Unit 8 E-commerce

一.Fill in the blanks with the words or phrases given in the box.Change the forms where necessary.a wide variety of be essential for be around discriminate get one’s message out spring out angle for nationwide not only....but.... dog-eared quick study power up make a great impact on virtually in-depth hitallow sb to do sth conduct coverage1.In a world of mundane pursuits,we still have hope for true love.Not only are we inspired by some incredible love story,but we are moved to tears by this heart-breaking one.2.He gave me a pad of dog-eared paper which turned out to be useless.3.I was impressed by her in-depth coverage and analysis of the ongoing violence.4.He powered up his computer in order to surf the Internet for the latest news.5.It is essential for us to finance road infrastructure in rural areas with the first grant of US$32 million signed today.6.She’s a quick study in learning Japanese language and social etiquette.7.A nationwide TV network has allowed our people to understand current affairs better.8.We are continuing to invest in our newspapers,for we believe that they will be around for a very long time.9.Old ways of water management,the old techniques used to capture,store,transport and distribute water,spring up again in arid regions.10.Bruce Lee was an incredibly skilled martial artist who make a great impact on the audience on the silver screen.He could demonstrate the martial arts so stylishly and dynamically that it completely thrilled his audiences.11.The lenses of the sunglasses that the researchers have developed can virtually change into any color on demand.It is made of a material that can alter its levels of darkness and color in response to an electric current.12.A collection of a wide variety of butterflies was displayed in the theme park yesterday.13.My Media Room is a community news platform that enables organizations to get their message out to targeted audiences.14.The manager conducts his business in a new way to differentiate his products from other supplier’s.15.The athletes did all they can to angle for championship.Some of them were later discovered to have taken stimulant during their performance.Complete the following passage by choosing the right word from the four choices.In the 20th century,newspapers have faced competitive challenges form many different 1___.But they have survived.In the early part of the century,a new 2___ gadget,radio,mounted the first major challenge.For the first time,citizens could 3___in their homes and hear the voices of newsmakers from around the world coming directly into their living rooms.While newspaper realized the 4___of this new electronic gadget in the early 1930s and tired to do something about it,radio news didn’t come of age until World War II in the 1940s.For the first time,radio demonstrated effectively that it could keep the public 5___about news events anywhere in the world.The next challenge for newspapers came midway through this century 6___television became a dominant force.Although many of the early newscasts were still primitive---using still pictures 7___by news anchors or film footage that was days or even weeks old---the 1960s 8___two events that brought about a major change in the audience’s perception of television news.The first was the 9___by the three television networks to a 30-minute newscast in 1963.It was in 1963 10___ television news came of age in the eyes of 11____ with its extensive coverage of the assassination and funeral of President John Kennedy.12____ radio could provide immediacy to news,television provides the visual image---actual pictures of the news event,sometimes it’s actually taking place.Through these challenge,newspapers continued to exist,13____the written history of events as well as more details14____most radio or television newscasts could 15____ hope to include.But along the way,newspapers have had too made some adjustments to remain competitive.1.A.origins B.resources C.routes D.sources2.A.electronic B. electric C.electrical D.electricity3.A claim B.maintain C.remain D.sustain4.A treat B. Threat C.retreat D.thread5.A deformed B.formed rmed D.affirmed6.A when B.although C.thus D.whereas7.A hold B.held C.to hold D.holding8.A sees B.see C.saw D.seeing9.A exposure B.extension C.exclusion D.expansion10.A as B.when C.why D.that11.A viewers B.listeners C.witnesses D.spectators12.A.While B.When C.As D.Although13.A provided B.provide C.to provide D.providing14.A as B.than C.whenever D.forever15.A never B.ever C.whenever D.forever【答案】1-5 DACBC 6-10ABCDD 11-15 AADBB三.TranslationPut the following sentences into English,using the proper phrases given in the box.no longer be essential for present...for power...upput up make impact on set up turn tospring up a wealth of get...out click...onto1.只要在电脑屏幕上点击新闻，就会有大量最新新闻出现在你眼前。

