商务英语综合教程4Unit4Businessethics课后答案

Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shipped C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD asking A16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.world of outdoor advertising billboards, transport and ‘street furniture’ is worth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。

Enhance Your Language AwarenessWords in Action▇Working with Words and Expressions1 In the boxes below are some of the words you have learned in this unit. Complete the following sentences with them. Change the form where necessary.■Answers:1) mass2) gambled3) voluntary4) hunted5) classified6) abolished7) division8) senseless9) fashions10) coordination11) declarations12) committed13) necessity14) moderately15) slightest16) considerable17) evaluate18) derived2 In the boxes below are some of the expressions you have learned in this unit. Complete the sentences with them. Change the form where necessary.■Answers:1) stands/stood a chance2) ruled out3) consist /consists of4) gone through5) in the strict sense6) At a guess7) earns a living8) coincide with9) gone in for10) got their teeth into6) introductory7) contradictory8) explanatory2 Study the following usage notes and then complete each of the following sentences with an appropriate word from the box.▆ Answers for reference:1) vocation2) posts3) trade4) job5) work6) profession7) career8) position3 Underline the mistakes in the following sentences, paying special attention to the use of prepositions. Write down your corrections in the space provided. If there is no mistake, write “No Mistake”.▇Answers:1) ( of ) Natural disasters are inevitable and they are▇Answers for reference:1) He was afraid of falling behind the others.2) We were all amused at Henry’s running after the dog in his slippers.3) Have they informed you of the change in the plan?4) We’re grateful to you for having given us so much help.5) We assured them of our willingness to cooperate with them.ClozeComplete the following passage with words chosen from this unit. The initial letter of each is given.▇Answers:(1) enjoy(2) physical(3) compelled(4) necessity(5) support(6) mental(7) idealize(8) status(9) values(10) classified(11) essential(12) mind(13) attitude(14) fortunateTranslation1 Translate the following sentences into English, using the words or expressions given in brackets.▇ Answers for reference:1) As more and more details of her private life were disclosed by the media, she was compelled to resign her post as general manager (or: resign as general manager/ resign from the post of general manager) of the company.2) She is very satisfied with her new job as it coincides with her interests.3) I bought this shirt because the pricet was reduced from 300 yuan to 80 yuan.4) To bring her children up, the mother really went through all kinds of hardships.5) The police have ruled out murder in the case of the old lady’sdeath.6) The municipality (municipal government) promised to take effective steps as soon as possible to solve the problems of air pollution.7) I did not go in for the Campus Tennis Championships held last month because of my injured leg.8）If you can get the support of the majority of the girls, you stand a good chance of winning the election and becoming Chairman of the Students Union.9) Not all the books he wrote were as successful as this one so I recommend that you borrow it from the library and read it.10) At the 2004 Athens Olympic Games Liu Xiang won the championship of the men’s 110-meter hurdle and broke the world record, which had been previously held by an American athlete.2 Translate the following passage into English.▇Answers for reference:Some people think that they’ve fulfilled their tasks as long as they go on duty and come off duty on time. They never think about what is meant by “work” and why they should work at all. In fact, “work” involves such qualities as wisdom, enthusiasm, imagination and creativity.To do his work well, a worker must have a spirit of dedication, and be capable of bearing hardships and standing hard work. In addition, he should have initiative and creativity. Having initiative means the worker should be ready to grasp every opportunity to display his outstanding ability.In addition, a worker should make clear the nature and significance of the work he does, be responsible for whatever he is doing and plunge himself into the work with vigorous enthusiasm. If he can do so, he will find a job no longer a burden but an indispensable part of his life. Whatever he does, he can always find values and pleasure in the work and achieve extraordinary results in otherwise ordinary work.THEME-RELATED WRITINGWrite a composition of no less than 150 words on the topic “My Career Choice”. Your writing should cover the following points:1) the kind of job you prefer to do2) factors you consider when choosing the job3) conclusion▆Sample Essay:My Career ChoiceWhen it comes to the choice of career, different people consider thematter from different perspectives. Personally I prefer to be a teacher.I have three reasons for my decision. The first reason is that the profession of teaching is in agreement with my personality. Being an outgoing, patient and understanding person, I think I am able to communicate with my students and understand their feelings easily, which constitutes an important factor in ensuring success in teaching. The second reason is that I am interested in the job. It would always give me great joy and satisfaction to see the happy faces of my students, to share my knowledge and life experience with them and to participate in their process of growing up. The third reason is related to my occupational attitude. I always believe that school teachers all over the world are respected for their profound knowledge and higher social status. I have always held my teachers in respect and I hope I would be respected as a teacher, too, in the future.I think teaching is an ideal career for me. Being a university student now, I will work hard to realize my dream.(198 words)。

