商务英语阅读 第二版 王关富 unit 1 Why China Works

商务英语阅读(第二版)-王关富-UnitThe-Incredible-Shrinki ng-Europe-课后答案————————————————————————————————作者：————————————————————————————————日期：Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2) Why does the passage say that Europe is a remarkably good place to live?Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3) Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn’t mean a strong Europe abroad. Because the E.U.may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4) What do Critics think of the selection of Herman Van Rompuy and Catherine Ashton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means the grouping will have to reconcile itself to five years of underperformance.5) What can be listed as E.U.’s achievements in the years around 1980s according to the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit for murderous rivalries.6) In what way can Europe realize its own dreams and those of others according to the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges in admitting its forces in Afghanistan are there to fight, not to be humanitarian workers in uniform ?Because one of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the long haul.8) What roles did Germany play in Europe in the 20th century?For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U.and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’s partner?The advantages are that Europe is rich and democratic, and its values arecloser to those of the U.S. than those of anywhere else.2. Fill in each blank of the following sentences with one of the phrases in the listgiven below. Make changes when necessary.1) China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2) In the recent crisis no banks could manage to bail out the companies in financialpressure.3) In terms of the information from the Universe he is apathetic and sometimesirritable, he is like an ostrich sticking his head in sand.4) It will be up to the board to decide if the CEO should be removed.5) All our hopes rest upon the arrival of the shipment.6) The plan has already been worked out, and could be put into operation at amoment's notice.7) The whole machinery of civilization will break down if this doctrine wins in thewar.8) His remarks hit home when he said that we did not work enough.9) Some analysts suspected that Toyota had pulled strings to stifle probes into itsauto quality problems.10) Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________ B_____________________________________1)free market A) Effects on the behavior of individuals causedby observation of the actions of others and theirconsequences. 32) coalition government B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives.93) demonstration effects C) A market in which there is no economicinterventionby the state, except to enforceprivate contracts and the ownership of property.14) health insurance D) A qualified retirement plan set up by acorporation, laborunion, government, orotherorganization for itsemployees. 6E) A form of collectivism by means of whichpeople collectivelypool their risk, in this casethe risk of incurringmedical expenses. 45) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using militarymeans or coercion. 86) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area.. 77) turf war H) Things of great importance to a nation,including itsgoals, visionsand ambitions inpolitical,economic,cultural fields,etc. and actions,circumstances,and decisions toachieve them. 5 8) soft power I) A cabinet of a parliamentary government inwhich severalparties cooperate. 29) economic crunch4. Translate the following into Chinese.有什么能让欧洲振奋起来吗？当然：如果欧洲领导人能像20年前那样抓住时机，欧盟就将繁荣昌盛。

课程名称：商务英语阅读( Business English Reading )《商务英语阅读》教学大纲一、课程说明《商务英语阅读》课程是英语专业（国际商务）的专业课程，是学生在进行英语基础课程学习后，涉及商务英语知识学习，商务英语语言学习的重要课程，旨在有系统、有步骤地训练和培养学生用英语表达与国际商务活动有关的术语名称、机构名称、协议并具备将文章译成正确流畅的汉语能力。

本课程是在英语专业（国际商务）的学生进行英语基础课程学习后开设的课程，有助于今后商务课程的学习。

本课程的教学时间安排是：每周4学时，计划教学周数 19周，总课时数76学时，其中实践学时数为34学时，主要内容是阅读商务类动态国际新闻时事并讨论。

本课程总学分数：4学分二、学时分配表三、教学目的与要求本课程的教学目的：《商务英语阅读》是英语专业（国际商务）的一门主要课程，着重通过对当前热门的商务英语文章进行精讲，分析，使学生能够系统的学习。

增加商务英语的基本词汇、掌握商务的基本理论和语言交际的基本技能，为培养适合现代经济、文化和社会发展需要服务。

学生通过学习能够成为从事国内外商务活动的外语复合型人才和商贸英语翻译人才。

本课程各章的教学要求和知识考核点如下：第一章中国模式为何奏效通过本课程的学习使学生了解中国与欧美国家自由市场经济不同的经济模式—计划经济与市场经济并存所取得的成效，了解中国领导人进行市场改革开放以来的作为与成就，成功的因素，以及与西方经济模式对比之下的不同之处。

本章的主要知识点是：计划市场经济、自由市场经济及中国改革开放。

难点是：课文生词应用，white goods白色家电，如冰箱，洗衣机，微波炉，消毒碗柜等，premium brands高档品牌的商品。

第二章全球现状新解本章通过了解第三世界国家新兴市场的观点和论说，并从历史的角度帮助学生体会对经济规模和管理的发展趋势。

本章的主要知识点是：供应链、库存周转率、规模经济、产业调整等。

Chapter 10The Alchemists of FinanceExercises1. Questions on the text1)Wha t’s the main difference between commercial banks andinvestment banksIn today's business environment, the main business of commercial banks is to collect deposits and make loans, while that of investment banks is to underwrite stocks and bonds and advise companies on mergers and acquisitions. 2)Why do investment banks try to keep quiet about their bigprofitsInvestment banks try to keep quiet about their big profits for two major reasons: first, they are under more scrutiny by regulators and investors; second, private equity and hedge funds have overtaken them in raising money and making excessive bets.3)What changes have taken place in the financial markets sincethe 1980sThe main changes since 1980s have been the rapid growth of financial instruments with unprecedented breadth, depth and richness, brought out by technology and innovation.Examples of those financial instruments are public and private debt securities and derivatives.4)Why do bankers and regulators worry about a possiblecollapse of an investment bankThey worry about a possible collapse of an investment bank because such an event will have serious implications for the whole financial system, and it is vital to know how such institutions evolve, how they handle risks and how well those risks are spread around the financial system.5)Which three factors can explain the huge profit forinvestment banksThose factors are: first, the alchemist's trick of turning debt (mostly leaden) into derivatives (mostly liquid);second, the emergence of a new class of leveraged client (hedge funds and private equity); third, seeking out new capital markets and clients around the world. Meanwhile, inall these pursuits the banks are now using their own money, to differing degrees.6)What does the expression “the wild east” refer toThat expression refers to the new markets emerging in Europe and Asia. The introduction of the euro in 1999 and the rapid growth of economies in those regions have attracted investment banks.7)What makes London an impressive rival to New York as a globalfinancial centerLondon has become an impressive rival to New York as a global financial center because: first, London trades a wide range of assets and is regulated on the spot; second, London isa hub for Europe and continent European countries can raisecapital there; third, London is also regarded as a springboard for emerging markets such as China and Russia.8)How do investment banks manage the risksInvestment banks try to find the most talented people to handle the intricate assets; they measure the correlations between different financial instruments in an attempt tospread risk; they invest hundreds of millions of dollars a year in technologies to measure and stress-test risks; they also try to boost their risk-weighted capital.9)According to the text, what’s the relationship betweenrevenue and risk in financeThe relationship between revenue and risk is fundamental in finance. Risk-taking is awarded by possible high revenue.Low risk often means less revenue. However, in order to gain more revenue, you need to take more risks. You should carefully calculate the risk and balance it against revenue beforehand, or you will pay a high price for foolish investment bet.10)Which one is more important to the growth of the financeindustry, innovation or regulationBased on the text, both innovation and regulation are vital to the healthy growth of the finance industry. Without innovation, investors have fewer places to gain returns on their money and those seeking money would have much more difficulties in obtaining it. Thus innovation boosts the rapid growth of finance industry and brings benefits to morepeople both in developed countries and developing countries.However, innovation without proper regulation, such as the securities that no one knows how to exactly measure their risk, could lead the growth of the finance industry to a disastrous end.2. Fill in each blank of the following sentences with one of the phrases in the list given below:1)The government has taken many measures to bring down theprices of oil.2)Employees are asked to keep quiet about their year-endbonus.3)Regulators demand the monopoly company to split into smallerentities.4)It’s reported that China Telecom plans to spin off itsnetwork services unit in HK.5)The traffic had seized up for miles because of the accident.6)According to those representatives, new forces are at workin the refining industry.7)We shall never know how she managed to acquire her promotion;there is no way to account for it.8) A nationwide law aimed at stamping out passive smoking inpublic spaces in Switzerland came into force on Saturday.9)Innovations will bring about dramatic changes in thisindustrial sector.10)I would say that, on balance, it hasn't been a bad year.3. Match the terms in column A with the explanations in columnB:A B1) liquidity crisis a) a bank that provides checking accounts,savings accounts, and moneymarket accountsand that accepts time deposits. 62) leveraged buy-out b) a company issues common stock or shares tothe public for the first time. 53) credit crunch c) the situation in which a business experiences alack of cash required to grow the business, payfor day-to-day operations, or meet its debtobligations when they are due, causing it todefault. 14) over-the-counter securities d) the acquisition of another company usinga significant amount of borrowed money(bonds or loans) to meet the cost ofacquisition. 25) initial public offering e) a financial institution that assists individuals,corporations and governments inraising capital by underwritingand/or acting as the client'sagent in the issuance ofsecurities. 86) commercial bank f) an aggressively managed portfolio ofinvestments that uses advanced investmentstrategies such as leveraged, long, short andderivative positions in both domestic andinternational markets with the goal ofgenerating high returns. 9 7) stress test g) a sharp increase in the interest rates and astrong decrease in allocated credits. 38) investment bank h) a process that measures whether oneinstitution has adequate capital and/or assetsto respond effectively to various, adversescenarios usually presented by a computerprogram. 79) hedge fund i) securities traded in some context other than ona formal exchange such as the NYSE, etc. 410) risk management j) the identification, assessment, andprioritization of risks followed by coordinatedand economical application of resources tominimize, monitor, and control the probabilityand/or impact of unfortunate events or tomaximize the realization of opportunities. 104.Translate the following into Chinese：在去年信贷危机爆发的时候，联邦的监管者们向国内的各主要金融机构注入了数以百亿计美元，而他们这么做的原因在于这些银行是如此之大以至于官员们担心它们的破产将会拖垮整个金融体系。

Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体（economy），由于它通常是唯一敢于打破经济教科书中每一条例的经济体。

事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它宏观调控的能力（its capacity for macro-economic control）。

为什么中国市场经济体系奏效？（market economic system）目前，欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定（regulations），走向宏观调控。

但问题更加紧迫（the question has a new urgency）。

中国看上去最能驾驭（navigate）七十年内最糟的经济滑坡（downturn）。

在危机中，中国官员既能吸取像西方同行（counterparts）的传统市场工具，也能吸取中国市场经济体系的积累经验（arsenal）。

去年早期，由于房地产市场（housing market）过热，中国官员仅命令银行削减房贷（cut back on housing loans），然后随着房屋销售量下降（fall），他们提供类似更低的房屋购置税（lower taxes on home purchases）。

最近几周，他们展开类似西方的经济救援行动（launch economic rescue efforts），其中包括价值6000亿的大计划以增加政府开支和大幅利率削减（ramp up government spending）（big interests cuts）。

但同时，他们也发布在西方国家眼里是不合理的干涉的命令，例如，上周中国官员召集包括钢铁建筑等行业的国有行业并购（buy up）国内外新资产（at home and abroad）以积极（actively）发挥在经济中的作用。

曾把中国宏观调控视为不成熟经济的弊病（immature economy），现在是稳定的保障（bulwark of stability）。

Unit1BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussSuggested answer1.While Andrea works for a fashion magazine,she doesn’t have a strong sense of fashion andwears wrong clothes.2.No.She thinks it is pointless to change herself just because of a job.3.Yes.When Miranda is choosing a belt,Andrea laughs and refers to fashion as“stuff.”4.Miranda criticizes Andrea’s clothes by illustrating the application of the cerulean color in thefashion world.Miranda is a professional woman with a great influence in the fashion world, but she is fastidious about her subordinates.5.Here are some suggestions for a newcomer:•Get familiar with the job and working process;•Learn from other excellent colleagues;•Try his or her best to meet bosses’high requirement;•Do more and talk less.TranscriptAndrea:Miranda?Miranda:Are you there?Andrea:I’m about to walk in.I’ll call you as soon as…Hello?Emily:While you’re out...Andrea:Hi.Emily:Miranda needs you to go to Hermes to pick up25scarves we ordered for her.... Andrea:Okay.Emily:Cassidy forgot her homework at Dalton.Pick that up.Miranda went out to meet with Meisel,and she will want more Starbucks when she gets back.Hot Starbucks. Andrea:Can you just repeat that first...Hello?Emily:Oh,my God.What took you so long?I have to pee!Andrea:What?You haven’t peed since I left?Emily:No,I haven’t.I’ve been manning the desk,haven’t I?I’m bursting.Andrea:Oh,hi.Emily:You do coat.Do the coat!Andrea:Okay.Emily:Now,be prepared.The runthrough is at12:30.People are panicking,so the phone is going to be ringing off the hook.Andrea:The ru...The run-through.Right.Emily:Yes.Editors bring in options for the shoot,and Miranda chooses.She chooses every single thing in every single issue.Run-throughs are a huge deal.I don’tknow why you don’t know that,Andrea.Serena:Okay.Are you ready?Emily:Oh,hi,hi.Right.Well,after the loo,Serena and I are going to lunch.This is her...the new me.Andrea:Hi.Emily:Told you.Serena:I thought you were kidding.Emily:No,quite serious,yeah.I get20minutes for lunch,and you get15.When I come back,you can go.Andrea:Okay.Serena:What exactly is she wearing?Emily:Her grandmother’s skirt.Nigel:Hmm.Corn chowder.That’s an interesting choice.You do know that cellulite is one of the main ingredients in corn chowder.Andrea:So none of the girls here eat anything?Nigel:Not since two became the new four and zero became the new two.Andrea:Well,I’m a six.Nigel:Which is the new14.Andrea:Oh.Shoot.Nigel:Oh,never mind.I’m sure you have plenty more polyblend where that came from. Andrea:Okay.You think my clothes are hideous.I get it.But,you know,I’m not going to be in fashion forever...so I don’t see the point of changing everything about myselfjust because I have this job.Nigel:Yes,that’s true.That’s really what this multibillion-dollar industry is all about anyway,isn’t it?Inner e on.Miranda’s pushed therunthrough up a half an hour.Andrea:Mmm!Nigel:She’s always15minutes early.Andrea:Which means?Nigel:You’re already e.Andrea:Shoot!Nigel:Excuse me.Mr.Ravitz.Ravitz:Nigel.Issue going well?Nigel:Oh,yes.Our best September ever.Ravitz:Great.Heard Miranda killed autumn jackets and pulled up the Sedona shoot.What’s that costing me?Nigel:About300,000.Ravitz:Must have been some lousy jackets.Irv Ravitz.Nigel:Oh,I’m sorry.This is Andrea Sachs,Miranda’s new assistant.Ravitz:Congratulations,young lady.A million girls would kill for that job.Nigel:Bye-bye.Andrea:Hmm?Nigel:Chairman of Elias-Clarke,Irv Ravitz.You know what they say?Tiny man,huge ego.Miranda:No.And I’ve seen all this before.Woman:Theyskens is trying to reinvent the drop waist,so actually it’s...Miranda:Where are all the other dresses?Woman:We have some right here.Nigel:Stand,watch and listen.Woman:And I think it can be very interesting...Miranda:No,no,I just...It’s just baffling to me.Why is it so impossible to put together a decent run-through?You people have had hours and hours to prepare.It’s just soconfusing to me.Where are the advertisers?Woman:Oh,we have some pieces from Banana Republic.Miranda:No,we need more,don’t we?Oh.This is...This might be...What do you think of...Nigel:Yeah.Well,you know me.Give me a full ballerina skirt and a hint of saloon and I’m on board.Miranda:Hmm.But do you think it’s too much like...Nigel:Like the Lacroix from July?I thought that,but no,not with the right accessories.It should work.Miranda:Where are the belts for this dre...Why is no one ready?Woman:Here.It’s a tough call.They’re so different.Miranda:Hmm.Something funny?Andrea:No.No,no,no.Nothing’s...You know,it’s just that both those belts look exactly the same to me.You know,I’m still learning about this stuff and,uh... Miranda:This...stuff?Oh.Okay.I see.You think this has nothing to do with you.You go to your closet and you select...I don’t know...that lumpy blue sweater,for instance,because you’re trying to tell the world that you take yourself too seriously to careabout what you put on your back.But what you don’t know is that that sweater isnot just blue.It’s not turquoise.It’s not lapis.It’s actually cerulean.And you’realso blithely unaware of the fact...that in2002,Oscar de la Renta did a collectionof cerulean gowns.And then I think it was Yves Saint Laurent wasn’t it...whoshowed cerulean military jackets?I think we need a jacket here.Nigel:Mmm.Miranda:And then cerulean quickly showed up in the collections of eight different designers.And then it,uh,filtered down through the department stores and then trickled ondown into some tragic Casual Corner where you,no doubt,fished it out of someclearance bin.However,that blue represents millions of dollars and countless jobs...and it’s sort of comical how you think you’ve made a choice that exempts youfrom the fashion industry when,in fact,you’re wearing a sweater that was selectedfor you by the people in this room...from a pile of stuff.Part TwoWarm-up Activities1.What do you know about Hillary Clinton?Early life and education:Born on October26,1947in Chicago,Illinois.She graduated from Wellesley College in May1969and earn her J.D.from Yale Law School in1973.Marriage and family:Moved to Arkansas,marrying Bill Clinton in1975.In February1980,she gave birth to their daughter Chelsea.Political orientation:Republican before1968.Democratic from1968.Roles in politics:First Lady of Arkansas(January11,1983—December12,1992),First Lady of the United States(January20,1993—January20,2001),United States Senator from New York (January3,2001—January21,2009),67th United States Secretary of State(January21, 2009—February1,2013).Electoral history:Running in the2008Democratic presidential primaries,Hillary Clinton won far more primaries and delegates than any other female candidate in American history,but narrowly lost the nomination to Obama.On April12,2015,Clinton formally announced her presidential candidacy via email.However,she was defeated by Donald Trump in the November8, 2016presidential election.e one sentence to explain the following terms.Secretary of State:The Secretary of State,appointed by the President with the advice and consent of the Senate,is the President’s chief foreign affairs adviser.The Senate:The U.S.Senate is the upper legislative chamber in the federal government,with just 100members,two senators from each state.The House of Representatives:One of Congress’s two chambers,proportionally representing the population of the50states,to pass federal laws by introducing bills and resolutions,offering amendments and so on.PR:Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Thesis statement:The negative and unfair commentary on Hillary’s dressing style results from the huge disparity between how men and women are judged according to how they dress. Heading for Part I(Paragraphs1to2):Introduction of the topic:the commentary on Hillary’s wardrobe.Heading for Part II(Paragraphs3to6):Different views towards men and women’s dressing,and power dressing.Heading for Part III(Paragraphs7to8):Conclusion:the root cause of dress prejudice against women.2.Read the text through quickly and answer the following questions.1)The author uses cause-and-effect method focusing on the causal analysis of causes or reasons.2)The author uses the method of contrast to present different views towards men and women toexplain the political fashion.3)The author is opposed to the commentary that Hillary wears more power