流利说商务英语level5unit1part2

流利说商务英语Level5 Unit1 Part1 Setting PrioritiesLooks like it's going to be another late night for me.Why?Well, it's already six o'clock and I'm only halfway through writing this financial report. I think it's going to take me another three hours to finish it.What? I finished my part an hour ago.She’s only halfway through writing the report.Wow really. I thought we were allocated a similar amount of work.What is your secret?Eight cups of coffee a day.I just prioritize my workload.What do you mean?By saying he drinks eight cups of coffee to stay productive, he’s making a joke. Well, when I found out that the report had to be finished today, I made it my top priority.Originally, I had planned to make some calls, but I rescheduled them to Friday because they weren't urgent.That's a good idea.I and two clients call today that took up an hour.I could have spent more time on the report if I did not have to make them. Exactly, they weren’t a high priority.Secondly, I scheduled the most important tasks to be completed in the morning because it's usually the most quiet time in the office.Also it's when I'm most productive.Interesting, I never thought of that before.When the office gets busy, it can become very distracting and hard to focus on work. He is most productive when it's quiet in the office.But how do you decide which tasks are the most important? It's pretty simple.At the end of every day I spend 10 minutes writing down all of the tasks that I need to complete the following day.Then I go through the list and rank them in order of importance.Wow, no wonder you are so efficient, max. Thanks for all the great tips.Don't mention it. Don't worry about the report either, I'll help you finish it tonight. Really? You're going to help me finish it.Yes, On one condition.What's that?You order in some pizza for us to eat while we finish. Deal.By writing down the work he needs to do, he can see which tasks are high priorities.。

流利说商务英语Level5 Unit1 Part1 Time Management TipsDo you often struggle to finish your work on time?Improving your time management skills can help you do more in less time.Here are some tips for managing your time effectively.❖Set goalsThe first step towards managing your time effectively is to set clear goals for what you want to accomplish.These goals should be organized by how urgent and important they are.Once they have been ordered, you will know what you need to do first.❖Set time blocksTime blocking arranges your day into periods of time based on different tasks.It shows you how much time you have, and what you should spend it on.Once your goals have been established, you can focus on the most urgent ones.If your don’t set goals, you won’t know where to focus your attention.When you have several small tasks, you can arrange them into one time block.❖Take breaksA break is a short rest taken from work.After you have been working for a long time, you should take a break. Otherwise, you may get tired and have trouble focusing on your work.❖Delegate your workIf you are a manager, knowing how to delegate can help save you time.Delegating work frees up your time and allows you to concentrate on what's most important.If someone on your team can do a task, you should consider delegating it to them. She often works overtime because she takes on too much work and never delegates it to others.。

流利说商务英语Level5 Unit2 Part2 Related ActionsTo hypothesizeTo hypothesize means to suggest an explanation for something that hasn't been proven yet.Hypothesizing serves as a guide to your testing and research methods.To induceTo induce means to cause something to happen.Rising income levels have induced a surge in consumer spending.To validateTo validate means to confirm that something is correct.Their company uses a variety of methods to validate the market research hypothesis they have formed.He used evidence to validate his ideas.The aim of our new marketing campaign is to induce customer loyalty.After conducting in-depth research on the market, their initial hypothesis was proven to be false.Their company uses a variety of methods to validate the market research data they have collected.To validate your idea, you need to provide evidence to support it.To investigateTo investigate means to closely examine something in order to find out more about it. The company conducted research to investigate why consumers have stopped buying their products.To correlateTo correlate means to have a mutual relationship or connection.If one thing correlates with another, they are closely connected and depend on each other.The best products on the market do not necessarily correlate with the highest sales. The company investigated the products, services and marketing techniques of its competitors.You should investigate whether or not the same research has already been carried out.Through correlation analysis, they try to figure out whether longer articles get more shares on Facebook.For e-commerce companies focusing on customer satisfaction correlates with market success.。