商务英语Unit4参考答案Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对⼿产品Competitors’ products2 隐性⼴告Subliminal advertising3 ⼴告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 ⼴告标语Advertising slogan7 ⼤众媒体Mass media8 售点展⽰point-of-sale display9 户外⼴告Outdoor advertising10 ⼤众市场Mass-market11 电视黄⾦时段栏⽬⼴告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 ⾦融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 ⼴告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外⼴告市场（露天⼴告牌,公共交通和路边设施）⼤约价值180亿美元⼀年,只占了全世界⼴告⽀出的6%。

Unit 1V ocabulary exercisesⅠ. Explain the underlined part in each sentence in your own words.1. ... I came down here at your Head Master's kind invitation in order to cheer myself...2. ... can anyone sitting here this afternoon ... not feel deeply thankful for what hashappened in the time that has passed and for the very great improvement in the position of our country and our home?3. We had the unmeasured menace of the enemy and their air attack still beating upon us...4. 。

They do not always expect that each day will bring up some noble chance of war...5. There was no flinching and no thought of giving in...6. I want to do so last year, but I did not venture to...KEY:1.encourage2.situation, circumstance3.threat4.good5.a sudden small movement because of pain or fear6.dare to express at the risk of denialⅡ.Fill in the blanks with appropriate forms of the given words.1. By the end of 2002, the corporation had to sell all products cheaply, price had fallen_____(catastrophe), as advanced economies had under gone a profound transition.2. Johnson isn't tired of Tokyo, it seems, but appearance can be _____(deceive).3. Although a step forward had been taken, their religious _____(convict) prevented them fromtaking up arms.4. Many young man are not allowed to go out, _____(apparent) because of fears that they mayjoin the army in exile.5. The ability of _____(persevere) despite of obstacles and setbacks is the quality people mostadmire in others.6. Now these are people who have lived with war for no more than two decades, andnobody____(flinch) when when they hear gunfire unless it's very close.7. Few Europeans who____(venture) beyond the Himalayas have returned to tell the tale.8. Whoever this woman is, she made of____(stern) than a man is when facing unpredictablehardships.KEY:1.catastrophically2.deceptive3.convictions4.apparently5.perseverance6.flinches7.ventured8.sternerⅢ. Fill in the blank in each sentence with a word or a phrase taken from the box in it's appropriate form.ups and down go through close an account misfortune put through throw one's mind back to address oneself to yield to1. She wouldn't want to ____ them ____ the suffering of a huge ceremony.2. The famous orator ____ the public to his newly-published book which could add to hisreputation.3. At that period, South Africa ____ a period of unchangeable events as the Black were fightingfor equality.4. _____ 1978, we should not be surprised about some of Mrs. Thatcher's comments, bearing inmind the party she belong to.5. Parley ____ general pressure from the society and bitterly took the child to a specialist.6. The world is changing rapidly, our plans must change accordingly. Otherwise, we should____ with the harsh market economy.7. Martin's upbringing shaped his whole life, with so many ____ every now and then.8. Julia has been made to undergo physical and psychological _____ for her inability in havingchildrenKEY:1.put ... Through2.addressed himself to3.was going through4.throwing our minds back to5.yielded to6.close an account7.ups and downs 8.misfortuneⅣExplain the meaning of the underlined word or phrase in each sentence.1. After a molecule has lost an electron, it has a positive charge2. It has not until almost the end of the nineteenth century that a virus was proven to be thecause of a disease.3. Pure feldspar is a colorless transparent mineral, but impurities commonly make it opaque andcolorful.4. I've been a bit down this week, especially after our team lost in game.5. Because you have not found the summer job yet, you have to step up your efforts.6. She is a good student and absorbs new idea quickly.KEY:1.current2.shown3.frequently4.depressed5.try harder6.takes in Grammar exerciseⅠ. Note the use of parallel construction in the following sentences.1.We were poorly armed. We are not so poorly armed today; but then we were very poorlyarmed.2. We had the unmeasured menace of the enemy and their air attack still beating upon us, andyou yourselves had had experience of this attack...3.But we must learn