suits and is lessfeminine.4)The author wants to illustrate popular criticisms against Hillary’s wardrobe.5)If a female politician doesn’t know how to dress like a lady,she’s lampooned,shamed,andher ideas are ignored.However,if she wears“distracting clothing”or spends too much money,she’s seen as silly.II.Reading for specific informationKey1.F2.F3.T4.F5.TIII.Reading and making interpretationsSuggested answer1.People usually don’t talk about dress fashion of male politicians although they outnumbertheir female counterparts,except once when Obama showed up in light yellowish-brown in a news conference.2.People seldom focus their attention on male politicians’dressing since they usually wear theformal suit,symbolizing power and advantage in politics,which help their thoughts receive more attention and thus be likely to be more acceptable.However,the first ladies’trivial matters such as dressing will draw much attention because they don’t need to deal with important issues like their husbands.3.Although the first ladies are expected to be in fashion clothes,they had better not go shoppingby themselves,which is believed improper for their status.4.However,male politicians only need to wear the suit in order to display the power given bythe society.5.Different criteria for evaluating male and female politicians’dress represent a type of genderdiscrimination against women,which is firmly established in our society.Part ThreeText IIComprehension CheckI.Reading for specific informationKey1.It is difficult to specify clear business casual standard to enforce professionalism withouthurting productivity.2.In part business casual causes confusing attire standard.Also the situation gets out of controlwhen business casual is allowed and the quality of work is not as good as expected.3.They trust employees to use good judgment,inspire them to think more openly,andencourage camaraderie.4.The author presents different attitudes towards business casual by contrasting some strict ruleswith some more lenient ones.5.Dress policies may provoke racial and gender discrimination.6.The dress style may lead to stereotypes.Impression management is important in companies. II.Reading and making interpretationsKey1.When it is hotter and hotter in the summer,employees’attire is more and more casual.Employers are striving to set a standard of dress which can ensure that employees work athigh efficiency,and that they display professional qualities.2.It is more likely that the younger employees,mostly millennials,violate the attire rules,whichwould offend the older traditionalists who grew up during WW II.The latter always wear formal attire with ties and skirts in companies.3.Because different companies have different dress codes,a considerable amount ofinappropriateness and embarrassment in dressing style will occur in social situations.4.Job interviewees will be more and more perplexed by the uncertainty about the dress code.They find that they seem to be more serious and boring if they attend an interview in a more casual workplace,wearing the traditional suit.Part FourText IIIQuestions for group discussionSuggested answer1.Culture and fashion have a strong connection and both keep influencing each other.Theauthor uses some examples in Chinese history to explain it.For example,during the Song and Ming dynasties because of the intensity of the feudal ideology,the patterns of dress and adornment gradually became conservative whereas by influence from western cultures,the designs were more fitting and practical from late Ming.2.One of the Chinese dresses getting attention from the fashion community is the cheongsam.3.More information can be found below from People’s Daily Online.How Should Chinese Culture“Go Out”?Chinese culture’s“going out”has become an important national cultural strategy.However, according to Annual Report of China’s Foreign Trade in Culture2012,export of Chinese cultural products only accounts for30percent of the import of cultural products.How should Chinese culture go out?NPC deputies and CPPCC members gave their answers.What is the core competitiveness of Chinese cultural products?Chen Zhilin,a deputy to the National People’s Congress,President of Sichuan Dramatists Association,talked about his experience:“Two years ago,I led my art troupe to visit Europe.We had more than70stages in four months.Chinese culture is welcomed and loved by local people not by chance.It is the uniqueness and connotation of Chinese culture that wins respect from foreigners.Performance that embodies our values and cultural system is of top priority.”Prof.Liu Yuening,a member of the CPPCC,vice-chairman of Overseas Returned Scholars Association,and a noted Dulcimer player with Central Conservatory of Music,shared his ideas as to what cultural products China needs.First of all,they ought to show the spirit of the Chinese people and connotation of Chinese culture vividly.Secondly,the products need to conform to human values and universal aesthetic standards.It would be better if the products cater for foreign viewers’habit and taste.“We have been in the new era when the need for systematic research of our own culture is pressing,”said NPC deputy Ling Jiefang,“In addition,we would borrow ideas from the West,which helps promote our own culture.”Dilemma:tradition and modernityMany Chinese and foreign polls have shown that elements of traditional Chinese culture,for example Confucius,Kung Fu and porcelain are regarded as symbols of Chinese culture for quite a long time.How to let the world know more about Chinese culture in modern times has become a dilemma of the current Chinese culture’s going out.Liu Yuening said:“The understanding and exchange of any form of culture is not done overnight.A long-term mechanism for disseminating Chinese culture is needed,at the same time innovation with a modern perspective is encouraged as well.Chinese culture is a treasure rather than a burden to Chinese people in modern times.”The TV drama Legend of Zhenhuan’s landing on the U.S.sparked heated debate.“The exploration needs a period of time,during which all kinds of culture products can express freely,”said Ling Jiefang,“No cultural brand is established yet for Chinese culture’s going out.An overall and systematic research is urgently needed.”People-to-people exchange boostsInnovation is mentioned by almost every NPC deputy and CPPCC member when talking about Chinese culture’s going out.Liu Yuening has just finished her Chinese Spring Festival Concert held in Switzerland.She said,“The concert was a commercial operation that won positive good response.Tickets were sold to local people who are interested in Chinese music.”She appeals to set up a fund aiming to support those musicians going out and people-to-people cultural exchanges.Chen Zhilin believes that with the help of local directors,local scene designers and local service departments,traditional Chinese stories and traditional opera would be better understood by local people.The way of blending the West and East helps improve the effect of Chinese culture’s going out.(source:/pc/12_1/2013—03/13/content_1782175.htm)Part FiveLanguage FocusI.Word familyNoun Verb Adjective Adverb identity/identification identify identifiable/ access/accessibility access accessible accessibly Conception conceive conceivable conceivably Discrimination discriminate discriminatory/Coordination coordinate coordinated/Fill in the blanks with the words above.1.conceived 4.access7.accessible10.coordinated2.identifiable 5.discrimination8.inconceivable3.coordination 6.identification9.discriminateII.Idioms,phrasal verbs and fixed expressions1.for 4.out7.in10.out2.for 5.off8.with3.to 6.down9.throughIII.Collocations1.introduced 3.rules 5.enforce2.concrete/solid; 4.ensure 6.evidenceaboutplete the following sentences with the words and phrases given in the box.1.embarked 5.when it comes to9.overall13.motif2.look the part es to mind10.rendered14.wrestling3.chill prises11.push the envelope15.requisite4.permeated8.encompasses12.run the gamutComprehensive PracticeI.Translate the following into English,using the words and phrases from the texts. Suggested answer1.Friends,family and neighbors are often baffled about who to call for help in the event of suchan emergency.2.The Republican and Democratic parties have the same objectives in anti-terrorist issues,butreached by different pathways.Great odds are that they have become two sides of the same coin,opposing and compromising with each other.3.The ratings of occupations are based,in part,on levels of education.Therefore,it is likely theconnection between educational difficulties experienced by adolescents with disabilities and occupational aspirations play an important role in understanding the research results.4.It is no secret that financial crises in Asia undercut demand for oil so rapidly that pricesplunged for a time below$10a barrel,prompting production cuts and the cancellation of several exploration projects.5.Following some early negative media coverage and social media backlash,Zara’s parentcompany Inditex—the ninth largest retailer in the world,and the biggest apparel company, issued an apology.II.Translate the following into Chinese.Suggested answer约翰·莫利在著作《穿出成功》中没有断言何为穿着品位的优劣。

