to do is to choose the date you want to go on holiday and decide on the destination.d.It was a difficult choice, but we finally decided that Hannah should have the prize.Reading IIDictationBuffets are a very popular way of entertaining, especially for large groups. They may be served as a luncheon, dinner, or supper. They may be formal or informal. Food may be served cold or warm. At a buffet many people can be served in a short time. The food is attractively arranged on a long table. Guests take their plates and choose their food from a variety of dishes. Usually they sit at tables. But at informal buffet s, people eat standing up. If they d o this, they have to eat most foods with a fork or with their fingers.Comprehension1. T2. F3. F4. F5. F6. F7. NM8. T9. T 10. FVocabularyI. 1. c 2. a 3. a 4. b 5. a6. d7. c8. d9. b10. DII.121. fun food2. junk food3. preserved food4. organic food5. exotic food6. fast food7. convenience food D. food providing pleasure, amusement, orenjoyment 休闲食品A. bad commercially prepared food with littlenu tritional value and containing few freshingredients 垃圾食品F. food treated by salting, smoking, drying,b ottling, pickling, sugaring so that it keeps for along time 腌制食品；加工过的食品B. food which has been cultivated naturally, withoutany chemical fertilizers or pesticides 有机食品G. food made with foreign materials or cooked inforeig n styles 异国食品E. cooked food which can be prepared, bought andeaten quickly, such as hamburgers, hot dogs,pizzas, etc 快餐C. food which is prepared by the shop before it issold, so that it needs only heating to b maderead y to eat 方便食品Special use1. b2. c3. a4. c5. b6. d7. a8. a9. d10. c11.d 12.b 13.d 14.c 15.dTranslation1.The manager‘s assistant is responsible for handling relation and communication with our European head office.2.Mr. Smith‘s business plan became known to his competitors as a consequence of information leak.3.He is so busy that he works 12 hours a day on the average.4.He used to speak only Cantonese, bu t now his clients are no longer limited to C antonese, and he has been able to communicate in English and Mandarinwith clients.5.She eats only vegetables, fruits and low-fat foods in order to lose weight.6.His close analysis of the current economic situation is based on facts.7.Advertisements often cause people to buy things they don‘t need.8.Supper often begins with soup in Hong Kong.9.I prefer traditional C hinese dishes to Western ones, because C hinese dishes are rich in fiber, vitamins and minerals.10.We regard the French enterprise as a potential partner for cooperation.Cloze1. b2. c3. a4. c5. d6. a7. c8. d9. a 10. b11.b 12.d 13.c 14.c 15.aExtended activitiesA. Phonetic drillsI. Listen to the passage about the English names and find which words contain the sounds listed below./ IK /:/ eK /: heirloom, AIR/ UK /: (jewelry)III. Listen and decide which one of the three words in the group rhymes with the wordyou hear. Circle the letter beside your choice.1. fear ---hear2. Share---where3. Fear---hear4. Fierce---pierce5. sure---poor6. Dear---tear(n.)7. Ear---year8. Fire---hireB. Function and Structureplete the following dialogues.plete the following dialogues.1) Diner: Waiter, please show me the menu.Waiter: Here‘s the menu, sirDiner: T hank you.Waiter: May I take your order?Diner: Yes. I‘d like a cup of fresh orange juice.Waiter: And what would you like after that?Diner: I think I‘ll try the roast chicken.2) Waiter: Have you decided on what you‘d like?Diner: Yes. First I‘ll have onion soup.Waiter: And then?Diner: I‘ll order the lamb chops.Waiter: How would you like it done?Diner: Medium, please.3)Waiter: Are you ready to order?David: Y ou order first, Susan.Susan: Order anything you like. I‘m not particular about food.David: I‘d better leave the choice to you.Susan: O.K. Then, a glass of mineral water for me.David: And for me, tooSusan: Let us have some shrimps for a change.David: It sounds good, but I‘d prefer some mutton today.4) John: Could we see the menu, please ?Waitress: Here you are, sir.John: What‘s special for today?Waitress: Perhaps you‘d like some mushroom soup and fried sole.John: O.K. Mushroom soup, please.Waitress: And what to follow?1314ring, bracelet, hair pin, necklace, earrings, brooch (胸针), pendant (悬饰) gold, silver, platinum, pearl, diamond, amber, coral, ruby, emerald, jade, crystal, sapphire gemstone and other precious stonesExercises2. Choose the best answer to complete the following sentences.1.c2. c3. b4. d5. d3. Give