to be equally good at what os short and sharp and what is long and tough.4. They do not expect to move from crisis to crisis; they do not always expect that each day willbring up some noble chance of war...5. Never yield to force; never yield to apparently overwhelming might of the enemy.6. All this tradition of ours, our songs, our schools history, this part of the history of this country,were gone and finished and liquidated.KEY:OmittedⅡ. Improve the following sentence.1. Skateboarding is both exciting and there is danger in it too.2. The school teaches shorthand, bookkeeping and to use business machines.3. The nurse wrote down my name, my address, and how old I was.4. The sentence is difficult to understand not because of the technical vocabulary but becausethe syntax faulty.5. Marian could not decide wether she should start college right after high school or to get jobfirst,6. The Allies decide to invade Italy and then that they would launch a massive assault on theNormandy coast.7. The actor was not only stunned by the noise of booting but also by the sight of flyingtomatoes.8. Smoking cigarettes can be as dangerous as to play Russian roulette.KEY1. Skatebording is both exciting and dangerous.2. The school teaches short hand, bookkeeping and the use of business machines.3. The nurse wrote down my name, address and age.4. The sentence is difficult to understand not because of the technical vocabulary but because ofthe faulty syntax.5. Marian could not decide wether to start college right after high school or to get a job first.6. The Allies decide to invade Italy and then to launch a massive assaultⅢ. Combine the sentence in each of the following sets into a compound sentence, using parallel construction if possible.1. A. Heidi Ross was rich. B. Heidi Ross was powerful.2. A. Most of the floggings and lynching occur at harvest time.B. At harvest time, fruit hangs heavy and ripe.C. At harvest time, the leaves red and gold.D. At harvest time, nuts fall from the trees.E. At harvest time, the earth offers best.3. A. I have nothing to offer. B. I can offer blood.C. I can offer toil.D. I can offer tears.E. I can offer sweat.4. A. Black people in America have been neglected for years.B. Black people in America have been underestimated for many years.C. Their recent accomplishments in variety of fields have made "black power" a reality.D. Their recent accomplishments in a variety of fields have made black pride possible. KEY1. Heidi Ross was both rich and powerful.2. Most of the floggings and lynchings occur at harvest time, when fruit hangs heavy and ripe,when the leaves are red and gold, when nuts fall from the trees, when the earth offers its best.3. I have nothing to offer but blood, tears, and sweat.4. Black people in America have been neglected and underestimated for many years, but theirrecent accomplishments in a variety of fields have made "black power "real and black pride possible.Ⅳ. Put the following into the negative.1. Don't let us speak of dark days.2. Don't miss your appointment without letting the doctor know in advance.3. Don't use more water than necessary.4. Don't let the children go swimming alone.5. Don't cross the street without looking carefully.6. Don't drive your car without a license.KEY1. Let us speak of the darker days.2. Miss your appointment without letting the doctor know in advance.3. Use more water than necessary.4. Let the children go swimming alone.5. Cross the street without looking carefully.6. Drive your car without a license.Ⅴ. Make sentences of your own after the sentences given below, keeping the underlined structures in your sentences.1. ...to many countries it seemed that our account was closed, we were finished.2. ...and by what seemed almost a miracle to those outside these island, though we ourselvesnever doubted it, we now find ourselves in a position where I say we can be sure that we have only to persevere to conquer.KEY1. It seemed that nobody knew what had happened.It seems to me that I have been neglecting my duty.2. She seems an unusually clever girl.It seems to me a marvelous book.TranslationⅠ. T ranslate the following sentences into English, using the words or phrase given in the bracket.1.我安排他们在小酒吧见面，但那小伙子一直都没有来。

U n i t4B u s i n e s s e t h i c sExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internalcriticism?A. These companies have donated too much money to the communities,regardless of theirown capacity.B. These companies ignored the needs of their own employees who wereaffected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead ofproducts when disasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving betweenimmediate and long-term assistance in the consideration of thecomplicated nature of identifying appropriate disaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company’s foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company’s communityfoundation the best in terms of _______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1. It’s wise to use just as much caution when making your charitable givingdecisions as you do when making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first steptoward restoration is to stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is moredamaging to women than to men, an expert has warned