电子商务模拟试卷与答案
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2023年自考专业(电子商务)《电子商务安全导论》考试全真模拟易错、难点精编⑴(答案参考)(图片大小可自由调整)一.全考点综合测验(共50题)1.【单选题】关于双联签名描述正确的是()A.一个用户对同一消息做两次签名B.两个用户分别对同一消息签名C.对两个有联系的消息分别签名D.对两个有联系的消息同时签名正确答案:D2.【单选题】单钥密码体制的算法包括()A.DES加密算法B.二重DES加密算法C.ECC加密算法D.RSA加密算法E.SHA加密算法正确答案:AB3.【单选题】关于加密桥技术实现的描述正确的是()A.与密码设备无关,与密码算法无关B.与密码设备有关,与密码算法无关C.与密码设备无关,与密码算法有关D.与密码设备有关,与密码算法有关正确答案:A4.【单选题】关于Diffie-Hellman算法描述正确的是()A.它是一个安全的接入控制协议B.它是一个安全的密钥分配协议C.中间人看不到任何交换的信息D.它是由第三方来保证安全的正确答案:B5.【单选题】多级安全策略属于()A.最小权益策略B.最大权益策略C.接入控制策略D.数据加密策略正确答案:C6.【单选题】身份证明系统应该由几方构成?()A.2B.3C.4D.5正确答案:B7.【单选题】TCP/IP协议安全隐患不包括()A.拒绝服务B.顺序号预测攻击C.TCP 协议劫持入侵D.设备的复杂性正确答案:D8.【单选题】计算机病毒的特征之一是()A.非授权不可执行性B.非授权可执行性C.授权不可执行性D.授权可执行性正确答案:B9.【单选题】网络安全的最后一道防线是()A.数据加密B.访问控制C.接入控制D.身份识别正确答案:A10.【单选题】Internet接入控制不能对付以下哪类入侵者?()A.伪装者B.违法者C.内部用户D.地下用户正确答案:C11.【单选题】通常为保证商务对象的认证性采用的手段是()A.信息加密和解密B.信息隐匿C.数字签名和身份认证技术D.数字水印正确答案:C12.【单选题】《电子计算机房设计规范》的国家标准代码是()A.GB50174—93B.GB50174—88C.GB57169—93D.GB57169—88正确答案:A13.【单选题】以下不是数据库加密方法的是()A.使用加密软件加密数据B.使用专门软件加密数据C.信息隐藏D.用加密桥技术正确答案:C14.【单选题】SHA的含义是()A.加密密钥B.数字水印C.安全散列算法D.消息摘要正确答案:C15.【单选题】SHECA指的是()A.上海市电子商务安全证书管理中心B.深圳市电子商务安全证书管理中心C.上海市电子商务中心D.深圳市电子商务中心正确答案:A16.【单选题】不属于PKI基础技术的是()A.加密技术B.数字签名技术C.数字信封技术D.数字水印技术正确答案:D17.【单选题】属于PKI的功能是()A.PAA,PAB,CAB.PAA,PAB,DRAC.PAA ,CA,ORAD.PAB ,CA,ORA正确答案:C18.【单选题】对身份证明系统的要求之一是()A.具有可传递性B.具有可重用性C.示证者能够识别验证者D.验证者正确识别示证者的概率极大化正确答案:D19.【单选题】CA不能提供以下哪种证书?()A.个人数字证书B.SSL 服务器证书C.安全电子邮件证书D.SET 服务器证书正确答案:D20.【单选题】文件型病毒是寄生在以下哪类文件中的病毒?()A.仅可执行文件B.可执行文件或数据文件C.仅数据文件D.主引导区正确答案:B21.【单选题】消息经过散列函数处理后得到的是()A.公钥B.私钥C.消息摘要D.数字签名正确答案:C22.【单选题】在Kerberos中,Client向本Kerberos认证域外的Server申请服务包含几个步骤?()A.6B.7C.8D.9正确答案:C23.【单选题】《计算机场、地、站安全要求》的国家标准代码是()A.GB57104-93B.GB9361-88C.GB50174-88D.GB9361-93正确答案:B24.【单选题】信息安全技术的核心是()A.PKIB.SETC.SSLD.ECC正确答案:A25.【单选题】MD-4散列算法中输入消息可以任意长度,但要进行分组,其分组的位数是()A.64B.128C.256D.512正确答案:D26.【单选题】阻止非法用户进入系统使用()A.病毒防御技术B.数据加密技术C.接入控制技术D.数字签名技术正确答案:C27.【单选题】保证商业服务不可否认的手段主要是()A.数字水印B.数据加密C.身份认证D.数字签名正确答案:D28.【单选题】以下哪一项不在证书数据的组成中?()A.版本信息B.有效使用期限C.签名算法D.版权信息正确答案:D29.【单选题】在防火墙技术中,我们所说的外网通常指的是()A.受信网络B.非受信网络C.防火墙内的网络D.局域网正确答案:B30.【单选题】通行字也称为()A.用户名B.用户口令C.密钥D.公钥正确答案:B31.【单选题】我国电子商务走向成熟的重要里程碑是()A.CFCAB.CTCAC.SHECAD.RCA正确答案:A32.【单选题】在Kerberos中,Client向本Kerberos的认证域以内的Server申请服务的过程分为几个阶段?()A.三个B.四个C.五个D.六个正确答案:A33.【单选题】HTTPS是使用以下哪种协议的HTTP?()A.SSLB.SSHC.SecurityD.TCP正确答案:A34.【单选题】在防火墙技术中,内网这一概念通常指的是()A.受信网络B.非受信网络C.防火墙内的网络D.互联网正确答案:A35.【单选题】Kerberos中最重要的问题是它严重依赖于()A.服务器B.口令C.时钟D.密钥正确答案:C36.【单选题】IDEA密钥的长度为()A.56B.64C.124D.128正确答案:D37.【单选题】以下哪一项是密钥托管技术?()A.EESB.SKIPJACKC.Diffie-HellmanD.RSA正确答案:A38.【单选题】公钥体制用于大规模电子商务安全的基本要素是()A.哈希算法B.公钥证书C.非对称加密算法D.对称加密算法正确答案:B39.【单选题】商户业务根据其使用的证书以及在网上交易是否遵循SETCo标准分为()A.SET标准商户业务规则与SSL标准商户业务规则B.SET标准商户业务规则与Non-SSL 标准商户业务规则C.SET标准商户业务规则与Non-SET标准商户业务规则D.Non-SET标准商户业务规则与SSL标准商户业务规则正确答案:C40.【单选题】不涉及PKI技术应用的是()A.VPNB.安全E-mailC.Web安全D.视频压缩正确答案:D41.【单选题】DES加密算法所采用的密钥的有效长度为()A.32B.56C.64D.128正确答案:C。
专科《电子商务》一、(共69题,共150分)1。
网络商务信息收集的适度要求是指( )。
(1分)A.能够迅速、灵敏地反映销售市场发展各方面的最新动态B.提供信息要有针对性和目的性,不要无的放矢C。
信息应真实地反映客观现实,失真度小D。
如何以最低的费用获得必要的信息标准答案:B2。
属于电子邮件发送协议的是(). (1分)A。
TCP B.IP C.SMTPD.POP3标准答案:C3。
不属于目前国际上通用的网络广告收费模式的是()。
(1分)A.千人印象成本B。
千人点击成本C.单位行动成本 D。
访客量标准答案:D4。
在中国由()提供域名服务。
(1分)A。
CNNIC B。
INIC C。
NSI D。
中国天网.标准答案:A5。
在网上进行信息交流及商务活动时,需要通过()来证明各实体的电子身份。
(1分) A.数字证书 B。
数字签名 C。
公共密钥 D。
私有密钥。
标准答案:A6.在CA系统中负责证书签发的部分是()。
(1分)A。
CA服务器B。
注册机构RAC.LDAP服务器D.数据库服务器标准答案:A7。
企业间网络交易是电子商务的()基本形式。
(1分)A.G2B B。
G2C C。
B2C D。
B2B。
标准答案:D8。
下面哪一个不是信息失真的原因()。
(1分)A。
信源提供的信息不完全、不准确B。
信息在编码、译码和传递过程中受到干扰C。
信宿(信箱)接受信息出现偏差D。
信息在理解上的偏差标准答案:D9.()是企业生产活动的中心环节?(1分) A.企业生产物流B。
企业采购物流C。
企业销售物流D。
企业退货物流.标准答案:A10.相对于电子商务的实际发展,电子商务案例分析的总结往往是(). (1分)A.滞后的 B。
超前的 C.同步的 D.相关的标准答案:A11。
WWW服务器通常被称为(). (1分)A。
Web服务器 B.E—MAIL服务器C。
数据库服务器 D。
安全服务器.标准答案:A12。
企业网站的域名是该企业的( )。
(1分)A。
全国自考(电子商务英语)模拟试卷6全国自考(电子商务英语)模拟试卷6A.defeatB.destroyC.damageD.eliminate2. I've never really______for classical music, but I love jazz.A.goneinB.goneoffC.goneintoD.goneon3. The army is reported to be______considerable resistance in some areas.A.opposingB.emergingC.encounteringD.conducting4. I find studying really difficult because I'm so easily ______.A.distractedB.attractedC.absorbedD.concentrated5. Salt water is a good home______for a sore throat.A.remedyB.treatmentC.methodD.means6. I always have so many things to______to, when I come into the office after a trip abroad.A.presentB.attendC.confrontD.face7. Although the technology______in the UK, it has been developed on large scale in the US.A.discoveredB.foundoutC.originatedD.carried on8. If you can't______the job I'll get someone else to do it.A.accustomB.handleC.dealD.exert9. When people saw pictures of the atrocities(暴行)on TV, there was a______reaction against the war.A.spontaneousB.atomizedC.willingD.volunteer10. No one can function properly if they are______of sleep.A.refusedB.derivedC.deprivedD.rid11. ______makes it so difficult is that she's already married and has two children.A.WhyB.HowC.WhatD.Which12. The way she talks is simply intolerable. He objects______like a child.A.to betreatedB.to treatC.to beingtreatedD.to treating13. Such attitudes amount to a belief______leisure can and should be put to good use.A.whichB.ifC.whetherD.that14. ______yourself to the job in hand, and you'll soon finish it.A.ReplyB.ImplyC.ApplyD.Supply15. This will not only keep the study habit alive but also keep you up to______on your class assignments and projects.A.dayB.dateC.numberD.time16. The heart is______ intelligent than the stomach, for they are both controlled by the brain.A.notsoB.notmuchC.muchmoreD.nomore17. ______the fact that his initial experiments had failed, Prof. White persisted in his research.A.BecauseofB.As toC.Inspite ofD.In viewof18. Jean Wagner's most enduring contribution to the study of Afro-American poetry is his insistence that it______in religious, as well as worldly, frame of reference.A.is to be analyzedB.has been analyzedC.be analyzedD.should have beenanalyzed19. Too much ______to X-rays can cause skin burns, cancer or other damage to the body.A.disclosureB.exhibitionC.contactD.exposure20. When confronted with such questions, my mind goes______, and I can hardly remember my own date of birth.A.dimB.blankC.faintD.vainbelieved the sun revolved(旋转)around the earth. An【C1】______21% did not know which revolved around that. I have no doubt that【C2】______all of these people were suggested in school that the earth revolves around the sun;【C3】______may even have written it on a test. But they never【C4】______their incorrect mental models of planetary(行星的)position because their everyday observationsdidn't support【C5】______their teachers told them: People see the sun "moving" around the sky as morning turns to night, and the earth seems stationary(静止的) 【C6】______that is happening.Students can learn the right answers by heart in class, and yetnever combined them【C7】______their working models of the world. The objectively correct answer the professor accepts and the student's personal understanding of the world can【C8】______side by side, each unaffected by the other.Outside of class, the student continues to use the personal model because it has always worked well【C9】______that circumstance. Unless professors address specific errors in students' personal models of the world, students are not【C10】______to replace them with the correct one.21.【C1】A.excessiveB.extraC.additionalD.added22.【C2】A.virtuallyB.remarkablyC.ideallyD.preferably23.【C3】A.thoseB.t heseC.whoD.t hey24.【C4】A.form edB.alte redC.beli evedD.thou ght25.【C5】A.howB.w hichC.t hatD.w hat26.【C6】A.s inceB.soC.w hileD.for27.【C7】A.withB.i ntoC.toD.a long28.【C8】A.exis tB.occu rC.surv iveD.main tain29.【C9】A.inB.withC.onD.for30.