the English word for the meaning provided.1. accumulate2. brilliant3. choosy4. malicious5. bachelor6. destined7. odd8. communion9. intuition 10. fulfil4. Put the following expressions from the text in the blanks to complete the sentences. M ake changes where necessary.1. infect2.was destined3. joke about4. to do with5. takes her time6. were to7. in his stead8. edge to her voice9. fell apart 10. won‘t be cut out for5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrases from the text.1.shortly2.It‘s very odd3.choosy4.in my stead5.in communion with6.be destined never to see each other again6. Word study1.a. Her biography revealed that she was not as rich as everyone thought.b. A joke can be very revealing of what someone's really thinking.c. He still did not reveal what he feel about me.2.a.As people accumulate more wealth, they tend to spend a greater proportion of their incomes.b.Accumulations of sand can be formed by the action of waves on coastal beaches.c.If you don't sort out the papers on your desk on a regular basis they just keep on accumulating3.a. We're looking for a very specific sort of person and this woman seems to fulfil all of our criteria.b. Being laid off, he could not fulfil the role of the breadwinner for his familyc. Due to circumstances beyond our control, the fulfillment of your contract will be delayed by several weeks.4.a. The financial performance of the business is fully expected (= almost certain) to improve.b. Considering the problems he's had, there can be little ex pectation of him winning the race.c. You expect too much of John to think he can finish this job by Friday.5.a. I absolutely refuse to take part in anything that's illegal.b. His argument is based on the refusal to protect the environment.c. The local council refused him planning permission to build an extra house.Reading IIDictationThe most important diamonds are those we never see — the diamonds used in industry. Their value lies in their hardness, not their beau ty, and in the thousands of jobs they do. For example, diamonds cu t through solid rock in search of oil. Dentists use diamonds, too. Most marvelous of all are the diamond dies.These are flat diamonds through which small holes have been drilled. Cars, airplanes, nails, radios, refrigerators, and most electrical equipment could not be made withou t using industrial diamonds.Note:die: a shaped piece of metal or other hard material used to form metal, plastic etc.; a mould 模具Comprehension1. F2. T3. F4. F5. T6. F7. T8. T9. F 10.NMVocabulary1. a2. b3. a4. d5. a6. c7. c8. c9. b 10. a11.d 12.a 13.b 14.c 15.dSpecial use1. /2. a; The3. an; an; the4.an5. a6. the; the; the7. the; the8. /; a; the9. /; The; /; a 10. the 11. The; /; the 12. the; /; the13.T he; the; the 14. the; the; the 15. the; the; / 16. the; the; a; /17. A 18. / 19. /; a 20. A; anTranslation1.Young people always look into the future. This is true of all ages.2.She noticed the customer‘s eyes in particular, for the y were very big.3.Since his family was poor, he was apprenticed to a tailor.4.As the products are unsalable, this factory has stopped producing them.5.The president of the company did what he could to keep his company from falling apart.6.Don‘t blame yourself too much, for this was destined to happen.7.We are now seeking a young as well as ex perienced accountant to assist the export sales manager.8.With the coming Christmas, the downtown takes on a festival air.Cloze1. c2. b3. a4. d5. d6. a7. b8. c9. a 10. d11.c 12.b 13.c 14.b 15.a1516sell to them. Psychologists claim thathow you sound also conveys a message, 93% of emotion without actual words. It's titude, understanding, empathy and ethics. The moment you meet a prospective client, they judge you make or break a sale can 17194. Put the following expressions from the text in the blanks to complete the sentences. M ake changes where necessary.1.reserved2. illustrated3. getting to4. the custom5. T ake it easy, relax6. corresponding7. get down to8. exceeded9. roll up 10. signaled 11. allowed 12. of his own 13. regarded as 14. essential5. Rewrite the following sentences and replace the italicized w ords with appropriate words or phrases from the text.1. status2. at ease3. Thereafter4. exceeded5. the height of fashion6. behave6. Word studyFor each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model.1.Prompt: our / job / show / people / need / behave (v.) / polite / each otherModel: Our job is to show people the need to behave politely towards each other.a. The next time I saw him, Frank behaved as if nothing had happened.b. Get out of this office and come back when you know how to behave yourself.c. It's hard to change your behaviour, even harder to keep it changed.2. Prompt: midnight / cold / breeze / blow (v.) / hardModel: It was in the midnight and a cold breeze was blowing hard.a. I put the balloon to my lips and blew as hard as I could.b. Losing his job was a severe blow to (= had a very damaging effect on) his confidence.c. She gave the boy a tissue and told him to to blow his nose well.2.Prompt: vase / roll (v.)