at an international conference.4. Turkey’s two major cities are grappling with water shortages afterrecord-low snow and rain falls in the winter and searing summertemperatures.5. The importers who do not intend clearing the imported goods for "homeconsumption" straightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families,businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and thena responsive glance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayoryesterday for the first time gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastationcaused by the earthquake and tsunami that has hit many parts ofSoutheastern Asia.10. Some coincidences are small, and seemingly inconsequential, but othershave the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology andthe managementobligation.B. Waterschoot immediately reported to her boss and the unit's legalcounsel about theproblem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor’s confidential information before5 p.m.D. Waterschoot removed the document from the server with the purpose ofprotecting a competitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companiesneed to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that_______.A. If your personal data is collected by a health-care company, they aremore likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know when specific typesof data of theirown are being collected.C. When evaluating the ethical and moral implications of businessdecisions, a larger number of people will rely on their personalexperience only.D. Not many people know some ethical impacts may be brought by theirbusiness decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries tomake sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resourcesdepartment;D. Canon Information Systems Inc’s human resources department may beviolating theprivacy of the employees.5. Companies nowadays concern not only about the employees’ awareness ofbusiness ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。

全新版⼤学英语（第⼆版）综合教程第四册Unit4课后练习答案Unit 4Text AText rganization1.2.Main Events1.Davos man spends a lot of time in places other than his native country.2.Davos Man sees their identity as a mater of personal choice, not anaccident of birth.3.Davos Man believes that globalization, the unimpeded flows of capital,labor and technology across national borders, is both welcome and unstoppable.4.Davos Man sees the world increasingly as one vast, interconnectedmarket-place in which corporations search for the most advantageous locations to buy, produce and sell their goods and services.VocabularyI.1) advantageous 2) let alone3) witnessing/vanishing 4) landmark5) entitled 6) displace7) Establishment 8) patriotic/strengthen9) contradictions 10) aspires11) divorced 12) pendulums2. 1) come to 2) dozed off3) believed in 4) was set apart5) take in 6) sucks in7) clean up 8) turn away3. 1) For me, it makes no/little difference whether we go there by train or by bus.2)Toyata has overtaken General Motors as the world’s biggest carmaker.3)Shortly after their marriage, Mr. Chambers was at odds with hiswife over money matters.4)Henry has been at the forefront of nanotechnology research.5)She doesn’t even know how to boil potatoes, let alone cook a meal.5.a) is increasingly/to accelerate/their investmentb) economy/make an earnest/domestic/strike a balance betweenc) a handful of/be endorsed by/on a large scaleIII. Usage1. An unusual present, a book on ethics, was given to Henry for his birthday.2. The reason(he gave) that he didn ’t notice the car till too late wasunsatisfactory.3. Football, his only interest in life, has brought him many friends.4. C loning had been raised as a possibility decades ago, then dismissed, something that serious scientists thought was simply not going to happen anytime soon.Comprehensive ExercisesI. Cloze(A) 1. academics 3.a variety of 5. vanish 7. endorsing 9. sweeping aside 11. erasing(B)1. aided2.effects3.distances4. connected5. invested6. features7. prevailing8. qualitatively 9. volume 10. Distinguishing2. networking 4. growth 6. facilitate 8. outlook 10. patriotic 12. strike a balance2) I like hiring young people. They are earnest learners and committed to work.3) Unlike her girl friends who center their lives on their children, Mary cares more about her personal growth.4) Why is it that a considerable number of colleagues are at odds with you?5) The Chinese government has introduced a variety of policies to strengthen cooperation with developing countries.2．Globalization has great implications for young Chinese. For example, young farmers are moving on a large scale to urban areas to look for jobs. And for those young people who aspire to study abroad or work in foreign-invested enterprises, English has become increasingly important. At the same time, a considerable number of overseas Chinese students have returned home in recent years, for they hold an optimistic outlook for the long-term growth of the Chinese economy. The internet has strengthened the links betweenChinese young people and those elsewhere. They follow the latest trend and copy foreign fashions. Some of them don’t seem to care for traditional Chinese virtues, let alone carry them forward, which has given rise to worries that the traditional Chinese culture might one day vanish. Part III Text BComprehension Check1. c2. a3. b4. b5. c6. dTranslation1.如果9/11 有什么引⼈注⽬的地⽅，那就是恐怖主义者们来⾃世界上全球化程度最低、最不开放、融合程度最低的地⽅：沙特阿拉伯、也门、阿富汗和巴基斯坦西北部。

