世纪商务英语综合教程专业篇unit1

新世纪商务英语综合教程第一册课文译文第一单元万维网课文一有互联网必有路增加社会交流之商业指导丹奈斯·J. 德沃张筱霖译凯瑟琳·吉诺伊是波士顿 Swift Media 网络社区的合作创始人之一，她的饮食、起居、呼吸都浸泡在网络2.0中。

不仅她最新的商业公司依靠网络2.0召集会议，几乎她所有的新办公司都依靠各种网络工具来运行。

她有五位全职雇员，如今她已经非常熟练老到地使用她的博客、wiki、合作工具以及其他林林种种免费或低费用网络服务。

“网络2.0的吸引力在于，它能让小企业主找到通往市场的途径，而过去小企业主几乎没有门径。

”凯瑟琳·吉诺伊对《电子商务时报》的记者如是说。

目前，她的网络应用“组合”包括如下内容：●一个wiki，用来协调位于波士顿、衣达荷和乌克兰的程序员工作；●Basecamp，一个基于网络的项目管理工具（大约每月40美元）●Highrise，用来追踪与他人的联系与活动（与的小型网络版类似）●一组 Google(Nastag:GOOG)工具（例如, Google Docs 工作表，用于发博文的GoogleNotebook，Google AdWords 关键词搜索）有时她甚至通过Facebook和LinkedIn 与客户作交流，她也是Twitter微博和等社交网络的粉丝。