/ edge / table / smashModel: The vase rolled off the edge of the table and smashed.a.She rolled up the poster and put it in a cardboard tube.b.I discovered a dozen rolls of the old paintings in the attic.c.The piano's on wheels, so we can roll it into the room.4. Prompt: diagram / clear / illustrate / I / meanModel: The diagram will clearly illustrate what I mean.a. The lecturer illustrated his point by relating his own ex perience.b. The teacher illustrated his lesson with drawings and photographs on the blackboard.c. This delay is a perfect illustration of why we need a new computer system.5. Prompt: company / establish / new / system / deal / complaintsModel: The company has established a new system for dealing with complaintsa. With his intelligence and diligence, he soon established his status in the press.b. He quickly established himself as a leading member of the company board.c. Since its establishment two years ago, the advice center has seen over 500people a week.Post-readingTask 1 Business Etiquette Answers1. No. Introduce the more important person first. Y ou sh ould address your client and say ―Mr. Brown, I‘d like you to meet our V ice President of Development, Ms. Smith.‖ (Alternative answer —introduce the client as the more important person!)1.Yes. When your client steps out of the car, (s)he will be on the cur bside and therefore won‘t have to deal with getting out in traffic or sliding across the seat.3. D. It's more polite not to call attention to the fact that you can't drink champagne.4. D. Leave it on your chair. Definitely don't put it on the table — what if you have crumbs on it?5. B and C. Sort of a trick question. The most important guest should get served first.6. B. Make eye contact with all of the individuals you're talking with.7. B. Indicating where your guest should sit will make her feel more comfortable.8. B, C, or D. Just don't grab it first unless you're playing one of these roles.9. A. Y ou've waited 30 minutes. Ex pect an apology later, though.10. D. Call and set up another appointment. And don't forget to apologize for your error. Imagine how you'd feel if it were you!Reading IIDictationAn exchange of business gifts might take place on very special occasions, but in general the British d o not expect gifts or p ractice the custom. If gift-giving is your preferred method of showing appreciation, keep it tasteful and modest in price. Otherwise, it is perfectly acceptable to treat British colleagues to dinner or an evening at the theater. The English tend to be formal and conservative. They do not appreciate emotional displays, but prefer calm reserve in both behavior andemotion.Comprehension1. F2. F3. T4. T5. NM6. F7. T8. T9. F 10. TV ocabulary1. b2. d3. a4. d5. d6. a7. c8. b9. c 10. aSpecial use1. wait, make2. finishes3. was seated4. worked5. is6. d on‘t g o, d o, prefer7. is believed 8. went 9. moves9.make (答案正确，但题目中的aircraft应为单数，这个词是单复同形）11. read, was 12. visited, went, met13. touches 14. Lay, slept 15. was given, drove16. take, place 17. doesn‘t sell 18. WasTranslation1.The career ad visor gave several college students some advice on choosing their careers after graduation.2.We prefer to cooperate with them rather than compete with them for the market.3.After working with him for some time, I get to know him better.4.You really must get down to work, or you will be fired.5.It‘s nice to lie d own and take it easy after a hard day‘s work.6.He seldom talks with me other than to report his work to me.7.Before you make a promise, you‘d better chew it over.8.The insurance company should pick u p the bill for the damaged ship.9.In this developing cou ntry, the problem of women‘s social position exists side by side with the problem of children‘s education.10. If you don‘t know of the local culture and customs, you will often get into difficulties.20。