Reference Key:Chapter OneII.1 domestic and international trade 6个体业主经营2 centralized management 7有限/无限责任3 joint stock company 8 合资企业4 public limited company (plc) 9 （美）有限公司5 human resources manager 10 财务主任Chapter TwoII.1 paper-based means of communication2 电子邮件3 business letters4 客套结语5 blind carbon copy6 烦交行7 letterhead/heading 8 手书签名9 enclosure 10 内部通知/备忘录Chapter ThreeII.1 catalog2 最新价目表3 gross price4 离岸价5 (advertising) brochure6 估价书7 discount and commission 8 行业折扣9 on approval 10 询价III.1.I am one of the leading chain stores based in London and specialized in Chinese arts andcrafts.2.As a leading/major importer of refrigerators in Liaoning Province, China, I am particularlyinterested in your General Brand refrigerators and establishing business relations with you. 3.We were impressed by the wide s election of your electronic products that were displayed atyour stand on the Dalian Trade Fair. Would you please send your latest catalog and price lists, quoting the best/lowest FOB Dalian.4.We would appreciate it if you could enclose some samples of your materials whenreplying/with your reply letter.5.The Shenzhou University invites tenders from building contractors for the conversion of anold dormitory building into a student activities center. Tenders should be in by 25th April and will be studied on price and design offered/tendered.IV.1.Reply to Enquiry of May 82.for your letter of May 83.enclosing the catalog and price list of our new products4.We look forward to your initial/first order5.Yours faithfully,Chapter FourII.1 firm and non-firm offer2 接盘3 counter-offer4 销售认可书5 quick sales/fast turnover and/with6 月/季度帐单mall/low profit margins7 payment against documents 8 畅销9 supply from stock 10 脱销III.1.Thank you for your enquiry of 5 June in which you asked for our catalogue and the latest price-list quoting c.i.f. Shanghai.2.Thank you for your enquiry of 9 October about our products, and we are enclosing our currentprice-list. All the prices are quoted FOB.3.I am pleased to tell you that the products you are going to order can be supplied from stock and will have no trouble/problem in meeting your delivery dates.4.We have a wide selection of sweaters that will appeal to all ages of both sexes and will surely find a ready market.5.We regret to tell you that the brands you enquire about are out of stock and we cannot expect another delivery until three months later.6.We can assure you that this new type of electronic watches are not only good in quality, competitive in price, delicate in design and small in size, they are also supported by our three-year guarantee. We feel confident that they will enjoy an easy market in your place.7.As the market is fluctuating, the price quoted is firm 3 weeks only, after which it will be subject to an increase of 5%.8.All prices quoted are subject to a 25% trade discount, with additional quantity discount of 5%. IV.Letter One:1. Your counter offer2. is acceptable3. We are enclosing4. very much looking forward5. having the opportChaptery to work togetherLetter Two:1. have carefully reviewed your estimate2. sign this contract immediately3. the head office in Shanghai4. within the next 30 days5. feel free to contact this officeChapter FiveII.1 place an order for … with2 试定货3 order in assorted sized, colors and designs4 订货单册5 credit facilities6 不可撤销的信用证7 draw a draft for $2000 8 按期交货9 ten days after receipt of the order 10 按订单备货11 pack in five wooden cases 12 编号1-6III.1.If this order is completed to our satisfaction, it will be the first of many (orders) we will beplacing with you.2.Please find enclosed our order, No. BD405, for blouses in assorted sizes, colours and designs.If you don’t have the listed items in stock, please do not send substitutes in thei r place.3.The 20% trade discount you offered is below/lower than the average level given by Europeansuppliers, and we would like it reviewed in the near future.4.Your No. 3 order has been completed and loaded on board SS Orient, which sails this weekand should reach you in a week.5.Your order of 30 tea sets of crockery should be packed in five crates, five sets per crate, witheach piece individually wrapped in cotton. The packages/crates should be lined inside and marked outside with the names, the words ‘F ragile’, ‘C rockery’ and , ‘This side up’, and numbered 1~5.6.As we are completely out of stock of the raw material you required and it will be at least onemonth before we get our next delivery, we regret to tell you that we cannot accept your order.7.As we have full order books and our factory is closing for the one-week National Dayholidays, I am sorry to say that we must turn down your order.8.The discount you asked for is far more than we offer to any of our customers and we workon/rely on quick sales and small profits/a fast turnover and small profit margins, we cannot but decline/turn down your order.9.The 10 cases/crates loaded on SS Tianjin each measure 10 x 6 x 4 ft and weigh 100 lb. Theyare marked with “HANDLE WITH CARE” and a smiling face sign☺.10.The carpets and material should be wrapped in thick grease-proof paper which isreinforced at both ends to avoid