【C10】A.obligedB.likelyC.probableD.partialFrench and the Indians, England gained possession of Canada and all the territory east of the Mississippi River. French influence on this continent thus came to an end; England now controlled most of North America. But the war had been long and expensive. England had many debts. George III, king of England, after consulting with his advisers, decided that the American colonists(殖民者)should help pay some of the expenses of this war. A standing English army of 10 000 men had been left in the colonies(殖民地)for protection against the Indians. The English government also felt that the colonists should share in the expenses of maintaining this army. The result was a series of measures, the Grenville Program, passed by Parliament and designed to raise money in the colonies. Some of these measures were accepted by the colonists, but one in particular, the Stamp Act, was met with great protest. The Stamp Act required that stamps, ranging in price from a few cents to almost a dollar, be placed on all newspapers, advertisements, bills of sale, wills, legal papers, etc. The Stamp Act was one of the causes of the American Revolution. It affected everyone, rich and poor alike. Some businessmen felt that the act would surely ruin their businesses.Of all the voices raised in protest to the Stamp Act, none had greater effect than that of a young lawyer from Virginia—Patrick Henry. Henry had only recently been elected to the Virginia Assembly. Yet when the Stamp Act came up for discussion, he opposed it almost single-handedly. He also expressed, for the first time, certain ideas that were held by many Americans of the time but that never before had been stated so openly. "Is life so dear or peace so sweet, as to be bought at the price of chains and slavery? Forbid it, Almighty(万能的)God! I know not what course others may take, but as for me, give me liberty, or give me death!"31. From the text we learn that______.A.Britain took over Canada from the Indians in 1763B.there had been a war between the French and the Indians which ended in 1763C.France used to have control of Canada and some areas east of the Mississippi RiverD.the French still kept some influence in North America through the Treaty of Paris32. The Grenville Program refers to______.A.King George III' s plan to gather money in North AmericaB.the British government' s desire to raise money in North AmericaC.a plan to share the expenses of maintaining an army in the American coloniesD.a decision of the British Parliament to collect money in the American colonies33. From the text we learn that Patrick Henry______.A.had been a member of the Virginia Assembly for a long timeB.didn' t know what courses to take to complete his studies as a lawyerC.was almost the only one who openly protested against the Stamp ActD.didn' t value life or peace as much as other people did34. This passage is mainly about______.A.one of the events leading to the American RevolutionB.the Treaty of Paris between Britain and FranceC.the Grenville Program to raise money in the American coloniesD.Patrick Henry, a hero who opposed the Stamp ActA number of recent books have reworked subjects, forms and writing techniques. Today's children read stories about divorce, death, drugs, air pollution, political extremism and violence. Relying on the magic of the illustrator, all kinds of books are being published.Before they know to read, babies can play with books made of cloth or books made to take in the bath. Later on, they are given picture books that may be cubical(立方形的)or triangular, out-sized or very small. They also like work-books which come with watercolours and paintbrushes, and comic books(漫画册)filled with details where they have to spot a figure hidden among thousands of others.Not that the traditional children's books are being neglected. There are still storybooks where the pages pop up(跳起)when they are opened, to make a forest or a castle. Among the latest ideas are interactive stories where readers choose the plot(情节)or ending they want, and books on CD, which are very popular in rich industrialized countries.The public has enthusiastically greeted the wealth ofcreativity displayed by publishers. "Previously, giving a child a book as often seen as improper," says Canadian author Marie-France Hebert. Her books, published by a French-language publisher, sell like hot cakes in hundreds of thousands of copies. " There's a real appetite for reading these days and I try to get across to children the passion for reading which is food for the mind and the heart,like a medicine or a vitamin.35. "Reworked" as used in Paragraph 1 means " ______ ".A.rewordedB.rewrittenC.processedD.revised36. Which of the following statements is true?A.Books made of cloth came out earlier than picture books.B.When you buy work-books you will be given free comic books.C.Traditional children's books are not being removed from market.D.Babies cannot have books while taking a bath.37. The expression "get across to children" in the last paragraph probably means______.A.pass on tochildrenB.make childrenbelieveC.teach childrenD.get around tochildrenThe impact of e-commerce is happening in phases, in its first phase(1994—1997), e-commerce was about presence: making sure that everybody had a Web site, meeting the demand that every company, large or small, get out there and have at least something on the Internet, people weren't quite sure why they were doing it, but they knew that they had to have an online presence.The second phase(1997—2000)of e-commerce was about transactions buying and selling over digital media. The focus in tees phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who never would have found each other in the past. Some of it was simply taking transactions that would have been done through paper purchase orders and saying that tees business was done on the Internet, although the meaning ofthat change was quite insignificant. But in this phase, the announcements were all about order flow at any cost: why-sell-it-when-you-can-give-it-away business models. As result, manta of the first movers in this phase such as Value America, are gasping, have gasped their last breath.Today commerce is entering the third phase(2000—?), with a focus on how the Internet can impact profitability. Andprofitability is not about increasing gross revenues but rather increasing gross margins. We call this phase e-business, and it includes all the applications and processes enabling a company to service a business transaction. In addition to encompassing, e-commerce business includes both front- and back-office applications that form the core of en-gene for modern business. Thus, e-business is not just about e-commerce transactions or about buying and selling over the web; it's the overall strategy of redefining old business models, with the aid of technology, to maximize customer value and profits. To paraphrase business Week Forger B2B and B2C, e-business is about P2P-path to profanity.38. The writer's attitude toward e-commerce is______.A.criticizeB.praiseC.indifferentD.uncertain39. Between 1994 and 1997, companies built their web sites mainly because they______.A.wanted to find more customersB.had no other things to doC.wanted to show their existence onInternetD.felt the internet was quiteinteresting40. In the second phase of e-commerce, companies were satisfied that they______.A.have built their own web sites on InternetB.have taken some transactions throughInternetC.have earned a lot of money through InternetD.took transactions through paper purchaseordersn. b______adj. c______44.