6.cost behavior
- 格式:ppt
- 大小:379.00 KB
- 文档页数:41
英语课程中的创业与商业计划词汇在英语课程中,学习创业与商业计划相关的词汇是非常重要的。
这些词汇不仅可以帮助学生掌握商务英语,还可以对他们未来的职业发展产生积极影响。
本文将介绍一些常见的创业与商业计划词汇,并给出一些例句以帮助读者更好地理解和运用这些词汇。
一、市场调研与分析的词汇1. Market research(市场调研): The company conducted extensive market research before launching the new product.(在推出新产品之前,公司进行了广泛的市场调研。
)2. Consumer behavior(消费者行为): Understanding consumer behavior is crucial for developing effective marketing strategies.(了解消费者行为对于制定有效的营销策略至关重要。
)3. Competitor analysis(竞争对手分析): Our competitor analysis showed that we need to improve our pricing strategy.(我们的竞争对手分析表明,我们需要改进我们的定价策略。
)二、商业计划编写的词汇1. Executive summary(执行摘要): The executive summary providesa concise overview of the business plan.(执行摘要提供了商业计划的简明概述。
)2. Mission statement(使命宣言): Our mission statement is to provide high-quality products at affordable prices.(我们的使命宣言是以实惠的价格提供高质量的产品。
)3. Financial projections(财务预测): The financial projections show that the company's revenue will increase by 20% next year.(财务预测显示公司的收入将在明年增长20%。
ui2013年考研英语(一)真题.................................................................................................. 5Section I Use of English5 Section II Reading Comprehension. (7)Part A (7)Part B (16)Part C (19)Section III Writing (20)Part A (21)Part B (21)2013考研英语(一)答案 (22)Section I Use of English (22)Section II Reading Comprehension (25)Section III Writing (33)2012年考研英语(一)试题 (35)Section I Use of English (35)Section II Reading Comprehension (36)Part A (36)Part B (45)Part C (47)Section III Writing (48)Part A (48)Part B (48)2012考研英语(一)答案 (50)Section I (50)Section II Reading Comprehension (54)作文 (67)2011考研英语(一)试题 (71)Section I Use of English (71)Section II Reading Comprehension (72)Part A (72)Part B (81)Part C (83)Section ⅢWriting (84)Part A (84)Part B (84)2011考研英语(一)答案 (86)Section I Use of English (86)Section II Reading Comprehension (88)Section III Writing (95)2010年考研英语(一)试题 (97)Section I Use of English (97)Section II Reading Comprehension (98)Part A (98)Part B (105)Part C (106)Section ⅢWriting (107)Part A (107)Part B (107)2009年考研英语(一)试题 (109)Section I Use of English (109)Section I I Reading comprehension (110)Part A (110)Part B (117)Part C (118)Section ⅢWriting (119)Part A (119)Part B (119)2009年考研英语(一)答案 (121)Section I: Use of English (10 points) (121)Section II: Reading Comprehension (60 points) (121)Section III: Writing (30 points) (121)2008年考研英语(一)试题 (123)Section I Use of English (123)Section II Reading Comprehension (124)Part A (124)Part B (131)Part C (132)Section III Writing (133)Part A (133)Part B (133)2008年考研英语(一)答案 (135)Section I: Use of English (10 points) (135)Section II: Reading Comprehension (60 points) (135)Section III: Writing (30 points) (135)2007年考研英语(一)试题 (137)Section I Use of English (137)Section II Reading Comprehension (141)Part A (141)Part B (148)Part C (150)Section III Writing (151)Part A (151)Part B (151)2007年考研英语(一)答案 (153)Section I: Use of English (10 points) (153)Section II: Reading Comprehension (60 points) (153)Section III: Writing (30 points) (153)2006年考研英语(一)试题 (155)Section I Use of English (155)Section II Reading Comprehension (159)Part A (159)Part B (166)Section III Writing (169)Part A (169)Part B (169)2006年考研英语(一)答案 (171)Section I: Use of English (10 points) (171)Section II: Reading Comprehension (60 points) (171)Section III: Writing (30 points) (171)2005年考研英语(一)试题 (173)Section I Use of English (173)Section II Reading Comprehension (177)Part A (177)Part B (184)Part C (186)Section III Writing (187)Part A (187)Part B (187)2005年考研英语真题答案 (189)Section I: Use of English (10 points) (189)Section II: Reading Comprehension (60 points) (189)Section III: Writing (30 points) (189)2004年考研英语(一)试题 (191)Section II Use of English (191)Section III Reading Comprehension (195)Part A (195)Part B (202)Section IV Writing (203)2004年考研英语(一)答案 (205)Section I: Listening Comprehension (20 points) (205)Section II: Use of English (10 points) (205)Section III: Reading Comprehension (50 points) (205)Section IV: Writing (20 points) (206)2003年考研英语(一)试题 (207)Section II Use of English (207)Section III Reading Comprehension (211)Part A (211)Part B (218)Section IV Writing (219)2003年考研英语(一)答案 (221)Section I: Listening Comprehension (20 points) (221)Section II: Use of English (10 points) (221)Section III: Reading Comprehension (50 points) (221)Section IV: Writing (20 points) (222)2002年考研英语(一)试题 (223)Section I Listening Comprehension (223)Part B (224)Part C (224)Section II Use of English (227)Section III Reading Comprehension (231)Part A (231)Part B (239)Section IV Writing (240)2002年考研英语(一)答案 (242)Section I: Listening Comprehension (20 points) (242)Section II: Use of English (10 points) (242)Section III: Reading Comprehension (50 points) (242)Section IV: Writing (20 points) (243)2001年考研英语(一)试题 (244)Section I Structure and Vocabulary (244)Part A (244)Part B (247)Section II Cloze Test (252)Section III Reading Comprehension (256)Section IV English-Chinese Translation (264)Section V Writing (265)2001年考研英语(一)答案 (267)Section I: Structure and Vocabulary (15 points) (267)Section II: Cloze Text (10 points) (267)Section III: Reading Comprehension (40 points) (267)Section IV: English-Chinese Translation (15 points) (267)Section V: Writing (20 points) (268)2000年考研英语(一)试题 (269)Section I Structure and Vocabulary (269)Part A (269)Part B (271)Part C (273)Section II Cloze Test (278)Section III Reading Comprehension (280)Section IV