Chapter 1 A How China Works Class_______ No._____ Name_________ Score ______I. Write down English phrases and expressions according to the given Chinese.（每小题4分，本小题共20分）1)削减房贷2)大幅提升盈利能力3)资金密集型行业4)支撑经济增长5)进行民意测验6)遭遇信贷危机II. Translate the first sentence into English and the second sentence into Chinese, using the phrases provided as the clue. （每句6分，本小题共12分）1)让农民变成(turn…into…)拥有土地的消费者可以长时期(go a long way toward…)大大推进创造一个消费型的社会，让中国减少对出口的依赖，让世界经济重获平衡(rebalancing…)。

2)While the yuan did fall a bit in recent months, most economists believe Beijing willcontinue to allow a modest appreciation, weighing its need for export competitiveness against the world’s need for more balanced trade flows.III. Read the following passages and finish the exercises followed. (1-4每空1.5分；5-16每空1分；本小题共18分)答案1___2____3____4___ 5___6___7___8___ 9___ 10___11___12___ 13___14___15___16___Passage ALatin America’s second-largest economy has emerged as a powerful exporter••••••The shift in production at Siemens(from China to Mexico) is part of a little publicised manufacturing revolution in Mexico taking place across a range of industries from cars and aircraft to refrigerators and computers. For the first time in a decade, Latin America’s second-largest economy has become a credible competitor to China.During the first half of this year, Mexico accounted for 14.2 per cent of manufactured imports into the US, the world’s largest importer. In 2005, Mexico’s share was just 11 per cent. Surprisingly, China, which gained huge chunks of the US import market for many years, has started to lose ground. From a high of 29.3 per cent of the total at the end of 2009, it has now shrunk to 26.4 per cent.While winning a bigger slice of the US market, Mexico has diversified its customers. A decade ago, about 90 per cent of the country’s exports went to the US. Last year, that figure fell to less than 80 per cent. Suddenly, it seems, Mexico has become the preferred centre of manufacturing for multinational companies looking to supply the Americas and, increasingly, beyond. Today, Mexico exports more manufactured products than the rest of LatinAmerica put together.The result of this turnround can often seem counter-intuitive. Chrysler, for example, is using Mexico as a base to supply some of its Fiat 500s to the Chinese market. During last year’s inauguration of the US company’s $500m investment in Mexico, Felipe Calderón, the country’s president, told the nation: “I think it is the first time that a Mexican vehicle, at least in recent times, is to be exported to China ... we always thought it was going to be the other way around.”••••••Mexico’s new-found competitiveness has become so clear that Marco Oviedo of Barclays co ncludes: “After lagging Chinese manufacturing exports for a decade, Mexico has taken the lead post-2008-09. We believe this change is likely to be structural and persistent.”Go back to the beginning of the century and none of this seemed possible. Back then, as China burst on to the global stage following its accession to the World Trade Organisation in 2001, Mexico seemed to be in serious trouble.For much of the rest of Latin America, China was a voracious customer of agricultural and mineral commodities. By contrast, Mexico saw China as an unstoppable competitor that produced exactly the same sorts of cheap manufactured goods at a tiny fraction of the cost.Against that backdrop, it is hardly surprising that Mexico was the last WTO member to vote for Chi na’s accession –a vote that it gave only after a long and bitter negotiation.But several important shifts have taken place since then that have improved Mexico’s comparative advantages, giving it a new and dynamic role as a global manufacturer. The first is that Mexico has embraced trade and openness like few other countries in the world.Its free trade agreements with 44 countries – more than twice as many as China and four times more than Brazil –have given companies based in Mexico the ability to source parts and inputs from a wide range of nations, often without paying duty.Partly as a result, the sum of Mexico’s imports and exports as a percentage of its gross domestic product, a strong indicator of openness, rose to 58.6 per cent in 2010. In the case of China, it was 47.9 per cent, and just 18.5 per cent in the case of Brazil. HSBC in Mexico City estimated recently that the figure for Mexico could increase to as much as 69 per cent this year.There is also an increased confidence inspired by agreements, particularly the 1994 North American Free Trade Agreement, which binds Mexico with the US and Canada. “Nafta creates a rule of law, which is not perceived to be a particularly Mexican concept ... it forces you to do what is right, and to do it for eve r, ” says Luis de la Calle, an economist and trade expert who helped negotiate Nafta for Mexico.As if to prove the point, Mr de la Calle devised an unorthodox index based on how many alphabetical letters appear about a given country in the US Trade Repres entative’s annual report on barriers to US exports and investment, divided by US exports to that same country. Last year, from a list of 22 countries, Mexico beat Canada to the top place of best-behaved countries. Pakistan was the worst offender and China was 10th worst.. . .Of course, Mexico is not without its problems. While the country is making strides in its attempts to diversify, it is stillheavily beholden to the ups and downs in the US.But perhaps the most alarming concern of foreign investors and the general population alike is the deterioration in security.The murder rate has almost tripled to about 22 per 100,000 inhabitants from just over eight when Mr Calderón declared an all-out offensive against the country’s drug cartels at the end of 2006. The war, which has claimed at least 55,000 lives over the past six years, has dominated headlines about Mexico as the press reports on a seemingly endless flow of horror stories involving beheadings, kidnappings and massacres.This year, it also prompted the US state department to issue a travel advisory telling US citizens to put off “non-essential travel” to many areas of Mexico, and warning that nearly half of the country’s 31 states are so dangerous that travellers should avoid them if possible.So far, the violence has had little impact on multinationals, which generally operate in safe industrial parks around the country. But there are no guarantees that organised crime will not start to try to extort large foreign companies in the future – and in the same way it has been doing with smaller, domestic companies.Until that happens, foreign companies continue to eye Mexico – in part because China has not turned out to be quite the manufacturing nirvana that it once appeared. While executives long complained of Chinese red tape and the threat to intellectual property there, they were willing to balance those risks against cheap labour and transport.But rising wages and higher fuel prices have made it increasingly expensive to export from China to the US market. This is all to Mexico’s advantage. In 2009, Mexico overtook South Korea and China to became the world’s leading producer of flatscreen television sets. The bulkier the item, the more Mexico makes sense. According to Global Trade Atlas, the country is also the leading manufacturer of two-door refrigerators.Thanks to a 2,000-mile border with the US, and extensive rail and road links, it is not only cheap but fast and easy to ship goods north. Shipments from China to the US typically take between 20 days and two months. From Mexico, they take a week at most and usually just two days.For many industries operating in today’s cost-conscious environment, “Made in Mexico” is becoming a serious consideration in their attempts to shorten supply chains, which potentially allows them to cut costs because quicker delivery times mean that they can minimise the amount of money invested in inventories. As Bruno Ferrari, Mexico’s economy minister, told the Financial Times recently: “The proximity that Mexico offer s industry allows companies to reduce their financing costs.”Rising labour costs in China have presented Mexico with an additional opportunity. According to HSBC, Mexican wages were 391 per cent higher than those of China a decade ago. Today, they are just 29 per cent more. Experts predict that Chinese wages will even overtake those of Mexico within five years.Mr de la Calle argues that demographics are behind this. While China is experiencing a squeeze in its working-age population.By contrast, more tha n half Mexico’s 112m population is under 29, so there will be an abundance of cheap labour until at least 2028. “Right now, you have to look at Mexico and conclude that it has the best demographics