刮;划v. s______.p______. r______. d______n. c______n.&v. m______adv. d______.t______. o______n. r______n. p______adj. a______scientific research have several causes.【T1】Some of these causes are completely reasonable results of social needs. Others are reasonable consequences of particular advances in science being to some extent self-accelerating. Some, however, are less reasonable processes of different growth in which preconception of the form scientific theory ought to take, by persons in authority, act to alter the growth pattern of different areas. This is a new problem probably not yet unavoidable; but it is a frightening trend.【T2】This trend began during the Second World War, when several governments came to the conclusion that the specific demands that a government wants to make of its scientific establishment cannot generally be foreseen in detail. It can be predicted, however, that from time to time questions will arise which will require specific scientific answers. It is therefore generally valuable to treat the scientific establishment as a resource or machine to be kept in functional order.【T3】This seems mostly effectively done by supporting a certain amount of research not related to immediate goals but of possible consequence in the future. This kind of support, like all government support, requires decisions about the appropriate recipients of funds. Decisions based on utility as opposed to lack of utility are straightforward. But a decision among projects none of which has immediate utility is more difficult. The goal of the supporting agencies is the praisable one of supporting "good " as opposed to "bad" science, but a valid determination is difficult to make. Generally, the idea of good science tends to become confused with the capacity of the field in question to generate an elegant theory.【T4】However, the world is so made that elegant systems are in principle unable to deal with some of the world's more fascinating and delightful aspects.【T5】New forms of thought as well as new subjects for thought must arise in the future as they have in the past, giving rise to new standards of elegance.20多岁,可是她坚持说她只有16岁。
全国自考(电子商务概论)模拟试卷7(题后含答案及解析)题型有:1. 单项选择题 2. 多项选择题 3. 填空题 4. 名词解释 5. 简答题6. 论述题单项选择题1.B2B是按照电子商务的()分类的。
A.交易主体B.交易对象C.使用网络类型D.网络接入方式正确答案:A解析:电子商务按照交易主体分类可分为B2C、B2B、B2G。
2.关于Web2.0说法错误的是A.技术上商家主导B.技术上更强调个性化、交互性C.内容的生产者以消费者为主D.Web2.0最具有代表性的应用就是博客正确答案:A解析:技术上Web2.0更强调个性化、交互性,Web1.0技术上商家主导。
3.下列各项中以数字形式流通的货币是A.硬币B.支票C.现金D.电子现金正确答案:D解析:电子现金是以电子化数字形式存在的现金货币。
4.对信息的加密和解密过程中使用相同密钥的加密方法是A.数字摘要B.数字签名C.对称加密D.非对称加密正确答案:C5.下列哪项不属于EDI工作系统的构成要素?A.数据标准化B.EDI软件及硬件C.安全认证系统D.通信网络正确答案:C解析:EDI工作系统的构成要素:数据标准化、EDI软件及硬件、通信网络。
6.下列各项中是由工作流程形成的EDI工作方式是A.通讯B.点对点方式C.MHS方式D.增值网方式正确答案:A解析:BCD都是由功能模型形成的EDI工作方式。
7.XML的中文意思是A.超文本标识语言B.可编程语言C.文件传输协议D.可扩充标记语言正确答案:D8.电子商务系统框架结构中,哪层是实现电子商务的最底层的基础设施?A.网络层B.一般业务层C.信息发布/传输层D.应用层正确答案:A9.商务流程是商务主体为了追求()所进行的营销、磋商、签约等一系列商务活动的有序集合。
A.财富B.价值最大化C.获利D.利益正确答案:B解析:商务流程是商务主体为了追求价值最大化所进行的营销、磋商、签约等一系列商务活动的有序集合。
10.企业电子商务流程的重组活动不包括A.组织结构重组B.资源重组C.生产资源重组D.业务链重组正确答案:C11.电子商务与其他商务模式的根本区别是使用()技术。
***职业技术学院20 ~20 学年第一学期课程考试试卷课程名称《电子商务法律法规》专业电子商务适用年级考生须知:本课程为闭卷笔试,考试时间为90分钟。
一、填空题(共10小题,10分,每小题1 分)1. 《中华人民共和国电子商务法》的第二条对电子商务作出了相关的界定:“本法所称电子商务,是指通过互联网等信息网络销售商品或者提供服务的_________。
”2.__________是指通过互联网等信息网络从事销售商品或者提供服务的经营活动的自然人、法人和非法人组织。
3._________是平等主体的自然人、法人、其他组织之间设立、变更、终止民事权利义务关系的协议。
4._________是指付款人与收款人通过电子形式的支付指令实现货币资金转移的行为。
5._______是物品从供应地到接收地的实体流动过程,根据实际需要,将运输、储存、装卸、搬运、包装、流通加工、配送、信息处理等基本功能实施有机结合。
6._______是指人们就其智力劳动成果所依法享有的专有权利,通常是国家赋予创造者对其智力成果在一定时期内享有的专有权或独占权。
7._______是指消费者在有偿获得商品或接受服务时,以及在以后的一定时期内依法享有的权益。
8.电子商务经营者销售商品或提供的服务必须符合保障_______的要求,不得销售或提供法律、行政法规禁止交易的商品或者服务。
9.电子商务经营者应当依法履行_____义务,并依法享受税收优惠。
10.______是指消费者与经营者在发争议后,就与争议有关的问题进行协商,在自愿、互谅的基础上,通过直接对话摆事实、讲道理,分清责任,达成和解协议,使纠纷得以解决的活动。
二、单选题(共10小题,10分,每小题1 分)1. 电子商务法的调整对象应当是电子商务()活动中发生的各种社会关系。
A. 零售B. 交易C.谈判D.销售2. 电子商务经营者应当依法办理()。
但是,个人销售自产农副产品、家庭手工业产品,个人利用自己的技能从事依法无须取得许可的便民劳务活动和零星小额交易活动,以及依照法律、行政法规不需要进行登记的除外。
2023年自考专业(计算机应用)《电子商务概论》考试全真模拟易错、难点精编⑴(答案参考)(图片大小可自由调整)一.全考点综合测验(共50题)1.【单选题】经过在线调查表或者电子邮件等方式了解市场,这种网络营销活动属于()A.网上调研B.网络观察C.消费者画像D.网络消费者分析正确答案:A2.【单选题】受理数字证书的申请、签发数字证书和管理数字证书的服务机构是()A.政府B.认证中心C.物流中心D.支付中心正确答案:B3.【单选题】电子商务系统最核心的要素是()A.Internet 信息要素B.中介组织要素C.电子商务主体要素D.电子商务服务商要素正确答案:C4.【单选题】集中优势力量进攻对手的弱点,这种市场进攻战略被称为()A.正面进攻B.侧面进攻C.迂回进攻D.全面进攻正确答案:B5.【单选题】Web2.0时代的生产特点是()A.以产品为中心B.以网站对消费者发布信息为主C.商家主导D.消费者成为生产者正确答案:D6.【单选题】将供应商、制造商、分销商、零售商、最终用户连成一个整体的网链结构是()A.产业链B.供应链C.物流联盟D.配送网络正确答案:B7.【单选题】下列能够成为电子商务专利客体的是()A.流量B.出版权C.用户信息D.商业方法系统正确答案:D8.【单选题】携程旅行网收购北京现代运通订房系统,成为中国最大的宾馆分销商,这种市场战略类型是()A.市场进攻战略B.市场合作战略C.市场跟进战略D.市场补缺战略正确答案:A9.【单选题】消费者没有购买目标,进入网上商店后受网上广告和促销活动的吸引而购买了商品,这类购买行为属于()A.特定购买B.计划购买C.提醒购买D.强制购买正确答案:C10.【单选题】具有“买方可能会因竞争过于激烈而不愿参加”劣势的电子采购系统是()A.中介系统B.行业平台C.采购方系统D.销售方系统正确答案:D11.【单选题】下列不属于企业硬件资源的是()A.品牌B.厂房C.设备D.生产线正确答案:A12.【单选题】Web3.0的本质是()A.联合B.互动C.传递D.技术整合正确答案:D13.【单选题】EDI的通信网络采用的是()A.电话网B.电视网C.物联网D.增值网正确答案:D14.【单选题】电子商务协调性、可拓展性特点的基础是()A.虚拟性B.交互性C.集成性D.数字化正确答案:C15.【单选题】下列关于免费定价策略的说法中,错误的是()A.免费定价策略能够直接带来高额利润B.免费定价策略能够吸引用户访问网站C.免费定价策略是电子商务常见策略之一D.免费定价策略有助于将部分网络访问者转换为购买者正确答案:A16.【单选题】“4RS”营销理论中的“关系”是指()A.加快顾客投诉处理B.企业及时回应顾客需求C.企业获得合理回报D.企业与顾客建立的长期而稳固的关系正确答案:D17.【单选题】下列关于电子采购和传统采购的说法中,正确的是()A.传统采购比电子采购的成本更低B.电子采购比传统采购的效率更高C.传统采购比电子采购更容易进行信息跟踪D.电子采购比传统采购更容易出现暗箱操作正确答案:B18.【单选题】对EDI 信息进行编码时,尽管编码对象有不同的名称或不同的描述,但必须保证一个编码的对象仅赋予一个代码,这种原则称为()A.稳定性B.简明性C.唯一性D.可扩充性正确答案:C19.【单选题】有实力的零售商以销售为导向,根据下游客户的需求向上游供应商提出采购清单,这类采购是()A.定制采购模式B.进货型采购模式C.单独业务型采购模式D.战略支援采购模式正确答案:A20.【单选题】下列关于电子商务定价特点的说法中,错误的是()A.降低了交易价格B.有利于个性化定价C.造成了产品价格信息的不对称性D.使得消费者之间的信息沟通变得通畅正确答案:C21.【单选题】“用户访问量超过设计限度时,电子商务系统结构能够及时、自动地扩大容量,继续接受用户访问”体现了电子商务的()A.普遍性B.集成性C.协调性D.可拓展性正确答案:D22.【单选题】互联网思维最重要的特点是()A.注重节约成本B.以消费者为中心C.注重平台规则D.以生产者为中心正确答案:B23.【单选题】电子支付中最常用的工具是()A.电子支票B.电子现金C.电子零钱D.电子信用卡正确答案:D24.【单选题】电子商务框架结构中的网络基础设施层最重要的部分是()A.互联网B.有线电视网C.无线通信网D.远程通信网正确答案:A25.【单选题】在客户细分和定位活动中,“分析客户购买详情”属于()A.识别客户特征B.识别客户的渠道偏好C.识别客户的购买偏好D.识别客户的信息形式偏好正确答案:C26.【单选题】增加客户从公司购买产品的范围或种类,这一发展客户的过程称为()A.客户延伸B.客户获得C.客户保留D.客户选择正确答案:A27.【单选题】下列关于长尾理论的说法中,正确的是()A.长尾理论不适用于数字产品的销售B.长尾理论是二八定律的延续和深化C.长尾理论强调的是大众文化和小众文化的等同D.长尾理论认为众多小市场能够汇聚成与主流大市场相匹敌的市场能量正确答案:D28.【单选题】福特生产模式是()A.定制化生产B.定制化服务C.大规模定制D.大规模制造正确答案:D29.【单选题】地理信息系统是电子商务物流中所使用的一种基本技术,它的缩写是()A.CRMB.GDPC.GISD.GPS正确答案:C30.【单选题】电子商务的基本流程中,买卖双方和其他交易各方在签约前需要开展准备活动,该阶段属于()A.交易磋商B.签订合同C.履行合同D.交易前准备正确答案:D31.【单选题】从市场结构看,属于完全竞争市场的特征是()A.市场中只有一个卖者,它是价格的制定者B.市场中卖者数量很多、规模很小,每个生产者都不能影响价格C.市场中卖者数量很少,一个企业的行为会影响其他的企业D.市场中卖者数量较多、规模较小,每个生产者都对价格有一定的控制力正确答案:B32.【单选题】通过一种技术,可使网民发布评论时在原文下面显示一段包含标题、来源、摘要的引用通告,而完整的评论内容留在自己博客中。
一、单项选择题(每题2分,共20分)1.电子商务(Electronic Commerce),是指实现整个贸易活动的()A.信息化B.技术化C.电子化D.智能化2.()指本地计算机能与网络上另一远程计算机取得“联系”,并进行程序交互。
A.商业应用B.远程登录C.数据检索D.电子公告板3.()用于管理商品数据信息的添加、删除和修改。
A.会员系统模块B.订单管理模块C.商品管理模块D.商品展示模块4.电子商务的核心流程就是()。
A.网上交易B.网上结算C.电子支付D.货币结算5.()是局域网中有必要使用的防火墙,可防止局域网病毒攻击、P2P控制等。
A.系统防火墙B.网络防火墙C.局域防火墙D.ARP防火墙6.以下()不是传统的四大媒体。
A.电视B.杂志C.网络广告D.报纸7.()是指市场主体企业将物流提高到企业战略的地位,并且出现了以物流战略作为纽带的企业联盟。
A.物流自身一体化 B.微观物流一体化C.物流信息一体化D.宏观物流一体化8.()是指以手机、PDA等移动终端作为银行业务平台中的客户端来完成某些银行业务的应用。
A.移动办公B.移动银行C.移动娱乐D.移动商城9.《电子签名法》于()起正式实施A.2005年4月1日B.2005年5月1日C.2004年5月1日D.2006年5月1日10.()电子商务模式,是指企业使用互联网或各种商业网络向供应商订货和付款的一种电子商务模式。
A.B 2 BB.B 2 CC.B 2 GD.C 2 C二、多项选择题(每题3分,共30分)1.电子商务的发展经历了哪几个阶段()A.1998-2002年的萌芽阶段B.2003-2006年的高速增长阶段C.2007年至今的纵深发展阶段D.1999-2002年的萌芽阶段2.计算机网络由()组成。
A.计算机B.外围设施C.通信协议D.介质3.ABC电子商务模式是一种新型的电子商务模式,A、B、C分别指()A.代理商B.商家C.中间商D.消费者4.B2B电子商务模式发展趋势是()A.向更细分方向发展B.B2B区域网站兴起C.B2B新模式的崛起D.以上都是5.电子货币具有()功能。
软件资格考试电子商务设计师(基础知识、应用技术)合卷(中级)模拟试卷(答案在后面)一、基础知识(客观选择题,75题,每题1分,共75分)1.电子商务的基本概念是什么?2.在电子商务中,什么是搜索引擎优化(SEO)?3.电子商务设计师(中级)考试中,以下哪个选项不是常见的电子商务模式?A. B2BB. B2CC. C2CD. O2O4.以下哪个选项不是电子商务的主要驱动力?A. 互联网技术的发展B. 消费者需求的变化C. 政策法规的支持D. 市场竞争的压力5、下列关于电子商务中的支付工具,错误的是()A、信用卡B、电子钱包C、支票D、第三方支付平台6、在电子商务的物流配送中,B2B指的是()A、消费者到商家B、商家到商家C、商家到消费者D、消费者到消费者7、什么是EDI系统?它如何帮助企业进行交易?你的选择:A. 电子化阅读器技术,用于简化企业文档的阅读过程B. 电子数据交换系统,通过标准化的电子文档进行企业间数据交换C. 电子递送系统,主要用于发送电子邮件和其他文件D. 电子文档处理系统,简化数据录入和处理8、在电子商务的环境中,客户数据保护是非常重要的。