关于宠物狗的博客吉诺伊曾用网络2.0帮助过一位从事宠物狗养殖的朋友，这位朋友的生意渐渐下滑，而其竞争者熟知技术门道，他们的品牌则广为传播。

吉诺伊只不过帮朋友建了个博客，并在Google AdWords上登记了合适的关键词，朋友的生意马上兴旺起来。

吉诺伊说，她的策略并非是一时兴起、简简单单建个博客。

“任何小企业主都可以把博客用作网上营销工具，但是，要与Google AdWords结合起来才能推动访客流量的增加。

许多职场专业人士都把Google AdWords与在线服务管理结合起来，于是利润猛增。

新世纪⾼职⾼专英语综合教程1各单元答案各单元课后练习答案Unit One Why College?Work outII.1. major2. viewed3. are reserved4. view5. be dominated6. outearn7. In addition to 8. made it 9. talented 10. careerIII.1. entertain2. vary3. viewing4. election5. majority6. reservation7. advancing8. talents9. added 10. outearnIV.1. More diplomas do not always mean more money.2. Great athletes and entertainers outearn everyone else.3. Going to college is naturally becoming the next step after high school.4. Recent high school gradates no longer dominate the college campuses.5. It is common for adults to come back to college for personal growth.V.1.the more he will earn2. I still view him as3. we no longer believe him4.In addition to the dictionary he wanted5, either he or I was wrongVI.Model 11. The more we looked forward to his early arrival, the more disappointed we became.2. The happier Karl pretended to be in public, the sadder he felt in private.Model 21. It’s a social custom for people to exchange presents at Christmas.2. It’s exciting for me to speak in public for the first time.Model 31. Getting up early is considered a good habit.2. Taking natural materials out of the rubbish and using them again is called recycling. Model 41. Gone were the restrictions that prevented blacks from noting.2. More serious was the question of how the president would present the announcement. VIII.(P 9)1. At2. an3. to4. what5. the6. back7. on8. few9. across 10. aRead morePassage One T F F T F Passage Two D B B C AUnit 3 Paradise LostWork outII. 1. impression 2. no more than 3. contains 4. established5. vary6. process7. sustainable8. speed up9. wore still10. absorbedIII. 1. describe 2. destructed 3. absorption 4. process 5. grow6. economy7. impressed8. containers9. renew 10. varietyIV.1. The greatest and most famous rainforest in Brazil.2. When the trees are cleared, they take along time to come back.3. When the trees disappear from the land, the water sources suddenly disappear.4. That makes them the oldest communities of living things on the planet.5. The great navigator’s impression is the first known written description of a rainforest. V. Translation1.to cut down the trees without permission.2. varies between 4% and 6%.3.to speed up the production of the new brand car.4.is the same as ours.5.worse still, he was out of a job.VI. Sentence makingModel 11.It is the director who is responsible for the accident.2. It is Jack who help the old man to push his cart.Model 21. It takes the boy three hours to swim across the river.2. It took the doctors several hours to operate on this patient.Model 31.He devoted all his life to writing fairy tales, so he remained single all his life.2.If you don’t eat, youwill have to remain hungry.Model 41.As we mentioned just now, the problem is much more serious than you thought.2. As everybody knows, learning a foreign language is a time-consuming task.Grammar TipsVII. 1.together 2. not 3. not 4. before 5. under 6. below 7. large 8. against 9.between 10. cross 11. faster 12. after 13. without 14. many 15. notVIII. 1. wonderful 2. used 3. industry 4. education 5. revolutionary 6. kinds7. goes 8. was soldRead morePassage One: T T F T F Passage Two : B C B D AUnit 5 Winning at All CostsWork outII. 1. washed out 2. when it comes to 3. relieved 4. relied 5. confidence 6. risked7. stress 8. final 9. an effect on 10. substanceIII. 1. nervous 2. mixed 3. finally 4. risking 5. substantial 6. relief7. confident 8. harm 9. reliable 10. competeIV.1. Many drugs have serious side-effects when used over a long period of time.2. All these drugs can cause serious health problems if taken in large doses.3. There is a danger of having a heart attack when doing hard exercises.4.Many athletes take stimulants to help them perform well in competition.5. The risks of disqualification an bodily damage seem to have little effect on athletes.V. Translation1. will have much effects on the development of medicine.2. so don’t always rely on your parents for good advice.3. When it comes to the side effects of stimulants,…4. about 200 people in this city die of heart attack and high blood pressure.5. .. Ben Johnson was stripped of the gold medal for the men’s 100-meter race.VI. Sentence makingModel 11. The mother has a lot to say when it comes to her child’s success.2. Many people can use computers, but when it comes to repairing them, they know little.Model 21. The stick will break when given enough stress.2. You’ll find these social factors important when taken into consideration.Model 31. Hard training and confidence made the runner winner of the 100 meters at the Olympic Games.2. It is a known fact many athletes take drugs to make them more competitive.Model 41. It is believed that some drugs have serious side effects and are harmful to the body.2. It is reported that students at this university are banned from smoking on campus.Grammar TipsVII.1. us改为we2. far intelligent改为far more intelligent3. so改为 as4. of 去掉5.than in 改为 than that in6.a great writer 改为 great a writer7. more happy 改为 happier8.longest改为 longer 9.than改为 as 10. 正确VIII.1.concerned2. be controlled3. fewer4. will only be5. faster6. are doing7. slower8. are being born9. Longer 10. achievement Read morePassage One : F T T F T Passage Two; C B C D C。