wear by friction.Chapter SixII.1 business negotiation2 签订销售合同3 modify an L/C4 租用船位5 customs formalities6 银行议付7 import/export license 8 商业发票9 proforma invoice 10 装货单Chapter SevenII.1 central bank2 招商银行3 Hongkong and Shanghai Bank4 信托银行5 issuing bank6 业务往来行7 issuing credit cards 8 自动取款卡9 current account 10 支票账户11 interest rate 12 有价证券13 cross check 14 汇票III.1.A bank draft for ￡25,000 has been drawn on your bank on your account in favor of my company in payment of your invoice No. A10 of 6 March.2.We have pleasure in advising you that I have instructed my bank to credit ￡1,000 to your account with Bank of China, London in settlement of my invoice of No. 2 order.3.I am writing to ask if you could open a current account for me under the trade name of Daxing Co. Ltd, and I'll very much appreciate it if this can be done within this week.4.I'm writing for a loan of ￡10.000 to buy additional equipment to expand production, offering ￡5,000 in IBM ordinary shares and ￡5,000 in state treasure bonds as security.5.I sincerely apologize for my oversight in not realizing that I had a debt balance in my current account. In order to avoid a repetition and any overdraft, would you please have ￡10,000 transferred from my deposit account into my current account.6.Would you please arrange from next month for￡2000 to be transferred every month from my No.2 account to Mr. Green Smith's account with Bank of China, Dalian in payment of the rent for my company.7.Would you please find enclosed a draft for ￡3,000 drawn on you by Jingdezhen Pottery Export Company accompanied by the relevant shipping documents which will be released on acceptance. 8.Regret to find that the draft for ￡2,000 drawn on you in favor of us was returned to us from our bank marked 'Refer to Drawer'.IV.Chapter EightII.1 cash in advance2 记账结算3 negotiate an L/C4 开立信用证5 advising bank6 保兑信用证7 TT - Telegraphic Transfer 8 结清账款9 dishonor a draft 10 货款III.1.What do you think of the terms of payment?2.We hope you will accept D/P payment terms.3.What is your regular practice concerning terms of payment?4.We usually accept payment by irrevocable L/C, payment against documents.5.For large orders, we insist on payment by L/C.6.Your L/C must reach us 30 days before delivery.7.Thank you for your agreeing to open for us an irrevocable letter of credit for ￡20,000 in favor of London Electronic Company.8.Would you please draw on us at 60 days against the L/C we established which will be available/valid until July 2nd, and enclose with the draft the following documents.VI.500 boulevard Jobert 69000 LyonThe Accountant 8 July 2001Guy Lussac80 rue Gaspart-Andre69000 Lyon (Rhone)Dear SirL/C No. 340895/AGLWe are (1) ____acting______ on behalf of the Eastern Bank, London, and would like to (2)____inform______ you that the above documentary credit for 45,000 FF has been (3)____opened______ in your favour by your customers Mercury Data Ltd. The credit is (4)____valid______until 12 August and all bank (5) ___charges_______have been paid.Please bring the following (6) ___documents_______ to the above address:Air WaybillInvoice for full value of the sale c.i.f. LondonInsurance CertificateCertificate of OriginWould you also (7) ____draw______ a sight draft for the full amount of the invoice on us so that we can (8) ___settle_______ this account.Thank you in advance.Fours faithfullyPaul DiderotPaul DiderotDocumentary Credits ManagerV.BANK OF ENGLAND Southampton May 20, 1999NATIONAL TRUST AND SAVINGS ASSOCIATIO N(PLACE) (DA TE) Dear Sirs:Airmail an irrevocable Letter of Credit on the following termsWe request you to establish byand conditions:in favor of P. Marco Ltd., 62 Angela Bassini Street, Rome, 00189 ItalyNAME AND ADDRESSfor account of Joseph Smith & Sons, 52 Street, Southampton E8 4LGNAME AND ADDRESSup to the aggregate amount of US $50 000 available by drafts at sightcovering 100% invoice value of merchandise to be described in invoice as:Software AutoCAD in accordance with Purchase Order No. 66889 Documents required: ( Please indicate by placing “√” in applicable boxes)√Invoice in duplicateSpecial U.S. Customs Invoice√Marine and War Insurance Policy or Certificate in duplicateFull set of clean On Board Ocean √Railroad TruckBills of LadingNotifying Joseph Smith & Sons, 52 Street, Southampton E8 4LGShipment from Rome, Italy to Southampton, EnglandShipment latest June 20, 1999Partial Shipments Not allowedTransshipment Not allowedDrafts to be drawn and negotiated on or before July 15, 1999NAME OF APPLICANTJohn SmithJohn SmithTreasurerJoseph Smith & SonsChapter NineII.1 credit note2 应收账款3 under-charge4 未清账款5 extend credit6 收回债款7 make a third request for payment 8 深切理解困境9 non-recourse factoring 10 财务状况III.1. Thank you for pointing out the error in my July statement totaling $5,000, which was due to the fault in the computer programming. Now the mistake in the account has been corrected. I apologize once again for the oversight on our part.2 We sympathize with the problem you have been facing in clearing your balance of account, and would appreciate it very much if you could settle your account the soonest possible.3 As we have already allowed you as high a trade discount as 30%, and we deal on quick sales and small profit margins, we regret to say that we cannot agree to extend the credit for/to another