in the world,” says Mr de la Calle.At the same time, Mexi co’s plentiful working population is becoming more skilled. According to Unesco, the number of engineers, architects and others in disciplines related to manufacturing graduating from Mexican universities hasrisen from almost 0.4 per 1,000 people in 1999 to more than 0.8 today. To set that in a regional context, the number for the US over the same period has remained roughly flat at 0.6 per 1,000.Skilled workers are providing an increasingly attractive environment for high-tech companies – Mexico has in recent years become a world leader in the production of computers and mobile telephones – as well as for car companies, almost all of which are now using Mexican engineers to design parts.. . .Questions 1)-4) are based on the above passage.1). Do you know who is the largest economy in Latin America?A. USAB. MexicoC. ArgentinaD. Brazil2). What was true at the beginning of the century?A. Mexico joined the WTO in 2001.B. China joined the WTO in 2001.C. China's labour cost was higher than Mexico back then.D. Some things happened then impaired Mexico’s comparative advantages.3). Which of the following is not a consequence of Mexico's "embracing trade and openness like few other countries in the world"?A. Free trade agreements reduced costs for companies to do business.B. Mexico's international-trade-to-GDP ratio has risen sharply.C. Openness to the world creates a rule of law.D. Red tape and threat to intellectual property emerged.4). Which of the following is Mexico's advantage over China?A. public security situationB. highly dependent on USC. higher rate of working-age populationD. all of abovePassage BVladimir Putin was on course last night to win the expected first-round v ictory in Russia’s presidential election. But this is not business as usual. The middle-class protests of recent weeks show that politics, after a 12-year slumber, have reawoken. Just months ago, it was assumed Mr Putin could be back for two more presidential terms. Instead, yesterday’s poll marks the beginning of what is in all probability his final six-year term; the beginning of the end of the Putin era.Two big questions remain. One is whether Mr Putin will even complete the full six years of the coming term. The second is whether the Putin “system”, even if in modified form, will survive under a new leader from within the ruling group, or whether it will sooner or later give way to something new – in an orderly or disorderly way.What is clear is that M r Putin’s popularity is in decline. Pre-election polls suggested he now enjoys less than 50 per cent support in Moscow and St Petersburg, Russia’s political capitals. His base remains stronger in rustbelt cities and the countryside. But even there, focus group research and anecdotal evidence suggest creeping disillusionment.The discontent is not, primarily, economic. Russians live far better today than when Mr Putin became president 12 years ago, thanks to soaring oil prices. Working-class Russians are often more reliant on the state for jobs and benefits, and so less ready to go on to the streets. But they share many middle-class concerns: rampant corruption, official cronyism, lack of representation and legal protections. The surge in living standards that once anaesthetised them against these downsides of Putinism has slowed. And barring further, unlikely, oil price rises, Russia’s growth outlook is today less rosy.A decline in Mr Putin’s popularity has important implications. Broad support from ordinary Russians has been thefoundation of his authority. It enabled him to consolidate the elites – oligarchs, security services, senior bureaucrats – who run Russia in the absence of real democratic institutions. If his support wanes further, the elites could fracture and start promoting alternative candidates, with unpredictable consequences.One potential way to resuscitate Mr Putin’s popularity would be to tackle Russians’ concerns over corruption and rule of law head-on, and to conduct economic reforms to stimulate investment and growth. Those things are challenging. But Russia has detailed liberalising plans drawn up, and resources to cushion the social impact. It has six years in which it could start modernising what is now a middle-income country, and prepare it for genuinely free presidential elections in 2018. It could be done.More likely, sadly, the regime will attempt to buy popularity with a spending spree that, with Russia’s budget already requiring oil at $120 a barrel to break even, could threaten its hard-won fiscal stability. Real reform threatens vested interests around Mr Putin. We can only hope the returning president is sincere, at least, in claiming the Kremlin does not plan a post-election crackdown on opposition.In response, the west must tread a fine line. It should continue to entice Russia to be a responsible member of the international community, drawing it into institutions such as the World Trade Organisation. But it should not hesitate to target officials involved in abuses such as the death of the lawyer Sergei Magnitsky. It should engage with the liberal opposition, but avoid heavy-handed “democracy promotion” that would fuel Mr Putin’s unfounded claims that protests against him are a western plot. Without interfering, it should do everything possible to help ensure the Putin era ends not in disorder, but with a calm transition to a more democratic, rules-based future.Questions 5)-8) are based on the above passage.5) According to the author, Russians are discontent with Mr. Putin for all BUTA. Living StandardsB. CorruptionC. CronyismD. Lack of representation and legal protections6) According to the passage, to regain his popularity, Mr. Putin should do all EXCEPTA. Penalize corruptionB. Suppress protesting activitiesC. Stimulate investmentD. Improve the rule of law system7) According to the author, between Russia and the west, which of the following descriptions is correct?A. Russia was not considered to be a responsible member of international affairs.B. Russia was not a member of the World Trade Organisation yet.C. The west once irritated Mr Putin with its heavy-handed “democracy promotion” .D. All of the above8) According to the passage, which of the following statements is INCORRECT?A. Mr Putin will probably end his presidential term in only six years.B. Mr. Putin's popularity in central cities has declined.C. Broad support from ordinary Russians has limited importance for Putin's governance.D. Mr. Putin has considered several protests against him were plotted by the western world.Passage CThe more unequal a society, the greater the incentive for the rich to pull up the ladder behind themWhen the world’s richest countries were booming, few people worried over much that the top 1 per cent were enjoying an ever-growing share of that prosperity. In the wake of a depression in the US, a fiscal chasm in the UK and an existential crisis in the eurozone –and the shaming of the world’s bankers – worrying about inequality is no longer the preserve of the far left.There should be no doubt about the facts: the income share of the top 1 per cent has roughly doubled in the US since the early 1970s, and is now about 20 per cent. Much the same trend can be seen in Australia, Canada and theUK – although in each case the income share of the top 1 per cent is smaller. In France, Germany and Japan there seems to be no such trend. (The source is the World Top Incomes Database, summarised in the opening paper of a superb symposiu m in this summer’s Journal of Economic Perspectives.)But should we care? There are two reasons we might: process and outcome. We might worry that the gains of the rich are ill-gotten: the result of the old-boy network, or fraud, or exploiting the largesse of the taxpayer. Or we might worry that the results are noxious: misery and envy, or ill-health, or dysfunctional democracy, or slow growth as the rich sit on their cash, or excessive debt and thus financial instability.Following the crisis, it might be unfashionable to suggest that the rich actually earned their money. But knee-jerk banker-bashers should take a look at research by Steven Kaplan and Joshua Rauh, again in the JEP symposium. They simply compare the fate of the top earners across different lines of business. Worried that chief executives are filling their boots thanks to the weak governance of publicly listed companies? So am I, but partners in law firms are also doing very nicely, as are the bosses of privately owned companies, as are the managers of hedge funds, as are top sports stars. Governance arrangements in each case are different.Perhaps, then, some broad social norm has shifted, allowing higher pay across the board? If