以下哪项介绍的是电子商务中客户数据保护的措施?你的选择:A. 使用SSL/TLS加密技术保障数据在网络传输中的安全性B. 实施反欺诈监测,以防止客户信息泄露C. 定期检查和更新数据存储设备,确保防瞬时断电功能的两哈斯配置D. 设置用户密码强度要求和定期修改密码的功能9、关于电子商务系统的基本构成,以下哪项描述是错误的?A. 电子商务系统包括前台和后台系统两部分。
B. 前台系统主要处理用户的在线购物活动。
C. 后台系统主要处理商品库存管理和订单处理。
D. 电子商务系统不需要考虑网络安全和交易安全的问题。
10、关于电子支付工具,以下哪种说法是正确的?A. 电子支付工具只包括支付宝和微信支付。
B. 电子支付工具的使用不需要任何安全保障措施。
C. 电子支付工具的使用可以大大提高交易效率。
2023年自考专业(电子商务)《网络营销与策划》考试全真模拟易错、难点精编⑴(答案参考)(图片大小可自由调整)一.全考点综合测验(共50题)1.【单选题】网站在互联网上的地址是A.商标B.域名C.品牌D.标识正确答案:B2.【问答题】名词解释:网上产品正确答案:网上产品是指在互联网上开展营销活动的产品。
3.【单选题】根据顾客对网络服务的不同需要,进而确定企业网站在网上市场中所处的不同位置的过程是指( )A.网上市场细分B.网上市场选择C.网上市场定位D.网上市场调查正确答案:C4.【单选题】在一定统计周期内所有访问者浏览的页面数量被称为A.页面点击率B.用户访问量C.用户点击率D.页面浏览数正确答案:D5.【问答题】电子支付正确答案:电子支付是指电子交易的当事人,包括消费者、厂商和金融机构,使用安全电子支付手段,通过网络进行的货币支付或资金流转。
6.【单选题】网络营销与传统营销的相同点是()A.营销成本相同B.营销目标相同C.营销媒体相同D.营销方式相同正确答案:B7.【问答题】名词解释:网络消费者的购买动机正确答案:网络消费者的购买动机是指在网络购买活动中,能使网络消费者产生购买行为的某些内在驱动力。
8.【单选题】在产品刚进入市场时,采用高价位策略,以便在短期内尽快收回投资,这种定价方法称为( )A.渗透定价B.品牌定价C.撇脂定价D.竞争定价正确答案:C9.【问答题】名词解释:网上间接市场调查正确答案:网上间接市场调查是指通过网络收集有关二手资料所进行的市场调查。
10.【单选题】将网上产品或服务提供给消费者时,在某一特定目标市场的某一层次上,只选择一个中间商的营销渠道是( )A.网上长渠道B.网上短渠道C.网上宽渠道D.网上窄渠道正确答案:D11.【问答题】简述网络消费者的类型正确答案:(1)简单型;(2)冲浪型;(3)接入型;(4)议价型;(5)定期型和运动型;12.【问答题】试述微博营销的技巧。
电子商务模拟试卷11、(网页三剑客及Photoshop ) 如下图所示,要创建冰雕旋转并逐渐消失的动画,应该使用动画的哪种类型( A )A、运动补间动画B、形状补间动画C、逐帧动画D、引导线动画2、有关在网页中使用图像的描述错误的是( C )。
A、JPG、GIF是网页上常用的图像格式B、在保证清晰度的前提下,尽量压缩图像大小C、如果需要图像保存透明的背景,应选择JPG格式图像D、除了彩色照片和高色彩图像外,尽量使用GIF格式图像3、超链接是一种( A )的关系。
A、一对一B、一对多C、多对一D、多对多4、不属于防火墙应具有的功能是( D )。
A、封堵某些禁止的访问行为B、管理进出网络的访问行为C、过滤进出网络的数据包D、查杀病毒墙还可能关闭不使用的端口,能禁止特定端口的通信。
另外,它还可以禁止来自特殊站点的访问,从而防止外来入侵。
防火墙的安全性能是根据系统安全的要求而设置的,因系统的操作系统级别不同而有所不同。
5、有关交换链接描述正确的是( C )。
A、一般使用打开当前窗口功能链接到交换链接的网站B、尽量使用对方网站给定链接代码的图片链接C、建立交换链接后要回访友情链接伙伴的网站D、建立交换链接时尽量不使用文字链接6、一般性文章全文检索信息属于( B )。
A、免费商务信息B、收取较低费用的信息C、收取标准费用的信息D、优质优价的信息用)不同,从网络商务信息本身所具有的总体价格水平来看,可以将它粗略地分为四个等级:7、有关网页及网页制作工具的描述错误的是( D )。
A、初学者一般不使用纯文本编辑器制作网页B、网页是用HTML编写的,其扩展名为.htm或.htmlC、进入网站首先看到是的首页,它是一组网页或网站的入口D、专门的网页制作工具有记事本、Frontpage、Dreamweaver8、颜色不多、线条清楚的图像,应选择图像文件的格式是( A )。
A、GIFB、PSDC、BMPD、JPG9、电子邮箱的地址为************,代表主机名的部分是( D )。
2022年中等职业院校电子商务专业专业理论知识模拟试卷(二)一、判断题(共40题,每题2分,共80分)请判断下列各题表述的正误,正确的请在答题卡上对应区域涂“√”,错误的请在答题卡上对应区域涂“×”,涂错或不涂不得分。
1、( )交易磋商是买卖双方为买卖商品,对交易的各项条件进行协商以达成交易的过程,通常称为商务谈判。
解析:√交易磋商是买卖双方为买卖商品,对交易的各项条件进行协商以达成交易的过程,通常称为商务谈判。
2、( )2040年,我国将出现严重的人口老龄化现象,而且人口老龄化速度将大大高于西方发达国家。
这将促使保健品、营养品、老年人生活必需品等市场十分兴旺。
案例体现了微观环境要素中的人口环境对企业营销活动的影响。
解析:×人口环境属于宏观环境要素。
3、( )目前,淘宝开店有个人店铺和企业店铺两种,这两种店铺没有什么区别。
解析:×个人开店要求年满16周岁,提供居民身份证:如果是个体工商户,则需要提供个体工商户营业执照。
店铺不允许出现如“旗舰店”“专卖店”或和“旗舰”等近似的违规信息。
开通企业店铺需要提供企业营业执照、税务资料等信息。
店铺名片区会展示“企”字标,店名可使用关键字:企业、集团、公司、官方、经销。
4、( )B2B电子商务模式,是指企业与消费者之间通过互联网进行产品、服务及信息的交换的电子商务模式。
解析:×B2B电子商务模式,是指企业与企业之间通过互联网进行产品、服务及信息的交换的电子商务模式。
5、( )顾客在淘宝购买商品并确认收货后,货款从顾客的支付宝账户转入商家支付宝账户。
解析:√此说法正确。
6、( )数字证书就是网络通信中标志通信各方身份信息的一系列数据,解析:√数字证书是指在互联网通讯中标志通讯各方身份信息的一个数字认证,人们可以在网上用它来识别对方的身份。
7、( )为了吸引用户对广告信息的关注,Banner广告一般放置在网页上的不同位置。
全国自考(电子商务英语)模拟试卷2(题后含答案及解析)题型有:1. 词汇和语法 2. 完形填空 3. 阅读理解 4. 单词汉译英 5. 单词英译汉6. 英译汉7. 汉译英词汇和语法1.It was there, the police believe, ______she was able to activate the recorder she kept in her bag.A.untilB.whichC.thatD.when正确答案:C2.It is not yet known______computers will one day have vision as good as human vision.A.whetherB.ifC.thatD.how正确答案:A3.If you are now______ ,you ought to pay more attention to your health.A.in the fiftiesB.in your fiftiesC.in fiftiesD.in your fifty正确答案:B4.The company will design, supply and ______your new kitchen.A.build onB.installC.put onD.instruct正确答案:B5.How can I have any self-confidence when you’re always so______of me?A.criticalB.unpleasantC.seriousD.doubtful正确答案:A6.If we_____the furniture against the walls, we’ll have more space to dance.A.replaceB.deliverC.transportD.shift正确答案:D7.He’s______on his paper which has to be finished by the end of the semester.A.managingB.writingC.handlingD.working正确答案:D8.You can______the temperature in the house by adjusting the thermostat(温度调节器).A.adoptB.reachC.regulateD.register正确答案:C9.I ______a little Spanish while I was in Peru.A.inquiredB.requiredC.acquiredD.acquainted正确答案:C10.Social problems and poverty______much of the crime in today’s big cities.A.undermineB.underlieC.contributeD.signify正确答案:B11.In many countries, packets of cigarettes come with a government health warning ______ to them.A.attachingB.attachedC.to attachD.attach正确答案:B12.There can be no doubt whatsoever that smoking______your health.A.preventsB.delaysC.endangersD.disturbs正确答案:C13.The extent of the damage was greatly______by the press.A.raisedB.widenedC.exceededD.exaggerated正确答案:D14.High stress levels are______of life for business executives.A.an impressionB.a pointC.an effectD.a feature正确答案:D15.None of our______at contacting Dr. James were successful.A.necessariesB.needsC.attemptsD.trials正确答案:C16.Even Democrat George McGovern, ______had the lowest level of party support among recent nominees, was backed in 1972 by nearly 60 percent of his party’s voters.A.whoB.whoseC.thatD.which正确答案:A17.Robots differ from automatic machines in ______after completion of one specific task, they can be reprogrammed to do another one.A.whichB.thatC.howD.whether正确答案:B18.Understand what Jet Lag is, and how a careful diet can minimize its worst effects, ______.A.your flights will be less stressfulB.and your flights will be less stressfulC.of your flights will be less stressfulD.in order that your flights will be less stressful正确答案:A19.The Atlantic Ocean is only half as big as the Pacific,______it is still very large.A.butB.andC.soD.therefore正确答案:A20.No one has been able to prove that fish is______better for the brain than many other kinds of food.A.someB.soC.asD.any正确答案:D完形填空Medical experts have【C1】______suspected a link between the health of the mind and the health of the body. From time to time researchers have reported evidence of such a link. One such report now comes from the University of California at San Diego School of Medicine. The study shows that the mental disorder known as depression【C2】______to harm the body’s natural defense system against disease. Victims of severe depression generally have a low opinion of themselves. They often lose【C3】______in everything. They seem very sad. They have trouble sleeping. And they generally lose their【C4】______to eat. In most extreme examples, depressed persons may want to kill themselves. The University of California study was【C5】______by Dr. Michael Irwin. He began the study two years ago at a hospital in the city of Los Angeles. The study involved 37 women, whose husbands were dying of lung cancer. Dr. Irwin studied the women for【C6】______of depression. He took some of their blood both before and after the death of their husbands. He examined the blood for cells that help the body fight disease. These are the substances scientists call natural killer cells, T suppressor cells, and T helper cells. Dr. Irwin then looked for the same【C7】______of cells in the blood of women whose husbands were healthy. Dr. Irwin【C8】______that disease-fighting cells were not very active in the women whose husbands were dying or had just died. The rate of activity was【C9】______than in women whose husbands were healthy. Dr. Irwin also found that the rate of activity was directly linked to the severity of【C10】______woman’s depression over the death of her husband.21.【C1】A.everB.stillC.longD.always正确答案:C22.【C2】A.emergesB.appearsC.happensD.mentions正确答案:B23.【C3】A.interested B.interesting C.interest D.interests正确答案:C24.【C4】A.despair B.despite C.desire D.design正确答案:C25.【C5】A.built B.made C.taken D.done正确答案:D26.