江苏省学年高中英语 Unit1 Advertising Grammar and usage教案 牛津译林版必修4

Ⅰ.高考单词→识记·思考·运用1．核心词汇①________ v t.治愈；解决；矫正，改正n．药物，疗法；对策②________ n．评论，评价v i.评论，议论③________ v．咨询；请教；查阅；商量④________ v t.&n.更新；提供最新信息；使现⑤________ n．便宜货；协议v i.讨价还价⑥________ v t.&n.设计⑦________ n．做广告；广告活动；广告业→________ n．广告；广告宣传→advertise v t.&v i.做广告，宣传⑧determine v t.确定，查明；决定；裁决→________ adj.坚决的；有决心的→________ n．决心；坚定⑨appeal v i.有吸引力；呼吁，恳请；n.吸引力；呼吁，恳求→________ adj.有吸引力的⑩________ ad v.个别地；就本人而言；本人，亲自→personal adj.私人的，个人的；亲自的→________ n．个性；性格答案①cure②comment③consult④update⑤bargain⑥design ⑦advertising；advertisement ⑧determined；determination⑨appealing ⑩personally；personality2．常考词汇①purchase v t.________ n．________②multiply v i.&v t.________③innocent adj.________④welfare n．________⑤campaign n．________⑥motto n．________⑦comprehension n．________⑧publisher n．________答案①购买，采购采购；购买的东西②成倍增加，迅速增加；乘，乘以；繁殖③清白的，无罪的；无恶意的；纯真的④(个体或群体的)幸福、安全和健康；福利⑤运动(为了某种目的而进行的一系列有计划的活动)⑥座右铭；格言，箴言⑦理解力，领悟能力；理解练习⑧出版社，出版机构；出版人，发行人用所给单词的适当形式填空1．His ________(determine) look told us that he could do it well.2．If she had been aware that the mushrooms were ________(poison) she would not have picked them for dinner.3．Often this earliest form of ________(advertise)involved a newly arrived ship loaded with goods.4．They should abandon playing computer games and ________(cheat)in the exams. 5．The photo drew about 7，000 ________(comment) on the social media platform.(2015·江苏，书面表达)6．He tried to ________ her but failed.It appeared that what he said was n’t ________ at all.(persuade)7．This program is ________ to the children who could n’t go to school due to their poverty，and the children can ________ from it.All in all，it is intended for the ________ of those poor children.(benefit)8．We launched a big advertising campaign to ________ our new toothpaste，and the ________ succeeded at last.In return for our effort，all the staff in our department were ________．(promote)9．Though ________ plays an important role in achieving success，________ people do n’t always have an edge over those who work hard.(intelligence)10．________，I think the ________ of a child should be well respected and parents should n’t force their ________ opinions on their children.(personal)答案 1.determined 2.poisonous 3.advertising/advertisement 4.cheating ments 6.persuade；persuasive7.beneficial；benefit；benefit 8．promote；promotion；promoted 9．intelligence；intelligent10.Personally；personality；personal【联想·积累】❶“欺骗”词汇集合①fool v t.欺骗，愚弄②cheat v t.欺骗，作弊③deceive v t.欺骗，行骗④lie to sb 向某人说谎，骗某人❷“建议”高频词集锦①advise建议；忠告②suggest 建议，提议③recommend建议；推荐④propose建议，提议❸“引人注目的，吸引人的”高频词①appealing吸引人的②attractive吸引人的，有魅力的③charming迷人的，可爱的④eye-catching引人注目的⑤absorbing吸引人的⑥fascinating吸引人的，迷人的❹“做出反应”荟萃①react to对……做出反应②respond to响应③reply to回答，答复④make response to做出反应❺如何“劝说”某人做某事①urge sb to do sth力劝某人做某事②persuade sb to do sth说服某人做某事③advise sb to do sth 建议某人做某事④encourage sb to do sth 鼓励某人做某事开心词场→核心单词串记Personally，the design of the advertisement is meant to persuade consumers into purchasing various goods.So before determining to buy，yo u’d better consult all the aspects of it and bargain with the dealer.Ⅱ.重点短语→识记·思考·运用1．动词＋……＋介词①persuade sb ________ doing说服某人做某事②be aware________ 知道，意识到③play tricks ________欺骗；捉弄④get something ________ to把……表达清楚⑤discourage sb ________ doing sth 劝阻某人做某事⑥fool sb ________ doing sth欺骗某人做某事⑦be popular ________ 受……欢迎答案①into②of③on④across ⑤from⑥into⑦with2．动词＋介词/副词①figure ________弄清楚，弄懂；计算出②result________导致③appeal ________吸引，引起兴趣；呼吁④pay ________为……付费⑤fall ________上……的当，受……的骗⑥deal ________涉及，关于；处理，应付⑦care ________ 关注，在意；关心⑧depend ________依靠，信赖；取决于答案①out②in③to④for⑤for⑥with⑦about⑧on3．介词短语________ sale出售，上市；减价出售答案on用左栏所给短语的适当形式填空1．Our teacher is clever and hard-working，but not very good at ________ his ideas ________ to us.2．It is important for the design to try to ________ all ages and social groups. 3．She said that she would never ________ that kind of trick.4．Mother has told me more than once that ________ others is something I should never do.5．It took them about one month to ________ how to use the equipment.6．The local people ________ the government to carry out its promise to shut down the factory within a year.7．The matter is of great importance and I think it should be ________immediately. 8．Smoking is harmful to our lions of people ________ smoking each year. 9．When your living ________ the productivity of the farmland，the climate is extremely important.答案 1.getting；across 2.appeal to 3．fall for 4.playing tricks on 5.figure out 6.appealed to7.dealt with 8．die from9.depends on【联想·积累】❶“v.＋in”短语集锦①believe in相信②put in插入，放入③bring in引入，采用；使挣到④let in让进入⑤give in让步，屈服❷for短语大团圆①for sale出售②for free免费③for ever 永远④for short 简称⑤for sure 肯定地⑥for fun 开玩笑地❸“v.＋sb into doing sth”结构集合①cheat/trick/fool sb into doing sth 欺骗某人做某事②argue/talk/persuade sb into doing sth 说服某人做某事③force sb into doing sth迫使某人做某事④terrify sb into doing sth威胁某人做某事⑤frighten sb into doing sth吓唬某人做某事Ⅲ.经典句式→识记·思考·运用原句背诵感悟1．We are so used to them that we often do not even realize how many we see and hear in a day.我们如此习惯它们的存在以至于我们都没有意识到一天究竟看了和听了多少广告。