so, we would expect publicly scrutinised salaries to be catching up with those who have more privacy –for instance, managers of privately held corporations. The reverse is the case.The uncomfortable truth is that market forces – that is, the result of freely agreed contracts – are probably behind much of the rise in inequality. Globalisation and technological change favour the highly skilled. In the middle of the income distribution, a strong pair of arms, a willingness to work hard and a bit of common sense used to provide a comfortable income. No longer. Meanwhile at the very top, winner-take-all markets are emerging, where the best or luckiest entrepreneurs, fund managers, authors or athletes hoover up most of the gains. The idea that the fat cats simply stole everyone else’s cream is emotionally powerful; it is not entirely convincing.In a well-functioning market, people only earn high incomes if they create enough economic value to justify those incomes. But even if we could be convinced that this was true, we do not have to let the matter drop.This is partly because the sums involved are immense. Between 1993 and 2011, in the US, average incomes grew a modest 13.1 per cent in total. But the average income of the poorest 99 per cent – that is everyone up to families making about $370,000 a year – grew just 5.8 per cent. That gap is a measure of just how much the top 1 per cent are making. The stakes are high.I set out two reasons why we might care about inequality: an unfair process or a harmful outcome. But what really should concern us is that the two reasons are not actually distinct after all. The harmful outcome and the unfair process feed each other. The more unequal a society becomes, the greater the incentive for the rich to pull up the ladder behind them.At the very top of the scale, plutocrats can shape the conversation by buying up newspapers and television channels or funding political campaigns. The merely prosperous scramble desperately to get their children into the right neighbourhood, nursery, school, university and internship –we know how big the gap has grown between winners and also-rans.Miles Corak, another contributor to the JEP debate, is an expert on intergenerational income mobility, the question of whether rich parents have rich children. The painful truth is that in the most unequal developed nations – the UK and the US – the intergenerational transmission of income is stronger. In more equal societies such as Denmark, the tendency of privilege to breed privilege is much lower.This is what sticks in the throat about the rise in inequality: the knowledge that the more unequal our societies become, the more we all become prisoners of that inequality. The well-off feel that they must strain to prevent their children from slipping down the income ladder. The poor see the best schools, colleges, even art clubs and ballet classes, disappearing behind a wall of fees or unaffordable housing.The idea of a free, market-based society is that everyone can reach his or her potential. Somewhere, we lost our way.Questions 9)-12) are based on the above passage.9) In which developed country we cannot observe a widening income gap?A. UK.B. Canada.C. Australia.D. Germany.10) Why should we care about the widening income gap, according to the writer?A. It implies that the gains of the rich are ill-gotten.B. It means the old-boy network is too strong a vested interest.C. It might result in envy or dysfunctional democracy.D. It is a result of slow growth as the rich sit on their cash.11) What is not a cause for the widening income gap?A. Chief executives of large companies are being paid too much.B. Technological changes favor the highly skilled.C. Winner-take-all markets are emerging.D. Globalisation.12) What is the "painful" conclusion drawn by the JEP resaerch by Steven Kaplan and Joshua Rauh?A. Income gap is small in France, Germany and Japan.B. Intergenerational income mobility has something to do with income equality.C. Intergenerational transmission of income is higher in developed countries.D. A free, market-based society is the best system to reduce the gap.Passage DUS regulators are investigating the hiring practices of JPMorgan Chase in Hong Kong, in a move that could cast an unflattering light on the relationships between Wall Street banks and the sons and daughters of Chinese government officials.JPMorgan disclosed in a recent regulatory filing that it has received a request from the US Securities and Exchange Commission “seeking information and documents relating to, among other matters, the firm’s employment of certain former e mployees in Hong Kong and its business relationships with certain clients”.A person familiar with the investigation said that it involves the bank’s hiring of Tang Xiaoning, son of a former Chinese banking regulator who is now chairman of the state-owned China Everbright Group, and Zhang Xixi, the daughter of a Chinese railway official.A Beijing-based spokesperson for JPMorgan said the bank was fully co-operating with the US authorities but declined to comment further.The investigation is likely to cause consternation on Wall Street and in the corridors of power in China, where hiring the sons and daughters of prominent politicians or business leaders is considered de rigueur as part of a system that places heavy emphasis on “guanxi,” or personal conne ctions, as a way of securing new business.In their rush to capitalise on China’s economic growth, virtually all the big Wall Street and European financial institutions with operations in the country have habitually hired “princelings”, as the children of senior Chinese officials are known.Goldman Sachs once hired Jiang Zhicheng, grandson of the former Chinese president Jiang Zemin, for its direct private investment arm, for instance.A senior Chinese official told the FT that the Chinese government had not launched its own investigation into JPMorgan or its hiring practices in the country, but that the revelations are causing concern because the practice of hiring the children of senior officials to work at financial institutions is very common.Some individual Chinese officials are worried their own children could also be named in media reports or in investigations in the US, the senior official said.Two people familiar with the matter confirmed that Tang Xiaoning and Zhang Xixi had previously worked at JPMorgan and that Mr Tang left the company in December 2012. Attempts to reach Mr Tang and Ms Zhang were unsuccessful.A spokesman for the SEC declined to comment on the investigation, which was first reported by the New York Times.US authorities ha ve to date rarely investigated Wall Street’s business practices in China, though a former Morgan Stanley adviser was last year sent to prison after bribing a Chinese official to win lucrative real estate investments for the bank.In recent years, foreign banks are said to have found it increasingly difficult to attract the offspring of the country’s most senior leaders thanks to the rise of a domestic private equity industry that provides lucrative opportunities for Chinese investors with powerful family backgrounds.In private conversations, executives at western banks admit they are now more likely to hire the children of vice-ministers or provincial vice-governors, whereas a few years ago the parents of their recruits were usually minister level or above.The investigation could add to JPMorgan’s recent regulatory woes. The investment bank faces a string of regulatory investigations related to its $6bn “London Whale” trading loss, as well as questions over its commodities and energy businesses.With additional reporting by Kara Scannell and Stephen Foley in New York.Questions 13)-16) are based on the above passage.13) Where is JPMorgan's hiring practices being scrutinized?A. London.B. New York.C. Hong Kong.D. Shanghai.14) Why the investigation is likely to cause consternation?A. Wall Street giants fear being kicked out of China.B. Officials fear being removed from office.C. A social system that emphasizes on “guanxi” might be altered.D. The common business model of hiring princelings might be finished.15) Why is it "increasingly difficult to attract the offspring of the country’s most sen ior leaders"?A. US regulators have been taking actions.B. China's domestic private equity industry is booming.C. Officials are worried that their names might be mentioned on media.D. General Secretary Xi launched a campaigne against “the four winds”.16) JPMorgan is facing with several regulatory woes, except?A "Occupy Wall Street" Movement.B"London Whale" trading loss.C Questions about its commodities and energy businesses.D Hiring practises in Hong Kong.（本小测满分50分，阅读答案不抄到第1页阅读答案横线处者扣2分。