【C6】A.sigh B.mark C.signs D.signals正确答案:C27.【C7】A.variants B.species C.kinds D.standards 正确答案:C28.【C8】A.known B.invented C.looked D.found正确答案:D29.【C9】A.lowerB.higherC.shorterD.taller正确答案:A30.【C10】A.oneB.eachC.anyD.every正确答案:B阅读理解There are two methods of fighting, the one by law, the other by force; the first method is that of men, the second of beasts; but as the first method is often insufficient, one must have recourse to(求助,求援)the second. It is, therefore, necessary for a prince to know well how to use both the beast and the man. This was covertly(隐秘地,不公开地)taught to rulers by ancient writers, who relate how Achilles and many others of those ancient princes were given to Chiron the centaur(半人半马的怪物)to be brought up and educated under his discipline. The parable(寓言)of this semi-animal, semi-human teacher is meant to indicate that the one without the other is not durable. A prince, being thus obliged to know well how to act as a beast, must imitate the fox, and the lion, for the lion cannot protect himself from traps, and the fox cannot defend himself from wolves. Those that wish to be only lions do not understand this. Therefore, a prudent(谨慎的)ruler ought not to keep faith when by doing so it would be against his interest, and when the reasons which made him bind himself no longer exist. If men were all good, this precept(规则)would not be a good one; but as they are bad, and would not keep faith with them. Nor have legitimate grounds ever failed a prince who wished to show colorable excuse for the nonfulfilment of his promise. Of this, one could furnish an infinite number of examples, and show how many times peace has been broken, and how many promises rendered(致使)worthless, by the faithlessness of princes, and those that have best been a-ble to imitate the fox have succeeded best. But it is necessary to be able to disguise this character well, and to be a great feigner(作假者)and dissembler(伪君子),and men are so simple and so ready to obey present necessities that the one who deceives will always be able to find those who allow themselves to be deceived.31.The writer does not believe that______.A.the truth makes men freeB.people can protect themselvesC.princes are humanD.leaders have to be consistent正确答案:D32.“Prince” designates______.A.anyone in powerB.elected officialsC.aristocratsD.sons of kings正确答案:A33.The lion represents those who are ______.A.too cunning and weakB.strong and cunningC.reliant on force onlyD.lacking in force正确答案:C34.The fox, in this passage, is______.A.admired for his trickeryB.no match for the lionC.pitied for his weaknessD.considered worthless正确答案:AWhat’s the best way for you, as an employer, to deliver bad news to an employee? First of all, you have to break the news yourself, face to face with the recipient(接受者). You can’t write memos to tell people they will not get raises this year or that they have made an error or are not performing as well as expected. You have to show them how you feel about the matter and that you are personally sorry and sympathize with them. If you indicate that you are ready to listen to their reactions to your bad news, you will undoubtedly save yourself from their wrath. Above all, you must be ready for an emotional reaction from the recipient of bad news. Give people time to digest your news and to control the emotion they invariably feel. Although it is never easy to break bad news, if you follow these steps, you will atleast soften the blow.35.The author’s main idea is that______.A.bad news is hard to impartB.all employers have to criticize their employeesC.there are ways of softening the impact of bad newsD.people respond emotionally to bad news正确答案:C36.The author’s main idea is expressed______.A.in the first sentenceB.in the last sentenceC.in the middle of the paragraphD.nowhere正确答案:B37.The author’s main idea is supported by______.A.examples of employers giving bad newsB.a list of reasons for having go break bad newsC.sympathy for both the employer and employeeD.instructions on how to soften the blow of bad news正确答案:DNew York E-commerce has revolutionized the business world and won’t disappear despite investors pulling the plug on many dot-coms, says Marcia H. Flicker, Ph. D. , a Ford-ham University marketing professor. Venture capitalists are disgusted , with the lack of rectums, she says, “ The uncertainty went too far to the investment side in 1998 and 1999, and now it’s gone too far the other way investors are so conservative that they are reluctant to invest even in sustainable businesses. Flicker says pure Internet-based companies will have limited success. However, click and mortar sites—those that are affiliated with a store and have catalogs in addition to a web address will thrive. This strategy, employed by companies such as Pottery Barman Bam and Eddie Bauer, is working well, she says. Flicker predicts that web services will start charging fees now that revenues from banner ads are waning. The fee structures will allow some users to pay a higher price to avoid unsolicited advertising. Flicker presented these and other ideas at the Association to Advance Collegiate Schools of Business(AACSB)International 2001 E-Commerce Conference last month. Forehand’s Graduate School of Business Administration was established in 1969. Its part-time MBA program is ranked 12th by U. S. News & World Report. The College of Business Administration, founded in 1920, is rankedamong the “best buys” in undergraduate education by U. S. News & World Report. Founded in 1841, Ford ham is New York City’s Jesuit University. It has residential campuses in the north Bronx and Manhattan, a graduate center in Tarrytown and the Louis Calder Center Biological Field Station in Armonk, N. Y.38.The reporter sent the report from______.A.New YorkB.Ford hamC.TarrytownD.Armonk正确答案:B39.From the second paragraph, we get to know that______.A.more and more capitalists began to invest in e-business nowB.investors got little return from their investment in e-business in 1998 and 1999 C.e-businesses are likely to disappearD.venture capitalists are disgusted正确答案:A40.Which of the following is the most likely to be successful in e-business according to Flicker?A.A well-designs web site.B.A company with large investment.C.A purely Internet-based company.D.A company hacking a store, catalogue and a website.正确答案:B单词汉译英41.总计v.a______正确答案:amount42.基础结构n.i______正确答案:infrastructure43.估计n.&v.e______正确答案:estimate44.加密n.e______正确答案:encryption45.战役;运动n.c______正确答案:campaign46.放弃;遗弃v.a______正确答案:abandon47.外购;外包v.o______正确答案:outsource48.轮廓;纲要n.o______正确答案:outline49.病毒n.v______正确答案:virus50.广阔的;广泛的adj.e______ 正确答案:extensive51.专门知识或技能n.e______ 正确答案:expertise52.创造者n.f______正确答案:founder53.授予;判给v.a______正确答案:award54.时间表n.t______正确答案:timeline55.中肯的,恰当的adj.p______ 正确答案:pertinent单词英译汉56.growth rate正确答案:增长率57.customer support正确答案:用户支持58.frequently asked questions(FAQ) 正确答案:经常提到的问题59.database management systems正确答案:数据库管理系统60.customer base正确答案:顾客群61.e-commerce site正确答案:电子商务网62.checkout process正确答案:结账过程63.information network正确答案:信息网64.automatic replenishment正确答案:自动再补给65.a backorder正确答案:拖欠订货;延期交货66.financial transaction正确答案:钱款交易67.a best-price guarantee正确答案:最佳价格保障68.key issues正确答案:焦点69.first-movers正确答案:先驱者70.automotive industry正确答案:汽车工业英译汉Almost all our major problems involve human behavior, and they cannot be solved by physical and biological technology alone. What is needed is a technology of behavior, but we have been slow to develop the science from which such a technology might be drawn.