商务英语综合教程-1-学生用书全文共四篇示例，供读者参考第一篇示例：商务英语综合教程-1-学生用书，是一本专门针对商务学生英语学习的教材。

本教材主要包括商务英语的基本知识和实用技巧，涵盖了商务英语的听、说、读、写等方面，帮助学生全面提升自己的英语能力，为今后的商务工作做好准备。

本教材从商务英语的基础知识入手，介绍了商务英语的重要性及使用范围，让学生明白学习商务英语的必要性。

本教材还介绍了商务英语中常用的词汇和短语，帮助学生掌握商务英语的基本单词和表达方式。

本教材注重商务英语的实用性和实战性，通过大量实例和案例讲解商务英语的具体运用。

学生可以通过模拟实际商务场景，练习商务英语的听力和口语表达能力，提高自己的沟通能力和表达能力。

本教材还提供了丰富的阅读材料和写作练习，帮助学生提高阅读理解能力和写作水平。

学生可以通过阅读商务英语材料，了解商务行业的最新动态和发展趋势，同时也可以通过写作练习，提高自己的写作能力和表达能力。

商务英语综合教程-1-学生用书是一本非常实用的商务英语学习教材，适合广大商务学生使用。

通过学习本教材，学生可以全面提升自己的商务英语能力，为将来在商务领域取得更好的成绩和发展打下坚实的基础。

希望学生们能够认真学习本教材，不断提高自己的商务英语水平，取得更好的学习成绩和职业发展。

第二篇示例：商务英语综合教程-1-学生用书，是一套专为商务英语学习者设计的教材，旨在帮助学生提高商务英语水平，增强在商务场景中的交流能力和应对能力。

该教材涵盖了商务英语中的各个方面，包括商务会议、商务沟通、商务信函、商务谈判等内容，具有很强的实用性和针对性。

下面将详细介绍该教材的特点和优势。

商务英语综合教程-1-学生用书注重实践操作，通过大量的案例分析和实践练习，帮助学生掌握商务英语的基本知识和技能。

学生可以通过教材上的练习，提高自己的听、说、读、写能力，有效地运用商务英语进行日常的工作交流。

商务英语综合教程-1-学生用书内容全面，涉及到商务英语中的各个方面。

Unit 1 美国人的生活方式Background knowledgeWhy American Culture is UniqueAmerican culture is unique because it is nurtured, formed and developed under certain conditions, which are characteristically American. The major factors contributing to the making of this new nation and the forming of a new culture are the hard environment, ethnic diversity (多民族) and plural religion, which is quite different from other nations in the world. What is more, these elements are still influencing the American culture.1. Rough EnvironmentThe early immigrants who were English Puritans settled down in northeast part of American. The environment there was very rough but they believed the poor land could purify their mind so they chose the place along the coast. From 1607 to 1892, frontiers were pushed further west. The American frontier consisted of the relatively unsettled regions of the United States, usually found in the western part of the country. The frontiersmen looked for a land of rich resources and a land of promise, opportunity and freedom. Actually they looked for a better life. So individualism, self-reliance, and equality of opportunity have perhaps been the values most closely associated with the frontier heritage of American.2. Ethnic DiversityThe population of the United States includes a large variety of ethnic groups coming from many races, nationalities, and religions. People refer to the United States as "melting pot "and the dominant people are British. American is made up of W ASP+MM, that is, White, Anglo Saxon, Protestants plus Middle Class and Male. In history, people from different countries in the world rushed to American three times. They brought their own culture to America and later on different cultures were mixed together. Thus the unique American culture is formed, a common cultural life with commonly shared values.3. Plural ReligionThe fundamental American belief in individual freedom and the right of individuals to practice their own religion is at the center of religious experience in the United States. The great diversity of ethnic backgrounds has produced religious pluralism; almost all of the religions of the world are now practiced in the United States. Christianity (基督教) is the dominant religion in American and Protestant (新教) is predominate (主导). Any individuals are equal before God and they believe they can communicate directly to God so they can share the same idea. Under the protestant, many new ones are formed and different explanations produce different sects of religion. Churches are independent and American religion is no longer religion seculars. The institution permits the practice of religion and the political power is separate form religion. So there are more religions in America than in other countries.4. Current InfluenceNowadays, we can see the continual influence of the three elements in the current American society. American family is typically parents and their unmarried children. Middle-aged and elderly people generally do not live with their married children. Many Americans live in mobile homes which are built with wheels. They can be moved. The people in American have a very strong desire to start a new life in a new place. Quite a number of people change residences every year. The average American moves fourteen times in his lifetime. The courage to try something new has been an American characteristic. American democracy means majority rule, but it also means protection of minority rights. There is certain freedom which the United States promises to all its citizens and members of minority group cannot be denied these rights by a vote of the majority. Americans also like to be involved in many challenging activities and sports to show their adventurous spirits. All of these are affected by the heritage of the American history.From the facts above, we can see American culture is unique which was cultivated, formed and developed by the main three factors, rough environment, ethnic diversity and plural religion and still is affected and determined by them now.Reading Skill Focus1.C Clue：首先，第一句话表明说话人对于后面发生的事情感到非常惊讶。