month.4 As one of our principal customers has gone bankrupt / Because of the bankruptcy of one of our principal customers, who is unable to clear their account/balance with us, regrettably, we are not in a position to clear ours on due dates as specified in the contract.5 Your June account is still outstanding which should have been cleared a month ago, but we haven’t received either your draft or your explanation. Unless you settle your account before the end of this month, my solicitors will be instructed to start proceedings to recover the debt.6 Enclosed you will find the outstanding May account/statement which should have been cleared a month ago. Would you please instruct your bank to debit your account with HK$50000 and transfer it to my account with Hongkong and Shanghai Bank, Shanghai before the end of this month. After that my solicitor will have to take up the matter.IV.1. helping us2. had not been credited3. our apology for this error4. we sent to you Chapter TenKey:II.1 make a complaint about2 无理投诉3 file a claim with … on/for4 救正事情差错5 wrongly delivered consignment6 发现破碎开裂7 make an immediate inspection/examination 8 做出解释9 contact … for compensation 10 由…负责赔偿III.1.I’m writing to complain about the wrong delivery of my No. 3 order. Pl ease have an immediate inspection and inform us how you are going to handle the matter.2.Two packages were found lost in the consignment carried by the SS Tianjin and garments to the value of $20,000 were found stolen. You will find a list of the damaged and missing articles attached.3.The best solution is for you to return the wrong articles to me, freight / carriage forward, while I’ll send to you the replacements immediately, freight paid. Once again let me say how much I regret the inconvenience this has caused.4.We have inspected the articles you returned and made a laboratory analysis and comparison to find the difference remains within the permissible limits. In this case we think there is no reason for you to return the consignment.5.Unless you offer reasonable explanations and take the necessary remedial measures, the order will be canceled. If any serious loss results because of this, we will be taking legal action.IV.1. we are in receipt of2. did not conform to our agreement dated June 53. based on the wrong catalog4. the time for executing this agreement5. extend the time to6. with goods that conform to the agreement7. looking forward to your early reply/responseChapter ElevenKey:II.1 direct/indirect export2 外包合同3 sales representative4 独家代理5 consignment trade6 运输代理公司7 annual turnover 8 按佣金结算9 act as an agent 10 代售…的货物III.1.We are looking for a local company who are interested in sole agency and acting on our behalf in selling our goods and products.2.You will find that it is very profitable to represent us in handling our products as we offer a wide range of products which have attractive designs, best quality, reasonable in price, with first-class after-sales service and full guarantee for two years.3.We are a large import agency situated in Shanghai and dealing in industrial boilers. We ourselves have many contacts throughout China with established businesses who are in the market for your products.4.As an inducement to the agent we appoint, we are prepared to offer a 15% commission, plus a substantial advertising allowance. If sales are successful, we will extend your agency to cover the whole eastern area of the country.5.We expect manufacturers to offer us additional expenses of $50,000 per annum for any advertising that we think will help sell your products, plus advertising support in the form of brochures. In return we promise an annual sale of 3,000 motorcycles.6.The contract will be valid for one year effective as from 1 October, and will be renewed for a further year provided both parties agree by negotiation. Disputes if any should be settled through consultations.IV.COMMERCIAL AGENCY CONTRACTThis contract was made on the __third__day of ______May______, two thousand and __six__ between Mr. __John Smith___, representative of ____ ABC ______________________ Company (hereafter called the first Party) and Mr. ____Li Lin________ of _______XYZ________________Company (hereafter called the second Party). Whereas the first Party is willing to appoint the second party as the exclusive agent in the territory of _ the whole city of Dalian_ for selling the first Party’s plastic kitchenware. It is hereby mutually agreed as follows:1.The first Party shall supply the second Party with finished products of __ plastic kitchenware__. The second Party shall be responsible for the packing and labeling with the trade mark and labels the same as the original ones.2.The monthly sales of the second Party shall not be less than ___200___ sets/boxes.3.This contract shall be cancelled at any time should the second Party fail to meet the agreedsales quantity for ____six months______.4.Advertising expenses shall be borne by ____the second Party______.5.With the consent of both Parties, this contract shall be effective commencing from the date ofsigning, valid for __one year__ and renewable automatically for another year unless either party gives at least three months’ prior written notice of his intention to terminate the contract.6.This contract shall be made in __duplicate__, both