Unit 1 Advertising Period One Welcome to the unit & ReadingAdvertisingAdvertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose.The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads；in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available.Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience，many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors，attractive pictures，and short messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short，often no more than a slogan which the public identifies with the product.The same techniques have been carried over into television advertising.Voices and music have been added to color and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many mercial television has mixed entertainment and advertising.Notes1.slogan n.(广告)标语mercial adj.商业的；营利的；靠广告收入的TaskRead the passage and answer the following questions.1.A notice in a newspaper belongs to classified ads.2.In this passage there are three kinds of media that carry ads mentioned.Period One Welcome to the unit & ReadingⅠ.单词自测1.advertising n.做广告；广告活动；广告业advertisement n.广告；广告宣传advertise vt.& vi.做广告，宣传2. drug n.毒品；药，药物3. shine n.光亮，光泽；vi.发光，闪耀shiny adj.发光的，闪耀的4.persuade vt.说服，劝说；使信服5.welfare n.(个体或群体的)幸福、安全和健康；福利6.cheat vt.& vi.欺骗；作弊；n.骗子；欺诈行为7.skilful adj.有技巧的；熟练的skill n.技巧8.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n.清白，无辜9.breath n.气息；呼吸breathe vt.& vi.呼吸10.fool vt.欺骗，愚弄；n.傻瓜foolish adj.傻的11.cure vt.治愈；解决；n.药物，疗法；对策12.pleased adj.高兴，满意；乐于(做某事)please vt.使高兴ment n.评论，评价；vi.评论，议论14.mental adj.心理的；思想的，精神的；智力的mentally adv.精神上地15.trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aim vt.& vi.以……为目标；瞄准；n.目的，目标17.campaign n.运动(为了某种目的而进行的一系列有计划的活动)18.motto n.座右铭；格言，箴言19.benefit vt.& vi.使受益；得益于；n.益处；救济金；资金20.promote vt.推广，宣传；促销；促进，推动21.intelligence n.智力，才智；情报intelligent adj.有才智的，聪明的22.slave n.完全受……控制的人；奴隶23.consult vt.咨询；请教prehension n.理解力，领悟能力；理解练习Ⅱ.短语自测1.be related to与……相关2.stand for代表；象征3.be meant to旨在，目的是4.protect...against/from sth.保护，防护……不受到……5.be aware of意识到；明白6.even if/though虽然，即使7.fall for上……的当，受……的骗8.play tricks on欺骗；捉弄9.deal with涉及，关于；处理，应付10.warn against提醒注意；警告11.agree with sb.同意某人Ⅰ.根据课文内容选择正确答案1.How many main types of advertisements are there in our life generally?A.One.B.Two.C.Three.D.Four.答案 B2.What is the purpose of PSAs?A.To attract people’s attention.B.To promote commercial products.C.To advertise various services.D.To educate the public and help people lead better lives.答案 D3.What should we do when it comes to advertisements?A.We should believe these advertisements totally.B.We should never believe these advertisements.C.We should use our intelligence and not be a slave to them.D.We should believe that all ads are meant to benefit the public.答案 C4.In the following sentences，which is NOT true?A.Some PSAs teach people to live healthy lives.B.PSAs stand for public service advertisements.mercial advertisements are often run for free.D.There are laws to protect people from advertisements that cheat people.答案 C5.When did China begin a nationwide public service advertising campaign?A.In 1996.B.In 1986.C.In 1990.D.In 1998.答案 AⅡ.阅读课文完成下表，每空一词Title：AdvertisementsThe function of advertisements is to persuade people to buy things or accept ideas.Advertisements can be found in all kinds of media.There are two main types：commercial advertisements and public service advertisements.Ⅳ.难句分析A commercial advertisement is one which someone has paid for to advertise a product or service.句式分析：句中which引导一个定语从句，修饰先行词one。