世纪英语综合教程I（第五版）教案授课主要内容Unit 1 College Life (1st and 2nd hours)Warm-upTask 1 I am a freshman.Objective: Ss can make a brief self-introduction to the class.Steps:• Ss read Warm-up Task 1.• Ts explain the new words in Task 1.• Ask Ss to introduce themselves according to their own information.Task 2 My study plan in the fresh semester.Objective: Ss can make an English study plan by themselves.Steps:• Ask Ss to make their choices.• Ss give their answers.• Ask Ss to tell the class about their new English study plans.Listening &SpeakingTask 1 Are you Jack Smith from America?Objective: Ss can understand the conversation briefly and fill in the blanks with correct words or phrases. Steps:• Play the tapescript two times.• Ask Ss to listen carefully and fill in the blanks.• Ask Ss to tell the class their answers.Answers: (1) Excuse me (2) I’m (3) Nice to meet you (4) Me, too (5) Thank you very much. Task 2 How are you these days?Objective: Ss can understand the conversation briefly and tick up the correct information.Steps:• Play the tapescript two times.• Ask Ss to tick the correct information and give the answers.Answers: Tick: (1), (2), (4).Task 3 Would you like to have a look at my dorm?Objective: Ss can understand the conversation and complete the answers with correct information. Steps:• Play the tapescript two times.• Ask Ss to listen and understand briefly the conversation and complete the answers.• Ask Ss to give the answers.Answers: 1) have a look at 2) Three 3) small but bright 4) 5th5) No, there isn’tTask 4 Sports club will take in new members.Objective: Ss can understand the conversation and put the five given sentences into correct order. Steps:• Play the tapescript two times.• Ss listen to the conversation and give the correct order.• Ask Ss to give the answers.Answers: ( 3 )----( 1 )----( 5 )----( 2 )----( 4 )Task 5 Don’t use the word “fail”.Objective: Ss can understand the passage and fill in the blanks with correct words or phrases. Steps:• Play the tapescript three times.• Ss listen and give the correct words or phrases.• Ss give the answers, if their answers are not correct, Ts correct them.Answers: (1) examinations (2) allowed (3) suggest (4) unhappy (5) lose heart (6) believe(7) success (8) takeTask 6 My study at college.Objective: Ss can make a conversation about college study.Steps:• Ask Ss to spend several minutes preparing for the conversation.• Ss present their conversations to the class.• Ts give necessary guidelines and help to Ss. Ts first invite those who are better in English learning to present their conversations. If time doesn’t permit, assign the task as after-class assignments. Conversations:Wendy: Hi, Bob! Nice to see you again on the campus. How is everything going on with you?Bob: Fine, thank you. I like this college. I like my new teachers and classmates.Wendy: How about your courses? Do you like them?Bob: Yes, I like them very much.Wendy: What do you major in now?Bob: I major in computer science. At the moment I am learning how to program.Wendy: That sounds really interesting.Bob: Yes, but I feel that it is a little difficult.Wendy: Are you doing well in your classes?Bob: I don’t know because I haven’t received any test results yet. However, I have confidence in myself.Assignments1. Review what has been learned in Listening&Speaking;2. Preview Reading A in this unit.世纪英语综合教程I（第五版）教案授课主要内容Unit 1 College Life (3rd and 4th hours)Reading APreliminary StageSteps:• Ask Ss to answer: what is college life? How can freshmen get along well with their college mates, classmates and roommates?• Ts introduce the background information about college life to students.Reading text learning1. New words and expressionsObjective: Ss can read the new words and expressions correctly; remember these new words and expressions.Steps:• Ss listen to the new words and expressions.• Ask Ss to read the new words and expressions.2. Reading Text AObjective: Ss can understand the reading text, put it into good Chinese and grasp the important words, phrases and sentence patterns in the reading text.Steps:• Ts explain the reading text:Language points:Paragraph 2sense n. a person’s special power of the body to be conscious of somethinge.g. a sense of humor/responsibility/belongings/achievementsHe has a good sense of smell.in a sensee.g. This plan is practical in a sense.make sensee.g. It makes no sense to talk about it in general.c.f. sensible a. reasonable; practicale.g. It is sensible of you to do it.We think the plan sensible.be sensible of:be aware ofe.g. He is sensible of the danger before him.c.f. sensitive a. easily receiving impressions；able to record small changese.g. My skin is sensitive to sunlight.The instrument is sensitive to the earthquake.find out:learn sth. by study, calculation or inquirye.g. Have you found out the source of the rumor?Please find out when we’ll start off tomorrow.share vt. have or use sth. with sb.; have sth. in common1) share sth. with sb.:e.g. When at home, I have to share a bedroom with my younger brother.2) share (in) something:e.g. We two will share (in) the rent.The husband shares (in) his wife’s happiness and sadness.Paragraph 3arise vi. come into existence; present itselfe.g. An unexpected problem arose in our discussion.Different opinions have arisen among the students.be responsible for: having the obligation to make decisions or bear the blame for mistakes e.g. Teachers should be responsible for the safety of pupils when having a spring outing.We think the driver is responsible for the traffic accident.topic n. subject for discussione.g. None of the topics interested me.Good morning, class. Today my topic is on the present situation at home and abroad. Paragraph 4set aside: put aside, lay asidee.g. Every day I set aside half an hour for sports.You’d better set aside some money for a rainy day.Paragraph 5agree: say “yes”, consent1)agree with sb.e.g. You say reading is important in learning English. I can’t agree with you more.2) agree to sth.e.g. All the class agreed to the study plan.3) agree on/upon sth.e.g. Both parties finally agreed on the contract.Paragraph 6avoid vt. keep or get away from; escapeavoid doing sth.e.g. You must learn the lessons from the accident to avoid making the same mistake.avoid being donee.g. I’ll go that way to avoid being seen by the boss.Paragraph 7belongings (pl.) n. one’s possessionse.g. Take all your belongings with you when you get off the train.Personal belongings should be taken good care of.Chinese translation of the reading text:和室友和睦相处1. 当你离开父母和家乡进入大学，将要在新的校园里开始新的生活，你准备好了吗？上大学的首要挑战不在教室，而是在你第一次遇见宿舍室友的时候。