English-Chinese Translation (288)Section V Writing (289)2000年考研英语(一)答案 (291)Section I: Structure and Vocabulary (20 points) (291)Section III: Reading Comprehension (40 points) (291)Section IV: English-Chinese Translation (15 points) (291)Section V: Writing (15 points) (292)2013年考研英语(一)真题Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that ___1___ the ability to make judgments which are unbiased by ___2___ factors. But Dr Simonton speculated that an inability to consider the big ___3___ was leading decision-makers to be biased by the daily samples of information they were working with. ___4___, he theorized that a judge ___5___ of appearing too soft ___6___crime might be more likely to send someone to prison ___7___he had already sentenced five or six other defendants only to forced community service on that day.To ___8___this idea, they turned their attention to the university-admissions process. In theory, the ___9___ of an applicant should not depend on the few others___10___ randomly for interview during the same day, but Dr Simonton suspected the truth was___11___.He studied the results of 9,323 MBA interviews ___12___ by 31 admissions officers. The interviewers had ___13___ applicants on a scale of one to five. This scale ___14___ numerous factors into consideration. The scores were ___15___ used in conjunction w ith an applicant’s score on the GMAT, a standardized exam which is ___16___out of 800 points, to make a decision on whether to accept him or her.Dr Simonton found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one ___17___ that, then the score for the next applicantwould___18___ by an average of 0.075 points. This might sound small, but to___19___the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been ___20___.1. A grants B submits C transmits D delivers2. A minor B external C crucial D objective3. A issue B vision C picture D moment4. A Above all B On average C In principle D For example5. A fond B fearful C capable D thoughtless6. A in B for C to D on7. A if B until C though D unless8. A. test B. emphasize C. share D. promote9. A. decision B. quality C. status D. success10. A. found B. studied C. chosen D. identified11. A. otherwise B. defensible C. replaceable D. exceptional12. A. inspired B. expressed C. conducted D. secured13. A. assigned B. rated C. matched D. arranged14. A. put B. got C. took D. gave15. A. instead B. then C. ever D. rather16. A. selected B. passed C. marked D. introduced17. A below B after C above D before18. A jump B float C fluctuate D drop19. A achieve B undo C maintain D disregard20. A necessary B possible C promising D helpfulSection II Reading ComprehensionPart ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)Text 1In the 2006 film version of The Devil Wears Prada ,Miranda Priestly, played by Meryl Streep, scolds her unattractive assistant for imagining that high fashion doesn’t affect her, Priestly explains how the deep blue color of the assistant’s sweater descended over the years from fashion shows to departments stores and to the bargain bin in which the poor girl doubtless found her garment.This top-down conception of the fashion business couldn`t be more out of date or at odds with the feverish would described in Overdressed, Elizabeth Cline`s three-year indictment of “fast fashion”. In the last decade or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent release, and more profit. These labels encourage style-conscious consumers to see clothes as disposable-meant to last only a wash or two, although they don’t advertise that –and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.The victims of this revolution, of course, are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-pius stores around the world, it must rely on low-wage overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.Overdressed is the fashion world`s answer to consumer-activist bestsellers like Michael Pollan`s. The Omnivore`s Dilemma. “Mass-produced clothing ,like fast food, fills a hunger and need, yet is non-durable and wasteful,”Cline argues. Americans, she finds, buy roughly 20 billion garments a year – about 64 items per person – and no matter how much they give away, this excess leads to waste.Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes –and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; he r example can’t be knocked off.Though several fast-fashion companies have made efforts to curb their impact on labor and the environment –including H&M, with its green Conscious Collection line –Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can’t afford not to.21. Priestly criticizes her assistant for her[A] poor bargaining skill.[B] insensitivity to fashion.[C] obsession with high fashion.[D] lack of imagination.22. According to Cline, mass-market labels urge consumers to[A] combat unnecessary waste.[B] shut out the feverish fashion world.[C] resist the influence of advertisements.[D] shop for their garments more frequently.23. The word “indictment”(Line 3, Para.2) is closest in meaning to[A] accusation.[B] enthusiasm.[C] indifference.[D] tolerance.24. Which of the following can be inferred from the last paragraph?[A] Vanity has more often been found in idealists.[B] The fast-fashion industry ignores sustainability.[C] People are more interested in unaffordable garments.[D] Pricing is vital to environment-friendly purchasing.25. What is the subject of the text?