流利说商务英语Level5 Unit2 Part5 Basic ConceptsSupply and demand are basic concepts of economics.They are two forces that determine the prices of the goods and services we buy every day.Being familiar with them can help you better understand the economic world around you.TradeTrade is the exchange of goods or services between buyers and sellers.A buyer gives money to a seller in return for a good or service.The price of a good or service depends on the supply of the seller and the demand of the buyer.SupplySupply is the quantity of goods or services that sellers have and are willing to sell.In order for a buyer to purchase a good or service, there must be supply of it.DemandDemand is the quantity of goods or services that buyers are willing and able to purchase.In order for a business to sell its products, there needs to be demand for them.Market priceThe market price is the price at which something is offered in a marketplace.If consumers think the price of a product is too high, they will not want to buy it, so there will be little demand.If the price of a product is lower than consumers’ expectations, it will be sold quickly at less profit.SurplusA surplus occurs when the supply of a product is higher than the demand.If sellers have a surplus of products, they may lower their prices in order to sell more. ShortageA shortage occurs when there is not enough supply to meet the demand.During a shortage, sellers may choose to raise the prices in order to make more money.The price of a good or service depends on how much supply the seller provides, and how much the buyer demands.The company is increasing supply to meet new demand.As consumer income rises, there is usually a higher demand for high-end products. There was not enough demand for their products, so they were forced to cut prices. The supermarket had a surplus of pears , so it lowered the price in order to sell them before they went rotten.At the end of the summer, the store had a surplus of shorts because they didn’t sell well.There has been a shortage of that toy, so some vendors are selling it for three times the price.They underestimated demand for their new handbags, so there was a shortage.。

流利说商务英语Level5Unit2Part2CommonExamples流利说商务英语Level5 Unit2 Part2 Common ExamplesPositive brand imageBrand image is the perception people have of a product or company.When a company has a strong brand image, it means that it has a good reputation. People are more likely to buy from brands that they trust.So, brand image can be leveraged to sell new products or enter new markets.Poor customer serviceCustomer service is the assistance the company gives to customers before, during and after a purchase.When a company offers poor customer service, it doesn't serve its customers well.If a customer has a negative customer service experience with a company, they may choose not to buy from it again.New consumer trendsConsumer trends refer to changing consumer habits and behaviors.By identifying new consumer trends, companies can create new products that appeal to customers.If a company does not keep up with consumer trends,it could miss business opportunities.CompetitorsA successful company differentiate itself from its competitors.It can stand out by offering unique products or establishing a strong brand image.If a company can't differentiate itself, it may have a smallermarket share.And if its competition increases, it could lose revenue.They launched a marketing campaign to improve their brand image.The tech company has created a great brand image by associating its products with fun and creativity.The company's brand image was badly damaged after a scandal.If a company gets involved in a bad customer service scandal, it can be hard for them to rebuild their reputation.After a customer service crisis, the company changed its policy to prevent loss of customers.How can a company differentiate itself from its competitors?It can stand out by offering unique products or establishing a strong brand image. Competition occurs when multiple companies fight for market share.A fast food chain recently started offering low calorie meals in response to a trend toward healthy food.The growing trend toward vegan food encourages many big name brands to offer vegan options to their customers.The electronics market is extremely competitive because there is a growing demand for new high-quality products.。

流利说商务英语Level5 Unit2 Part1 Market PositionsMarket dominance is how strong a company's brand, services or products are compared to its competitors.Typically there are four types of market dominance categories.(1)LeaderA market leader has the largest market share in its industry.It holds a dominant position.Market leaders are often the first to develop new products and business methods.In order to maintain their position, most market leaders invest heavily in research and development.If they hadn't invested so heavily in research and development, they would have lost their position as a market leader.(2)ChallengerA market challenger has a strong position in the market, but not a dominant market share.It may adopt aggressive strategies to increase its market share.Challengers can also increase their market share by focusing on areas that a market leader has overlooked.One of the strategies for challengers to gain market share is to introduce differentiated products.Challengers need to adopt aggressive strategies to increase their market share.(3)FollowerA market follower does not have a strong position in the market.It doesn't take risks and usually copies other companies’ products or strategies.They do not focus on increasing their market share.But by adopting the best practices of other companies, they can maintain a stable position in the market.(4)NicherA nicher is a company that concentrates on a specialized market.Nichers typically provide products or services that are not offered by other companies.By establishing a niche, a company can avoid competition while making a profit. Although it didn't have a strong position in the market, the company was still able to exist as a follower.New companies can find a niche market by identifying demands that are not being met by other companies.Since followers don't have differentiated products or strategies, they normally have substantially less market share.。

流利说商务英语Level5 Unit2 Part2 Related ActionsTo leverageTo leverage something means to use it to its full potential.The company leveraged its distribution network to deliver goods faster than its competitors.To capitalize onTo capitalize on something means to take advantage of it.If you don't capitalize on an opportunity, you may not get another chance.By leveraging its strengths, a company can implement unique strategies that can give it an advantage.You should leverage the results of your SWOT analysis to help improve your company.The company capitalized on its brand recognition to expand into a new market.If you don't capitalize on this trend, your competitors will.She capitalized on her experience to negotiate a higher salary.To overcomeTo overcome something means to handle it successfully.A company needs to overcome its weaknesses to keep competitive.To reduceTo reduce something means to make it smaller or less significant.They decided to reduce the R&D budget and focus on sales.A company can reduce threats by preparing for them.They hired a consultant to overcome their lack of expertise.The company's products were outdated, but it overcame this issue by investing more in R&D.The company overcame the scandal and re-established its market position.The company needed to reduce its workforce in order to cut costs.Companies must stay aware of market trends to capitalize on opportunities and reduce threats.It reduced the threat of increased competition by focusing on smaller niche markets.。