【T1】One difficulty is that almost all of what is called behavioral science continues to trace behavior to states of mind, feelings, traits of character, human nature, and so on. Physics and biology once followed similar practices and advanced only when they discarded them.【T2】The behavioral sciences have been slow to change partly because the explanatory items often seem to be directly observed and partly because other kinds of explanations have been hard to find. The environment is obviously important, but its role has remained obscure. It does not push or pull, it selects, and this function is difficult to discover and analyze.【T3】The role of natural selection in evolution was formulated only a little more than a hundred years ago, and the selective role of the environment in shaping and maintaining the behavior of the individual is only beginning to be recognized and studied. As the interaction between organism and environment has come to be understood, however, effects once assigned to states of mind, feelings, and traits are beginning to be traced to accessible conditions, and a technology of behavior may therefore become available. It will not solve our problems, however, until it replaces traditional pre-scientific views, and these are strongly entrenched. Freedom and dignity illustratethe difficulty.【T4】They are the possessions of the autonomous(self-governing)man of traditional theory , and they are essential to practices in which a person is held responsible for his conduct and given credit for his achievements. A scientific analysis shifts both the responsibility and the achievement to the environment. It also raises questions concerning “ values”. Who will use a technology and to what ends?【T5】Until these issues are resolved, a technology of behavior will continue to be rejected , and with it possibly the only way to solve our problems.71.【T1】正确答案:一个难题是所谓的行为科学几乎全都依然从心态、情感、性格特征、人性等方面去寻找行为的根源。
全国自考(电子商务英语)模拟试卷7全国自考(电子商务英语)模拟试卷7before they are fully______.A.admittedB.acknowledgedC.absorbedD.considered2. She was afraid that unless the train speeded up she would lose her______to Scotland.A.ticketB.placeC.seatD.connection3. The young______that they are controlled too strictly by their elders.A.are alwayscomplainingB.is alwayscomplainingC.has alwayscomplainedD.had alwayscomplained4. Keep on doing whatever you were doing. I didn't mean______you.A.beinginterruptingB.interruptingC.to haveinterruptedD.to interrupt5. He came to the decision______he must act at once.A.astoB.whichC.asforD.that6. Martha feels tired and sleepy, she wishes she______so late last night.A.didn't stay upB.wouldn't stay upC.hadn't stayed upD.wouldn't havestayed up7. It isn't cold enough for there______a frost tonight, so I can leave Jim's car out quite safely.A.would beB.beingC.wasD.tobe8. Scientists generally agree that the Earth's climate will warm up over the next 50 to 100 years ______it has warmed in the 20 000 years since the Ice Age.A.aslong asB.asmuch asC.assoon asD.aswell as9. His name was on the______of my tongue, but I just couldn't recall it.A.endB.pointC.edgeD.tip10. No one has______been able to trace the author of the poem.A.yetB.stillC.alreadyD.just11. Care should be taken to decrease the length of time that one is______loud continuous noise.A.subjectedtoB.filled withC.associatedwithD.dropped off12. Some of the most important concepts in physics ______ their success to these mathematical systems.A.obligeB.oweC.contributeD.attribute13. As your instructor advised, you ought to spend your time on something ______ researching into.A.preciousB.worthC.worthyD.valuable14. As a defense against air-pollution damage, many plants and animals ______ a substance to absorb harmful chemicals.A.relieveB.releaseC.dismissD.discard15. In many countries, packets of cigarettes come with a government health warning ______ to them.A.attachingB.attachedC.toattachD.attach16. I don't know whether it will rain or not, but if it______, I shall stay home.A.willB.doesC.wouldD.did17. Before he came to London, he had never heard a single English word______.A.speakingB.to speakC.spokenD.to bespoken18. ______on an airplane before, the little girl felt very dizzy and sick.A.Never to havebeenB.Never to beC.Never havingbeenD.Never being19. Such attitudes amount to a belief______leisure can and should be put to good use.A.whichB.ifC.whetherD.that20. The worker agreed to ______the strike if the company would satisfy their demands.A.calloffB.callforthC.callforD.callupSpencer, my oldest son, ran into the house【C1】______, " We need a doctor out here! We need a doctor I Hurry, Mom!" " What' s wrong?"I asked. Spencer anxiously told me he had found a dead bird that needed a doctor. Dutifully(顺从地), I seized a small plastic bag from the cupboard and took Spencer' s hand, 【C2】______, that' s the sort of thing mothers do! While my son led me out of the door and【C3】______the bird, I explained that if the creature was indeed dead, a doctor could not【C4】______. When we arrived at the 【C5】______scene, it was obvious that the baby bird was dead. Spencer and I could see the nest(鸟巢)high up in the tree. My son and I【C6】______the probable age of the baby bird, its inability to fly well, and exactly how the【C7】______had caused its death. "I think his mommy and daddy really【C8】______him," Spencerobserved. I【C9】______my boy' s hand and tried to ease his【C10】______by saying I was sure they did, and that they would be okay because the little bird had gone to Heaven to be with God and PoPo(my deceased(去世了的)grandfather).21.【C1】A.sayingB.screamingC.declaringD.telling22.【C2】A.infactB.atleastC.ofcourseD.afterall23.【C3】A.aheadB.towardC.fo undD.lo oked24.【C4】A.com eB.sav eC.hel pD.sup port25.【C5】A.acci dentB.kitc henC.fami liarD.angr y26.【C6】A.wonde redB.discu ssedC.studiedD.looked27.【C7】A.fallB.treeC.mother birdD.other bird28.【C8】A.hateB.loseC.missD.love29.【C9】A.picked upB.turned toC.got toD.reached for30.【C10】A.excitementB.regretC.sadnessD.disappointmentdiffer somewhat in function have implications for personality differences? There is research indicating that the right hemisphere is linked to negative emotions, to spatial or imagery processing, and to thinking of pure melodies, while the left hemisphere is linked to verbal and mathematical thought and positive emotions. Is it possible that each half of the brain reflects two basic but different dimensions of human capacity? Are some personality differences that involve consistent styles of information processing of reflective thought correlated with a greater activation of the left and right hemispheres?Adults who differ in their initial encoding styles also demonstrate brain wave patterns or eye movement differences that suggest they " favor" one or another hemisphere of the brain during reflective thought. An approach to studying such differences has emerged by examining the direction in which people shift their eyes when trying to reflect on a question or to recall information. Anatomically(从解剖学上来说)the neural pathway from the left eye goes to the right hemisphere of the brain and from the right eye to the left hemisphere. Since our eyes normally shift together, it has been shown that the stimulation of the right brain hemisphere leads to a shift of the eyes to the left and, correspondingly, left hemisphere stimulation shifts the eyes to the right.Studies of persons who show consistent left-or-right-eye shifts when engaged in reflective thought do offer some support for the views. Right shifters(that is, those whose left brain are most active)are more analytic in perceptual performance and score higher on measures of verbal concept formation, mathematics scores, and measures of mathematical, scientific, or theoretical interests.Left shifters are more imagery