学必求其心得，业必贵于专精Unit 1 AdvertisingGrammar 1姓名班级学号Direct speech and indirect speech引述别人的原话叫直接引语，用自己的话转述别人的话叫间接引语。

这两种引语都是宾语从句，但直接引语在引号内，不用连词联接；间接引语不用引号，通常用连接词联接主句。

A.陈述句直接引语如果是陈述句，变为间接引语时，用连词that引导(that 在口语中常省略)，从句中的人称、时态、指示代词、时间状语、地点状语等要作相应变化。

(1）人称的变化（2)时态的变化如主句的谓语动词是一般过去时,直接引语变间接引语时,从句的谓语动词在时态方面要作相应的变化.如主句的谓语动词是现在时，从句的时态则无需变化。

直接引语转换成间接引语时时态的变化:一般现在时→一般过去时现在进行时→过去进行时一般过去时→过去完成时现在完成时→过去完成时一般将来时→过去将来时过去完成时→过去完成时补充：间接引语中的不变时态如下。

在把直接引语变成间接引语时,谓语动词的时态一般要作相应的变化,但在下列几种情况下时态不变.①如果间接引语主句中的动词是一般现在时，现在进行时,现在完成时或将来时态时。

如：He says，“This work is too difficult.”→-____________________________。

学必求其心得，业必贵于专精②当直接引语是表示不因说话时间变化而变化的科学真理或客观事实时。

如：He said，“There are over 50，000 different characters in Chinese.”→He said____________________________.③当直接引语动词表示的状态或动作在引术时仍在继续时。

如：“I'm fifteen，"the boy said。

→The boy-____________________________.④当直接引语中的谓语动词含有无过去时形式的情态动词时.如：I said,“You’d better ask him for help。

Unit 1 Advertising4第一部分听力(略)第二部分英语知识运用(共两节，满分35分)第一节单项填空(共15小题；每小题1分，满分15分)请阅读下面各题，从题中所给的A、B、C、D四个选项中，选出最佳选项。

21.Zhu Zhiwen is instant hit as a peasant singer, who is simple and honest by nature.A.an；theB./；/C./；theD.an；/答案 D解析考查冠词的用法。

句意为：生性单纯朴实的农民歌手——朱之文，瞬间引起了轰动。

hit(演出)成功，为可数名词，其前又有instant修饰，故用冠词an。

by nature天生地，生性，为固定搭配。

22.Do you think camping and climbing are of much to our health?A.benefitB.beneficialC.benefitsD.benefiting答案 A解析句意为：你认为野营和爬山对我们的身体健康很有好处吗？be of benefit to...对……有益处。

23.Your mother ，however, say that to us that day.A.doesB.didC.is doingD.was doing答案 B解析句意为：然而，你母亲那天的确对我们说了那件事。

强调谓语动词，用助动词，结合时态为过去时，故用did。

24.In front of our school ，where a lot of people play or take exercise at any time.A.does a park lieB.is a park lieC.a park liesD.lies a park答案 D解析考查倒装句。