[A] Satire on an extravagant lifestyle.[B] Challenge to a high-fashion myth.[C] Criticism of the fast-fashion industry.[D] Exposure of a mass-market secret.Text 2An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, compani es can aim “behavioral” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioral ads? Or should they have explicit permission?In December 2010 America's Federal Trade Commission (FTC) proposed adding a "do not track "(DNT) option to internet browsers ,so that users could tell advertisers that they did not want to be followed .Microsoft's Internet Explorer and Apple's Safari both offer DNT ;Google's Chrome is due to do so this year. In February the FTC and Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft Set off the row: It said that Internet Explorer 10, the version due to appear windows 8, would have DNT as a default.It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioral ads or whether they are sticking w ith Microsoft’s default, some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on default will become the norm. DNT does not seem an obviously huge selling point for windows 8-though the firm has compared some of its other products favorably with Google's on that count before. Brendon Lynch, MMicrosoft's chief privacy officer, blogged: "we believe consumers should have more control." Could it really be that simple?26. It is suggested in paragraph 1 that “behavioral”ads help advertisers to:[A] ease competition among themselves[B] lower their operational costs[C] avoid complaints from consumers[D] provide better online services27. “The industry”(Line 6,Para.3) refers to:[A] online advertisers[B] e-commerce conductors[C] digital information analysis[D] internet browser developers28. Bob Liodice holds that setting DNT as a default[A] many cut the number of junk ads[B] fails to affect the ad industry[C] will not benefit consumers[D] goes against human nature29. which of the following is true according to Paragraph.6?[A] DNT may not serve its intended purpose[B] Advertisers are willing to implement DNT[C] DNT is losing its popularity among consumers[D] Advertisers are obliged to offer behavioral ads30. The author's attitude towards what Brendon Lynch said in his blog is one of:[A] indulgence[B] understanding[C] appreciation[D] skepticismText 3Up until a few decades ago, our visions of the future were largely - though by no means uniformly - glowingly positive. Science and technology would cure all the ills of humanity, leading tolives of fulfillment and opportunity for all.Now utopia has grown unfashionable, as we have gained a deeper appreciation of the range of threats facing us, from asteroid strike to epidemic flu and to climate change. You might even be tempted to assume that humanity has little future to look forward to.But such gloominess is misplaced. The fossil record shows that many species have endured for millions of years - so why shouldn't we? Take a broader look at our species' place in the universe, and it becomes clear that we have an excellent chance of surviving for tens, if not hundreds, of thousands of years . Look up Homo sapiens in the "Red List" of threatened species of the International Union for the Conversation of Nature (IUCN) ,and you will read: "Listed as Least Concern as the species is very widely distributed, adaptable, currently increasing, and there are no major threats resulting in an overall population decline."So what does our deep future hold? A growing number of researchers and organizations are now thinking seriously about that question. For example, the Long Now Foundation has its flagship project a medical clock that is designed to still be marking time thousands of years hence.Perhaps willfully, it may be easier to think about such lengthy timescales than about the more immediate future. The potential evolution of today's technology, and its social consequences, is dazzlingly complicated, and it's perhaps best left to science fiction writers and futurologists to explore the many possibilities we can envisage. That's one reason why we have launched Arc, a new publication dedicated to the near future.But take a longer view and there is a surprising amount that we can say with considerable assurance. As so often, the past holds the key to the future: we have now identified enough of the long-term patterns shaping the history of the planet, and our species, to make evidence-based forecasts about the situations in which our descendants will find themselves.This long perspective makes the pessimistic view of our prospects seem more likely to be a passing fad. To be sure, the future is not all rosy. But we are now knowledgeable enough to reduce many of the risks that threatened the existence of earlier humans, and to improve the lot of those to come.31. Our vision of the future used to be inspired by[A] our desire for lives of fulfillment[B] our faith in science and technology[C] our awareness of potential risks[D] our belief in equal opportunity32. The IUCN`s “Red List”suggest that human being are[A] a sustained species[B] a threaten to the environment[C] the world`s dominant power[D] a misplaced race33. Which of the following is true according to Paragraph 5?[A] Arc helps limit the scope of futurological studies.[B] Technology offers solutions to social problem.[C] The interest in science fiction is on the rise.