oriented, more inclined to daydream, more creative and aesthetically oriented. Left and right shifters even differ in where they prefer to sit in college lecture halls, with left shifters sitting on the right side and right shifters to the left of the center.31. The idea that the left and right sides of the brain differ somewhat in function______.A.is proved to be unfoundedB.has consistent evidence to supportitselfC.is proved to be true in some casesD.lacks biological evidence32. Mathematical problem solving activity corresponds to an increase in the activation______.A.in the left side of the brainB.in the right side of the brainC.in both sides of the brainD.first in the left and then in the rightside33. According to the findings, a student who often sits on theleft side of a lecture hall ______.A.belongs to the analytical thinkingtypeB.often daydreams in the classroomC.is not capable of creative thinkingD.is relatively more imaginativeJohn Harold Drake is a man of deep compassion, and has written a book that argues for the cause of children in need of love. Children, Little Children is an honest book, showing great concern and dissatisfaction with the care for children.The difficult trick of living inside another person's mind and being able to put your reader inside that same mind, is acapability held only by writers of exceptional skill and talent. Mr. Drake has approached the problem by making a 10-year-old boy his central character. The boy does not for a moment come across as a real child. Irresponsible parents abandoned him, his grandfather disliked him, he took everything literally, and begged everyone for love. Bret is being used to make a point. His ideas are too poetic, his response too direct, and the contrasts of good and evil too simplistic for real life. He is being manipulated by someone behind the scenery trying to tell us something.For fifteen years the author has been dealing with people with psychological trouble at the V. I. T. Neuro-psychiatric Institute. He has actively been involved in this field at other institutions for a quarter of a century. This book is a form of acting out, through the character, Bret, the pain of a rejected child. If one understands the book in those terms, one may be willing to believe the imaginary story. If viewed in this light, the exaggerated movements and reactions of the characters became less unbelievable and therefore more meaningful. The excessively poetic passages of description and emotion, seen as stage flats made more colorful than nature in order to look real from afar, are acceptable in a drama where they are irritating in a novel. The one sided characterizations insane father, immature mother, mean old grandmother, selfish aunt, cruel neighbours, and totally misunderstood Bret are figures moving across a lit stage to dramatize a message. The true to life ending, without resolution or growth or development, might work on a stage, however, it is contrary to everything a novel should do. Calling the book a novel is the publisher's mistake, the work is more nearly a drama. Perhaps it is one of Mr Drake's psychodramas in print and should so be judged.34. The author of the passage feels that______.A.Mr. Drake's character, Bret, is too unrealisticB.the central character should not be manipulatedC.the message conveyed by the characterization is importantD.Mr. Drake is not good at writing novels35. It seems that______.A.Bret isn't created for the stageB.Bret is surrounded by a hostile environmentC.Bret is too simple minded to be liked by anyoneD.Bret himself is indifferent to hisenvironment36. Mr. Drake ______.A.is using his book to send a message topeopleB.does not like his character himselfC.does not have a pleasant experience as achildD.is too impersonal in writing the story37. This passage is most likely to be______.A.a drama reviewB.a novel reviewC.a comment on lack of parental love orchildrenD.a comment on story writing stylesToday we do not measure the speed of computer functions in minutes, or in seconds, or even in hundredths(1 /100)or thousandths(1/1000)of seconds. We measure the speed of computers in bil-lionths of seconds. We call one billionth of a second a nanosecond.Computers were not always so fast, of course. In fact, at one time, the human mind could perform calculations faster than a computer. Let us look briefly at the development of the computer. We will see that the Computer Revolution happened only when computers developed their incredible speed. In 1833, Charles Babbage built his "analytical engine", the first computing machine. His colleague, Augusta Ada, the Countess of Lovelace, continued Babbage's work. She became the first programmer in history. Fifty years later, Herman Hollerith designed a machine that counted automatically. This machine was used to count the number of people in the United States for the 1890 census. It used a system of punch cards. Hollerith's company, by the way, eventually becameIBM(International Business Machines).The first large digital computer was built by IBM in 1944. It was called the Mark I. Then in 1947,IBM built the Mark II. Today we cannot imagine how slow these computers were, just as we cannot imagine how fast modern computers are. These computers needed one or two seconds to perform one calculation. In these same years, electronic computers developed. They were much faster than the huge, slow Mark I and Mark II. ENIAC is the name of the first all-electronic computer, built in 1944 and 1945. The world was amazed to learn the speed of this computer: 5 000 additions per second, and 300 multiplications per second. Today we smile at these "slow" speeds.Then in 1960 the real "revolution" began with the introduction of integrated circuits. Today, thousands of transistor circuits can fit on one small silicon chip. As a result, we now measure the speed of computers in nanoseconds.38. According to the passage, which of the following is the most important feature of a modern computer?A.Its small size.B.Its analytical power.C.Its incredible speed.D.Its system of punchcards.39. What brought about the speed of computers in nanoseconds?A.The invention of digital computer.B.The introduction of integrated circuits.C.The design of an automatic countingmachine.D.The founding of Hollerith's IBM.40. The best title for this passage would be______.A.The Computer and the silicon chipB.The Computer Revolution: Birth of theNanosecondC.Five Thousand Additions in One SecondD.IBM:International Business MachinesCorporation. o______. d______n. c______v. a______v. e______n. a______. v______v. t______n. s______adj. c______n. c______n. h______n. e______n. i______68. information retrievalthe URL is normally en-treed. Sometimes this leads to good results. The reasons are explained easily. If you enter award into a web browser, the browser first adds http:// to it and tries to find a web page. If that does not work, it adds . com at the end and then www. after the http:// part.【T1】So entering motorcycles will lead you eventually to http:// www. motorcycles. com/, which leads to the Honda web site in the US. If you search for Harley Davidson motorcycles then you could enter Harley-Davidson and the browser would expand the name to http://www. harley-davidson. com/,which leads you to the web site of the Harley Davidson manufacturer. Some older browsers do not support the expansion of keywords, so people need to add these attributes manually, but adding http://www. and. com to the keyword is not that difficult.