当表示方位的介词短语位于句首时，句子要用完全倒装形式，即全部的谓语放在主语之前，in front of 是介词短语，该句要完全倒装，故选D。

江苏省徐州市王杰中学高中英语 Unit 1 Advertising Grammar练习牛津译林版必修4一、单词拼写1.I was a___________ at her knowledge of painting and music.2.He r_______________ the young man to our firm.3.My brother is s____________to me by 2 years.4.I often p__________books from the bookstore nearby.5.Our chance of success has m___________ several times.6.Smoking affects all a___________ of family life.7.If you b___________ with them, they might reduce the price.8.The data should be u____________ once a week.9.He d__________ a new plan for the project.10.The teacher gave me some t__________ on how to learn English well.二．单项选择1.The performance of the host, ____ to please the audience and draw their attention, was greeted with a cold silence, however.A. meaningB. intendedC. intendingD. to intend2.---Do you think all the exercises in the book are good ?--- ____ of them are not very good. Some could have been better.A. NoneB. AllC. MostD. Few3.The album (相册) is ________________ to me as it keeps a record of my childhood life.A. of great valuableB. with very valueC. for great valueD. of great value4. At that time, people__________ early in the morning in winter, and coal ________ them warm.A. used to get up; used to keepB. we re used to getting up; was used to keepC. used to get up; was used to keepingD. were used to get up; was used to keep5. He decided not to attend her birthday party ______________ he had been invited to.A. as ifB. even thoughC. because ofD. since6.It was _____ to hear that Chris had won first prize. You know, he seldom practiced.A. amazeB. amazedC. amazingD. amazement7.The cou ntry life we ______. The differences between rural and urban areas are disappearing.A. were used to have changedB. used to changedC. used to changingD. were used to has changed8. All ____ they did was _____ to surprised Mary as her birthday present.A. what, meantB. that, meaningC. /, intendedD. what, intended9.Every evening after dinner, if not _____ from work, I will spend some time walking my dog.A. being tiredB. tiringC. tiredD. to be tired10.While doing shopping , people sometimes can’t help ________into buying something they don’t rally want.A. persuadeB. persuadingC. being persuadedD. to be persuaded11、 Chinese are very generous when it comes to ________their children. __________about the money, parents often send their children to the best schools or even abroad.A. educating; not caringB. educate; Don’t careC. educate; not caredD. educating ; Never care12.He is two years ___________me, and treats me as his own brother.A. senior toB. senior thanC. old thanD. older to13,—It’s no use having ideas only.—Don’t worry. Peter can show you ________to turn an ide a into an act.A. howB. whoC. whatD. where14. We don’t know ______.A. this is whose dictionaryB. whose dictionary is thisC. whose dictionary this isD. whose is this dictionary15.We’ve offered her the job, but I don’t know________ she’ll accept it.A.whereB. whatC.whetherD.which16I can _____ this book _____ anyone interested in food.A. advise, forB. recommend, toC. advise, toD. recommend, for17.Wise teachers know it’s impossible for all the students to learn all the subjects well because ____ of them are not fit for them.A. everyoneB. allC. noneD. not all18.The policeman asked ________ with the old man .A.what the matter wasB.what was the matterC.what was the wrongD.what matter was19.The headmaster warned us __________ too noise during the break.A.don’t makeB.not makeC.not makingD.not to make20.They bargained ______ the manager ______ the levels of wages.A. to, overB. to, withC. with, overD. with, with21.I bought a dress for only ten 10 dollars in a sale; it was a real _____.A. exchangeB. bargainC. tradeD. Business22.The doctor recommended that you _____ swim after eating a large meal.A. wouldn’tB. couldn’tC. needn’tD. shouldn’t23.The new stadium being built for the next Asian Games will be _____ the present one.A. as three times big asB. three times as big asC. as big as three timesD. as big three times as24.---How is everything going on with you in Europe? ---Quite well. Not so smoothly as I hoped, _____.A. thoughB. insteadC. eitherD. too三、缺词填空(Reading )Nowadays, we can find a________ almost wherever we go. I did some research on advertisements, and have some important information to s______ with you. An ad uses words and pictures to p_____ people to buy a product or s_____, or to b______ in an idea. There are two main types of ads------ c______ ads and PSAs. A commercial advertisement is _____ which someone has p_____ for to a______ a product or service. PSAs are run for f_____, and are m______ to educate people about health, safety, or any other problem t____ affects public w______. As for an ad, we must be a_____ of the skilful methods used in ads to try to p____ their products. Even ___ an ad does not lie, it does not mean it is altogether i_________. Some advertisers make good c_______ on you , and make a mental c______ with their products , hoping you can remember their products or service. We must not f____ for this kind of trick. However, no t all ads play t_____ on us though. PSAs a____ to。

素能提升演练(十)必修4 Uｎit 1Ⅰ、单词拼写１。

Ｍoｓｔ oｆ the famｉlies in this neｉghborhｏod arｅ on ____＿__＿_ (福利)、2。

Tｈｅ election ___＿__＿__＿ (活动,运动) cｏncluded ｗｉth a ｍass meｅt ｉｎg。

3、Ｈｅqｕoｔed sｏme _____＿(格言) in thiｓ artｉcle。

4、Ｗhen ｙｏu ｈａvｅaｎy prｏblemｓyou can ＿___＿__＿(商量) wiｔｈan ｅxｐｅｒieｎced ｃoｌleague of yours、5。

If ｙou’rｅnｏt sａtisfｉｅｄ wｉtｈｔhｉs book, I can ________＿(推荐) you ａｎotheｒｏne、６。

Tｈe bad ｗｅａｔher _＿_＿_＿_＿＿_ (成倍增加) the ｄaｎｇer of tｈｅi ｒ exｐｌｏｒation、７。

Ｅvｅryoｎe ｓuspeｃｔｅｄ Petｅｒ, ｂut he turned ouｔ tｏ be _＿＿___＿_＿_ (清白的)、8。

Ｗe figｕre you woｕlｄ waｎt to ceｌebrａｔｅｙoｕr _＿_＿________ (升职)、9、 The ｗork of aｎenｇｉnｅer reqｕiｒes ＿_＿＿_＿＿__＿___ (智力) plus expeｒience、１0。

Ｍaｎy oｌd hoｕseｓhａve been _＿______ (更新) with ｍodern faciｌities、Ⅱ、单项填空1。

Hoｗever, ｗe ｓtill mｕst bｅ _＿___＿ of tｈｅ sｋilfｕl methoｄs useｄ in adｓｔo tｒy and sell us ｔhingｓ、A、ａware Ｂ。