流利说商务英语level5unit1part2Lesson 1 How to set prioritiesWhen everything you have to do seems important, figuring out where to begin can be difficult. Here are some suggestions to help you evaluate and prioritize your work.List your tasksBefore you prioritize your work, make a list of your tasks for the day or week.This lets you see what you need to do and determine your priorities.And it helps you keep track of your work.Determine their urgencyUrgent tasks are tasks that must be done soon or even immediately.If something is due by the end of the day, it is likely to be urgent.But if you have a week to finish it, it will be a lower priority.Determine their importanceImportant tasks are valuable activities that will greatly influence your future.You should schedule time for important tasks every day, especially when you feel most productive.Important tasks usually take a longer time to complete than urgent tasks.Failing to complete important tasks could prevent you from reaching your long term goals. Estimate time neededEstimate how long it will take to complete each task.Splitting up a large assignment into small tasks can make it easier to estimate.If you estimate that something will take a long time to complete, you should start it soon. Otherwise you may not have enough time.Lesson 2 mismanaging prioritiesTo underestimateTo underestimate something means to think it smaller or less important than it actually is.I f you underestimate a task, you think it’s easier than it actually is.When people underestimate the difficulty of a project, they may schedule less time for it.To overestimateTo overestimate something means to think it bigger or more important than it actually is.If you overestimate the importance of a task, you assume the task is more important than it actually is.To ignoreI f you ignore something, you pretend that it doesn’t exist.To focus on your work, you should ignore the distractions such as social medias and text messages.To delayTo delay means to put off something until a later time.An employee may delay doing certain tasks, because they do not think that they are urgent.I mportant tasks shouldn’t be delayed to much, or else you may fall behind schedule.To rushTo rush means to do something in a hurry, without think about it carefully.Employees may rush through their work when they are behind schedule.Rushing through assignments may heart the quality of your work.Lesson3 Describing goalsSpecificTo be specific means to be precise and clear.A specific goal clearly defines what you want to accomplish.If something is specific, it is not general or vague.AchievableIf something is achievable, it can be reached and accomplished.For a goal to be achievable, you need to have resources to complete it.QuantitativeIf something is quantitative, it can be measured by objective standards or metrics.A quantitative goal may be measured by statistic, data, or percentages.QualitativeA qualitative goal is measured subjectively and indirectivity.I mproving customer’s satisfaction is a example of qualitative goal.You can turn a qualitative goal into a quantitative goal by using metrics such as data or percentages. Lesson4 Related actionsTo allocateTo allocate means to divide or distribute something like time or money.When you allocate a budget, you distribute is across different projects or activities.To evaluateTo evaluate means to assess the value of something.A to-do list is a great tool to evaluate what you need to do and manage your priorities. To extendTo extend something means to make it longer.I f a employee can’t reach a deadline, they may ask their manager to extend it.To updateWhen you update something, you change it to include recent information.Once a task has been completed, update your to-do list by crossing the task out.。

流利说商务英语Level5 Unit2 Part4 Contract DisputesArbitrationWhen two parties have a disagreement, they may attempt arbitration.Arbitration is a way to settle a dispute without going to court.In arbitration, an independent third parties involved to assess and resolve the dispute. DamagesDamages are money given as compensation to a party for a loss.If one party has lost money because of a breach of contract, they may sue for damages.They preferred arbitration because it was faster and cheaper than going to court. While arbitration is conducted outside courts, any decision is legally enforced.They settled their dispute through arbitration.The judge awarded them $300,000 in damages.When they couldn't settle their dispute through arbitration, one party sued the other for damages.RepudiationRepudiation is the refusal to fulfill the terms of the contract.If one party doesn't perform their duties in a contract, it will lead to repudiation. FrustrationFrustration occurs when a contract can't be implemented for unexpected reasons. Frustration of a contract is not the fault of either party.For example, a lease will become frustrated if the property is destroyed by a fire. Which of the following could lead to the repudiation of an employment contract?An employee fails to perform their job responsibilities.What will happen to a contract if it violates a new government policy?A contract will become frustrated if it violates the law.Repudiation may have consequences stated in the contract,or it may lead to legal action.Their failure to pay on time caused the contract to be repudiated.If a contract becomes frustrated, a new contract may be drawn up.They settled their dispute through arbitration.。