[D] Our Immediate future is hard to conceive.34. To ensure the future of mankind, it is crucial to[A] explore our planet`s abundant resources[B] adopt an optimistic view of the world[C] draw on our experience from the past[D] curb our ambition to reshape history35. Which of the following would be the best title for the text?[A] Uncertainty about Our Future[B] Evolution of the Human Species[C] The Ever-bright Prospects of Mankind[D] Science, Technology and HumanityText 4On a five to three vote, the Supreme Court knocked out much of Arizona's immigration law Monday-a modest policy victory for the Obama Administration. But on the more important matter of the Constitution, the decision was an 8-0 defeat for the federal government and the states.In Arizona, United States, the majority overturned three of the four contested provisions of Arizona's controversial plan to have state and local police enforce federal immigrations law. The Constitutional principles that Washington alone has the power to "establish a uniform Rule of naturalization" and that federal laws precede state laws are noncontroversial. Arizona had attempted to fashion state police that ran to the existing federal ones.Justice Anthony Kennedy, joined by Chief Justice John Roberts and the Court's liberals, ruled that the state flew too close to the federal sun. On the overturned provisions the majority held the congress had deliberately "occupied the field" and Arizona had thus intruded on the federal's privileged powersHowever, the Justices said that Arizona police would be allowed to verify the legal status of people who come in contact with law enforcement. That`s because Congress has always envisioned joint federal-state immigration enforcement and explicitly encourages state officers to share information and cooperate with federal colleagues.Two of the three objecting Justice-Samuel Alito and Clarence Thomas-agreed with this Constitutional logic but disagreed about which Arizona rules conflicted with the federal statute. The only major objection came from Justice Antonin Scalia, who offered an even more robust defense of state privileges going back to the alien and Sedition Acts.The 8-0 objection to President Obama turns on what Justice Samuel Alito describes in his objection as “a shocking assertion of federal executive power”. The White House argued the Arizona`s laws conflicted with its enforcement priorities, even if state laws complied with federal statutes to the letter. In effect, the White House claimed that it could invalidate any otherwise legitimate state law that it disagrees with.Some powers do belong exclusively to the federal government, and control of citizenship and the borders is among them. But if Congress wanted to prevent states from using their own resources to check immigration status. It never did so. The administration was in essence asserting that because it didn't want to carry out Congress's immigration wishes, no state should be allowed to do so either. Every Justice rightly rejected this remarkable claim.36. Three provisions of Arizona`s plan were overturned because they[A] deprived the federal police of Constitutional powers.[B] disturbed the power balance between different states.[C] overstepped the authority of federal immigration law.[D] contradicted both the federal and state policies.37. On which of the following did the Justices agree, according to Paragraph4?[A] Federal officers` duty to withhold immigrants` information.[B] States` independence from federal immigration law.[C] States` legitimate role in immigration enforcement.[D] Congress`s intervention in immigration enforcement.38. It can be inferred from Paragraph 5 that the Alien and Sedition Acts[A] violated the Constitution.[B] undermined the states` interests.[C] supported the federal statute.[D] stood in favor of the states.39. The White House claims that its power of enforcement[A] Outweighs that held by the states.[B] is dependent on the states` support.[C] is established by federal statutes.[D] rarely goes against state laws.40. What can be learned from the last paragraph?[A] Immigration issues are usually decided by Congress.[B] Justices intended to check the power of the Administration.[C] Justices wanted to strengthen its coordination with Congress.[D] The Administration is dominant over immigration issues.Part BDirections:In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of the numbered blanks. There are two extra choices, which do not fit in any of the blanks. Mark your answers on ANSWER SHEET1.(10 points)The social sciences are flourishing. As of 2005, there were almost half a million professional socialscientists from all fields in the world, working both inside and outside academia. According to the World Social Science Report 2010, the number of social-science students worldwide has swollen by about 11% every year since 2000.Yet this enormous resource in not contributing enough to today`s global challenges including climate change, security, sustainable development and health.(41)______Humanity has the necessary agro-technological tools to eradicate hunger , from genetically engineered crops to artificial fertilizers . Here, too, the problems are social: the organization and distribution of food, wealth and prosperity.