ｉnnoｃenｔ C。

Unit1 Advertising-Grammar and usage教案Analysis of the teaching material:This is the 5&6th period of Unit One. In this period we’ll deal with direct speech and reported speech.Objectives:1.Help Ss understand how to use reported speech in statements, questions and imperativesentences.2.Help Ss learn the way to change direct speech into reported speech in different tenses and sentencestructures.Teaching important point:How to help the students apply these rules into practiceTeaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) personal pronouns and tense (2 )adverbials of time and place(3 )other cases2. Have Ss do the Ex:Change the following sentences into reported speech.3.Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report1.Statements:After explanation, ask Ss to do some simple questions at once.2.Questions:Have Ss try some easy tasks after explaining.3.imperative sentences:Help Ss finish several exercises after imparting.Step 4 Ex. for consolidation1.Ask Ss to finish A.2.Help Ss to finish B .Step 5: 1 Finish Ex .2 Make good preparation for Task part.- 1 - / 1。

课题： M4Unit 1 GrammarTeaching Aims 1. Get to learn thedifference between directspeech and indirect speech.2. Learn how to change directspeech into indirect speechin different tenses.3. Learn to use indirectspeech in statements,questions and imperativesentences.TeachingmethodsExplainingpracticingAnalysis ImportantpointsGrammar: Direct speech and reported speech DifficultpointsHow to help the students apply these rules into practice.TeachingaidsMulti-media projectorTeaching proceduresStep 1. Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2. Dir ect speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) personal pronouns and tense(2 )adverbials of time and place (3 )other cases2. direct speech (direct narration) 直接叙述的话语，即直接引语。

江苏省灌南高级中学高一英语《M4 U1 Advertising》 Grammar and usage导学案译林牛津版必修4Ⅰ. Introduction&Cooperation:Direct Speech and Reported (Indirect ) Speech (直接引语和间接引语)1.定义：直接引述别人的原话叫直接引语；用自己的话引述别人的话叫间接引语。

二、直接引语和间接引语转换时注意以下几点：1.DS中的内容转换成RS时，可换成某个宾语从句或不定式短语。

e.g. ①She said, ‘I’m used to ads.’ →She said that she was used to ads.②‘We must not fall for this trick!’ she said. →She warned us not to fall for that trick.2. 人称代词的变化：I→he/she you→we/I your→my/our we→they you→us/them/me/him/here.g. She said,‘I did some res earch.’ →She said that she had done some research.3. 时态的变化：DS RS DS RS一般现在时一般过去时一般将来时过去将来时现在进行时过去进行时过去完成时过去完成时一般过去时过去完成时现在完成进行时过去完成时现在完成时过去完成时e.g. She said, ‘This ad is very clever.’ →She said that that ad was very clever.4. 指示代词、时间/地点状语和动词的变化：this→that these→th ose now→then today→that day yesterday→the day before tomorrow→the next/following day next week(month/year)→the following week(month/year) ago→before here→there come→goe.g. He said, ‘I’ll come here tomorrow.’→He said that he would go there the next day.三、陈述句、疑问句、祈使句、感叹句以及并列句和复合句的DS与RS转换：1. 陈述句：常用that引导的宾语从句来表达，that在不引起歧义的情况下可省略。

Unit 1 AdvertisingPeriod 1 Welcome to the unit and reading一．【设计思想】本堂课是以听、说、读为主的阅读课。

阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。

本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。

学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。

即：导入主题，支撑主题的细节材料和结论。

同时，学生可以在第一课时学习的基础上学习广告的基本知识。

二．【教学目标】1. 知识与技能：(1) To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.(2) Grasp the main ideas in the article.(3) Do some practice to improve their reading abilities of expository writing.2. 过程与方法：Train the students’ reading ability. Using the approaches of listening, skimming, scanning and discussion. While reading, pay attention to the reading strategy. Discussion in pairs or in groups.3. 情感、态度与价值观: Be able to make a good choice on ads’ products三．【教学重难点】1. Make sure students can understand CAS & PSAS2.To get involved in the discussion and practice sp oken English四．【教学环节】【课堂导入】Step1: Look at these advertisements. Who are they aimed at?Step2: Free talk1.What’s advertising?(1) a form of communication(2) to persuade potential customers to purchase or to buy a product or service.2.How many types of advertising do you know?Media, covert advertising, television commercials, infomercials (电视导购节目), celebrity advertising, newer media and advertising approaches.【预习检查】Observe the four pictures on Page1. Try to divide them into two parts.(Ads for social problems and ads for sales.)【课堂教与学】Step3: Fast Reading for general ideas1.Skim and scan the text to answer the questions on page2.Answers:1. To buy a product or service or believe in an idea.2.Public service advertisements.3.To educate people about health, safety or any other issue which affects publicwelfare.2.Listen to the tape about the text and finish Part C1 on page 4.AnswersC1 1. They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and television.2. A commercial advertisement is one which someone has paid for to promote a product or service,while a public service advertisement is often placed for free, and is intended to educate people about issues which affect public welfare.3. Because although the advertisements do not lie, they do not tell you the complete truth.4. In 1996.5. Because PSAs are meant to be helpful, and following the advice in PSAs, we can often learn a lot.Step 4: Detailed reading for important information1.Read the following sentences and decide whether they are true (T) or false (F)according to the article.① Advertisements are found in many places.② PSAs are only found in newspapers.③ All advertisements tell the complete truth.④ PSAs and commercials ads use some of the same methods.⑤ Commercial ads can often give us valuable information about how to live our lives.⑥ An ad warning people against smoking is an example of a PSA.Answers: C2 1 T 2 F 3 F 4 T 5 F 6 T2. Please self-evaluate how well you understand and comprehend the article with the following exercise. (This step is optional and flexible.)You should try to summarizethe differences and similarities between the two types of advertisements and fill in the following chart.Types of ads Similarities Differences ExamplesPlaces found MethodsusedPurpos es ValidityCommercial adsBillboards, newspa pers, magazines, the Internet, radio, television Persuasivelanguage,excitingimagesTo promote aproduct orserviceThey do nottell you thecompletetruth.‘Bright-teethfights badbreath!’‘You are proud ofyour cooking, soshouldn’t you buythe very freshestfood?’PSAs To educatepeopleabouthealth,safety orany otherissue whichaffectspublicwelfare They arehelpful andwe can learna lot byfollowingthe advicethey give.‘Yes to life, noto drugs’‘Knowledgechanges life’‘Pr ojectHope-schoolingevery child’‘Smoking iscommittingsuicide slowly’3. Compl ete Part D (Refer to the text while complete Part D)AnswersD 1 b 2 e 3 c 4 f 5 g 6 h 7 a 8 dto thank a professor who helped her with her research. The e-mail serves as a summary of the article. Try to finish the e-mail individually which will help you to strengthen what you’ve learnt in the article. We’ll check the answer laterAnswers(1) advice (2) advertisements (3) intended (4) public welfare (5) promote(6) customers (7) persuasive (8) nationwide (9) campaigns (10) encourage5.Pair workAccording to the dialogue on page 5, work in pairs and discuss the three questions together.a.What are the differences between commercial ads and public service ads.b.Do you think young people are easily persuaded into buying new products? Whyor why not?c.What’s the most impressive PSA you have ever seen? Why do you think it isimpressive?【课堂巩固】Step 5: Post-reading activitiesNow I’d like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (Advertising is an integral part of modern life. Do you think the positive effects outweigh the negative?)【知识小结】Summary: Structure of the wholepassageTopic AdvertisementsdetailsWhat is an advertisement?ConclusionWhen it comes to advertisements, we must all use our intelligence and not be a slave to them!Does an advertisement tell people the complete truth?Public service advertisements【提升与拓展】阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳答案。

Period2 Language points of Reading一【设计思想】本堂课是阅读课的第二课时。

本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。

在此基础上，操练文章中的主要语言点。

形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。

本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。

二【教学目标】1. To get to grasp the usage of the main language items.2. To train listening, speaking, reading and writing skills by practicing the language items.三【教学重难点】1.Enable the students to master the main language points freely.2.Enable the students to master the useful phrases and words.3.Enable the students to apply the language points into practical exercises. 四【教学环节】【课堂导入】Step 1: RevisionAsk students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.【预习检查】英译汉/识记短语Step 2: Refer to the English book and find out the following useful expressions.1.对…习以为常，习惯于2.如此…以至于3.做关于…的研究4.和某人分享某物5.说服某人做某事6.相信，信仰…7.商业广告8.公益广告9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使14.欺骗某人做某事【课堂教与学】重点单词、词组或句子用法探究Step 3: Cooperation and discussion1.Translate the following sentences into Chinese and refer to the Englishpaper or dictionary then notice the usage of the underlined words.1. We are so used to them that we often do not even realize how many we seeand hear in a day.2.An advertisement uses words and pictures to persuade people to buy a productor service, or to believe in an idea.3.PSAs are often run for free, and are meant to educate people about health,safety, or any other problem that affects public welfare.4.This statement tries to fool you into assuming that the toothpaste curesbad breath, yet it does not say that!Step 4: Presentation1. We are so used to them that we often do not even realize how many we see and hear in a day.be used to sth. / doing sth. —习惯于做某事used to do sth.—过去常常做某事be used to do sth—被用来…Ex: The new machine _____production. However I_____it.A.is used to increase; am not used to controllingB.is used to increasing; don’t used to controled to increase; don’t used to controled to increasing; am not used to control点拨拓展 use v./ n.be of (no) use = be useful / uselessIt’s no use doing sth. 做某事没有意义It’s no use crying over the s pilt milk.make (full / good) use of … 充分利用…2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.persuade vt. 劝说，说服; 使信服•persuade sb. to do/into doing sth. 说服某人做某事•persuade sb. out of (doing) sth.说服某人不要做某事•persuade sb. of sth. / that 从句使某人相信…他说服他妻子学做中国菜。