【T2】That was the reason why in the early years so many people registered domain names without using then, as they had recognized the value it would have in the future.The fact that web browsers try to guess what you are doing is used by a new service called HT-TP2.【T3】They seem to have invented a new protocol for transferring information between a web server and a web browse, but in reality they do something completely different. You can go to their web site and register a domain name that uses http2//instead of http://. The trick is that they omit the colon. So if you have a site registered at http2, the URL name looks like this: http2//ebusi-ness. The idea of http2 is exploiting a feature of most browsers, that if they do not find an address ht-tp2//ebusiness,it expands it to http;//www. http2. com;//e-business,which is the redirected to the site you have registered at HTTP2.【T4】If you are looking for specific item, just type in the name and see if there is a web site with the corresponding information. If there is not such a web site, then try out brandnames associated with your search. If you are living in Germany and require Information on ties(Karate is a tie in German), you could try http://www. krawatte. de/ and you will go to an online shopthat sells ties and gives information on how to use ties products. In the Netherlands you could try http;// www. philips. nl/ and will land on the web site of Philips consumer products, Ferrari fans initially go to http://www. ferrari. it/ in order to buy merchandise or become a member in the Ferrari fan or owners club. Depending on the country you live in you will have other ideas how to find your information. Some companies, especially smaller-to-medium enterprises, prefer to use the top level domain(TLD)of the country of origin.【T5】As a general rule: American companies use mainly . com, all others may use it, but not necessarily. If you search for a company in France, then use ". fr" as the suffix.(had better)(no matter)79.两国领导人的互访将有助于和平解决两国间的现存问题。
全国自考(电子商务概论)模拟试卷3(题后含答案及解析)题型有:1. 单项选择题 2. 多项选择题 3. 填空题 4. 名词解释 5. 简答题6. 论述题单项选择题1.B2C是按照电子商务的()分类的。
A.交易主体B.交易对象C.使用网络类型D.网络接入方式正确答案:A解析:电子商务按照交易主体分类可分为B2C、B2B、B2G。
2.安全电子交易协议的英文缩写是A.SSLB.SETC.CAD.HTTP正确答案:B3.下列哪项不是电子支付工具?A.电子支票B.电子现金C.现金D.数字货币正确答案:C解析:电子支付工具有电子信用卡、电子支票、电子现金、智能卡、IC卡、数字货币等。
4.下列哪项不属于Web2.0的主要技术?A.RSSB.AjaxC.TagD.HTTP正确答案:D解析:HTTP是Webl.0的主要技术,Web2.0的主要技术包括RSS、Trackback、Ajax、Tag。
5.EDI的中文意思是A.电子数据B.电子数据交换C.电子数据传递D.电子商务正确答案:B6.下列哪项不是由功能模型形成的EDI工作方式?A.通讯B.点对点方式C.MHS方式D.增值网方式正确答案:A解析:由功能模型形成的EDI工作方式有:点对点(PTP)方式、增值网(V AN)方式、MHS方式。
7.XML的中文意思是A.超文本标识语言B.可编程语言C.文件传输协议D.可扩充标记语言正确答案:D8.电子商务系统的核心要素是A.Internet信息B.电子商务服务商C.中介组织D.电子商务主体正确答案:D9.商务流程是()为了追求价值最大化所进行的营销、磋商、签约等一系列商务活动的有序集合。
A.消费者B.商务主体C.政府D.企业正确答案:B10.阿里巴巴电子商务交易属于()电子商务流程。
A.网络商品直销流程B.基于第三方平台的B2B电子商务流程C.B2C电子商务流程D.C2C电子商务流程正确答案:B11.电子商务B2B模式的细分种类不包括()A.卖方集中B.买方集中C.网上/第三方交易市场D.团购正确答案:D解析:电子商务B2B模式的细分种类有:卖方集中、买方集中、网上/第三方交易市场。
2023年初级软考《电子商务技术员》考试全真模拟易错、难点汇编叁(带答案)(图片大小可自由调整)一.全考点综合测验(共45题)1.【单选题】WAN的中文含义是( ) 。
A.局域网B.域网C.广域网D.增值网正确答案:C2.【单选题】WIN98 的”桌面”指( )A.整个屏幕B.全部窗口C.某个窗口D.活动窗口正确答案:A【单选题】在Windows 操作系统中,文件夹用( )结构进行组织A.队列B.堆栈C.树状D.散列正确答案:C4.【单选题】下面属于第三方电子商务平台的网站有A.凡客B.当当网C.阿里巴巴D.卓越网正确答案:C5.【判断题】在移动支付中,支付网关包含了移动支付平台和移动交互平台。
正确答案:正确6.【单选题】( )选项符合调研表问题设计要求。
A.这种调料很润口吧B.这种调料很辛辣吧C.这种调料是润口还是辛辣呢D.这种调料的口味是否很可口正确答案:C7.【多选题】GPS 的主要功能体现在( )。
A.跟踪车辆船舶B.信息的传递与查询C.支持管理D.及时报警正确答案:ABCD8.【判断题】我国电子商务框架文件指出,网络域名虽然不能作为知识产权受到法律保护,但是它的错误使用,会使商标权受到侵犯、干扰和削弱。
正确答案:正确9.【单选题】由计算机、操作系统、DBMS、数据库、应用程序及用户等组成的一个整体叫( ) 。
A.数据库系统B.数据库管理系统C.文件系统D.软件系统正确答案:A10.【单选题】通过电话线在两个贸易伙伴之间建立直接链路的通信模式是( )A.VANB.PPPC.InternetD.PTP正确答案:D11.【单选题】根据不同企业进行物流活动的动作方法和重点的不同,不同企业的物流活动分类不正确的有( )A.生产企业物流B.商业企业物流C.交易企业物流D.配送忡心物流正确答案:C12.【判断题】虚拟社区和搜索引擎都属于电子信息中介。
正确答案:正确13.【多选题】( )是划分目标市场的常见方法。
《电子商务概论》复习题(1) 一、名词解释(15分,5个) 1.EDI: 即电子数据交换,(1分)是将商业或行政事务处理按照一个公认的标准,(1分)形成结构化的事务处理或信息数据格式,从计算机到计算机的电子传输方式。 2.对称加密技术: 又叫做私有密钥加密,(1分)其特点是数据的发送方和接收方使用同一把私有密钥,(2分)即把明文加密成密文和把密文解密成明文用的是同一把私有密钥。(1分) 3.供应链管理 :简称SCM,(1分)是指利用计算机网络技术全面规划供应链中的商流、物流、信息流、资金流等,并进行计划、组织、协调与控制。(3分) 4.电子支付: 是以计算机和通信技术为手段,(1分)通过计算机网络系统以电子信息传递形式实现的货币支付与资金流通。(3分) 5.网络营销: 是企业整体营销战略的一个组成部分,(1分)是建立在互联网基础之上、借助于计算机网络、数据通信来实现企业一定营销目标的一种营销手段。(3分) 二、判断题(15分,15个) 1.数字签名主要目的是用来识别信息来源,同时它本身也具备对信息加密的功能。( F ) 2.传统广告的目标受众不是被动地接收信息,而是信息的主动寻求者,广告的定向性较强,效果较好。( F ) 3.电子商务活动中的主体包括企业、消费者、政府和中介机构。( T ) 4.在电子商店的客户信息管理过程中,可以从订单信息中产生老顾客群体和有一定消费水准的消费群,针对这部分顾客有针对性地投放广告和推荐商品,将产生较高的回报率。( T ) 5.实现网上直销型企业间电子商务,要求企业的实力比较雄厚,而且企业必须能进行柔性化生产,企业的业务流程必须是顾客导向的。( T ) 6.转换软件主要是将平面文件翻译成EDI标准格式的报文或将接收的EDI标准格式报文翻译成平面文件。 ( F ) 7.从技术上讲,内部网和互联网没有太大的差别,只是访问内部网需要授权。( T ) 8.信息安全、在线支付、物流配送是电子商务发展的三大关键因素。( T ) 9.在竞价卖法中,价格设置通常使用一口价、底价、起始价。三者的关系是:一口价≥底价>起始价。 ( T ) 10.一个完整的拍卖活动需要有三个要素的参与,它们分别是参拍者、拍卖物品、竞拍流程,管理好这三个要素是拍卖成功的关键。( T ) 11.一般而言,网络银行只支持电子商务过程中在线支付或在线转账功能。( F ) 12.电子支票主要解决消费者每次购物都要重复输入送货地址和结算信息的问题。( T ) 13.非对称加密方法主要采用的数据加密标准是DES算法。( F ) 14.仓储(保管)在物流系统中起着缓冲、调节和平衡的作用,目的是克服产品生产与消费在空间上的差异,使物资产生空间上的效益。( F ) 15.消息摘要就是利用Hash函数对信息产生一个定长的数字串,哪怕原信息被修改一位,修改前后产生的消息摘要就完全不同。( T )
三、混合选择题(30分,20个) 1.( C )是电子商务的最主要形式,也是电子商务效益之所在。 A、B2C B、C2C C、B2B D、B2E E、B2G 2.以下属于网上中介型企业间电子商务模式的有 ( BDE ) A、DELL B、阿里巴巴 C、亚马逊 D、中国服装网 E、慧聪网 3.( B )是实现EDI的关键。 A、通信网络 B、标准化 C、翻译软件 D、硬件 E、转换软件 4.由于电子商务的推行,企业的经营活动打破了时间和空间的限制,将会出现一种完全新型的企业组织形式——虚拟企业,它所具备的特点有(ABD) A、功能虚拟化 B、地域虚拟化 C、功能多样化 D、组织虚拟化 E、作业虚拟化 5.出价最高的出价人是按出价第二高的出价人所出的价格来购买拍卖品的方式是( B )。 A、英式拍卖 B、维氏拍卖 C、双重拍卖 D、荷兰式拍卖 E、一级密封拍卖 6.网上拍卖管理的主要对象有(ACDE ) A、卖家 B、拍卖资金 C、拍卖物品 D、拍卖流程 E、买家 7.以下哪些是买家参拍的步骤( ABCE ) A、浏览拍卖货品 B、洽谈与看样 C、出价 D、发货 E、收货并确认 8.相对于电子信用卡和电子支票而言,电子现金最主要的特点是(A ) A、匿名性 B、安全性 C、方便性 D、可支付性 E、具有货币价值 9.下列属于电子支付的方式有( ABCD ) A、信用卡 B、电子货币 C、电子支票 D、智能卡 E、电子钱包 10.按物流在供应链中的作用分,可以分为( ABCE )和废弃物清理物流。 A、采购物流 B、生产物流 C、销售物流 D、特殊品物流 E、回收物流 11.以下哪些属于物流的基本功能( ABDE )。 A、运输 B、仓储 C、销售 D、装卸搬运 E、流通加工 12.VMI的含义是指( A )。 A、供应商管理库存 B、供应商管理信息 C、虚拟管理信息 D、虚拟市场信息 E、虚拟管理库存 13.一般而言,数字证书的类型有( ABE )。 A、个人数字证书 B、服务器数字证书 C、机密证书 D、安全证书 E、开发者证书 14.根据防范的方式和侧重点的不同,防火墙可分为(ABD )。 A、数据包过滤 B、应用级网关 C、病毒过滤 D、代理服务 E、物理级网关 15.在数字签名技术中,发送者用( C )将摘要加密与原文一起发送给接收者。 A、散列函数 B、信息隐藏技术 C、私钥 D、公钥 E、对称会话密钥 16.下列属于非对称加密算法系统的是( CE ) A、DES B、3DES C、RSA D、AES E、Elgamal 17.正常运营的电子商店,至少由( ABC )构件所构成。 A、店面 B、后台服务 C、物流管理 E、人员 D、银行 18. 一般来说,物流活动产生的价值包括(AB ) A、时间价值 B、空间价值 C、使用价值 D、审美价值 E、物流价值 19.电子商务的技术支持分为4各层次和2个支柱:自底向上的4个层次分别是(ABCD)。 A、网络层 B、多媒体信息发布层 C、报文和信息传播层 D、贸易服务层 E、安全管理层 20.网络营销中4C营销策略,所主张的营销观念是( D ) A、生产中心 B、产品中心C、推销中心D、客户中心 E、市场中心
四、简答题(30分,5个) 1.网络广告的常用计费模式有哪些。 目前,网络广告的常用计费模式包括如下几种: 千人印象成本(CPM):每千人浏览一个广告为一个计费单位,按实际访问人数收费,广告费用与浏览人数挂钩。 每次点击成本(CPC):以广告被点击并链接到相关网址一次为基准的收费模式。 每行动成本(CPA):按投放实际效果,即按回应的有效问卷或订单来计费。 每购买成本(CPP):点击广告并进行在线交易后,按销售笔数计费。 按业绩付费(PFP):按点击次数、销售业绩等计费。 包月方式。 (回答少一项扣1分)
2.简述网上中介型企业间电子商务的主要功能。 网上中介型企业间电子商务的功能主要有: ①最基本功能是为买卖双方提供信息服务。 ②提供附加信息服务,即为企业提供企业需要的相关经营信息,如行业信息、市场动态;为买卖双方提供网上交易沟通渠道等。 ③提供与交易配套的服务。 ④提供客户管理功能。(每小点1.5分)
3.简述网上拍卖相对于传统拍卖有哪些优势。 首先,通过互联网将传统的少数人参与的拍卖方式,变成每个网民都可参与的拍卖交易方式。这样既增加了买卖双方的便利性,也减少了交易的成本。(2分) 其次,传统拍卖需要竞买人在同一时间进行,而网上拍卖中竞买人不需要同时竞价,竞价可持续数天或数周,这使得竞买人在竞价时间上具有很大的灵活性。对于卖方来说,网上拍卖产生了更大的拍卖市场。(3分) 再次,网上搜索引擎可使买方很方便地搜索到所需竞买的物品。(1分) 4.简述电子商务与物流的关系。 (1)物流是电子商务的重要组成部分(2)物流是电子商务实现的基本保证(3)电子商务提高了物流的地位(4)电子商务对物流提出更高的要求(每小点1.5分
5.试比较分析对称加密和不对称加密的优缺点? (一)对称加密系统的优缺点分析: 1.使用对称加密系统对信息进行加密和解密具有计算量小、加密速度快、效率高的优点。 2.但同时也存在缺点: (1)密钥的安全分发过程比较复杂和困难。 (2)密钥的管理工作巨大。(3分) (二)不对称加密系统的优缺点分析 1.公开密钥加密系统具有的优点有: (1)公开密钥加密系统安全性高。 (2)密钥少而便于管理。 (3)不需要采用秘密的通道和复杂的协议来传送、分发密钥。 (4)可以通过公开密钥加密技术实现数字签名。 2.公开密钥加解密的缺点主要是加解密速度很慢,效率比较低。(3分)
五、论述题 1.试论述电子货币带来的主要问题。 本题可以根据自己的认识从以下几点展开作答,如只回答以下要点得5分) 1、数据的法律效力问题 2、电子货币安全问题 3、电子货币的监管问题 4、电子货币的隐私权保护问题 5、电子货币洗钱犯罪问题
2、试论企业如何在电子商务环境下进行管理与建设,提高市场竞争力? 一、树立企业良好形象:良好企业形象对企业生存发展有重要的作用。电子商务环境下可短时间内树立良好的企业形象。给企业带来大量的潜在顾客 二、增强企业成本竞争优势:1)电子商务降低采购成本:2)电子商务实现五库存生产;3)营销成本大大降低,4)降低企业组织管理费用 三、创造新的市场机会1)吸引更多的顾客2)吸引新顾客,3)开拓新产品市场,4)进一步细分和深化市场 四、缩短产品的生命周期1)电子商务可以使生产周期缩短,2)从而以同等的或较低的费用生产更多的产品。 生产周期通过使用现代信息技术来缩短。 五、提高顾客的满意度1)满足消费者个性化需求,2)提高顾客服务水平,3)加强与顾客的关系。