世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。

Unit 1auditing 审核、审计facility location 厂址选择auditor 审计人员quality standards 质量标准implement 贯彻custom-designed 定制的registry 注册、登记处international trade 国际贸易warehouse 仓库inventory 存货管理、存货清单ISO 国际标准化组织Internal Audit 内部审查final product 最终成品freight bill 运费单shipping 装运target date 预订日期modular 模块化的Gap Analysis 差距分析certify 保证zero-defect 零瑕疵的registrar 注册人员quality control 质量控制management 管理wholesaler 批发商finished product 成品Unit2product 产品wholesale 批发real estate 房地产intangible product 无形产品development cycle 发展周期service 服务warranty 担保growth cycle 生长周期declining cycle 下降周期marketing strategy 市场策略retail 零售discount 折扣commodity 商品market segment 市场份额non-standard product 非标准产品goods 商品downturn 低迷周期market target 市场目标maturity cycle 成熟周期introduction cycle 引入周期for sale 出售的investment 投资life assurance 人寿保险tangible product 有形产品standard product 标准产品Unit3promotions 促销unit cost 单位成本price elasticity 价格弹性profit-maximization 利润最大化revenue 税收segmentation 市场细分、分割demand curve 需求曲线skim pricing 撇脂定价launch （新产品）投产distribution 分销渠道domestic price 本土价格、国内价格penetration pricing 渗透定价positioning 目标市场定位targeting 目标市场选择gross profit 毛利fixed and variable 固定成本和变动成本costs 花费dumping 倾销current price 市价market share 市场份额pricing 定价sales volume 销售量profit margin 利润率Unit4product 产品manufacturer 制造业者market research 市场调查marketing plan 营销推广计划product marketing 产品推广brand 品牌marketing 市场营销media planning 媒体计划image-building 形象塑造physical evidence 实体坏境people 人员placement 放置target market 目标市场public relations 公共关系distribution channel 配销渠道generic 非商标的advertising 广告、登广告at no cost 免费marketing effort 行销努力process 流程drawback 缺点product pricing 产品定价marketing mix 市场营销推广组合charge 要价junk mail 垃圾邮件sales strategy 推销战略at regular price 按正常价Unit5retailer 零售商allowance 让利trade deal 贸易协定corporate image 企业形象reseller 转卖人stimulate 刺激sales force 销售力量rational appeal 理性诉求lead 线索wholesaler 批发商push money 提成、推销员奖励point of sale 卖点voucher 票券、代金券approach 准备dump bin 垃圾箱promotional mix 营销推广组合leverage 杠杆作用、手段formula 公式trade-in 以旧物换折价换取同类新物的交易continuity program 继续订货prospect 寻找（客户）coupon 息票、赠券deal loader 厂家对零售商的奖励brand equity 品牌价值closing 结束hard-sell 硬销售self-liquidating 自我清偿unit6net净值inventory财产清册current asset流动资产Master Budget总预算cost of goods sold 已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金current liabilities ratio流动负债率budget预算creditor债权人financing mix融资组合profitability盈利能力investment decision投资决定debtor借方dividend红利cash dividend现金分红finished goods成品investment proposal投资建议ratio比率overhead营业费用capital project资本项目work-in-progress工作中的进展creation of value资产成本gross总额fixed asset固定资产stock dividend股息分红dept capital债务资金dividend decision股利决策cash现金cash flow现金流量dividend-payout股息分配depreciation折旧investment decision投资决策demand需求shareholder股东opportunity cost机会成本profitability ratio盈利率prospective acquisition预期收益stock 库存allocation配置raw material原材料issued share capital已发行股份资金financing decision融资决策unit7supplier供应厂商partnership合伙企业grocery杂货店articles of partnership合伙企业的章程lease租用license许可；执照entity实体Managing Director总经理Bankruptcy破产Capital资金sole proprietorship独资（经营）asset资产obligation义务transfer转让proprietorship所有权profit利润supervise监督voice发言权general partner普通合伙人risk风险liability责任limited partner有限责任股东health insurance健康保险invest投资fringe benefit额外福利unlimited liability无限责任permit许可证proprietor所有证legal entity法律实体board of director理事会Unit 8equity股东venture企业franchiser特许exclusive right独占权利guaranteed loan保证贷款fund基金exclusive独占的franchisee授权人brand image品牌participation loan组合贷款loan贷款restriction限制provision条款franchise(ing)许可direct loan直接贷款Unit 9L/C信用证coverage 承保范围reimbursement 偿还insurance policy保单insurance declaration 保险申明insure 投保insured被保险人policyholder投保人casualty insurance意外事故保险combined certificate联合凭证B/L提单Premium保险费original policy正本保单disability insurance伤残保险unemployment insurance失业保险policy保险单insure投保beneficiary受益人property insurance财产保险insurance certificate保险凭证heir继承人insurer继承人brokerage经纪业务old-age insurance养老保险open policy/open cover预约保险Unit10arbitration仲裁termination终止executory contract执行合同。