Unit 1 AdvertisingGrammar and usageDirect speech and reported speech & Reported speech: statements, questions andimperative sentencesTeaching Aims:●To learn the direct and indirect speech and how to change from one to the other●To identify the differences between direct and in direct speech●To learn how to use reported speech in statements, questions, and imperativesentences●To complete the relevant written tasks to reinforce the grammar and usage●To apply what they learn to practice by fulfilling some written mistakes. Teaching Key Points & Teaching Difficulties:✧How to help them understand the changes when changing direct speech intoindirect speech✧The usages of persuade and discourage✧How to apply the grammar rules to compete the related exercises correctly Teaching Procedure:Step One: Leading-inT: (Greet the class as usual) Now boys and girls, please look at the screen. There is a short dialogue. Read it carefully and answer the two questions.‘What are you going to do this summer holiday,’ Tom asked Ann. ‘I am goi ng to travel to Beijing with my parents.’ said Ann.What did Tom ask Ann?What did Ann say?Ss: …(This step is to attract their attention to direct speech and indirect speech.Later collect their answers on screen.)Suggested Answers:✓Tom asked Ann what she was going to that summer holiday.✓Ann said that she was going to travel to Beijing with her parents.T: Wonderful! Yon can notice that when you answer my questions you have made some changes to the original sentences. In fact your answers are written in reported speech or indirect speech w hile the original sentences in direct speech. Step Two: Direct and Indirect SpeechT: Ok. This is what we will talk about today. Now please open your text books at page 8. Go through the group 1 and 2 to answer the next two questions: What are direct speech and indirect speech?How can we change direct speech into reported speech?(Have students analyze the sample sentences. Give them some time to discuss the sentences in pairs first and then check the answers.)Ss: …Suggested Answers:✓Direct speech is to report what exactly has been said while indirect speech is to report the meaning of what has been said without using exactwords.✓We can do it by changing what has been said to an object clause or an infinitive phrases.(Make sure they understand what direct and indirect speech is. Help the students to grasp the meanings of the sample sentences. Explain them to the students if necessary.)T: Very good! ThenWhen you change direct speech into indirect speech, what else should you make changes to besides the major changes in sentence structure?Ss: …T: Now please go through the group 3 carefully, especially the tables. You can exchange your ideas with your classmates around you and think about the above question carefully.)Ss: Other changes in:✧Personal pronouns✧Tenses✧Adverbials of time and place✧Other casesT: Good! Next please consider how to change the following sentence in direct speec h into reported speech.‘Light travels at a great speed,’ said the teacher.Ss: The teacher said that light travels at a great speed.(It does n’t matter whether they are able to give correct answer. This is just to help them to realize something different when changing direct speech into indirect speech.)T: So you can see we made no changes to the sentence in direct speech. Dou you know why? Please look at the tip on the left and recall what you have learnt before and them tell me the reason.Ss: …Tips:We do not change the tense when we report a proverb or a fact that doesn’t change over time.T: Terrific! And I can show you more examples as follows:✧My teacher told me that practice makes perfect.✧The teacher said that light travels faster than sound.(Ask them go through the content on page 8 again and deal with any questions raised by the students. Last let them finish the exercise on page 9. Make sure they know what to do.)Suggested Answers:1.was2.would be3.had read4.that5.would6. had bought7.that8.would9.those 10.herStep Three: Reporting statements, questions, and imperative sentencesT: Ok, let’s go on to learn how to report sentences in statements, questions andimperative sentences. Please turn your book to page 10. Go through them one by one and share your ideas with your partner. Later on tell me:How to report statements, questions, and imperative sentences?Ss: …(Give them enough time to go through them and help them summarize the following:✧Statements●Use noun clauses introduces by that to report statements●Say and tell are common reporting verbse.g. ‘There two main types of advertisements,’ the writer said to us.→ The writer told us that there two main types of advertisements.✧Questions●Use noun clauses introduced by whether/if to report Yes/No questions●Use noun clauses introduced by W H-words to report WH-questionse.g. ‘Ar e all advertisements playing tricks on us?’ I asked her.→ I asked her whether/if all advertisements playing tricks on us.e.g. The teacher asked Tom ‘What’s the matter?’→ The teacher asked Tom what was the matter.✧Imperative sentences●Use the structure: reporting verb + object + (not) to-infinitive toreport imperative sentences●Ask and tell are common reporting wordse.g. ‘Don’t touch anything in the lab without permission.’ said the teacher.→ The teacher told us not to touch anything in the lab without permission.e.g. ‘Turn down the radio please, Tom.’ Jen said.→ Jen asked Tom turn down the radi o.T: You’ve done a good job. Now you can overview what we have learnt on page 10.If you have any difficulty, ask me for help.Ss: …(After this let them complete the Part A on page 11.)Suggested Answers:Part A:2.asked how it could help him remember English words.3.asked whether/if it taught listening and speaking.4.asked what the designer would do if she was not satisfied with the software.5.asked whether/i f it was easy to use( After this, give the students a few minutes to ask for help if they have any questions)Have them do Part B together.Suggested Answers:2. encourages use interesting and attractive photos3. recommends we (should) use eye-catching logos4. suggests we(s hould) make the slogans short and easy to remember5. tells make good use of colours to attract people’s attentionStep Four: Homework✧To do Part C1 and C2 on Page 92.✧To preview the Task.✧精美句子1、善思则能“从无字句处读书”。