《商务英语阅读》第二版Chapter1-Why-China-Works-（网上私人独家翻译）.Why China WorksA look at bright spots in the recession begins with Beijing, where state control is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。

The construction site of the China Pavilion, host to the World Expo Shanghai 2010By Rana Foroohar | NEWSWEEKPublished Jan 10, 2009From the magazine issue dated Jan 19, 2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook. In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。

事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。

Why does China's market economic system work? Now that the United States and Europe are moving toward macro-economic control—by nationalizing the banking and car industries, and imposing heavy new regulation on the financial industry—the question has a new urgency.China looks like the one best positioned to navigate what may be the worst global downturn in seven decades.为什么中国市场经济体系奏效？目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。

《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。

宏观经济学着眼于经济全局——一幅宏观的画面。

在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。

对宏观经济学的关注是为了从总体上认识并改善经济的运行。

微观经济学则关注宏观画面中的细节。

在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。

我们感兴趣的是这些独立经济单位的行为。

他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。

很少关注消费性支出及其决定因素的实际内涵。

相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。

宏、微观经济学的区别还反映在关于企业投资的讨论中。

宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。

而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。

了解宏、微观经济学的区别并非难事。

在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。

因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。

但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。

在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。

这就是我们在大多数情形下所需了解的一切。

然而，汽车总有出故障的时候。

《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。

宏观经济学着眼于经济全局——一幅宏观的画面。

在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。

对宏观经济学的关注是为了从总体上认识并改善经济的运行。

微观经济学则关注宏观画面中的细节。

在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。

我们感兴趣的是这些独立经济单位的行为。

他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。

很少关注消费性支出及其决定因素的实际内涵。

相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。

宏、微观经济学的区别还反映在关于企业投资的讨论中。

宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。

而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。

了解宏、微观经济学的区别并非难事。

在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。

因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。

但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。

在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。

这就是我们在大多数情形下所需了解的一切。

然而，汽车总有出故障的时候。

商务英语第二版课后答案【篇一：商务英语阅读(第二版) 王关富unit2the_world_economic_forum 课后答案】hanged global realityexercises1. answer the questions on the text:1) what are the features of the two major economies that the world has seen formore than 200 years?one has dominated technological innovation and trade and amassed great wealth. the second—much of it politically under the thumb of the first—has remained poor and technologically dependent.2) how much did low-and-middle-income countries contribute to world growth in 2010?almost half (46%)3) taking a long term view, why is it good news that developing countries are growing fast?as billions of poor people become more prosperous, they will be able to afford comforts their counterparts in the rich world have long considered the normal appurtenances of life.4) what are the worst-case scenarios that europe has so far avoided?a collapse of the euro, a debt crisis that spills from small economies such as greece and ireland to much bigger ones like italy and spain, and bitter social uest in those nations that are having to massage wages down while cutting public budgets.5) why does jim walker think that 2011 will be a “year of reckoning”?because jim walker thinks that the rebound in the us is a mirage created by excessive stimulus. he expects the us to slip into the double dip it dodged in 2010.6) why has the private-sector debt crisis of 2008-2009 morphed into a public-sector debt crisis in 2010-11?it has been the result of the debt and deficits amassed in the process of stimulating economies and bailing out banks during the downturn.7) what are the risks that emerging economies face?a. sharp rise in inflationb. rising oil pricesc. soaring food price8) what did china and india do to cope with inflation and rising food prices? china raised the reserve-requirement ratio;india resorted to diplomatic means when pakistan temporarily cut off some exports of onions to the country.9) how can the disaffection with global capitalism in the developed world be prevented from turning into a backlash against it?it would help if there were mechanisms in place to manage the stresses in the international economy.10) what is the most serious division between countries that policymakers have to contend with?economic disparity2. fill in each blank of the following sentences with one of the phrases in the listgiven below:1) the search for the child sharply today, with almost a third of the volunteers heading home.2) the former federal reserve chairman says there is a risk that the us coulda recession by year’s end.3) the ceo of the firm said that they would traditional labor-intensive products 4) in the aftermath of the financial crisis the group some of its ambitious regional expansion plans.5) toyota motor corp. is offering widespread job buyouts to its us workers for the first time and cutting the workweek at some of its american plants by 10% to falling sales.6) eventually, it must a system that functions on stability, or it will fail and cause an unstoppable breakdown and widespread hardship.7) unfortunately most of the central banks in the world today are still firmly politicians.8) the stock market’s endurance could depend heavily on whether economic and corporate performance remains uncertain, or begins indicating that the economy truly is 9) survivors were encouraged to talk about their horrible experiences to help them 10) other countries—notably australia—have also avoided a bust in their housing markets, and have instead seen prices increases3. match the terms in column a with the explanations in column b:1）double-dip recessiona) a physical substance, such as food, grains, and metals,which is interchangeable with another product of thesame type, and which investors buy or sell, usuallythrough future contracts2) credit ratingb) a measure that examines the weighted average ofprices of foodstuffs, often used as an important factorto assess the cost of living. 3)austerity c) a government policy of deficit-cutting, lower spending,and a reduction in the amount of benefits and publicservices provided, sometimes coupled with increasesreserves each commercial bank must hold to customerdeposits and notes.5）protective tariff e) the part of the economy that is not state controlled,and is run by individuals and companies for profit. 6）beggar thy neighbor f) an expression in economics describing policy thatseeks benefits for one country at the expense of others.such policies attempt to remedy the economicproblems in one country by means which tend toworsen the problems of other countries.7) commodity g) a published ranking based on detailed financialanalysis by a credit bureau, of one’s financi al history, specifically as it relates to one’s ability to meet debtobligations. 8）sovereign-debt crisis h) a crisis in which a national government owes so muchdebt that it is unable to repay or on the edge ofbankruptcy. 9）food-price indexi) a tariff which tries to ban imports to stop themcompeting with local products 10）reserve requirement j) a situation where economic growth slides back tonegative after a short-lived growth and the economymay move into a deeper and longer downturn.4. translate the following into chinese:星期五，世界上20个主要经济体的领导人结束了在这座东北亚首都城市举行的为期两天的峰会。

第1课中国是今年唯一呈现出重大发展的主要经济体（economy），由于它通常是唯一敢于打破经济教科书中每一条例的经济体。

事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它宏观调控的能力（its capacity for macro-economic control）为什么中国市场经济体系奏效？（market economic system）目前，欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定（regulations），走向宏观调控。

但问题更加紧迫（the question has a new urgency）。

中国看上去最能驾驭（navigate）七十年内最糟的经济滑坡（downturn）在危机中，中国官员既能吸取像西方同行（counterparts）的传统市场工具，也能吸取中国市场经济体系的积累经验（arsenal）。

去年早期，由于房地产市场（housing market）过热，中国官员仅命令银行削减房贷（cut back on housing loans），然后随着房屋销售量下降（fall），他们提供类似更低的房屋购置税（lower taxes on home purchases）。

最近几周，他们展开类似西方的经济救援行动（launch economic rescue efforts），其中包括价值6000亿的大计划以增加政府开支和大幅利率削减（ramp up government spending）（big interests cuts）。

但同时，他们也发布在西方国家眼里是不合理的干涉的命令，例如，上周中国官员召集包括钢铁建筑等行业的国有行业并购（buy up）国内外新资产（at home and abroad）以积极（actively）发挥在经济中的作用曾把中国宏观调控视为不成熟经济的弊病（immature economy），现在是稳定的保障（bulwark of stability）。

高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了，它贴在鞋子上、玩具上、服装上，以及为跨国公司制造的其他商品上，世界各地到处可见。

现在真正新鲜的是以中国品牌出售的中国制造的商品。

目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌；其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。

但是正在海外市场上试水的各大先锋公司，很有可能把事情做大。

一些人认为，在创业精神饱满的本地管理层的协助下，或者在一些想在其产品系列里添加新产品的外国公司的协助下，中国商品在极具竞争力的价格的基础上，若把卖点放在产品质量和异国情调上，那末10 年之内，中国品牌将一个一个地走向全球。

总部在香港的广告公司中国精信（Grey China）的执行董事陈一木丹（Viveca Chan）说：“如果世界上只有一个国家具备创立全球品牌的潜力，那么这个国家就是中国。

”短期之内，中国商品最有希望打入国际市场的当属中草药和特色食品，当然也包括那些体现中国浪漫并具有异国情调的产品，例如化妆品、时装和音乐作品。

中国总部设在上海的泰勒·娜尔森·索福瑞（Taylor Nelson Sofres）市场调研公司的中国区总经理Kevin Tan 说：“与中国相联系的神秘色彩还有许多。

化妆品是种靠形象推销的产品，假如你要做化妆品，你会一下子就发现，中国化妆品来头不小。

”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌，也包括家用电器等具有品牌潜力的产品，它们都能以竞争性的价格提供高品质的产品。

这些中国品牌中的一部分，最终将会通过合资、兼并和收购的途径走向国际市场。

而对于合资双方中的外国投资者来说，这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体，同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。

整个20 世纪90 年代，“中国品牌”这个概念一直在发育着，而目前在国内受到的重视更大了。

《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。

宏观经济学着眼于经济全局——一幅宏观的画面。

在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。

对宏观经济学的关注是为了从总体上认识并改善经济的运行。

微观经济学则关注宏观画面中的细节。

在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。

我们感兴趣的是这些独立经济单位的行为。

他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。

很少关注消费性支出及其决定因素的实际内涵。

相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。

宏、微观经济学的区别还反映在关于企业投资的讨论中。

宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。

而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。

了解宏、微观经济学的区别并非难事。

在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。

因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。

但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。

在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。

这就是我们在大多数情形下所需了解的一切。

然而，汽车总有出故障的时候。

Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2)Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3)Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn ’ t mean a strong Europe abroadBecause. the E.U.may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4)What do Critics think of the selection of Herman Van Rompuy and CatherineAshton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means thegrouping will have to reconcile itself to five years of underperformance.5)What can be listed as E.U. ’ achievements in the years around 1980s accordingto the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit formurderous rivalries.6)In what way can Europe realize its own dreams and those of others accordingto the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges inadmitting its forces in Afghanistan are there to fight, not to be humanitarianworkers in uniform ?Becauseone of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the longhaul.th century?8) What roles did Germany play in Europe in the 20For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U.and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’ s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2.Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1)China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2)In the recent crisis no banks could manage to bail out the companies in financialpressure.3)In terms of the information from the Universe he is apathetic and sometimesirritable, he is like an ostrich sticking his head in sand .4)It will be up to the board to decide if the CEO should be removed.5)All our hopes rest upon the arrival of the shipment.6)The plan has already been worked out, and could be put into operation at amoment's notice.7) The whole machinery of civilization will break down if this doctrine wins in thewar.8)His remarks hit home when he said that we did not work enough.9)Some analysts suspected that Toyotahad pulled strings to stifle probes intoits auto quality problems.10)Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________1)free market2) coalition government3) demonstration effects4) health insurance B_____________________________________ A) Effects on the behavior of individuals causedby observation of the actions of others and their consequences3.B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives9.C) A market in which there is no economicinterventionby the state, except to enforce private contracts and the ownership of property.1D) A qualified retirement plan set up by acorporation, labor union, government, or otherE) A form of collectivism by means of whichpeople collectively pool their risk, in this case5) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using military6) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area..77) turf war H) Things of great importance to a nation,including its goals,visions and ambitions inpolitical,economic,cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate2.9) economic crunch4.Translate the following into Chinese.有什么能让欧洲振奋起来吗？自然：假如欧洲领导人能像20 年前那样抓住机遇，欧盟就将繁华富强。