世纪商务英语综合教程(一)世纪商务英语综合教程简介•本教程旨在帮助学习世纪商务英语综合的人士提高学习效果。

•使用Markdown格式编写的文章，便于阅读和编辑。

准备工作•在学习之前，确保你已经掌握了基本的英语语法知识。

•准备一本《世纪商务英语综合》教材作为学习参考。

学习方法•制定学习计划，明确每天的学习目标和时间安排。

•持续学习，建议每天保持一定的学习时间。

•多做练习，通过实践巩固所学知识。

•积极参与讨论和交流，与他人分享学习心得和经验。

学习内容1.第一单元：商务礼仪–学习商务礼仪的基本原则和技巧。

–学习如何进行商务交际和谈判。

2.第二单元：商务信函–学习商务信函的格式和写作技巧。

–学习如何撰写商务报告和商务计划。

3.第三单元：商务口语–学习商务会议和演讲的技巧。

–学习商务谈判和沟通的表达方式。

4.第四单元：商务阅读与写作–学习商务文章和报告的阅读技巧。

–学习如何写作商务备忘录和邮件。

学习评估•在学习过程中，可以通过以下方式进行自我评估：–完成每单元的练习题和作业。

–参加模拟考试和真实的商务情境演练。

–寻求他人的反馈和建议，不断改进自己的学习方法和表达能力。

学习资源•除了教材之外，还可以利用以下资源来辅助学习：–在线课程和教学视频。

–商务英语学习网站和论坛。

–商务英语相关的书籍和杂志。

结语•学习世纪商务英语综合需要长期的坚持和努力。

•希望本教程能够帮助你提高商务英语的水平，实现自身的职业发展目标。

学习建议•创建学习环境：在学习过程中，选择一个安静、舒适的环境，确保能够专注和集中注意力。

•制定学习计划：根据自己的时间和能力制定学习计划，合理安排学习时间，避免拖延和浪费时间。

•多样化学习方式：除了阅读教材，还可以利用听力、口语、写作等不同方式进行学习，提高自己的综合能力。

•多做练习：通过做练习题和模拟考试来巩固所学知识，培养自己的应试能力。

•积极参与：参加线上或线下的学习交流活动，与他人分享学习心得和经验，相互鼓励和帮助。