感顿市安乐阳光实验学校Unit 1 Advertising-GrammarandusageⅠ.单词拼写1．I surf the Internet every day so that I can keep up with the l information.2．We were much a at his great progress in English.He even achieved the high grades this time ，which we just couldn't believe.3．Do you have any good books to ______(推荐) to me?4．Even you are ten years s to me ，you don't look your age at all.5．The young girl worked all summer to save money for the ______(购买) of an iPhone 5s of her own.Ⅱ.句型转换，每空一词1．“Please don't open the window because it's very cold outside now ，” said Jack politely to his classmate.Jack asked his classmate politely ______ ______ open the window because it was very cold outside ______.2．“I was born in 1983 and I graduated from high school two years ago ，” Mike said to the interviewer.Mike told the interviewer that ______ ______ born in 1983 and that ______ ______ graduated from high school two years ______.3．I asked ，“Are you satisfied with the two speeches made by theexpert this afternoon ，Toby ？” I asked Toby ______ ______ ______ satisfied with the two speeches made by the expert ______ afternoon.4．Jim said to his secretary ，“Come here before 7 o'clo ck so that we won't have to face the problems caused by the delay.”Jim told his secretary to ______ ______ before 7 o'clock so that ______ ______ have to face the problems caused by the delay.5．I immediately said to my friends ，“There will be an exciting football match tomorrow on TV.”I immediately told my friends that there ______ be an exciting football match ______ ______ ______ on TV.6．“Did you finish writing the exercises last week？” Lucy asked David.Lucy asked David ______ ______ ______ finished writing the exercises______ week ______.7．My father said to me，“What you said today was completely right.”My father told me what ______ ______ said ______ ______ had been completely right.8．She said，“I am going to write what I did in the fire accident n ext week.”She said that ______ was going to write what she ______ ______ in the fire accident ______ next week.9.Jenny said to her pupils，“The earth is a planet and it travels around the sun.”Jenny told her pupils that the earth ______ a planet and that it ______ around the sun.10．The professor said to the foreign guests，“Great changes have taken place in Yangzhou these years.”The professor told the foreign guests that great changes ______ taken place in Yangzhou ______ years.Ⅲ.单项填空1．Mary said to her brother，“Don't come to the airport to see me off.”→Mary asked her brother ______ to the airport to see her off.A．not to come B．not to go C．to not come D．to not go 2．The boy asked his mother，“Does the earth go round the sun？”→The boy asked his mother ______ round the sun.A．whether the earth goes B．whether the earth wentC．that the earth went D．weather the earth goes3．She asked Mary，“Have you finished your homework？”→She asked Mary ______.A．that if she had finished her homeworkB．that whether she had finished her homeworkC．if she had finished her homeworkD．if she has finished her homework4．“Why did you leave your hometown two years ago？” I said to him.→I ______ him why he ______ his hometown two years ______. A．said to；left；before B．said to；had left；before C．asked；had left；before D．asked；had left；ago5．Tom's father asked him，“What are you doing this for？”→Tom's father asked him______ for.A．what he was doing that B．that what he was doing that C．what he is doing D．that what his doing that6．Let those in need ______ that we will go all out to help them.A．to understand B．understand C．understanding D．understood 7．“What do you want to be？” asked Mrs.Crawford.“Oh，I ______ the President，” said the boy，with a smile.A．have been B．am C．was D．will be8．This is not my story，nor ______ the whole story.My story plays out differently.A．is there B．there is C．is it D．it is9．A lot of language learning，______ has been discovered，is happening in the first year of life，so parents should talk much to their children during that period.A．as B．it C．which D．this10．With new technology，pictures of underwater valleys can be taken ______ colour.A．by B．for C．with D．inⅣ.翻译句子1．He asked me ____________________(明天是否去北京)．2．He said ____________________(他还没有收到他女朋友的来信)．3．The teacher told us that ____________________(月亮围绕地球转)．4．She wanted to know ____________________(为什么他上学又迟到了)．5．The teacher told me ____________________(不要睡得太晚)．6．He asked me ____________________(我是否能帮助他)．7．He said ____________________(他去过两次)．8．The teacher asks us ____________________(课上尽可能多说英语)．9．He didn't tell me ____________________(在哪里能买到那本书)．10．The king ordered the clothes to ____________________(立刻做)．参考答案Ⅰtest 2.amazed 3.recommend 4.senior 5.purchaseⅡ.1.not to；then 2.he was；he had；before 3.whether/if he was；that 4.go there；they wouldn't 5.would；the next day 6．whether/if he had；the；before 7.I had；that day 8.she；had done；the 9.is；travels 10.have；thoseⅢ.1.B祈使句改成间接引语时，用不定式作宾语补足语，否定词not应该放在不定式的前面；直接引语中的come改成go。