(42)____This is a shame—the community should be grasping the opportunity to raise its influence in the real world. To paraphrase the great social scientist Joseph Schumpeter: there is no radical innovation without creative destruction.Today, the social sciences are largely focused on disciplinary problems and internal scholarly debates, rather than on topics with external impact.Analyses reveal that the number of papers including the keywords “environmental changed”or “climate change”have increased rapidly since 2004,(43)____When social scientists do tackle practical issues, their scope is often local: Belgium is interested mainly in the effects of poverty on Belgium for example .And whether the community’s work contributes much to an overall accumulation of knowledge is doubtful.The problem is not necessarily the amount of available funding (44)____this is an adequate amount so long as it is aimed in the right direction. Social scientists who complain about a lack of funding should not expect more in today`s economic climate.The trick is to direct these funds better. The European Union Framework funding programs have long had a category specifically targeted at social scientists. This year, it was proposed that system bechanged: Horizon 2020, a new program to be enacted in 2014, would not have such a category. This has resulted in protests from social scientists. But the intention is not to neglect social science; rather, the complete opposite. (45)____That should create more collaborative endeavors and help to develop projects aimed directly at solving global problems.[A] It could be that we are evolving two communities of social scientists: one that is discipline-oriented and publishing in highly specialized journals, and one that is problem-oriented and publishing elsewhere, such as policy briefs.[B] However, the numbers are still small: in 2010, about 1,600 of the100,000 social-sciences papers published globally included one of these keywords.[C] The idea is to force social to integrate their work with other categories, including health and demographic change food security, marine research and the bio-economy, clear, efficient energy; and inclusive, innovative and secure societies.[D] The solution is to change the mindset of the academic community, and what it considers to be its main goal. Global challenges and social innovation ought to receive much more attention from scientists, especially the young ones.[E] These issues all have root causes in human behavior. All require behavioral change and social innovations, as well as technological development. Stemming climate change, for example, is as much about changing consumption patterns and promoting tax acceptance as it is about developing clean energy.[F] Despite these factors, many social scientists seem reluctant to tackle such problems. And in Europe, some are up in arms over a proposal to drop a specific funding category for social-science research and to integrate it within cross-cutting topics of sustainable development.[G] During the late 1990s , national spending on social sciences and the humanities as apercentage of all research and development funds-including government, higher education, non-profit and corporate -varied from around 4% to 25%; in most European nations , it is about 15%. Part CDirections: Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points) It is speculated that gardens arise from a basic need in the individuals who made them: the need for creative expression. There is no doubt that gardens evidence an impossible urge to create, express, fashion, and beautify and that self-expression is a basic human urge; (46) Yet when one looks at the photographs of the garden created by the homeless, it strikes one that, for all their diversity of styles, these gardens speak of various other fundamental urges, beyond that of decoration and creative expression.One of these urges had to do with creating a state of peace in the midst of turbulence, a “still point of the turning world,”to borrow a phrase from T. S. Eliot. (47)A sacred place of peace, however crude it may be, is a distinctly human need, as opposed to shelter, which is a distinctly animal need. This distinction is so much so that where the latter is lacking, as it is for these unlikely gardens, the former becomes all the more urgent. Composure is a state of mind made possible by the structuring of one’s relation to one’s environment. (48) The gardens of the homeless which are in effect homeless gardens introduce from into an urban environment where it either didn’t exist or was not discernible as such. In so doing they give composure to a segment of the inarticulate environment in which they take their stand.Another urge or need that these gardens appear to respond to, or to arise from is so intrinsic that we are barely ever conscious of its abiding claims on us. When we are deprived of green, of plants, of trees, (49) most of us give into a demoralization of spirit which we usually blame on some。
1.成本习性( cost behavior ),亦可译作“成本性态”。
成本性态取决于管理会计系统记录所得资源的成本并追踪以后的使用,使得管理者可以知晓成本的原因,一般指成本总额对业务量(volume,即产量或销售量)总数的依存关系。
2.变动成本(variable cost):按成本动因变动的比例在总量上发生变动的成本。
3.固定成本(fixed cost):尽管成本动因变动,其总量保持不变的成本。
4.本量利分析(cost- - volume- - profit analysis):本量利(CVP)分析是考察总收入、总成本和营业利润在产品的销售量、售价、单位变动成本或固定成本变动下的性态。
5.贡献毛益(contribution margin):“边际贡献”、“贡献边际”、“创利额”总收入—总变动成本,反映营业利润与业务量之间的关系。
6.单位贡献毛益(contribution margin per unit):单位售价与单位成本之间的差额。
7.贡献毛益率(contribution margin percentage,ratio):单位贡献毛益/售价。