in _English_ and _Chinese_, and eachParty shall keep one copy. In case of any discrepancies between the Chinese and the English copy, the ____English____ copy shall govern.7.This contract can be amended with both Parties’ consent.The first Party The second PartyChapter TwelveII.1 SS - Steam Ship2 航运船舶3 MV - Motor Vessel4 客货船5 general cargo ship6 集装箱船7 registered tonnage 8 发货人/托运人9 port of departure 10 接货地11 made to order and blank-endorsed 12 租船契约III.1.Would you please quote for collecting from my No.5 warehouse at the development zone andshipping to Tianjin a consignment of 100 computers packed in 10 wooden cases and measuring 60x40x20cm?2.The first available vessel sailing from Hong Kong to Amsterdam is the SS Orient, whichdeparts on 5 June and is due in Amsterdam on about 10 July. The vessel will stay here for 7 days and accept your No.5 consignment from 28 May. We shall handle all the shipping and insurance formalities / shipping formalities and insurance.3.I hope that the goods can be shipped promptly after you get our L/C.4.We are pleased to inform you that we have been able to secure a bulk ship for you to charter,which has a cargo capacity of fifty thousand tons and a speed of 20 knots and which will certainly meet your requirement of shipping iron ore from Australia to Shanghai.5.Shipment should be made before October, otherwise we are not able to catch the season.6.The order is so urgently required that we must ask you to expedite shipment.7.Please see to it that the goods are shipped by S.S. Tianshan sailing on or about October 15.8.The ship should be at the port of loading within 15 to 20 days after we have got the goodsready for shipment.IV.ShipperShenzhen Camera Developing Co., 21 Bagua 3rd Road, ShenzhenChina Ocean Shipping Company BILL OF LADINGORIGINALDIRECT OR WITH TRANSSHIPMENTB/L No. SCD 3-688ConsigneeTo Order of ShipperAtlantic Trade Co., Ltd. SanFrancisco, U.S.ANotifyAtlantic Trade Co., Ltd. SanFrancisco, U.S.AVesselBroadwayPort of loading Port of DischargeShekou, Shenzhen San FranciscoNationality The P. R. China Freight Payable at Shekou, ShenzhenParticulars Furnished by the ShipperMarks and Numbers No. of Packages Description of Goods Gross Weight Measurement SC-SAN-3500 cartons Digital Camera1,810kgs25m3Total packages (in words:) Five Hundred Cartons OnlyFreight and ChargeDated Oct 25, 2005 at ShenzhenWang Yikuan For the MasterChapter ThirteenII.1 the insured 2保险金额3 certificate of insurance4 仲裁裁定5 WPA6 平安险7 floating policy 8 预约保单9 insurance broker 10 赔偿和赔款III.1. What types of cover does your company usually undertake?2. If we conclude the business on a CIF basis, what cover will you take out for the goods?3. Who will pay the premium for the risk of breakage?4. As our present policy runs/expires/is due at the end of this month and we are not going to renew it with our former insurer who charges too high insurance rates, we would like to know if you could offer a comprehensive property insurance policy covering our premises along with fixtures and fittings against fire, flood, accident and theft. Our premises are valued at $2 million. No dangerous situations whatsoever have happened since the factory went into operation.5. Thank you for your enquiry of June 4 about the comprehensive property protection and we are pleased to inform you that the kind of insurance coverage you require is Policy A362 which covers against theft in addition to the coverage you mentioned, with the premium of 3‰.6. In reply to your letter of August 8 in which you asked about cover for a shipment of your consignment from this port to Shanghai, China, we are enclosing a cover note/proposal form which should be completed and sent to us by return of post.7. The survey report shows the loss as follows: 10 cases were missing and 5 cases were wetted whose contents can be sold at discounted prices. Therefore, we are prepared to offer you a partial compensation of $4,000 under the policy. Your earliest reply with acceptance will be appreciated.IV.T he People’s Insurance Company of ChinaHead Office: BEIJING Established in 1949Marine Cargo Transportation Insurance Policy Invoice No. SWT/3500298Policy No. TY36-20081 This Policy of Insurance witnesses that The People’s Insurance Company of China (hereinafter called “The Company”) at the request of Shanghai Textiles I/E Corp(hereinafter called “the Insured”) and in consideration of the agreed premium paid to the Company by the Insured, undertakes to insure the under-mentioned goods in transportation subject to the conditions of the Policy as per the Clauses printed overleaf and other special clauses attached hereon.MARKS & NOs. QUANTITY DESCRIPTIONS OFAMOUNT INSUREDGOODSN/M 4 CASES Garment USD 1 839.00Total amount insured USD 1 839.00Premium As arranged Rate As arranged Per conveyance S. S. S. S. Victory Sig. on or abt. Nov. 10, 2005 from Shanghai to Hong Kong Conditions All RisksThe People’s Insurance Company of China Claim payable at Hong Kong Wang PingDate Sept. 25, 2005Deputy Manager。

Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to doA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance inA be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having beenA18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体. Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。