工商管理专业英语Unite8课后题答案Unit8 E-commerceAnswer the following questions.1.What is Internet?A: The Internet is a worldwide network of millions of computers and computer networks. It is a public, voluntary, and cooperative effort between the connected institutions and is not owned or operated by any single organization.2.How are Internets formed?A: Internets are formed by connecting networks through special computers in each network known as gateways, whose interconnections are made through various communication paths, including telephone lines, optical fibers, and radio links.3.Can you explain the functions of www?A: World Wide Web (WWW) is a system of resources that enable computer users to view and interact with a variety of information, including magazine archives, public and private informational resources, databases, and software programs. The WWW can be accessed by a computer connected to an internet, an interconnection of computer networks, or through the public Internet, the global consortium of interconnected computer networks.4.What are the most prevalent products sold online in the U.S.?A: The most prevalent products sold online include airline tickets, computer peripherals, software, books, music discs, apparels, and videos.5.Why are advertisers slow to move their spending from one medium to another?A: (1) Internet is developing as a media channel but it will take some time before it is accepted as a traditional medium along with television and printed media. The development of online media will be similar to that of offline counterparts: acceptance, and profits, will take time to develop, and only a small number of companies will succeed.(2) Certain consumers view Internet advertising as the best medium, however, it tends to lag behind TV advertising effectiveness .And Internet as a medium is better suits for high-involvement product than for low-involvement products.6. How is the effectiveness of online advertisements?A: Firms are skeptical about the reach and effectiveness of these advertisements. Too quickly, banner advertisements became the standard online format, and click-through rates became the principal measures of effectiveness.7.What is the role of Internet service providers?A: Internet Service Providers are the gatekeepers to the online world for the subscribers of Internet service. Internet Service Providers are themselves big marketers and they have a vast database of customers who surf the World Wide Web.8.What does “brick-and-mortar” mean?A: Brick-and-mortar means retailers with strong and established brand presence, physical distribution relationships, and capital investment in traditional formats.9. What are the most important concerns to online consumers?A: (1) Security is the most important concern to online consumers, and a Web site provides easy access to products and clearly posts delivery fees and policies wound reduce consumers’ security worries. The second most important issue is price. Freeshipping and attractive discounts by Internet marketers often encourage online purchases. Brand effect, delivery method, and other post purchase service factors are the third most important issue during the online shopping process.10.What product groups are most likely to succeed on the Internet?A: The product groups most likely to succeed on the Internet are convenience, shopping, and specialty goods.11. What are the shortcomings of Internet?A: The Internet does not provide consumers with the feel, touch, and smell of the product being advertised. Another weakness of Internet is its perceived lack of reliability.12. Why is it hard for a brand to put out second-rate products and services?A: The democratizing of information and knowledge makes it harder and harder for a brand to put out second-rate products and services. With their newfound ability to talk back, your customers will gladly to tell you all about it if you don’t live up to their expectations. With equal justice, they will not only tell you, they will tell each other spanning all times zones in the world with millions of clicks.13. Do you think traditional brick-mortar stores have an advantage in e-commerce? Why?A: Traditional brick-mortar stores have an advantage in e-commerce.Even though a lot of new brands developed on the net because of the unprecedented opportunities that opened up, traditional brick-mortar businesses that have brands with good equity have a definite advantage over these new brands.More and more old economy companies are moving rapidlyinto e-commerce. These companies have the advantage of well-known brands that can be successfully used in the online world to attract customers.A distinct advantage traditional retailers enjoy is their ability to offset low margin sales by up-selling other merchandise with much higher margins.14. How does Internet help to create competitive advantage?A: The Internet has given these companies a channel to get access to and feedback from final customers. These companies can get more information, more quickly from customers through the Internet. This allows them greater responsiveness in improving services and amenities, which helps to create competitive advantage.The Internet also presents an opportunity to improve customer service with lower costs.。

商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗？吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作，两⼈都是22岁并且毕业于同所⼤学获市场营销学位。

除了这些外两⼈很少有共同之处，吉姆性格内向，羞涩保守，⽽鲍伯性格外向，爱好交际。

数年来，吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作，于是更换了⼯作并且再也没有过这份⼯作的念头。

鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。

对于他来说，这种⼯作很有趣且具挑战性。

为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢？你曾经想过要选择什么样的职业吗？什么是职业？职业的概念有很多含义。

流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法，⽐如说挣更多的钱，承担更多的职责，获取更⾼的地位、名望和权⼒。

这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。

怎样选择⼀门职业是⼀个不可轻视的重⼤决定，⽽这个问题也真正令⼈困惑不已。

吉姆就是⼀个很好的例⼦，他和鲍伯背景相同，为何他就不能卖出更多的产品呢？在选择职业时应该考虑⼏个因素，包括你的技能，兴趣，个⼈价值等等，这些对你的职业选择有很⼤的影响。

以下就是经常考虑的⼏个因素：技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。

单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的，⼀个⼈必须具备或能够开发其开展⼯作所需的技能。

是否他或她具备成为科学家，医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。

例如，你是善于解决复杂的技术问题，还是善于计划怎样实施某个项⽬抑或在培训他⼈时，你最拿⼿？这给了你⼀个提⽰：在你的职业⽣涯中你想使⽤哪些技能。

因此检查你的技能将有助于你了解哪种⼯作你最擅长，哪种技能你最在⾏。

兴趣⼯作的动机来源于兴趣。

常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。

我们难以想象如果我们的⼯作和我们的兴趣完全不相配，那或许是⼀种痛苦。

⼈们在谋⽣的同时也在创造⽣活。

电商常用术语电子商务（Electronic Commerce，简称e-commerce）是指通过电子手段在互联网、企业内部网或者其他电子网络上进行商务活动的过程，涉及购买、销售、服务、支付、营销等一系列交易活动。

在电商领域，有一些常用术语被广泛使用，了解这些术语对于理解电商运作模式和市场趋势非常重要。

以下是一些常见的电商术语及其解释。

1. B2C（Business to Consumer）:B2C是指企业与消费者之间进行的电商活动。

在这种模式中，企业将产品或服务直接提供给个人消费者，如在线购物、在线预定等。

2. C2C（Consumer to Consumer）:C2C是指个人之间进行的电商活动。

在这种模式中，个人可以通过在线市场或平台，直接向其他个人出售物品或服务。

3. B2B（Business to Business）:B2B是指企业之间进行的电商活动。

在这种模式中，企业通过电子渠道进行产品或服务的买卖，如供应链管理、采购等。

4. O2O（Online to Offline）:O2O是指将线上业务与线下实体店面结合的电商模式。

消费者在线上进行产品或服务的选购，然后通过线下实体店面进行支付、退换货等环节。

5. C2B（Consumer to Business）:C2B是指消费者向企业提供产品或服务的电商模式。

消费者可以通过网上拍卖或者直接向企业提供个人技能或专业知识等。

6. CRM（Customer Relationship Management）:CRM是指客户关系管理。

电商企业通过使用CRM系统，对客户进行管理和维护，建立和维护良好的客户关系，提供个性化的服务和体验。

7. SEO（Search Engine Optimization）:SEO是指搜索引擎优化。

电商企业通过优化网站结构和内容，提高网站在搜索引擎结果页面的排名，增加流量和曝光度。

8. ROI（Return on Investment）:ROI是指投资回报率。