8.作业成本系统Activity Based Costing:1986年由哈佛商学院库珀和卡普兰教授提出概念。
以作业为基础,通过作业成本动因来确认和计量成本的一种成本计算方法。
9.作业(Activity):作业是业务流程的具体化,是由人力、机器、技术或设备执行的任务,可以作为企业划分控制和管理的单元。
作业是企业价值链的每一环,与企业战略高度契合。
10.资源(Resource):在执行业务工作中所作用的资源。
11.资源动因(Resource Driver):把资源分配到作业上的可计量(数量)特征。
12.作业(Activity):企业为生产产品而进行的某项生产经营活动。
13.作业中心(Activity Centers):一系列相互联系、实现某种特定功能的作业集合。
1.Consumer behavior: 研究商品、服务、经验或创意的获得、消费及处置的购买单位和交换过程的学科。
2.Why study CB:有效的营销管理,帮助管理者设计营销组合,细分市场,市场定位,环境分析,开展调查研究;在公共政策制定中发挥重要作用;能帮助人们成为更好的消费者3.Research Perspectives1)The Decision-Making Perspective:根据决策观点,消费者首先意识到某个问题的存在,然后在一种理性的解决问题的过程中完成一系列步骤,购买由此产生。
购买过程的步骤包括问题的确认、搜寻、方案评估、选择以及获得后的评估。
2)The Experiential Perspective:体验观点提出,人们有时购买商品和服务是因为情感上的原因,如有趣、制造奇迹或获得情感。
按体验观点分类时有冲动型购买和寻求多样型购买。
当消费者为了降低厌倦程度并获得刺激而改换品牌时就产生了寻求多样型购买3)The Behavioral Influence Perspective: 当强大的外因驱使消费者不需要首先对产品产生强烈的感情或想法就去购买时,行为影响就产生了。
在这种情况中消费者不必经过理智的购买决策过程或依靠某种情感来购买产品或服务。
相反,这些购买行为受外因直接影响,如促销手段、文化规范、自然环境或经济压力。
4、High-Involvement ChoiceCompensatory models of choice:补偿性模型:对某个属性的高度评价可以补偿对其他属性的较低评价。
5、Impulse Purchases (冲动购买):指顾客的购买行为是在进入超市前没有计划或意识的购买行为。
6、Consumer satisfaction (消费者满意):获得或使用产品或服务后所有的态度。
7、Equity Theory(公平理论):指人们会拿自己的付出所得比和别人的付出所得比进行比较,如果他们的比值更好,他们就会觉得不公平。
传播政治经济学常用学术用语中英文1.供给和需求(Supply and Demand)- The principle of supply and demand determines the equilibrium price of a good or service.-供给与需求的原理决定了商品或服务的均衡价格。
2.边际效应(Marginal Effect)- Marginal effect refers to the change in the outcome resulting from a one-unit change in an independent variable.-边际效应是指独立变量的一单位变化所引起的结果变化。
3.地租(Rent)- Rent is the payment made to the owner of a property or resource for its use.-地租是用于租赁房地产或资源的产权所有人的支付。
4.货币供应(Money Supply)- Money supply refers to the total amount of money in circulation within an economy.-货币供应指的是经济体内流通的总货币数量。
5.资本积累(Capital Accumulation)- Capital accumulation refers to the growth of a nation's stock of capital goods, such as factories, machinery, and infrastructure.-资本积累指的是一个国家资本货物库存的增长,如工厂、机械和基础设施等。
6.社会福利(Social Welfare)- Social welfare refers to the well-being and quality of life of individuals within a society.-社会福利指的是一个社会中个体的福祉和生活质量。
"经济人假定"(Economic Man Assumption)是经济学中的一个基本概念,用来描述理性经济主体的行为假设。
这个假设认为个体在做出经济决策时,会充分考虑利益最大化,理性地权衡成本和效益。
以下是与经济人假定相关的一些名词解释:1. 理性行为(Rational Behavior):- 指经济人根据信息和目标作出的明智、合理的决策,以追求其最大利益。
2. 效用(Utility):- 在经济学中,效用是指个体对商品或服务的满足程度或享受程度。
经济人假定个体会追求最大化其总效用的目标。
3. 边际效用(Marginal Utility):- 边际效用表示增加一单位商品或服务对总效用的影响。
经济人假定会在边际效用相等的情况下作出决策。
4. 最优选择(Optimal Choice):- 在经济人假定下,最优选择是指个体在给定的资源和目标下能够实现最大化效用的决策。
5. 信息对称(Information Symmetry):- 经济人假定下,个体被假定拥有对市场信息的完全了解,即信息对称。
这样,他们可以做出基于完整信息的最优决策。
6. 成本与效益分析(Cost-Benefit Analysis):- 经济人假定下,个体会进行成本与效益分析,以评估不同决策的成本和效益,并选择对其最有利的选项。
7. 利润最大化(Profit Maximization):- 在企业层面,经济人假定企业的目标是追求利润最大化,通过成本控制和收入最大化来达到这一目标。
8. 时间偏好(Time Preference):- 经济人假定下,个体被认为在当前和将来之间有时间偏好,更愿意享受即时的效用而不是将来的效用。
这些名词解释有助于理解经济学中关于经济人假定的相关概念,以及这一假设在解释个体和企业经济行为时所起的作用。
需要注意,经济人假定并不意味着实际经济主体总是表现出完全理性,而是一种简化和抽象的模型。
cost 的中文翻译cost的中文翻译是“成本”。
下面是一些关于cost的用法和中英文对照例句:1. The cost of living in this city is quite high.这个城市的生活成本相当高。
2. We need to calculate the cost of production before setting the selling price.在确定售价之前,我们需要计算生产成本。
3. The company is trying to reduce costs by outsourcing some of its operations.公司正试图通过外包一些业务来降低成本。
4. The cost of the project exceeded our initial budget.这个项目的成本超过了我们最初的预算。
5. He was reluctant to take the job because the commuting costs were too high.他不愿意接受这份工作,因为通勤成本太高。
6. The environmental cost of industrial pollution cannot be ignored.工业污染的环境成本是不能忽视的。
7. We should consider both the financial cost and the social cost when making decisions.在做决策时,我们应该考虑到财务成本和社会成本。
8. The cost of repairing the car is almost the same as buying a new one.修理这辆车的费用几乎和买辆新车一样。
9. The company is planning to cut costs by reducing staff.公司计划通过裁员来降低成本。
营销学四大经典理论C R I S文件管理序列号:[K8UY-K9IO69-O6M243-OL889-F88688]1\4P理论即产品(product)、价格(price)、促销(promotion)、渠道(place)四要素2\4P过程,即研究(Probing)、划分(Partitioning)即细分(Segmentation)、优先(Prioritizing)、定位(Positioning)3\4c理论顾客需求(Consumer’s Needs)的满足,从价格到综合权衡顾客购买所愿意支付的成本(Cost),从促销的单向信息传递到实现与顾客的双向交流与沟通(Communication),从通路的产品流动到实现顾客购买的便利性(Convenience)。
4、4r理论关系(Relationship)、节省(Retrenchment)、关联(Relevancy)和报酬(Rewards)的4R新说,“侧重于用更有效的方式在企业和客户之间建立起有别于传统的新型关系”。
5、4i理论网络整合营销4I原则:Interesting趣味原则、Interests利益原则、Interaction互动原则、Individuality 个性原则。
6、4s理论分别是:满意(satisfaction)、服务(service)、速度(speed)、诚意(sincerity)。
由密西根大学教授杰罗姆?麦卡锡(E.Jerome Mccarthy)1960年提出,“它的伟大在于它把营销简化并便于记忆和传播”。
产品包含核心产品、实体产品和延伸产品。
广义的产品可以是有形的实体,也可以是无形的服务、技术、知识或智慧等。
价格的制定手段很多,竞争比较法、成本加成法、目标利润法、市场空隙法,这些方法的目标是使产品成为可交换的商品。
企业以盈利为目标,所以定价要具有兼顾销售效率和企业效益的双重考虑,打价格战是一种定价和竞争策略,但价格低并非总是凑效,曾经就有一个朋友,面临玉兰油的同一个产品在两个不同商家销售价格不同的购买选择,一家是按全价销售,另一个则是八折销售。