Unit 1Why China WorksExercises1. Answer the questions on the text:1) How does the author view the Chinese economy?It is the most important bright spot in the world economy under the global recession, the only major economy that is likely to show significant growth this year, and the only one that routinely breaks every rule in the economic textbook.2) According to the author, why can the Chinese economy perform so well? Because of:(1) the capacity for state control by the Chinese government.(2) its rejection of exotic financial innovations that are the melting core of theglobal credit crisis.(3) the integration of its economic policies between traditional market tools andstate control measures.3) In what way does the author imply that western economists are erroneous in their bias toward “China’s market economic system”?The United States and Europe are moving toward state control by nationalizing their banking and car industries, and imposing heavy new regulation on the financial industry.4) What is the view of Stephen Roach on the Chinese economy system?Investment is the backbone of sustainable growth in the Chinese economy, which works more effectively than other market based systems in times of economic stress.5) Why can China work in the eye of the author?It has followed a radical pragmatism focusing on a slow but steady shift toward freer markets.6) What is regarded as the strategic thinking of the Chinese leaders in market reforms?They understand even under the serious financial crisis that it can stabilize the Chinese market and economy to introduce more sophisticated forms of securitization, including stock index funds, corporate bonds and other debt products. They also realize that, in the course of doing this, they should learn from the mistakes the westerners have made.7) What is the example given to illustrate the steadiness of the Chinese leaders in their policy execution?They continue to allow the value of yuan to rise despite of the American charges and the need for export competitiveness by their own enterprises.8) What is “shock therapy”?It is the economic policy adopted in Russia from 1991 to 1992 that totally deregulated prices and lead to a runaway inflation. It proved to be all shock and notherapy.9) In what ways does the Chinese economic system work efficiently?It can get things done quickly, move in a coherent manner, and marshal its people and resources to a common target: economic growth and prosperity.11) What are the Internet and public opinion used for?For putting pressure on local officials and influencing policy decisions.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1)At a time when the need is growing for mental health services, many countriesare unfortunately cutting back on its spending.2)There is an increasing number of people out of work. But the western media oftenunfairly label them as lazy and reliable.3)Now that the flow of oil has been stopped by BP, the impact of all the spilled oiland natural gas is still being measured.4)Once again its ability to steer economic policy will be tested against the ability todeliver on services and projects aimed at growing the economy and jobs.5)Housing prices are incredibly high today. But he bought his house for a songabout five years ago.6)As people are complaining high prices, especially those related to dailynecessities, the government feels rather urgent to hold down inflation rate immediately.7)Under the new economy policy investors are invited to buy into state-ownedenterprises.8)Since a serious gun shooting occurred in Arizona last week, security concernshave trickled down to all places, including residential buildings.9)Social unrest is a daily occurrence in the country nowadays. It is in the last placewhen it comes to investment for multinational companies.10)Efforts to ban smoking in China are so effective yet. Some chain smokers neverthink of quitting while many others have battled in vain to quit.3. Match the terms in column A with the definitions in column B:A_______________________ B__________________________________1)financial innovation A) A reduction in the general availability of loans (orcredit) or a sudden tightening of the conditionsrequired to obtain a loan from the banks.72)stimulus package B) A non-bank entity or organization such asinvestment companies and mutual funds thatinvests in large quantities. 83)overheating C)A legal entity created by a government to undertakecommercial activities on its behalf. 64)stamp tax D) The trading of a corporation's stock or othersecurities (e.g. bonds or stock options) byindividuals with potential access to non-publicinformation.9E) An industry that requires large amounts of capital,machinery and equipment to produce goods. 55)capital-intensive sector F) Generation of new and creative approaches tosecurities, money management or investing. 16)state-run firm G) An economy that is expanding so rapidly that toomuch money is chasing too few goods andeconomists fear a rise in inflation . 37)credit crisis H) tax levied on certain legal transactions such as thetransfer of a property such as building, copyright,land, patent, and securities. 48)institutional investor I) A plan or a series of measures taken by agovernment to jump-start its ailing economy,generally as a part of its fiscal policy. 210) insider trading4. Translate the following passage into Chinese.我们所面临的来自中国的真正挑战并不是他们向我们大量销售的货物，而恰恰相反，是他们正在提升的价值链。

Supplementary Exercises forChapter 1 The Long MarchI.Questions on the text:1.Based on the facts and opinions given in the article, try to list what Chineseproducts that are most likely selling best in foreign markets.2.Why are these products sold well in overseas markets? Please specifypossible reasons as specified in the text.3.Based on the facts and opinions given in the essay, specify the major featuresof Chinese products that appeal to overseas markets.4.Do you think it is possible for Chinese products to go global in the nearfuture? Give your justifications.5.If you do, specify your suggestions on how to successfully market Chineseproducts overseas.6.What are the existing problems that block Chinese enterprises from goingglobal now?II.Read the following text and choose the best sentence from A to F below to fill in each of the gaps in the text:China is the world’s largest shoemaker and exporter. But it must step out of its reputation as a cheap shoemaker. To achieve that goal, Chinese shoemakers should enhance their shoemaking technologies, improve their brands and begin exporting to more regions.More than two-thirds of the 6 billion pairs of shoes produced last year in China were exported. Export volumes of Chinese-made shoes exceeded US $10 billion.1)________ Leather shoes sold for US$ 5.50 per pair.Low-grade shoes account for most of China’s exports of shoes. Prices ofChinese-made shoes are lower than those manufactured in Brazil, South Korea and Thailand. Chinese-made shoes tend to cost less than shoes manufactured by rising exporters such as Viet Nam.2)________ Chinese shoemakers produce a combined 12 billion pairs of shoes per year, and oversupplies have left China’s shoemakers heavily reliant on shoe dealers who often choose account sales to reduce risks. Many retailers and wholesalers fail to pay shoemakers within a reasonable time.But most domestic producers have failed to improve quality and upgrade their designs to increase competitiveness. Rather, they have begun focusing on the export market, where payments for their goods are generally ensured. 3)________Most Chinese shoemakers, because they are small, do not invest to improve quality and/or upgrade designs. As a result, Chinese shoes are running towards international markets. China has few large shoe manufacturers. Most export US$ 100,000 worth of shoes per year. These small shoe exporters commonly adopt low-price strategies, which result in decreased export prices of their shoes. Overproduction and the debut of numerous small shoe exporters exacerbated the situation.In addition, China’s shoemakers have long neglected research, development and design. 4)________ Chinese shoemakers also lack necessary information about international markets. Their technologies also lag behind those of their international counterparts.As a result, Chinese shoemakers and exporters have lingered in the low-end shoe market. Unable to open new markets, they become used to concentrating on markets filled by other Chinese shoemakers. 5)________ Meanwhile, other markets, such as South America, Russia and Africa, have been neglected by China’s shoe manufacturers.Given that situation, Chinese shoemakers should improve their production and sharpen their brand images to shed their reputations makers of cheap shoes. Domestically, pushed by some successful private shoemakers, China’s shoemaking industry has been restructured. Numerous small shoemakers have been merged and/or acquired by leading producers. Industry associations, especially the China Association of Leather Industry, are pushing shoemakers to create their own famous brands. According to the association’s development plan, China’s shoemaking industry will need 10 to 15 years to build and solidify its reputation for producing high-quality shoes. 6)________With the country’s long tradition of shoemaking, efficient industry reorganization, and government information and financial support, China will maintain its status as the world’s largest shoemaker, and will become a strong shoemaker in international markets.A.Also, shoemakers receive tax breaks on their exports.B.However, the average price of each pair of shoes China exported was US$ 2.40.C.Overproduction is the main reason for the lower prices of Chinese shoes in theinternational market.D.Such overseas markets as Japan and the United States, have become saturatedwith Chinese shoes.E.The association plans to develop by 2010 three to five famous Chinese brands ininternational shoe markets.F.They have for years received orders to produce existing styles or to copy others’designs.III.E-C Translation:1.In the short-term, the strongest promise is in Chinese medicine, herbs andspecialty food, as well as goods that play to the romantic foreignness ofChina -- whether in cosmetics, fashion or music.2.Besides bringing in additional revenue, a global brand also burnishes acompany’s image in China, stimulating sales among status-conscious domestic consumers.3.Chinese brands under the wings of foreign companies usually have theadvantage of plumper marketing budgets and better access to managementexpertise.4.The world economy was beset by heightened geopolitical uncertainties in late2002 and early 2003. Such factors continue to pose a downside risk to globaleconomic growth, but this risk diminished substantially in the second quarterof 2003. A new non-economic shock — severe acute respiratory syndrome(SARS) — jolted economic activity in some countries in early 2003 butappears to have been largely contained.IV.Key to Exercises:1. Exercise II:1) B; 2) C; 3) A 4) F; 5) D; 6) E2. Exercise III:1. 中国商品中走向国际市场的把握最大的，短期之内当推中药、草药和特色食品，还有能够体现中国浪漫而具异国情调的产品，例如化妆品、时装、音乐作品。