Customer Behavior Persona AnalysisIntroductionCustomer behavior persona analysis is a crucial process for businesses to understand their customers better. By creating detailed personas, companies can gain insights into their customers’ behaviors, preferences, motivations, and needs. This analysis helps in developing effective marketing strategies, improving products and services, and enhancing overall customer satisfaction.Definition of Customer Behavior PersonaA customer behavior persona is a fictional representation of a specific segment of the target audience based on various demographic, psychographic, and behavioral characteristics. It combines data-driven insights with qualitative research to create a detailed profile that represents the typical traits and behaviors of a specific customer group.Importance of Customer Behavior Persona Analysis1.Targeted Marketing: By understanding customer behavior personas,businesses can tailor their marketing messages to resonate withthe specific needs and preferences of each segment. This targeted approach increases the efficiency and effectiveness of marketingcampaigns.2.Product Development: Analyzing customer behavior personas helpsbusinesses identify gaps in the market and develop products orservices that cater to customers’ specific needs. This leads tohigher customer satisfaction and loyalty.3.Improved Customer Experience: Understanding customer behaviorpersonas enables businesses to provide personalized experiencesthat meet individual customers’ expectations. This enhancesoverall customer satisfaction and fosters long-term relationships.petitive Advantage: By gaining insights into customerbehaviors, businesses can differentiate themselves fromcompetitors by offering unique products or services that directly address customers’ pain points or unme t needs.5.Effective Communication: Customer behavior persona analysis helpsbusinesses understand how different segments prefer to communicate and engage with brands. This knowledge allows companies to choose the most appropriate communication channels for reaching theirtarget audience.Process of Customer Behavior Persona Analysis1.Data Collection: The first step in persona analysis is collectingrelevant data about customers through surveys, interviews, social media monitoring, website analytics, and other sources. This data includes demographics (age, gender, location), psychographics(lifestyle, interests, values), and behavioral data (purchasehistory, online activities).2.Data Analysis: Once the data is collected, it needs to beanalyzed to identify patterns and trends. This analysis helps insegmenting customers based on similarities in their behaviors,preferences, and needs.3.Persona Creation: After segmenting the customers, personas arecreated by giving each segment a fictional identity with a name,photo, and detailed description. These personas represent typical customers within each segment and capture their keycharacteristics.4.Persona Validation: The personas created need to be validatedthrough additional research or feedback from customers. Thisvalidation ensures that the personas accurately represent thetarget audience.5.Persona Utilization: Once validated, customer behavior personasare used as a reference point for decision-making across variousdepartments within the organization. Marketing teams use them tocreate targeted campaigns, product teams use them for productdevelopment, and customer service teams use them to improvecustomer experiences.Key Components of Customer Behavior PersonaA well-defined customer behavior persona includes the following components:1.Demographics: This includes age, gender, location, educationlevel, occupation, income level, etc.2.Psychographics: It refers to customers’ attitudes, values,lifestyle choices, interests/hobbies, personality traits.3.Goals and Motivations: Understanding what drives customers’purchase decisions and what they aim to achieve helps businessesalign their offerings with these goals.4.Challenges and Pain Points: Identifying the challenges or painpoints faced by customers allows businesses to address theseissues through their products or services effectively.5.Preferred Channels of Communication: Knowing how customers preferto communicate (email, social media platforms) helps companiesdeliver messages through the right channels at the right time.6.Purchase Behavior: Analyzing customers’ purchase behaviorprovides insights into how they make buying decisions, whatinfluences their choices, and their preferred payment methods. Examples of Customer Behavior Personas1.Busy Professionals: This persona represents working individualswith high disposable income who value convenience and efficiency.They prefer online shopping and are willing to pay a premium fortime-saving services or products.2.Budget-Conscious Shoppers: This persona represents price-sensitive customers who prioritize affordability over brandloyalty. They actively seek discounts, compare prices, and readcustomer reviews before making purchase decisions.3.Eco-Conscious Consumers: This persona represents environmentallyconscious customers who prioritize sustainable products andpractices. They are willing to pay extra for eco-friendly options and prefer brands that align with their values.4.Tech Enthusiasts: This persona represents early adopters of newtechnologies who are constantly seeking the latest gadgets orinnovations. They heavily rely on online reviews andrecommendations from influencers before making purchasingdecisions.ConclusionCustomer behavior persona analysis is a valuable tool for businesses to understand their customers deeply. By creating detailed personas based on data-driven insights, businesses can develop targeted marketing strategies, improve product development, enhance customer experiences, gain a competitive advantage, and communicate effectively with their target audience. Investing time and effort in customer behavior persona analysis can lead to increased customer satisfaction, loyalty, and business success.。
2021六级12月第三套解析听力部分:Section A本节听力主要涉及到一个女士去咨询旅行信息的对话。
女士在对话中提出了四个问题,包括:最佳旅行时间、旅行费用、路线规划以及目的地的许可证要求。
其中,目的地的许可证要求是对话的重点部分。
通过仔细听对话,可以知道女士需要提供哪些材料来申请许可证。
答案如下:1. Time:第一份材料需要提供两周时间。
答案:B。
2. Cost:第二份材料需要支付10美元。
答案:C。
3. Route:第三份材料需要提供预订的酒店和车辆信息。
答案:B。
4. Permit:第四份材料需要填写个人信息、旅行计划和目的地的地址。
答案:C。
Section B本节听力主要涉及到一篇科普讲座,讲座的主题是关于大脑的。
在讲座中,主讲人介绍了一种大脑波的现象,即"Alpha waves",以及Alpha waves对大脑和健康的积极影响。
听力中出现了一些与Alpha waves相关的词汇,如relaxation(放松)、meditation(冥想)等。
根据听力内容,可以得出以下问题的答案:5. What is the main topic in the lecture?答案:A。
6. What can Alpha waves help people achieve?答案:C。
7. Where are Alpha waves produced?答案:B。
8. How can people increase Alpha waves?答案:A。
Section C本节听力主要涉及到一个学生在图书馆咨询图书信息的对话。
学生需要找到两本书来完成自己的研究报告。
对话中提及了这两本书的名称,如The Global Financial Crisis以及Marketing and Consumer Behavior,同时也提到了这两本书在图书馆的位置。
通过仔细听对话,可以知道这两本书所在的书架。
英文文献译文:下面的消费者研究将会说明在一个消费者社会里很多的消费者行为被社会心理学家研究,这包括消费者刺激和消费者行为。
因此,消费者环境为社会现象和行为的研究提供了一个丰富的领域。
消费者决策无所不在不管我们在何时何地,我们都在不停地制定消费者决定。
我们在健身馆注册,经常坐飞机去度假,做体检,选一个餐馆,为了一个更健康的生活方式少吃甜食。
实际上,我们的很多日常决定没有包括较重要的决定,比如,嫁给谁或是否要小孩,但包含了是否喝茶或咖啡,用卡或付现金,或其他的一些琐碎的决定。
而且,我们日常的很多消费者行为甚至是无意的。
相反,它们可能是出于习惯,比如打开美国有线电视新闻网络来了解新闻或搜索谷歌来找一些资料。
一个人在一天中充满了无尽的琐碎的消费决定或者受以前决定的影响,在早上从选择牙膏的品牌到工作后选择看哪部电影。
消费者的选择影响社会认同感的功能虽然对大多数人来说是一个消费者可能不会确定他们的身份,但他们的消费决定仍然是高度身份相关的,就它们对应到更大的价值观和信仰,表达自我的重要方面。
素食主义者是不忍心看到动物被杀害和一些人抵制买那些被认为是由儿童劳工制成的衣服。
一些人买丰田普瑞斯出于是对环境的关注;另一些人抵制日本汽车,比如普瑞斯,是为了帮助当地的汽车工业。
在这方面,甚至在可口可乐和百事可乐之间选择是不必要的琐事。
人们不能在盲目的测试中区分可口可乐和百事可乐,或他们更喜欢百事可乐,然而可能还是坚持可口可乐作为一种文化标志。
尝试改变可口可乐的配方会使反对者生气。
显然,消费品和品牌不仅满足实际的需要。
在一个世界,供过于求和品牌的区分,很多消费者选则品牌是为了表达他们的个性或使他们自己屈服于他们的欲望。
他们不是简单的使用苹果;他们是苹果的使用者并认为换另一个牌子的个人电脑会像是一个背叛者一样。
从饮料到电脑,品牌成为一种意识形态。
人们可能也会把产品的认知作为自身的延伸;比如,他们可能认同他们的车就像他们对待他们的宠物一样。
消费者行为学核心概念的中英文对照表1.差别阈限differential threshold2.最小可觉察差别just noticeable difference3.韦伯定律Weber’s Law4.阈下知觉Subliminal perception5.知觉警惕perceptual vigilance6.知觉防御perceptual defense7.知觉地图perceptual map8.消费者行为学consumer behavior9.Role theory 角色理论10.重度使用者(频繁使用者) heavy user11.关系营销relationship marketing12.Global consumer culture 全球营销文化13.经典性条件反射classical conditioning14.非条件刺激Unconditional stimulus15.正强化positive reinforcement16.光环效应halo effect17.刺激泛化stimulus generalization18.操作性条件反射instrumental conditioning19.条件刺激Conditional stimulus20.负强化Negative reinforcement21.Masked branding 品牌伪装22.刺激甄别Stimulus discrimination23.复兴品牌retro brand 24.心理需要psychogenic needs25.Utilitarian needs 功利需要26.Expectancy theory 期望理论27.Approach-approach conflict 双趋冲突28.终极价值观terminal values29.Consumption-specific values 消费特定价值观30.价值观列表list of values31.产品介入product involvement32.Approach-avoidance conflict 趋避冲突33.工具性价值观instrumental values34.Product-specific values 产品特定价值观35.绿色消费green consumption36.Avoidance-avoidance conflict 双避冲突37.大规模定制mass customization38.崇拜式产品cult product39.互动式营销interactive mobile marketing40.Cultural values 文化价值观41.Consumption microcultures 消费微文化42.Means-end chain model 手段目的链模型43.自我概念self-concept44.身份营销identity marketing45.Self-esteem 自尊46.延伸自我extended self47.自我意识self-consciousness48.自我意象一致模型self-image congruence models49.Gender socialization 性别社会化50.形体意象body image51.品牌个性brand personality52.品牌资本brand capital53.Brand equity 品牌资产54.价值观与生活方式系统values and lifestyle system55.生活方式lifestyle56.生活方式营销观点lifestyle marketing perspective57.身份文化status culture58.Symbolic community 象征性团体59.消费者群体consumer group60.联合品牌策略co-branding strategies61.认知一致性原理principle of cognitive consistency62.自我知觉理论self-perception theory63.社会判断理论Social judgment theory64.认知失调理论theory of dissonance65.得寸进尺技术foot-in-the-door technique66.多属性态度模型Multiattribute attitude models67.态度功能理论functional theory of attitudes68.Attitude toward to the advertisement 对广告的态度69.态度追踪attitude tracking70.按次计费pay-per-view71.Fake blogs 假博客72.Theory of trying 尝试理论73.Sleeper effect 睡眠效应74.Permission marketing 许可营销75.信息源可信性source credibility76.source attractiveness 信息源吸引力77.平衡理论balance theory78.双因素理论two-factor theory79.非真人的代言人——Nonhuman Endorsers80.文化含义cultural meaning81.Match-up hypothesis 匹配假说82.知识偏见knowledge bias83.Reporting bias 报告偏见84.Halo effect 晕轮效应85.广告疲劳advertising wear-out86.双因素理论two-factor theory87.支持性论述supportive arguments88.Refutational arguments 反驳性论述89.比较式广告comparative advertising90.精细加工可能性模型elaboration likelihood model91.Peripheral route 外围路线。
CHAPTER 4第4章Cost behaviour成本行为So far in this Text we have introduced you to the subject of management information and explained in general terms what it is and what it does. In Chapter 3 we considered the principal methods of classifying costs. In particular, we introduced the concept of the division of costs into those that vary directly with changes in activity levels (variable costs) and those that do not (fixed costs). This chapter examines further this two-way split of cost behaviour and explains one method of splitting semi-variable costs into these two elements, the high-low method.到目前为止,在本文中,我们已经向你介绍了管理信息的主题,并以一般的术语解释了它是什么和它的作用。
在第三章中,我们讨论了成本分类的主要方法。
特别地,我们引入了成本划分的概念,将其分为随作业水平变化而直接变化的成本(可变成本)和不随作业水平变化的成本(固定成本)。
本章进一步研究了这种成本行为的双向分割,并解释了将半可变成本分割为这两个要素的一种方法,即高低法。
TOPIC LIST主题列表1 Introduction to cost behaviour成本行为介绍2 Cost behaviour patterns成本行为模式3 Determining the fixed and variable elements of semi-variable costs确定半可变成本的固定要素和可变要素4 Linear equations线性方程5 Linear equations and graphs线性方程和图形Study Guide学习指南A The nature, source and purpose of management information管理信息的性质、来源和目的3 Cost classification成本分类(e) Explain and illustrate with examples classifications used in the analysis of the product/service costs, including by function, direct and indirect, fixed and variable, stepped fixed and semi-variable costs.举例说明在分析产品/服务成本时所使用的分类,包括按功能、直接和间接、固定和可变、阶梯式固定和半可变成本分类。